Início rápido
Este guia abrange todos os recursos do Raven Tools:
- Começando — Create your campaign and connect your data sources
- Como usar a pesquisa de palavras-chave — Find keywords with real search volume and keyword difficulty scores
- Como usar o rastreador de SERP — Monitor rank tracking across search engines and local seo results
- Como usar o Site Auditor — Run site audits that catch technical seo errors fast
- Como usar o explorador de backlinks — Study your backlink profile and pull competitor backlink data
- Como usar a integração do Google Analytics — See organic traffic and search analytics in one dashboard
- Como usar ferramentas de marketing — Build white label reports for clients in minutes
- Como usar o gerenciador de links — Organize link building outreach and track progress per site
- Como usar a pesquisa de concorrentes — Compare competitors on rankings, links, and content depth
- Como usar o verificador de classificação de palavras-chave — Notice ranking drops before they hurt your seo efforts
Tempo necessário: 5 minutos por filme
Neste guia também: Dicas profissionais | Erros comuns | Solução de problemas | Preços | Alternativas
Por que confiar neste guia?
I’ve used Raven Tools for eight months and tested every feature covered here.
Every screenshot and every step comes from my own account, not a vendor deck.
Raven Tools is an all-in-one seo and reportagem platform for agencies and small businesses.
Most users only touch the reports and ignore the rest.
Este guia mostra como usar todas as principais funcionalidades.
Passo a passo, com capturas de tela reais e dicas profissionais.
Tutorial de Ferramentas Raven
This How to Use Raven Tools tutorial walks you through each feature in order, from first campaign to competitor research.
Ferramentas Raven
Run keyword research, site audits, rank tracking, and link building from one online marketing platform. Raven pulls Moz, Majestic, Google Analytics, and Search Console into a single dashboard. Plans start at $39 per month.
Primeiros passos com o Raven Tools
Before any feature works, finish this one-time setup.
Leva cerca de três minutos.
Watch this short overview first:
Agora vamos analisar cada etapa.
Passo 1: Crie sua conta
Go to the Raven Tools website and click “Start Free Trial.”
Enter your email and pick a password.
✓ Ponto de verificação: Check your inbox for the confirmation email.
Etapa 2: Crie sua primeira campanha
Raven runs in the browser, so there is nothing to download.
Every website you analyze needs its own campaign inside the raven tools platform.
For example, one campaign per client keeps every report clean.
Eis como o painel de controle se parece:
✓ Ponto de verificação: The campaign dashboard loads with empty widgets.
Step 3: Connect Google and Your Data Sources
Authorise Google Analytics and Google Search Console during setup.
Add Moz and Majestic next so backlink data flows in too.
✅ Concluído: Você está pronto para usar qualquer recurso abaixo.
How to Use Raven Tools Keyword Researcher
Pesquisa de palavras-chave lets you find keyword ideas, check keyword difficulty, and read search volume fast.
Veja como usá-lo passo a passo.
Step 1: Open Research Central
Open Research Central inside the raven tools dashboard and type one seed keyword.
Research Central is the one-stop dashboard for domain and keyword metrics.
Step 2: Read the keyword metrics
Compare search volume, keyword difficulty, and the competitors already ranking for that term.
Eis como isso se parece:
✓ Ponto de verificação: A list of keyword ideas with volume data loads on the page.
Step 3: Save winners to Keyword Manager
Send the strongest keywords to Keyword Manager so your team can reuse them later.
✅ Resultado: You have a keyword list built on real data instead of guesswork.
💡 Dica profissional: Raven pulls keyword ideas through the Google AdWords API. Check seasonal terms across two months before committing.
Como usar o rastreador SERP da Raven Tools
Rastreador de SERP lets you watch your keyword rankings move across search engines week after week.
Veja como usá-lo passo a passo.
Step 1: Add your keywords
Upload the keywords you saved earlier, or paste a fresh list.
Step 2: Pick engines and locations
Choose the search engines you care about and set a city for SEO local tracking.
Eis como isso se parece:
✓ Ponto de verificação: Each keyword shows a current position and a movement arrow.
Step 3: Set the check schedule
Turn on automated rank checks so the tool refreshes positions without you asking.
✅ Resultado: Rank tracking now runs on autopilot and you can track progress by week.
💡 Dica profissional: Track five branded keywords beside your money terms. Branded drops often notice indexing problems first.
Como usar o Raven Tools Site Auditor
Auditor do local lets you scan your website for broken pages, thin content, and other technical seo faults.
Veja como usá-lo passo a passo.
Step 1: Start a crawl
Point the site auditor at your domain and start the first crawl.
Step 2: Sort issues by severity
Work through missing meta tags, duplicate content, alt texto gaps, and slow pages first.
Eis como isso se parece:
✓ Ponto de verificação: An issue report appears, grouped by error type and page count.
Step 3: Schedule repeat audits
Set site audits to repeat monthly so new errors surface on their own.
The dashboard groups on-page optimization openings by category, so you optimize weak pages first.
✅ Resultado: You know exactly which pages to fix and in what order.
💡 Dica profissional: Run one auditoria on a prospect site. That report makes a strong tom for your services.
Como usar o explorador de backlinks do Raven Tools
Explorador de backlinks lets you study your backlink profile and copy the links your rivals already earned.
Veja como usá-lo passo a passo.
Passo 1: Insira um domínio
Type your own site first, then repeat the check for a rival.
Step 2: Filter the backlinks
Sort by authority to separate real links from throwaway directory pages.
Eis como isso se parece:
✓ Ponto de verificação: A referring domain list loads with authority scores beside each entry.
Step 3: Export the gap list
Save the domains that link to competitors but not to you.
✅ Resultado: You have a target list of sites worth pitching this month.
💡 Dica profissional: Run this check quarterly. A healthy backlink profile grows steadily, and sudden spikes suggest bought links.
Como usar a integração do Raven Tools com o Google Analytics
Integração com o Google Analytics lets you read organic traffic and search analytics without opening three browser tabs.
Veja como usá-lo passo a passo.
Step 1: Connect the accounts
Authorise Google Analytics and Google Search Console inside campaign settings.
Step 2: Choose your metrics
Pick sessions, conversions, and the search queries you want on the dashboard.
Eis como isso se parece:
✓ Ponto de verificação: Traffic and query data appear on the campaign overview screen.
Step 3: Compare two date ranges
Set last month against the same month last year to judge real growth.
Search Console insights then show which queries slipped and which gained.
✅ Resultado: Organic traffic, queries, and average position now sit on one screen.
💡 Dica profissional: Filter Search Console queries by position eleven to twenty. Those pages need small edits, not new content.
Como usar as ferramentas de marketing da Raven Tools
Ferramentas de marketing lets you build white label reports and send them to clients on a schedule.
Veja como usá-lo passo a passo.
Step 1: Open the report builder
Drag the widgets you need into a blank white label template.
Step 2: Add your social channels
Connect Facebook, Twitter, LinkedIn, and YouTube to monitor engagement and track mentions.
Videos and posts report their numbers next to your seo data.
Eis como isso se parece:
✓ Ponto de verificação: A preview of the branded report opens in a new tab.
Step 3: Schedule delivery
Save the report as PDF or HTML and set a recurring email for clients.
✅ Resultado: Client reports now build and send themselves every month.
💡 Dica profissional: Log launches and redesigns in the Event Manager. Those notes explain traffic swings during a bad month.
Como usar o gerenciador de links do Raven Tools
Gerenciador de links lets you organize every link building campaign in one place instead of a spreadsheet.
Veja como usá-lo passo a passo.
Step 1: Import your prospects
Add the domains from your gap list into the link manager.
Step 2: Log each outreach stage
Mark contacted, replied, and won so nobody on the team doubles up.
Eis como isso se parece:
✓ Ponto de verificação: Every prospect shows an owner and a current status label.
Step 3: Flag toxic links
Review anything spammy and build a disavow list for Google.
✅ Resultado: Your link building pipeline is visible to the whole team.
💡 Dica profissional: Add internal links to any page that just earned an external link. Authority then spreads deeper.
How to Use Raven Tools Competitor Researcher
Pesquisa de concorrentes lets you store rival domains and watch their seo metrics change without manual checks.
Veja como usá-lo passo a passo.
Step 1: Add rivals to Competitor Manager
Save the domains that outrank you for your main keywords.
Step 2: Compare the core metrics
Line up rankings, links, and traffic beside your own site.
Eis como isso se parece:
✓ Ponto de verificação: A side-by-side comparison table loads for every saved rival.
Step 3: Run the semantic analyzer
Feed a rival page to the analyzer and study its topic depth.
✅ Resultado: You can see where each competitor beats you and why.
💡 Dica profissional: The semantic analyzer uses IBM Watson and reads topics, not keywords. Use it to plan supporting articles.
Como usar o verificador de classificação de palavras-chave do Raven Tools
Classificação da palavra-chave Verificador lets you check any keyword position on demand instead of waiting for the weekly refresh.
Veja como usá-lo passo a passo.
Step 1: Type the keyword
Enter one keyword and pick the engine and country.
Step 2: Read the live position
The tool returns the current ranking and the pages sitting above you.
Eis como isso se parece:
✓ Ponto de verificação: A live position number appears within a few seconds.
Step 3: Compare against history
Open the same keyword in SERP Tracker to see the longer trend.
✅ Resultado: You can confirm a ranking change before you email a client about it.
💡 Dica profissional: Check a keyword the day after an edit. Cedo movement shows whether the change was worth it.
Dicas e Atalhos Profissionais do Raven Tools
After eight months inside this tool, here are the shortcuts I actually use.
Atalhos de teclado
| Ação | Atalho |
|---|---|
| Search the current data table | Ctrl + F |
| Print or save a report as PDF | Ctrl + P |
| Open a campaign in a new tab | Ctrl + Clique |
| Reload stale dashboard metrics | Ctrl + Shift + R |
Características ocultas que a maioria das pessoas não percebe
- Semantic analyzer: Sits under competitor research and uses IBM Watson to read a rival page by topic.
- Gerente de Eventos: Logs launches, outages, and redesigns so odd traffic weeks have an explanation.
- Central de Pesquisa: One dashboard for domain and keyword metrics when you only need a quick answer.
Erros comuns a evitar no Raven Tools
Mistake #1: Reporting before the integrations are live
❌ Errado: Sending a client report on day one, when Google Analytics has no history yet.
✅ Direita: Wait two weeks after connecting your accounts, then send the first white label report.
Mistake #2: Treating every site audit issue as urgent
❌ Errado: Chasing every warning the site auditor returns, including harmless ones.
✅ Direita: Fix duplicate content, broken internal links, and missing meta tags first, then work down.
Mistake #3: Tracking hundreds of keywords with no focus
❌ Errado: Loading every keyword you found, which buries the terms that pay the bills.
✅ Direita: Track thirty commercial keywords closely and review the long tail once a quarter.
Solução de problemas do Raven Tools
Problem: Google Analytics data will not load
Causa: The Google token expired, or the connected account lacks property access.
Consertar: Reconnect the account in campaign settings and pick the correct property.
Problem: Rankings look wrong for local searches
Causa: The campaign has no location set, so results default to national search engines.
Consertar: Edit the keyword group and add the city you actually serve.
Problem: The site auditor crawl stalls
Causa: Robots rules or slow server speed block the crawler mid-run.
Consertar: Allow the crawler in robots.txt, then restart the audit outside peak hours.
📌 Observação: If none of these fix your issue, contact Raven Tools support.
O que é o Raven Tools?
Ferramentas Raven is an online marketing platform that puts seo tools, reporting, and analytics in one place.
Think of it as a control room for your whole digital marketing strategy.
Veja esta breve visão geral:
Inclui estas características principais:
- Pesquisa de palavras-chave: Pull keyword ideas, search volume, and difficulty scores from one search box.
- Rastreador de SERP: Automated rank tracking across engines, including localized results by city or region.
- Auditor do local: Crawls your site for over 30 issue types and hands back fixes you can action.
- Explorador de backlinks: Backlink data from Majestic and Moz, mapped against your own domain.
- Integração com o Google Analytics: Google Analytics and Google Search Console data pulled into one view.
- Ferramentas de marketing: A WYSIWYG report construtor, social channels, and an Event Manager in one place.
- Gerenciador de links: A central system for active outreach, plus alerts on spammy backlinks.
- Análise da concorrência: Competitor Manager plus a semantic analyzer powered by IBM Watson.
- Verificador de classificação de palavras-chave: On-demand position checks for single keywords across chosen engines.
The comprehensive suite pulls Moz, Majestic, Google Analytics, and Search Console into one campaign view.
Para uma análise completa, consulte nosso artigo. Análise da Raven Tools.
Preços das ferramentas Raven
Eis o preço das ferramentas Raven em 2026:
| Plano | Preço | Ideal para |
|---|---|---|
| Pequenas Empresas | US$ 39/mês | Freelancers and small businesses with one or two sites |
| Começar | US$ 79/mês | Solo consultants juggling a handful of clients |
| Crescer | US$ 139/mês | Small agencies running steady seo efforts |
| Florescer | US$ 249/mês | Agencies with a reporting team and many campaigns |
| Liderar | US$ 399/mês | High volume agencies and in-house marketing groups |
Teste grátis: Yes — Raven offers a seven day trial before billing starts.
Garantia de reembolso: None advertised, though monthly plans can be cancelled at any time.
💰 Melhor custo-benefício: Grow at $139/month — enough campaigns and reports for a small agency.
Raven Tools vs. Alternativas
How does Raven Tools compare against the other research tools on the market?
| Ferramenta | Ideal para | Preço | Avaliação |
|---|---|---|---|
| Ferramentas Raven | Relatórios de clientes de marca branca | US$ 39/mês | ⭐ 4 |
| Semrush | All-round competitor research | US$ 139,95/mês | ⭐ 4,7 |
| Surfista | Pontuação do conteúdo na página | US$ 99/mês | ⭐ 4,5 |
| Ahrefs | Backlink depth and accuracy | US$ 129/mês | ⭐ 4,6 |
| Raptor de Conteúdo | Content briefs at speed | Varia | ⭐ 4,2 |
| Classificação SE | Agências com orçamento limitado | US$ 65/mês | ⭐ 4,6 |
| Ubersuggest | Beginners and side projects | US$ 29/mês | ⭐ 4,2 |
| Moz | Métricas de autoridade de domínio | US$ 99/mês | ⭐ 4,4 |
| Mangas | Pesquisa simples de palavras-chave | US$ 49/mês | ⭐ 4,5 |
| Ranktracker | Focused rank tracking | US$ 24/mês | ⭐ 4,4 |
Escolhas rápidas:
- Melhor no geral: Semrush — the widest feature set, at triple the price.
- Melhor orçamento: Ranktracker — cheap, focused, and quick to set up.
- Ideal para iniciantes: Ubersuggest — plain language and a gentle learning curve.
- Best for client reporting: Raven Tools — white label reports that send themselves.
🎯 Alternativas às ferramentas Raven
Looking for Raven Tools alternatives? Here are the options worth a trial:
- 🚀 Semrush: The broadest toolkit for keyword research, rank tracking, and competitor analysis in one subscription.
- 🎨 Surfista: Scores your page against ranking pages and tells you which terms and images to add.
- 🔥 Ahrefs: The deepest backlink index available, plus solid keyword difficulty scoring.
- 🧠 Raptor de Conteúdo: Turns search analytics into content briefs, so writers know the target before drafting.
- 💰 Classificação SE: Agency features at a mid-market price, including white label reports for clients.
- 👶 Ubersuggest: Cheap entry point for small businesses testing seo for the first time.
- ⭐ Moz: Domain authority, link building metrics, and a friendly community around the tool.
- ⚡ Mangas: Fast, clean keyword research with the easiest interface in this group.
- 📊 Ranktracker: Focused rank tracking with daily updates and a low monthly fee.
Para ver a lista completa, consulte nosso Alternativas ao Raven Tools guia.
⚔️ Comparação das Ferramentas Raven
Here’s how it stacks up against each competitor:
- Raven Tools vs Semrush: Semrush wins on data depth; Raven wins on price and client-ready reports.
- Raven Tools vs Surfer: Surfer is a writing tool; Raven covers audits, links, and reporting instead.
- Raven Tools vs Ahrefs: Ahrefs holds better backlink data; Raven bundles that data with analytics.
- Raven Tools vs Content Raptor: Content Raptor plans articles; Raven measures whether those articles rank.
- Classificação Raven Tools vs SE: Close race, though SE Ranking updates rankings more often on cheaper plans.
- Raven Tools vs Ubersuggest: Ubersuggest is cheaper; Raven handles multiple clients without breaking down.
- Raven Tools vs Moz: Moz owns the authority metrics, but Raven displays them beside your Google data.
- Raven Tools vs Mangools: Mangools feels friendlier; Raven does far more once you outgrow keywords alone.
- Raven Tools vs Ranktracker: Ranktracker only tracks positions; Raven adds audits, links, and reports.
Comece a usar o Raven Tools agora mesmo
Você aprendeu a usar todos os principais recursos do Raven Tools:
- ✅ Pesquisa de palavras-chave
- ✅ Rastreador de SERP
- ✅ Auditor do Site
- ✅ Explorador de backlinks
- ✅ Integração com o Google Analytics
- ✅ Ferramentas de Marketing
- ✅ Gerenciador de links
- ✅ Pesquisa de Concorrentes
- ✅ Verificador de classificação de palavras-chave
Próximo passo: Pick one feature and try it today.
Most people start with keyword research.
Leva menos de cinco minutos.
Perguntas frequentes
Qual o preço das ferramentas Raven Tools?
Raven Tools starts at $39/month on the Small Biz plan. Start is $79, Grow is $139, Thrive is $249, and Lead is $399 monthly.
What is Raven Tools used for?
It is an all-in-one seo and reporting tool. People use it for keyword research, rank tracking, site audits, link building, and client reports.
Does Raven Tools connect to Google Analytics and Search Console?
Yes. Both connect during campaign setup, so organic traffic, queries, and average position data appear inside the raven tools dashboard automatically.
Is Raven Tools good for small businesses?
Yes. The $39 Small Biz plan is priced for freelancers and small businesses handling local seo work for a few clients.
Where does Raven Tools get its backlink data?
Raven blends backlink data from Majestic and Moz with metrics from Google Analytics and Search Console inside a single dashboard.
English 
Spanish 
Chinese 
German 
French 
Arabic 
Russian 
Portuguese 
Japanese 
Korean 
Italian 
Turkish 
Dutch 
Polish 
Indonesian 
Thai 
Vietnamese 