⚡ 간단 평가:
- 가격: ClickUp starts free ($0) vs ActiveCampaign starting at $15/month. ClickUp’s paid plans begin at $7/user/month.
- 다음과 같은 경우에 가장 적합합니다: ClickUp for project management and team collaboration; ActiveCampaign for email marketing automation and CRM.
- 주요 차이점: ClickUp is a project management platform. ActiveCampaign is a marketing automation and CRM platform. They solve different problems.
- 저희가 선택한 제품: ClickUp for most teams — it covers more ground, has a free plan, and includes ClickUp Brain for AI task management.
ActiveCampaign vs ClickUp solve completely different problems.
One focuses on marketing automation and email campaigns.
The other manages your team’s tasks, projects, and workflows.
잘못된 도구를 선택하면 시간과 비용이 모두 낭비됩니다.
This comparison breaks down exactly what each platform does best.
개요
이 비교에서는 가격, 핵심 기능 및 사용 편의성을 다룹니다.
Our sources include published documentation and G2 reviews for ActiveCampaign.
우리의 작가 also spent hands-on time with ClickUp directly.
Those observations appear in the “What Our Team Noticed” section below.
결국에는 어떤 도구가 여러분의 작업 흐름에 가장 적합한지 알게 될 것입니다.
ActiveCampaign이란 무엇인가요?
ActiveCampaign은 고객 경험 자동화 플랫폼입니다.
It helps small and mid-sized businesses run email marketing and sales automation from one place.
The platform includes a visual drag-and-drop automation 건축업자 with over 900 pre-built templates.
It also has a built-in CRM for tracking sales pipelines and scoring leads.
Most users choose it when they need advanced automation without enterprise-level costs.
액티브캠페인
ActiveCampaign automates email marketing, sales follow-ups, and customer journeys. It includes a built-in CRM and over 950 integrations for your existing tech stack.
ActiveCampaign 가격
Here’s what ActiveCampaign costs in 2026. Pricing scales with contact count.
| 계획 | 가격 | 가장 적합한 대상 |
|---|---|---|
| 기동기 | 월 15달러 | 1인 기업가와 매우 작은 리스트 |
| 을 더한 | 월 49달러 | Growing businesses needing CRM + landing pages |
| 찬성 | 월 79달러 | Teams needing predictive sending and A/B automation testing |
| 기업 | 월 145달러 | 맞춤형 서비스를 제공하는 대규모 팀 보고 and dedicated support |
Pricing verified May 2026.
무료 체험: 14일 무료 체험이 가능합니다. 신용카드 정보는 필요하지 않습니다.
환불 보장: ActiveCampaign does not publicly advertise a money-back period. Check their terms before purchasing.
📌 메모: ActiveCampaign pricing is based on the number of contacts, not users. Costs increase as your list grows. A 20% discount applies on yearly plans.
⚠️ 경고: The Starter plan limits you to 5 actions per automation. If you need complex multi-step workflows, you’ll need the Plus plan or higher.
ActiveCampaign의 주요 이점
Here’s what makes ActiveCampaign worth considering:
- 시각적 자동화 빌더: Drag-and-drop interface for building complex customer journeys. No coding needed, even for conditional logic and multi-step workflows.
- 900개 이상의 사전 제작된 템플릿: Start with templates designed for specific outcomes like welcome series, cart abandonment, and lead nurturing. This shortens setup time significantly.
- 내장형 CRM: Track sales pipelines, score leads, and manage contacts without a separate tool. Included on all plans.
- 높은 이메일 전달률: ActiveCampaign scores well in deliverability tests. Your emails are more likely to land in the 받은 편지함 rather than spam.
- Loading... Run campaigns across email, SMS, WhatsApp, and social media from a single dashboard. Keeps messaging consistent across channels.
- AI 기반 기능: Predictive sending optimizes delivery times based on user behavior. Active Intelligence agents can also build campaigns and suggest audience segments.
- 무료 마이그레이션: ActiveCampaign offers free migration for users switching from other email marketing platforms. Reduces the friction of switching.
우리 팀이 발견한 점
We reviewed ActiveCampaign’s documentation, official feature pages, and G2 reviews. Here’s what stands out based on those sources:
Note: We haven’t had extensive hands-on time with ActiveCampaign yet. The information below is based on published documentation and user reviews.
G2 reviews highlight the automation builder as a frequently praised feature. Users note the drag-and-drop interface works well for creating multi-step campaigns without technical help.
According to G2 reviews, the learning curve is steeper than basic email tools. New users report needing time to understand conditional logic and segmentation before getting full value.
ActiveCampaign’s documentation describes an average of 20 hours saved per month through marketing automation. Actual results depend on how many manual processes you replace.
ActiveCampaign의 장점과 단점
✅ 장점
- Advanced marketing automation with conditional logic and multi-step workflows
- Built-in CRM included on every plan, no add-on needed
- High email deliverability rates with consistent inbox placement
- Over 950 integrations including Shopify, 세일즈포스Loading...
- 신용카드 정보 없이 14일 무료 체험 가능
❌ 단점
- No free plan — paid tiers start at $15/month
- Starter plan limits automations to 5 actions, restricting complex workflows
- Pricing scales with contacts, which gets expensive as your list grows
- 단순한 뉴스레터만 필요한 사용자에게는 적합하지 않습니다.
ClickUp이란 무엇인가요?
ClickUp is a cloud-based project management platform for teams of all sizes.
It centralizes tasks, docs, calendars, and team communication in one workspace.
The platform includes views like Gantt charts, Kanban boards, and calendars to fit different working styles.
ClickUp Brain, the built-in AI assistant, helps track workloads and summarize project status.
Teams use it to manage complex projects without juggling multiple tools.
클릭업
ClickUp brings tasks, docs, goals, and team chat into one workspace. A free forever plan is available, and paid plans start at just $7 per user per month.
ClickUp 가격 책정
Here’s what ClickUp costs in 2026. The free plan is generous for small teams.
| 계획 | 가격 | 가장 적합한 대상 |
|---|---|---|
| 무료 | $0 | 개인 사업자 및 소규모 팀 창업 |
| 제한 없는 | 사용자당 월 7달러 | 무제한 저장 공간과 통합 기능이 필요한 소규모 팀 |
| 사업 | 사용자당 월 12달러 | Growing teams with advanced reporting and automation needs |
| 기업 | 관습 | HIPAA 규정 준수 및 SSO가 필요한 대규모 조직 |
Pricing verified May 2026.
무료 체험: 15-day free trial available for paid plans. The free forever plan requires no credit card.
환불 보장: Loading...
📌 메모: ClickUp upgrades apply to your entire workspace, meaning all members must move to the same plan together. Budget accordingly for team upgrades.
⚠️ 경고: ClickUp’s free plan limits custom fields to 100 uses. Teams that rely heavily on custom 데이터 fields will likely need to upgrade to the Unlimited plan.
ClickUp의 주요 이점
ClickUp을 고려해 볼 만한 이유는 다음과 같습니다.
- 평생 무료 플랜: ClickUp’s free plan supports unlimited users. Few project management tools offer this without a per-seat charge.
- Loading... Switch between List, Board, Calendar, Gantt, and Timeline views. Different teams can work the way they prefer without switching tools.
- 클릭업 브레인: The built-in AI assistant helps track workloads, summarize tasks, and answer questions about your workspace. It reduces time spent on status updates.
- Loading... Native timers and manual logging track billable hours against estimates. No third-party integration needed for basic time tracking.
- 협업 도구: ClickUp includes docs, chat, and whiteboards in the same workspace. Teams stay aligned without switching between Slack, 개념, and Google Docs.
- 1,000개 이상의 연동 기능: Connect with Slack, Google Drive, Zoom, and other tools. Custom automations reduce repetitive work across your tech stack.
- 맞춤형 대시보드: Build dashboards that track KPIs, team capacity, and project health in real time. Reporting is flexible rather than fixed.
우리 팀이 발견한 점
Our writer signed up for ClickUp and spent several days exploring the platform. Here’s what stood out from that hands-on time:
ClickUp의 장점과 단점
✅ 장점
- Free forever plan with unlimited users — rare in this category
- Multiple project views including Gantt charts and Kanban boards
- ClickUp Brain AI assistant for workload tracking and task summaries
- Built-in time tracking, docs, and whiteboards in one workspace
- 모든 유료 플랜에 대해 30일 환불 보장
❌ 단점
- Complex interface that can overwhelm new users at first
- Time tracking features can be cumbersome and lack true scheduling tools
- Reporting tools are scattered throughout the platform and can be hard to find
- No phone support — customer service is limited to live chat and knowledge base
기능 비교
ActiveCampaign and ClickUp serve very different purposes.
Here’s a side-by-side look at how they compare across key categories.
| 특징 | 액티브캠페인 | 클릭업 |
|---|---|---|
| 시작 가격 | 월 15달러 | 0달러 (영구 무료) |
| 무료 플랜 | ❌ | ✅ |
| 마케팅 자동화 | ✅ 고급 | ❌ |
| 이메일 캠페인 | ✅ | ❌ |
| 프로젝트 관리 | ❌ | ✅ |
| 작업 관리 | ❌ | ✅ |
| 내장형 CRM | ✅ 모든 플랜 | ❌ |
| 시간 추적 | ❌ | ✅ |
| AI 어시스턴트 | Loading... | ✅ 클릭업 브레인 |
| 통합 | 950+ | 1,000+ |
| 가장 적합한 대상 | 마케팅 및 영업팀 | Project & ops teams |
1. 핵심 목적
액티브캠페인: ActiveCampaign is built for marketing and sales automation. It helps businesses automate email sequences, nurture leads, and move contacts through a sales pipeline using a visual workflow builder and built-in CRM.
클릭업: ClickUp is a project management platform. It helps teams plan work, assign tasks, track progress, and collaborate — all without switching between multiple apps. It does not handle email marketing or contact automation.
⚠️ 경고: These tools are not direct substitutes. If you need both marketing automation and project management, you’ll need both — or a platform that covers both use cases.
2. Automation Capabilities
액티브캠페인: ActiveCampaign’s automation builder is its strongest feature. Users can build multi-step workflows with conditional logic, A/B test entire automation paths, and trigger actions based on form submissions, purchases, or website visits. Over 900 pre-built templates are available to speed up setup.
클릭업: ClickUp offers task automation with customizable rules and over 100 pre-built templates. Automations handle repetitive actions like changing task status, assigning members, or sending notifications. It’s useful for workflow management, but not designed for marketing sequences or email triggers.
3. 이메일 마케팅
액티브캠페인: Email marketing is central to ActiveCampaign. The platform includes an email builder with AI content generation, dynamic content that changes based on subscriber data, conditional content blocks, RSS-triggered emails, and transactional email support. Deliverability rates are consistently high.
클릭업: ClickUp does not offer email marketing features. It has a team messenger for internal communication, but it is not designed to send campaigns, newsletters, or automated email sequences to contacts or customers.
4. 프로젝트 및 작업 관리
액티브캠페인: ActiveCampaign is not a project management tool. It handles contact records, deal pipelines, and campaign tasks — but it is not built for managing complex projects, sprints, or team workloads across multiple departments.
클릭업: Project and task management is ClickUp’s core strength. Teams can create tasks, set due dates, assign members, track progress, and organize work in a multi-level hierarchy across Workspaces, Spaces, Folders, Lists, Tasks, and Subtasks. Sprint reports and burndown charts support development teams.
5. CRM & Contact Management
액티브캠페인: ActiveCampaign includes a built-in CRM on every plan. It tracks sales pipelines, scores leads, manages contact profiles, and logs deal activity. Users can add notes, set follow-up reminders, and view purchase history directly inside the platform.
클릭업: ClickUp does not include a dedicated CRM out of the box. Users can build a basic CRM using custom fields and list views, but it requires manual setup. For teams needing structured pipeline management, a dedicated CRM tool would work better alongside ClickUp.
6. AI 기능
액티브캠페인: ActiveCampaign uses AI for predictive sending, which optimizes email delivery times based on individual subscriber behavior. Active Intelligence agents can automatically build campaigns and suggest high-value audience segments using real-time data.
클릭업: ClickUp Brain is the platform’s built-in AI assistant. It answers questions about your workspace, summarizes task activity, tracks workloads, and helps identify blockers. It’s focused on project context rather than marketing intelligence.
7. 협업 도구
액티브캠페인: ActiveCampaign focuses on external collaboration — communicating with leads and customers through automated campaigns. Internal team collaboration tools are limited compared to dedicated project management platforms.
클릭업: ClickUp includes docs, chat, and whiteboards natively. Teams can co-edit documents, run 브레인스토밍 sessions on the whiteboard, and communicate in real time without leaving the platform. This reduces the need for Notion, Slack, or Miro as separate tools.
8. 세분화 및 타겟팅
액티브캠페인: ActiveCampaign offers advanced segmentation based on website visits, location, purchase history, and interaction history. Users can tag contacts, use custom fields, and build dynamic lists that update automatically based on behavior.
클릭업: ClickUp’s segmentation applies to task organization, not contacts. Users can filter tasks by assignee, due date, priority, or custom field. This is helpful for project visibility, but not relevant for marketing audience targeting.
9. 통합
액티브캠페인: ActiveCampaign offers over 950 integrations including Shopify, Salesforce, WordPress, and 자피어. Many are native connections that pass data automatically between platforms, supporting marketing-focused tech stacks.
클릭업: ClickUp integrates with over 1,000 tools including Slack, Google Drive, Zoom, and GitHub. The integration library supports a wide variety of team workflows, from engineering to marketing operations.
10. 가격 및 비용
요금제를 나란히 비교해 보겠습니다.
| 계획 | 액티브캠페인 | 클릭업 |
|---|---|---|
| 무료 | ❌ 무료 플랜 없음 | ✅ 영원히 0달러 |
| 입장료 지불됨 | 월 15달러 | 사용자당 월 7달러 |
| 중위권 | 월 49달러 | 사용자당 월 12달러 |
| 고급의 | 월 79달러 | — |
| 기업 | 월 145달러 | 관습 |
액티브캠페인: Pricing starts at $15/month but scales with contact count. A list of 10,000 contacts on the Starter plan costs significantly more than the base rate. Annual billing saves 20%. No free plan is available.
클릭업: ClickUp offers a free forever plan and per-user pricing on paid tiers. For small teams, the total cost stays low. Larger teams should calculate per-seat costs carefully, since the entire workspace upgrades together.
다양한 시나리오
| 필요하시면 | 선택하다 | 왜 |
|---|---|---|
| 이메일 마케팅 자동화 | 액티브캠페인 | Purpose-built for email campaigns and CRM |
| 프로젝트 및 작업 관리 | 클릭업 | Multi-view task management with free plan |
| 빠듯한 예산 | 클릭업 | 평생 무료 플랜 이용 가능 |
| Lead scoring and sales pipeline | 액티브캠페인 | 모든 요금제에 내장된 CRM |
| 팀 협업 도구 | 클릭업 | Docs, chat, and whiteboards included |
| Marketing for 소규모 사업체 | 액티브캠페인 | Advanced automation at an accessible price |
| 복잡한 프로젝트 관리 | 클릭업 | Gantt charts, sprints, and custom views |
💰 예산
ClickUp’s free forever plan supports unlimited users at no cost. ActiveCampaign starts at $15/month with no free option, making ClickUp the better fit for teams watching their spend.
🔌 사용 중인 기술 스택
ActiveCampaign connects to Shopify, Salesforce, and WordPress for marketing-focused workflows. ClickUp integrates with Slack, Google Drive, and Zoom for operational teams. Both cover different parts of the tech stack.
📝 당신의 주요 목표
If your goal is growing a contact list and nurturing leads through email, ActiveCampaign is the right tool. If your goal is delivering projects on time with a coordinated team, ClickUp fits better.
🎓 귀하의 경험 수준
Both tools have a learning curve for beginners. ActiveCampaign’s automation builder takes time to master. ClickUp’s interface is feature-rich and can feel overwhelming at first — but ClickUp University offers live onboarding training to help.
🆓 무료 체험 및 데모
ActiveCampaign offers a 14-day free trial with no credit card needed. ClickUp has a free forever plan plus a 15-day trial for paid features. Try both before committing to a paid tier.
🛟 지원 옵션
Neither tool offers phone support on standard plans. ActiveCampaign provides a dedicated account team on Enterprise. ClickUp offers live chat, a knowledge base, and live onboarding training sessions through ClickUp University.
전환 가이드
Already using one of these tools? Here’s what to expect if you make a change.
🔄 ActiveCampaign에서 ClickUp으로 전환하시나요?
✅ 얻게 될 이점:
- A free forever plan that reduces your monthly software cost to zero
- Full project management including Gantt charts, Kanban boards, and time tracking
- Collaboration tools like docs, chat, and whiteboards in one workspace
❌ 잃게 될 것:
- Email marketing automation — ClickUp cannot send campaigns or newsletters
- Built-in CRM with lead scoring and sales pipeline management
- Advanced contact segmentation based on behavior and purchase history
📋 전환 방법:
- Export your contact lists and campaign data from ActiveCampaign as CSV files
- Create your ClickUp workspace and set up Spaces and Folders for your team’s workflow
- Import task data from CSV using ClickUp’s import tool and connect your existing integrations
🔄 ClickUp에서 ActiveCampaign으로 전환하시나요?
✅ 얻게 될 이점:
- A full email marketing and automation platform built for lead nurturing and sales
- Built-in CRM with lead scoring, deal tracking, and pipeline management on every plan
- Advanced segmentation and dynamic content for personalizing email campaigns
❌ 잃게 될 것:
- Project management views including Gantt charts, Kanban boards, and timeline tracking
- Built-in time tracking, workload management, and sprint reporting tools
- Free forever plan — ActiveCampaign requires a paid subscription from day one
📋 전환 방법:
- Export your task and contact data from ClickUp using the export feature
- Start your ActiveCampaign 14-day free trial and use the free migration service to import contacts
- Rebuild your key automations using ActiveCampaign’s template library and automation builder
저희 리뷰에서 다루지 않은 내용
This comparison focused on individual users and small-to-mid-sized teams. We didn’t evaluate enterprise-specific features like SSO, custom 보안 policies, or HIPAA compliance in depth. ActiveCampaign’s contact-based pricing at higher list volumes and ClickUp’s API capabilities for developers were also outside the scope of this review. If you’re managing a large enterprise deployment or a list of 50,000+ contacts, your experience and cost structure will likely differ from what we’ve covered here.
최종 판결
| 범주 | 우승자 |
|---|---|
| 💰 가격 | 클릭업 |
| 📧 이메일 마케팅 | 액티브캠페인 |
| 🤖 마케팅 자동화 | 액티브캠페인 |
| 📋 프로젝트 관리 | 클릭업 |
| 👥 CRM 기능 | 액티브캠페인 |
| 🤝 팀 협업 | 클릭업 |
| 🧠 AI Assistant | 클릭업 |
| 👶 진입 용이성 | 클릭업 |
| 🏆 종합 우승 | 클릭업 |
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ClickUp wins 5 out of 9 categories in this comparison.
다음과 같은 경우에 가장 적합합니다: Project management teams, operational workflows, small businesses, and teams that need a free starting point with room to grow.
These two tools are genuinely different products.
ActiveCampaign is built for marketing and sales teams that run email campaigns and need a CRM.
ClickUp is built for project and operations teams that manage tasks, timelines, and collaboration.
ActiveCampaign is the right choice if email marketing automation and lead management are your priority.
ClickUp wins overall because it covers more ground, offers a free plan, and works for a broader range of teams and use cases.
ActiveCampaign 비교
Here’s how ActiveCampaign stacks up against other marketing automation tools:
ActiveCampaign이 다음 분야에서 승리했습니다: Email deliverability, depth of automation templates, and ease of use for non-agencies.
고하이레벨 승리 항목: White-label capabilities, built-in funnel builder, and all-in-one agency features not found in ActiveCampaign.
ActiveCampaign이 다음 분야에서 승리했습니다: Lower starting price, more flexible automation at entry-level plans, and contact-based rather than user-seat pricing.
HubSpot이 다음 분야에서 우위를 차지했습니다: Broader marketing suite including social tools, ads management, and a more polished CRM interface.
ActiveCampaign이 다음 분야에서 승리했습니다: More automation templates, better email deliverability, and a lower entry price for smaller contact lists.
킵 승리 항목: Invoice and payment processing built in, making it stronger for service-based businesses that also need billing tools.
ActiveCampaign이 다음 분야에서 승리했습니다: Simpler setup, lower cost for SMBs, and a faster path to automation without a dedicated admin team.
Salesforce가 다음 분야에서 우위를 점했습니다: Deep CRM capabilities with custom object modeling and scalability for large sales organizations with complex processes.
ClickUp과 비교했을 때 더 많은 정보
Here’s how ClickUp compares to other project management tools:
ClickUp vs Asana
ClickUp이 다음 분야에서 우위를 점했습니다: Free plan for unlimited users, broader feature set at lower price points, and built-in time tracking without add-ons.
Asana가 다음 항목에서 승리했습니다: Cleaner interface with a shorter learning curve, and a more polished experience for teams focused on task workflows.
ClickUp vs Monday.com
ClickUp이 다음 분야에서 우위를 점했습니다: Better value per seat, more customizable views, and a free plan that Monday.com does not offer.
Monday.com이 다음 항목에서 승리했습니다: More polished visual design, easier onboarding for non-technical teams, and stronger marketing team templates.
ClickUp이 다음 분야에서 우위를 점했습니다: Dedicated project management features like Gantt charts, sprint tracking, and built-in time tracking that Notion lacks natively.
Notion이 다음 항목에서 승리했습니다: Document-first workflows and knowledge base management, making it better for teams where writing and wikis are central.
ClickUp vs Trello
ClickUp이 다음 분야에서 우위를 점했습니다: More project views beyond Kanban, deeper automation, and AI features that Trello doesn’t offer at comparable price points.
Trello가 다음 분야에서 승리했습니다: Simplicity — it’s easier to learn for teams that only need a basic Kanban board without extra complexity.
자주 묻는 질문
ActiveCampaign은 무엇에 사용되나요?
ActiveCampaign is a CRM platform used for intelligent marketing automation and email campaigns. It helps businesses send automated email sequences, track leads through a sales pipeline, and personalize communication based on contact behavior. The built-in CRM is included on every plan — no add-on required.
ClickUp은 무엇에 사용되나요?
ClickUp is a project management platform for teams that need to plan, track, and collaborate on work. It handles task assignment, project timelines, Gantt charts, time tracking, team communication, and resource management. Teams can also import data from other tools using ClickUp’s built-in import feature, making the transition from other platforms straightforward.
ActiveCampaign은 CRM인가요?
Yes, ActiveCampaign CRM is built in to all plans. It tracks sales pipelines, scores leads, and logs deal activity alongside your email marketing data. It’s not as deep as dedicated CRM platforms like Salesforce, but it covers the basics well for small sales teams.
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Yes, ClickUp offers a free forever plan that supports unlimited users. The free plan includes core task management features, though custom fields are limited to 100 uses. The enterprise plan adds single sign on, HIPAA compliance, and custom reports. ClickUp University also provides live training to help new teams get started quickly.
Which is better for small businesses — ActiveCampaign or ClickUp?
It depends on your priority. ActiveCampaign is purpose-built for email marketing automation — its pre-built templates make it easier to launch campaigns fast. ClickUp fits better for teams managing projects and tasks, especially since its free plan removes the cost barrier entirely. ActiveCampaign is also GDPR compliant, which matters for businesses with European customers.
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