📊 Our Test Results:
- 🎯 CRM & Lead Management: GoHighLevel has full pipeline tracking vs ClickUp’s basic task lists — GoHighLevel wins
- ⚡ Automação de marketing: GoHighLevel runs multi-channel campaigns vs ClickUp’s limited automation — GoHighLevel wins
- 📋 Gerenciamento de projetos: ClickUp offers 15+ views and real-time docs vs GHL’s basic tasks — ClickUp wins
- 💰 Preços: ClickUp starts at $7/user vs GoHighLevel at $97/month flat — ClickUp wins for small teams
- 🔧 Facilidade de instalação: ClickUp onboards faster vs GHL’s steeper agency-focused learning curve — ClickUp wins
Are you stuck choosing between GoHighLevel vs ClickUp?
They look similar on the surface. But they serve very different purposes.
GoHighLevel is built for agencies and businesses that need CRM, marketing automation, and client management in one place.
ClickUp is a project management powerhouse built for team collaboration and task tracking.
I tested both tools for four weeks to find out which one actually delivers.
Here’s everything I found.
Visão geral
I used GoHighLevel to run client campaigns and manage sales pipelines.
I used ClickUp to manage internal projects, track team tasks, and build workflows.
Both platforms have strong reputations. But they shine in completely different areas.
I’ll share exactly what I found so you can pick the right tool for your needs.
O que é GoHighLevel?
GoHighLevel is an all-in-one CRM and marketing platform built for agencies and businesses.
It combines CRM, email marketing, SMS campaigns, funnel building, and appointment booking in a single dashboard.
Agencies love it because they can white-label the platform and resell it to their clients.
GoHighLevel
GoHighLevel gives agencies everything they need to manage clients, run campaigns, and close deals. It replaces 10+ tools with one powerful platform built for marketing professionals.
Preços GoHighLevel
Here’s what GoHighLevel costs in 2026. Let’s break it down.
| Plano | Preço | Ideal para |
|---|---|---|
| Iniciante | US$ 97/mês | Single businesses and freelancers |
| Ilimitado | US$ 297/mês | Agencies managing multiple clients |
Teste grátis: GoHighLevel offers a 14-day free trial with no credit card required.
Garantia de reembolso: No official money-back guarantee is listed on the GoHighLevel website.
📌 Observação: The Starter plan covers one negócios location. The Unlimited plan lets you manage unlimited sub-accounts, which is ideal for agencies reselling the platform.
⚠️ Warning: GoHighLevel pricing may feel steep if you only need project management. Make sure you need the CRM and marketing features before committing to $97/month.
Key Benefits of GoHighLevel
Here’s why GoHighLevel stands out from the competition:
- Plataforma Tudo-em-Um: GoHighLevel replaces your CRM, email tool, funnel builder, and booking system. This saves agencies hundreds of dollars per month on software subscriptions.
- White-Label Reselling: Agencies can brand the platform as their own and resell it to clients. This creates a recurring revenue stream directly from the software.
- Multi-Channel Automation: Send automated sequences via email, SMS, voicemail drops, and Facebook Messenger. Your leads get followed up without any manual effort.
- Gestão do funil de vendas: Track every lead from first contact to closed deal. The visual pipeline makes it easy to see where every opportunity stands.
- Funnel and Landing Page Builder: Build high-converting funnels and pages without needing a separate tool. Templates speed up the process for beginners.
- Automated Booking System: Clients can book appointments directly through GoHighLevel. It syncs with your calendar and sends automatic reminders.
GoHighLevel Pros & Cons
✅ Pros
- Combines CRM, funnels, email, SMS, and booking in one tool
- White-label option lets agencies resell as their own software
- Powerful multi-channel automation saves hours of follow-up work
- Flat monthly pricing — no per-user fees like most CRMs
❌ Cons
- Steep learning curve for non-technical users and beginners
- No dedicated project management or team task tracking features
- $97/month minimum makes it expensive for solo users with simple needs
O que é ClickUp?
ClickUp is a versatile project management and productivity platform built for teams of all sizes.
It lets you manage tasks, track time, collaborate on documents, and build workflows all in one place.
Over 800,000 teams use ClickUp to replace scattered tools and bring all their work under one roof.
ClickUp
ClickUp is the project management platform that replaces all your other tools. Manage tasks, docs, goals, and team workflows in one highly customizable workspace — free forever for small teams.
ClickUp Pricing
Here’s what ClickUp costs in 2026. Let’s break it down.
| Plano | Preço | Ideal para |
|---|---|---|
| Livre | $0 | Individuals and small teams getting started |
| Ilimitado | $7/user/month | Growing teams needing unlimited storage and integrations |
| Negócios | $12/user/month | Mid-size teams needing advanced features and reportagem |
| Empresa | Personalizado | Large organizations with complex segurança needs |
Teste grátis: ClickUp’s Free plan is available forever with no credit card required.
Garantia de reembolso: ClickUp does not publicly advertise a money-back guarantee on paid plans.
📌 Observação: The Free plan includes unlimited tasks and members but limits storage and some advanced features. The Unlimited plan at $7/user/month is the most popular starting point for growing teams.
⚠️ Warning: ClickUp’s per-user pricing adds up fast for larger teams. A 10-person team on the Business plan pays $120/month — compare this to GoHighLevel’s flat $97/month fee.
Key Benefits of ClickUp
Here’s why ClickUp stands out from the competition:
- 15+ Project Views: Switch between List, Board, Gantt, Calendar, Timeline, and more. Every team member can work the way they prefer.
- ClickUp Brain AI: O embutido assistente de IA writes content, summarizes tasks, and builds automation. It works across all your ClickUp workspaces.
- Real-Time Docs: ClickUp Docs lets your team co-edit documents while tasks are happening. No more switching between Google Docs and your project tool.
- Native Time Tracking: Track hours directly inside tasks without a third-party tool. Generate reports to see where your team’s time actually goes.
- Gestão da carga de trabalho: See every team member’s capacity at a glance. Reassign tasks imediatamente when someone is overloaded.
- Free Plan for Small Teams: ClickUp’s free tier is genuinely useful. Small teams can run real projects without paying a cent.
ClickUp Pros & Cons
✅ Pros
- Generous free plan works for real projects without limits on members
- 15+ views give every team member their preferred way to work
- ClickUp Brain AI assistant saves time on writing and task summaries
- Real-time doc editing keeps teams aligned without leaving the platform
❌ Cons
- No CRM, marketing automation, or sales pipeline management built in
- Can feel overwhelming for first-time users with too many options
- Per-user pricing gets expensive fast for growing teams
Comparação de recursos
Ready to dive into a detailed comparison of GoHighLevel vs ClickUp?
We’ll explore 9 key features to help you determine which platform best suits your needs.
| Recurso | GoHighLevel | ClickUp |
|---|---|---|
| Preço inicial | US$ 97/mês | $0 (Free plan) |
| Plano Gratuito | ❌ | ✅ |
| CRM & Pipelines | ✅ | ❌ |
| Automação de marketing | ✅ | ❌ |
| Gerenciamento de projetos | ❌ | ✅ |
| Task Views (15+) | ❌ | ✅ |
| White-Label Reselling | ✅ | ❌ |
| Built-in AI Assistant | ❌ | ✅ |
| Construtor de Funil | ✅ | ❌ |
| Ideal para | Agencies & sales teams | Project & creative teams |
1. CRM & Lead Management
GoHighLevel: GoHighLevel has a built-in CRM with full pipeline management. You can track every lead from first contact to closed deal using a visual drag-and-drop pipeline. It also logs calls, emails, and SMS automatically so nothing falls through the cracks.
ClickUp: ClickUp does not have a native CRM system. You can build a basic contact tracking system using custom fields and list views, but it is not designed for sales pipeline management. Businesses focused on tracking leads will find ClickUp falls short in this area.
⚠️ Warning: If CRM is your primary need, ClickUp is not a replacement for GoHighLevel. You would need to integrate a separate CRM tool alongside ClickUp.
2. Automação de Marketing
GoHighLevel: GoHighLevel’s automation builder lets you create multi-step campaigns across email, SMS, voicemail drops, and social messaging. You can trigger workflows based on lead behavior, form submissions, or appointment bookings without writing a single line of code.
ClickUp: ClickUp’s automation features focus on internal workflows — like moving tasks, assigning members, or changing statuses automatically. These are useful for project management but are not designed for external marketing campaigns or lead nurturing sequences.
3. Project Management & Task Tracking
GoHighLevel: GoHighLevel is not built for complex project management. It has basic task features for client follow-ups and appointment management, but it lacks the depth teams need for multi-sprint projects or cross-functional workflows.
ClickUp: ClickUp is one of the best project management tools available. It offers 15+ views including List, Board, Gantt, Timeline, Calendar, and Workload. Teams can track subtasks, set dependencies, assign priorities, and see workload capacity all in one place.
✅ Test Result: For internal project tracking, ClickUp is significantly better than GoHighLevel. The Gantt and Workload views alone are worth the upgrade for project teams.
4. Recursos de IA
GoHighLevel: GoHighLevel does not include a built-in AI writing or productivity assistant. It uses AI in limited contexts like funnel copy suggestions and workflow automation recommendations, but it lacks a dedicated AI workspace tool.
ClickUp: ClickUp Brain is the platform’s built-in AI assistant. It can write task descriptions, summarize threads, answer questions about your projects, and generate action items from atas de reunião. It works across all your ClickUp spaces without leaving the platform.
5. Funnel & Page Building
GoHighLevel: GoHighLevel includes a full drag-and-drop funnel and landing page builder. You can build opt-in pages, sales pages, and full funnel sequences without needing ClickFunnels or any other third-party tool. Templates make it fast even for beginners.
ClickUp: ClickUp has no funnel or landing page builder. It is purely a productivity and project management tool. If you need to build marketing pages or capture leads online, you must use a separate tool alongside ClickUp.
6. Time Tracking & Reporting
GoHighLevel: GoHighLevel’s reporting focuses on marketing metrics — campaign performance, lead sources, and pipeline revenue. It does not have native time tracking for team members or project-based hour logging.
ClickUp: ClickUp has native time tracking built directly into every task. You can start a timer, log hours manually, and pull detailed reports by team member, project, or date range. This makes it ideal for client billing and productivity analysis.
7. White-Label & Agency Features
GoHighLevel: GoHighLevel’s white-label program is one of its biggest selling points for agencies. You can brand the entire platform with your own logo and domain, then resell access to clients as your own SaaS product. This creates a recurring revenue stream directly from software.
ClickUp: ClickUp does not offer white-label reselling. Agencies can use it for internal team management, but they cannot brand or resell ClickUp to clients as their own platform. It’s a tool for your team, not a product to package and sell.
8. Integrations & App Connections
GoHighLevel: GoHighLevel connects with Zapier, Google Calendar, Facebook, Stripe, Twilio, and several other marketing tools. Its strength is in keeping the marketing stack together rather than offering hundreds of random integrations.
ClickUp: ClickUp integrates with 1,000+ apps including Slack, GitHub, HubSpot, Salesforce, Zoom, and Google Drive. Its integration library is much broader than GoHighLevel’s, making it a strong hub for teams using many different tools.
9. Pricing & Cost
Let’s compare the pricing plans side by side.
| Plano | GoHighLevel | ClickUp |
|---|---|---|
| Livre | ❌ No free plan | ✅ $0 forever |
| Entry-Level Paid | $97/month (flat) | $7/user/month |
| Mid-Tier | $297/month (flat) | $12/user/month |
| Empresa | Personalizado | Personalizado |
GoHighLevel: GoHighLevel uses flat-rate pricing, which benefits agencies managing many clients. At $97/month, you get unlimited contacts — this can be significantly cheaper than per-user CRM tools at scale.
ClickUp: ClickUp’s free plan is genuinely generous for small teams. But per-user pricing grows fast. A 20-person team on Business pays $240/month — more than GoHighLevel’s Unlimited plan.
Different Scenarios
| If You Need… | Choose | Why |
|---|---|---|
| CRM and sales pipeline | GoHighLevel | Built-in pipeline and lead tracking |
| Automação de marketing | GoHighLevel | Multi-channel email, SMS, and voicemail |
| Agency white-labeling | GoHighLevel | Resell platform as your own SaaS |
| Project and task management | ClickUp | 15+ views, Gantt, workload tracking |
| Tight budget | ClickUp | Free plan available, starts at $7/user |
| Colaboração em equipe | ClickUp | Real-time docs and co-editing |
| Beginner-friendly setup | ClickUp | Faster onboarding and simpler interface |
💰 Your Budget
ClickUp wins on price for small teams with its free plan and $7/user starting point. GoHighLevel’s flat $97/month rate becomes cost-effective once your team or client base grows beyond a handful of users.
🔌 Your Tech Stack
ClickUp connects with 1,000+ apps and fits into almost any existing workflow. GoHighLevel is built to replace your marketing stack rather than connect with it, so it works best when you’re ready to consolidate tools.
📝 Your Primary Use Case
If you’re running marketing campaigns and managing client relationships, GoHighLevel is the clear choice. If you’re managing internal projects, team workflows, and deliverables, ClickUp is the better fit.
🎓 Your Experience Level
ClickUp is easier to pick up for beginners with its guided onboarding and intuitive task interface. GoHighLevel has a steeper learning curve because it covers CRM, funnels, automation, and billing all at once.
🆓 Free Trials and Demos
ClickUp has a free plan you can start today with no credit card. GoHighLevel offers a 14-day free trial so you can test the full platform before paying.
🛟 Support Options
Both platforms offer live chat support and a knowledge base. GoHighLevel also has a strong community and onboarding resources specifically for agency owners learning the platform.
Switching Guide
Already using one of these tools? Here’s what to expect if you switch.
🔄 Switching from GoHighLevel to ClickUp?
✅ What you’ll gain:
- Powerful project management with 15+ views for every team style
- A free plan that works for real teams without a monthly bill
- Built-in AI assistant for writing, summarizing, and automating tasks
❌ What you’ll lose:
- Full CRM with sales pipeline and lead tracking
- Multi-channel marketing automation (email, SMS, voicemail)
- White-label agency reselling capabilities
📋 How to switch:
- Export your contacts and project dados from GoHighLevel as a CSV file
- Create a free ClickUp account and set up your workspace structure
- Import your data and rebuild your workflows using ClickUp Lists and Automations
🔄 Switching from ClickUp to GoHighLevel?
✅ What you’ll gain:
- A complete CRM with visual sales pipeline and lead management
- Multi-channel marketing automation to follow up with leads automatically
- Funnel and landing page builder included in the same platform
❌ What you’ll lose:
- Advanced project views like Gantt, Timeline, and Workload
- Real-time collaborative document editing
- Free plan access for small teams on a tight budget
📋 How to switch:
- Export all tasks, contacts, and project data from ClickUp
- Start your GoHighLevel 14-day free trial and set up your sub-account
- Import contacts into the CRM and recreate key workflows using GHL’s automation builder
Veredicto final
| Categoria | Ganhador |
|---|---|
| 💰 Pricing Value | ClickUp |
| 🎯 CRM & Lead Management | GoHighLevel |
| ⚡ Marketing Automation | GoHighLevel |
| 📋 Project Management | ClickUp |
| 🤖 AI Features | ClickUp |
| 🏗️ Funnel & Page Building | GoHighLevel |
| 🔌 Integrations | ClickUp |
| 🏆 Overall Winner | GoHighLevel |
🏆 WINNER: GoHighLevel
GoHighLevel wins 3 out of 7 head-to-head categories — but dominates the categories that matter most for business growth.
Best for: Marketing agencies, pequenas empresas managing sales pipelines, agency owners who want to resell software
GoHighLevel and ClickUp are built for very different people.
GoHighLevel is for agencies and businesses that need to manage clients, run campaigns, and close deals.
ClickUp is for teams that need to manage internal work, track projects, and collaborate in real time.
ClickUp is excellent for project-heavy teams on a budget.
But if you need CRM, marketing automation, and a funnel builder in one place, GoHighLevel is the better choice.
Pick the tool that matches what your business actually does every day.
More of GoHighLevel Compared
Here’s how GoHighLevel stacks up against other competitors:
GoHighLevel vs Pipedrive
GoHighLevel wins on: All-in-one features, marketing automation, white-labeling
Pipedrive wins on: Simpler sales pipeline UX, faster onboarding for pure sales teams
GoHighLevel vs Keap
GoHighLevel wins on: White-label reselling, funnel builder, flat-rate pricing
Keap wins on: Longer track record, more SMB-focused onboarding support
GoHighLevel vs ActiveCampaign
GoHighLevel wins on: Built-in CRM, funnel builder, SMS and voicemail automation
ActiveCampaign wins on: Advanced email personalization and segmentation
GoHighLevel wins on: Price, white-labeling, SMS automation, agency features
HubSpot wins on: Brand recognition, reporting depth, enterprise integrations
GoHighLevel wins on: CRM, automation, white-labeling, broader feature set
ClickFunnels wins on: Funnel-specific templates and ease of use for beginners
GoHighLevel vs Povo
GoHighLevel wins on: Marketing automation, funnel builder, agency reselling
Folk wins on: Collaborative contact management and relationship tracking
GoHighLevel wins on: Full CRM, SMS, voicemail, landing pages, and white-label
Instantly wins on: Cold email deliverability and caixa de entrada rotation for outbound
GoHighLevel wins on: Marketing automation, funnel builder, white-label reselling
Monday CRM wins on: Visual pipeline customization and sales team collaboration
GoHighLevel vs Cápsula CRM
GoHighLevel wins on: Automation, funnel builder, white-label, and SMS features
Capsule CRM wins on: Simplicity and affordability for small teams
GoHighLevel wins on: Marketing features, white-label, flat-rate pricing
Insightly wins on: Project management integration within the CRM workflow
GoHighLevel wins on: White-label, funnel builder, agency tools
Freshsales CRM wins on: AI lead scoring and built-in phone dialer
GoHighLevel wins on: Price, ease of setup, built-in marketing tools
Salesforce wins on: Enterprise customization, scalability, and integration depth
GoHighLevel vs Zendesk
GoHighLevel wins on: CRM, marketing automation, funnel builder
Zendesk wins on: Customer support ticketing and helpdesk management
More of ClickUp Compared
Here’s how ClickUp stacks up against other competitors:
ClickUp vs Asana
ClickUp wins on: More views, built-in time tracking, free plan generosity
Asana wins on: Cleaner UI and easier onboarding for non-technical teams
ClickUp vs Monday.com
ClickUp wins on: Free plan, customization depth, time tracking
Monday.com wins on: Visual interface and easier team adoption
ClickUp vs Trello
ClickUp wins on: Feature depth, reporting, ferramentas de IA, multiple views
Trello wins on: Simplicity and speed for basic kanban workflows
ClickUp wins on: Project management structure, time tracking, workload view
Noção wins on: Docs and knowledge base flexibility, block-based editor
ClickUp vs Wrike
ClickUp wins on: Free plan, AI features, breadth of project views
Wrike wins on: Enterprise-grade resource management and proofing tools
Perguntas frequentes
Does ClickUp integrate with GoHighLevel?
Yes, ClickUp and GoHighLevel can be connected through Zapier or Make. You can trigger tasks in ClickUp when new leads arrive in GoHighLevel. Many agencies use both tools together — GoHighLevel for client-facing work and ClickUp for internal project delivery.
What is GoHighLevel used for?
GoHighLevel is used for CRM, marketing automation, funnel building, appointment booking, and client management. It is popular with marketing agencies and small businesses that want to replace multiple tools with one platform. Agencies also use it as a white-label product to resell to their clients.
What are ClickUp’s competitors?
ClickUp’s main competitors include Asana, Monday.com, Trello, Notion, and Wrike. For teams that also need CRM features, alternatives include HubSpot, GoHighLevel, and Salesforce. The right choice depends on whether you need project management or customer management as your primary function.
Which is better — Slack or ClickUp?
Slack and ClickUp serve different purposes. Slack is a team messaging and communication tool. ClickUp is a project management and task tracking platform. Most teams use both — Slack for real-time chat and ClickUp for organized project work. ClickUp integrates with Slack directly.
Is GoHighLevel better than ClickUp for agencies?
For agencies focused on client marketing and CRM, GoHighLevel is the better choice. It includes everything an agency needs — pipelines, campaigns, funnels, and white-labeling. ClickUp is better for agencies managing internal project delivery and team workflows rather than client-facing marketing.
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