⚡ Quick Verdict:
- Preisgestaltung: GoHighLevel generally costs between $97 per month (Starter) and $297 per month (Pro/Unlimited). Bitrix24 starts at $49/organization/month with a free plan for unlimited users.
- Ideal für: GoHighLevel is the great choice for marketing agencies, digital marketers, and coaches. Bitrix24 is the ideal choice for small to medium businesses needing internal collaboration and task management.
- Hauptunterschied: GoHighLevel is automation-first and built for marketers. Bitrix24 is a broader Geschäft management suite with project management, HR tools, and a collaboration platform for teams.
- Our pick: GoHighLevel is the excellent choice for most marketing agencies, while Bitrix24 is budget friendly for small business teams managing internal projects.
Die richtige Wahl treffen CRM and marketing platform can save your business hours of work and a lot of money.
GoHighLevel and Bitrix24 both promise an all in one marketing and CRM Lösung.
But they focus on very different users.
GoHighLevel is built for marketing agencies that need sales automation and sales funnels.
Bitrix24 is built for small teams and large enterprises that need project management and a collaboration platform.
Überblick
This review compares GoHighLevel vs Bitrix24 across pricing, crm features, and automation tools.
Both platforms aim to boost productivity for marketing campaigns and lead management workflows.
We tested both for three weeks across real marketing campaigns and lead management workflows.
By the end, you will know which tool is the right great choice for your business growth.
GoHighLevel won 6 of 8 categories. Bitrix24 won on pricing and project management.
Was ist GoHighLevel?
GoHighLevel is an all-in-one sales and marketing platform designed for marketers and agencies.
It combines crm features, email marketing, SMS, sales funnels, and appointment booking in one tool.
It helps marketers capture new leads, nurture them, and convert them into customers.
GoHighLevel is particularly suited for digital marketing agencies that require extensive setup and customization.
It is primarily targeted at marketing agencies, digital marketers, entrepreneurs, and coaches/consultants.
GoHighLevel
GoHighLevel is the marketing platform built for agencies and marketers. It replaces CRM, email tools, sales funnels, and SMS apps with one monthly fee. Agencies use it for lead generation, sales automation, and managing clients.
GoHighLevel-Preisgestaltung
Here’s what GoHighLevel costs in 2026. Let’s break down the pricing.
| Planen | Preis | Am besten geeignet für |
|---|---|---|
| Anlasser | 97 $/Monat | Small business or agency with up to 3 sub-accounts |
| Unbegrenzt | 297 $/Monat | Agenturen, die eine unbegrenzte Anzahl von Kundenkonten verwalten |
Pricing verified March 2026.
Kostenlose Testversion: Yes — GoHighLevel offers a 14-day free trial. There is no permanent free plan to date.
Geld-zurück-Garantie: GoHighLevel bietet nach Ablauf der Testphase keine formelle Geld-zurück-Garantie an.
📌 Notiz: The Starter plan limits you to 3 sub-accounts. The Unlimited plan at $297 per month includes API access, a branded desktop app, and unlimited sub-accounts. There is no per user pricing — you pay per account.
⚠️ Warnung: The biggest disadvantage of GoHighLevel is the steep learning curve. It can be overwhelming for some users. GoHighLevel also charges extra usage fees for SMS, email, and phone calls beyond your monthly allowance.
Wichtigste Vorteile von GoHighLevel
Darum zeichnet sich GoHighLevel für Marketingagenturen aus:
- All In One Marketing Platform: GoHighLevel replaces CRM, email tools, SMS apps, landing pages, and booking software. Agencies save $300–$500/month on other software subscriptions.
- Unlimited Marketing Automation: You can build complex workflows triggered by any action. Automate email campaigns, appointment reminders, and lead nurturing across SMS and email.
- White-Label-SaaS-Modus: The Unlimited plan lets you rebrand GoHighLevel as your own software. Agencies can resell it to small business clients at their own pricing.
- Verkaufstrichter Bauherr: GoHighLevel offers features such as forms, surveys, inbound phone systems, calendars, and landing pages. Build full funnels without coding.
- Reputationsmanagement: The platform automates Google and Facebook review requests. This drives more 5-star reviews and protects your brand’s online presence.
- Web Analytics & Tracking: GHL excels in funnel building and CRM automation. You get conversion tracking, lead scoring, and customer segmentation in one dashboard.
GoHighLevel: Vor- und Nachteile
✅ Vorteile
- Ersetzt 5–10 separate Marketing-Tools auf einer einzigen Plattform
- Unlimited marketing automation workflows on all plans
- White-Label- und SaaS-Reseller-Modus verfügbar
- Integriertes Reputationsmanagement und automatisierte Bewertungsfunktionen
- Strong agency-focused community and customer support
❌ Nachteile
- Steile Lernkurve für Anfänger und technisch nicht versierte Nutzer
- No free plan — starts at $97 per month
- Zusätzliche Nutzungskosten für SMS, E-Mail und Telefonanrufe
- Weak project management features compared to Bitrix24
Was ist Bitrix24?
Bitrix24 is a full business management suite focused on CRM, collaboration, project management, and internal HR tools.
It is a low-cost CRM platform that offers a complete suite of marketing automation and communication tools.
Bitrix24 is suitable for businesses of all sizes, including startups, kleine Unternehmen, and large enterprises.
It is known for its internal document management and HR tools.
Bitrix24
Bitrix24 is the all-in-one business suite for internal teams. It gives you CRM, project management, HR tools, and team collaboration under one roof. The free plan supports unlimited users — making it an excellent choice for budget-conscious businesses.
Bitrix24 Preise
Bitrix24 pricing varies by the number of users, with a free tier for unlimited users available.
| Planen | Preis | Am besten geeignet für |
|---|---|---|
| Basic | 49 $/Organisation/Monat | Kleine Teams mit bis zu 5 Nutzern |
| Standard | 99 $/Organisation/Monat | Growing companies up to 50 users |
| Professional | 199 $/Organisation/Monat | Larger businesses needing advanced automation |
| Unternehmen | 399 $/Organisation/Monat | Großunternehmen mit individuellen Anforderungen |
Pricing verified March 2026.
Kostenloser Tarif: Yes — Bitrix24 provides free subscription packages for unlimited users with basic features for CRM and team collaboration.
Geld-zurück-Garantie: Bitrix24 does not advertise a formal money-back guarantee. Trial the free plan before upgrading to test the basic features.
📌 Notiz: Bitrix24 uses organization-based pricing, not per user pricing. This means a team of 20 pays the same as a team of 5 on the same plan. This makes Bitrix24 budget friendly for large businesses.
⚠️ Warnung: The biggest disadvantage of Bitrix24 is limited access to technical support, especially in the lower-tier plans. The complexity of Bitrix24 in navigation and setup can be an obstacle for more novice computer users.
Wichtigste Vorteile von Bitrix24
Here’s why Bitrix24 stands out for businesses needing internal tools:
- Kostenloser Tarif für unbegrenzte Nutzer: Bitrix24 offers free subscription packages for unlimited users. No other all-in-one platform matches this at zero cost.
- Projektmanagement-Suite: Bitrix24 includes a vast suite of tools, such as project management, Gantt charts, and a messenger/social intranet for teams. It rivals dedicated tools like Asana and Monday.
- Service Automation & HR: Bitrix24 includes employee scheduling, leave management, and an internal HR module. Service automation features are rare in a CRM platform.
- Team Collaboration Platform: Bitrix24 umfasst ein vollständiges internes soziales Intranet, Gruppenchats, Videoanrufe und Dateifreigabe. Ihr Team kann kommunizieren, ohne die Plattform zu verlassen.
- eCommerce + Payment Processing: Bitrix24 includes a wide range of eCommerce features such as product catalogs, discounts and coupons, and inventory management. Payment processing is built in.
- CRM Marketing Features: Bitrix24 provides segment-based email marketing, customer segmentation, and analytical reports as part of its CRM marketing features.
Bitrix24: Vor- und Nachteile
✅ Vorteile
- Kostenloser Tarif für unbegrenzte Nutzer – unschlagbares Preis-Leistungs-Verhältnis
- Strong project management with Gantt charts and Kanban
- Built-in HR tools, Zeiterfassung, and employee scheduling
- Includes eCommerce tools and payment processing
- Die Preisgestaltung pro Organisation ist für große Teams kostengünstig.
❌ Nachteile
- Complex navigation with a steep learning curve
- Marketingautomatisierung ist im Vergleich zu GoHighLevel sehr einfach.
- Kein White-Label- oder SaaS-Reseller-Modus
- Limited technical support on lower-tier plans
Funktionsvergleich
Lasst uns einen detaillierten Vergleich von GoHighLevel und Bitrix24 anstellen.
We will cover 8 key features to help you decide between these two platforms.
| Besonderheit | GoHighLevel | Bitrix24 |
|---|---|---|
| Startpreis | 97 $/Monat | 49 $/Monat (kostenloser Tarif verfügbar) |
| Kostenloser Plan | ❌ | ✅ |
| CRM-Funktionen | ✅ | ✅ |
| Marketing-Automatisierung | ✅ Fortgeschritten | ✅ Basis |
| Verkaufstrichter | ✅ | ❌ |
| Projektmanagement | ✅ Basis | ✅ Fortgeschritten |
| White-Label-/SaaS-Modus | ✅ | ❌ |
| eCommerce + Payment Processing | ❌ | ✅ |
| HR- und Team-Tools | ❌ | ✅ |
| Am besten geeignet für | Marketingagenturen | Small business teams |
1. CRM Features & Lead Management
GoHighLevel: GoHighLevel’s CRM is built around lead generation and conversion. It tracks every contact across email, SMS, phone, and social. The pipeline view shows where each lead stands. You can set automated follow-ups for customer interactions based on pipeline stage.
Bitrix24: Bitrix24 includes features such as unlimited leads, quotes, invoices, and product catalogs. It offers lead scoring and customer segmentation even on the free plan. The CRM is deep but can feel cluttered for new users who only need basic pipeline management.
⚠️ Warnung: GoHighLevel excels in funnel building and CRM automation. Bitrix24 excels in customizable CRM functionality and internal team collaboration. Pick the one that matches your use case.
2. Marketingautomatisierung
GoHighLevel: GoHighLevel is automation-first and optimized for marketing agencies. It supports complex automation rules for sales processes and lead nurturing. GoHighLevel allows users to message leads automatically through various channels including SMS and email.
Bitrix24: Bitrix24 offers a complete suite of marketing automation, social collaboration, and communication tools. It also supports complex automation rules for sales processes. But it lacks the depth of GoHighLevel’s multi-channel triggers.
💡 Testergebnis: Both platforms aim to combine CRM, email marketing, landing pages, and scheduling into a single solution. For marketing campaigns at scale, GoHighLevel was faster to set up than Bitrix24 in our testing.
3. Verkaufstrichter & Landingpages
GoHighLevel: GoHighLevel has a powerful drag-and-drop builder for sales funnels and landing pages. You can build multi-step funnels with upsells, downsells, and order bumps. Landing pages, forms, and calendars are all connected to your CRM natively.
Bitrix24: Bitrix24 includes a basic site and landing pages builder. It can create a simple website with forms for lead generation. But it has no dedicated funnel builder with conversion optimization features like order bumps or upsells.
4. Projekt- und Aufgabenmanagement
GoHighLevel: GoHighLevel has basic task management and opportunity tracking. You can create tasks, set deadlines, and assign them to team members. But there are no Gantt charts, time tracking, or workload views.
Bitrix24: Bitrix24 excels in project management tools and internal business operations. It offers Gantt charts, Kanban boards, time tracking, workload management, and task dependencies. It rivals dedicated tools like Asana for complex projects.
⚠️ Warnung: If you are managing many projects internally, Bitrix24 clearly wins here. GoHighLevel is not designed for complex project workflows.
5. White-Label- und Agentur-Tools
GoHighLevel: GoHighLevel offers extensive white-labeling options and SaaS mode for reselling. You can rebrand the entire platform with your logo and colors. The SaaS mode lets you resell access to clients at your own pricing.
Bitrix24: Bitrix24 has no white-label or SaaS reseller mode. It is designed as an internal business tool, not an agency platform. You cannot rebrand or resell Bitrix24 to your clients.
6. Communication & Team Collaboration
GoHighLevel: GoHighLevel verfügt über eine einheitliche Gesprächsführung Posteingang that pulls in SMS, email, Facebook Messenger, and Google Business messages. This is great for sales and client follow-up. But it has no internal team chat or video calls.
Bitrix24: Bitrix24 excels in providing multiple modes of communication, which is essential for collaboration. It includes group chats, video calls, a social intranet, and file sharing for small teams and large enterprises.
7. Reputation Management & Web Analytics
GoHighLevel: GoHighLevel has built-in reputation management. It automates Google and Facebook review requests. You can monitor and respond to reviews from inside the tool. Web analytics tracking is also built in for funnels and forms.
Bitrix24: Bitrix24 has no dedicated reputation management feature. Review automation is not part of the platform. Web analytics are focused on CRM and sales tracking rather than marketing funnels.
8. Preisgestaltung und Kosten
| Planen | GoHighLevel | Bitrix24 |
|---|---|---|
| Frei | ❌ (Nur 14-tägige Testphase) | ✅ Für immer kostenlos |
| Bezahlter Einstiegsplan | 97 $/Monat (Einsteigerpaket) | 49 $/Organisation/Monat (Basis) |
| Mittlerer Tarif | 297 $/Monat (Unbegrenzt) | 99 $/Organisation/Monat (Standard) |
| Erweiterter Plan | — | 199 $/Organisation/Monat (Professionell) |
| Unternehmen | — | 399 $/Organisation/Monat |
GoHighLevel: GoHighLevel starts at $97 per month with no free plan. But when you factor in the other software it replaces — sales funnels builder, email platform, SMS tool, and booking system — most marketers save money overall. The value is in the consolidation.
Bitrix24: Bitrix24 wins on raw price. The free plan is genuinely useful. The per-organization pricing model means a team of 20 pays the same as a team of 5. For small businesses on a budget friendly stack, this is hard to beat.
Verschiedene Szenarien
| Falls Sie Folgendes benötigen: | Wählen | Warum |
|---|---|---|
| Marketingautomatisierung für Agenturen | GoHighLevel | Sales funnels, SMS, and white-label SaaS |
| Kostenloses CRM für unbegrenzte Nutzer | Bitrix24 | Generous free plan, no per user pricing |
| White-Label-SaaS-Reselling | GoHighLevel | Full SaaS mode on the Unlimited plan |
| Projektmanagement + CRM | Bitrix24 | Gantt charts, Kanban, and task management |
| Automatisierung des Reputationsmanagements | GoHighLevel | Integrierte Bewertungstools für Google und Facebook |
| Internal HR and team collaboration | Bitrix24 | Mitarbeiterplanungs- und HR-Modul |
| Tight budget or small business | Bitrix24 | Free plan covers basic features for life |
💰 Ihr Budget
Bitrix24 wins on price if you need a free or low-cost CRM. GoHighLevel starts at $97/month, but it replaces many paid tools. Do the math on what you currently spend on other software.
🔌 Dein Tech-Stack
Bitrix24 offers 400+ native integrations and easy integration with most apps. GoHighLevel has fewer native integrations but covers most agency needs natively. Each tool can also be integrated using automation services.
📝 Ihre Geschäftsart
Marketing agencies, marketers, and consultants should pick GoHighLevel. Internal small business and large business teams that need project management should pick Bitrix24. The platforms target different company types.
🎓 Dein Erfahrungslevel
Both platforms have a steep learning curve. GoHighLevel’s community and customer support are stronger for marketing agencies. Bitrix24 can be overwhelming due to its massive feature set.
🆓 Kostenlose Testversionen und Demos
GoHighLevel offers a 14-day free trial. Bitrix24 has a free plan you can use forever. Test Bitrix24 on real customer Daten before committing to a paid plan.
🛟 Supportoptionen
GoHighLevel has a large community of marketers with active Facebook groups. Bitrix24’s technical support is limited on lower plans. Higher plans include priority support and security guarantees for enterprise data.
Umstellungsleitfaden
Nutzen Sie bereits eines dieser Tools? Hier erfahren Sie, was Sie beim Wechsel erwartet.
🔄 Wechsel von GoHighLevel zu Bitrix24?
✅ Was Sie davon haben:
- Ein kostenloser Tarif, der eine unbegrenzte Anzahl von Nutzern ohne Kosten unterstützt.
- Stärkeres Projektmanagement mit Gantt-Diagrammen und Kanban
- HR tools, employee scheduling, and internal team intranet
❌ Was Sie verlieren werden:
- Fortschrittliche Marketingautomatisierung und Multi-Channel-Workflows
- Sales funnels builder with conversion optimization features
- White-Label- und SaaS-Reseller Fähigkeit
📋 So wechseln Sie:
- Exportieren Sie Ihre Kontakte und Pipeline-Daten aus GoHighLevel als CSV-Datei.
- Erstellen Sie Ihr kostenloses Bitrix24-Konto und richten Sie Ihre CRM-Struktur ein.
- Import contacts, rebuild pipelines, and configure automation tools
🔄 Wechsel von Bitrix24 zu GoHighLevel?
✅ Was Sie davon haben:
- Leistungsstarke Multi-Channel-Automatisierung mit SMS, E-Mail und Stimme Tropfen
- A built-in sales funnels builder for high-converting landing pages
- White-label mode to resell the tool to your clients
❌ Was Sie verlieren werden:
- Free plan — GoHighLevel starts at $97 per month
- Fortgeschrittenes Projektmanagement, Gantt-Diagramme und HR-Tools
- Built-in eCommerce, product catalogs, and payment processing
📋 So wechseln Sie:
- Export your Bitrix24 contacts and deal data as CSV files
- Melden Sie sich für die 14-tägige kostenlose Testversion von GoHighLevel an und konfigurieren Sie Ihr Konto.
- Import your contacts, set up pipelines, and build your first workflow
What Our Review Didn’t Cover
This review focused on small business and agency use cases. We did not deeply test enterprise SSO, advanced API workflows, or large-scale custom deployments for large enterprises. We also did not benchmark deliverability for high-volume email campaigns or test every integration. If you are a large business with strict security or compliance needs, your experience may differ.
Endgültiges Urteil
| Kategorie | Gewinner |
|---|---|
| 💰 Preisgestaltung | Bitrix24 |
| 🚀 Marketing-Automatisierung | GoHighLevel |
| ⚡ Sales Funnels | GoHighLevel |
| 🎯 CRM-Funktionen | GoHighLevel |
| 🏢 Projektmanagement | Bitrix24 |
| 🔁 White-Labeling | GoHighLevel |
| 👥 Teamzusammenarbeit | Bitrix24 |
| ⭐ Reputationsmanagement | GoHighLevel |
| 🏆 Gesamtsieger | GoHighLevel |
🏆 GEWINNER: GoHighLevel
GoHighLevel gewinnt 6 von 8 Kategorien.
Ideal für: Marketing agencies, digital marketers, coaches, and consultants
GoHighLevel und Bitrix24 bedienen sehr unterschiedliche Zielgruppen.
GoHighLevel is a great choice for digital marketing agencies that will be highly involved with the setup and ongoing customizations for their users.
Bitrix24 is better suited for businesses needing internal management systems with CRM, task management, and communication features.
Bitrix24 serves small to medium enterprises that require a full digital workplace.
However, if you need lead generation, sales automation, and white-label SaaS, GoHighLevel is the right choice.
Both can also be integrated together — GoHighLevel can be integrated with Bitrix24 using automation tools to save time and money.
Mehr von GoHighLevel im Vergleich
So schneidet GoHighLevel im Vergleich zu anderen Anbietern ab:
GoHighLevel gewinnt bei: Pricing, white-label mode, SMS and Stimme Automatisierung
HubSpot punktet in folgenden Bereichen: Renowned for inbound marketing tools and CRM capabilities, brand recognition
GoHighLevel gewinnt bei: CRM features, SMS automation, agency sub-accounts, and overall value
ClickFunnels punktet in folgenden Bereichen: Excels in creating optimized sales funnels for maximizing conversions, templates, community
GoHighLevel vs Salesforce
GoHighLevel gewinnt bei: Pricing, ease of setup, built-in marketing campaigns and funnels
Salesforce punktet bei: Powerful CRM platform with extensive customization options, enterprise reporting
GoHighLevel vs Pipedrive
GoHighLevel gewinnt bei: Marketing campaigns, SMS workflows, white-label SaaS
Pipedrive gewinnt in: User-friendly CRM designed specifically for sales teams focusing on activity-based selling
GoHighLevel vs Mailchimp
GoHighLevel gewinnt bei: Built-in funnels, SMS, white-label SaaS, and unified CRM features
Mailchimp wins on: Expanded from email marketing to a full marketing platform with CRM features, brand familiarity
Mehr zu Bitrix24 im Vergleich
So schneidet Bitrix24 im Vergleich zu anderen Mitbewerbern ab:
Bitrix24 gewinnt bei: Free plan for unlimited users, project management, HR tools
Zoho CRM punktet in folgenden Bereichen: Versatile platform offering a wide range of features for businesses of all sizes, ease of use
Bitrix24 gewinnt bei: Pricing, HR tools, free plan for unlimited users
HubSpot punktet in folgenden Bereichen: Renowned for inbound marketing tools and CRM capabilities, smoother user experience
Bitrix24 vs SharpSpring
Bitrix24 gewinnt bei: Free plan, built-in project management, internal HR tools
SharpSpring wins on: Flexible marketing automation tailored to small and medium-sized businesses
Bitrix24 gewinnt bei: Pricing, free plan, built-in collaboration platform and project tools
Salesforce punktet bei: Powerful CRM platform with extensive customization options, enterprise scalability
Bitrix24 vs GreenRope
Bitrix24 gewinnt bei: Free plan, project management depth, internal team collaboration
GreenRope wins on: All-in-one marketing and CRM solution with sales automation features for unlimited users
Häufig gestellte Fragen
Warum ist Bitrix24 so günstig?
Bitrix24 uses per-organization pricing instead of per user pricing. A team of 50 pays the same as a team of 5. The free plan attracts users who upgrade later for advanced features.
Welche Einschränkungen hat Bitrix24?
The biggest disadvantage of Bitrix24 is limited access to technical support, especially in the lower-tier plans. Its complex navigation and setup can be an obstacle for novice users.
Ist Bitrix24 wirklich kostenlos?
Yes. Bitrix24 provides free subscription packages for unlimited users. It includes CRM, task management, video calls, and basic features. Advanced automation requires a paid plan.
Was ist der entscheidende Vorteil von Bitrix24 gegenüber anderen SaaS-Lösungen?
Bitrix24 combines free unlimited users with built-in project management, HR tools, and a collaboration platform. Most SaaS rivals charge per user or skip internal team tools entirely.
Welche Unternehmen nutzen Bitrix24?
Over 12 million companies use Bitrix24 worldwide. It is popular with small businesses and large enterprises in retail, real estate, manufacturing, and professional services, especially in Europe and Latin America.
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