⚡ Veredito rápido:
- Preços: Criação CRM starts at $25/user/month. Nutshell CRM Os preços começam em US$ 13 por usuário por mês.
- Ideal para: Creatio suits workflow automação and complex sales processes. Nutshell suits pequenas empresas that want contact management without setup work.
- Principal diferença: Creatio is a no code platform with a negócios process management engine. Nutshell is a focused CRM with sales automation and email templates.
- Nossa escolha: Creatio CRM, because it covers marketing, sales and service in one platform and lets teams build applications without code.
Most CRM shortlists come down to scope.
Creatio CRM and Nutshell CRM sit at opposite ends of that scale.
One is a no code platform to automate workflows across a whole company.
The other is CRM software built for small to mid-sized B2B sales teams.
Picking wrong costs you months of setup or years of outgrown tools.
Visão geral
This Creatio CRM vs Nutshell comparison covers pricing, core features and ease of use.
It also breaks down which business environment each tool fits.
Our writers spent hands-on time with both products.
Essas observações aparecem nas seções "O que nossa equipe notou" abaixo.
The rest draws on vendor documentation, pricing pages and G2 reviews.
O que é o Creatio CRM?
Creatio CRM is a no code platform to automate workflows and CRM in one place.
The company describes its goal as giving customers the maximum degree of freedom.
In practice, that means you can reshape almost any screen or process.
Creatio products split into three CRM applications you can buy separately.
Marketing Creatio handles campaigns, Sales Creatio handles deals, and Service Creatio handles tickets.
Together they cover managing customer relationships, account management and order management.
Studio Creatio sits underneath as the no code design layer.
Creatio is headquartered in Boston, MA, with 700+ employees across six offices.
That local presence supports customers in 100 countries.
Here is a walkthrough of the platform before we get into pricing.
🏆 Vencedor: Creatio CRM
A no code platform that pairs CRM with real workflow automation. Built for teams that outgrow rigid tools.
Preços do Creatio CRM
Creatio sells three tiers. Each one is priced per user.
| Plano | Preço | Ideal para |
|---|---|---|
| Crescimento | US$ 25 por usuário por mês | Growing teams starting with core CRM |
| Empresa | US$ 55 por usuário por mês | Companies needing deeper workflow automation |
| Ilimitado | US$ 85 por usuário por mês | Full platform access and heavy customization |
Pricing verified September 2026.
Teste grátis: Yes. Creatio offers a 14-day trial with no card required at signup.
Garantia de reembolso: None advertised. Terms are handled through the sales contract instead.
📌 Observação: Creatio claims a 37% lower total cost of ownership. It credits flexible pricing and its no code architecture for that number.
⚠️ Aviso: The listed price covers the platform. Marketing Creatio, Service Creatio and some marketplace add ons are quoted separately, so ask for a full quote.
Principais benefícios do Creatio CRM
Here is what makes Creatio worth a look:
- Business Process Management engine: A native BPM engine runs complex workflows end to end. Few CRM tools ship this natively.
- No code tools for citizen developers: A drag-and-drop UI designer lets non-technical staff create business apps without coding. Your ops lead can ship an app without a developer.
- Industry workflows: Creatio ships ready-made industry workflows for 20 verticals. That cuts blank-page setup time.
- Faster rollouts: Organizations using Creatio often report a 70% cut in rollout timelines versus traditional CRMs.
- Analyst recognition: Creatio is named a Leader and Strong Performer across Gartner and Forrester reports. It was a 2025 Visionary in the Gartner Magic Quadrant for Sales Force Automation.
- Long lasting relationships: Customers include AMD, Bayer, Kraft Heinz, Visteon, Société Générale Group and BNP Paribas Group.
- Marketplace scale: Over 700 connectors, templates and ready-to-go apps are available. Integration work rarely starts from scratch.
O que nossa equipe observou
Nosso escritor set up a trial account and built a small pipeline from scratch. Here is what stood out from that hands-on time:
Prós e contras do Creatio CRM
✅ Prós
- Native BPM engine handles workflows most CRM software cannot
- No code UI designer lets citizen developers build applications
- Marketing, sales and service run on one shared data model
- Marketplace of over 700 connectors covers most integration needs
- Ready-made industry workflows for 20 verticals shorten setup
❌ Contras
- Entry price is nearly double Nutshell’s Foundation plan
- The freedom to customize adds real setup complexity
- Marketing and service apps are quoted on top of the platform fee
- Too much platform for a single user or a three-person team
O que é o Nutshell CRM?
O Nutshell CRM é um software CRM baseado na nuvem, desenvolvido para equipes de vendas B2B de pequeno a médio porte.
It aims for core functionality in an easy-to-use and affordable package.
Contact management, calendar sync and click-to-call come standard.
You get unlimited CRM contacts and no data limits on every plan.
Nutshell deliberately skips the heavier configuration layers that slow rollouts down.
Reviewers consistently rank it above heavier CRM software on ease of use.
The learning curve is short enough that most teams are productive within days.
This video walks through the interface if you prefer to watch first.
Runner Up: Nutshell CRM
A simple CRM with free live support and free data migration on every plan. Best for small teams that want to skip setup.
Preços do CRM em poucas palavras
Nutshell CRM plans are sold per user. There are five tiers.
| Plano | Preço | Ideal para |
|---|---|---|
| Fundação | US$ 13 por usuário por mês | A single user or a first CRM |
| Crescimento | US$ 25 por usuário por mês | Small teams adding reporting |
| Pró | US$ 42 por usuário por mês | Múltiplos fluxos de trabalho e sequências de e-mails pessoais |
| Negócios | US$ 59 por usuário por mês | Teams needing a full reporting suite |
| Empresa | US$ 79 por usuário por mês | Auditoria log, priority support and custom fields at scale |
Pricing verified September 2026.
Teste grátis: Sim. O Nutshell oferece um período de teste gratuito de 14 dias para novos usuários.
Garantia de reembolso: None published. You can cancel before the next month bills instead.
📌 Observação: Free data migration and free live support come with all plans. Most rivals charge for that kind of onboarding help.
⚠️ Aviso: Features stack by tier. Multiple pipelines, the full reporting suite and the audit log sit on higher plans, so check the plan page before you commit.
Principais benefícios do Nutshell CRM
Here is where Nutshell earns its keep:
- Short ramp-up: The minimal learning curve lets users get productive within days. That matters when nobody owns admin duty.
- Gestão visual de pipelines: Drag-and-drop boards track deals through each stage. Board, List, Map and Chart views cover different working styles.
- Marketing included: Email marketing, landing pages and web forms ship without paid add-ons. Rivals usually sell these separately.
- Lead discovery tools: ProspectorIQ finds new contacts and VisitorIQ identifies companies visiting your site.
- Suporte ao vivo gratuito: Live chat and email support cover all customers. Enterprise accounts get priority handling.
- Wide connections: It links to Google Workspace, Microsoft 365, Slack, MailChimp and Zendesk. Over 5,000 more apps connect through Zapier.
- Acesso móvel: Apps for iOS and Android keep reps updating records between meetings.
O que nossa equipe observou
Our writer imported a test contact list and ran a short funnel through it. Here is what stood out:
Prós e contras do CRM em poucas palavras
✅ Prós
- Foundation plan costs $13 per user per month
- Migração de dados e suporte ao vivo gratuitos em todos os planos.
- Contatos CRM ilimitados, sem limites de dados.
- Email marketing and web forms included without add-ons
❌ Contras
- A automação é menos avançada do que a do HubSpot ou Salesforce
- Reviewers ask for better email attachment handling
- No no-code construtor de aplicativos for work outside sales
Comparação de recursos
Here is where the two products separate. We compared ten areas that change day-to-day work.
| Recurso | Creatio CRM | CRM em poucas palavras |
|---|---|---|
| Preço inicial | US$ 25 por usuário por mês | US$ 13 por usuário por mês |
| Gestão de Processos de Negócio | ✅ | ❌ |
| No Code App Builder | ✅ | ❌ |
| Marketing por e-mail integrado | ✅ (separate app) | ✅ (incluído) |
| Recursos de IA | ✅ | ✅ |
| Migração de dados gratuita | ❌ | ✅ |
| Audit Log | ✅ | ✅ (Empresa) |
| Aplicativos móveis | ✅ | ✅ |
| Ideal para | Workflow automation across operations | Small businesses running a sales funnel |
1. Automação de Vendas
Creatio CRM: Sales Creatio is an end-to-end platform designed to accelerate sales processes of any complexity. It consolidates customer data and automates lead and opportunity handling. Rules can branch by deal size, territories or product line without code.
CRM em poucas palavras: Sales automation here targets the repetitive parts. Lead routing and follow-up notifications run on their own. It is narrower than Creatio, but a rep can set it up in minutes.
2. Pipeline and Client Management
Creatio CRM: Client management covers accounts, contacts, order management and service history in one record. Account management and account research can be handed to AI agents. The trade-off is that you must define the model before it works well.
CRM em poucas palavras: Pipeline management uses visual drag-and-drop boards to move deals along. Board, List, Map and Chart views let each person work the way they prefer. Multiple pipelines unlock on the Pro plan.
3. No Code Tools and Citizen Developers
Creatio CRM: A no code UI designer and drag-and-drop visual tools let staff build applications without writing code. That turns operations leads into citizen developers. Creatio positions this as a low code platform where power users keep the ability to go deeper.
CRM em poucas palavras: There is no app builder. You customize fields, views and pipelines, then stop. For a small team that is often the right call, since nobody has to maintain custom apps.
⚠️ Aviso: A code platform to automate workflows only pays off if someone owns it. Without an internal owner, that freedom becomes shelfware.
4. Business Process Management
Creatio CRM: A native business process management engine models multi-step processes across departments. Studio Creatio is where those flows get drawn and versioned. This is the single biggest gap between the two products.
CRM em poucas palavras: Nutshell automates inside the sales funnel only. Anything crossing into finance, HR or fulfilment needs a separate tool. That keeps the technology simple and the setup fast.
5. AI Agents and Insights
Creatio CRM: Creatio AI runs agents that handle account research, lead conversion and ticket resolution on their own. Analytics, customizable dashboards and AI-powered insights feed data-driven decisions. Some of this is newer than the core platform, so test it against your own data.
CRM em poucas palavras: AI here assists revenue-driving tasks rather than replacing them. Expect drafting help and summaries, not autônomo agents. It is a lighter approach that suits a smaller data set.
6. Marketing Campaigns and Email
Creatio CRM: Marketing Creatio is a multichannel marketing platform for tracking leads, prospects and customers. It is built to orchestrate customer journey stages and execute marketing campaigns from one board. Think of it as an omnichannel marketing platform bolted to the same database as sales.
CRM em poucas palavras: Email marketing covers list creation, bulk sends and drip campaigns. Email templates and personal email sequences come with the higher tiers. Lead capture runs through web forms that add people to the system automatically.
7. Service and Order Management
Creatio CRM: Service Creatio is a full-cycle, AI-powered service management platform. Cases, order management and customer service queues sit beside sales records. That shared view is how Creatio aims to enhance customer and employee experiences at once.
CRM em poucas palavras: Nutshell is not a service desk. It does cover quotes and invoices, which keeps deal paperwork next to the deal. For post-sale support you will pair it with Zendesk or similar.
8. Integrações e complementos do Marketplace
Creatio CRM: A marketplace of over 700 connectors, templates and marketplace add ons covers most stacks. The technology stack is built for the maximum degree of freedom when wiring the platform into existing systems. Third-party connections can also be built with no code.
CRM em poucas palavras: Native integration covers Google Workspace, Microsoft 365 and Slack, so Gmail and Outlook both work. Calendar sync keeps meetings tied to records. Zapier adds over 5,000 apps when a native connection is missing.
9. Team Collaboration and Meeting Notes
Creatio CRM: Collaboration happens inside process steps and task queues rather than a chat feed. Assignments and notifications follow the workflow you drew. It is structured, which helps large teams and annoys small ones.
CRM em poucas palavras: Collaboration features keep teams on the same page without extra process. Reviewers single out the reminder and scheduling tools here.
Nutshell also summarizes calls so notes land on the record automatically.
10. Support and Learning Resources
Creatio CRM: Learning runs through an academy, partner network, podcasts and videos. Partners handle rollouts too. Banza, for example, delivered Creatio for Astana Motors to improve the customer experience and tighten sales.
CRM em poucas palavras: Live chat and email support are free on every plan, with priority handling for enterprise accounts. You reach a human quickly. That is unusual at $13 per user.
11. Preços e Custos
Both vendors price per user per month. Here they are side by side.
| Nível | Creatio CRM | CRM em poucas palavras |
|---|---|---|
| Entrada | Crescimento — US$ 25/usuário/mês | Fundação — US$ 13/usuário/mês |
| Meio | Empresarial — US$ 55/usuário/mês | Crescimento — US$ 25/usuário/mês |
| Upper mid | ❌ | Pro — US$ 42/usuário/mês |
| Alto | Ilimitado — US$ 85/usuário/mês | Empresarial — US$ 59/usuário/mês |
| Principal | ❌ | Empresarial — US$ 79/usuário/mês |
Creatio CRM: Three tiers, from $25 to $85 per user per month. You are paying for platform reach, not seat count. The 37% lower total cost of ownership claim assumes you replace several tools with one.
CRM em poucas palavras: Five tiers, from $13 to $79 per user per month. The ladder is gentle, so a growing company upgrades one step at a time. At the top, Nutshell Enterprise costs less than Creatio Unlimited.
Diferentes cenários
| Se você precisar | Escolher | Por que |
|---|---|---|
| The lowest entry cost | CRM em poucas palavras | $13 versus $25 per user |
| Workflow automation beyond sales | Creatio CRM | Motor BPM nativo |
| To build applications without code | Creatio CRM | No code UI designer |
| To be live this week | CRM em poucas palavras | Free migration, days to launch |
| Marketing, sales and service together | Creatio CRM | One shared data model |
| Free live support at every tier | CRM em poucas palavras | Chat and email for all customers |
💰 Seu orçamento
Ten users on Nutshell Foundation cost $130 a month. The same headcount on Creatio Growth costs $250, before any marketplace add ons.
🔌 Seu conjunto de tecnologias
Nutshell fits a business environment already built on Google Workspace or Microsoft 365. Creatio suits companies replacing several disconnected tools at once.
🎓 Seu nível de experiência
Nutshell asks almost nothing of a first-time admin. Creatio rewards someone who enjoys mapping processes and keeping the model up to date.
📈 Seus planos de crescimento
If you expect new territories, extra languages or longer approval chains, Creatio absorbs that. Nutshell handles growth in headcount better than growth in complexity.
🆓 Testes e demonstrações grátis
Both run 14-day trials. Import a real contact list and push five live deals through, since a demo dataset hides the friction.
🛟 Opções de suporte
Nutshell gives every customer live chat and email. Creatio’s site names genuine care and communicating transparently as a defining part of how the Creatio team works with clients.
Guia de Troca
Already on one of these? Here is what changes if you move.
🔄 Switching from Creatio CRM to Nutshell CRM?
✅ O que você vai ganhar:
- A $12 lower price per user per month at entry level
- Migração de dados e suporte ao vivo gratuitos em todos os planos.
- Far shorter setup timelines and less admin overhead
❌ O que você perderá:
- The business process management engine and any flows built on it
- No code tools for building applications outside sales
- Service and order management inside the same platform
📋 Como mudar:
- Export accounts, contacts and open deals from Creatio to CSV
- Start a Nutshell trial and hand the files to their free migration team
- Rebuild your stages as pipelines, then reconnect Gmail or Outlook
🔄 Switching from Nutshell CRM to Creatio CRM?
✅ O que você vai ganhar:
- Workflow automation that reaches finance, service and fulfilment
- Industry workflows for 20 verticals as a starting point
- AI agents for account research and ticket resolution
❌ O que você perderá:
- The $13 entry price and the gentle five-step pricing ladder
- Free migration help and free live support on cheaper plans
- Bundled email marketing, landing pages and web forms
📋 Como mudar:
- Export contacts, companies and pipeline history from Nutshell
- Map your sales stages to a Creatio process before you import anything
- Load the data, then rebuild dashboards and reporting views
O que nossa avaliação não abordou
We looked at these products from a small and mid-market angle. We did not audit segurança certifications, test the API under load, or measure how each system responds with a million records. Custom Creatio quotes negotiated through partners were also outside our scope. If you run a regulated business or need deep audit log reporting, verify those details with each vendor directly.
Veredicto final
| Categoria | Ganhador |
|---|---|
| 💰 Preços | CRM em poucas palavras |
| 🚀 Principais funcionalidades do CRM | Creatio CRM |
| ⚙️ Automação de fluxo de trabalho | Creatio CRM |
| 🤖 Capacidades de IA | Creatio CRM |
| 👶 Facilidade de uso | CRM em poucas palavras |
| 🔌 Integrações | Creatio CRM |
| 🛟 Acesso de suporte | CRM em poucas palavras |
| 🏆 Vencedor Geral | Creatio CRM |
🏆 VENCEDOR: CREATI CRM
Creatio CRM wins 4 of 7 categories.
Ideal para: workflow automation, multi-department operations, teams that want to build applications without code
Creatio CRM is a platform that happens to include CRM. Nutshell CRM is a CRM that stays a CRM. That difference drives every other line in this comparison.
If your bottleneck is a process nobody has written down, Creatio pays back the setup work. It handles workflows and CRM together, and it lifts efficiency across business units rather than fighting your operations.
Nutshell is the better pick for small businesses that want productivity today. It is cheaper, faster to launch, and easier to keep clean. Just be honest about whether you will outgrow it in two years.
Mais comparações do Creatio CRM
Here is how Creatio holds up against the other names on most shortlists.
A Creatio vence em: process modelling depth, no code app building, per-user pricing that does not jump between tiers
A HubSpot vence em: a usable free tier, content and SEO tooling, a far larger library of learning material
A Creatio vence em: shorter rollout timelines, configuration without developers, lower total cost across departments
A Salesforce se destaca em: partner and contractor availability, app exchange breadth, hiring for existing admin skills
A Creatio vence em: cross-department automation, service and order handling, industry-specific starting templates
Pipedrive vitórias em: a lower starting price, faster first-week setup, a cleaner deal board for pure sales teams
A Creatio vence em: a true BPM engine, mature customer service applications, analyst standing in CRM-specific reports
Vitórias do CRM na segunda-feira em: visual project boards, cheaper small-team plans, quicker adoption for non-sales staff
Mais sobre o Nutshell CRM em comparação
Nutshell competes in a crowded slice of the market. Here is where it lands.
O Nutshell vence em: predictable per-seat cost as you grow, free migration help, email marketing without a separate hub
A HubSpot vence em: automation depth, reporting range, a free plan for teams testing the water
O Nutshell vence em: a much lower entry price, simpler onboarding, clearer pipeline views for B2B reps
Keap vitórias em: campaign branching logic, payments and invoicing depth, small-business marketing sequences
CRM em poucas palavras vs. CRM em cápsulas
O Nutshell vence em: built-in lead discovery tools, free live support at every tier, richer pipeline view options
Capsule vence em: a free plan for very small teams, a lighter interface, simpler contact-only workflows
Nutshell CRM vs Freshsales CRM
O Nutshell vence em: bundled marketing features, free data migration, support that is not gated behind a tier
Freshsales vence em: built-in phone and chat channels, a free starting plan, tighter links to the wider Freshworks suite
Perguntas frequentes
Para que serve o Creatio?
Creatio is used to automate workflows and run CRM on one no code platform. Teams handle marketing, sales and service, then build extra apps without writing code.
O Nutshell é um bom CRM?
Yes, for small to mid-sized B2B sales teams. Reviewers rate it highly for ease of use, affordability and free live support. Automation is lighter than bigger rivals.
Qual é o software CRM número 1?
Salesforce holds the largest market share. But “best” depends on fit. Between these two, Creatio suits complex operations and Nutshell suits lean sales teams.
Quanto custa um CRM por mês?
Most CRM software runs $12 to $90 per user monthly. Nutshell starts at $13 and Creatio starts at $25. Add-ons and migration fees change the real total.
Onde está localizado o Nutshell CRM?
Nutshell is based in Ann Arbor, Michigan. Creatio, by contrast, is headquartered in Boston with roughly 700 employees spread across six offices worldwide.
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