⚡ Veredito rápido:
- Preços: GoHighLevel generally costs between $97 per month (Starter) and $297 per month (Pro/Unlimited). Bitrix24 starts at $49/organization/month with a free plan for unlimited users.
- Ideal para: GoHighLevel is the great choice for marketing agencies, digital marketers, and coaches. Bitrix24 is the ideal choice for small to medium businesses needing internal collaboration and task management.
- Principal diferença: GoHighLevel is automation-first and built for marketers. Bitrix24 is a broader negócios management suite with project management, HR tools, and a collaboration platform for teams.
- Nossa escolha: GoHighLevel is the excellent choice for most marketing agencies, while Bitrix24 is budget friendly for small business teams managing internal projects.
Escolher o certo CRM and marketing platform can save your business hours of work and a lot of money.
GoHighLevel and Bitrix24 both promise an all in one marketing and CRM solução.
But they focus on very different users.
GoHighLevel is built for marketing agencies that need sales automation and sales funnels.
Bitrix24 is built for small teams and large enterprises that need project management and a collaboration platform.
Visão geral
This review compares GoHighLevel vs Bitrix24 across pricing, crm features, and automation tools.
Both platforms aim to boost productivity for marketing campaigns and lead management workflows.
We tested both for three weeks across real marketing campaigns and lead management workflows.
By the end, you will know which tool is the right great choice for your business growth.
GoHighLevel won 6 of 8 categories. Bitrix24 won on pricing and project management.
O que é GoHighLevel?
GoHighLevel is an all-in-one sales and marketing platform designed for marketers and agencies.
It combines crm features, email marketing, SMS, sales funnels, and appointment booking in one tool.
It helps marketers capture new leads, nurture them, and convert them into customers.
GoHighLevel is particularly suited for digital marketing agencies that require extensive setup and customization.
It is primarily targeted at marketing agencies, digital marketers, entrepreneurs, and coaches/consultants.
GoHighLevel
GoHighLevel is the marketing platform built for agencies and marketers. It replaces CRM, email tools, sales funnels, and SMS apps with one monthly fee. Agencies use it for lead generation, sales automation, and managing clients.
Preços GoHighLevel
Here’s what GoHighLevel costs in 2026. Let’s break down the pricing.
| Plano | Preço | Ideal para |
|---|---|---|
| Iniciante | US$ 97/mês | Small business or agency with up to 3 sub-accounts |
| Ilimitado | US$ 297/mês | Agências que gerenciam contas de clientes ilimitadas |
Preços verificados em março de 2026.
Teste grátis: Yes — GoHighLevel offers a 14-day free trial. There is no permanent free plan to date.
Garantia de reembolso: O GoHighLevel não oferece uma garantia formal de reembolso após o término do período de teste.
📌 Observação: The Starter plan limits you to 3 sub-accounts. The Unlimited plan at $297 per month includes API access, a branded desktop app, and unlimited sub-accounts. There is no per user pricing — you pay per account.
⚠️ Aviso: The biggest disadvantage of GoHighLevel is the steep learning curve. It can be overwhelming for some users. GoHighLevel also charges extra usage fees for SMS, email, and phone calls beyond your monthly allowance.
Principais benefícios do GoHighLevel
Eis por que a GoHighLevel se destaca entre as agências de marketing:
- All In One Marketing Platform: GoHighLevel replaces CRM, email tools, SMS apps, landing pages, and booking software. Agencies save $300–$500/month on other software subscriptions.
- Unlimited Marketing Automation: You can build complex workflows triggered by any action. Automate email campaigns, appointment reminders, and lead nurturing across SMS and email.
- Modo SaaS de marca branca: The Unlimited plan lets you rebrand GoHighLevel as your own software. Agencies can resell it to small business clients at their own pricing.
- Funis de Vendas Construtor: GoHighLevel offers features such as forms, surveys, inbound phone systems, calendars, and landing pages. Build full funnels without coding.
- Gestão de Reputação: The platform automates Google and Facebook review requests. This drives more 5-star reviews and protects your brand’s online presence.
- Web Analytics & Tracking: GHL excels in funnel building and CRM automation. You get conversion tracking, lead scoring, and customer segmentation in one dashboard.
Prós e contras do GoHighLevel
✅ Prós
- Substitui de 5 a 10 ferramentas de marketing separadas em uma única plataforma.
- Unlimited marketing automation workflows on all plans
- Modo de revenda de marca branca e SaaS disponível.
- Gerenciamento de reputação integrado e automação de avaliações
- Strong agency-focused community and customer support
❌ Contras
- Curva de aprendizado acentuada para iniciantes e usuários sem conhecimento técnico.
- No free plan — starts at $97 per month
- Custos adicionais para uso de SMS, e-mail e chamadas telefônicas.
- Weak project management features compared to Bitrix24
O que é Bitrix24?
Bitrix24 is a full business management suite focused on CRM, collaboration, project management, and internal HR tools.
It is a low-cost CRM platform that offers a complete suite of marketing automation and communication tools.
Bitrix24 is suitable for businesses of all sizes, including startups, pequenas empresas, and large enterprises.
It is known for its internal document management and HR tools.
Bitrix24
Bitrix24 is the all-in-one business suite for internal teams. It gives you CRM, project management, HR tools, and team collaboration under one roof. The free plan supports unlimited users — making it an excellent choice for budget-conscious businesses.
Preços do Bitrix24
Bitrix24 pricing varies by the number of users, with a free tier for unlimited users available.
| Plano | Preço | Ideal para |
|---|---|---|
| Básico | US$ 49 por organização por mês | Equipes pequenas de até 5 usuários |
| Padrão | US$ 99 por organização por mês | Growing companies up to 50 users |
| Profissional | US$ 199 por organização por mês | Larger businesses needing advanced automation |
| Empresa | US$ 399 por organização por mês | Grandes empresas com necessidades personalizadas |
Preços verificados em março de 2026.
Plano gratuito: Yes — Bitrix24 provides free subscription packages for unlimited users with basic features for CRM and team collaboration.
Garantia de reembolso: Bitrix24 does not advertise a formal money-back guarantee. Trial the free plan before upgrading to test the basic features.
📌 Observação: Bitrix24 uses organization-based pricing, not per user pricing. This means a team of 20 pays the same as a team of 5 on the same plan. This makes Bitrix24 budget friendly for large businesses.
⚠️ Aviso: The biggest disadvantage of Bitrix24 is limited access to technical support, especially in the lower-tier plans. The complexity of Bitrix24 in navigation and setup can be an obstacle for more novice computer users.
Principais benefícios do Bitrix24
Here’s why Bitrix24 stands out for businesses needing internal tools:
- Plano gratuito para usuários ilimitados: Bitrix24 offers free subscription packages for unlimited users. No other all-in-one platform matches this at zero cost.
- Pacote de Gerenciamento de Projetos: Bitrix24 includes a vast suite of tools, such as project management, Gantt charts, and a messenger/social intranet for teams. It rivals dedicated tools like Asana and Monday.
- Service Automation & HR: Bitrix24 includes employee scheduling, leave management, and an internal HR module. Service automation features are rare in a CRM platform.
- Team Collaboration Platform: O Bitrix24 inclui uma intranet social interna completa, chats em grupo, videochamadas e compartilhamento de arquivos. Sua equipe pode se comunicar sem sair da plataforma.
- eCommerce + Payment Processing: Bitrix24 includes a wide range of eCommerce features such as product catalogs, discounts and coupons, and inventory management. Payment processing is built in.
- CRM Marketing Features: Bitrix24 provides segment-based email marketing, customer segmentation, and analytical reports as part of its CRM marketing features.
Bitrix24: Prós e Contras
✅ Prós
- Plano gratuito para usuários ilimitados — valor incomparável
- Strong project management with Gantt charts and Kanban
- Built-in HR tools, controle de tempo, and employee scheduling
- Includes eCommerce tools and payment processing
- O preço por organização é economicamente vantajoso para equipes grandes.
❌ Contras
- Complex navigation with a steep learning curve
- A automação de marketing é básica em comparação com o GoHighLevel.
- Sem modo de marca branca ou revenda de SaaS
- Limited technical support on lower-tier plans
Comparação de recursos
Vamos mergulhar em uma comparação detalhada entre GoHighLevel e Bitrix24.
We will cover 8 key features to help you decide between these two platforms.
| Recurso | GoHighLevel | Bitrix24 |
|---|---|---|
| Preço inicial | US$ 97/mês | US$ 49/mês (plano gratuito disponível) |
| Plano Gratuito | ❌ | ✅ |
| Funcionalidades de CRM | ✅ | ✅ |
| Automação de marketing | ✅ Avançado | ✅ Básico |
| Funis de Vendas | ✅ | ❌ |
| Gerenciamento de projetos | ✅ Básico | ✅ Avançado |
| Modo White-Label / SaaS | ✅ | ❌ |
| eCommerce + Payment Processing | ❌ | ✅ |
| Ferramentas de RH e de Equipe | ❌ | ✅ |
| Ideal para | Agências de marketing | Small business teams |
1. CRM Features & Lead Management
GoHighLevel: GoHighLevel’s CRM is built around lead generation and conversion. It tracks every contact across email, SMS, phone, and social. The pipeline view shows where each lead stands. You can set automated follow-ups for customer interactions based on pipeline stage.
Bitrix24: Bitrix24 includes features such as unlimited leads, quotes, invoices, and product catalogs. It offers lead scoring and customer segmentation even on the free plan. The CRM is deep but can feel cluttered for new users who only need basic pipeline management.
⚠️ Aviso: GoHighLevel excels in funnel building and CRM automation. Bitrix24 excels in customizable CRM functionality and internal team collaboration. Pick the one that matches your use case.
2. Automação de Marketing
GoHighLevel: GoHighLevel is automation-first and optimized for marketing agencies. It supports complex automation rules for sales processes and lead nurturing. GoHighLevel allows users to message leads automatically through various channels including SMS and email.
Bitrix24: Bitrix24 offers a complete suite of marketing automation, social collaboration, and communication tools. It also supports complex automation rules for sales processes. But it lacks the depth of GoHighLevel’s multi-channel triggers.
💡 Resultado do teste: Both platforms aim to combine CRM, email marketing, landing pages, and scheduling into a single solution. For marketing campaigns at scale, GoHighLevel was faster to set up than Bitrix24 in our testing.
3. Funis de Vendas e Páginas de Destino
GoHighLevel: GoHighLevel has a powerful drag-and-drop builder for sales funnels and landing pages. You can build multi-step funnels with upsells, downsells, and order bumps. Landing pages, forms, and calendars are all connected to your CRM natively.
Bitrix24: Bitrix24 includes a basic site and landing pages builder. It can create a simple website with forms for lead generation. But it has no dedicated funnel builder with conversion optimization features like order bumps or upsells.
4. Gerenciamento de Projetos e Tarefas
GoHighLevel: GoHighLevel has basic task management and opportunity tracking. You can create tasks, set deadlines, and assign them to team members. But there are no Gantt charts, time tracking, or workload views.
Bitrix24: Bitrix24 excels in project management tools and internal business operations. It offers Gantt charts, Kanban boards, time tracking, workload management, and task dependencies. It rivals dedicated tools like Asana for complex projects.
⚠️ Aviso: If you are managing many projects internally, Bitrix24 clearly wins here. GoHighLevel is not designed for complex project workflows.
5. Ferramentas de marca branca e para agências
GoHighLevel: GoHighLevel offers extensive white-labeling options and SaaS mode for reselling. You can rebrand the entire platform with your logo and colors. The SaaS mode lets you resell access to clients at your own pricing.
Bitrix24: Bitrix24 has no white-label or SaaS reseller mode. It is designed as an internal business tool, not an agency platform. You cannot rebrand or resell Bitrix24 to your clients.
6. Communication & Team Collaboration
GoHighLevel: GoHighLevel tem uma conversa unificada caixa de entrada that pulls in SMS, email, Facebook Messenger, and Google Business messages. This is great for sales and client follow-up. But it has no internal team chat or video calls.
Bitrix24: Bitrix24 excels in providing multiple modes of communication, which is essential for collaboration. It includes group chats, video calls, a social intranet, and file sharing for small teams and large enterprises.
7. Reputation Management & Web Analytics
GoHighLevel: GoHighLevel has built-in reputation management. It automates Google and Facebook review requests. You can monitor and respond to reviews from inside the tool. Web analytics tracking is also built in for funnels and forms.
Bitrix24: Bitrix24 has no dedicated reputation management feature. Review automation is not part of the platform. Web analytics are focused on CRM and sales tracking rather than marketing funnels.
8. Preços e Custos
| Plano | GoHighLevel | Bitrix24 |
|---|---|---|
| Livre | ❌ (Apenas teste gratuito de 14 dias) | ✅ Grátis para sempre |
| Plano de entrada pago | US$ 97/mês (Iniciante) | US$ 49 por organização por mês (Básico) |
| Plano de nível intermediário | $ 297/mês (Ilimitado) | US$ 99 por organização por mês (Padrão) |
| Plano Avançado | — | US$ 199 por organização por mês (Profissional) |
| Empresa | — | US$ 399 por organização por mês |
GoHighLevel: GoHighLevel starts at $97 per month with no free plan. But when you factor in the other software it replaces — sales funnels builder, email platform, SMS tool, and booking system — most marketers save money overall. The value is in the consolidation.
Bitrix24: Bitrix24 wins on raw price. The free plan is genuinely useful. The per-organization pricing model means a team of 20 pays the same as a team of 5. For small businesses on a budget friendly stack, this is hard to beat.
Diferentes cenários
| Se você precisar | Escolher | Por que |
|---|---|---|
| Automação de marketing para agências | GoHighLevel | Sales funnels, SMS, and white-label SaaS |
| CRM gratuito para usuários ilimitados | Bitrix24 | Generous free plan, no per user pricing |
| Revenda de SaaS de marca branca | GoHighLevel | Full SaaS mode on the Unlimited plan |
| Gestão de projetos + CRM | Bitrix24 | Gantt charts, Kanban, and task management |
| Automação da gestão de reputação | GoHighLevel | Ferramentas integradas de avaliação do Google e do Facebook |
| Internal HR and team collaboration | Bitrix24 | Módulo de RH e planejamento de funcionários |
| Tight budget or small business | Bitrix24 | Free plan covers basic features for life |
💰 Seu orçamento
Bitrix24 wins on price if you need a free or low-cost CRM. GoHighLevel starts at $97/month, but it replaces many paid tools. Do the math on what you currently spend on other software.
🔌 Seu conjunto de tecnologias
Bitrix24 offers 400+ native integrations and easy integration with most apps. GoHighLevel has fewer native integrations but covers most agency needs natively. Each tool can also be integrated using automation services.
📝 Seu tipo de negócio
Marketing agencies, marketers, and consultants should pick GoHighLevel. Internal small business and large business teams that need project management should pick Bitrix24. The platforms target different company types.
🎓 Seu nível de experiência
Both platforms have a steep learning curve. GoHighLevel’s community and customer support are stronger for marketing agencies. Bitrix24 can be overwhelming due to its massive feature set.
🆓 Testes e demonstrações grátis
GoHighLevel offers a 14-day free trial. Bitrix24 has a free plan you can use forever. Test Bitrix24 on real customer dados before committing to a paid plan.
🛟 Opções de suporte
GoHighLevel has a large community of marketers with active Facebook groups. Bitrix24’s technical support is limited on lower plans. Higher plans include priority support and security guarantees for enterprise data.
Guia de Troca
Já utiliza alguma dessas ferramentas? Veja o que esperar se você mudar.
🔄 Está pensando em migrar do GoHighLevel para o Bitrix24?
✅ O que você vai ganhar:
- Um plano gratuito que suporta usuários ilimitados sem custo algum.
- Gestão de projetos mais eficaz com diagramas de Gantt e Kanban.
- HR tools, employee scheduling, and internal team intranet
❌ O que você perderá:
- Automação de marketing avançada e fluxos de trabalho multicanal
- Sales funnels builder with conversion optimization features
- Revendedor de marca branca e SaaS capacidade
📋 Como mudar:
- Exporte seus contatos e dados de pipeline do GoHighLevel como CSV.
- Crie sua conta gratuita no Bitrix24 e configure sua estrutura de CRM.
- Import contacts, rebuild pipelines, and configure automation tools
🔄 Está pensando em migrar do Bitrix24 para o GoHighLevel?
✅ O que você vai ganhar:
- Automação multicanal poderosa com SMS, e-mail e voz gotas
- A built-in sales funnels builder for high-converting landing pages
- White-label mode to resell the tool to your clients
❌ O que você perderá:
- Free plan — GoHighLevel starts at $97 per month
- Gerenciamento avançado de projetos, diagramas de Gantt e ferramentas de RH.
- Built-in eCommerce, product catalogs, and payment processing
📋 Como mudar:
- Export your Bitrix24 contacts and deal data as CSV files
- Inscreva-se no teste gratuito de 14 dias do GoHighLevel e configure sua conta.
- Import your contacts, set up pipelines, and build your first workflow
O que nossa avaliação não abordou
This review focused on small business and agency use cases. We did not deeply test enterprise SSO, advanced API workflows, or large-scale custom deployments for large enterprises. We also did not benchmark deliverability for high-volume email campaigns or test every integration. If you are a large business with strict security or compliance needs, your experience may differ.
Veredicto final
| Categoria | Ganhador |
|---|---|
| 💰 Preços | Bitrix24 |
| 🚀 Automação de Marketing | GoHighLevel |
| ⚡ Sales Funnels | GoHighLevel |
| 🎯 Funcionalidades de CRM | GoHighLevel |
| 🏢 Gestão de Projetos | Bitrix24 |
| 🔁 Marca Branca | GoHighLevel |
| 👥 Colaboração em equipe | Bitrix24 |
| ⭐ Gestão de Reputação | GoHighLevel |
| 🏆 Vencedor Geral | GoHighLevel |
🏆 VENCEDOR: GoHighLevel
GoHighLevel venceu em 6 das 8 categorias.
Ideal para: Marketing agencies, digital marketers, coaches, and consultants
GoHighLevel e Bitrix24 atendem a públicos muito diferentes.
GoHighLevel is a great choice for digital marketing agencies that will be highly involved with the setup and ongoing customizations for their users.
Bitrix24 is better suited for businesses needing internal management systems with CRM, task management, and communication features.
Bitrix24 serves small to medium enterprises that require a full digital workplace.
However, if you need lead generation, sales automation, and white-label SaaS, GoHighLevel is the right choice.
Both can also be integrated together — GoHighLevel can be integrated with Bitrix24 using automation tools to save time and money.
Mais do GoHighLevel em comparação
Veja como o GoHighLevel se compara a outros concorrentes:
GoHighLevel vence em: Pricing, white-label mode, SMS and voz automação
A HubSpot vence em: Renowned for inbound marketing tools and CRM capabilities, brand recognition
GoHighLevel vence em: CRM features, SMS automation, agency sub-accounts, and overall value
O ClickFunnels se destaca em: Excels in creating optimized sales funnels for maximizing conversions, templates, community
GoHighLevel vs Salesforce
GoHighLevel vence em: Pricing, ease of setup, built-in marketing campaigns and funnels
A Salesforce se destaca em: Powerful CRM platform with extensive customization options, enterprise reporting
GoHighLevel vs Pipedrive
GoHighLevel vence em: Marketing campaigns, SMS workflows, white-label SaaS
Pipedrive vence em: User-friendly CRM designed specifically for sales teams focusing on activity-based selling
GoHighLevel vs Mailchimp
GoHighLevel vence em: Built-in funnels, SMS, white-label SaaS, and unified CRM features
Mailchimp wins on: Expanded from email marketing to a full marketing platform with CRM features, brand familiarity
Mais comparações do Bitrix24
Veja como o Bitrix24 se compara a outros concorrentes:
Bitrix24 vence em: Free plan for unlimited users, project management, HR tools
O Zoho CRM se destaca em: Versatile platform offering a wide range of features for businesses of all sizes, ease of use
Bitrix24 vence em: Pricing, HR tools, free plan for unlimited users
A HubSpot vence em: Renowned for inbound marketing tools and CRM capabilities, smoother user experience
Bitrix24 vs SharpSpring
Bitrix24 vence em: Free plan, built-in project management, internal HR tools
SharpSpring wins on: Flexible marketing automation tailored to small and medium-sized businesses
Bitrix24 vence em: Pricing, free plan, built-in collaboration platform and project tools
A Salesforce se destaca em: Powerful CRM platform with extensive customization options, enterprise scalability
Bitrix24 vs GreenRope
Bitrix24 vence em: Free plan, project management depth, internal team collaboration
GreenRope wins on: All-in-one marketing and CRM solution with sales automation features for unlimited users
Perguntas frequentes
Por que o Bitrix24 é tão barato?
Bitrix24 uses per-organization pricing instead of per user pricing. A team of 50 pays the same as a team of 5. The free plan attracts users who upgrade later for advanced features.
Quais são as limitações do Bitrix24?
The biggest disadvantage of Bitrix24 is limited access to technical support, especially in the lower-tier plans. Its complex navigation and setup can be an obstacle for novice users.
O Bitrix24 é realmente gratuito?
Yes. Bitrix24 provides free subscription packages for unlimited users. It includes CRM, task management, video calls, and basic features. Advanced automation requires a paid plan.
Qual é a principal vantagem do Bitrix24 em relação a outros SaaS?
Bitrix24 combines free unlimited users with built-in project management, HR tools, and a collaboration platform. Most SaaS rivals charge per user or skip internal team tools entirely.
Quais empresas utilizam o Bitrix24?
Over 12 million companies use Bitrix24 worldwide. It is popular with small businesses and large enterprises in retail, real estate, manufacturing, and professional services, especially in Europe and Latin America.
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