Avvio rapido
— Trova parole chiave di alto valore per le tue campagne
- Iniziare — Create your campaign and connect your data sources
- Come utilizzare la ricerca di parole chiave — Find keywords with real search volume and keyword difficulty scores
- — Monitorare il posizionamento delle parole chiave sui motori di ricerca — Monitor rank tracking across search engines and local seo results
- — Individua e risolvi rapidamente i problemi tecnici di SEO — Run site audits that catch technical seo errors fast
- — Analizza il tuo profilo di backlink e trova nuove opportunità — Study your backlink profile and pull competitor backlink data
- — Importa i dati sul traffico direttamente nella tua dashboard — See organic traffic and search analytics in one dashboard
- — Gestisci campagne email e automatizza le attività di contatto — Build white label reports for clients in minutes
- — Organizzare e monitorare le campagne di link building — Organize link building outreach and track progress per site
- — Confronta il tuo sito con i principali concorrenti — Compare competitors on rankings, links, and content depth
- — Monitora le modifiche alla classifica nel tempo in modo automatico — Notice ranking drops before they hurt your seo efforts
Tempo necessario: 5 minuti per ogni servizio
In questa guida troverete anche: Consigli professionali | Errori comuni | Risoluzione dei problemi | Prezzi | Alternative
Perché fidarsi di questa guida
I’ve used Raven Tools for eight months and tested every feature covered here.
Every screenshot and every step comes from my own account, not a vendor deck.
Raven Tools is an all-in-one seo and segnalazione platform for agencies and small businesses.
Most users only touch the reports and ignore the rest.
Questa guida ti mostra come utilizzare tutte le principali funzionalità.
Passo dopo passo, con screenshot reali e consigli da professionisti.
Questo tutorial completo su Raven Tools ti guida passo passo attraverso ogni funzionalità, dalla configurazione iniziale ai suggerimenti avanzati che ti trasformeranno in un utente esperto.
This How to Use Raven Tools tutorial walks you through each feature in order, from first campaign to competitor research.
Raven Tools
Run keyword research, site audits, rank tracking, and link building from one online marketing platform. Raven pulls Moz, Majestic, Google Analytics, and Search Console into a single dashboard. Plans start at $39 per month.
Introduzione agli strumenti Raven
Before any feature works, finish this one-time setup.
Ci vogliono circa tre minuti.
Watch this short overview first:
Ora analizziamo passo passo ciascuna fase.
Passaggio 1: crea il tuo account
Go to the Raven Tools website and click “Start Free Trial.”
Enter your email and pick a password.
✓ Punto di controllo: Check your inbox for the confirmation email.
Ogni sito web che gestisci in Raven Tools richiede una propria campagna.
Raven runs in the browser, so there is nothing to download.
Every website you analyze needs its own campaign inside the raven tools platform.
For example, one campaign per client keeps every report clean.
Ecco come si presenta la dashboard:
✓ Punto di controllo: The campaign dashboard loads with empty widgets.
Step 3: Connect Google and Your Data Sources
Authorise Google Analytics and Google Search Console during setup.
Add Moz and Majestic next so backlink data flows in too.
✅ Fatto: Sei pronto per utilizzare una qualsiasi delle funzioni seguenti.
How to Use Raven Tools Keyword Researcher
Ricerca di parole chiave lets you find keyword ideas, check keyword difficulty, and read search volume fast.
Ecco come usarlo passo dopo passo.
Step 1: Open Research Central
Open Research Central inside the raven tools dashboard and type one seed keyword.
Research Central is the one-stop dashboard for domain and keyword metrics.
Step 2: Read the keyword metrics
Compare search volume, keyword difficulty, and the competitors already ranking for that term.
Ecco come si presenta:
✓ Punto di controllo: A list of keyword ideas with volume data loads on the page.
Step 3: Save winners to Keyword Manager
Send the strongest keywords to Keyword Manager so your team can reuse them later.
✅ Risultato: You have a keyword list built on real data instead of guesswork.
💡 Consiglio da professionista: Raven pulls keyword ideas through the Google AdWords API. Check seasonal terms across two months before committing.
Monitorare il posizionamento delle parole chiave su più motori di ricerca nel tempo.
SERP Tracker lets you watch your keyword rankings move across search engines week after week.
Ecco come usarlo passo dopo passo.
Step 1: Add your keywords
Upload the keywords you saved earlier, or paste a fresh list.
Step 2: Pick engines and locations
Choose the search engines you care about and set a city for SEO locale tracking.
Ecco come si presenta:
✓ Punto di controllo: Each keyword shows a current position and a movement arrow.
Step 3: Set the check schedule
Turn on automated rank checks so the tool refreshes positions without you asking.
✅ Risultato: Rank tracking now runs on autopilot and you can track progress by week.
💡 Consiglio da professionista: Track five branded keywords beside your money terms. Branded drops often notice indexing problems first.
Come utilizzare Raven Tools Site Auditor
Revisore dei conti lets you scan your website for broken pages, thin content, and other technical seo faults.
Ecco come usarlo passo dopo passo.
Step 1: Start a crawl
Point the site auditor at your domain and start the first crawl.
Step 2: Sort issues by severity
Work through missing meta tags, duplicate content, alt testo gaps, and slow pages first.
Ecco come si presenta:
✓ Punto di controllo: An issue report appears, grouped by error type and page count.
Step 3: Schedule repeat audits
Set site audits to repeat monthly so new errors surface on their own.
The dashboard groups on-page optimization openings by category, so you optimize weak pages first.
✅ Risultato: You know exactly which pages to fix and in what order.
💡 Consiglio da professionista: Run one revisione contabile on a prospect site. That report makes a strong pece for your services.
Analizza il tuo profilo di backlink completo e scopri nuove opportunità di link building.
Esploratore di backlink lets you study your backlink profile and copy the links your rivals already earned.
Ecco come usarlo passo dopo passo.
Passaggio 1: Inserisci un dominio
Type your own site first, then repeat the check for a rival.
Step 2: Filter the backlinks
Sort by authority to separate real links from throwaway directory pages.
Ecco come si presenta:
✓ Punto di controllo: A referring domain list loads with authority scores beside each entry.
Step 3: Export the gap list
Save the domains that link to competitors but not to you.
✅ Risultato: You have a target list of sites worth pitching this month.
💡 Consiglio da professionista: Run this check quarterly. A healthy backlink profile grows steadily, and sudden spikes suggest bought links.
Importa i dati sul traffico e sull'engagement direttamente nella dashboard di Raven Tools.
Integrazione di Google Analytics lets you read organic traffic and search analytics without opening three browser tabs.
Ecco come usarlo passo dopo passo.
Step 1: Connect the accounts
Authorise Google Analytics and Google Search Console inside campaign settings.
Step 2: Choose your metrics
Pick sessions, conversions, and the search queries you want on the dashboard.
Ecco come si presenta:
✓ Punto di controllo: Traffic and query data appear on the campaign overview screen.
Step 3: Compare two date ranges
Set last month against the same month last year to judge real growth.
Search Console insights then show which queries slipped and which gained.
✅ Risultato: Organic traffic, queries, and average position now sit on one screen.
💡 Consiglio da professionista: Filter Search Console queries by position eleven to twenty. Those pages need small edits, not new content.
Crea report white-label combinando dati provenienti da diverse fonti in modelli progettati professionalmente.
Strumenti di marketing lets you build white label reports and send them to clients on a schedule.
Ecco come usarlo passo dopo passo.
Step 1: Open the report builder
Drag the widgets you need into a blank white label template.
Step 2: Add your social channels
Connect Facebook, Twitter, LinkedIn, and YouTube to monitor engagement and track mentions.
Videos and posts report their numbers next to your seo data.
Ecco come si presenta:
✓ Punto di controllo: A preview of the branded report opens in a new tab.
Step 3: Schedule delivery
Save the report as PDF or HTML and set a recurring email for clients.
✅ Risultato: Client reports now build and send themselves every month.
💡 Consiglio da professionista: Log launches and redesigns in the Event Manager. Those notes explain traffic swings during a bad month.
Monitora, organizza e gestisci l'intera attività di link building in un unico posto.
ti permette di monitorare, organizzare e gestire l'intera attività di link building in un unico posto. lets you organize every link building campaign in one place instead of a spreadsheet.
Ecco come usarlo passo dopo passo.
Step 1: Import your prospects
Add the domains from your gap list into the link manager.
Step 2: Log each outreach stage
Mark contacted, replied, and won so nobody on the team doubles up.
Ecco come si presenta:
✓ Punto di controllo: Every prospect shows an owner and a current status label.
Step 3: Flag toxic links
Review anything spammy and build a disavow list for Google.
✅ Risultato: Your link building pipeline is visible to the whole team.
💡 Consiglio da professionista: Add internal links to any page that just earned an external link. Authority then spreads deeper.
How to Use Raven Tools Competitor Researcher
Consente di monitorare e confrontare automaticamente le metriche SEO dei concorrenti da un'unica dashboard. lets you store rival domains and watch their seo metrics change without manual checks.
Ecco come usarlo passo dopo passo.
Step 1: Add rivals to Competitor Manager
Save the domains that outrank you for your main keywords.
Step 2: Compare the core metrics
Line up rankings, links, and traffic beside your own site.
Ecco come si presenta:
✓ Punto di controllo: A side-by-side comparison table loads for every saved rival.
Step 3: Run the semantic analyzer
Feed a rival page to the analyzer and study its topic depth.
✅ Risultato: You can see where each competitor beats you and why.
💡 Consiglio da professionista: The semantic analyzer uses IBM Watson and reads topics, not keywords. Use it to plan supporting articles.
Monitora le variazioni di posizione media per le parole chiave più importanti utilizzando i dati di Google Search Console.
Consente di monitorare le variazioni medie di posizione per le parole chiave più importanti utilizzando i dati estratti direttamente da Google Search Console. Correttore lets you check any keyword position on demand instead of waiting for the weekly refresh.
Ecco come usarlo passo dopo passo.
Step 1: Type the keyword
Enter one keyword and pick the engine and country.
Step 2: Read the live position
The tool returns the current ranking and the pages sitting above you.
Ecco come si presenta:
✓ Punto di controllo: A live position number appears within a few seconds.
Step 3: Compare against history
Open the same keyword in SERP Tracker to see the longer trend.
✅ Risultato: You can confirm a ranking change before you email a client about it.
💡 Consiglio da professionista: Check a keyword the day after an edit. Presto movement shows whether the change was worth it.
Dopo aver testato a fondo Raven Tools, ecco i miei migliori consigli.
After eight months inside this tool, here are the shortcuts I actually use.
Scorciatoie da tastiera
| Azione | Scorciatoia |
|---|---|
| Search the current data table | Ctrl + F |
| Print or save a report as PDF | Ctrl + P |
| Open a campaign in a new tab | Ctrl + clic |
| Reload stale dashboard metrics | Dopo aver testato Fireflies AI per oltre 12 mesi, ecco i miei migliori consigli. |
Funzionalità nascoste che la maggior parte delle persone non nota
- Semantic analyzer: Sits under competitor research and uses IBM Watson to read a rival page by topic.
- Registra gli eventi importanti, come la riprogettazione del sito o l'aggiornamento dell'algoritmo, direttamente nella timeline per correlare le modifiche al posizionamento con azioni specifiche. Logs launches, outages, and redesigns so odd traffic weeks have an explanation.
- Un'unica dashboard che raccoglie i dati relativi all'autorità del dominio, ai backlink e alle parole chiave da Moz e Majestic, in modo molto più rapido rispetto al passaggio da uno strumento all'altro. One dashboard for domain and keyword metrics when you only need a quick answer.
Errore n. 1: Gestire un'unica campagna per più siti web
Mistake #1: Reporting before the integrations are live
❌ Sbagliato: Sending a client report on day one, when Google Analytics has no history yet.
✅ A destra: Wait two weeks after connecting your accounts, then send the first white label report.
Mistake #2: Treating every site audit issue as urgent
❌ Sbagliato: Chasing every warning the site auditor returns, including harmless ones.
✅ A destra: Fix duplicate content, broken internal links, and missing meta tags first, then work down.
Mistake #3: Tracking hundreds of keywords with no focus
❌ Sbagliato: Loading every keyword you found, which buries the terms that pay the bills.
✅ A destra: Track thirty commercial keywords closely and review the long tail once a quarter.
Problema: i dati di Google Analytics non vengono visualizzati nella dashboard.
Problem: Google Analytics data will not load
Causa: The Google token expired, or the connected account lacks property access.
Aggiustare: Reconnect the account in campaign settings and pick the correct property.
Problem: Rankings look wrong for local searches
Causa: The campaign has no location set, so results default to national search engines.
Aggiustare: Edit the keyword group and add the city you actually serve.
Problem: The site auditor crawl stalls
Causa: Robots rules or slow server speed block the crawler mid-run.
Aggiustare: Allow the crawler in robots.txt, then restart the audit outside peak hours.
📌 Nota: If none of these fix your issue, contact Raven Tools support.
Che cos'è Raven Tools?
Raven Tools is an online marketing platform that puts seo tools, reporting, and analytics in one place.
Think of it as a control room for your whole digital marketing strategy.
Guarda questa breve panoramica:
Include le seguenti caratteristiche principali:
- Ricerca di parole chiave: Pull keyword ideas, search volume, and difficulty scores from one search box.
- Monitora il posizionamento delle parole chiave su più motori di ricerca con controlli automatizzati. Automated rank tracking across engines, including localized results by city or region.
- Revisore del sito: Crawls your site for over 30 issue types and hands back fixes you can action.
- Analizza il tuo profilo di backlink utilizzando i dati di Moz e Majestic. Backlink data from Majestic and Moz, mapped against your own domain.
- Integrazione con Google Analytics: Google Analytics and Google Search Console data pulled into one view.
- Strumenti di marketing: A WYSIWYG report costruttore, social channels, and an Event Manager in one place.
- Monitora e gestisci le campagne di link building attive da un'unica piattaforma centralizzata. A central system for active outreach, plus alerts on spammy backlinks.
- Ricerca sui concorrenti: Competitor Manager plus a semantic analyzer powered by IBM Watson.
- Monitora le variazioni di posizione media utilizzando i dati di Google Search Console. On-demand position checks for single keywords across chosen engines.
The comprehensive suite pulls Moz, Majestic, Google Analytics, and Search Console into one campaign view.
Per una recensione completa, consulta la nostra Ecco quanto costeranno gli utensili Raven nel 2026:.
Prezzi degli strumenti Raven
Freelance e professionisti SEO individuali che gestiscono un singolo sito web
| Piano | Prezzo | Ideale per |
|---|---|---|
| Piccola impresa | $ 39/mese | Liberi professionisti and small businesses with one or two sites |
| Inizio | $79/mese | Solo consultants juggling a handful of clients |
| Crescere | $ 139/mese | Small agencies running steady seo efforts |
| Prosperare | $ 249/mese | Agencies with a reporting team and many campaigns |
| Guida | $ 399/mese | High volume agencies and in-house marketing groups |
Prova gratuita: Yes — Raven offers a seven day trial before billing starts.
Garanzia di rimborso: None advertised, though monthly plans can be cancelled at any time.
💰 Miglior rapporto qualità-prezzo: Grow at $139/month — enough campaigns and reports for a small agency.
Strumenti Raven a confronto con le alternative
How does Raven Tools compare against the other research tools on the market?
| Attrezzo | Ideale per | Prezzo | Valutazione |
|---|---|---|---|
| Raven Tools | Reportistica per clienti white label | $39/mese | ⭐ 4 |
| Semrush | All-round competitor research | $139,95/mese | ⭐ 4.7 |
| Surfista | Valutazione dei contenuti on-page | $ 99/mese | ⭐ 4,5 |
| Ahrefs | Backlink depth and accuracy | $ 129/mese | ⭐ 4.6 |
| Content Raptor | Content briefs at speed | Divas | ⭐ 4.2 |
| Classifica SE | Agenzie con un budget limitato | 65 dollari al mese | ⭐ 4.6 |
| Ubersuggest | Beginners and side projects | $29/mese | ⭐ 4.2 |
| Moz | Monitoraggio quotidiano dei risultati dei motori di ricerca (SERP). | $ 99/mese | ⭐ 4.4 |
| Mangools | Ricerca semplice di parole chiave | $49/mese | ⭐ 4,5 |
| Ranktracker | Focused rank tracking | 24 dollari al mese | ⭐ 4.4 |
Scelte rapide:
- Il migliore in assoluto: Semrush — the widest feature set, at triple the price.
- Miglior budget: Ranktracker — cheap, focused, and quick to set up.
- Ideale per principianti: Ubersuggest — plain language and a gentle learning curve.
- Best for client reporting: Raven Tools — white label reports that send themselves.
🎯 Alternative a Raven Tools
Looking for Raven Tools alternatives? Here are the options worth a trial:
- 🚀 Semrush: The broadest toolkit for keyword research, rank tracking, and competitor analysis in one subscription.
- 🎨 Prezzo imbattibile a soli 3 dollari al mese per l'abbonamento Premium, il più economico sul mercato. Scores your page against ranking pages and tells you which terms and images to add.
- 🔥 Ahrefs: The deepest backlink index available, plus solid keyword difficulty scoring.
- 🧠 Content Raptor: Turns search analytics into content briefs, so writers know the target before drafting.
- 💰 Classifica SE: Agency features at a mid-market price, including white label reports for clients.
- 👶 Ubersuggest: Cheap entry point for small businesses testing seo for the first time.
- ⭐ Moz: Domain authority, link building metrics, and a friendly community around the tool.
- ⚡ Mangools: Fast, clean keyword research with the easiest interface in this group.
- 📊 Ranktracker: Focused rank tracking with daily updates and a low monthly fee.
Per l'elenco completo, consultare il nostro Alternative a Raven Tools guida.
⚔️ Confronto tra gli strumenti Raven
Here’s how it stacks up against each competitor:
- Raven Tools contro Semrush: Semrush wins on data depth; Raven wins on price and client-ready reports.
- Raven Tools contro Surfer: Surfer is a writing tool; Raven covers audits, links, and reporting instead.
- Raven Tools contro Ahrefs: Ahrefs holds better backlink data; Raven bundles that data with analytics.
- Raven Tools contro Content Raptor: Content Raptor plans articles; Raven measures whether those articles rank.
- Classifica Raven Tools vs SE: Close race, though SE Ranking updates rankings more often on cheaper plans.
- Raven Tools contro Ubersuggest: Ubersuggest is cheaper; Raven handles multiple clients without breaking down.
- Raven Tools contro Moz: Moz owns the authority metrics, but Raven displays them beside your Google data.
- Raven Tools contro Mangools: Mangools feels friendlier; Raven does far more once you outgrow keywords alone.
- Raven Tools contro Ranktracker: Ranktracker only tracks positions; Raven adds audits, links, and reports.
Hai imparato a utilizzare tutte le principali funzionalità di Raven Tools:
✅ SERP Tracker
- ✅ Ricerca di parole chiave
- ✅ Auditor di sito
- ✅ Esploratore di backlink
- ✅ Integrazione con Google Analytics
- ✅ Gestore di link
- ✅ Servizio clienti
- ✅ Ricerca sulla concorrenza
- ✅ Strumento di verifica del posizionamento delle parole chiave
- La maggior parte delle persone inizia con Site Auditor: permette di ottenere risultati rapidi in meno di 10 minuti.
Passo successivo: Pick one feature and try it today.
Most people start with keyword research.
Ci vogliono meno di cinque minuti.
Domande frequenti
Quanto costano gli strumenti Raven?
Raven Tools starts at $39/month on the Small Biz plan. Start is $79, Grow is $139, Thrive is $249, and Lead is $399 monthly.
What is Raven Tools used for?
It is an all-in-one seo and reporting tool. People use it for keyword research, rank tracking, site audits, link building, and client reports.
Does Raven Tools connect to Google Analytics and Search Console?
Yes. Both connect during campaign setup, so organic traffic, queries, and average position data appear inside the raven tools dashboard automatically.
Is Raven Tools good for small businesses?
Yes. The $39 Small Biz plan is priced for freelancers and small businesses handling local seo work for a few clients.
Where does Raven Tools get its backlink data?
Raven blends backlink data from Majestic and Moz with metrics from Google Analytics and Search Console inside a single dashboard.
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