⚡ Veredito rápido:
- Preços: Cápsula CRM runs $0 to $36 per user per month. Thryv starts at $244/month for Marketing Center.
- Ideal para: Capsule for contact management and sales pipeline work. Thryv for local service businesses that need a website, booking, and invoices in one dashboard.
- Principal diferença: Capsule is a focused CRM system. Thryv software bundles CRM with marketing, payments, and a website builder.
- Nossa escolha: Capsule CRM for most small businesses, based on its 4.0 rating and free plan.
Capsule CRM and Thryv both promise to help you manage customer relationships.
They are not really built for the same buyer.
Capsule is CRM software for teams that live in a sales pipeline.
Thryv is an all-in-one platform for local service businesses.
One costs $18 per user. The other starts in the hundreds.
Here is how to pick the right CRM solution for your negócios.
Visão geral
This Capsule CRM vs Thryv comparison covers pricing, key features, and ease of use.
It also breaks down which businesses each tool actually fits.
Nosso escritor spent hands-on time inside Thryv directly.
Notes on Capsule come from its documentation, pricing details, and G2 reviews.
By the end, you will know which CRM system fits your sales process.
O que é o Capsule CRM?
Capsule CRM is a cloud-based customer relationship management platform for small to medium businesses.
It centralizes contact records, notes, emails, and social profiles in one place.
The idea is powerful simplicity, not a wall of advanced features.
You get contact management, a sales pipeline, task tracking, and project boards.
Most teams can set up a Capsule account without an admin.
That makes it a fit for startups and small businesses on a budget.
🏆 Vencedor: Capsule CRM
A simple CRM system for keeping track of customers and deals. The free version covers 250 contacts and 2 users.
Preços do Capsule CRM
Eis como será o custo do Capsule CRM em 2026.
| Plano | Preço | Ideal para |
|---|---|---|
| Livre | $0 | Solo users testing core features |
| Iniciante | US$ 18 por usuário por mês | Small teams tracking customer dados |
| Crescimento | US$ 36 por usuário por mês | Multiple sales pipelines and workflow automations |
Pricing verified August 2026.
Teste grátis: Yes. Capsule offers a 14-day trial of its paid plans with no card required, and the free version has no time limit.
Garantia de reembolso: None advertised. You can downgrade back to the free plan at any time instead.
📌 Observação: The free version covers 250 contacts, 2 users, and 50MB of storage. It does not include reporting features, so you cannot generate reports until you move to a paid plan.
⚠️ Pricing conflict: Our research notes list five paid tiers, including Advanced at $60 and Ultimate at $75 per user per month, plus a discount of up to 15% when billed annually. Our verified data shows three plans at $0, $18, and $36. Check the Capsule pricing page before you pay annually.
Principais benefícios do Capsule CRM
Here is what makes Capsule worth a look:
- Contact management done right: Every person and company gets a 360-degree record. Notes, calls, files, and social profiles sit on one screen.
- Múltiplos canais de vendas: You can build custom sales pipelines for each sales cycle. Sales opportunities move through stages you define.
- Quadros de projeto: Won deals flow into project management boards. That keeps delivery work tied to the deal that paid for it.
- Workflow automations: Tracks give you templated task lists for repeatable business processes. Higher tiers add multi-step automação.
- Google Workspace and Microsoft 365: Add contacts from Gmail and see events inside Capsule. Sync runs one way, so changes in Capsule do not push back.
- Premium integrations: Over 60 native connections cover Xero, QuickBookse Mailchimp. Zapier adds more than 1,000 other integrations.
- Marketing por e-mail integrado: O Transponder integration handles marketing campaigns without a second login.
O que nossa equipe observou
Note: We have not had extended hands-on time inside a Capsule account yet. The points above come from published documentation, pricing details, and G2 reviews.
According to G2 reviews, contact management and the sales pipeline are the two features praised most often. The mobile app is described as useful for tasks on the go, though reviewers say it could be better. Support runs through email, and some reviewers ask for live chat.
Prós e contras do Capsule CRM
✅ Prós
- Free version covers 250 contacts and 2 users
- Clean, user friendly design that needs almost no training
- Starter plan costs $18 per user per month
- Over 60 native integrations, plus Zapier for custom links
- Project boards connect won deals to delivery work
❌ Contras
- The free version has no reporting functionality
- Email tracking asks you to BCC a special address
- Menos funcionalidades avançadas do que os grandes fornecedores de CRM.
- Support is email only, with no live chat option
O que é Thryv?
Thryv is customer relationship management and reputation software for small businesses.
Thryv Holdings, Inc. is a publicly traded SaaS company based in Dallas, Texas.
It began as a conglomerate of Yellow Pages companies and now employs more than 2,400 employees.
The company operates in 48 states and supports over 50,000 local businesses.
Thryv software helps owners reach more customers, stay organized, and get paid faster.
You manage workflows, teams, and client interactions from any location.
This walkthrough shows how the platform looks in daily use.
Thryv
An all-in-one platform for local service businesses. Website builder, booking, invoices, and CRM sit in one dashboard.
Preços do Thryv
Thryv sells packages rather than simple per user seats.
| Plano | Preço | Ideal para |
|---|---|---|
| Centro de Marketing | US$ 255/mês | Local listings, SEO, and marketing campaigns |
| Keap | US$ 299/mês | Sales and marketing automation for growing teams |
Pricing verified August 2026.
Teste grátis: Thryv advertises a free plan with limited features. Full Business Center and Marketing Center access is quoted by a sales rep.
Garantia de reembolso: None published. Contract terms and cancellation rules are handled by your account manager.
📌 Observação: Thryv packages bundle software and services. Website hosting, listing sync, and support are folded into the monthly fee.
⚠️ Pricing conflict: Our research notes say Thryv pricing starts at $20.00 per user per month with a one time onboarding fee of $250. Our verified data shows Marketing Center at $244/month and Keap at $299/month. Ask for written pricing details before you sign.
Principais benefícios do Thryv
Here is where Thryv earns its price tag:
- Centro de Comando Thryv: A unified inbox pulls email, SMS, social messages, and web chats together. You respond to every customer from one screen.
- Online booking: Clients book appointments 24/7. Typical users report a 61% increase in bookings.
- Client portal estimates: Customers schedule visits, sign documents, and make payments in a secure portal.
- Listagens locais aprimoradas: Business information syncs across 50+ listing sites. Reviews are gathered in one place.
- SMS marketing messages: E-mail baseado em gatilhos e texto campaigns send personalized offers automatically.
- ThryvPay and invoices: Digital document signing and an online payment processor help service businesses get paid faster.
- Construtor de sites: You get a professional site plus 24/7 support from the Thryv team.
O que nossa equipe observou
Our writer signed up for Thryv and worked through setup, booking, and invoicing. Here is what stood out from that hands-on time:
Thryv: Prós e Contras
✅ Prós
- Website, booking, payments, and CRM in one dashboard
- Owners save an average of 20 hours per week on admin work
- The AI Response Tool drafts replies to reviews quickly
- 24/7 support and TeamChat for internal messages
❌ Contras
- Package pricing starts far above most CRM tools
- Onboarding fees and contract terms are quoted by phone
- Sales pipeline depth is thinner than a dedicated CRM system
- Its 2.6 rating reflects billing and cancellation complaints
Comparação de recursos
These two products overlap less than the category name suggests. Below are ten areas where the gap between them shows up in daily work.
| Recurso | CRM Cápsula | Thryv |
|---|---|---|
| Preço inicial | US$ 18 por usuário por mês | $ 244/mês |
| Plano Gratuito | ✅ | ❌ |
| Múltiplos canais de vendas | ✅ | ❌ |
| Campos personalizados | ✅ | ✅ |
| Construtor de Sites | ❌ | ✅ |
| Appointments and Payments | ❌ | ✅ |
| Gestão de Reputação Online | ❌ | ✅ |
| Google Workspace Sync | ✅ | ❌ |
| Ideal para | Sales teams tracking deals | Empresas de serviços locais |
1. Contact Management and Customer Data
CRM Cápsula: Contact records hold notes, emails, files, and social profiles in one view. Everything a team needs to understand a client sits on a single screen. That centralized customer data is the core of the product.
Thryv: Client records live in Thryv Business Center alongside appointments and invoices. TeamChat keeps internal messages between other team members out of customer threads. The focus is service history rather than deal history.
2. Sales Pipeline and Lead Management
CRM Cápsula: You can build multiple sales pipelines with your own stages. Sales opportunities carry a value, an owner, and a close date. Lead management follows the shape of your sales cycle instead of a fixed template.
Thryv: Market Builder aims at lead generation from local search rather than pipeline stages. New leads arrive from listings, web chat, and calls. Deal tracking exists, but it is thinner than a dedicated CRM system.
3. Task Tracking and Getting Paid Faster
CRM Cápsula: Tasks link to a person, a deal, or a project board. Tracks turn repeatable business processes like onboarding into templated checklists. Calendar sync with Outlook and Gmail keeps deadlines visible.
Thryv: Work after the sale is the strong point here. Estimates, digital document signing, and ThryvPay invoices sit in the same flow as appointments. That is how owners stay organized and get paid faster.
4. Email Marketing and Marketing Campaigns
CRM Cápsula: The Transpond integration adds email marketing inside the CRM. You can run marketing campaigns against saved contact lists. Mailchimp remains available if your sales and marketing stack already uses it.
Thryv: Marketing automation covers email plus SMS marketing messages triggered by customer actions. Social posts are scheduled from the same place. This is broader than what Capsule offers out of the box.
5. Reporting Tools and Analytics
CRM Cápsula: The sales dashboard shows conversion rates, pipeline health, and revenue forecasting. You can generate reports on activity and performance from paid tiers upward. Reporting features are missing from the free version.
Thryv: Campaign analytics measure which ads, listings, and messages bring calls. Reporting tools lean toward marketing return rather than deal forecasting. That fits owners who buy leads and want to see the payback.
6. Integrations and Add Ons
CRM Cápsula: Over 60 native connections cover Xero, QuickBooks, and Mailchimp. Zapier and Automate.io open more than 1,000 other integrations. Google Workspace, once branded G Suite, connects for contacts and calendar.
Thryv: The suite is closed by design, so most tools you need are already inside it. Website analytics track visitors without a third-party script. Fewer add ons means less setup, but also less freedom.
⚠️ Aviso: Capsule syncs one way with Google Workspace and Microsoft 365. Updates made in Capsule do not push back into those services, so full integration is not what you get.
7. Ease of Use and Everyday Workflow
CRM Cápsula: The interface is intuitive enough that new users rarely need training. G2 reviews describe it as clean and quick to learn. Teams get moving without a dedicated administrator.
Thryv: There is more to learn because the platform does more. The AI Response Tool drafts replies to reviews, which cuts a slow daily chore. Onboarding is guided, and 24/7 support answers setup questions.
8. Mobile Access and Online Presence
CRM Cápsula: iOS e Android apps cover contacts, tasks, and pipeline updates. G2 reviews call the mobile app handy but ask for polish. There is no reputation or listings feature at all.
Thryv: Online reputation management is a headline feature. Business details sync across 50+ sites and reviews land in one queue. For a shop that depends on local search, that matters more than pipeline depth.
9. Customization and Extra Services
CRM Cápsula: Custom fields, tags, and custom pipelines shape the CRM around your business. Project boards extend account management past the closed deal. Everything is self-serve.
Thryv: SEO services are sold as done-for-you work, not just software. An account manager handles listings, keywords, and site changes. You buy outcomes and give up some hands-on control.
10. Preços e Custos
Here are both price lists side by side.
| Nível do Plano | CRM Cápsula | Thryv |
|---|---|---|
| Livre | $0 | ❌ |
| Plano de entrada pago | Starter: $18/user/month | Central de Marketing: US$ 244/mês |
| Nível superior | Growth: $36/user/month | Keap: US$ 299/mês |
CRM Cápsula: A three-person team on Starter pays $54 a month. Cost scales with headcount, so a large team gets expensive. For small businesses under ten seats, it stays cheap.
Thryv: The $244 monthly fee is flat, not per user. That price includes services a CRM does not provide, like a website and listing sync. Compared against agency fees, the math looks different than a straight software comparison.
Diferentes cenários
| Se você precisar | Escolher | Por que |
|---|---|---|
| Um plano gratuito para começar. | CRM Cápsula | 250 contacts at no cost |
| Múltiplos canais de vendas | CRM Cápsula | Custom stages per sales cycle |
| A website and booking | Thryv | Builder and calendar included |
| Review and listing control | Thryv | Syncs across 50+ sites |
| Low cost per user | CRM Cápsula | $18 per user per month |
| Configuração fácil para iniciantes | CRM Cápsula | Pouco treinamento necessário |
💰 Seu orçamento
Capsule costs less than a single Thryv package until you pass roughly thirteen seats. If cash is tight, the free version buys you time to test the workflow.
🔌 Seu conjunto de tecnologias
Already running Xero, Mailchimp, and Google Workspace? You can use Capsule alongside them, while Thryv expects to replace several of those tools.
📞 How You Win Work
If deals come from outbound calls and referrals, a pipeline tool wins. If they come from local search and phone enquiries, Thryv’s listings and booking do more.
🎓 Seu nível de experiência
Capsule is easier for a first CRM because there is less to configure. Thryv gives you an account manager, which suits owners who would rather delegate the technology.
🆓 Testes e demonstrações grátis
Test Capsule yourself with real customer data before you pay annually. Thryv runs a guided demo, so book time when you can ask about contracts and the onboarding fee.
🛟 Opções de suporte
Capsule answers by email and has no help desk chat, which frustrates some reviewers. Thryv offers 24/7 support and staffed onboarding as part of the package.
🔐 Data and Security
Both platforms host your data in the cloud with role-based access for employees. Ask each vendor about export rights and security documentation before migrating records.
Guia de Troca
Already using one of these? Here is what changes if you move.
🔄 Switching from Capsule CRM to Thryv?
✅ O que você vai ganhar:
- A website builder and hosted professional site
- Online booking, estimates, and ThryvPay invoices
- Listing sync and review replies in one dashboard
❌ O que você perderá:
- The free plan and low per-seat pricing
- Multiple custom sales pipelines and project boards
- Sixty-plus native integrations and Zapier links
📋 Como mudar:
- Export contacts, notes, and open opportunities to CSV
- Book a Thryv demo and confirm contract terms in writing
- Let onboarding import your records and rebuild your calendar
🔄 Switching from Thryv to Capsule CRM?
✅ O que você vai ganhar:
- A far lower monthly bill for a small team
- Deeper pipeline stages, custom fields, and tags
- Freedom to pick your own contabilidade and email tools
❌ O que você perderá:
- Website hosting, SEO services, and listing management
- Client portal booking, payments, and document signing
- 24/7 support and a named account manager
📋 Como mudar:
- Download contacts, invoices, and documents from Thryv
- Open a Capsule account and import the contact file
- Rebuild pipelines, then arrange website hosting elsewhere
O que nossa avaliação não abordou
This comparison looked at small businesses and lean sales teams. We did not measure call quality inside Thryv, test either mobile app against heavy field use, or price out custom SEO retainers. Non profits, franchises, and regulated industries have needs we did not cover. There is no perfect CRM for every business, so treat these notes as a starting point.
Veredicto final
| Categoria | Ganhador |
|---|---|
| 💰 Preços | CRM Cápsula |
| 🚀 Contact and Pipeline Features | CRM Cápsula |
| 📣 Automação de Marketing | Thryv |
| 📊 Recursos de relatório | CRM Cápsula |
| 👶 Facilidade de uso | CRM Cápsula |
| 🔌 Integrações | CRM Cápsula |
| 🌐 Online Presence and Booking | Thryv |
| 🏆 Vencedor Geral | CRM Cápsula |
🏆 VENCEDOR: CAPSULE CRM
Capsule CRM wins 5 out of 7 categories.
Ideal para: Contact management, sales pipeline tracking, and small businesses buying their first CRM software
Capsule CRM and Thryv sell to different rooms. Capsule is a focused CRM solution for teams that track deals and want clean customer records at $18 per user.
Thryv is a business operating system for local service companies. Booking, invoices, listings, and a site builder in one place can be worth real money to a plumber or a salon owner.
Thryv is a great tool if you want fewer vendors and less admin. But for pure CRM work, Capsule gives you more control for a fraction of the price. That is why it takes the win here.
Mais comparações do Capsule CRM
Here is how Capsule stacks up against other CRMs worth a look.
O Capsule CRM se destaca em: Flat $18 seat pricing, faster setup with no admin, project boards for post-sale delivery
A HubSpot vence em: A far bigger free tier, native marketing automation, and a much deeper app marketplace
CRM Cápsula vs. Pipedrive
O Capsule CRM se destaca em: A genuine free plan, simpler contact records, and Tracks for repeatable checklists
Pipedrive vence em: Sharper pipeline forecasting, richer activity goals, and a stronger sales reporting suite
O Capsule CRM se destaca em: Shorter learning curve, cleaner mobile apps, and no need for a certified partner
O Zoho CRM se destaca em: Scripting and custom modules, a wider product suite, and cheaper entry seats
Capsule CRM vs Freshsales
O Capsule CRM se destaca em: Predictable pricing, tidy contact records, and easier handover between other team members
Freshsales vence em: Built-in phone and chat, AI lead scoring, and tighter help desk ties through Freshworks
Mais comparações de Thryv
Thryv competes with other platforms built for local business owners.
Thryv vence em: Done-for-you listing sync, staffed onboarding, and 24/7 phone support for non-technical owners
GoHighLevel vence em: Agency reselling, deeper funnel building, and lower monthly cost for hands-on marketers
Thryv vence em: Website hosting, review management, and appointment booking for walk-in trades
Keap vence com base em: Multi-step campaign logic, sales pipeline automation, and a longer track record with coaches
Thryv vs ActiveCampaign
Thryv vence em: Payments, scheduling, and a client portal that ActiveCampaign simply does not include
ActiveCampaign vence em: Email deliverability, segmentation depth, and far cheaper entry pricing
Thryv vence em: Local search visibility, invoicing, and services bundled with the software
A HubSpot vence em: Free entry point, reporting depth, and room to grow into a full revenue platform
Perguntas frequentes
Para que serve o Capsule CRM?
It stores contact records, tracks sales opportunities through pipeline stages, and manages tasks. Small businesses use it to keep customer interactions and follow-ups in one place.
Qual o preço do Capsule CRM?
The free version costs $0. Starter is $18 per user per month and Growth is $36 per user per month, verified August 2026.
O Thryv é um CRM?
Yes, but it is more than that. Thryv bundles customer relationship management with a website builder, booking, invoicing, and listing management for local service businesses.
A Thryv faz parte das Páginas Amarelas?
Thryv Holdings grew out of a group of Yellow Pages directory companies. It now sells software and marketing services from its Dallas, Texas headquarters.
Which is the best CRM software for a pequenas empresas?
For deal tracking on a budget, Capsule wins this comparison at $18 per seat. Choose Thryv only if you also need a site, bookings, and payments.
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