SproutSocialの使い方：2026年には週10時間以上節約する方法

執筆者ファヒム・ジョハルダー | Last updated Aug 26, 2026

クイックスタート

このガイドでは、Sprout Socialのすべての機能について説明します。

はじめるアカウントを作成し、ソーシャルチャネルを接続します。
ソーシャルメディア管理の使い方 — Run every profile from one platform
フィードの使い方 — Watch brand discussions as they happen
How to Use AI-powered Social Strategy — Let AI Assist draft and refine posts
従業員による情報発信の活用方法 — Turn your team into content creators
プレミアムアナリティクスの使い方 — Measure impressions and engagement across networks
インフルエンサーマーケティングの活用方法 — Find creators who match your brand
高度な分析とレポートの使い方 — Build boardroom-ready reports for stakeholders
ソーシャルリスニングの使い方 — Uncover trends hiding inside audience conversations
自動エンゲージメントの使い方 — Handle routine messages without manual work

所要時間： 各作品につき5分

このガイドには以下の内容も含まれています。 プロのヒント | よくある間違い | トラブルシューティング | 価格 | 代替案

このガイドを信頼する理由

I’ve run Sprout Social for eight months across Facebook, LinkedIn and Twitter accounts.

Every screen and setting below comes from real client work, not vendor marketing.

Sprout Socialは、現在利用可能なソーシャルメディア管理ツールの中でも最も強力なツールの1つです。

Most marketers only touch publishing and never tap the deeper features.

This guide shows you how to use Sprout Social end to end.

スクリーンショットとプロのアドバイスを交えながら、手順を一つずつ解説します。

This How to Use SproutSocial tutorial walks through every feature, from your first login to advanced reporting.

You move from scheduling posts to social listening without guesswork.

スプラウトソーシャル

Manage every social profile, inbox and report from one place. Sprout pairs publishing with social listening and customer care, so your team turns raw data into faster business impact. Start with a free 30-day trial — no credit card needed.

今すぐSprout Socialを試してみよう →

レビュー全文を読む →

スプラウト・ソーシャル・オルタナティブズ →

Finish this one-time setup before touching any feature.

約3分かかります。

まずはこちらの簡単なチュートリアルをご覧ください。

それでは、各ステップを詳しく見ていきましょう。

ステップ1：アカウントを作成する

Go to the Sprout Social website and click “Start Free Trial.”

Enter your work email, then create a password.

✓ チェックポイント: A confirmation email lands in your inbox.

Sprout runs in the browser, with iOS and アンドロイド apps for mobile.

Authorise each profile you manage, including Facebook, LinkedIn and Twitter.

これがその様子です。

✓ チェックポイント: Every connected platform shows in your profile list.

Step 3: Set Roles and Permissions

Invite your team, then assign roles that control publishing and approval rights.

✅ 完了: これで、以下のすべての機能をご利用いただけます。

Sprout Socialを無料でお試しください

ソーシャルメディア管理 lets you publish and schedule posts to multiple social media accounts at once.

以下に、その使用方法をステップごとに説明します。

Step 1: Open Compose

Click the Compose button from any screen in Sprout.

Pick every profile that should receive this post.

Step 2: Write and Tailor Your Content

Draft your copy, then attach images from the Asset Library.

Sprout trims each version to fit each network’s limits.

これがその様子です。

✓ チェックポイント: Your post appears on the calendar with a green scheduled badge.

ステップ3：スケジュール設定または公開

Send it live now, or drop it into the publishing calendar.

ViralPost picks the best send time from audience activity.

✅ 結果: One draft now reaches every connected channel on schedule.

💡 プロのヒント: Use the publishing calendar in month view to spot content gaps fast.

Sprout Socialを無料でお試しください

How to Use SproutSocial Feeds

フィード lets you watch brand discussions across all your social channels in one stream.

以下に、その使用方法をステップごとに説明します。

Step 1: Open the Feeds Tab

Find Feeds under the main navigation menu.

Sprout pulls mentions, comments and messages into one view.

That turns scattered monitoring into a single stream.

Step 2: Filter What You Watch

Filter by network, keyword or profile to cut the noise.

Save the filter so it loads the same way tomorrow.

これがその様子です。

✓ チェックポイント: Live conversations from every connected network appear in the stream.

Step 3: Engage From the Feed

Reply, like or assign any message without leaving the screen.

✅ 結果: You can now track brand chatter without opening six separate apps.

💡 プロのヒント: Pin one feed to competitors and watch how their audience reacts weekly.

Sprout Socialを無料でお試しください

AI-powered Social Strategy lets you draft, rewrite and time your posts with AI Assist built into Compose.

以下に、その使用方法をステップごとに説明します。

Step 1: Turn On AI Assist

Open Compose and click the sparkle icon beside the 文章箱。

AI Assist appears inside your normal writing flow.

It helps you craft キャプション without staring at a blank box.

Step 2: Generate Copy Variations

Type a rough idea, then ask for three shorter versions.

Pick the one that matches your brand 声.

これがその様子です。

✓ チェックポイント: Three alternate captions sit below your original draft.

Step 3: Apply the Suggested Send Time

Accept Sprout’s optimal send time before you schedule.

✅ 結果: You cut writing time and still create content that sounds human.

💡 プロのヒント: Feed AI Assist a past top post so it copies your proven structure.

Sprout Socialを無料でお試しください

従業員アドボカシー lets you turn your team into creators who share content on their own profiles.

以下に、その使用方法をステップごとに説明します。

Step 1: Build a Curated Story Feed

Open Employee Advocacy and create a new story feed.

Add approved posts your staff can share safely.

ステップ2：チームメンバーを招待する

Send invites by email or connect your existing directory.

Each person picks the networks they want to post from.

これがその様子です。

✓ チェックポイント: Invited colleagues show as active members in the advocacy dashboard.

Step 3: Track Shares and Reach

Check the advocacy report for shares, clicks and earned impressions.

✅ 結果: On-brand content now reaches your team’s networks, not just yours.

💡 プロのヒント: Add a suggested caption to every story so sharing takes one click.

Sprout Socialを無料でお試しください

プレミアム分析 lets you measure engagement, impressions and growth across every connected network.

以下に、その使用方法をステップごとに説明します。

ステップ1：プレミアムアナリティクスを開く

Select Reports, then choose Premium Analytics from the list.

Sprout loads cross-network performance in a single chart.

Step 2: Set Your Profiles and Dates

Choose the profiles and date range you want to analyze.

Compare against the previous period to see real growth.

これがその様子です。

✓ チェックポイント: A combined performance chart covers all selected social channels.

Step 3: Segment With Tags

Apply tags to split results by campaigns, products or regions.

✅ 結果: You can prove which posts drove engagement instead of guessing.

💡 プロのヒント: Tag every post at creation — Tag Performance Reports are useless without it.

Sprout Socialを無料でお試しください

インフルエンサーマーケティング lets you find creators whose audience overlaps with your target customers.

以下に、その使用方法をステップごとに説明します。

Step 1: Search the Creator Database

Filter creators by niche, follower count and location.

Shortlist anyone whose content fits your brand.

Step 2: Vet Audience Fit

Review audience demographics and past engagement rates.

Skip accounts with high follower counts but flat comments.

これがその様子です。

✓ チェックポイント: Your shortlist saves as a named creator list.

Step 3: Run and Measure the Campaign

Brief your creators, then track campaign impressions in one report.

✅ 結果: You now hone partnerships around audience fit, not vanity numbers.

💡 プロのヒント: Ask creators for their saves and shares — those beat raw follower counts.

Sprout Socialを無料でお試しください

高度な分析とレポート作成 lets you build boardroom-ready reports that prove social drives business impact.

以下に、その使用方法をステップごとに説明します。

Step 1: Choose a Report Template

Open Reports and pick a cross-channel or profile template.

Drag widgets to match what your stakeholders care about.

Step 2: Add Competitive Benchmarking

Add competitors to compare share of 声 and posting cadence.

This turns raw data into actionable insights for the team.

これがその様子です。

✓ チェックポイント: A scheduled report appears under your automated deliveries list.

Step 3: Automate Delivery

Set a weekly or monthly email so reporting runs itself.

✅ 結果: Clients and executives get numbers without asking you every Monday.

💡 プロのヒント: Agencies should build one branded template, then clone it per client.

Sprout Socialを無料でお試しください

ソーシャルリスニング lets you uncover what people say about your brand across public social conversations.

以下に、その使用方法をステップごとに説明します。

Step 1: Build a Listening Query

Open Listening and start a new query from a topic template.

Tie the query to one clear business goal.

Step 2: Set Keywords and Filters

Add brand keywords, product terms and common misspellings.

Exclude noisy searches so results stay relevant.

これがその様子です。

✓ チェックポイント: Your query starts returning matched posts within a few hours.

Review results weekly, then distribute findings to product and support.

✅ 結果: Audience trends now inform product decisions, not just marketing.

💡 プロのヒント: Social listening works best beside customer interviews, never on its own.

Sprout Socialを無料でお試しください

自動エンゲージメント lets you handle routine messages and reviews without manual replies.

以下に、その使用方法をステップごとに説明します。

Step 1: Open Smart Inbox Rules

Go to Settings, then Inbox Rules inside the Smart Inbox.

The Smart Inbox already merges DMs, comments and mentions.

Step 2: Set Auto-Replies and Routing

Write replies for common questions about hours and shipping.

Route anything else to the right customer care agent.

これがその様子です。

✓ チェックポイント: A test message triggers your auto-reply within seconds.

Step 3: Turn On Collision Detection

Enable it so two agents never answer the same message.

✅ 結果: Your team clears the inbox faster and stops duplicating support work.

💡 プロのヒント: Review auto-replies monthly — stale answers annoy customers more than silence.

Sprout Socialを無料でお試しください

After eight months of daily use, these shortcuts save me the most time.

They streamline routine work and accelerate everything your team publishes.

キーボードショートカット

アクション	ショートカット
Open Compose	C
Jump to Smart Inbox	G、それから私は
Open publishing calendar	G、次にC
Send scheduled post	Ctrl + Enter

ほとんどの人が見逃す隠れた機能

アセットライブラリ: Store approved brand images and videos so nobody hunts for files.
Saved replies: Build a library of answers your support team can drop into messages.
Optimal send times: Sprout recalculates these monthly as your audience shifts.

Here’s one more view of what strong reporting looks like:

Sprout Socialを無料でお試しください

Mistake #1: Posting high volume instead of high quality

❌ 間違い: Blasting twelve recycled posts a week to look busy.

✅ 右: Publish fewer original posts and measure which ones actually earn engagement.

Mistake #2: Running listening queries without a goal

❌ 間違い: Tracking every mention of your industry and drowning in noise.

✅ 右: Tie each query to one 質問 your business needs answered.

Mistake #3: Skipping message approval workflows

❌ 間違い: Giving every junior marketer direct publishing access on day one.

✅ 右: Route drafts through multi-step review before anything goes live.

Sprout Socialを無料でお試しください

Problem: A connected profile keeps disconnecting

原因： The network token expired, or someone changed the page admin.

修理： Reconnect the profile in Settings, then confirm you still hold admin rights.

Problem: Scheduled posts fail to publish

原因： Your media file breaks that network’s size or aspect rules.

修理： Re-upload a compliant file, then reschedule from the publishing calendar.

Problem: Listening results return almost nothing

原因： Your keywords are too narrow, or filters exclude the main platform.

修理： Broaden the query, add misspellings, then let it collect data for a week.

📌 注記： これらの方法で問題が解決しない場合は、Sprout Socialのサポートにお問い合わせください。

Sprout Socialを無料でお試しください

スプラウトソーシャル is a social media management platform that handles publishing, engagement and analytics.

Think of it like a shared control room for every brand conversation you own.

こちらの簡単な概要をご覧ください。

主な機能は以下のとおりです。

ソーシャルメディア管理: Plan, schedule and publish content across multiple platforms at once.
フィード: Follow live discussions from every connected network in one stream.
AI-powered Social Strategy: Use AI Assist to draft copy and pick send times.
従業員の権利擁護： Give staff on-brand content they can share to widen reach.
プレミアム分析： Track impressions, engagement and growth across social channels.
インフルエンサーマーケティング： Find and manage creators who fit your audience.
高度な分析とレポート作成： Build automated reports with competitive benchmarking built in.
ソーシャルリスニング: Uncover trends and sentiment hiding in public conversations.
自動化されたエンゲージメント： Answer routine messages and route the rest to customer care.

Sprout suits marketers, agencies and support teams who share one workflow.

詳細なレビューについては、こちらをご覧ください。 Sprout Socialのレビュー.

Sprout Socialを無料でお試しください

Sprout Socialの2026年の費用は以下のとおりです。

プラン	価格	最適な用途
標準	月額199ドル	Solo marketers running five profiles
プロ	月額299ドル	Teams needing trends and competitive reports
高度な	月額399ドル	Brands using オートメーション and message approval workflows
企業	価格についてはお問い合わせください	Agencies with many clients and custom needs

無料トライアル: はい、30日間、クレジットカードは不要です。

返金保証: No refund policy is published, so cancel before renewal.

Here’s how the plans break down side by side:

💰 最もお得な価格: Professional — it adds competitor reporting most teams need.

Sprout Socialを無料でお試しください

How does Sprout compare? Here’s the competitive landscape:

道具	最適な用途	価格	評価
スプラウトソーシャル	Analytics and customer care	月額199ドル	⭐ 4.4
アゴラパルス	受信トレイ管理	月額79ドル	⭐ 4.5
Zohoソーシャル	Custom analytics	月額15ドル	⭐ 4.4
バッファ	シンプルなスケジュール	月額6ドル	⭐ 4.3
後で	ビジュアルプランニング	月額25ドル	⭐ 4.2
スプリンクラー	エンタープライズ規模	月額249ドル	⭐ 4.1
センディブル	代理店	月額29ドル	⭐ 4.3
メトリクール	Budget reporting	月額22ドル	⭐ 4.6

おすすめ商品：

総合ベスト： Sprout Social — deepest listening and reporting in one platform.
ベスト予算： Zoho Social — paid plans start near $15 per month.
初心者におすすめ： Buffer — you can schedule your first post in minutes.
代理店に最適： Sendible — client workspaces and white-label reports included.

🎯 スプラウトソーシャルの代替案

Sprout Socialの代替サービスをお探しですか？おすすめの選択肢はこちらです。

🚀 メトリクール: Cheap cross-network analytics with solid ad tracking for small marketing teams.
💰 ソーシャルパイロット： Low per-profile pricing that suits agencies juggling dozens of client accounts.
🎨 送信可能: Client workspaces, white-label dashboards and approval steps built for agency workflows.
⚡ コンテンツスタジオ: Fast content discovery and recycling for teams that publish daily.
🔒 ヒーローポスト: Flat-rate posting to many platforms without per-seat charges.
🧠 アゴラパルス: Sharpest unified inbox, with clear labels for messages needing a reply.
👶 Zohoソーシャル: Custom analytics and deeper insights than Sprout, plus a genuinely free plan.
🏢 バッファ： The simplest way to schedule posts if reporting matters less to you.
🔧 スプリンクラー： Enterprise-grade care, listening and governance for global brand teams.
🌟 後で： Visual calendar built for Instagram-first creators and lifestyle brands.
⭐ ルームリー： Guided post ideas and clean approval routing for lean marketing teams.
🎯 ブレイズ： AI-first content creation aimed at solo founders and small brands.

全リストについては、こちらをご覧ください。 Sprout Socialの代替ガイド。

⚔️ スプラウトソーシャル比較

Here’s how Sprout stacks up against each competitor:

Sprout Social vs Metricool： Metricool wins on price; Sprout wins on listening depth and team collaboration.
Sprout Social vs Socialpilot: Socialpilot is cheaper per profile, but Sprout reports far better.
Sprout Social vs Sendible: Sendible fits agencies with many clients; Sprout fits in-house brand teams.
Sprout Social vs Content Studio： Content Studio helps you create faster; Sprout helps you measure results.
Sprout Social vs Heropost: Heropost is a cheap publishing tool; Sprout is a full platform.
Sprout Social vs Agorapulse: Agorapulse costs less for mid-sized teams; Sprout offers stronger analytics.
Sprout Social vs Zoho Social: Zoho gives custom analytics cheaply; Sprout gives better customer care tools.
Sprout Social vs Buffer: Buffer is simpler and cheaper; Sprout handles engagement and reporting properly.
Sprout Social vs Sprinklr： Sprinklr scales further for enterprise; Sprout is easier to learn.
スプラウトソーシャル vs. レイター： Later suits visual creators; Sprout suits teams tracking business impact.
Sprout Social vs Loomly： Loomly has better calendar prompts; Sprout has deeper social listening.
Sprout Social vs Blaze: Blaze focuses on AI content; Sprout covers the whole workflow.

Sprout Socialを無料でお試しください

Sprout Socialの主要な機能をすべて使いこなせるようになりました。

✅ ソーシャルメディア管理
✅ フィード
✅ AI-powered Social Strategy
✅ 従業員による擁護
✅ プレミアム分析
✅ インフルエンサーマーケティング
✅ 高度な分析とレポート機能
✅ソーシャルリスニング
✅ 自動エンゲージメント

次のステップ： Pick one feature and try it today.

ほとんどの人はソーシャルメディア管理から始めます。

5分もかかりません。

Sprout Socialを無料でお試しください

よくある質問

Sproutをプロのように使いこなすには？

Tag every post, build listening queries around one goal, and automate reporting. Pros spend time on insights and customer care, not manual publishing or repeated inbox work.

Sprout Socialの設定方法は？

Start a free trial, connect your social channels, then set user roles and permissions. Add approval workflows before anyone publishes, and connect your Asset Library last.

Sprout Socialは使いやすいですか？

Yes. Sprout is known for a user-friendly interface, and most marketers schedule their first post within ten minutes. Listening and reporting take longer to master.

Sprout Socialはどのような用途に適していますか？

Social media management, social listening, analytics and customer care in one platform. It suits brands and agencies that need reporting proving real business impact.

Sprout Socialは無料で利用できますか？

No free plan exists. You get a free 30-day trial with no credit card, after which paid plans start at $199 per month.