

⚡ Veredito rápido:
- Preços: Cobre CRM starts at $9/seat/month. Nutshell CRM Os preços começam em US$ 13 por usuário por mês.
- Ideal para: Copper for teams living inside the Gmail caixa de entrada. Nutshell for B2B teams that want sales automação plus marketing tools.
- Principal diferença: Copper is a Chrome extension CRM built around Google Workspace. Nutshell is a standalone sales CRM with email marketing built in.
- Nossa escolha: Copper CRM, rated 3.5 versus 2.8, wins for Google-first small businesses.

Your CRM software should not feel like a second job.
Copper CRM and Nutshell CRM both promise to kill manual data entry.
They go about it in two different ways.
Copper lives inside Gmail and Google Calendar as a Chrome extension.
Nutshell is a standalone sales CRM with marketing tools attached.
Visão geral
This Copper CRM vs Nutshell CRM comparison covers pricing, features, and day-to-day functionality.
Nossos redatores passaram um tempo testando ambas as ferramentas na prática.
Essas observações aparecem nas seções "O que nossa equipe notou" abaixo.
We also pulled from vendor documentation and G2 review pages.
By the end, you will know which CRM fits your sales process.
O que é o Copper CRM?
Copper is a customer relationship management tool built only for Google Workspace.
It launched in 2012 as a simple Gmail extension.
Its job back then was to automate data entry from email.
Today it is a full CRM for Google Workspace, formerly G Suite.
A Copper afirma ter mais de 30.000 clientes de CRM em todo o mundo, incluindo o próprio Google.
Most users are small to mid-sized companies that live in Google products.

The short review below walks through the interface at a normal working pace.

🏆 Vencedor: Copper CRM
Copper puts your CRM inside Gmail and Google Calendar. You create leads and tasks directly from an email thread. New contacts fill themselves in from message data.
Preços do CRM em cobre
Copper CRM pricing runs across four seats-based tiers.
| Plano | Preço | Ideal para |
|---|---|---|
| Iniciante | US$ 9 por assento por mês | Organizing contacts only, no pipeline |
| Básico | US$ 23 por assento por mês | Up to 2,500 contacts and one pipeline |
| Profissional | US$ 59 por assento por mês | Workflow automation and 15,000 contacts |
| Negócios | US$ 99 por assento por mês | Email sequence sending and website tracking |
Pricing verified August 2026.

Teste grátis: 14 days, so you can test the site and sync before paying.
Garantia de reembolso: None published. Cancel before your renewal date instead.
📌 Observação: The Starter plan ships with limited features and no pipeline functionality. It only organizes contacts. The Professional plan adds workflow automation and custom reportagem.
⚠️ Pricing conflict: Our CSV lists annual rates. Copper’s site shows higher figures when paid monthly, such as $29 for Basic and $134 for the Business tier. Check the vendor page before you buy.
Principais benefícios do CRM em cobre
Here is what makes Copper worth a look:
- Integração com o Google Workspace: Emails, meetings, and contact data sync on their own. Copper’s integration reaches Google Calendar, Google Drive, Google Docs, and Google Sheets.
- Work from the inbox: Create and update leads, people, companies, and tasks directly from Gmail and Google Calendar.
- Menos entrada manual de dados: Records populate themselves from Gmail. Your sales reps stop retyping the same details.
- Pipelines visuais: Create pipelines for deals and projects. Multiple pipelines let one team track sales and delivery separately.
- Email engagement tracking: Copper shows when someone opened a message and what they clicked.
- API amigável: Reviewers rate the API as easier to build against than other CRMs like HubSpot.
- Segurança basics: Data encryption, two-factor authentication, and Google’s own security standards.

Start the 14-day trial if that list matches how your team already works.
O que nossa equipe observou
Nosso escritor ran Copper alongside a live Gmail inbox for several days. Here is what stood out from that time.

Vantagens e Desvantagens do Copper CRM
✅ Prós
- Google Workspace integration is unmatched by other CRM tools
- Chrome extension puts the CRM inside your Gmail inbox
- Familiar interface means faster onboarding for Google users
- Automated emails send from your own Gmail account
- Transparent pricing with no hidden developer costs
❌ Contras
- Pricing is high for the functionality on offer
- Cannot be used natively by companies on Microsoft 365
- Contact management has been reported as unreliable by some users
- Marketing functionality is clunky and runs through Outfunnel
O que é o Nutshell CRM?
Nutshell CRM is a cloud-based sales CRM for small to mid-sized B2B teams.
It packs contact management, pipelines, and email marketing into one page.
The company aims for core functionality at an affordable price.
Nutshell works with Google Workspace, Microsoft 365, Outlook, and Slack.
Zapier adds over 5,000 more apps to that list.
Reviewers rate it as one of the easier CRM tools to learn.

This walkthrough shows the boards, dashboards, and reports in motion.

🥈 Runner Up: Nutshell CRM
Nutshell bundles sales automation and email marketing in one plan. Every customer gets free live support and free data migration. Contacts are unlimited on every tier.
Preços do CRM em poucas palavras
Nutshell plans are sold per user across five tiers.
| Plano | Preço | Ideal para |
|---|---|---|
| Fundação | US$ 13 por usuário por mês | A single user or a first sales team |
| Crescimento | US$ 25 por usuário por mês | Teams that need a reporting suite |
| Pró | US$ 42 por usuário por mês | Personal email sequences and multiple pipelines |
| Negócios | US$ 59 por usuário por mês | Full reporting suite, auditoria log, custom fields |
| Empresa | US$ 79 por usuário por mês | Larger teams needing priority support |
Pricing verified August 2026.

Teste grátis: 14 days, with no card needed to view the product.
Garantia de reembolso: None listed. You can downgrade or cancel each month.
📌 Observação: Every plan includes unlimited contacts, no data limits, free data migration, and free live support. That last part is rare at this price.
⚠️ Aviso: Costs climb fast as you add seats. Five people on the Business tier costs $295 per month before any add ons.
Principais benefícios do Nutshell CRM
Here is where Nutshell earns its keep:
- Marketing without extras: Email marketing, landing pages, and web forms ship inside the CRM software.
- Automação de vendas: Lead routing, follow-up notifications, and email sequences cut repetitive work for sales reps.
- Four pipeline views: Board, List, Map, and Chart. The Map view helps teams that work sales territories.
- Prospecção de leads: VisitorIQ flags companies visiting your site. ProspectorIQ surfaces a new lead from its database.
- Suporte ao vivo gratuito: Live chat and email support on every plan, with priority support for enterprise teams.
- No data limits: Unlimited contacts on all plans. You import new contacts from a CSV file at any time.
- Aplicativos móveis: Nativo iOS and Android apps give you access from any device, with calendar sync and click-to-call.

Test those marketing tools during the trial before you commit a full team.
O que nossa equipe observou
Our writer built a test funnel in Nutshell and moved a few deals through it. Here is what came out of that.

Prós e contras do CRM em poucas palavras
✅ Prós
- Minimal learning curve, so teams are productive within days
- Migração de dados e suporte ao vivo gratuitos em todos os planos.
- Works with Google Workspace, Microsoft 365, and Slack
- Unlimited contacts with no data limits on any tier
❌ Contras
- A automação é menos avançada do que a do HubSpot ou Salesforce
- Email attachment handling needs work, according to user reviews
- Gmail integration is shallower than a native Google CRM
- Advanced capabilities sit behind the $59 Business plan
Comparação de recursos
Both tools cover the CRM basics. The gaps show up in how each one handles email, automation, and reporting.
| Recurso | CRM de cobre | CRM em poucas palavras |
|---|---|---|
| Preço inicial | US$ 9 por assento por mês | US$ 13 por usuário por mês |
| Plano Gratuito | ❌ | ❌ |
| Gmail Extension | ✅ | ❌ |
| Works With Outlook | ❌ | ✅ |
| Múltiplos Oleodutos | ✅ | ✅ |
| Marketing por e-mail integrado | ❌ | ✅ |
| Pontuação de liderança | ✅ | ❌ |
| Rastreamento de sites | ✅ | ✅ |
| Suporte ao vivo gratuito | ❌ | ✅ |
| Ideal para | Equipes do Google Workspace | B2B teams on a budget |
1. Integração com o Google Workspace
CRM em cobre: This is the whole reason Copper exists. The Chrome extension loads the CRM inside Gmail and Google Calendar. Emails, meetings, and contact data sync without a click.

CRM em poucas palavras: Google is one option among many here. Nutshell connects to Google Workspace, Microsoft 365, Outlook, and Slack. Zapier opens up thousands of other tools.

⚠️ Aviso: Copper works strictly inside Google Workspace. A Microsoft 365 shop cannot run it natively.
2. Gestão de Contatos
CRM em cobre: Records fill themselves from Gmail, which kills most manual data entry. The Basic plan caps you at 2,500 contacts. Professional raises the import ceiling to 15,000.

CRM em poucas palavras: No contact ceiling at all, on any plan. You import a CSV file and start work. Custom fields let you customize records for your own sales process.

⚠️ Aviso: Some Copper users report glitches where contact information disappears. Keep a CSV backup of your data.
3. Gestão de Oleodutos
CRM em cobre: You create pipelines for sales, onboarding, or delivery work. Multiple pipelines let one team manage deals and projects side by side. The Starter plan has none of this.

CRM em poucas palavras: Drag-and-drop boards track each deal through its stages. Four views ship as standard: Board, List, Map, and Chart. Multiple pipelines start on the Pro plan.

4. Automação de fluxo de trabalho
CRM em cobre: Workflow automation removes repetitive steps and more manual entry. It arrives on the Professional plan. You automate tasks like stage changes and follow-up reminders.

CRM em poucas palavras: Sales automation handles lead routing and follow-up notifications. It is simpler to set up than Salesforce. It is also less powerful once your rules get complex.

5. Email Templates and Sequences
CRM em cobre: Email templates keep replies consistent across the team. Automated emails send from your own Gmail account. A full email sequence needs the Business tier.

CRM em poucas palavras: Personal email sequences and drip campaigns run inside the CRM. You send bulk emails to a list you built there. No separate marketing tool is required.

⚠️ Aviso: Copper’s automated emails go out as transactional messages from Gmail. They carry no unsubscribe link, so they are unfit for bulk emails.
6. Lead Scoring and Website Tracking
CRM em cobre: Lead scoring ranks who deserves attention first. Copper also tracks email opens and clicks. Sales reps easily track which prospects went quiet.

CRM em poucas palavras: VisitorIQ handles website tracking by naming companies that browse your site. ProspectorIQ digs up new contacts. ferramentas de IA then suggest the next revenue-driving action.

7. Relatórios e Análises
CRM em cobre: Custom reporting lets you build sales reports from your own Copper data. You can push results into Google Sheets for deeper analysis. Reporting starts on the Professional plan.

CRM em poucas palavras: Dashboards track sales KPIs and team performance out of the box. A full reporting suite plus an audit log sits on the Business plan. AI reunião summaries feed those timelines.

8. Gestão de Projetos
CRM em cobre: Project management runs on the same pipeline engine as sales. You manage projects for clients after the deal closes. Files live in Google Drive and Google Docs.

CRM em poucas palavras: Post-sale work leans on quotes and invoices instead. That suits teams selling products more than teams running long delivery projects.

9. Automated Tasks and Support
CRM em cobre: Automated tasks fire off notifications when a deal stalls. Support is documentation-led, with paid tiers getting faster response. The mobile app logs calls and texts on its own.

CRM em poucas palavras: Free live support covers every customer, not just the top plan. Free data migration comes with it. Competitors usually charge for that help.

10. Preços e Custos
Here are both ladders side by side.
| Nível | CRM de cobre | CRM em poucas palavras |
|---|---|---|
| Entrada | A partir de: US$ 9 por assento por mês | Fundação: US$ 13/usuário/mês |
| Low-mid | Básico: US$ 23 por assento por mês | Crescimento: US$ 25 por usuário por mês |
| Meio | Profissional: US$ 59 por licença por mês | Pro: US$ 42/usuário/mês |
| Alto | Negócios: US$ 99 por assento por mês | Empresarial: US$ 59/usuário/mês |
| Principal | ❌ Nenhum | Empresarial: US$ 79/usuário/mês |
CRM em cobre: The $9 entry point looks cheap until you learn it has no pipelines. Real work starts at $23. The jump to $59 and then $99 is steep for a pequenas empresas.
CRM em poucas palavras: Foundation at $13 gives you a working CRM, not a contact list. Nutshell’s top tier costs less per user per month than Copper’s Business tier.
Diferentes cenários
| Se você precisar | Escolher | Por que |
|---|---|---|
| A CRM inside Gmail | CRM de cobre | Native Gmail extension |
| Marketing por e-mail incluído | CRM em poucas palavras | No paid add ons |
| Outlook or Microsoft 365 | CRM em poucas palavras | O cobre é exclusivo do Google. |
| Pontuação de liderança | CRM de cobre | Built into paid tiers |
| Contatos ilimitados | CRM em poucas palavras | No data limits anywhere |
| Hands-on onboarding | CRM em poucas palavras | Free live support and migration |
💰 Seu orçamento
Copper’s usable tier costs $23 per seat. Nutshell gives you pipelines at $13 per user per month.
🔌 Seu conjunto de tecnologias
Copper only makes sense with Google Workspace integration in play. Nutshell suits mixed stacks with Outlook or Slack.
📝 Seu Processo de Vendas
Relationship selling from the inbox favors Copper. High-volume outbound with bulk emails favors Nutshell.
🎓 Seu nível de experiência
Both are beginner-friendly. Nutshell has the shorter learning curve for a first-time CRM buyer.
🆓 Testes e demonstrações grátis
Each vendor offers a 14-day free trial. Load real contacts during the trial, not sample data.
🛟 Opções de suporte
Nutshell gives live chat and email help to every customer. Copper leans on documentation and its help center.
Guia de Troca
Already paying for one of them? Here is what changes if you move.
🔄 Switching from Copper CRM to Nutshell CRM?
✅ O que você vai ganhar:
- Email marketing and landing pages with no add ons
- Unlimited contacts and free live support
- Freedom from a Google-only stack
❌ O que você perderá:
- The Chrome extension that runs inside your Gmail inbox
- Automatic sync with Google Calendar and Google Drive
- Lead scoring and project-style pipelines
📋 Como mudar:
- Export people, companies, and opportunities from Copper as CSV files
- Start the Nutshell free trial and ask for free data migration
- Rebuild your pipeline stages, then update custom fields to match
🔄 Switching from Nutshell CRM to Copper CRM?
✅ O que você vai ganhar:
- A CRM that lives inside Gmail and Google Calendar
- Records that build themselves from email, cutting manual data entry
- Lead scoring plus pipelines for client projects
❌ O que você perderá:
- Built-in email marketing, web forms, and landing pages
- Unlimited contacts and the free live support desk
- Outlook and Microsoft 365 compatibility
📋 Como mudar:
- Export contacts, leads, and deals from Nutshell to CSV
- Open a Copper trial and install the Chrome extension in Gmail
- Import your data, then create pipelines that mirror your old stages
O que nossa avaliação não abordou
This comparison focused on small businesses and mid-sized sales teams. We did not test enterprise rollouts, single sign-on, or custom API builds at scale. Long-term deliverability of bulk emails also sits outside what we could verify. If you manage 50 or more sales reps, your priorities will look different from ours.
Veredicto final
| Categoria | Ganhador |
|---|---|
| 💰 Preços | CRM em poucas palavras |
| 🔌 Integração com o Google Workspace | CRM de cobre |
| 🚀 Contact Management | CRM em poucas palavras |
| ⚡ Automação de fluxo de trabalho | CRM de cobre |
| 📊 Relatórios e análises | CRM de cobre |
| 📣 Ferramentas de Marketing | CRM em poucas palavras |
| 🎯 Pontuação de Liderança | CRM de cobre |
| 👶 Facilidade de uso | CRM de cobre |
| 🏆 Vencedor Geral | CRM de cobre |
🏆 VENCEDOR: COPPER CRM
Copper CRM wins 5 of 8 categories and holds the higher rating at 3.5.
Ideal para: Google Workspace teams, agencies managing client projects, sales reps who work from the inbox
These are not interchangeable products. Copper is a Google-first CRM that happens to run sales. Nutshell is a sales CRM that happens to include marketing.
Nutshell is the better buy on price and on support. It costs less per user and hands you free help from day one.
Copper still takes the overall win. If your business already runs on Gmail and Google Calendar, no other CRM matches that fit.
Mais comparações do Copper CRM
Copper is not the only CRM software worth a look. This clip lines it up against the usual alternatives.
Copper vence em: Gmail-native workflow, a friendlier API, transparent pricing with no surprise developer bills
A HubSpot vence em: A genuine free tier, deeper marketing tools, room to grow past 100 sales reps
Copper vence em: Tighter Gmail extension, faster setup for Google shops, cleaner day-one interface
O Insightly vence em: Stronger project management, more reporting depth, better fit for Microsoft-based companies
CRM de cobre vs CRM de cápsula
Copper vence em: Automatic contact enrichment from Gmail, lead scoring, Google Calendar sync
Cápsula vitórias em: Lower entry price, a free plan for very small teams, simpler contact records
Copper vence em: Days-not-months onboarding, no admin headcount, predictable per-seat cost
A Salesforce se destaca em: Advanced capabilities at scale, territory and forecasting depth, a far larger app marketplace
Mais sobre o Nutshell CRM em comparação
Nutshell competes in a crowded field of pequenas empresas CRM tools. The video below covers its closest rivals.
O Nutshell vence em: Marketing included at $13, free migration for your data, live human support on every plan
A HubSpot vence em: Automation depth, a broader app directory, reporting that scales to large teams
Nutshell CRM vs Freshsales CRM
O Nutshell vence em: Map view for field sales, unlimited contacts, no charge for onboarding help
Freshsales vence em: A free starting tier, built-in phone and chat, stronger AI lead scoring
CRM em poucas palavras vs. CRM de segunda-feira
O Nutshell vence em: Purpose-built sales pipelines, email marketing in the same tool, simpler pricing per user
Vitórias do CRM na segunda-feira em: Flexible boards for non-sales work, richer views, tighter fit with project teams
O Nutshell vence em: Much lower entry cost, shorter learning curve, no mandatory onboarding fee
Keap vitórias em: Heavier marketing automation, native payments, sales and billing in one funnel
Perguntas frequentes
Para que serve o Copper CRM?
It manages contacts, leads, and deals from inside Gmail. Sales and customer-facing teams use it to track relationships without leaving Google Workspace.
O Copper CRM funciona com o Outlook?
No. The platform is built for Google Workspace only. Companies on Microsoft 365 should pick Nutshell or another CRM instead.
O Nutshell é um bom CRM?
Yes, for small to mid-sized B2B sales teams. Reviewers praise its ease of use, free live support, and included email marketing.
Quanto custa um CRM por mês?
Most small business plans land between $13 and $99 per seat. Copper starts at $9 per seat and Nutshell at $13.
Qual é o software CRM número 1?
Salesforce leads the market by revenue. For Google-first teams, Copper is the better daily tool, and it wins this comparison.












