⚡ 간단 평가:
- 가격: ActiveCampaign starts at $15/month. ClickUp is free forever, then $7/user/month.
- 다음과 같은 경우에 가장 적합합니다: ActiveCampaign for email marketing automation and contact management. ClickUp for project management and task management.
- 주요 차이점: ActiveCampaign automates messages to customers. ClickUp organises the work your team does internally.
- 저희가 선택한 제품: ClickUp scores higher at 4.3 because the free plan covers unlimited users and most small teams.
These two tools land in the same search results for a strange reason.
Both promise to run your 사업 from one screen.
Only one of them talks to your customers.
ActiveCampaign is a marketing and sales automation platform built around email.
ClickUp is project management software built around tasks.
Picking the wrong one wastes months, so here is the full comparison.
개요
This ActiveCampaign vs ClickUp comparison covers pricing, key features, and daily ease of use.
We reviewed documentation, pricing pages, and public user reviews for both.
저희 필진들은 각 플랫폼 내부에서 직접 시간을 보내기도 했습니다.
해당 내용은 아래 '우리 팀이 발견한 사항' 섹션에 있습니다.
By the end you will know which one fits your business operations.
ActiveCampaign이란 무엇인가요?
ActiveCampaign is a customer experience automation platform for email marketing and CRM.
It sends email campaigns, 텍스트 messages, and ads from one dashboard.
The draw is intelligent marketing automation rather than a plain newsletter tool.
ActiveCampaign offers a visual builder, lead scoring, and a built in CRM.
Most buyers pick it for advanced automation and high deliverability.
액티브캠페인
Over 900 pre built templates for automation. A built-in CRM sits inside every paid plan. Free migration if you switch from another tool.
ActiveCampaign 가격
Four tiers, and the price climbs with your contact count.
| 계획 | 가격 | 가장 적합한 대상 |
|---|---|---|
| 기동기 | 월 15달러 | Solo workers and 소규모 사업체 |
| 을 더한 | 월 49달러 | Small teams that need a sales pipeline |
| 찬성 | 월 79달러 | A more advanced user who wants predictive sending |
| 기업 | 월 145달러 | Big businesses needing custom reports |
Pricing verified September 2026.
무료 체험: 14 days with most Professional-tier features. No credit card required.
환불 보장: No published refund window, so test inside the trial first.
📌 메모: Yearly billing cuts around 20% off. The Starter plan caps you at 5 actions per automation, which is thin once you build automations with branching logic.
⚠️ Pricing conflict flagged: Our research notes list the Starter plan at $19/month, but our CSV records $15/month. Every figure in this article follows the CSV. Check the live pricing page before you buy, since tiers move with contact volume.
ActiveCampaign의 주요 이점
Here is what pulls people toward it:
- Automation depth: Over 900 automation templates ship with the account. You can A/B test entire automation paths, not just subject lines.
- Multi-channel reach: Email, SMS, WhatsApp, and social sit in one campaign. You can send SMS from the same workflow that sends a follow up email.
- 고급 세분화: Group contacts by website visits, location, or purchase history. Conditional content then swaps blocks inside the same email.
- 내장형 CRM: The ActiveCampaign CRM comes with every plan for lead scoring and deal tracking. No separate CRM platform needed.
- 전달 가능성: ActiveCampaign’s deliverability scores well in independent 받은 편지함 tests. That matters more than any feature list.
- Free migration: Moving from another email marketing service costs nothing. Their team rebuilds your lists and email templates.
- Predictive AI: Active Intelligence agents build campaigns and suggest audience segments from live data.
The homepage gives a fair sense of how the product is positioned.
우리 팀이 발견한 점
우리의 작가 set up an account and ran a real welcome series through it. Here is what stood out from that hands-on time:
ActiveCampaign의 장점과 단점
✅ 장점
- Automation builder handles multi-step logic without code
- Built in CRM included on every paid plan
- Deliverability rates hold up in independent testing
- Free migration from your old email marketing services
- User friendly menus despite the feature count
❌ 단점
- Overkill if you only send a simple newsletter
- Starter plan limits you to 5 actions per automation
- Cost rises as your contact list grows
- 무료 플랜은 없고, 14일 무료 체험만 가능합니다.
ClickUp이란 무엇인가요?
ClickUp is a project management platform that keeps work in one workspace.
Teams use it to plan, assign tasks, and track progress together.
It holds docs, calendars, chat, and goals beside your tasks.
That cuts the tool switching most teams live with.
ClickUp includes Gantt charts, a kanban board, list view, and calendars.
The trade-off is a busy interface that overwhelms new users.
🏆 우승: ClickUp
The free forever plan takes an unlimited number of members. Over 1,000 integrations and 1,000+ templates. A 30-day money-back guarantee covers every paid plan.
ClickUp 가격 책정
One free tier and three paid plans, charged per user.
| 계획 | 가격 | 가장 적합한 대상 |
|---|---|---|
| 무료 | $0 | Solo workers and smaller teams testing the essential features |
| 제한 없는 | 사용자당 월 7달러 | Growing teams that need unlimited storage and guest access |
| 사업 | 사용자당 월 12달러 | Marketing teams running multiple projects with resource management |
| 기업 | 관습 | Large firms needing single sign on and HIPAA compliance |
Pricing verified September 2026.
무료 체험: 15 days on the paid plans, on top of the free forever plan.
환불 보장: 30 days on every paid plan.
📌 메모: Upgrades apply to your entire workspace, so every team member moves up together. Budget for the full headcount, not just the people who need the advanced features.
⚠️ 경고: ClickUp’s free plan is completely free for an unlimited number of users, but custom fields are capped at 100 uses. Heavy custom fields work pushes you onto a paid plan fast.
ClickUp의 주요 이점
What ClickUp offers that most rivals do not:
- A real free tier: The free plan allows unlimited users, which is rare in project management tools. Small teams can run for months without paying.
- Views for every habit: List, Board, Calendar, Gantt, and Timeline cover complex projects and simple ones. Each person can view tasks their own way.
- Time tracking built in: Native timers and manual logging track billable hours against estimates. Workload views flag who is buried.
- Automation without code: Custom rules plus 100+ pre-built automation templates save time on repeat work.
- Communication features: Docs, team chat, and a whiteboard feature keep team communication beside the work.
- Deep hierarchy: Workspaces, Spaces, Folders, Lists, Tasks, and Subtasks organise complex tasks cleanly.
- 클릭업 브레인: 인공지능 어시스턴트 tracks workloads and answers questions about your projects.
The product page shows how much sits under one roof.
우리 팀이 발견한 점
Our writer ran a live content calendar inside ClickUp for several weeks of real work. Here is what stood out:
ClickUp의 장점과 단점
✅ 장점
- 평생 무료 플랜은 무제한 사용자를 지원합니다.
- Over 1,000 integrations including Slack and Google Drive
- Docs, chat, and whiteboards live beside your tasks
- Time tracking and workload views come standard
- Loading...
❌ 단점
- Interface feels overwhelming during the first week
- 보고 도구들은 플랫폼 전체에 흩어져 있습니다.
- Time tracking can be clumsy in daily use
- No phone support, and live chat starts with a bot
기능 비교
These platforms overlap less than the search volume suggests. The table below shows where each one actually competes, then we break down eleven areas in detail.
| 특징 | 액티브캠페인 | 클릭업 |
|---|---|---|
| 시작 가격 | 월 15달러 | 0달러 (영구 무료) |
| 무료 플랜 | ❌ | ✅ |
| 이메일 캠페인 | ✅ | ❌ |
| Built In CRM | ✅ | ❌ |
| 작업 관리 | ❌ | ✅ |
| 간트 차트 | ❌ | ✅ |
| 시간 추적 | ❌ | ✅ |
| AI 어시스턴트 | ✅ 능동적 지능 | ✅ 클릭업 브레인 |
| 통합 | 950+ | 1,000+ |
| 가장 적합한 대상 | 이메일 마케팅 자동화 | Managing projects and tasks |
1. 핵심 업무
액티브캠페인: Built for email marketing at scale. You load contacts, write email campaigns, and let rules fire the next message. Nothing here helps you run a sprint.
클릭업: Built to manage projects and manage tasks across a team. You create new tasks, set a due date, and watch the board move. It sends no marketing email.
2. 자동화
액티브캠페인: The drag-and-drop builder handles multi-step workflows with conditional logic. Drip campaigns, cart abandonment, and RSS triggered sends all run without code. Over 900 templates give you a head start.
클릭업: Automation moves work, not messages. Rules change status, assign tasks, and post updates. Over 100 pre-built recipes cover the common cases.
3. Views and Landing Pages
액티브캠페인: Custom landing pages capture leads, and form submissions can end automation branches or start new ones. The email builder handles the message side.
클릭업: No landing pages at all. Instead you get a kanban board, Gantt charts, calendar, and timeline over the same data set.
4. Scheduling and Delivery
액티브캠페인: Predictive sending picks the hour each contact is most likely to open. Dynamic content swaps blocks based on custom fields, and conditional content hides what does not apply.
클릭업: The ClickUp Calendar pulls meetings and tasks into one timeline. It schedules your week rather than your sends.
5. AI 어시스턴트
액티브캠페인: Active Intelligence agents build campaigns and suggest high-value segments from live data. The email editor also drafts copy for you.
클릭업: ClickUp Brain answers questions about workloads, summarises threads, and drafts task descriptions. It reads across your whole workspace.
6. Segmentation and Search
액티브캠페인: Advanced segmentation groups contacts by site visits, location, purchase history, or tags. This is the core of contact management here.
클릭업: Enterprise Search looks across tasks, docs, and connected apps at once. Useful when a decision is buried in a comment from March.
7. Tracking Deals vs Tracking Hours
액티브캠페인: The CRM tracks a sales pipeline with lead scoring, deal stages, and the ability to add notes against a contact. Sales engagement lives here.
클릭업: Timers and manual logging track billable hours against estimates. Resource management views show capacity per user before you overload someone.
⚠️ 경고: ClickUp’s time tracking is functional but clunky in daily use, and it is task scheduling rather than staff scheduling. Agencies billing by the hour should test it before committing.
8. Templates and Content Creation
액티브캠페인: Email templates 플러스 AI drafting cover most digital marketing output. Transactional email and a newsletter tool sit alongside campaign sends.
클릭업: Over 1,000 templates cover sprints, content calendars, and client onboarding. Docs support real time editing with your team.
9. Reporting and Notes
액티브캠페인: Reports track opens, clicks, and revenue per automation. Custom reports arrive on higher tiers, which is a common upgrade trigger.
클릭업: Dashboards show KPIs, capacity, and sprint burndown. The AI Notetaker captures 회의록 and turns decisions into tasks.
10. Integrations and Tech Stack
액티브캠페인: Over 950 integrations, including Shopify, 세일즈포스그리고 워드프레스. 자피어 fills the gaps, and premium connectors handle CRM and ecommerce data.
클릭업: Over 1,000 integrations covering Slack, Google Drive, and Zoom. API access lets developers push data in from your own tech stack.
11. 가격 및 비용
The billing models are not comparable line for line. ActiveCampaign charges per account and scales with contacts. ClickUp charges per user.
| 층 | 액티브캠페인 | 클릭업 |
|---|---|---|
| 무료 | ❌ 14일 무료 체험만 가능 | $0 free forever |
| 기입 | 스타터 플랜: 월 15달러 | 무제한: 사용자당 월 7달러 |
| 중간 | 추가 요금: 월 49달러 | 기업용: 사용자당 월 12달러 |
| 높은 | 프로 버전: 월 79달러 | 기업: 맞춤형 |
| 맨 위 | 기업용: 월 145달러 | 기업: 맞춤형 |
액티브캠페인: Fifteen dollars looks cheap until your list grows, because every tier is banded by contact count. The Enterprise plan at $145/month is where custom reports and a dedicated account team appear.
클릭업: A ten-person team on the Business plan costs $120 a month. That is more than ActiveCampaign’s Plus tier, so per user pricing punishes headcount rather than list size.
💡 꿀팁: Both offer discounts when billed annually, roughly 20% off with ActiveCampaign. Run the maths on your real headcount and contact count before you compare the headline numbers.
다양한 시나리오
| 필요하시면 | 선택하다 | 왜 |
|---|---|---|
| Zero budget | 클릭업 | 무료 플랜, 사용자 수 무제한 |
| 이메일 마케팅 자동화 | 액티브캠페인 | ClickUp sends no campaigns |
| 복잡한 프로젝트 관리 | 클릭업 | Gantt, sprints, workloads |
| A CRM platform for deals | 액티브캠페인 | Lead scoring built in |
| Time tracking on client work | 클릭업 | Native timers and estimates |
| 전화 지원 | 액티브캠페인 | ClickUp has no phone line |
💰 예산
ClickUp costs nothing to start and stays free for an unlimited number of people. ActiveCampaign has no free plan, so $15/month is the floor.
🔌 사용 중인 기술 스택
Running Shopify or WordPress pushes you toward ActiveCampaign and its ecommerce connectors. Living in Slack and Google Drive pushes you toward ClickUp.
📝 당신의 일상 업무
If your day is writing email templates and checking open rates, pick ActiveCampaign. If it is chasing deadlines across multiple projects, pick ClickUp.
🎓 귀하의 경험 수준
ActiveCampaign has a user friendly layout with clear menus. ClickUp buries power behind a busier screen, though ClickUp University and live training shorten the ramp.
🆓 무료 체험 및 데모
ActiveCampaign gives 14 days with no card. ClickUp gives 15 days on paid tiers plus a permanent free tier underneath.
🛟 지원 옵션
Both run a solid knowledge base. ClickUp offers 24/7 chat but routes you through a bot first, and there is no phone support.
🔐 데이터 개인정보 보호 및 보안
ActiveCampaign is GDPR compliant and stores data on US servers. ClickUp adds 2-factor authentication and user permissions on every tier.
전환 가이드
Most people do not replace one with the other. They add the missing half. Still, if you are consolidating, here is what changes.
🔄 ActiveCampaign에서 ClickUp으로 전환하시나요?
✅ 얻게 될 이점:
- A free forever plan with no seat cap
- Task management, Gantt charts, and time tracking
- Docs, chat, and whiteboards for team communication
❌ 잃게 될 것:
- Every email marketing feature, including transactional emails
- The built-in CRM and lead scoring
- SMS add ons and multi-channel sends
📋 전환 방법:
- Export contacts and deals from ActiveCampaign as CSV
- Create a ClickUp workspace and import data through the CSV importer
- Keep a separate email tool, because ClickUp will not replace it
🔄 ClickUp에서 ActiveCampaign으로 전환하시나요?
✅ 얻게 될 이점:
- Email campaigns, SMS, and WhatsApp from one place
- A CRM with pipelines and lead scoring
- Free migration help from their team
❌ 잃게 될 것:
- All project views, including the kanban board
- Time tracking and workload planning
- The free tier, since ActiveCampaign has none
📋 전환 방법:
- Export your contact list from wherever it currently lives
- Start the 14-day ActiveCampaign trial and request free migration
- Rebuild your task workflow somewhere else first
저희 리뷰에서 다루지 않은 내용
We focused on small businesses and marketing teams under fifty people. We did not test custom objects, Microsoft Dynamics syncing, or heavy API access work. Enterprise plan pricing is quoted per deal, so we could not verify it. Non profits and agencies billing hourly may weigh time tracking far more heavily than we did here. Both vendors ship new features every quarter, so check the live pricing pages before you sign.
최종 판결
| 범주 | 우승자 |
|---|---|
| 💰 가격 | 클릭업 |
| 🚀 핵심 기능 | (다양한 직업) |
| ⚡ 자동화 | 액티브캠페인 |
| 🎯 작업 관리 | 클릭업 |
| 👶 사용 편의성 | 액티브캠페인 |
| 🔌 통합 | 클릭업 |
| 📊 신고 | 클릭업 |
| 🏆 종합 우승 | 클릭업 |
🏆 우승: 클릭업
ClickUp takes 4 of 7 categories and holds the higher score at 4.3.
다음과 같은 경우에 가장 적합합니다: Managing projects, task management, resource management, smaller teams on a tight budget
ClickUp wins on rating and reach, but read that carefully. It wins because it does more jobs for more people at a lower entry price, not because it beats ActiveCampaign at marketing.
ActiveCampaign is the stronger product inside its own lane. ActiveCampaign marketing automation, segmentation, and deliverability have no equal anywhere inside ClickUp.
So the real answer depends on which problem is costing you money right now. Missed deadlines point to ClickUp. Cold leads point to ActiveCampaign.
Plenty of teams run both, and the free tier makes that easy to test.
ActiveCampaign 비교
Here is how it lands against the closest ActiveCampaign 대안:
ActiveCampaign이 다음 분야에서 승리했습니다: Far lower entry price, deeper branching in the automation builder, free migration from your old tool
HubSpot이 다음 분야에서 우위를 차지했습니다: A genuinely free CRM tier, native ads and CMS tools, larger partner network for agencies
ActiveCampaign이 다음 분야에서 승리했습니다: Better inbox placement, more granular segmentation, cheaper starting tier
Keap은 계속해서 승리합니다: Built-in invoicing and payments, appointment booking, guided onboarding for beginners
Loading... 고하이레벨
ActiveCampaign이 다음 분야에서 승리했습니다: Cleaner interface, stronger email deliverability, more mature reporting
GoHighLevel이 다음에서 승리했습니다: White-label resale for agencies, unlimited sub-accounts, funnel and 웹사이트 빌더 포함된
Loading... 파이프드라이브
ActiveCampaign이 다음 분야에서 승리했습니다: Marketing and sales automation in one account, multi-channel sends, campaign reporting
Pipedrive는 다음 항목에서 승리했습니다: A cleaner deal pipeline, faster data entry for reps, cheaper if you never send campaigns
ClickUp과 비교했을 때 더 많은 정보
And how it holds up against the other big names in project management:
ClickUp vs Asana
ClickUp이 다음 분야에서 우위를 점했습니다: More generous free tier, native time tracking, docs and whiteboards included
Asana가 다음 항목에서 승리했습니다: Calmer interface, faster onboarding for non-technical staff, steadier mobile app
ClickUp vs Monday.com
ClickUp이 다음 분야에서 우위를 점했습니다: Better value per seat, no minimum seat count, deeper task hierarchy
Monday.com이 다음 항목에서 승리했습니다: Gentler learning curve, more polished dashboards, stronger sales CRM add-on
ClickUp vs Trello
ClickUp이 다음 분야에서 우위를 점했습니다: Gantt and workload views Trello lacks, built-in reporting, automation without paid power-ups
Trello가 다음 분야에서 승리했습니다: Instant setup, almost no learning curve, better fit for personal to-do lists
ClickUp이 다음 분야에서 우위를 점했습니다: Purpose-built project tracking, sprint reports, time estimates against real work
Notion이 다음 항목에서 승리했습니다: Better writing and wiki experience, cleaner databases, friendlier for documentation-first teams
자주 묻는 질문
ActiveCampaign은 무엇에 사용되나요?
It runs marketing and sales automation. Businesses use it to send email campaigns, text messages, and automated follow-ups, then track those contacts through a sales pipeline.
ClickUp은 무엇에 사용되나요?
Teams use it to plan work, assign tasks, and track deadlines in one workspace. It also holds docs, chat, goals, and time logs beside those tasks.
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Yes. The free tier has no seat limit and no expiry date. Custom fields cap at 100 uses, which is the main reason teams upgrade.
ActiveCampaign은 CRM인가요?
Yes, a CRM ships with every plan. It handles deals, lead scoring, and pipeline stages, though sales-only teams often prefer a dedicated tool like Pipedrive.
소규모 사업체에는 어느 쪽이 더 나을까요?
It depends on the bottleneck. Pick ClickUp if projects slip through the cracks. Pick ActiveCampaign if leads go cold. Many teams eventually run both.
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