GoHighLevel is an all-in-one marketing platform built for agencies and consultants.
It combines CRM, email marketing, SMS marketing, funnel building, and reputation management into one tool.
Agencies use it to manage multiple clients from a single dashboard. It also lets you white-label the entire platform.
GoHighLevel
GoHighLevel is the go-to platform for digital marketing agencies. It handles CRM, email, SMS, funnels, and client management in one place. Agencies love it for the white-labeling and unlimited accounts.
Teste grátis: Yes — 14-day free trial available. No credit card required to start.
Garantia de reembolso: GoHighLevel does not offer a formal refund policy. Cancel before your trial ends to avoid charges.
📌 Observação: Both plans include unlimited contacts and users. The Unlimited plan adds white-labeling, a branded desktop app, and unlimited sub-accounts for client management.
⚠️ Warning: GoHighLevel’s Starter plan lacks white-label features. If you plan to resell the platform to clients, you need the Unlimited plan at $297/month.
White-labeling lets agencies resell it as their own product
Unlimited users and sub-accounts on the Unlimited plan
Strong SMS and multi-channel automation workflows
14-day free trial with no credit card required
❌ Cons
Steep learning curve for beginners not familiar with marketing tools
White-label features only available on the $297/month plan
E-commerce and subscription billing tools are less mature than Keap’s
O que é Keap?
Keap is an all-in-one CRM and marketing automation platform for pequenas empresas.
It was formerly known as Infusionsoft. It helps small business owners manage contacts, send email campaigns, and automate their sales processes.
Keap is designed for solo entrepreneurs and small teams that want a clean, easy-to-use system.
Keap
Keap is a powerful CRM and marketing automation tool for small business owners. It handles email marketing, sales pipelines, invoicing, and contact management in one clean interface. Formerly known as Infusionsoft, Keap is trusted by thousands of solo entrepreneurs.
Here’s what Keap costs in 2026. Let’s break it down.
Plano
Preço
Ideal para
Keap
$299/month (Annually Billed)
Small business owners needing full CRM and automation
Teste grátis: Yes — 14-day free trial available to test the full platform.
Garantia de reembolso: Keap does not prominently advertise a money-back guarantee. Contact support before committing for the latest refund terms.
📌 Observação: Keap charges $29 per additional user beyond the included seats. There is also a one-time implementation fee ranging from $1,500 to $3,500 for onboarding support.
⚠️ Warning: Keap’s one-time implementation fee is a significant upfront cost. Budget for $1,500–$3,500 on top of your monthly subscription when calculating your total cost.
Key Benefits of Keap
Here’s why Keap stands out for small businesses:
Clean Interface: Keap has one of the most user-friendly interfaces in this category. Beginners can get up and running in hours, not days.
E-Commerce Tools: Keap includes inventory management, shopping carts, recurring billing, and invoicing. It’s a full sales system for product-based businesses.
Marketing por e-mail eficaz: Send bulk emails, set up sign-up forms, and trigger automated sequences based on customer behavior.
Gestão do funil de vendas: Track every deal through a visual pipeline. Set reminders and move deals forward without losing a single lead.
Dedicated Account Manager: Every Keap account gets a dedicated manager. You always have a single point of contact for support.
Contact Segmentation: Segment your audience based on behavior, tags, and purchase history. Send the right message to the right person every time.
Keap Pros & Cons
✅ Pros
Clean, beginner-friendly interface that’s easy to learn
Strong e-commerce tools including invoicing and recurring billing
Dedicated account manager for personalized support
Excellent contact segmentation for targeted campaigns
❌ Cons
High starting price at $299/month compared to competitors
No white-labeling or multi-client agency management
Less active community than GoHighLevel for training and support
Comparação de recursos
Ready to dive into a detailed comparison of GoHighLevel vs Keap?
We’ll explore 9 key features to help you pick the right platform for your needs.
Recurso
GoHighLevel
Keap
Preço inicial
US$ 97/mês
US$ 299/mês
Teste grátis
✅ 14 days
✅ 14 days
Marca branca
✅
❌
SMS Marketing
✅
✅
Construtor de Funil
✅
❌
E-Commerce Tools
Limitado
✅ Full
Usuários ilimitados
✅
❌ Extra cost
Agency Management
✅
❌
Reputation Management
✅
❌
Ideal para
Marketing agencies
Small business owners
1. Automação de Marketing
GoHighLevel: GoHighLevel’s automation is built for multi-channel campaigns. You can trigger actions based on email opens, SMS replies, form fills, and missed calls. It connects all your marketing channels into one automated workflow.
Keap: Keap’s automation focuses on email and CRM triggers. You can segment contacts and fire automated sequences based on customer interactions. It works well for simple, email-centric campaigns but lacks SMS and multi-channel depth.
⚠️ Warning: GoHighLevel’s automation builder has more options but takes longer to learn. Budget at least a week of setup time before going live with complex workflows.
2. CRM & Contact Management
GoHighLevel: GoHighLevel’s CRM tracks leads, deals, and client activity across all channels. You can assign leads to team members, set up pipelines, and see every touchpoint in a detailed client dashboard.
Keap: Keap’s CRM is one of its strongest features. It offers deep contact segmentation, custom fields, and behavioral tagging. Small business owners love how easy it is to organize and filter their contact database.
3. Funnel & Landing Page Builder
GoHighLevel: GoHighLevel has a full drag-and-drop funnel builder. You can build landing pages, opt-in forms, sales funnels, and entire websites without any coding. It’s a ClickFunnels-level builder inside your CRM.
Keap: Keap includes a basic landing page builder. It’s enough for simple lead capture pages. But it doesn’t match GoHighLevel’s funnel-building depth or multi-step sales flow options.
4. Marketing por e-mail
GoHighLevel: GoHighLevel includes email marketing as part of its multi-channel system. You can build campaigns, track open rates, and trigger sequences. It integrates with tools like Mailchimp for additional power.
Keap: Email marketing is one of Keap’s core strengths. It includes sign-up forms, bulk sending, and automated sequences. Keap is highly regarded for email deliverability and the quality of its campaign tools.
📌 Observação: If email marketing is your primary need, Keap has more mature tools. GoHighLevel wins when you need email as part of a broader multi-channel strategy.
5. SMS Marketing
GoHighLevel: GoHighLevel has two-way SMS built in. You can send automated texts, receive replies, and trigger workflows based on SMS interactions. It integrates with Twilio for reliable message delivery.
Keap: Keap also includes SMS marketing features. You can send texto messages as part of your automation sequences. However, GoHighLevel’s SMS capabilities are more deeply integrated and feature-rich.
6. Gestão do Pipeline de Vendas
GoHighLevel: GoHighLevel’s pipeline is visual and easy to use. You drag deals from stage to stage. You can set up multiple pipelines for different services or client types.
Keap: Keap’s sales pipeline is one of its standout features. It includes detailed sales forecasting and reporting. You can track every deal, set follow-up reminders, and monitor your team’s performance with detailed analytics.
7. White-Label & Agency Features
GoHighLevel: GoHighLevel’s white-label feature is a game-changer for agencies. You can rebrand the entire platform. Sell it to clients as your own software. Create unlimited sub-accounts for each client you manage.
Keap: Keap does not offer white-labeling. It’s built for single businesses, not agencies managing multiple clients. If you need to resell software or manage many accounts, Keap is not the right fit.
⚠️ Warning: This is the biggest difference between the two platforms. If you run a marketing agency, GoHighLevel’s white-label and multi-account features are essential. Keap simply can’t replicate this.
8. E-Commerce & Payment Processing
GoHighLevel: GoHighLevel handles basic payment processing. You can accept payments through funnels and set up simple order forms. But it lacks deep inventory management or subscription billing maturity.
Keap: Keap shines here. It has full e-commerce functionality including shopping carts, inventory management, recurring billing, and invoice management. It’s the stronger pick for product-based businesses.
9. Pricing & Cost
Let’s compare the pricing plans side by side.
Plano
GoHighLevel
Keap
Entry Plan
US$ 97/mês
US$ 299/mês
Top Plan
US$ 297/mês
US$ 299/mês
Usuários incluídos
Ilimitado
Limited (extra $29/user)
Implementation Fee
None
$1,500–$3,500 one-time
Teste grátis
14 days
14 days
GoHighLevel: At $97/month for the Starter plan, GoHighLevel is far more affordable. Even the Unlimited plan at $297/month costs the same as Keap’s single plan but includes unlimited accounts, users, and white-labeling.
Keap: Keap starts at $299/month when billed annually. On top of that, the one-time implementation fee adds $1,500–$3,500. For small businesses with limited budgets, this is a big commitment.
Different Scenarios
If You Need…
Choose
Why
Lowest starting price
GoHighLevel
$97/month vs $299/month
Multi-client agency management
GoHighLevel
Unlimited sub-accounts and white-label
E-commerce and subscriptions
Keap
Full inventory and billing tools
Beginner-friendly interface
Keap
Cleaner, simpler UI
SMS + multi-channel automation
GoHighLevel
Built-in Twilio SMS integration
Small single-business CRM
Keap
Purpose-built for one business
Funnel building
GoHighLevel
Full drag-and-drop funnel system
💰 Your Budget
GoHighLevel starts at $97/month — that’s $202 cheaper per month than Keap. If budget is tight, GoHighLevel gives you far more value for the money.
🔌 Your Tech Stack
GoHighLevel integrates with Zapier, Mailchimp, Twilio, and more. Keap connects with major tools too. Both platforms work well inside most existing marketing stacks.
🏢 Your Business Type
GoHighLevel is built for marketing agencies and consultants managing multiple clients. Keap is built for single small businesses that want a clean, all-in-one tool.
🎓 Your Experience Level
Keap is easier to learn for beginners. GoHighLevel has a steeper learning curve but GoHighLevel’s community and training resources help close that gap fast.
🆓 Free Trials and Demos
Both platforms offer a 14-day free trial. Test GoHighLevel first if you run an agency. Test Keap first if you’re a solo business owner focused on email marketing.
🛟 Support Options
GoHighLevel offers 24/7 customer support for free plus a large active community. Keap provides a dedicated account manager but has a smaller, less active support community.
Switching Guide
Already using one of these tools? Here’s what to expect if you switch.
🔄 Switching from GoHighLevel to Keap?
✅ What you’ll gain:
A cleaner, simpler interface that’s easier to use day-to-day
More mature e-commerce tools including subscriptions and invoicing
A dedicated account manager for personalized onboarding support
❌ What you’ll lose:
White-labeling and the ability to resell the platform to clients
Unlimited users and sub-accounts for managing multiple clients
Built-in funnel builder and reputation management tools
📋 How to switch:
Export your contacts and campaign data from GoHighLevel as CSV files
Start your 14-day Keap trial and import your contacts into the CRM
Rebuild your automation sequences in Keap using the campaign builder
🔄 Switching from Keap to GoHighLevel?
✅ What you’ll gain:
White-label capabilities to rebrand and resell the platform
Unlimited users and sub-accounts for managing multiple clients
Full funnel builder, SMS marketing, and reputation management in one tool
❌ What you’ll lose:
Keap’s mature e-commerce, subscription billing, and inventory tools
Your dedicated Keap account manager for one-on-one support
Keap’s simpler, more beginner-friendly interface
📋 How to switch:
Export all contacts, tags, and campaign data from your Keap account
Start your 14-day GoHighLevel trial and import your contact list
Rebuild your automation workflows using GoHighLevel’s campaign builder
Veredicto final
Categoria
Ganhador
💰 Pricing
GoHighLevel
🤖 Marketing Automation
GoHighLevel
📱 SMS Marketing
GoHighLevel
🏗️ Funnel Builder
GoHighLevel
🏷️ White-Label Features
GoHighLevel
🛒 E-Commerce Tools
Keap
👶 Ease of Use
Keap
📧 Email Marketing
Keap
📊 Sales Forecasting
Keap
🏆 Overall Winner
GoHighLevel
🏆 WINNER: GoHighLevel
GoHighLevel wins 5 out of 9 categories.
Best for: Marketing agencies, digital marketing consultants, SaaS businesses
GoHighLevel and Keap are both strong platforms. But they serve different audiences.
GoHighLevel is the top pick for marketing agencies and consultants. It offers more features at a lower price. The white-labeling alone makes it worth it for agency owners.
Keap is excellent for small business owners who want a clean CRM with great email marketing and e-commerce tools. It’s the better pick for established single businesses.
However, if you need to manage multiple clients and scale your marketing operations, GoHighLevel is the clear choice.
Now go out and grow your business!
More of GoHighLevel Compared
Here’s how GoHighLevel stacks up against other competitors:
Keap wins on: CRM, email marketing, and sales automation
Zendesk wins on: Customer support and help desk features
Perguntas frequentes
What is better than Keap?
GoHighLevel is better than Keap for marketing agencies and consultants. It offers more features at a lower price, including white-labeling, unlimited accounts, and multi-channel automation. For small business owners focused on e-commerce, Keap remains a strong option.
What is a GHL platform?
GHL stands for GoHighLevel. It’s an all-in-one marketing platform designed for agencies, consultants, and digital marketing professionals. It includes CRM, email, SMS, funnel building, reputation management, and client management in one tool.
What did Keap used to be called?
Keap was formerly called Infusionsoft. The company rebranded to Keap in 2019 to reflect a simpler, more approachable focus on small business automation. The Infusionsoft name is now used for the top-tier enterprise plan within Keap’s pricing structure.
What is the difference between Infusionsoft and Keap?
Infusionsoft and Keap are the same company — Keap is the newer brand name. The Infusionsoft product lives on as the most advanced plan in Keap’s lineup. Keap’s standard plans are designed to be simpler and more accessible for small business owners than the original Infusionsoft platform.
Is GoHighLevel better for agencies than Keap?
Yes. GoHighLevel is specifically built for marketing agencies. It includes white-labeling, unlimited sub-accounts, and agency-specific tools that Keap simply doesn’t offer. If you manage multiple clients, GoHighLevel is the clear winner.
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