Início rápido
Este guia abrange todos os recursos do Sprout Social:
- Começando — Crie sua conta e conecte seus canais de mídia social.
- Como usar o gerenciamento de mídias sociais — Run every profile from one platform
- Como usar feeds — Watch brand discussions as they happen
- How to Use AI-powered Social Strategy — Let AI Assist draft and refine posts
- Como usar a defesa do funcionário — Turn your team into content creators
- Como usar o Premium Analytics — Measure impressions and engagement across networks
- Como usar o marketing de influência — Find creators who match your brand
- Como usar análises e relatórios avançados — Build boardroom-ready reports for stakeholders
- Como usar o monitoramento de mídias sociais — Uncover trends hiding inside audience conversations
- Como usar o engajamento automatizado — Handle routine messages without manual work
Tempo necessário: 5 minutos por filme
Neste guia também: Dicas profissionais | Erros comuns | Solução de problemas | Preços | Alternativas
Por que confiar neste guia?
I’ve run Sprout Social for eight months across Facebook, LinkedIn and Twitter accounts.
Every screen and setting below comes from real client work, not vendor marketing.
O Sprout Social é uma das ferramentas de gerenciamento de mídias sociais mais poderosas disponíveis atualmente.
Most marketers only touch publishing and never tap the deeper features.
This guide shows you how to use Sprout Social end to end.
Passo a passo, com capturas de tela e dicas profissionais.
Tutorial do Sprout Social
This How to Use SproutSocial tutorial walks through every feature, from your first login to advanced reporting.
You move from scheduling posts to social listening without guesswork.
Sprout Social
Manage every social profile, inbox and report from one place. Sprout pairs publishing with social listening and customer care, so your team turns raw data into faster business impact. Start with a free 30-day trial — no credit card needed.
Primeiros passos com o Sprout Social
Finish this one-time setup before touching any feature.
Leva cerca de três minutos.
Assista primeiro a este breve tutorial:
Agora vamos analisar cada etapa.
Passo 1: Crie sua conta
Go to the Sprout Social website and click “Start Free Trial.”
Enter your work email, then create a password.
✓ Ponto de verificação: A confirmation email lands in your inbox.
Passo 2: Conecte seus canais de mídia social
Sprout runs in the browser, with iOS and Android apps for mobile.
Authorise each profile you manage, including Facebook, LinkedIn and Twitter.
Eis como isso se parece:
✓ Ponto de verificação: Every connected platform shows in your profile list.
Step 3: Set Roles and Permissions
Invite your team, then assign roles that control publishing and approval rights.
✅ Concluído: Você está pronto para usar qualquer recurso abaixo.
Como usar o gerenciador de mídias sociais
Gestão de Redes Sociais lets you publish and schedule posts to multiple social media accounts at once.
Veja como usá-lo passo a passo.
Step 1: Open Compose
Click the Compose button from any screen in Sprout.
Pick every profile that should receive this post.
Step 2: Write and Tailor Your Content
Draft your copy, then attach images from the Asset Library.
Sprout trims each version to fit each network’s limits.
Eis como isso se parece:
✓ Ponto de verificação: Your post appears on the calendar with a green scheduled badge.
Etapa 3: Agendar ou Publicar
Send it live now, or drop it into the publishing calendar.
ViralPost picks the best send time from audience activity.
✅ Resultado: One draft now reaches every connected channel on schedule.
💡 Dica profissional: Use the publishing calendar in month view to spot content gaps fast.
How to Use SproutSocial Feeds
Alimenta lets you watch brand discussions across all your social channels in one stream.
Veja como usá-lo passo a passo.
Step 1: Open the Feeds Tab
Find Feeds under the main navigation menu.
Sprout pulls mentions, comments and messages into one view.
That turns scattered monitoring into a single stream.
Step 2: Filter What You Watch
Filter by network, keyword or profile to cut the noise.
Save the filter so it loads the same way tomorrow.
Eis como isso se parece:
✓ Ponto de verificação: Live conversations from every connected network appear in the stream.
Step 3: Engage From the Feed
Reply, like or assign any message without leaving the screen.
✅ Resultado: You can now track brand chatter without opening six separate apps.
💡 Dica profissional: Pin one feed to competitors and watch how their audience reacts weekly.
Como usar a estratégia de mídia social com IA do Sprout Social
AI-powered Social Strategy lets you draft, rewrite and time your posts with AI Assist built into Compose.
Veja como usá-lo passo a passo.
Step 1: Turn On AI Assist
Open Compose and click the sparkle icon beside the texto caixa.
AI Assist appears inside your normal writing flow.
It helps you craft legendas without staring at a blank box.
Step 2: Generate Copy Variations
Type a rough idea, then ask for three shorter versions.
Pick the one that matches your brand voz.
Eis como isso se parece:
✓ Ponto de verificação: Three alternate captions sit below your original draft.
Step 3: Apply the Suggested Send Time
Accept Sprout’s optimal send time before you schedule.
✅ Resultado: You cut writing time and still create content that sounds human.
💡 Dica profissional: Feed AI Assist a past top post so it copies your proven structure.
Como usar o Sprout Social para defesa da marca por funcionários
Defesa dos direitos dos funcionários lets you turn your team into creators who share content on their own profiles.
Veja como usá-lo passo a passo.
Step 1: Build a Curated Story Feed
Open Employee Advocacy and create a new story feed.
Add approved posts your staff can share safely.
Passo 2: Convide sua equipe
Send invites by email or connect your existing directory.
Each person picks the networks they want to post from.
Eis como isso se parece:
✓ Ponto de verificação: Invited colleagues show as active members in the advocacy dashboard.
Step 3: Track Shares and Reach
Check the advocacy report for shares, clicks and earned impressions.
✅ Resultado: On-brand content now reaches your team’s networks, not just yours.
💡 Dica profissional: Add a suggested caption to every story so sharing takes one click.
Como usar o Sprout Social Premium Analytics
Análises Premium lets you measure engagement, impressions and growth across every connected network.
Veja como usá-lo passo a passo.
Passo 1: Abra o Premium Analytics
Select Reports, then choose Premium Analytics from the list.
Sprout loads cross-network performance in a single chart.
Step 2: Set Your Profiles and Dates
Choose the profiles and date range you want to analyze.
Compare against the previous period to see real growth.
Eis como isso se parece:
✓ Ponto de verificação: A combined performance chart covers all selected social channels.
Step 3: Segment With Tags
Apply tags to split results by campaigns, products or regions.
✅ Resultado: You can prove which posts drove engagement instead of guessing.
💡 Dica profissional: Tag every post at creation — Tag Performance Reports are useless without it.
How to Use Sprout Social Influencer Marketer
Marketing de influência lets you find creators whose audience overlaps with your target customers.
Veja como usá-lo passo a passo.
Step 1: Search the Creator Database
Filter creators by niche, follower count and location.
Shortlist anyone whose content fits your brand.
Step 2: Vet Audience Fit
Review audience demographics and past engagement rates.
Skip accounts with high follower counts but flat comments.
Eis como isso se parece:
✓ Ponto de verificação: Your shortlist saves as a named creator list.
Step 3: Run and Measure the Campaign
Brief your creators, then track campaign impressions in one report.
✅ Resultado: You now hone partnerships around audience fit, not vanity numbers.
💡 Dica profissional: Ask creators for their saves and shares — those beat raw follower counts.
Como usar as ferramentas avançadas de análise e relatórios do Sprout Social
Análises e relatórios avançados lets you build boardroom-ready reports that prove social drives business impact.
Veja como usá-lo passo a passo.
Step 1: Choose a Report Template
Open Reports and pick a cross-channel or profile template.
Drag widgets to match what your stakeholders care about.
Step 2: Add Competitive Benchmarking
Add competitors to compare share of voz and posting cadence.
This turns raw data into actionable insights for the team.
Eis como isso se parece:
✓ Ponto de verificação: A scheduled report appears under your automated deliveries list.
Step 3: Automate Delivery
Set a weekly or monthly email so reporting runs itself.
✅ Resultado: Clients and executives get numbers without asking you every Monday.
💡 Dica profissional: Agencies should build one branded template, then clone it per client.
How to Use Sprout Social Listener
Monitoramento de mídias sociais lets you uncover what people say about your brand across public social conversations.
Veja como usá-lo passo a passo.
Step 1: Build a Listening Query
Open Listening and start a new query from a topic template.
Tie the query to one clear business goal.
Step 2: Set Keywords and Filters
Add brand keywords, product terms and common misspellings.
Exclude noisy searches so results stay relevant.
Eis como isso se parece:
✓ Ponto de verificação: Your query starts returning matched posts within a few hours.
Step 3: Refine and Share Insights
Review results weekly, then distribute findings to product and support.
✅ Resultado: Audience trends now inform product decisions, not just marketing.
💡 Dica profissional: Social listening works best beside customer interviews, never on its own.
How to Use Sprout Social Automated Engagement Tool
Engajamento automatizado lets you handle routine messages and reviews without manual replies.
Veja como usá-lo passo a passo.
Step 1: Open Smart Inbox Rules
Go to Settings, then Inbox Rules inside the Smart Inbox.
The Smart Inbox already merges DMs, comments and mentions.
Step 2: Set Auto-Replies and Routing
Write replies for common questions about hours and shipping.
Route anything else to the right customer care agent.
Eis como isso se parece:
✓ Ponto de verificação: A test message triggers your auto-reply within seconds.
Step 3: Turn On Collision Detection
Enable it so two agents never answer the same message.
✅ Resultado: Your team clears the inbox faster and stops duplicating support work.
💡 Dica profissional: Review auto-replies monthly — stale answers annoy customers more than silence.
Dicas e Atalhos do Sprout Social Pro
After eight months of daily use, these shortcuts save me the most time.
They streamline routine work and accelerate everything your team publishes.
Atalhos de teclado
| Ação | Atalho |
|---|---|
| Abra o Compose | C |
| Jump to Smart Inbox | G então eu |
| Open publishing calendar | G então C |
| Send scheduled post | Ctrl + Enter |
Características ocultas que a maioria das pessoas não percebe
- Biblioteca de recursos: Store approved brand images and videos so nobody hunts for files.
- Saved replies: Build a library of answers your support team can drop into messages.
- Optimal send times: Sprout recalculates these monthly as your audience shifts.
Here’s one more view of what strong reporting looks like:
Sprout Social: Erros comuns a evitar
Mistake #1: Posting high volume instead of high quality
❌ Errado: Blasting twelve recycled posts a week to look busy.
✅ Direita: Publish fewer original posts and measure which ones actually earn engagement.
Mistake #2: Running listening queries without a goal
❌ Errado: Tracking every mention of your industry and drowning in noise.
✅ Direita: Tie each query to one pergunta your business needs answered.
Mistake #3: Skipping message approval workflows
❌ Errado: Giving every junior marketer direct publishing access on day one.
✅ Direita: Route drafts through multi-step review before anything goes live.
Solução de problemas sociais do Sprout
Problem: A connected profile keeps disconnecting
Causa: The network token expired, or someone changed the page admin.
Consertar: Reconnect the profile in Settings, then confirm you still hold admin rights.
Problem: Scheduled posts fail to publish
Causa: Your media file breaks that network’s size or aspect rules.
Consertar: Re-upload a compliant file, then reschedule from the publishing calendar.
Problem: Listening results return almost nothing
Causa: Your keywords are too narrow, or filters exclude the main platform.
Consertar: Broaden the query, add misspellings, then let it collect data for a week.
📌 Observação: Se nenhuma dessas soluções resolver o seu problema, entre em contato com o suporte da Sprout Social.
O que é o Sprout Social?
Sprout Social is a social media management platform that handles publishing, engagement and analytics.
Think of it like a shared control room for every brand conversation you own.
Veja esta breve visão geral:
Inclui estas características principais:
- Gestão de Redes Sociais: Plan, schedule and publish content across multiple platforms at once.
- Alimenta: Follow live discussions from every connected network in one stream.
- AI-powered Social Strategy: Use AI Assist to draft copy and pick send times.
- Defesa dos interesses dos funcionários: Give staff on-brand content they can share to widen reach.
- Análises Premium: Track impressions, engagement and growth across social channels.
- Marketing de influência: Find and manage creators who fit your audience.
- Análises e relatórios avançados: Build automated reports with competitive benchmarking built in.
- Monitoramento de mídias sociais: Uncover trends and sentiment hiding in public conversations.
- Engajamento automatizado: Answer routine messages and route the rest to customer care.
Sprout suits marketers, agencies and support teams who share one workflow.
Para uma análise completa, consulte nosso artigo. Análise do Sprout Social.
Preços sociais do Sprout
Eis o custo do Sprout Social em 2026:
| Plano | Preço | Ideal para |
|---|---|---|
| Padrão | US$ 199/mês | Solo marketers running five profiles |
| Profissional | US$ 299/mês | Teams needing trends and competitive reports |
| Avançado | US$ 399/mês | Brands using automação and message approval workflows |
| Empresa | Entre em contato para obter os preços. | Agencies with many clients and custom needs |
Teste grátis: Sim — 30 dias, sem necessidade de cartão de crédito.
Garantia de reembolso: No refund policy is published, so cancel before renewal.
Here’s how the plans break down side by side:
💰 Melhor custo-benefício: Professional — it adds competitor reporting most teams need.
Sprout Social vs. Alternativas
How does Sprout compare? Here’s the competitive landscape:
| Ferramenta | Ideal para | Preço | Avaliação |
|---|---|---|---|
| Sprout Social | Analytics and customer care | US$ 199/mês | ⭐ 4,4 |
| Agorapulse | Gerenciamento de caixa de entrada | US$ 79/mês | ⭐ 4,5 |
| Zoho Social | Custom analytics | US$ 15/mês | ⭐ 4,4 |
| Buffer | Agendamento simples | $ 6/mês | ⭐ 4,3 |
| Mais tarde | Planejamento visual | US$ 25/mês | ⭐ 4,2 |
| Aspersor | Escala empresarial | US$ 249/mês | ⭐ 4.1 |
| Sendable | Agências | US$ 29/mês | ⭐ 4,3 |
| Métricool | Budget reporting | US$ 22/mês | ⭐ 4,6 |
Escolhas rápidas:
- Melhor no geral: Sprout Social — deepest listening and reporting in one platform.
- Melhor orçamento: Zoho Social — paid plans start near $15 per month.
- Ideal para iniciantes: Buffer — you can schedule your first post in minutes.
- Melhor opção para agências: Sendible — client workspaces and white-label reports included.
🎯 Sprout Social Alternatives
Procurando alternativas ao Sprout Social? Aqui estão as melhores opções:
- 🚀 Métricool: Cheap cross-network analytics with solid ad tracking for small marketing teams.
- 💰 Socialpilot: Low per-profile pricing that suits agencies juggling dozens of client accounts.
- 🎨 Sendable: Client workspaces, white-label dashboards and approval steps built for agency workflows.
- ⚡ Estúdio de Conteúdo: Fast content discovery and recycling for teams that publish daily.
- 🔒 Postagem de herói: Flat-rate posting to many platforms without per-seat charges.
- 🧠 Agorapulse: Sharpest unified inbox, with clear labels for messages needing a reply.
- 👶 Zoho Social: Custom analytics and deeper insights than Sprout, plus a genuinely free plan.
- 🏢 Buffer: The simplest way to schedule posts if reporting matters less to you.
- 🔧 Sprinklr: Enterprise-grade care, listening and governance for global brand teams.
- 🌟 Mais tarde: Visual calendar built for Instagram-first creators and lifestyle brands.
- ⭐ Loomly: Guided post ideas and clean approval routing for lean marketing teams.
- 🎯 Chama: AI-first content creation aimed at solo founders and small brands.
Para ver a lista completa, consulte nosso Alternativas do Sprout Social guia.
⚔️ Comparação do Sprout Social
Here’s how Sprout stacks up against each competitor:
- Sprout Social vs. Metricool: Metricool wins on price; Sprout wins on listening depth and team collaboration.
- Sprout Social vs Socialpilot: Socialpilot is cheaper per profile, but Sprout reports far better.
- Sprout Social vs Sendible: Sendible fits agencies with many clients; Sprout fits in-house brand teams.
- Sprout Social vs. Content Studio: Content Studio helps you create faster; Sprout helps you measure results.
- Sprout Social vs Heropost: Heropost is a cheap publishing tool; Sprout is a full platform.
- Sprout Social vs Agorapulse: Agorapulse costs less for mid-sized teams; Sprout offers stronger analytics.
- Sprout Social vs Zoho Social: Zoho gives custom analytics cheaply; Sprout gives better customer care tools.
- Sprout Social vs Buffer: Buffer is simpler and cheaper; Sprout handles engagement and reporting properly.
- Sprout Social vs Sprinklr: Sprinklr scales further for enterprise; Sprout is easier to learn.
- Sprout Social vs Later: Later suits visual creators; Sprout suits teams tracking business impact.
- Sprout Social vs Loomly: Loomly has better calendar prompts; Sprout has deeper social listening.
- Sprout Social vs Blaze: Blaze focuses on AI content; Sprout covers the whole workflow.
Comece a usar o Sprout Social agora mesmo!
Você aprendeu a usar todos os principais recursos do Sprout Social:
- ✅ Gestão de Redes Sociais
- ✅ Alimenta
- ✅ AI-powered Social Strategy
- ✅ Defesa dos interesses dos funcionários
- ✅ Análises Premium
- ✅ Marketing de influência
- ✅ Análises e relatórios avançados
- ✅ Monitoramento de mídias sociais
- ✅ Engajamento automatizado
Próximo passo: Pick one feature and try it today.
A maioria das pessoas começa com a gestão de redes sociais.
Leva menos de cinco minutos.
Perguntas frequentes
Como usar o Sprout como um profissional?
Tag every post, build listening queries around one goal, and automate reporting. Pros spend time on insights and customer care, not manual publishing or repeated inbox work.
Como configurar o Sprout Social?
Start a free trial, connect your social channels, then set user roles and permissions. Add approval workflows before anyone publishes, and connect your Asset Library last.
O Sprout Social é fácil de usar?
Yes. Sprout is known for a user-friendly interface, and most marketers schedule their first post within ten minutes. Listening and reporting take longer to master.
Para que serve o Sprout Social?
Social media management, social listening, analytics and customer care in one platform. It suits brands and agencies that need reporting proving real business impact.
Posso usar o Sprout Social gratuitamente?
No free plan exists. You get a free 30-day trial with no credit card, after which paid plans start at $199 per month.
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