⚡ Veredito rápido:
- Preços: GoHighLevel starts at $97/month. ClickUp starts at $7/user/month with a free plan.
- Ideal para: GoHighLevel for agencies running sales and marketing. ClickUp for teams running project management.
- Principal diferença: GoHighLevel is built to manage customer relationships. ClickUp is built to manage tasks.
- Nossa escolha: GoHighLevel, because it handles lead capture, follow ups, and booking in one place.
GoHighLevel and ClickUp both promise to help pequenas empresas Economize tempo.
Mas eles foram construídos para duas funções diferentes.
GoHighLevel is customer relationship management software with marketing tools attached.
ClickUp is a project management platform with task management at its core.
Pick the wrong one and you will fight the tool every day.
Visão geral
This GoHighLevel vs ClickUp comparison covers pricing, features, and ease of use.
We also break down which company each platform actually fits.
Nossos redatores passaram um tempo experimentando ambas as plataformas.
Essas observações aparecem nas seções "O que nossa equipe notou" abaixo.
Pricing and plan dados come straight from each vendor’s published pricing page.
O que é GoHighLevel?
GoHighLevel é um CRM and marketing platform built for agencies and small businesses.
It was designed to help businesses manage their customer relationships effectively.
You can capture leads, run email marketing, and book calls in one place.
The automation engine handles follow ups so repetitive tasks stop eating your day.
Agencies pick it mostly for the sales pipeline and the white-label option.
🏆 Vencedor: GoHighLevel
Capture leads, nurture them, and close deals from one dashboard. Best for agencies that resell marketing services to clients.
Preços GoHighLevel
GoHighLevel keeps its plans simple. There are two published tiers.
| Plano | Preço | Ideal para |
|---|---|---|
| Iniciante | US$ 97/mês | Profissionais de marketing individuais e pequenas empresas |
| Ilimitado | US$ 297/mês | Agências com múltiplas contas de clientes |
Pricing verified September 2026.
Teste grátis: Yes. A 14-day trial is offered, and a card is required at signup.
Garantia de reembolso: None advertised. Cancel before renewal to avoid the next charge.
📌 Observação: The Unlimited plan adds sub-accounts and white-label branding. That is the tier most agencies buy.
⚠️ Pricing conflict: Some sources list GHL from $97 to $497 per month. Our CSV records only Starter and Unlimited, so those are the figures used here.
Principais benefícios do GoHighLevel
Here is what makes GoHighLevel worth a look:
- Real CRM contacts: Every lead gets a record with a full activity log. You can track leads from first click to signed deal.
- Automação de marketing: Email and SMS sequences fire on their own. This cuts the manual work behind most marketing efforts.
- Fully automated booking: Calendars sync with your pipeline. Prospects book themselves without a back-and-forth thread.
- White label for agencies: GoHighLevel offers extensive white-labeling so agencies can resell the software as their own.
- Membership areas: Host courses and client portals inside the same account. No second platform needed.
- Sales analytics: Pipeline reports show which offers convert. That helps you make data driven decisions instead of guesses.
For example, one intake workflow can enhance efficiency across every lead you capture.
O que nossa equipe observou
Nosso escritor built a full client funnel inside GoHighLevel and ran real campaigns through it. Here is what stood out from that hands-on time:
Prós e contras do GoHighLevel
✅ Prós
- Sales pipeline, email marketing, and booking live in one platform
- Automation handles follow ups without extra software
- White-label branding lets agencies resell the platform
- Unlimited plan covers unlimited sub-accounts for clients
❌ Contras
- Steeper learning curve than most project management tools
- No free plan, and $97/month is a real entry cost
- Task management is thin compared to a dedicated project tool
O que é ClickUp?
ClickUp is a versatile project management tool built around team collaboration.
It focuses on task management, workflow customization, and shared documents.
Teams create tasks, assign owners, and watch progress across every project.
ClickUp Docs supports real-time co-editing for briefs and campaign plans.
Workload View gives managers visibility into team capacity before deadlines slip.
🥈 Runner Up: ClickUp
Run projects, sprints, and creative workflows in one workspace. The free plan is generous enough for small teams to test properly.
Preços ClickUp
ClickUp charges per user. Four tiers are listed, starting at zero.
| Plano | Preço | Ideal para |
|---|---|---|
| Livre | $0 | Usuários individuais testando a plataforma |
| Ilimitado | US$ 7 por usuário por mês | Small teams tracking projects |
| Negócios | US$ 12 por usuário por mês | Equipes em crescimento que precisam de análises |
| Empresa | Personalizado | Grandes empresas com necessidades personalizadas |
Pricing verified September 2026.
Teste grátis: The Free plan never expires. Paid tiers also offer a trial without a card.
Garantia de reembolso: Refunds are handled case by case through support.
📌 Observação: Per-user pricing scales fast. Ten seats on Business cost $120/month, which lands close to GoHighLevel’s Starter tier.
⚠️ Aviso: AI features sit on a paid add-on. Budget for that if ClickUp Brain is part of your plan.
Principais benefícios do ClickUp
Here is where ClickUp earns its spot:
- Deep task management: Subtasks, dependencies, and custom fields cover complex project workflows. Few tools match this depth at $7 per user.
- Colaboração em tempo real: ClickUp Docs allows co-editing while a project is still moving. Comments attach to the exact task.
- Workload View: Managers see who is overloaded before work slips. That visibility protects team performance.
- Time tracking built in: Log hours against any task without a second app. Useful for agencies billing by the hour.
- Templates and views: Kanban, list, and calendar layouts switch imediatamente. New projects start from a saved template.
- Free tier that works: The free plan handles unlimited tasks. Small teams can test the functionality properly first.
ClickUp is superior for internal campaign planning and creative workflows.
ClickUp is a leading name in project management, and success here means shipping work on time.
O que nossa equipe observou
Our writer moved a live content calendar into ClickUp and ran it for a full publishing cycle. Here is what stood out:
Vantagens e Desvantagens do ClickUp
✅ Prós
- Free plan with unlimited tasks for small teams
- Strong task management with dependencies and custom fields
- Coedição em tempo real no ClickUp Docs
- Workload View shows team capacity at a glance
❌ Contras
- No sales pipeline management for tracking opportunities
- No lead tracking, so monitoring potential customers is hard
- Relatórios is lighter than a dedicated CRM platform
Comparação de recursos
Time to compare GoHighLevel and ClickUp feature by feature.
We cover ten categories, then finish with pricing.
| Recurso | GoHighLevel | ClickUp |
|---|---|---|
| Preço inicial | US$ 97/mês | US$ 7 por usuário por mês |
| Plano Gratuito | ❌ | ✅ |
| Pipeline de Vendas | ✅ | ❌ |
| Rastreamento de Leads | ✅ | ❌ |
| Marketing por e-mail | ✅ | ❌ |
| Gerenciamento de projetos | ❌ | ✅ |
| Controle de tempo | ❌ | ✅ |
| Marca Branca | ✅ | ❌ |
| Booking Calendar | ✅ | ✅ |
| Ideal para | Agências e equipes de vendas | Project and creative teams |
1. Lead Capture and Sales Pipeline
GoHighLevel: Forms, funnels, and landing pages feed straight into the CRM. Each new contact lands on a pipeline stage you can drag forward. That makes it easy to track leads without a spreadsheet.
ClickUp: ClickUp does not offer sales pipeline management, which is crucial for tracking sales opportunities. You can fake one with a custom status board. It works, but nothing links a deal to an email or a phone number.
⚠️ Aviso: The lack of lead tracking features in ClickUp may hinder your ability to monitor potential customers over time.
2. Marketing Automation and Follow Ups
GoHighLevel: Workflows trigger on form fills, replies, or missed calls. GoHighLevel provides features that are tailored for marketing automation across email and SMS. Follow ups run for weeks without anyone touching them.
ClickUp: The AI Automation Builder moves tasks, assigns owners, and posts updates. It is solid internal automation. But ClickUp lacks the outbound automation features found in dedicated CRM tools.
3. Task Management and Project Workflows
GoHighLevel: Tasks attach to contacts and opportunities, not to projects. You can assign a call or a follow up to a rep. Deeper project management is not what this platform was built for.
ClickUp: This is home turf. Kanban boards, dependencies, and nested subtasks handle complex project workflows cleanly. For detailed task management and team collaboration, ClickUp wins on depth.
4. Email Marketing and Closing Deals
GoHighLevel: Campaigns, templates, and a sending engine ship with the platform. Open and reply data feed back into the contact record. Reps see the whole thread before they call.
ClickUp: ClickUp Brain drafts copy and summarizes threads inside the workspace. It helps writers move faster. Sending a real email campaign still needs an outside tool.
5. Booking, Calendar and Scheduling
GoHighLevel: Fully automated booking connects the calendar to the pipeline. A booked call updates the deal stage on its own. Reminders go out by texto before the meeting.
ClickUp: ClickUp Calendar maps tasks and meetings onto one view. It is built for internal scheduling, not client bookings. There is no reminder sequence tied to a sales stage.
6. Time Tracking and Team Capacity
GoHighLevel: There is no native time tracking. Agencies billing hourly connect a third-party timer. That is a gap if your job is client delivery work.
ClickUp: Timers sit inside every task. Workload View then shows capacity per person for the week. For instance, a designer at 40 hours booked shows up red before Monday.
7. Membership Areas and Client Portals
GoHighLevel: You can create courses and gated portals inside the account. Clients log in to one branded space. Coaches use this to sell programs without a separate platform.
ClickUp: Guest access lets clients view a project board. It works for status updates and file sharing. Selling a paid course through it is not an option.
8. White Label and Agency Branding
GoHighLevel: White-labeling is the reason many agencies buy the Unlimited plan. Your logo and domain replace the vendor’s branding. Clients never see the software underneath.
ClickUp: Branded workspaces are available on higher tiers. You can add a logo and custom colors. Reselling ClickUp under your own name is not supported.
9. Docs, Collaboration and Meeting Notes
GoHighLevel: Notes live on the contact record, not in a shared document. That suits sales handoffs between reps. Writing a campaign brief together is awkward here.
ClickUp: The AI Notetaker joins calls and writes the summary for you. Action items convert into tasks with one click. Docs stay editable by the whole team at once.
10. Reporting, Analytics and Search
GoHighLevel: Dashboards report on pipeline value, campaign performance, and call outcomes. You can analyze which source produces closed deals. That is the data most sales teams act on.
ClickUp: ClickUp provides reporting and analytics features, but they are not as deep as a dedicated CRM. Dashboards focus on throughput and delivery, and Enterprise Search pulls answers across every workspace.
💡 Dica profissional: Limited reporting in ClickUp restricts your ability to analyze customer data. If revenue insights matter more than delivery insights, that gap decides the choice.
11. Preços e Custos
Here are both pricing structures side by side.
| Tipo de plano | GoHighLevel | ClickUp |
|---|---|---|
| Livre | ❌ | Grátis: $0 |
| Entrada | Starter: $97/month | Ilimitado: US$ 7/usuário/mês |
| Meio | Unlimited: $297/month | Empresarial: US$ 12 por usuário por mês |
| Principal | ❌ | Empresa: Personalizado |
GoHighLevel: The flat monthly fee covers the whole team. A ten-person agency pays $297 on Unlimited, not $2,970. Seat-based pricing never bites you as the company grows.
ClickUp: Cheap to start, and free forever for one or two people. Costs climb with every seat you add. Twenty-five users on Business reach $300 a month.
Diferentes cenários
| Se você precisar | Escolher | Por que |
|---|---|---|
| Zero budget to start | ClickUp | Plano gratuito, sem necessidade de cartão. |
| Sales pipeline and lead tracking | GoHighLevel | CRM integrado |
| Gestão de projetos complexos | ClickUp | Dependencies and views |
| Automação de marketing por e-mail | GoHighLevel | Native sending engine |
| Revenda de marca branca | GoHighLevel | A identidade visual da agência incluía |
| Flat pricing for a big team | GoHighLevel | Sem taxas por assento |
💰 Seu orçamento
ClickUp is cheaper for one to five people. Past fifteen seats, GoHighLevel’s flat fee usually wins.
🔌 Seu conjunto de tecnologias
Already paying for HubSpot CRM or Salesforce? Then ClickUp fills the delivery gap without replacing anything.
📈 Seu Processo de Vendas
Businesses using ClickUp may struggle to track sales activities efficiently. If revenue depends on follow ups, that matters.
🎓 Seu nível de experiência
GHL has a steeper learning curve built around CRM and funnels. ClickUp’s customizable interface feels friendlier on day one.
🆓 Testes e demonstrações grátis
Start free on ClickUp and load one real project. Use the GoHighLevel trial to build one working funnel.
🛟 Opções de suporte
Both offer chat and a help center. GoHighLevel also has a large agency community sharing setups.
Guia de Troca
Already on one of them? Here is what changes if you move.
🔄 Está pensando em migrar do GoHighLevel para o ClickUp?
✅ O que você vai ganhar:
- Real project management with dependencies and Kanban views
- Built-in time tracking and Workload View for capacity
- A free tier for testing before you spend anything
❌ O que você perderá:
- Sales pipeline and lead tracking
- Automação de marketing por e-mail e SMS
- White-label branding and membership areas
📋 Como mudar:
- Export contacts and opportunities from GoHighLevel as CSV
- Create a ClickUp workspace and import the file into a list
- Keep an outside CRM for anything sales-related
🔄 Está pensando em migrar do ClickUp para o GoHighLevel?
✅ O que você vai ganhar:
- A CRM that stores every contact and conversation
- Automation for follow ups, booking, and campaigns
- Flat pricing that ignores how many users you add
❌ O que você perderá:
- Deep task management and project views
- Time tracking and team capacity reporting
- Collaborative docs and the AI Notetaker
📋 Como mudar:
- Export your ClickUp lists and client records to CSV
- Start a GoHighLevel trial and import contacts
- Rebuild one funnel first, then move the rest
⚠️ Third option: Many high-growth agencies integrate both. They run GoHighLevel for front-end sales and ClickUp for back-end fulfillment.
O que nossa avaliação não abordou
This comparison focused on agencies and small teams. We did not test ClickUp Enterprise, custom API builds, or GoHighLevel’s SaaS mode reselling economics. Our notes reflect the September 2026 versions of both platforms. If you manage fifty or more seats, your priorities will differ from what we covered here.
Veredicto final
| Categoria | Ganhador |
|---|---|
| 💰 Preços | ClickUp |
| 🎯 CRM and Lead Tracking | GoHighLevel |
| 📧 Automação de Marketing | GoHighLevel |
| 🗂️ Gestão de Projetos | ClickUp |
| ⏱️ Controle de tempo | ClickUp |
| 🏷️ Marca Branca | GoHighLevel |
| 📊 Sales Analytics | GoHighLevel |
| 🏆 Vencedor Geral | GoHighLevel |
🏆 VENCEDOR: GOHIGHLEVEL
GoHighLevel venceu em 4 das 7 categorias.
Ideal para: Marketing agencies, coaches, and sales teams that need one platform for leads, campaigns, and bookings.
💡 How we broke the tie: Both tools score 4.3 in our database. GoHighLevel takes the win because this comparison is a CRM pergunta, and it owns the sales categories that decide it.
GoHighLevel and ClickUp serve different purposes for businesses. One manages customers, the other manages work.
ClickUp is excellent for internal campaign planning, creative workflows, and productivity. If your bottleneck is delivery, it is the best choice.
But if your bottleneck is revenue, GoHighLevel is the better buy. It tracks contacts, runs marketing efforts, and closes deals in one place.
Mais do GoHighLevel em comparação
Here is how GoHighLevel measures up against other CRM platforms. Teams living inside Google Workspace often check Cobre too, since it plugs directly into Gmail, Google Calendar, and Google Drive.
GoHighLevel vence em: Flat pricing at any headcount, white-label reselling, built-in membership areas
A HubSpot vence em: HubSpot CRM offers a free version suited to small businesses, a cleaner interface, far more native integrations
GoHighLevel vence em: Faster setup, marketing tools included at no extra cost, predictable monthly bill
A Salesforce se destaca em: Extensive customization, scalability for larger enterprises, complex CRM needs that outgrow smaller tools
GoHighLevel vence em: Funnels and landing pages, SMS and email in one engine, agency sub-accounts
Pipedrive vence em: Simplicity and ease of use, a visual sales pipeline for tracking deals, a gentler onboarding week
GoHighLevel vence em: Booking calendars, courses and portals, one bill for the whole stack
ActiveCampaign vence em: Automation and personalization depth, advanced email marketing features, better deliverability reporting
GoHighLevel vence em: Campaign sending, pipeline automation, client-facing branding
Povo vitórias em: Detailed contact organization, collaborative contact management, a much lighter learning curve
Mais comparações do ClickUp
Here is how ClickUp sizes up against other project management tools:
ClickUp vs Asana
ClickUp vence em: Cheaper paid tiers, native time tracking, more view types per project
Asana vence em: Cleaner default setup, fewer settings to configure, steadier performance on very large workspaces
ClickUp vs Monday.com
ClickUp vence em: A usable free plan, docs and tasks in one place, lower cost per seat
Monday.com vence em: Friendlier visual boards, a light CRM module, faster onboarding for non-technical staff
ClickUp vence em: Real task dependencies, workload and capacity views, automation rules that actually run projects
Noção vitórias em: Better writing and wiki experience, simpler databases, a calmer interface for documentation
ClickUp vs Trello
ClickUp vence em: Scale beyond simple boards, reporting dashboards, built-in docs and goals
O Trello se destaca em: Instant setup, near-zero training time, a free tier that suits tiny side projects
Perguntas frequentes
O ClickUp integra-se com o GoHighLevel?
Not natively. Most teams connect the two through Zapier or Make, pushing a closed deal into a delivery task list automatically.
Para que serve o GoHighLevel?
Agencies use it to capture leads, run campaigns, book calls, and close deals. It replaces several separate marketing tools with one system.
Quais são os concorrentes do ClickUp?
Asana, Monday.com, Trello, Notion, and Wrike compete most directly. Each targets project management rather than customer relationship management.
Qual é melhor, Slack ou ClickUp?
They do different jobs. Slack handles conversation. ClickUp handles tasks, deadlines, and project tracking. Most teams run both together.
É possível usar o GoHighLevel gratuitamente?
No. There is a 14-day trial, but no permanent free tier. Paid access starts at $97 per month.
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