⚡ Veredito rápido:
- Preços: Freshsales CRM starts at $9/user/month. Folk CRM starts at $17.5/member/month.
- Ideal para: Freshsales suits sales teams tracking deals. Folk suits small teams that want to build genuine connections.
- Principal diferença: Freddy AI scores leads and flags deal risk. Folk keeps contact management simple instead.
- Nossa escolha: Freshsales CRM for most users, because it costs less per seat and covers more sales activities.
The cheaper tool is not always the weaker one.
Freshsales CRM costs about half what Folk CRM charges per seat.
Yet it ships with more crm features, not fewer.
Folk answers a different pergunta about customer relationship management.
It asks how you build real relationships, not how you forecast revenue.
That gap decides which app belongs in your negócios.
Visão geral
This Folk vs Freshsales CRM comparison covers pricing, crm features, and ease of use.
Também analisamos para quem cada ferramenta funciona melhor.
Nosso escritor spent hands-on time inside Folk directly.
Notes on Freshsales come from its documentation, pricing page, and G2 reviews.
By the end, you will know which crm software fits your team.
O que é o Freshsales CRM?
O Freshsales CRM é uma plataforma com inteligência artificial para gerenciar vendas, marketing e interações com clientes.
Foi lançado em 2016 como o segundo produto principal da Freshworks.
The cloud-based tool centralizes customer data and every touchpoint in one record.
Sales teams get visual pipelines, lead scoring, and a shared caixa de entrada.
Freshworks says over 67,000 customers worldwide use its products.
Watch the walkthrough below before you decide.
🏆 Vencedor: Freshsales CRM
A full sales platform with Freddy AI built in. Start a new account and test every tier free for 21 days.
Preços do Freshsales CRM
Here is what Freshsales costs today. Three paid tiers, priced per user.
| Plano | Preço | Ideal para |
|---|---|---|
| Crescimento | US$ 9 por usuário por mês | Equipes pequenas que começam com um CRM |
| Pró | US$ 39 por usuário por mês | Equipes de vendas em crescimento precisam de automação |
| Empresa | US$ 59 por usuário por mês | Equipes maiores com personalização reportagem precisa |
Pricing verified August 2026.
Teste grátis: 21 days on every tier, with no credit card required to create an account.
Garantia de reembolso: Freshworks does not publish a blanket refund window. Cancel before your renewal date to avoid the next charge.
📌 Observação: A free plan for up to 3 users covers most core features. Freshsales pricing has dropped over the years and now sits two to three times lower than it once did, which is why it reads as excellent value for small and medium sized businesses.
⚠️ Pricing conflict flagged: Our research notes list the entry paid plan at $11/user/month and Enterprise at $71/user/month. Our verified CSV data lists $9 and $59. The tables in this review use the verified figures. Check the Freshsales website before you purchase, since add ons and billing terms change.
Principais benefícios do CRM Freshsales
Eis o que torna o Freshsales uma opção interessante:
- Freddy AI scoring: Freddy AI scores leads on behavior and profile. It also predicts deal risk and suggests the next best action to close winning deals.
- Visão do cliente em 360 graus: Every record holds a full timeline of customer interactions. You see each email, call, and note in one place.
- Comunicação integrada: Phone, email, chat, and SMS sit inside a unified inbox. WhatsApp Business, Facebook Messenger, and LINE connect too.
- Funil de vendas visual: Kanban boards track deal progress. Bottlenecks show up before they cost you the quarter.
- Reporting depth: Around a dozen predefined sales reports ship ready to use. Each one is fully customizable for generating forecasts.
- Integração com o Freshworks: It ties into other Freshworks products like Freshdesk and Freshmarketer without extra setup.
- Acesso móvel: O iOS e Android app supports offline access and call logging on the road.
O que nossa equipe observou
Note: We have not had extended hands-on time with Freshsales CRM. The points above come from published documentation, the pricing page, and user reviews on G2 and Capterra, where the platform averages 4.5 out of 5.
Vantagens e Desvantagens do Freshsales CRM
✅ Prós
- Growth plan starts at $9 per user per month
- A IA Freddy avalia leads, prevê riscos em negociações e sugere as melhores ações subsequentes.
- Built-in phone, email, chat, and SMS inside a unified inbox
- Teste grátis por 21 dias em todos os planos, sem necessidade de cartão de crédito.
- Suporte 24 horas por dia, 5 dias por semana, para todos os planos, via telefone, chat e e-mail.
❌ Contras
- Cluttered navigation and slow loading times
- Around 385 integrations is fewer than older rivals offer
- Missing some functionality found in HubSpot and Salesforce
O que é o Folk CRM?
Folk is a lightweight CRM built around contact management, not quotas.
Its interface looks like a collaborative spreadsheet you already know how to read.
You organize contacts into groups instead of drowning in fields.
The tool is aimed at individuals and small teams who want real relationships.
People often compare it to other tools like Airtable and Noção.
Here is a closer look at how the app works day to day.
🥈 Runner Up: Folk CRM
The simplest way to organize contacts and follow up. Best for agency owners, founders, and partnerships work.
Preços do Folk CRM
Folk charges per member. Here are the three tiers.
| Plano | Preço | Ideal para |
|---|---|---|
| Padrão | US$ 17,50 por membro por mês | Fundadores individuais e freelancers |
| Premium | US$ 35 por membro por mês | Small teams sharing one contact base |
| Personalizado | US$ 70 por membro por mês | Agencies needing deeper controls |
Pricing verified August 2026.
Teste grátis: 14 days. Folk uses a self-serve model, so you can explore features without pressure from sales reps.
Garantia de reembolso: None published. The trial is your test window, so use it before you purchase a full year.
📌 Observação: There is no free plan. Every seat is billed, so a five-person team pays five times the listed rate.
⚠️ Pricing conflict flagged: Our research notes list Folk at $20 and $40 per user per month. Our verified CSV data lists $17.5 and $35. The table above uses the verified figures. Confirm on the Folk site before you buy.
Key Benefits of Folk CRM
Here is where Folk earns its keep:
- Campos Mágicos: A custom field type that uses AI to fill in missing details. It cleans and enriches contact data before outreach.
- Extensão do Chrome: Add contacts straight from LinkedIn without leaving your browser. The extension pulls names, companies, and job details.
- Inbox sync: Connect Gmail or Outlook to import contacts and email history. Folk merges duplicates so you stop tracking the same person twice.
- Group-based organization: You organize contacts into groups per project. Fundraising, hiring, and partnerships each get their own space.
- Mail merge outreach: Collaborative mail merge sends personalized bulk email. Shared templates keep a small team on message.
- Kanban pipeline: A visual board tracks deals without heavy setup. Most people get running in an afternoon.
- Múltiplos casos de uso: It handles events, partnerships, and fundraising, not just sales.
O que nossa equipe observou
Our writer signed up for Folk and spent several days moving a real contact list into it. Here is what stood out:
The screenshots below show the same workflow inside the app.
Folk CRM Pros & Cons
✅ Prós
- Incredibly easy to learn, even if you have never used a CRM
- Magic Fields clean and enrich contact data automatically
- Works for multiple use cases like fundraising and event follow-up
- Extensão do Chrome adiciona contatos do LinkedIn com um clique
❌ Contras
- No advanced reporting views for pipeline analysis
- Não há rastreamento automático de reuniões ou chamadas telefônicas.
- Reviewers report trouble importing emails and managing contact data
- Not built for larger sales teams or complex sales processes
Comparação de recursos
Now let’s put both CRM tools side by side. We’ll walk through eleven areas, then finish with pricing.
| Recurso | Freshsales CRM | CRM folclórico |
|---|---|---|
| Preço inicial | US$ 9 por usuário por mês | US$ 17,50 por membro por mês |
| Plano Gratuito | ✅ | ❌ |
| Teste grátis | 21 dias | 14 dias |
| Assistente de IA | ✅ IA do Freddy | ✅ Campos Mágicos |
| Built-in Phone Calls | ✅ | ❌ |
| Relatórios avançados | ✅ | ❌ |
| Extensão do Chrome | ❌ | ✅ |
| Aplicativo móvel | ✅ | ❌ |
| Integrações | Around 385 | Core tools only |
| Ideal para | Sales teams closing deals | Small teams building relationships |
1. Gestão de Contatos
Freshsales CRM: Every contact record carries a complete history of each touchpoint. You get a 360-degree view of emails, calls, chats, and notes on one screen. That depth helps when several reps talk to the same person.
Folk CRM: Folk treats contacts like rows you can search, sort, and tag. You organize contacts into groups per project rather than one giant database. It is lighter, though the details you capture depend on what you type in.
2. Gestão do Pipeline de Vendas
Freshsales CRM: The visual sales pipeline uses Kanban boards to track deal progress. Sales sequences push each deal forward on a schedule you set. Stalled stages surface as bottlenecks before the quarter closes.
Folk CRM: Folk offers a Kanban-style board for its sales pipeline too. Setup takes minutes because there are fewer settings to configure. The trade-off is thinner deal data behind each card.
⚠️ Aviso: Folk does not automatically log meetings or phone calls. If your pipeline depends on call activity, you will be entering that by hand.
3. Lead Tracking and Scoring
Freshsales CRM: Freddy AI scores leads based on behavior and profile, which lifts conversion rates. It flags deal risk cedo and recommends the next best action. Event tracking and one-click phone round out the lead workflow.
Folk CRM: Folk tracks leads through simple statuses and reminders. There is no predictive scoring model behind it. You decide who matters, then set reminders so nobody slips.
4. Email Outreach and Automation
Freshsales CRM: You can send personalized bulk emails and monitor activity on each one. Email automação runs through sales sequences with branching steps. Open and click data feeds straight back into lead scores.
Folk CRM: Collaborative mail merge sends personalized bulk outreach from shared templates. Outreach is mostly email, with limited support for other channels. For a founder emailing 200 people, that is usually enough.
5. Company Records and Lead Capture
Freshsales CRM: Web forms capture new leads and drop them into the right pipeline automatically. Companies link to their contacts and open deals. Collected data then powers personalized marketing campaigns.
Folk CRM: Company records sit alongside people records and stay easy to scan. You can search across companies and see who you know inside each one. There is no native web form to capture inbound leads.
6. AI Features: Freddy AI vs Magic Fields
Freshsales CRM: Freddy AI works as a co-pilot across the whole platform. It drafts replies, scores leads, and answers questions about your customer data. The focus is on selling faster.
Folk CRM: Magic Fields point AI at your records instead of your inbox. Ask for a company size or a role, and the field fills itself. It is narrower, but it keeps contact data clean.
7. Social Selling and Multichannel Outreach
Freshsales CRM: Omnichannel communication covers email, phone, WhatsApp Business, and Facebook Messenger. Smart AI agents can respond to routine questions on those channels. LINE is supported as well.
Folk CRM: Folk leans on LinkedIn for social selling. You add contacts from a profile and note where the conversation started. Messaging still happens outside the app.
8. Integrations, Chrome Extension and Add Ons
Freshsales CRM: The marketplace lists around 385 integrations and add ons. You can integrate with Google, Microsoft 365, Slack, and Zoom out of the box. It links tightly to other Freshworks products such as Freshdesk and Freshmarketer. Native connectors to third-party apps are thinner than the count suggests.
Folk CRM: The Chrome extension is the headline integration. It pulls people from LinkedIn into a group in seconds. Gmail and Outlook sync brings email history across automatically.
9. Partnerships, Events and Multiple Use Cases
Freshsales CRM: Freshsales is built for sales first. You can bend it toward partnerships or recruiting, but the fields and reports assume a deal cycle. That structure is helpful for revenue and heavy for anything else.
Folk CRM: This is Folk’s home turf. Fundraising, events, hiring, and partnerships each get a group with their own columns. For example, an agency can keep 40 partner conversations in one board. For temporary use cases like event follow-up, that flexibility beats a full sales CRM.
10. Reporting and Deal Tracking
Freshsales CRM: Around a dozen predefined sales reports ship ready to edit. AI insights help with generating forecasts and tracking team performance. This is the clearest gap between the two products.
Folk CRM: Folk lacks advanced reporting views, which limits deeper analytics. You can filter a board and count what you see. Anything past that means exporting to a spreadsheet.
11. Support and Customer Service Tools
Freshsales CRM: Support runs 24/5 on every plan via phone, chat, and email. Freshdesk OMNI extends the same record into service tickets. Segurança and access controls tighten as you move up tiers.
Folk CRM: Support is email-based with a help center behind it. There is no ticketing product attached. For a two-person team, that is rarely a problem.
12. Preços e Custos
Vamos comparar os planos de preços lado a lado.
| Nível | Freshsales CRM | CRM folclórico |
|---|---|---|
| Entrada | Crescimento: US$ 9 por usuário por mês | Standard: $17.5/member/month |
| Meio | Pro: US$ 39/usuário/mês | Premium: $35/member/month |
| Principal | Empresarial: US$ 59/usuário/mês | Custom: $70/member/month |
Freshsales CRM: Growth at $9 per user is the cheapest entry point here by a wide margin. Reviewers on Capterra and G2 call it excellent value for small and medium sized businesses. Enterprise at $59 still lands under Folk’s top tier.
Folk CRM: Standard at $17.5 per member costs nearly double the Freshsales entry plan. Premium at $35 does undercut Freshsales Pro by $4. You are paying for simplicity rather than depth.
💡 Dica profissional: Run both free trials at the same time with the same 50 contacts. Twenty-one days on one and fourteen on the other is enough to see which app you actually open each morning.
Diferentes cenários
| Se você precisar | Escolher | Por que |
|---|---|---|
| Custo mensal mais baixo | Freshsales CRM | $9 vs $17.5 entry price |
| Configuração mais rápida | CRM folclórico | Spreadsheet layout, no training |
| Lead scoring and forecasts | Freshsales CRM | Freddy AI plus real reports |
| Fundraising or event follow-up | CRM folclórico | Groups fit temporary use cases |
| Built-in calls and SMS | Freshsales CRM | Unified inbox, no add ons |
| LinkedIn-heavy prospecting | CRM folclórico | Chrome extension adds contacts fast |
💰 Seu orçamento
Freshsales starts at $9 per user and offers a free plan for up to 3 users. Folk has no free tier, so a three-person team pays $52.50 a month before anything else.
🔌 Seu conjunto de tecnologias
Already running Freshdesk or Freshmarketer? Freshsales connects to other Freshworks products with almost no setup. If your day lives in Gmail and LinkedIn, Folk will feel closer to home.
📝 Seu Processo de Vendas
Multi-stage deals with several reps on the same account need Freshsales. A founder chasing partnerships one message at a time needs less machinery than that.
🎓 Seu nível de experiência
Folk is one of the easiest CRM tools to pick up cold. Freshsales has more power, though reviewers describe the navigation as cluttered at first.
🆓 Testes e demonstrações grátis
Freshsales gives you a 21-day free trial with no credit card required. Folk gives you 14 days and a self-serve signup with no sales call attached.
🛟 Opções de suporte
Freshsales includes 24/5 phone, chat, and email support on every plan. Folk keeps support to email and documentation, which suits smaller teams.
Guia de Troca
Already using one of these? Here is what changes when you move.
🔄 Switching from Freshsales CRM to Folk?
✅ O que você vai ganhar:
- A far simpler interface your team learns in one sitting
- A Chrome extension that adds contacts from LinkedIn imediatamente
- Groups that fit non-sales work like fundraising and events
❌ O que você perderá:
- Freddy AI lead scoring and deal-risk alerts
- Built-in phone, SMS, and the unified inbox
- Customizable sales reports and the mobile app
📋 Como mudar:
- Export contacts, companies, and deals from Freshsales as CSV files
- Create a new account in Folk and connect Gmail or Outlook
- Import each CSV into its own group, then set reminders for open deals
🔄 Switching from Folk to Freshsales CRM?
✅ O que você vai ganhar:
- Freddy AI scoring, deal-risk flags, and next-best-action prompts
- Phone, email, chat, and SMS inside one shared inbox
- Customizable reports plus a mobile app with offline access
❌ O que você perderá:
- Magic Fields and the spreadsheet-style editing view
- The LinkedIn Chrome extension for one-click capture
- The relaxed structure that suits partnerships and events
📋 Como mudar:
- Export each Folk group to CSV, keeping the group name as a tag column
- Start the 21-day free trial and map your fields during import
- Rebuild your pipeline stages, then turn on Freddy AI scoring
O que nossa avaliação não abordou
This comparison focused on individuals and small teams. We did not test bulk data migration at scale, custom API work, or security and compliance reviews that larger buyers run before signing. Enterprise contracts and negotiated pricing were also outside our scope. If you manage 50 or more seats, your priorities will differ from what we covered here.
Veredicto final
| Categoria | Ganhador |
|---|---|
| 💰 Preços | Freshsales CRM |
| 🚀 Principais funcionalidades do CRM | Freshsales CRM |
| 🤖 AI Assistance | Freshsales CRM |
| 📊 Reportagem | Freshsales CRM |
| 🔌 Integrações | Freshsales CRM |
| 🛟 Suporte | Freshsales CRM |
| 👶 Facilidade de uso | CRM folclórico |
| 🎯 Multiple Use Cases | CRM folclórico |
| 🏆 Vencedor Geral | Freshsales CRM |
🏆 VENCEDOR: FRESHASALES CRM
Freshsales CRM wins 6 out of 8 categories.
Ideal para: sales teams tracking deals, small and medium sized businesses on a budget, companies that want AI scoring without a big spend
These two products answer different questions. Freshsales is a sales engine. Folk is an address book with manners.
Freshsales takes the win because it costs less per seat and still covers phone calls, reporting, and automation. Both scored 4.0 in our ratings, so price and feature depth broke the tie.
Folk is genuinely better at one thing: keeping a human list of people you want to build genuine connections with. If your work is partnerships, fundraising, or agency business development, that matters more than a forecast chart.
For everyone else who needs a full customer relationship management platform, Freshsales is the safer purchase.
Mais comparações do Freshsales CRM
Veja como o Freshsales se compara a outros softwares de CRM:
Freshsales vence em: a $9 entry seat, built-in phone and SMS at every tier, tighter links to other Freshworks products
A HubSpot vence em: a much larger app marketplace, deeper marketing automation, stronger content and learning resources
Freshsales vence em: a cleaner onboarding path, 24/5 support included on all plans, Freddy AI available lower down the tiers
O Zoho CRM se destaca em: a wider bundled product suite, more granular customization, lower cost at the top tier
Freshsales CRM vs Pipedrive
Freshsales vence em: a free plan for up to 3 users, native calling and SMS, AI lead scoring at no extra cost
Pipedrive vence em: faster pipeline setup, snappier page loads, a more focused deal-first layout
Freshsales vence em: price at every tier, setup you can finish without a consultant, support included rather than sold separately
A Salesforce se destaca em: unmatched customization, a vast partner network, reporting built for complex org structures
More of Folk CRM Compared
Here is how Folk compares with other CRM tools:
Folk vence em: a spreadsheet layout anyone can read, the LinkedIn Chrome extension, groups for non-sales use cases
Pipedrive vence em: deal forecasting, activity reminders tied to stages, far deeper reporting
Povo vs. CRM Cápsula
Folk vence em: AI-powered Magic Fields, collaborative mail merge, a more modern editing view
O Capsule CRM se destaca em: a genuinely free starter tier, task management built in, longer track record with pequenas empresas Usuários
Folk vence em: speed of setup, contact enrichment quality, a lighter learning curve for first-time CRM users
Vitórias do CRM na segunda-feira em: workflow automation, dashboards and charts, connecting sales work to wider project boards
Perguntas frequentes
O que é CRM popular?
Folk is a lightweight contact management app for individuals and small teams. It looks like a shared spreadsheet and handles outreach, reminders, and simple pipelines across several use cases.
O Freshsales é um CRM?
Yes. Freshsales is the cloud CRM from Freshworks, launched in 2016. It manages contacts, deals, and campaigns, with Freddy AI scoring leads and suggesting next steps.
O Folk é um bom CRM?
It is good for relationship work and weak for sales analytics. Small teams love how fast it is to learn. Larger sales teams outgrow it quickly.
Quanto custa o povo?
Standard costs $17.5 per member each month. Premium is $35 and Custom is $70. A 14-day free trial lets you test before you pay.
Quais são as vantagens do Freshsales?
Low entry pricing, Freddy AI lead scoring, built-in phone and SMS, around 385 integrations, a 21-day free trial, and 24/5 support on every plan.
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