⚡ Veredito rápido:
- Preços: ClickUp starts free ($0) vs ActiveCampaign starting at $15/month. ClickUp’s paid plans begin at $7/user/month.
- Ideal para: ClickUp for project management and team collaboration; ActiveCampaign for email marketing automation and CRM.
- Principal diferença: ClickUp is a project management platform. ActiveCampaign is a marketing automation and CRM platform. They solve different problems.
- Nossa escolha: ClickUp for most teams — it covers more ground, has a free plan, and includes ClickUp Brain for AI task management.
ActiveCampaign vs ClickUp solve completely different problems.
One focuses on marketing automation and email campaigns.
The other manages your team’s tasks, projects, and workflows.
Escolher a ferramenta errada desperdiça tempo e dinheiro.
This comparison breaks down exactly what each platform does best.
Visão geral
Esta comparação abrange preços, funcionalidades principais e facilidade de uso.
Our sources include published documentation and G2 reviews for ActiveCampaign.
Nosso escritor also spent hands-on time with ClickUp directly.
Those observations appear in the “What Our Team Noticed” section below.
Ao final, você saberá qual ferramenta se adapta melhor ao seu fluxo de trabalho.
O que é o ActiveCampaign?
ActiveCampaign é uma plataforma de Automação da Experiência do Cliente.
It helps small and mid-sized businesses run email marketing and sales automation from one place.
The platform includes a visual drag-and-drop automation construtor with over 900 pre-built templates.
It also has a built-in CRM for tracking sales pipelines and scoring leads.
Most users choose it when they need advanced automation without enterprise-level costs.
ActiveCampaign
ActiveCampaign automates email marketing, sales follow-ups, and customer journeys. It includes a built-in CRM and over 950 integrations for your existing tech stack.
Preços do ActiveCampaign
Here’s what ActiveCampaign costs in 2026. Pricing scales with contact count.
| Plano | Preço | Ideal para |
|---|---|---|
| Iniciante | US$ 15/mês | Empreendedores individuais e listas muito pequenas |
| Mais | US$ 49/mês | Growing businesses needing CRM + landing pages |
| Pró | US$ 79/mês | Teams needing predictive sending and A/B automation testing |
| Empresa | US$ 145/mês | Equipes grandes com soluções personalizadas reportagem and dedicated support |
Pricing verified May 2026.
Teste grátis: Teste grátis por 14 dias. Não é necessário cartão de crédito.
Garantia de reembolso: ActiveCampaign does not publicly advertise a money-back period. Check their terms before purchasing.
📌 Observação: ActiveCampaign pricing is based on the number of contacts, not users. Costs increase as your list grows. A 20% discount applies on yearly plans.
⚠️ Aviso: The Starter plan limits you to 5 actions per automation. If you need complex multi-step workflows, you’ll need the Plus plan or higher.
Principais benefícios do ActiveCampaign
Here’s what makes ActiveCampaign worth considering:
- Construtor de Automação Visual: Drag-and-drop interface for building complex customer journeys. No coding needed, even for conditional logic and multi-step workflows.
- Mais de 900 modelos pré-construídos: Start with templates designed for specific outcomes like welcome series, cart abandonment, and lead nurturing. This shortens setup time significantly.
- CRM integrado: Track sales pipelines, score leads, and manage contacts without a separate tool. Included on all plans.
- Alta taxa de entrega de e-mails: ActiveCampaign scores well in deliverability tests. Your emails are more likely to land in the caixa de entrada rather than spam.
- Campanhas omnicanal: Run campaigns across email, SMS, WhatsApp, and social media from a single dashboard. Keeps messaging consistent across channels.
- Funcionalidades com tecnologia de IA: Predictive sending optimizes delivery times based on user behavior. Active Intelligence agents can also build campaigns and suggest audience segments.
- Migração gratuita: ActiveCampaign offers free migration for users switching from other email marketing platforms. Reduces the friction of switching.
O que nossa equipe observou
We reviewed ActiveCampaign’s documentation, official feature pages, and G2 reviews. Here’s what stands out based on those sources:
Note: We haven’t had extensive hands-on time with ActiveCampaign yet. The information below is based on published documentation and user reviews.
G2 reviews highlight the automation builder as a frequently praised feature. Users note the drag-and-drop interface works well for creating multi-step campaigns without technical help.
According to G2 reviews, the learning curve is steeper than basic email tools. New users report needing time to understand conditional logic and segmentation before getting full value.
ActiveCampaign’s documentation describes an average of 20 hours saved per month through marketing automation. Actual results depend on how many manual processes you replace.
Prós e contras do ActiveCampaign
✅ Prós
- Advanced marketing automation with conditional logic and multi-step workflows
- Built-in CRM included on every plan, no add-on needed
- High email deliverability rates with consistent inbox placement
- Over 950 integrations including Shopify, Salesforcee WordPress
- Experimente gratuitamente por 14 dias, sem necessidade de cartão de crédito.
❌ Contras
- No free plan — paid tiers start at $15/month
- Starter plan limits automations to 5 actions, restricting complex workflows
- Pricing scales with contacts, which gets expensive as your list grows
- Não é ideal para usuários que precisam apenas de newsletters simples.
O que é ClickUp?
ClickUp is a cloud-based project management platform for teams of all sizes.
It centralizes tasks, docs, calendars, and team communication in one workspace.
The platform includes views like Gantt charts, Kanban boards, and calendars to fit different working styles.
ClickUp Brain, the built-in AI assistant, helps track workloads and summarize project status.
Teams use it to manage complex projects without juggling multiple tools.
ClickUp
ClickUp brings tasks, docs, goals, and team chat into one workspace. A free forever plan is available, and paid plans start at just $7 per user per month.
Preços ClickUp
Here’s what ClickUp costs in 2026. The free plan is generous for small teams.
| Plano | Preço | Ideal para |
|---|---|---|
| Livre | $0 | Trabalhadores individuais e pequenas equipes estão começando. |
| Ilimitado | US$ 7 por usuário por mês | Equipes pequenas que precisam de armazenamento e integrações ilimitadas |
| Negócios | US$ 12 por usuário por mês | Growing teams with advanced reporting and automation needs |
| Empresa | Personalizado | Grandes organizações que necessitam de conformidade com a HIPAA e SSO (Single Sign-On). |
Pricing verified May 2026.
Teste grátis: 15-day free trial available for paid plans. The free forever plan requires no credit card.
Garantia de reembolso: A ClickUp oferece uma garantia de reembolso de 30 dias em todos os planos pagos.
📌 Observação: ClickUp upgrades apply to your entire workspace, meaning all members must move to the same plan together. Budget accordingly for team upgrades.
⚠️ Aviso: ClickUp’s free plan limits custom fields to 100 uses. Teams that rely heavily on custom dados fields will likely need to upgrade to the Unlimited plan.
Principais benefícios do ClickUp
Eis o que torna o ClickUp uma opção a ser considerada:
- Plano Gratuito para Sempre: ClickUp’s free plan supports unlimited users. Few project management tools offer this without a per-seat charge.
- Múltiplas visualizações do projeto: Switch between List, Board, Calendar, Gantt, and Timeline views. Different teams can work the way they prefer without switching tools.
- ClickUp Brain: The built-in AI assistant helps track workloads, summarize tasks, and answer questions about your workspace. It reduces time spent on status updates.
- Controle de tempo integrado: Native timers and manual logging track billable hours against estimates. No third-party integration needed for basic time tracking.
- Ferramentas de colaboração: ClickUp includes docs, chat, and whiteboards in the same workspace. Teams stay aligned without switching between Slack, Noção, and Google Docs.
- Mais de 1.000 integrações: Connect with Slack, Google Drive, Zoom, and other tools. Custom automations reduce repetitive work across your tech stack.
- Painéis personalizáveis: Build dashboards that track KPIs, team capacity, and project health in real time. Reporting is flexible rather than fixed.
O que nossa equipe observou
Our writer signed up for ClickUp and spent several days exploring the platform. Here’s what stood out from that hands-on time:
Vantagens e Desvantagens do ClickUp
✅ Prós
- Free forever plan with unlimited users — rare in this category
- Multiple project views including Gantt charts and Kanban boards
- ClickUp Brain AI assistant for workload tracking and task summaries
- Built-in time tracking, docs, and whiteboards in one workspace
- Garantia de reembolso de 30 dias em todos os planos pagos.
❌ Contras
- Complex interface that can overwhelm new users at first
- Time tracking features can be cumbersome and lack true scheduling tools
- Reporting tools are scattered throughout the platform and can be hard to find
- No phone support — customer service is limited to live chat and knowledge base
Comparação de recursos
ActiveCampaign and ClickUp serve very different purposes.
Here’s a side-by-side look at how they compare across key categories.
| Recurso | ActiveCampaign | ClickUp |
|---|---|---|
| Preço inicial | US$ 15/mês | $0 (grátis para sempre) |
| Plano Gratuito | ❌ | ✅ |
| Automação de marketing | ✅ Avançado | ❌ |
| Campanhas de e-mail | ✅ | ❌ |
| Gerenciamento de projetos | ❌ | ✅ |
| Gestão de Tarefas | ❌ | ✅ |
| CRM integrado | ✅ Todos os planos | ❌ |
| Controle de tempo | ❌ | ✅ |
| Assistente de IA | ✅ Envio preditivo | ✅ ClickUp Brain |
| Integrações | 950+ | 1,000+ |
| Ideal para | Equipes de marketing e vendas | Project & ops teams |
1. Objetivo Principal
ActiveCampaign: ActiveCampaign is built for marketing and sales automation. It helps businesses automate email sequences, nurture leads, and move contacts through a sales pipeline using a visual workflow builder and built-in CRM.
ClickUp: ClickUp is a project management platform. It helps teams plan work, assign tasks, track progress, and collaborate — all without switching between multiple apps. It does not handle email marketing or contact automation.
⚠️ Aviso: These tools are not direct substitutes. If you need both marketing automation and project management, you’ll need both — or a platform that covers both use cases.
2. Automation Capabilities
ActiveCampaign: ActiveCampaign’s automation builder is its strongest feature. Users can build multi-step workflows with conditional logic, A/B test entire automation paths, and trigger actions based on form submissions, purchases, or website visits. Over 900 pre-built templates are available to speed up setup.
ClickUp: ClickUp offers task automation with customizable rules and over 100 pre-built templates. Automations handle repetitive actions like changing task status, assigning members, or sending notifications. It’s useful for workflow management, but not designed for marketing sequences or email triggers.
3. Marketing por e-mail
ActiveCampaign: Email marketing is central to ActiveCampaign. The platform includes an email builder with AI content generation, dynamic content that changes based on subscriber data, conditional content blocks, RSS-triggered emails, and transactional email support. Deliverability rates are consistently high.
ClickUp: ClickUp does not offer email marketing features. It has a team messenger for internal communication, but it is not designed to send campaigns, newsletters, or automated email sequences to contacts or customers.
4. Gerenciamento de Projetos e Tarefas
ActiveCampaign: ActiveCampaign is not a project management tool. It handles contact records, deal pipelines, and campaign tasks — but it is not built for managing complex projects, sprints, or team workloads across multiple departments.
ClickUp: Project and task management is ClickUp’s core strength. Teams can create tasks, set due dates, assign members, track progress, and organize work in a multi-level hierarchy across Workspaces, Spaces, Folders, Lists, Tasks, and Subtasks. Sprint reports and burndown charts support development teams.
5. CRM & Contact Management
ActiveCampaign: ActiveCampaign includes a built-in CRM on every plan. It tracks sales pipelines, scores leads, manages contact profiles, and logs deal activity. Users can add notes, set follow-up reminders, and view purchase history directly inside the platform.
ClickUp: ClickUp does not include a dedicated CRM out of the box. Users can build a basic CRM using custom fields and list views, but it requires manual setup. For teams needing structured pipeline management, a dedicated CRM tool would work better alongside ClickUp.
6. Recursos de IA
ActiveCampaign: ActiveCampaign uses AI for predictive sending, which optimizes email delivery times based on individual subscriber behavior. Active Intelligence agents can automatically build campaigns and suggest high-value audience segments using real-time data.
ClickUp: ClickUp Brain is the platform’s built-in AI assistant. It answers questions about your workspace, summarizes task activity, tracks workloads, and helps identify blockers. It’s focused on project context rather than marketing intelligence.
7. Ferramentas de Colaboração
ActiveCampaign: ActiveCampaign focuses on external collaboration — communicating with leads and customers through automated campaigns. Internal team collaboration tools are limited compared to dedicated project management platforms.
ClickUp: ClickUp includes docs, chat, and whiteboards natively. Teams can co-edit documents, run brainstorming sessions on the whiteboard, and communicate in real time without leaving the platform. This reduces the need for Notion, Slack, or Miro as separate tools.
8. Segmentação e direcionamento
ActiveCampaign: ActiveCampaign offers advanced segmentation based on website visits, location, purchase history, and interaction history. Users can tag contacts, use custom fields, and build dynamic lists that update automatically based on behavior.
ClickUp: ClickUp’s segmentation applies to task organization, not contacts. Users can filter tasks by assignee, due date, priority, or custom field. This is helpful for project visibility, but not relevant for marketing audience targeting.
9. Integrações
ActiveCampaign: ActiveCampaign offers over 950 integrations including Shopify, Salesforce, WordPress, and Zapier. Many are native connections that pass data automatically between platforms, supporting marketing-focused tech stacks.
ClickUp: ClickUp integrates with over 1,000 tools including Slack, Google Drive, Zoom, and GitHub. The integration library supports a wide variety of team workflows, from engineering to marketing operations.
10. Preços e Custos
Vamos comparar os planos de preços lado a lado.
| Plano | ActiveCampaign | ClickUp |
|---|---|---|
| Livre | ❌ Sem plano gratuito | ✅ $0 para sempre |
| Entrada paga | US$ 15/mês | US$ 7 por usuário por mês |
| Nível intermediário | US$ 49/mês | US$ 12 por usuário por mês |
| Avançado | US$ 79/mês | — |
| Empresa | US$ 145/mês | Personalizado |
ActiveCampaign: Pricing starts at $15/month but scales with contact count. A list of 10,000 contacts on the Starter plan costs significantly more than the base rate. Annual billing saves 20%. No free plan is available.
ClickUp: ClickUp offers a free forever plan and per-user pricing on paid tiers. For small teams, the total cost stays low. Larger teams should calculate per-seat costs carefully, since the entire workspace upgrades together.
Diferentes cenários
| Se você precisar | Escolher | Por que |
|---|---|---|
| Automação de marketing por e-mail | ActiveCampaign | Purpose-built for email campaigns and CRM |
| Gestão de projetos e tarefas | ClickUp | Multi-view task management with free plan |
| Orçamento apertado | ClickUp | Plano gratuito para sempre disponível |
| Lead scoring and sales pipeline | ActiveCampaign | CRM integrado em todos os planos. |
| Ferramentas de colaboração em equipe | ClickUp | Docs, chat, and whiteboards included |
| Marketing for pequenas empresas | ActiveCampaign | Advanced automation at an accessible price |
| Gerenciamento de projetos complexos | ClickUp | Gantt charts, sprints, and custom views |
💰 Seu orçamento
ClickUp’s free forever plan supports unlimited users at no cost. ActiveCampaign starts at $15/month with no free option, making ClickUp the better fit for teams watching their spend.
🔌 Seu conjunto de tecnologias
ActiveCampaign connects to Shopify, Salesforce, and WordPress for marketing-focused workflows. ClickUp integrates with Slack, Google Drive, and Zoom for operational teams. Both cover different parts of the tech stack.
📝 Seu objetivo principal
If your goal is growing a contact list and nurturing leads through email, ActiveCampaign is the right tool. If your goal is delivering projects on time with a coordinated team, ClickUp fits better.
🎓 Seu nível de experiência
Both tools have a learning curve for beginners. ActiveCampaign’s automation builder takes time to master. ClickUp’s interface is feature-rich and can feel overwhelming at first — but ClickUp University offers live onboarding training to help.
🆓 Testes e demonstrações grátis
ActiveCampaign offers a 14-day free trial with no credit card needed. ClickUp has a free forever plan plus a 15-day trial for paid features. Try both before committing to a paid tier.
🛟 Opções de suporte
Neither tool offers phone support on standard plans. ActiveCampaign provides a dedicated account team on Enterprise. ClickUp offers live chat, a knowledge base, and live onboarding training sessions through ClickUp University.
Guia de Troca
Already using one of these tools? Here’s what to expect if you make a change.
🔄 Está pensando em migrar do ActiveCampaign para o ClickUp?
✅ O que você vai ganhar:
- A free forever plan that reduces your monthly software cost to zero
- Full project management including Gantt charts, Kanban boards, and time tracking
- Collaboration tools like docs, chat, and whiteboards in one workspace
❌ O que você perderá:
- Email marketing automation — ClickUp cannot send campaigns or newsletters
- Built-in CRM with lead scoring and sales pipeline management
- Advanced contact segmentation based on behavior and purchase history
📋 Como mudar:
- Export your contact lists and campaign data from ActiveCampaign as CSV files
- Create your ClickUp workspace and set up Spaces and Folders for your team’s workflow
- Import task data from CSV using ClickUp’s import tool and connect your existing integrations
🔄 Está pensando em migrar do ClickUp para o ActiveCampaign?
✅ O que você vai ganhar:
- A full email marketing and automation platform built for lead nurturing and sales
- Built-in CRM with lead scoring, deal tracking, and pipeline management on every plan
- Advanced segmentation and dynamic content for personalizing email campaigns
❌ O que você perderá:
- Project management views including Gantt charts, Kanban boards, and timeline tracking
- Built-in time tracking, workload management, and sprint reporting tools
- Free forever plan — ActiveCampaign requires a paid subscription from day one
📋 Como mudar:
- Export your task and contact data from ClickUp using the export feature
- Start your ActiveCampaign 14-day free trial and use the free migration service to import contacts
- Rebuild your key automations using ActiveCampaign’s template library and automation builder
O que nossa avaliação não abordou
This comparison focused on individual users and small-to-mid-sized teams. We didn’t evaluate enterprise-specific features like SSO, custom segurança policies, or HIPAA compliance in depth. ActiveCampaign’s contact-based pricing at higher list volumes and ClickUp’s API capabilities for developers were also outside the scope of this review. If you’re managing a large enterprise deployment or a list of 50,000+ contacts, your experience and cost structure will likely differ from what we’ve covered here.
Veredicto final
| Categoria | Ganhador |
|---|---|
| 💰 Preços | ClickUp |
| 📧 Marketing por e-mail | ActiveCampaign |
| 🤖 Automação de Marketing | ActiveCampaign |
| 📋 Gestão de Projetos | ClickUp |
| 👥 Funcionalidades de CRM | ActiveCampaign |
| 🤝 Colaboração em equipe | ClickUp |
| 🧠 AI Assistant | ClickUp |
| 👶 Facilidade de entrada | ClickUp |
| 🏆 Vencedor Geral | ClickUp |
🏆 VENCEDOR: ClickUp
ClickUp wins 5 out of 9 categories in this comparison.
Ideal para: Project management teams, operational workflows, small businesses, and teams that need a free starting point with room to grow.
These two tools are genuinely different products.
ActiveCampaign is built for marketing and sales teams that run email campaigns and need a CRM.
ClickUp is built for project and operations teams that manage tasks, timelines, and collaboration.
ActiveCampaign is the right choice if email marketing automation and lead management are your priority.
ClickUp wins overall because it covers more ground, offers a free plan, and works for a broader range of teams and use cases.
Mais do ActiveCampaign em comparação
Here’s how ActiveCampaign stacks up against other marketing automation tools:
ActiveCampaign vence em: Email deliverability, depth of automation templates, and ease of use for non-agencies.
GoHighLevel vitórias em: White-label capabilities, built-in funnel builder, and all-in-one agency features not found in ActiveCampaign.
ActiveCampaign vence em: Lower starting price, more flexible automation at entry-level plans, and contact-based rather than user-seat pricing.
A HubSpot vence em: Broader marketing suite including social tools, ads management, and a more polished CRM interface.
ActiveCampaign vence em: More automation templates, better email deliverability, and a lower entry price for smaller contact lists.
Keap vitórias em: Invoice and payment processing built in, making it stronger for service-based businesses that also need billing tools.
ActiveCampaign vence em: Simpler setup, lower cost for SMBs, and a faster path to automation without a dedicated admin team.
A Salesforce se destaca em: Deep CRM capabilities with custom object modeling and scalability for large sales organizations with complex processes.
Mais comparações do ClickUp
Here’s how ClickUp compares to other project management tools:
ClickUp vs Asana
ClickUp vence em: Free plan for unlimited users, broader feature set at lower price points, and built-in time tracking without add-ons.
Asana vence em: Cleaner interface with a shorter learning curve, and a more polished experience for teams focused on task workflows.
ClickUp vs Monday.com
ClickUp vence em: Better value per seat, more customizable views, and a free plan that Monday.com does not offer.
Monday.com vence em: More polished visual design, easier onboarding for non-technical teams, and stronger marketing team templates.
ClickUp vence em: Dedicated project management features like Gantt charts, sprint tracking, and built-in time tracking that Notion lacks natively.
Notion vence em: Document-first workflows and knowledge base management, making it better for teams where writing and wikis are central.
ClickUp vs Trello
ClickUp vence em: More project views beyond Kanban, deeper automation, and AI features that Trello doesn’t offer at comparable price points.
O Trello se destaca em: Simplicity — it’s easier to learn for teams that only need a basic Kanban board without extra complexity.
Perguntas frequentes
Para que serve o ActiveCampaign?
ActiveCampaign is a CRM platform used for intelligent marketing automation and email campaigns. It helps businesses send automated email sequences, track leads through a sales pipeline, and personalize communication based on contact behavior. The built-in CRM is included on every plan — no add-on required.
Para que serve o ClickUp?
ClickUp is a project management platform for teams that need to plan, track, and collaborate on work. It handles task assignment, project timelines, Gantt charts, time tracking, team communication, and resource management. Teams can also import data from other tools using ClickUp’s built-in import feature, making the transition from other platforms straightforward.
O ActiveCampaign é um CRM?
Yes, ActiveCampaign CRM is built in to all plans. It tracks sales pipelines, scores leads, and logs deal activity alongside your email marketing data. It’s not as deep as dedicated CRM platforms like Salesforce, but it covers the basics well for small sales teams.
O ClickUp é realmente gratuito?
Yes, ClickUp offers a free forever plan that supports unlimited users. The free plan includes core task management features, though custom fields are limited to 100 uses. The enterprise plan adds single sign on, HIPAA compliance, and custom reports. ClickUp University also provides live training to help new teams get started quickly.
Which is better for small businesses — ActiveCampaign or ClickUp?
It depends on your priority. ActiveCampaign is purpose-built for email marketing automation — its pre-built templates make it easier to launch campaigns fast. ClickUp fits better for teams managing projects and tasks, especially since its free plan removes the cost barrier entirely. ActiveCampaign is also GDPR compliant, which matters for businesses with European customers.
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