⚡ Veredito rápido:
- Preços: GoHighLevel starts at $97/month flat. Monday CRM A partir de US$ 9 por usuário por mês.
- Ideal para: GoHighLevel for agencies running marketing campaigns. Monday CRM for sales teams that also need project management.
- Principal diferença: GoHighLevel bundles funnels, SMS, and email into one account. Monday CRM builds sales pipelines on top of work boards.
- Nossa escolha: GoHighLevel for most users. It covers marketing and sales in a single unified platform.
The cheaper tool here is not the obvious winner.
Monday CRM starts at $9 per user. GoHighLevel starts at $97 flat.
But price is the smallest difference between them.
One is built for marketing and sales under one roof.
The other is a project management tool that grew into customer relationship management.
This GoHighLevel vs Monday CRM breakdown shows which one fits your negócios operações.
Visão geral
This GoHighLevel vs Monday CRM comparison covers pricing, core features, and ease of use.
We also look at automação features, reporting, and support quality.
Nosso escritor spent hands-on time inside GoHighLevel directly.
Notes on Monday CRM come from documentation, pricing pages, and G2 reviews.
By the end, you will know which of these two CRM platforms fits your team.
O que é GoHighLevel?
GoHighLevel is a marketing automation and CRM platform for pequenas empresas.
It pulls marketing and sales processes into one unified platform.
You get lead capture forms, funnels, surveys, and appointment scheduling.
A built-in phone system handles calls, SMS, and communication tracking.
Agencies use it to manage leads effectively across many client accounts.
🏆 Vencedor: GoHighLevel
One login for funnels, SMS, email, and customer management. Flat pricing with no per-seat charges. Built for agencies and lean marketing teams.
Preços GoHighLevel
GoHighLevel charges per account, not per seat. That matters once your team grows.
| Plano | Preço | Ideal para |
|---|---|---|
| Iniciante | US$ 97/mês | Single businesses running their own marketing campaigns |
| Ilimitado | US$ 297/mês | Agencies managing many client sub-accounts |
Preços verificados em julho de 2026.
Teste grátis: 14 days for new users. A card is required at signup. There is no permanent free plan.
Garantia de reembolso: None advertised. The 14-day trial is your window to test it.
📌 Observação: SMS and call minutes are billed separately through the phone system. Budget for usage on top of the plan price.
⚠️ Pricing conflict: Some sources list three GoHighLevel tiers named Basic, Pro, and Agency. Our dados shows two tiers: Starter at $97/month and Unlimited at $297/month. The $97 entry price and $297 upper tier match across both. We use our verified figures throughout this article.
Principais benefícios do GoHighLevel
Here is what makes GoHighLevel worth a look:
- One account, many features: Funnels, forms, SMS, email, and booking sit in the same dashboard. You stop paying for four separate apps.
- Sales automation tools: Trigger follow-ups the moment a lead fills a form. Sequences run across email and SMS together.
- Built-in phone system: Make and receive calls inside the CRM. Call history logs against each contact record.
- White label resale: Agencies rebrand the platform as their own. That creates a new revenue line, not just a cost.
- Forte apoio: TrustRadius scores GoHighLevel support at 8.3 out of 10. Monday CRM sits at 7.9.
- Training resources: A knowledge base, video tutorials, and a Facebook group back up the user community.
O que nossa equipe observou
Our writer signed up for GoHighLevel and spent several days building a live funnel and pipeline. Here is what stood out from that hands-on time:
Prós e contras do GoHighLevel
✅ Prós
- Flat monthly pricing that does not scale with team size
- White label option lets agencies resell the platform
- Built-in phone system for calls, SMS, and call history
- 4.9-star rating on TrustPilot from over 1,600 reviews
- Support rated 8.3 out of 10 on TrustRadius
❌ Contras
- Steeper learning curve than Monday CRM
- Sem plano gratuito, apenas um período de teste gratuito de 14 dias.
- Project management features are thin next to Monday CRM
- SMS and call usage costs sit outside the plan price
O que é o Monday CRM?
Monday CRM is the sales product built on the monday.com work platform.
It started as project management and grew into customer relationship management.
Deals, contacts, and tasks all live on the same colorful boards.
Teams praise the visual and intuitive interface above everything else.
It fits mid-to-large sales teams running complex multi-stage sales cycles.
🥈 Runner Up: Monday CRM
Sales pipelines and project boards in one workspace. Starts cheap and scales per seat. Best when your team already thinks in boards.
Preços do CRM às segundas-feiras
Monday CRM charges per seat. The entry price looks small until you count heads.
| Plano | Preço | Ideal para |
|---|---|---|
| Básico | US$ 9 por usuário por mês | Small teams tracking contacts and basic pipelines |
| Padrão | US$ 12 por usuário por mês | Teams that need automations and deeper integrations |
| Pró | US$ 19 por usuário por mês | Sales teams needing forecasting and advanced features |
Preços verificados em julho de 2026.
Teste grátis: Yes. A free plan also covers up to two users with basic functionality.
Garantia de reembolso: Refunds follow the standard subscription terms. Test on the free tier first.
📌 Observação: Seats are billed in blocks. A five-person team on Standard costs $60/month, still under GoHighLevel’s Starter plan.
⚠️ Pricing conflict: Some sources list a fourth Enterprise tier with custom pricing. Our verified data covers three published tiers: Basic, Standard, and Pro. Enterprise quotes are handled by sales, so no public figure exists.
Principais benefícios do Monday CRM
Here is where Monday CRM earns its keep:
Those benefits break down into six practical wins.
- Visual boards: Color-coded rows show deal stage at a glance. New reps read a pipeline without training.
- Fluxos de trabalho personalizáveis: You can create custom workflows for any process. Columns, statuses, and rules all bend to your team.
- Task management built in: Deals and delivery work sit side by side. Nothing gets lost between sales and fulfillment.
- Integrations that matter: Slack, Jira, and Dropbox connect natively. Google Workspace and Microsoft Teams also plug in.
- Reporting and analytics features: Dashboards visualize key metrics across boards. You can track project progress and revenue in one view.
- Cheap entry point: Two users pay nothing on the free plan. Paid seats start at $9 per month.
O que nossa equipe observou
Note: We have not had extended hands-on time inside Monday CRM yet. The observations above come from published documentation, pricing pages, and G2 reviews rather than our own account.
Segunda-feira: Prós e contras do CRM
✅ Prós
- Free plan covers teams of up to two users
- Visual boards make project tracking easy to read
- Customizable workflows adapt to almost any process
- Native links to Slack, Jira, and Dropbox
- Kanban, Gantt, and dashboards in one workspace
❌ Contras
- Per-seat pricing climbs fast as headcount grows
- 3.2-star TrustPilot rating from over 3,000 reviews
- Support rated 7.9 out of 10 on TrustRadius
- Marketing automation stays basic next to GoHighLevel
Comparação de recursos
Both tools call themselves CRM platforms, but they were built for different jobs. We compare eleven areas below, from lead capture through to price.
| Recurso | GoHighLevel | CRM de segunda-feira |
|---|---|---|
| Preço inicial | Taxa fixa de $97 por mês | US$ 9 por usuário por mês |
| Plano Gratuito | ❌ | ✅ (2 usuários) |
| Lead Capture Forms | ✅ | ✅ |
| Marketing por e-mail e SMS | ✅ | ❌ |
| Built-in Phone System | ✅ | ❌ |
| Visualizações Kanban e Gantt | ❌ | ✅ |
| Gerenciamento de projetos | ❌ | ✅ |
| White Label Resale | ✅ | ❌ |
| Support Rating (TrustRadius) | 8.3/10 | 7.9/10 |
| Ideal para | Agências e profissionais de marketing | Sales and delivery teams |
1. Lead Capture and Customer Management
GoHighLevel: You build landing pages, forms, and surveys inside the same account that stores the contact. Lead capture and customer management never split across two tools.
CRM de segunda-feira: Contact records live as board rows with custom columns. Web forms feed those boards, though you often build the page itself somewhere else.
2. Sales Pipeline and Deal Tracking
GoHighLevel: Opportunities move through stages you define, with automation firing at each step. Sales tools sit next to the marketing campaigns that created the lead.
CRM de segunda-feira: Pipeline management is the strongest part of the product. Multi-stage cycles, weighted forecasts, and owner assignments read clearly on a board.
3. Automação de Marketing
GoHighLevel: Email, SMS, and social campaigns run from one construtor. This is advanced automation aimed squarely at marketing processes, not just internal tasks.
CRM de segunda-feira: Marketing automation here is basic. You get email sync and reminders, but outbound campaigns usually need a separate platform.
⚠️ Aviso: If you plan to send bulk email or SMS, Monday CRM alone will not cover it. Factor the cost of a second marketing tool into your budget.
4. Automated Workflows and Repetitive Tasks
GoHighLevel: Booking, reminders, and follow-ups automate end to end. Automated workflows can send a texto, book a call, and update the deal without a human touch.
CRM de segunda-feira: Recipe-style rules automate repetitive tasks across boards. It is easy to automate workflows for status changes, handoffs, and due dates.
5. Capacidades de Gestão de Projetos
GoHighLevel: Project management capabilities are limited to basic task lists tied to contacts. The platform focuses on campaigns rather than delivery work.
CRM de segunda-feira: This is home turf. Full task management, dependencies, and workload views let you track tasks alongside deals.
6. Reporting and Analytics Features
GoHighLevel: Custom dashboards track campaign spend, call volume, and conversion by source. The analytics features answer marketing questions first.
CRM de segunda-feira: Dashboard widgets pull from any board to build detailed reports. Forecasting and workload charts are stronger than GoHighLevel’s equivalents.
7. Task Boards and Project Tracking
GoHighLevel: There are no true task boards. You track progress through pipeline stages and contact notes instead.
CRM de segunda-feira: Kanban boards give drag-and-drop project tracking for every stage. Cards carry owners, files, and comments in one place.
Timeline work gets its own view too.
8. Communication and Collaboration Tools
GoHighLevel: Communication tools point outward at customers. Calls, SMS, and email threads log against each record for full communication tracking.
CRM de segunda-feira: Collaboration tools point inward at your team. Comment threads, mentions, and shared files support team collaboration on every item.
💡 Dica profissional: Some teams run both. Marketing leads sync from GoHighLevel into Monday project boards so delivery starts the moment a deal closes.
9. Integrações
GoHighLevel: Native connections reach HubSpot, Salesforce, and Pipedrive so you can manage customer relationships across stacks. The list is shorter but sales-focused.
CRM de segunda-feira: The Integrations Center links Slack, Jira, Dropbox, Google Workspace, and Microsoft Teams. Even basic integrations here help enhance productivity across departments.
Monday has also opened a connector for Assistentes de IA.
10. White Label and Membership Areas
GoHighLevel: Agencies rebrand the whole platform and resell it under their own domain. That turns a software bill into a revenue line.
You can also host paid content for clients inside the same account.
CRM de segunda-feira: No white label option exists. You can share guest boards with clients, but the branding stays Monday’s.
11. Preços e Custos
Here are both price lists side by side.
| Nível | GoHighLevel | CRM de segunda-feira |
|---|---|---|
| Livre | ❌ | Up to 2 users |
| Entrada | Starter: $97/month | Basic: $9/user/month |
| Meio | ❌ | Standard: $12/user/month |
| Principal | Unlimited: $297/month | Pro: $19/user/month |
| Modelo de faturamento | Flat per account | Per seat |
GoHighLevel: The $97 entry price buys unlimited users on one account. Add ten staff and the bill does not move, which is why agencies favor it.
CRM de segunda-feira: A three-person team on Basic pays $27 monthly. The same team on Pro pays $57, still far below GoHighLevel’s floor.
💡 Break-even: Monday CRM Pro costs less than GoHighLevel Starter until you pass five seats. Past that, the flat plan wins on cost.
Diferentes cenários
| Se você precisar | Escolher | Por que |
|---|---|---|
| Under five seats | CRM de segunda-feira | Cheaper per-seat entry |
| Campanhas de e-mail e SMS | GoHighLevel | Automação de marketing integrada |
| Delivery work after the sale | CRM de segunda-feira | Real project management |
| To resell software to clients | GoHighLevel | White label included |
| Unlimited users on one bill | GoHighLevel | Flat account pricing |
| Configuração mais rápida | CRM de segunda-feira | Curva de aprendizado mais suave |
💰 Seu orçamento
Under five people, Monday CRM costs less every month. Past that, GoHighLevel’s flat $97 plan stops the bill from growing.
🔌 Seu conjunto de tecnologias
Already living in Slack, Jira, and Google Workspace? Monday CRM slots in with fewer moving parts than GoHighLevel does.
📈 Your Sales Processes
Long multi-stage sales processes with several owners suit Monday CRM. High-volume inbound leads that need instant follow-up suit GoHighLevel.
🎓 Seu nível de experiência
GoHighLevel has a steeper learning curve because it does more. Monday CRM’s visually appealing interface gets a new rep productive on day one.
🆓 Testes e demonstrações grátis
Monday CRM lets two users stay free indefinitely, so testing costs nothing. GoHighLevel gives 14 days, which is enough to build one full campaign.
🛟 Opções de suporte
TrustRadius scores GoHighLevel support at 8.3 against Monday’s 7.9. Both run knowledge bases, webinars, and an active user community.
Guia de Troca
Already on one of these? Here is what changes if you move.
🔄 Está pensando em migrar do GoHighLevel para o Monday CRM?
✅ O que você vai ganhar:
- Real project tracking with Kanban and Gantt views
- A cheaper bill for teams under five people
- Deeper links to Slack, Jira, and Dropbox
❌ O que você perderá:
- The built-in phone system and SMS campaigns
- Funnel and landing page builders
- White label resale rights
📋 Como mudar:
- Export contacts and opportunities from GoHighLevel as CSV
- Create a Monday CRM board and map your pipeline stages
- Import the CSV, then rebuild automations as board recipes
🔄 Está pensando em migrar do Monday CRM para o GoHighLevel?
✅ O que você vai ganhar:
- Email, SMS, and calls inside the CRM itself
- Funnels, forms, and booking pages you build yourself
- Flat pricing no matter how many staff log in
❌ O que você perderá:
- Gantt charts, workload views, and dependencies
- The free tier for two users
- Board-level comment threads for team collaboration
📋 Como mudar:
- Export your Monday boards to CSV, one board per pipeline
- Start the 14-day GoHighLevel trial and set up sub-accounts
- Import contacts, then connect a phone number and email domain
O que nossa avaliação não abordou
This comparison focused on small businesses, agencies, and sales teams under fifty people. We did not evaluate enterprise contracts, custom API builds, or single sign-on rollouts. Monday’s Enterprise tier is quoted privately, so no public price could be checked. Our figures reflect July 2026 pricing pages, and both vendors change plans often. If you run a regulated negócios with strict data residency rules, your shortlist may look different.
Veredicto final
| Categoria | Ganhador |
|---|---|
| 💰 Preços | CRM de segunda-feira |
| 🚀 Automação de Marketing | GoHighLevel |
| 📞 Ferramentas de comunicação | GoHighLevel |
| 📊 Relatórios e análises | CRM de segunda-feira |
| 🗂️ Gestão de Projetos | CRM de segunda-feira |
| 👶 Facilidade de uso | CRM de segunda-feira |
| 🔌 Integrações | CRM de segunda-feira |
| 🏷️ White Label & Resale | GoHighLevel |
| 🛟 Suporte à Qualidade | GoHighLevel |
| 🏆 Vencedor Geral | GoHighLevel |
🏆 VENCEDOR: GOHIGHLEVEL
GoHighLevel wins 4 of 9 categories, but wins the ones that decide revenue.
Ideal para: Marketing agencies, lead-heavy service businesses, teams that want one bill for many features
These two products are not really the same category. The key features split cleanly along one line: who generates the lead versus who delivers the work.
GoHighLevel owns the front half. Its automation capabilities cover funnels, SMS, email, and booking, and the flat price holds steady as you hire.
Monday CRM primarily focuses on the back half. Boards, dashboards, and dependencies make it the better home for work that happens after a deal closes.
Monday CRM is the smarter buy for a small team that mainly needs pipeline visibility. It is cheaper, faster to learn, and easier on the eye.
If your growth depends on generating and chasing leads, GoHighLevel is the stronger pick.
Mais do GoHighLevel em comparação
Here is how GoHighLevel measures up against its closest rivals:
GoHighLevel vence em: flat pricing regardless of contact count, white label resale, native calling and SMS
A HubSpot vence em: reporting depth, app marketplace size, free CRM tier for unlimited users
GoHighLevel vs ActiveCampaign
GoHighLevel vence em: bundled phone system, funnel builder, agency sub-accounts
ActiveCampaign vence em: email deliverability tooling, segmentation depth, lower entry price for solo senders
GoHighLevel vs ClickFunnels
GoHighLevel vence em: full CRM records, two-way SMS, unlimited funnels on the Unlimited plan
O ClickFunnels se destaca em: page template library, checkout and upsell flows, simpler first-time setup
GoHighLevel vs Keap
GoHighLevel vence em: agency white labeling, price at scale, membership area hosting
Keap vence com base em: invoicing and payments, guided onboarding, cleaner contact hygiene tools
Mais comparações de CRM de segunda-feira
Monday CRM faces a different set of rivals:
CRM de segunda-feira vs. ClickUp
Vitórias do CRM na segunda-feira em: cleaner board design, faster onboarding, sharper sales dashboards
ClickUp vence em: docs and wikis, more generous free tier, deeper nesting for large projects
Segunda-feira CRM vs Pipedrive
Vitórias do CRM na segunda-feira em: project work after the sale, board flexibility, cross-team visibility
Pipedrive vence em: sales-only focus, activity reminders, email tracking out of the box
Vitórias do CRM na segunda-feira em: interface clarity, board views, speed of setup
O Zoho CRM se destaca em: lower per-seat cost, built-in telephony, breadth of connected business apps
Perguntas frequentes
O GoHighLevel é um software CRM?
Yes. It stores contacts, tracks deal stages, and logs every call and message. It also adds funnels, SMS, and email that most CRM platforms leave out.
O Monday.com pode ser usado como um CRM?
Yes. Monday CRM is a dedicated sales product built on the same boards. You get contact records, deal stages, and email sync inside your existing workspace.
O Monday CRM é gratuito?
There is a free plan for up to two users with basic functionality. Paid tiers begin at $9 per user monthly, rising to $19 on Pro.
What is better, Monday or HubSpot?
HubSpot suits marketing-heavy teams that need deep email tooling. Monday fits teams wanting sales tracking and delivery work in one place. Budget and existing tools decide it.
O Monday.com é uma boa ferramenta de CRM?
It works well for sales teams that already plan visually. Pipeline views and dashboards are strong. Outbound marketing is thinner than dedicated platforms offer.
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