Быстрый старт
В этом руководстве описаны все функции Raven Tools:
- Начиная — Create your campaign and connect your data sources
- Как использовать исследование ключевых слов — Find keywords with real search volume and keyword difficulty scores
- Как использовать SERP Tracker — Monitor rank tracking across search engines and local seo results
- Как использовать Site Auditor — Run site audits that catch technical seo errors fast
- Как использовать Backlink Explorer — Study your backlink profile and pull competitor backlink data
- Как использовать интеграцию с Google Analytics — See organic traffic and search analytics in one dashboard
- Как использовать маркетинговые инструменты — Build white label reports for clients in minutes
- Как пользоваться менеджером ссылок — Organize link building outreach and track progress per site
- Как использовать исследование конкурентов — Compare competitors on rankings, links, and content depth
- Как использовать инструмент проверки позиций ключевых слов — Notice ranking drops before they hurt your seo efforts
Необходимое время: 5 минут на каждый фильм
Также в этом руководстве: Полезные советы | Распространенные ошибки | Поиск неисправностей | Цены | Альтернативы
Почему стоит доверять этому руководству?
I’ve used Raven Tools for eight months and tested every feature covered here.
Every screenshot and every step comes from my own account, not a vendor deck.
Raven Tools is an all-in-one seo and отчетность platform for agencies and small businesses.
Most users only touch the reports and ignore the rest.
В этом руководстве показано, как использовать все основные функции.
Пошаговая инструкция с реальными скриншотами и профессиональными советами.
Учебное пособие по Raven Tools
This How to Use Raven Tools tutorial walks you through each feature in order, from first campaign to competitor research.
Инструменты Ворона
Run keyword research, site audits, rank tracking, and link building from one online marketing platform. Raven pulls Moz, Majestic, Google Analytics, and Search Console into a single dashboard. Plans start at $39 per month.
Начало работы с инструментами Raven
Before any feature works, finish this one-time setup.
Это займет около трех минут.
Watch this short overview first:
Теперь давайте рассмотрим каждый шаг.
Шаг 1: Создайте свою учетную запись
Go to the Raven Tools website and click “Start Free Trial.”
Enter your email and pick a password.
✓ Контрольная точка: Check your inbox for the confirmation email.
Шаг 2: Создайте свою первую кампанию
Raven runs in the browser, so there is nothing to download.
Every website you analyze needs its own campaign inside the raven tools platform.
For example, one campaign per client keeps every report clean.
Вот как выглядит панель управления:
✓ Контрольная точка: The campaign dashboard loads with empty widgets.
Step 3: Connect Google and Your Data Sources
Authorise Google Analytics and Google Search Console during setup.
Add Moz and Majestic next so backlink data flows in too.
✅ Готово: Вы готовы использовать любую из функций ниже.
How to Use Raven Tools Keyword Researcher
Исследование ключевых слов lets you find keyword ideas, check keyword difficulty, and read search volume fast.
Вот пошаговая инструкция по его использованию.
Step 1: Open Research Central
Open Research Central inside the raven tools dashboard and type one seed keyword.
Research Central is the one-stop dashboard for domain and keyword metrics.
Step 2: Read the keyword metrics
Compare search volume, keyword difficulty, and the competitors already ranking for that term.
Вот как это выглядит:
✓ Контрольная точка: A list of keyword ideas with volume data loads on the page.
Step 3: Save winners to Keyword Manager
Send the strongest keywords to Keyword Manager so your team can reuse them later.
✅ Результат: You have a keyword list built on real data instead of guesswork.
💡 Полезный совет: Raven pulls keyword ideas through the Google AdWords API. Check seasonal terms across two months before committing.
Как использовать инструмент отслеживания результатов поиска Raven Tools SERP Tracker
SERP Tracker lets you watch your keyword rankings move across search engines week after week.
Вот пошаговая инструкция по его использованию.
Step 1: Add your keywords
Upload the keywords you saved earlier, or paste a fresh list.
Step 2: Pick engines and locations
Choose the search engines you care about and set a city for локальное SEO tracking.
Вот как это выглядит:
✓ Контрольная точка: Each keyword shows a current position and a movement arrow.
Step 3: Set the check schedule
Turn on automated rank checks so the tool refreshes positions without you asking.
✅ Результат: Rank tracking now runs on autopilot and you can track progress by week.
💡 Полезный совет: Track five branded keywords beside your money terms. Branded drops often notice indexing problems first.
Как использовать Raven Tools Site Auditor
Аудитор объекта lets you scan your website for broken pages, thin content, and other technical seo faults.
Вот пошаговая инструкция по его использованию.
Step 1: Start a crawl
Point the site auditor at your domain and start the first crawl.
Step 2: Sort issues by severity
Work through missing meta tags, duplicate content, alt текст gaps, and slow pages first.
Вот как это выглядит:
✓ Контрольная точка: An issue report appears, grouped by error type and page count.
Step 3: Schedule repeat audits
Set site audits to repeat monthly so new errors surface on their own.
The dashboard groups on-page optimization openings by category, so you optimize weak pages first.
✅ Результат: You know exactly which pages to fix and in what order.
💡 Полезный совет: Run one аудит on a prospect site. That report makes a strong подача for your services.
Как использовать Raven Tools Backlink Explorer
Обратный проводник lets you study your backlink profile and copy the links your rivals already earned.
Вот пошаговая инструкция по его использованию.
Шаг 1: Введите домен
Type your own site first, then repeat the check for a rival.
Step 2: Filter the backlinks
Sort by authority to separate real links from throwaway directory pages.
Вот как это выглядит:
✓ Контрольная точка: A referring domain list loads with authority scores beside each entry.
Step 3: Export the gap list
Save the domains that link to competitors but not to you.
✅ Результат: You have a target list of sites worth pitching this month.
💡 Полезный совет: Run this check quarterly. A healthy backlink profile grows steadily, and sudden spikes suggest bought links.
Как использовать интеграцию Raven Tools с Google Analytics
Интеграция с Google Analytics lets you read organic traffic and search analytics without opening three browser tabs.
Вот пошаговая инструкция по его использованию.
Step 1: Connect the accounts
Authorise Google Analytics and Google Search Console inside campaign settings.
Step 2: Choose your metrics
Pick sessions, conversions, and the search queries you want on the dashboard.
Вот как это выглядит:
✓ Контрольная точка: Traffic and query data appear on the campaign overview screen.
Step 3: Compare two date ranges
Set last month against the same month last year to judge real growth.
Search Console insights then show which queries slipped and which gained.
✅ Результат: Organic traffic, queries, and average position now sit on one screen.
💡 Полезный совет: Filter Search Console queries by position eleven to twenty. Those pages need small edits, not new content.
Как использовать маркетинговые инструменты Raven Tools
Маркетинговые инструменты lets you build white label reports and send them to clients on a schedule.
Вот пошаговая инструкция по его использованию.
Step 1: Open the report builder
Drag the widgets you need into a blank white label template.
Step 2: Add your social channels
Connect Facebook, Twitter, LinkedIn, and YouTube to monitor engagement and track mentions.
Videos and posts report their numbers next to your seo data.
Вот как это выглядит:
✓ Контрольная точка: A preview of the branded report opens in a new tab.
Step 3: Schedule delivery
Save the report as PDF or HTML and set a recurring email for clients.
✅ Результат: Client reports now build and send themselves every month.
💡 Полезный совет: Log launches and redesigns in the Event Manager. Those notes explain traffic swings during a bad month.
Как использовать менеджер ссылок Raven Tools
Менеджер ссылок lets you organize every link building campaign in one place instead of a spreadsheet.
Вот пошаговая инструкция по его использованию.
Step 1: Import your prospects
Add the domains from your gap list into the link manager.
Step 2: Log each outreach stage
Mark contacted, replied, and won so nobody on the team doubles up.
Вот как это выглядит:
✓ Контрольная точка: Every prospect shows an owner and a current status label.
Step 3: Flag toxic links
Review anything spammy and build a disavow list for Google.
✅ Результат: Your link building pipeline is visible to the whole team.
💡 Полезный совет: Add internal links to any page that just earned an external link. Authority then spreads deeper.
How to Use Raven Tools Competitor Researcher
Исследование конкурентов lets you store rival domains and watch their seo metrics change without manual checks.
Вот пошаговая инструкция по его использованию.
Step 1: Add rivals to Competitor Manager
Save the domains that outrank you for your main keywords.
Step 2: Compare the core metrics
Line up rankings, links, and traffic beside your own site.
Вот как это выглядит:
✓ Контрольная точка: A side-by-side comparison table loads for every saved rival.
Step 3: Run the semantic analyzer
Feed a rival page to the analyzer and study its topic depth.
✅ Результат: You can see where each competitor beats you and why.
💡 Полезный совет: The semantic analyzer uses IBM Watson and reads topics, not keywords. Use it to plan supporting articles.
Как использовать инструмент проверки рейтинга ключевых слов Raven Tools
Рейтинг ключевого слова Шашка lets you check any keyword position on demand instead of waiting for the weekly refresh.
Вот пошаговая инструкция по его использованию.
Step 1: Type the keyword
Enter one keyword and pick the engine and country.
Step 2: Read the live position
The tool returns the current ranking and the pages sitting above you.
Вот как это выглядит:
✓ Контрольная точка: A live position number appears within a few seconds.
Step 3: Compare against history
Open the same keyword in SERP Tracker to see the longer trend.
✅ Результат: You can confirm a ranking change before you email a client about it.
💡 Полезный совет: Check a keyword the day after an edit. Рано movement shows whether the change was worth it.
Советы и сочетания клавиш Raven Tools Pro
After eight months inside this tool, here are the shortcuts I actually use.
Клавиатурные сочетания
| Действие | Быстрый доступ |
|---|---|
| Search the current data table | Ctrl + F |
| Print or save a report as PDF | Ctrl + P |
| Open a campaign in a new tab | Ctrl + Щелчок |
| Reload stale dashboard metrics | Ctrl + Shift + R |
Скрытые функции, которые большинство людей упускают из виду.
- Semantic analyzer: Sits under competitor research and uses IBM Watson to read a rival page by topic.
- Менеджер мероприятий: Logs launches, outages, and redesigns so odd traffic weeks have an explanation.
- Исследовательский центр: One dashboard for domain and keyword metrics when you only need a quick answer.
Raven Tools: распространенные ошибки, которых следует избегать.
Mistake #1: Reporting before the integrations are live
❌ Неправильно: Sending a client report on day one, when Google Analytics has no history yet.
✅ Справа: Wait two weeks after connecting your accounts, then send the first white label report.
Mistake #2: Treating every site audit issue as urgent
❌ Неправильно: Chasing every warning the site auditor returns, including harmless ones.
✅ Справа: Fix duplicate content, broken internal links, and missing meta tags first, then work down.
Mistake #3: Tracking hundreds of keywords with no focus
❌ Неправильно: Loading every keyword you found, which buries the terms that pay the bills.
✅ Справа: Track thirty commercial keywords closely and review the long tail once a quarter.
Устранение неполадок в Raven Tools
Problem: Google Analytics data will not load
Причина: The Google token expired, or the connected account lacks property access.
Исправить: Reconnect the account in campaign settings and pick the correct property.
Problem: Rankings look wrong for local searches
Причина: The campaign has no location set, so results default to national search engines.
Исправить: Edit the keyword group and add the city you actually serve.
Problem: The site auditor crawl stalls
Причина: Robots rules or slow server speed block the crawler mid-run.
Исправить: Allow the crawler in robots.txt, then restart the audit outside peak hours.
📌 Примечание: If none of these fix your issue, contact Raven Tools support.
Что такое Raven Tools?
Инструменты Ворона is an online marketing platform that puts seo tools, reporting, and analytics in one place.
Think of it as a control room for your whole digital marketing strategy.
Посмотрите этот краткий обзор:
В его состав входят следующие ключевые особенности:
- Исследование ключевых слов: Pull keyword ideas, search volume, and difficulty scores from one search box.
- SERP Tracker: Automated rank tracking across engines, including localized results by city or region.
- Аудитор объекта: Crawls your site for over 30 issue types and hands back fixes you can action.
- Обозреватель обратных ссылок: Backlink data from Majestic and Moz, mapped against your own domain.
- Интеграция с Google Analytics: Google Analytics and Google Search Console data pulled into one view.
- Маркетинговые инструменты: A WYSIWYG report строитель, social channels, and an Event Manager in one place.
- Менеджер ссылок: A central system for active outreach, plus alerts on spammy backlinks.
- Исследование конкурентов: Competitor Manager plus a semantic analyzer powered by IBM Watson.
- Инструмент проверки рейтинга ключевых слов: On-demand position checks for single keywords across chosen engines.
The comprehensive suite pulls Moz, Majestic, Google Analytics, and Search Console into one campaign view.
Полный обзор смотрите в нашем разделе Обзор инструментов Raven Tools.
Цены на инструменты Raven Tools
Вот сколько будут стоить инструменты Raven Tools в 2026 году:
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Малый бизнес | 39 долларов в месяц | Фрилансеры and small businesses with one or two sites |
| Начинать | 79 долларов в месяц | Solo consultants juggling a handful of clients |
| Расти | 139 долларов в месяц | Small agencies running steady seo efforts |
| Процветать | 249 долларов в месяц | Agencies with a reporting team and many campaigns |
| Вести | 399 долларов в месяц | High volume agencies and in-house marketing groups |
Бесплатная пробная версия: Yes — Raven offers a seven day trial before billing starts.
Гарантия возврата денег: None advertised, though monthly plans can be cancelled at any time.
💰 Лучшее соотношение цены и качества: Grow at $139/month — enough campaigns and reports for a small agency.
Raven Tools против альтернатив
How does Raven Tools compare against the other research tools on the market?
| Инструмент | Лучше всего подходит для | Цена | Рейтинг |
|---|---|---|---|
| Инструменты Ворона | Отчетность для клиентов под собственной торговой маркой | 39 долларов в месяц | ⭐ 4 |
| Семруш | All-round competitor research | 139,95 долларов в месяц | ⭐ 4.7 |
| Серфер | Оценка контента на странице | 99 долларов в месяц | ⭐ 4.5 |
| Ahrefs | Backlink depth and accuracy | 129 долларов в месяц | ⭐ 4.6 |
| Контент Раптор | Content briefs at speed | Различный | ⭐ 4.2 |
| Рейтинг SE | Агентства с ограниченным бюджетом | 65 долларов в месяц | ⭐ 4.6 |
| Ubersuggest | Beginners and side projects | 29 долларов в месяц | ⭐ 4.2 |
| Моз | Метрики авторитетности домена | 99 долларов в месяц | ⭐ 4.4 |
| Мангулы | Простой поиск ключевых слов | 49 долларов в месяц | ⭐ 4.5 |
| Ranktracker | Focused rank tracking | 24 доллара в месяц | ⭐ 4.4 |
Краткий выбор:
- Лучший вариант в целом: Semrush — the widest feature set, at triple the price.
- Оптимальный бюджет: Ranktracker — cheap, focused, and quick to set up.
- Лучший вариант для начинающих: Ubersuggest — plain language and a gentle learning curve.
- Best for client reporting: Raven Tools — white label reports that send themselves.
🎯 Альтернативы инструментам Raven Tools
Looking for Raven Tools alternatives? Here are the options worth a trial:
- 🚀 Семруш: The broadest toolkit for keyword research, rank tracking, and competitor analysis in one subscription.
- 🎨 Серфер: Scores your page against ranking pages and tells you which terms and images to add.
- 🔥 Ahrefs: The deepest backlink index available, plus solid keyword difficulty scoring.
- 🧠 Контент Раптор: Turns search analytics into content briefs, so writers know the target before drafting.
- 💰 Рейтинг SE: Agency features at a mid-market price, including white label reports for clients.
- 👶 Ubersuggest: Cheap entry point for small businesses testing seo for the first time.
- ⭐ Моз: Domain authority, link building metrics, and a friendly community around the tool.
- ⚡ Мангулы: Fast, clean keyword research with the easiest interface in this group.
- 📊 Ranktracker: Focused rank tracking with daily updates and a low monthly fee.
Полный список смотрите в нашем Альтернативы Raven Tools гид.
⚔️ Сравнение инструментов Raven
Here’s how it stacks up against each competitor:
- Raven Tools против Semrush: Semrush wins on data depth; Raven wins on price and client-ready reports.
- Raven Tools против Surfer: Surfer is a writing tool; Raven covers audits, links, and reporting instead.
- Raven Tools против Ahrefs: Ahrefs holds better backlink data; Raven bundles that data with analytics.
- Raven Tools против Content Raptor: Content Raptor plans articles; Raven measures whether those articles rank.
- Сравнение Raven Tools и SE: Close race, though SE Ranking updates rankings more often on cheaper plans.
- Raven Tools против Ubersuggest: Ubersuggest is cheaper; Raven handles multiple clients without breaking down.
- Raven Tools против Moz: Moz owns the authority metrics, but Raven displays them beside your Google data.
- Raven Tools против Mangools: Mangools feels friendlier; Raven does far more once you outgrow keywords alone.
- Raven Tools против Ranktracker: Ranktracker only tracks positions; Raven adds audits, links, and reports.
Начните использовать инструменты Raven прямо сейчас!
Вы научились использовать все основные функции Raven Tools:
- ✅ Исследование ключевых слов
- ✅ Отслеживание результатов поиска
- ✅ Аудитор сайта
- ✅ Обозреватель обратных ссылок
- ✅ Интеграция с Google Analytics
- ✅ Маркетинговые инструменты
- ✅ Менеджер ссылок
- ✅ Исследование конкурентов
- ✅ Проверка позиций ключевых слов
Следующий шаг: Pick one feature and try it today.
Most people start with keyword research.
Это займет меньше пяти минут.
Часто задаваемые вопросы
Сколько стоят инструменты Raven Tools?
Raven Tools starts at $39/month on the Small Biz plan. Start is $79, Grow is $139, Thrive is $249, and Lead is $399 monthly.
What is Raven Tools used for?
It is an all-in-one seo and reporting tool. People use it for keyword research, rank tracking, site audits, link building, and client reports.
Does Raven Tools connect to Google Analytics and Search Console?
Yes. Both connect during campaign setup, so organic traffic, queries, and average position data appear inside the raven tools dashboard automatically.
Is Raven Tools good for small businesses?
Yes. The $39 Small Biz plan is priced for freelancers and small businesses handling local seo work for a few clients.
Where does Raven Tools get its backlink data?
Raven blends backlink data from Majestic and Moz with metrics from Google Analytics and Search Console inside a single dashboard.
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