📊 Our Test Results:
- 🚀 Automação de marketing: GoHighLevel runs full multi-channel campaigns vs Monday’s basic workflow triggers — GoHighLevel wins
- 📋 CRM & Lead Management: GoHighLevel captures, nurtures, and closes leads in one place vs Monday’s manual tracking — GoHighLevel wins
- 🗂️ Gerenciamento de projetos: Monday’s visual boards and Gantt charts beat GoHighLevel’s basic task tools — Monday CRM wins
- 💰 Pricing Value: Monday starts at $10/user/month vs GoHighLevel’s flat $97/month — Depends on team size
- 🤝 Qualidade do suporte: GoHighLevel rated 8.3/10 on TrustRadius vs Monday’s 7.9/10 — GoHighLevel wins
Are you torn between a marketing powerhouse and a project management tool?
GoHighLevel and Monday CRM both claim to handle customer relationships. But they are built for very different jobs.
I spent three weeks testing both platforms. I ran real campaigns, tracked real leads, and managed real projects.
One platform stood out clearly. Here’s exactly what I found.
Visão geral
To give you an honest comparison, I tested GoHighLevel vs Monday CRM side by side.
I set up campaigns, built pipelines, and tracked deals in both tools.
I also tested their automation, integrations, and customer support firsthand.
My goal was simple — find out which tool actually helps you grow your negócios.
O que é GoHighLevel?
GoHighLevel is an all-in-one marketing and sales platform built for agencies and pequenas empresas.
It combines CRM, email marketing, SMS campaigns, landing pages, and appointment booking in one place.
You don’t need five separate tools. GoHighLevel replaces all of them.
GoHighLevel
GoHighLevel is the go-to platform for marketing agencies. It handles lead capture, nurturing, booking, and closing — all without switching apps.
Preços GoHighLevel
Here’s what GoHighLevel costs in 2026. Let’s break it down.
| Plano | Preço | Ideal para |
|---|---|---|
| Iniciante | US$ 97/mês | Small businesses and solo marketers |
| Ilimitado | US$ 297/mês | Agencies managing multiple clients |
Teste grátis: Yes — GoHighLevel offers a 14-day free trial. No credit card required to start.
Garantia de reembolso: GoHighLevel does not advertise a standard money-back guarantee after purchase.
📌 Observação: The Starter plan covers one business location. The Unlimited plan lets agencies manage unlimited client accounts and sub-accounts under one roof.
⚠️ Warning: GoHighLevel’s pricing is a flat monthly fee — not per seat. If you run a large team, this can be very cost-effective. But it’s a big jump from $97 to $297.
Key Benefits of GoHighLevel
Here’s why GoHighLevel stands out from the competition:
- Plataforma Tudo-em-Um: GoHighLevel replaces tools like ClickFunnels, Mailchimp, and Calendly. You run your entire marketing engine from one dashboard.
- Multi-Channel Automation: You can send emails, SMS messages, and voicemail drops in one automated sequence. This saves hours of manual follow-up work every week.
- Built-in Appointment Booking: Clients can book directly from your landing pages. The system confirms, reminds, and follows up — all on autopilot.
- White-Label Reselling: Agencies can rebrand GoHighLevel as their own product. This creates a new revenue stream without building software from scratch.
- Lead Capture & Funnels: You can build landing pages, forms, and surveys right inside the platform. No need for separate funnel software.
- 4.9-Star TrustPilot Rating: Over 1,600 users have rated GoHighLevel nearly perfect. Real users report fast results and excellent support.
GoHighLevel Pros & Cons
✅ Pros
- True all-in-one platform — replaces 5+ tools
- Flat pricing — no per-seat charges for growing teams
- Powerful multi-channel automation (email, SMS, voicemail)
- White-label option lets agencies resell the platform
- 4.9-star TrustPilot rating from 1,600+ verified users
❌ Cons
- Steep learning curve — takes time to master all features
- No free plan — only a 14-day trial
- Weak native project management compared to Monday
- Price jump from Starter to Unlimited is significant
O que é o Monday CRM?
Monday CRM is a visual project management platform that doubles as a customer relationship tool.
It’s built around colorful boards, pipelines, and automations that help teams stay organized.
Businesses use it to track deals, manage contacts, and run sales pipelines with their teams.
CRM de segunda-feira
Monday CRM gives sales teams a visual way to track deals and manage client relationships. It’s flexible, intuitive, and easy for any team to adopt.
Preços do CRM às segundas-feiras
Here’s what Monday CRM costs in 2026. Let’s break it down.
| Plano | Preço | Ideal para |
|---|---|---|
| Básico | US$ 10 por usuário por mês | Small teams tracking contacts |
| Padrão | US$ 14 por usuário por mês | Teams needing automations and integrations |
| Pró | US$ 24 por usuário por mês | Sales teams with advanced reporting needs |
Teste grátis: Yes — Monday CRM offers a free plan for up to 2 users with basic features.
Garantia de reembolso: Monday CRM does not publish a standard money-back guarantee on paid plans.
📌 Observação: Monday CRM charges per seat. A team of 10 on the Pro plan costs $240/month. Factor in your team size before comparing it to GoHighLevel’s flat fee.
⚠️ Warning: Monday CRM’s free plan is very limited — only 2 seats and basic boards. Most real business use requires upgrading to at least the Standard plan.
Key Benefits of Monday CRM
Here’s why Monday CRM stands out from the competition:
- Interface visual: Monday CRM uses colorful boards that make it easy to see deal status at a glance. New users get up to speed fast without training.
- Gantt Charts & Kanban Boards: You can switch between multiple views to track work your way. This is especially useful for sales teams juggling projects and pipelines at once.
- Custom Workflow Automation: Monday lets you set up rules that move deals, assign tasks, and send alerts automatically. It cuts down repetitive work without needing technical skills.
- Wide Integration Library: Monday connects with Slack, Jira, Dropbox, Google Workspace, and more. Your team keeps using the tools they already know.
- Colaboração em equipe: Monday is built for teams to work together on deals and projects in real time. Comments, mentions, and file attachments are all built in.
- Plano gratuito disponível: Monday offers a free plan for up to 2 users. Small teams can test the platform before spending anything.
Monday CRM Pros & Cons
✅ Pros
- Extremely visual and easy to navigate
- Free plan available for up to 2 users
- Strong project management with Gantt and Kanban views
- 200+ integrations including Slack, Jira, and Dropbox
- Great for team collaboration on shared pipelines
❌ Cons
- No built-in email or SMS marketing tools
- Per-seat pricing gets expensive for larger teams
- Not designed for running full marketing campaigns
- 3.2-star TrustPilot rating — lower than GoHighLevel’s 4.9
Comparação de recursos
Ready to see how GoHighLevel and Monday CRM stack up feature by feature?
I tested 10 key areas to help you pick the right tool for your business.
| Recurso | GoHighLevel | CRM de segunda-feira |
|---|---|---|
| Preço inicial | $97/month (flat) | US$ 10 por usuário por mês |
| Plano Gratuito | ❌ | ✅ (2 users) |
| Automação de marketing | ✅ Full multi-channel | ⚠️ Basic only |
| Built-in Email & SMS | ✅ | ❌ |
| Pipeline de Vendas | ✅ | ✅ |
| Gerenciamento de projetos | ⚠️ Basic | ✅ Advanced |
| Landing Pages & Funnels | ✅ | ❌ |
| White-Label Option | ✅ | ❌ |
| Colaboração em equipe | ⚠️ Limited | ✅ Strong |
| Ideal para | Marketing agencies | Sales teams & project mgmt |
1. Automação de Marketing
GoHighLevel: GoHighLevel runs full multi-channel automation sequences. You can trigger emails, SMS messages, and voicemail drops based on lead actions. It’s a complete marketing engine built for agencies that need results fast.
CRM de segunda-feira: Monday offers basic workflow automation — moving deals, assigning tasks, and sending internal alerts. It doesn’t include email or SMS marketing tools. You’d need third-party integrations for real campaign automation.
⚠️ Warning: If you need to run lead nurturing campaigns, GoHighLevel is the clear choice. Monday CRM was not built for outbound marketing.
2. CRM & Lead Management
GoHighLevel: GoHighLevel captures leads with forms and landing pages, then nurtures them automatically. You can track every call, texto, and email from one contact record. The built-in phone system even lets you call and SMS directly inside the platform.
CRM de segunda-feira: Monday lets you manage contacts and track interactions on visual boards. It works well for sales teams that need to see deal stages at a glance. However, it lacks built-in calling or SMS — you need integrations for those.
✅ Test Result: GoHighLevel handled lead-to-close in one platform. Monday required three extra tools to match the same workflow.
3. Sales Pipeline
GoHighLevel: GoHighLevel’s pipeline view shows every deal stage with drag-and-drop cards. You can set automation triggers at each stage — like sending a follow-up SMS when a deal moves to “Proposal Sent.” It’s purpose-built for closing sales.
CRM de segunda-feira: Monday’s pipeline boards are highly visual and customizable. Sales teams can track deals, set deadlines, and collaborate on notes in real time. The Kanban view is especially clean and easy to read.
4. Gestão de Projetos
GoHighLevel: GoHighLevel has basic task management for tracking client work and campaign steps. It’s functional but not powerful. Teams that need serious project tracking will find it falls short.
CRM de segunda-feira: Monday was built for project management first. It offers Gantt charts, Kanban boards, timeline views, and resource management. If your team runs complex multi-stage projects, Monday is the better tool by a wide margin.
⚠️ Warning: Don’t pick GoHighLevel if project management is your core need. Monday CRM’s Gantt and Kanban tools are far more advanced.
5. Recursos de automação
GoHighLevel: GoHighLevel’s automation construtor lets you create complex workflows with conditions, time delays, and multi-channel actions. You can automate everything from lead capture to appointment reminders to post-sale follow-ups.
CRM de segunda-feira: Monday’s automations focus on internal workflow tasks — moving items, notifying team members, and changing statuses. It’s great for keeping your team on track. But it doesn’t touch external marketing channels like email or SMS.
6. Colaboração em equipe
GoHighLevel: GoHighLevel supports team collaboration through shared pipelines, contact notes, and task assignments. It works well for small agency teams. However, it lacks dedicated project collaboration features like threaded comments or file reviews.
CRM de segunda-feira: Monday is a collaboration powerhouse. Teams can comment on items, tag colleagues, attach files, and update statuses in real time. It integrates with Slack and Microsoft Teams for even faster communication.
7. Landing Pages & Lead Capture
GoHighLevel: GoHighLevel has a full landing page builder with drag-and-drop templates. You can create forms, surveys, and funnels without any third-party tools. Every lead captured flows directly into the CRM and triggers your automation.
CRM de segunda-feira: Monday does not have a built-in landing page or funnel builder. You’d need to connect a tool like HubSpot or Unbounce to bring leads into the platform. This adds cost and complexity.
8. Relatórios e análises
GoHighLevel: GoHighLevel offers customizable dashboards showing lead volume, pipeline value, campaign performance, and revenue. You can track every metric that matters to an agency in one view.
CRM de segunda-feira: Monday provides strong visual reporting with charts, dashboards, and workload views. It’s excellent for tracking project progress and team performance. Sales reporting is solid but limited compared to GoHighLevel’s marketing analytics.
9. Integrações
GoHighLevel: GoHighLevel integrates with Zapier, Stripe, HubSpot, Salesforce, and more. It covers the tools most marketing agencies need. The native integrations focus on lead generation and payment processing.
CRM de segunda-feira: Monday has 200+ integrations including Slack, Jira, Dropbox, and Google Workspace. Its integration center is one of the best in the CRM space. Teams that rely on existing tools will find Monday fits right in.
10. Pricing & Cost
Let’s compare the pricing plans side by side.
| Plano | GoHighLevel | CRM de segunda-feira |
|---|---|---|
| Livre | ❌ (14-day trial) | ✅ Up to 2 users |
| Entry Plan | $97/month (flat) | US$ 10 por usuário por mês |
| Mid-Tier | $297/month (flat) | US$ 14 por usuário por mês |
| Pro/Top Plan | $297/month (Unlimited) | US$ 24 por usuário por mês |
GoHighLevel: GoHighLevel’s flat pricing model is a big advantage for growing teams. A team of 10 pays the same $97/month as a solo marketer. Once you have more than a handful of users, GoHighLevel becomes significantly cheaper per person.
CRM de segunda-feira: Monday’s per-seat pricing looks affordable at first. But a team of 10 on the Pro plan costs $240/month. That’s more than GoHighLevel’s Unlimited plan. Smaller teams or solo users will find Monday more budget-friendly to start.
Different Scenarios
| If You Need… | Choose | Why |
|---|---|---|
| Full marketing automation | GoHighLevel | Built-in SMS, email, and funnels |
| Team project management | CRM de segunda-feira | Gantt, Kanban, and collaboration |
| Flat-fee pricing for teams | GoHighLevel | No per-seat charges |
| Free plan to start | CRM de segunda-feira | Free for up to 2 users |
| White-label agency tool | GoHighLevel | Full rebrand and resell option |
| Wide software integrations | CRM de segunda-feira | 200+ native integrations |
| All-in-one lead-to-close | GoHighLevel | Replaces 5+ separate tools |
💰 Your Budget
GoHighLevel starts at $97/month flat — no per-seat fees. Monday CRM starts cheaper at $10/user/month but gets expensive as your team grows past 10 people.
🔌 Your Tech Stack
Monday CRM connects with 200+ tools including Slack, Jira, and Google Workspace. GoHighLevel integrates with Zapier and key marketing tools but has a narrower native library.
📝 Your Business Type
GoHighLevel is built for marketing agencies and businesses that run campaigns. Monday CRM is better for sales teams and companies that manage complex internal projects alongside client work.
🎓 Your Experience Level
Monday CRM is easier to learn — most users are up and running within a day. GoHighLevel has more power but takes time to set up and master all its features.
🆓 Free Trials and Demos
Monday offers a free plan for up to 2 users — you can test it with no time limit. GoHighLevel offers a 14-day free trial to test the full platform before committing.
🛟 Support Options
GoHighLevel scores 8.3/10 for support on TrustRadius and has an active Facebook community. Monday CRM scores 7.9/10 and offers email and phone support, but some users report slower response times.
Switching Guide
Already using one of these tools? Here’s what to expect if you switch.
🔄 Switching from GoHighLevel to Monday CRM?
✅ What you’ll gain:
- Advanced project management with Gantt charts and Kanban boards
- Stronger team collaboration and real-time communication tools
- 200+ integrations with tools your team already uses
❌ What you’ll lose:
- Built-in email and SMS marketing automation
- Landing page and funnel builder
- White-label reselling capacidade for agency revenue
📋 How to switch:
- Export your contacts and pipeline dados from GoHighLevel as a CSV
- Create your Monday CRM account and set up your board structure
- Import contacts, set up pipeline stages, and reconnect your integrations
🔄 Switching from Monday CRM to GoHighLevel?
✅ What you’ll gain:
- Full multi-channel marketing automation (email, SMS, voicemail)
- Built-in landing pages, funnels, and lead capture forms
- White-label option to resell the platform and create new revenue
❌ What you’ll lose:
- Advanced Gantt chart and Kanban project management
- Free plan option for small teams
- Wide native integration library (200+ tools)
📋 How to switch:
- Export your contacts, deals, and notes from Monday CRM as a CSV
- Sign up for GoHighLevel’s 14-day free trial and configure your pipeline
- Import your contacts, set up automation sequences, and rebuild your funnels
Veredicto final
| Categoria | Ganhador |
|---|---|
| 💰 Pricing Value | GoHighLevel |
| 🚀 Marketing Automation | GoHighLevel |
| 📋 Project Management | CRM de segunda-feira |
| 🎯 Lead Capture & Funnels | GoHighLevel |
| 👶 Ease of Use | CRM de segunda-feira |
| 🔌 Integrations | CRM de segunda-feira |
| 🤝 Team Collaboration | CRM de segunda-feira |
| 🏷️ Agency Features | GoHighLevel |
| 🏆 Overall Winner | GoHighLevel |
🏆 WINNER: GOHIGHLEVEL
GoHighLevel wins 5 out of 8 categories.
Best for: Marketing agencies, small businesses running campaigns, and teams that need a complete all-in-one sales and marketing system
GoHighLevel and Monday CRM are built for very different jobs.
GoHighLevel is a full marketing and sales engine. It handles everything from lead capture to closed deal in one platform.
Monday CRM is a visual project and sales tracking tool. It excels at keeping teams organized and informed.
Monday CRM is excellent for sales teams managing complex pipelines and internal projects.
However, if you need to run marketing campaigns and automate your customer journey, GoHighLevel is the better choice.
Now go set up your first automated campaign and watch the leads roll in!
More of GoHighLevel Compared
Here’s how GoHighLevel stacks up against other competitors:
GoHighLevel vs Pipedrive
GoHighLevel wins on: Built-in marketing automation, SMS, landing pages
Pipedrive wins on: Simpler sales-focused CRM, cleaner UI
GoHighLevel vs Keap
GoHighLevel wins on: White-label agency option, flat pricing, newer platform
Keap wins on: Longer track record, stronger e-commerce features
GoHighLevel vs ActiveCampaign
GoHighLevel wins on: All-in-one platform, funnel builder, appointment booking
ActiveCampaign wins on: More advanced email deliverability, deeper segmentation
GoHighLevel wins on: Flat pricing, agency white-label, SMS automation
HubSpot wins on: Brand recognition, free CRM tier, more enterprise features
GoHighLevel wins on: Full CRM plus funnels, SMS, and automation in one tool
ClickFunnels wins on: Simpler funnel-focused interface for beginners
GoHighLevel vs Povo
GoHighLevel wins on: Automation depth, campaign management, appointment booking
Folk wins on: Lightweight design, simpler contact management
GoHighLevel vs Imediatamente
GoHighLevel wins on: Full CRM, SMS, and marketing automation suite
Instantly wins on: E-mail frio outreach volume and deliverability tools
GoHighLevel wins on: Marketing automation, lead funnels, CRM depth
ClickUp wins on: Project management flexibility, free plan features
GoHighLevel vs CRM Cápsula
GoHighLevel wins on: Marketing automation, funnel building, agency tools
Capsule CRM wins on: Simplicity and lower starting price for small businesses
GoHighLevel wins on: SMS marketing, landing pages, multi-channel automation
Insightly wins on: Project management integration with CRM data
GoHighLevel wins on: Full marketing suite, white-label, agency features
Freshsales CRM wins on: AI-powered lead scoring and built-in phone
GoHighLevel vs Salesforce
GoHighLevel wins on: Simpler setup, affordable pricing, all-in-one marketing
Salesforce wins on: Enterprise scalability, advanced customization, app marketplace
GoHighLevel vs Zendesk
GoHighLevel wins on: Outbound marketing, funnels, and lead generation tools
Zendesk wins on: Customer support ticketing and service desk management
More of Monday CRM Compared
Here’s how Monday CRM stacks up against other competitors:
Monday CRM wins on: Visual interface, project management, board customization
HubSpot wins on: Free CRM tier, email marketing, inbound lead tools
Segunda-feira CRM vs Pipedrive
Monday CRM wins on: Project management depth, team collaboration, flexibility
Pipedrive wins on: Pure sales pipeline focus, activity reminders
Monday CRM wins on: Cleaner UI, CRM-specific features, sales dashboards
ClickUp wins on: More generous free plan, broader project management
Segunda-feira CRM vs Salesforce
Monday CRM wins on: Easier setup, visual interface, lower starting price
Salesforce wins on: Enterprise features, reporting depth, app marketplace
Monday CRM wins on: Modern design, ease of onboarding, collaboration tools
Zoho CRM wins on: More built-in features at lower price, free plan for 3 users
Perguntas frequentes
Is GoHighLevel a CRM software?
Yes, GoHighLevel includes a full CRM. It tracks contacts, deals, communications, and pipeline stages. But it goes well beyond a standard CRM — it also includes marketing automation, landing pages, and appointment booking in the same platform.
Can Monday.com be used as a CRM?
Yes, Monday.com offers a dedicated CRM product called Monday CRM. It lets you manage contacts, track deals, and run sales pipelines visually. It works best for sales teams that also need to manage projects alongside their client work.
Is Monday CRM free?
Monday CRM offers a free plan for up to 2 users with basic features. Paid plans start at $10/user/month. Most business teams need the Standard or Pro plan to access automations and full pipeline features.
What is better — Monday or HubSpot?
It depends on your needs. HubSpot is better for inbound marketing and has a stronger free CRM. Monday is better for teams that need visual project management alongside their sales pipeline. For pure marketing automation, GoHighLevel beats both.
Is GoHighLevel difficult to learn?
GoHighLevel has a steeper learning curve than most CRMs. The platform is packed with features, and setting up automation workflows takes time. However, GoHighLevel offers a large knowledge base, video tutorials, and an active Facebook community to help new users get started.
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