⚡ Veredito rápido:
- Preços: GoHighLevel starts at $97/month flat vs ClickUp at $7/user/month (Free plan available)
- Ideal para: GoHighLevel for CRM, sales pipelines, and marketing automation. ClickUp for project management, task management, and team collaboration
- Principal diferença: GoHighLevel includes a sales pipeline and email marketing built-in. ClickUp is primarily designed for project management and lacks features essential for effective CRM
- Nossa escolha: GoHighLevel for agencies and businesses focused on customer relationships. Many high-growth agencies use both
Choosing between GoHighLevel vs ClickUp comes down to one question.
Do you need a CRM with marketing tools or a project management platform?
GoHighLevel is built for sales, marketing, and customer relationship management.
ClickUp is built to manage projects, tasks, and team collaboration.
Both are powerful, but they solve different problems for different users.
Esta comparação detalha ambas as plataformas para ajudá-lo a escolher a mais adequada.
Visão geral
Esta comparação abrange preços, funcionalidades e facilidade de uso.
Também analisamos para quem cada ferramenta funciona melhor.
Nosso escritor signed up for GoHighLevel and used it for marketing campaigns.
Our writer also explored ClickUp for task management and project workflows.
Ao final, você saberá qual plataforma se adapta melhor às suas necessidades. negócios precisa.
O que é GoHighLevel?
GoHighLevel is an all-in-one CRM and marketing platform.
Isso ajuda pequenas empresas and agencies easily manage customer relationships.
The platform includes funnels, email marketing, and SMS automation.
You can capture new leads and nurture them into customers from one dashboard.
Most agencies choose GoHighLevel for white-label resale and full automation.
GoHighLevel
An all-in-one CRM, marketing, and sales platform for agencies. Replaces multiple marketing tools with one subscription. Includes white-label options for reselling.
Preços GoHighLevel
Eis o custo do GoHighLevel em 2026. Vamos analisar os detalhes.
| Plano | Preço | Ideal para |
|---|---|---|
| Iniciante | US$ 97/mês | Small businesses and freelancers managing leads |
| Ilimitado | US$ 297/mês | Agencies needing unlimited sub-accounts |
Preços verificados em abril de 2026.
Teste grátis: Yes, 14-day free trial. Credit card required at signup.
Garantia de reembolso: No money-back guarantee. You can cancel during the free trial.
📌 Observação: GoHighLevel pricing is flat-rate per account, not per user. The Unlimited plan lets agencies add unlimited sub-accounts for clients. This makes it cost-effective at scale compared to per-user pricing.
⚠️ Aviso: The starting price of $97/month is steep for solo users or those new to CRM. Email and SMS sending costs are billed separately on top of the subscription.
Principais benefícios do GoHighLevel
Eis o que torna o GoHighLevel uma opção a ser considerada:
- Plataforma CRM completa: Manage contacts, deals, and customer relationships in one place. Replaces several separate marketing tools with a single subscription.
- Automação de marketing: Build email and SMS sequences to nurture leads. Automation handles repetitive tasks like follow ups and appointment reminders.
- Sales Pipeline Tracking: Track leads through every stage of your sales process. Visual pipelines make it easy to monitor deals and forecast revenue.
- Modelo White Label para Agências: GoHighLevel offers extensive white-labeling for agencies to resell the software. You can rebrand the platform under your own company name.
- Funis de vendas e páginas de destino: Build sales funnels and landing pages without a separate tool. Capture new leads directly into your CRM.
- Reserva automatizada: Calendar booking syncs with your CRM and email. Clients can self-book appointments without back-and-forth emails.
- Análise e Relatórios: Track campaign performance and customer dados. Make data driven decisions about where to focus marketing efforts.
O que nossa equipe observou
Our writer signed up for GoHighLevel and spent several days inside the platform. Here’s what stood out from that hands-on time:
Prós e contras do GoHighLevel
✅ Prós
- All-in-one CRM with built-in email marketing and funnels
- White-label option lets agencies resell under their own brand
- Flat-rate pricing instead of per-user fees
- Automation for follow ups, booking, and lead nurturing
❌ Contras
- Steeper learning curve focused on CRM and funnels
- Email and SMS sending costs are billed separately
- Higher starting price than most CRM platforms
O que é ClickUp?
ClickUp is a versatile project management tool focused on team collaboration and workflow customization.
It helps teams plan tasks, track time, and manage complex projects.
The platform includes Kanban boards, calendars, and AI features.
You can co-edit ClickUp Docs in real time with your team.
Most teams choose ClickUp for detailed task management and workflow flexibility.
ClickUp
A flexible project management platform built for teams of every size. Combines tasks, docs, goals, and chat in one workspace. Best for productivity and team collaboration.
Preços ClickUp
Eis o custo do ClickUp em 2026. Vamos analisar os detalhes.
| Plano | Preço | Ideal para |
|---|---|---|
| Livre | $0 | Personal use and small teams testing the platform |
| Ilimitado | US$ 7 por usuário por mês | Growing teams with project management needs |
| Negócios | US$ 12 por usuário por mês | Mid-size teams needing advanced features |
| Empresa | Personalizado | Grandes organizações com necessidades personalizadas |
Preços verificados em abril de 2026.
Teste grátis: Free plan available forever. Paid plans offer a free trial without a credit card.
Garantia de reembolso: No money-back guarantee. The free plan lets you test before paying.
📌 Observação: ClickUp is priced per user per month. The Free plan is generous for personal use. Most small businesses can run on the Unlimited plan at $7 per user per month.
⚠️ Aviso: Per-user pricing adds up fast for larger teams. A team of 20 on the Business plan costs $240/month. Compare this to GoHighLevel’s flat $97 to $497 per month.
Principais benefícios do ClickUp
Eis o que torna o ClickUp uma opção a ser considerada:
- Gerenciamento de projetos: Plan, track, and manage projects from one workspace. Custom views include lists, boards, calendars, and Gantt charts.
- Gestão de tarefas: Create tasks with priorities, due dates, and dependencies. Assign work and track progress in real time.
- Colaboração em tempo real: ClickUp allows for real-time co-editing in ClickUp Docs and provides visibility into team capacity through Workload View.
- Automação de IA Construtor: Build automated workflows without code. ClickUp Brain answers questions about your work and drafts content.
- Controle de tempo: Built-in time tracking for tasks and projects. Useful for billing clients or measuring team productivity.
- Plano gratuito: Generous free plan for personal use. Includes unlimited tasks and basic features.
- Personalização do fluxo de trabalho: Adjust statuses, fields, and views to match how your team works. ClickUp is superior for internal campaign planning and creative workflows.
O que nossa equipe observou
Our writer used ClickUp for daily task management and project planning. Here’s what stood out from that hands-on time:
Vantagens e Desvantagens do ClickUp
✅ Prós
- Free plan with unlimited tasks for individuals
- Highly customizable views, statuses, and fields
- Real-time co-editing in ClickUp Docs
- Built-in time tracking and AI assistente
❌ Contras
- Lacks features essential for effective CRM
- No sales pipeline management for tracking deals
- O preço por usuário fica caro para equipes maiores.
Comparação de recursos
Pronto para mergulhar em uma comparação detalhada entre GoHighLevel e ClickUp?
Vamos explorar 9 funcionalidades principais para ajudar você a determinar qual plataforma melhor se adapta às suas necessidades.
| Recurso | GoHighLevel | ClickUp |
|---|---|---|
| Preço inicial | US$ 97/mês | $0 (Grátis) |
| Plano Gratuito | ❌ | ✅ |
| CRM e funil de vendas | ✅ | ❌ |
| Automação de marketing | ✅ | ❌ |
| Gerenciamento de projetos | ❌ | ✅ |
| Gestão de Tarefas | Básico | ✅ Avançado |
| Marketing por e-mail | ✅ | ❌ |
| Opção de marca branca | ✅ | ❌ |
| Ideal para | Agencies and CRM | Project teams |
1. CRM and Customer Relationship Management
GoHighLevel: GoHighLevel is designed to help businesses manage their customer relationships effectively. The platform centralizes contacts, deals, and conversations in one place. You can log every customer interaction and track every lead from first touch to close.
ClickUp: ClickUp is primarily designed for project management and lacks features essential for effective CRM. You can track contacts in custom lists, but there’s no native sales pipeline. Most teams pair ClickUp with a separate CRM like HubSpot CRM or Salesforce.
2. Project Management and Task Management
GoHighLevel: GoHighLevel includes basic task management for sales and marketing workflows. The focus is on customer-facing tasks like follow ups and appointment booking. It’s not built for complex project tracking across teams.
ClickUp: ClickUp is the leading platform for project management and task management. Use ClickUp for detailed task management, team collaboration, and complex project workflows. Custom views, dependencies, and workload tracking make it the best choice for productivity-focused teams.
3. Marketing Automation and Email Marketing
GoHighLevel: GoHighLevel provides features that are tailored for marketing automation. Email and SMS sequences nurture leads automatically. For example, you can save time on repetitive tasks like welcome emails, follow ups, and appointment reminders.
ClickUp: ClickUp lacks the automation features that are often found in dedicated CRM tools. Without automation capabilities, businesses using ClickUp may spend significant time on manual tasks. There’s no email marketing, no SMS, and no lead nurturing built in.
⚠️ Aviso: ClickUp is not a marketing automation platform. If you need email marketing or SMS automation, you’ll need to add a tool like ActiveCampaign or HubSpot CRM.
4. Sales Pipeline and Lead Tracking
GoHighLevel: GoHighLevel has a visual sales pipeline to track leads through every stage. You can capture new leads from forms, calls, and chat in one place. Pipeline tracking makes it easy to monitor deals and forecast revenue.
ClickUp: ClickUp does not offer sales pipeline management, which is crucial for tracking sales opportunities. The lack of lead tracking features in ClickUp may hinder businesses’ ability to monitor potential customers. Businesses using ClickUp may struggle to track and manage their sales activities efficiently due to its lack of sales-focused features.
5. Automated Booking and Follow Ups
GoHighLevel: Calendar booking is fully automated and synced with the CRM. Clients can book appointments, get reminders, and reschedule without staff involvement. This saves hours each week on scheduling and follow ups.
ClickUp: ClickUp Calendar manages internal team schedules and project timelines. It’s not designed for external client booking. You’d need a separate tool like Calendly for customer-facing appointments.
6. AI Features and Productivity
GoHighLevel: GoHighLevel inclui ferramentas de IA for content writing, conversational chatbots, and email drafting. For instance, the AI focuses on customer-facing tasks like response generation and copy creation. It’s tied directly to the CRM workflow.
ClickUp: ClickUp Brain is the platform’s AI assistant for productivity. It summarizes tasks, drafts content, and answers questions about your work. The AI Notetaker captures meetings and turns them into action items.
7. Recursos de marca branca e de agência
GoHighLevel: GoHighLevel offers extensive white-labeling for agencies to resell the software. You can rebrand the platform under your own company name. The Unlimited plan supports unlimited sub-accounts for client management.
ClickUp: ClickUp does not offer white-label features. The platform is meant to be used as ClickUp, not rebranded. Agencies can invite clients as guests but cannot resell the software.
8. Relatórios e Análises
GoHighLevel: GoHighLevel offers detailed reporting on campaigns, deals, and customer data. You can analyze marketing efforts, track leads through the funnel, and measure campaign effectiveness. Dashboards surface insights that drive marketing success at a company level.
ClickUp: ClickUp provides some reporting and analytics features, but they are not as deep as those found in dedicated CRM platforms. The limited reporting capabilities of ClickUp may restrict businesses’ ability to analyze customer data effectively. Reports focus on tasks and team productivity, not sales or revenue.
9. Integrations and Tech Stack
GoHighLevel: GoHighLevel integrates with major email providers, payment processors, and ad platforms. The all-in-one design means you may not need many integrations. Most marketing tools you’d add separately are already built in.
ClickUp: ClickUp connects with 1,000+ tools through native integrations and Zapier. You can sync ClickUp with Slack, Google Drive, GitHub, and most CRM platforms. The Enterprise Search feature pulls data from connected apps into one place.
Preços e custos
Vamos comparar os planos de preços lado a lado.
| Plano | GoHighLevel | ClickUp |
|---|---|---|
| Livre | ❌ | $0 |
| Iniciante / Ilimitado | $ 97/mês (valor fixo) | US$ 7 por usuário por mês |
| Negócios / Profissional | $297/mês (valor fixo) | US$ 12 por usuário por mês |
| Empresa | Personalizado | Personalizado |
GoHighLevel: Pricing is flat-rate per account, not per user. GHL starts around $97 to $497 per month, while ClickUp starts around $10 per user per month. Flat pricing is cost-effective for agencies and growing teams. Solo users may find $97/month steep without using all features.
ClickUp: ClickUp is cheaper for small teams thanks to the free tier. Per-user pricing scales linearly with team size. The free plan covers most personal needs, and paid plans unlock advanced project management features.
Diferentes cenários
| Se você precisar | Escolher | Por que |
|---|---|---|
| CRM and lead tracking | GoHighLevel | Built for sales pipelines |
| Gestão de projetos e tarefas | ClickUp | Best-in-class workflow tool |
| Automação de marketing por e-mail | GoHighLevel | Built-in sequences and SMS |
| Plano gratuito para começar | ClickUp | Generous forever-free tier |
| White-label resale | GoHighLevel | Full agency rebranding |
| Colaboração em equipe | ClickUp | Real-time co-editing in Docs |
💰 Seu orçamento
ClickUp is cheaper for solo users and small teams thanks to the free plan. GoHighLevel’s flat pricing makes more sense for agencies running campaigns at scale.
🔌 Seu conjunto de tecnologias
If you already use email marketing or CRM tools, ClickUp can sit on top as your project layer. If you want to replace several marketing tools at once, GoHighLevel covers more ground.
📝 Seu estilo de fluxo de trabalho
Sales-led teams need a CRM with pipelines and email automation to enhance lead conversion. Project-led teams need task views, dependencies, and time tracking for daily efficiency.
🎓 Seu nível de experiência
GHL has a steeper learning curve focusing on CRM and funnels compared to ClickUp’s customizable project management interface. Plan for setup time on either platform.
🆓 Testes e demonstrações grátis
ClickUp has a forever-free plan you can test today. GoHighLevel offers a 14-day free trial with credit card required.
🛟 Opções de suporte
Both platforms offer chat, email, and video tutorials. GoHighLevel has a strong agency community with templates and snapshots. ClickUp has extensive documentation and a public roadmap.
Guia de Troca
Já utiliza alguma dessas plataformas? Veja o que esperar se você mudar.
🔄 Está pensando em migrar do GoHighLevel para o ClickUp?
✅ O que você vai ganhar:
- Stronger project management and task tracking
- Real-time co-editing in ClickUp Docs and Workload View
- A free plan and lower per-user pricing
❌ O que você perderá:
- Sales pipeline and CRM functionality
- Built-in email marketing and SMS automation
- Funcionalidades de marca branca e revenda para agências
📋 Como mudar:
- Export contacts and deals from GoHighLevel as CSV
- Sign up for ClickUp and pair it with a separate CRM like HubSpot CRM
- Recreate your workflows in ClickUp’s task management views
🔄 Está pensando em migrar do ClickUp para o GoHighLevel?
✅ O que você vai ganhar:
- A real CRM with sales pipeline and lead tracking
- Email marketing, SMS, and automation built in
- White-label resale option for agencies
❌ O que você perderá:
- Advanced project management and task management views
- The free plan and unlimited tasks for individuals
- Custom fields, statuses, and detailed Workload tracking
📋 Como mudar:
- Export tasks and contacts from ClickUp as CSV
- Sign up for the GoHighLevel free trial and import contacts
- Set up your sales pipeline, automations, and email sequences
O que nossa avaliação não abordou
This comparison focused on small businesses, agencies, and project teams. We didn’t test enterprise SSO setups or evaluate custom pricing for large organizations. Our observations are based on the April 2026 versions of both platforms — features and pricing may have changed since then. If you manage 100+ users or need custom integrations, your priorities may differ from what we’ve covered here.
Veredicto final
| Categoria | Ganhador |
|---|---|
| 💰 Preços (Usuários Individuais) | ClickUp |
| 💰 Preços (Agências) | GoHighLevel |
| 🚀 CRM & Sales Pipeline | GoHighLevel |
| 📋 Gestão de Projetos | ClickUp |
| 📧 Marketing Automation | GoHighLevel |
| 👥 Colaboração em equipe | ClickUp |
| 🏷️ White-Label Option | GoHighLevel |
| 🏆 Vencedor Geral | GoHighLevel (for CRM use cases) |
🏆 VENCEDOR: GOHIGHLEVEL
GoHighLevel wins 4 out of 7 categories for CRM and marketing use cases.
Ideal para: Marketing agencies, sales teams, and businesses focused on customer relationships and lead generation
GoHighLevel and ClickUp serve different purposes and offer unique features for businesses.
GoHighLevel is the best choice when your focus is on customer relationship management. The platform handles CRM, marketing, and sales in one place.
ClickUp is the best choice when your focus is on project management and team productivity. Many teams use both GoHighLevel for front-end sales and ClickUp for back-end fulfillment.
If you’re an agency or business that lives in customer data, pick GoHighLevel. If your job is shipping projects on time, pick ClickUp.
Mais do GoHighLevel em comparação
Veja como o GoHighLevel se compara a outros concorrentes:
GoHighLevel vence em: Flat-rate pricing, white-label resale, all-in-one funnels and SMS
HubSpot CRM wins on: HubSpot CRM offers a free version that is suitable for small businesses, larger marketplace of integrations, easier learning curve
GoHighLevel vence em: Cheaper for SMBs, built-in marketing automation, faster setup for agencies
A Salesforce se destaca em: Salesforce is known for its extensive customization and scalability, targeting larger enterprises with complex CRM needs
GoHighLevel vence em: Email and SMS marketing built in, funnels and landing pages, automated booking
Pipedrive vitórias em: Pipedrive is recognized for its simplicity and ease of use, providing a visual sales pipeline for tracking deals
GoHighLevel vence em: Built-in CRM and pipelines, white-label option, flat agency pricing
ActiveCampaign vence em: ActiveCampaign focuses on automation and personalization, offering advanced email marketing features
Mais comparações do ClickUp
Veja como o ClickUp se compara a outros concorrentes:
ClickUp vs Asana
ClickUp vence em: More custom views, free plan with unlimited tasks, ClickUp Brain AI assistant
Asana vence em: Cleaner interface, easier onboarding for new teams, stronger goal tracking
ClickUp vs Monday.com
ClickUp vence em: More customization options, generous free plan, built-in time tracking
Monday.com vence em: Visual dashboards, easier setup for non-technical teams, broader CRM templates
ClickUp vs Noção
ClickUp vence em: True project management with dependencies, time tracking, dedicated task views
Notion vence em: Better for documentation and wikis, simpler database structure, broader content tools
ClickUp vs Trello
ClickUp vence em: Multiple view types beyond Kanban, advanced reporting, AI features
O Trello se destaca em: Simpler learning curve, faster setup, better for small Kanban-only workflows
Perguntas frequentes
O ClickUp integra-se com o GoHighLevel?
There is no native integration between the two platforms. You can connect them through Zapier or Make to sync contacts, tasks, and deals. Many high-growth agencies choose to integrate both GoHighLevel and ClickUp this way.
Para que serve o GoHighLevel?
GoHighLevel is used for CRM, marketing automation, and sales pipeline management. Agencies use it to run client campaigns and resell the software under their own brand. Small businesses use it to capture leads, send email and SMS, and book appointments.
Quais são os concorrentes do ClickUp?
The main ClickUp competitors include Asana, Monday.com, Trello, Notion, and Wrike. Each focuses on different parts of project management, from simple Kanban boards to enterprise workflows. ClickUp competes by offering the most customization in one platform.
Qual é melhor, Slack ou ClickUp?
Slack and ClickUp solve different problems. Slack is a chat tool for team communication, while ClickUp is a project and task management platform. Most teams use both — Slack for conversations, ClickUp for tracking the work.
Is ClickUp better than GoHighLevel for small businesses?
It depends on your needs. ClickUp is better if you focus on managing projects, tasks, and team collaboration. GoHighLevel is better if you focus on managing customers, leads, and marketing campaigns.
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