⚡ Kort oordeel:
- Prijzen: ActiveCampaign starts at $15/month. ClickUp is free forever, then $7/user/month.
- Het meest geschikt voor: ActiveCampaign for email marketing automation and contact management. ClickUp for project management and task management.
- Belangrijkste verschil: ActiveCampaign automates messages to customers. ClickUp organises the work your team does internally.
- Onze keuze: ClickUp scores higher at 4.3 because the free plan covers unlimited users and most small teams.
These two tools land in the same search results for a strange reason.
Both promise to run your bedrijf from one screen.
Only one of them talks to your customers.
ActiveCampaign is a marketing and sales automation platform built around email.
ClickUp is project management software built around tasks.
Picking the wrong one wastes months, so here is the full comparison.
Overzicht
This ActiveCampaign vs ClickUp comparison covers pricing, key features, and daily ease of use.
We reviewed documentation, pricing pages, and public user reviews for both.
Onze schrijvers hebben ook daadwerkelijk tijd doorgebracht met het testen van elk platform.
Die notities staan in de onderstaande secties 'Wat ons team heeft opgemerkt'.
By the end you will know which one fits your business operations.
Wat is ActiveCampaign?
ActiveCampaign is a customer experience automation platform for email marketing and CRM.
It sends email campaigns, tekst messages, and ads from one dashboard.
The draw is intelligent marketing automation rather than a plain newsletter tool.
ActiveCampaign offers a visual builder, lead scoring, and a built in CRM.
Most buyers pick it for advanced automation and high deliverability.
ActiveCampaign
Over 900 pre built templates for automation. A built-in CRM sits inside every paid plan. Free migration if you switch from another tool.
ActiveCampaign-prijzen
Four tiers, and the price climbs with your contact count.
| Plan | Prijs | Het beste voor |
|---|---|---|
| Starter | $15/maand | Solo workers and kleine bedrijven |
| Plus | $49/maand | Small teams that need a sales pipeline |
| Pro | $79/maand | A more advanced user who wants predictive sending |
| Onderneming | $145/maand | Big businesses needing custom reports |
Pricing verified September 2026.
Gratis proefperiode: 14 days with most Professional-tier features. No credit card required.
Geld-terug-garantie: No published refund window, so test inside the trial first.
📌 Opmerking: Yearly billing cuts around 20% off. The Starter plan caps you at 5 actions per automation, which is thin once you build automations with branching logic.
⚠️ Pricing conflict flagged: Our research notes list the Starter plan at $19/month, but our CSV records $15/month. Every figure in this article follows the CSV. Check the live pricing page before you buy, since tiers move with contact volume.
Belangrijkste voordelen van ActiveCampaign
Here is what pulls people toward it:
- Automation depth: Over 900 automation templates ship with the account. You can A/B test entire automation paths, not just subject lines.
- Multi-channel reach: Email, SMS, WhatsApp, and social sit in one campaign. You can send SMS from the same workflow that sends a follow up email.
- Geavanceerde segmentatie: Group contacts by website visits, location, or purchase history. Conditional content then swaps blocks inside the same email.
- Geïntegreerd CRM: The ActiveCampaign CRM comes with every plan for lead scoring and deal tracking. No separate CRM platform needed.
- Leverbaarheid: ActiveCampaign’s deliverability scores well in independent inbox tests. That matters more than any feature list.
- Free migration: Moving from another email marketing service costs nothing. Their team rebuilds your lists and email templates.
- Predictive AI: Active Intelligence agents build campaigns and suggest audience segments from live data.
The homepage gives a fair sense of how the product is positioned.
Wat ons team opmerkte
Ons schrijver set up an account and ran a real welcome series through it. Here is what stood out from that hands-on time:
Voordelen en nadelen van ActiveCampaign
✅ Voordelen
- Automation builder handles multi-step logic without code
- Built in CRM included on every paid plan
- Deliverability rates hold up in independent testing
- Free migration from your old email marketing services
- User friendly menus despite the feature count
❌ Nadelen
- Overkill if you only send a simple newsletter
- Starter plan limits you to 5 actions per automation
- Cost rises as your contact list grows
- Geen gratis abonnement, alleen een proefperiode van 14 dagen.
Wat is ClickUp?
ClickUp is a project management platform that keeps work in one workspace.
Teams use it to plan, assign tasks, and track progress together.
It holds docs, calendars, chat, and goals beside your tasks.
That cuts the tool switching most teams live with.
ClickUp includes Gantt charts, a kanban board, list view, and calendars.
The trade-off is a busy interface that overwhelms new users.
🏆 Winnaar: ClickUp
The free forever plan takes an unlimited number of members. Over 1,000 integrations and 1,000+ templates. A 30-day money-back guarantee covers every paid plan.
ClickUp-prijzen
One free tier and three paid plans, charged per user.
| Plan | Prijs | Het beste voor |
|---|---|---|
| Vrij | $0 | Solo workers and smaller teams testing the essential features |
| Onbeperkt | $7 per gebruiker per maand | Growing teams that need unlimited storage and guest access |
| Bedrijf | $12 per gebruiker per maand | Marketing teams running multiple projects with resource management |
| Onderneming | Aangepast | Large firms needing single sign on and HIPAA compliance |
Pricing verified September 2026.
Gratis proefperiode: 15 days on the paid plans, on top of the free forever plan.
Geld-terug-garantie: 30 days on every paid plan.
📌 Opmerking: Upgrades apply to your entire workspace, so every team member moves up together. Budget for the full headcount, not just the people who need the advanced features.
⚠️ Waarschuwing: ClickUp’s free plan is completely free for an unlimited number of users, but custom fields are capped at 100 uses. Heavy custom fields work pushes you onto a paid plan fast.
Belangrijkste voordelen van ClickUp
What ClickUp offers that most rivals do not:
- A real free tier: The free plan allows unlimited users, which is rare in project management tools. Small teams can run for months without paying.
- Views for every habit: List, Board, Calendar, Gantt, and Timeline cover complex projects and simple ones. Each person can view tasks their own way.
- Time tracking built in: Native timers and manual logging track billable hours against estimates. Workload views flag who is buried.
- Automation without code: Custom rules plus 100+ pre-built automation templates save time on repeat work.
- Communication features: Docs, team chat, and a whiteboard feature keep team communication beside the work.
- Deep hierarchy: Workspaces, Spaces, Folders, Lists, Tasks, and Subtasks organise complex tasks cleanly.
- ClickUp Brain: De AI assistent tracks workloads and answers questions about your projects.
The product page shows how much sits under one roof.
Wat ons team opmerkte
Our writer ran a live content calendar inside ClickUp for several weeks of real work. Here is what stood out:
Voordelen en nadelen van ClickUp
✅ Voordelen
- Het gratis abonnement ondersteunt een onbeperkt aantal gebruikers.
- Over 1,000 integrations including Slack and Google Drive
- Docs, chat, and whiteboards live beside your tasks
- Time tracking and workload views come standard
- 30 dagen geld-terug-garantie op betaalde abonnementen
❌ Nadelen
- Interface feels overwhelming during the first week
- Rapportage De tools zijn verspreid over het platform.
- Time tracking can be clumsy in daily use
- No phone support, and live chat starts with a bot
Functievergelijking
These platforms overlap less than the search volume suggests. The table below shows where each one actually competes, then we break down eleven areas in detail.
| Functie | ActiveCampaign | ClickUp |
|---|---|---|
| Startprijs | $15/maand | €0 (voor altijd gratis) |
| Gratis plan | ❌ | ✅ |
| E-mailcampagnes | ✅ | ❌ |
| Built In CRM | ✅ | ❌ |
| Taakbeheer | ❌ | ✅ |
| Gantt-diagrammen | ❌ | ✅ |
| Tijdregistratie | ❌ | ✅ |
| AI-assistent | ✅ Actieve intelligentie | ✅ ClickUp Brain |
| Integraties | 950+ | 1,000+ |
| Het beste voor | E-mailmarketingautomatisering | Managing projects and tasks |
1. Kerntaak
ActiveCampaign: Built for email marketing at scale. You load contacts, write email campaigns, and let rules fire the next message. Nothing here helps you run a sprint.
Klik omhoog: Built to manage projects and manage tasks across a team. You create new tasks, set a due date, and watch the board move. It sends no marketing email.
2. Automatisering
ActiveCampaign: The drag-and-drop builder handles multi-step workflows with conditional logic. Drip campaigns, cart abandonment, and RSS triggered sends all run without code. Over 900 templates give you a head start.
Klik omhoog: Automation moves work, not messages. Rules change status, assign tasks, and post updates. Over 100 pre-built recipes cover the common cases.
3. Views and Landing Pages
ActiveCampaign: Custom landing pages capture leads, and form submissions can end automation branches or start new ones. The email builder handles the message side.
Klik omhoog: No landing pages at all. Instead you get a kanban board, Gantt charts, calendar, and timeline over the same data set.
4. Scheduling and Delivery
ActiveCampaign: Predictive sending picks the hour each contact is most likely to open. Dynamic content swaps blocks based on custom fields, and conditional content hides what does not apply.
Klik omhoog: The ClickUp Calendar pulls meetings and tasks into one timeline. It schedules your week rather than your sends.
5. AI-assistent
ActiveCampaign: Active Intelligence agents build campaigns and suggest high-value segments from live data. The email editor also drafts copy for you.
Klik omhoog: ClickUp Brain answers questions about workloads, summarises threads, and drafts task descriptions. It reads across your whole workspace.
6. Segmentation and Search
ActiveCampaign: Advanced segmentation groups contacts by site visits, location, purchase history, or tags. This is the core of contact management here.
Klik omhoog: Enterprise Search looks across tasks, docs, and connected apps at once. Useful when a decision is buried in a comment from March.
7. Tracking Deals vs Tracking Hours
ActiveCampaign: The CRM tracks a sales pipeline with lead scoring, deal stages, and the ability to add notes against a contact. Sales engagement lives here.
Klik omhoog: Timers and manual logging track billable hours against estimates. Resource management views show capacity per user before you overload someone.
⚠️ Waarschuwing: ClickUp’s time tracking is functional but clunky in daily use, and it is task scheduling rather than staff scheduling. Agencies billing by the hour should test it before committing.
8. Templates and Content Creation
ActiveCampaign: Email templates plus AI drafting cover most digital marketing output. Transactional email and a newsletter tool sit alongside campaign sends.
Klik omhoog: Over 1,000 templates cover sprints, content calendars, and client onboarding. Docs support real time editing with your team.
9. Reporting and Notes
ActiveCampaign: Reports track opens, clicks, and revenue per automation. Custom reports arrive on higher tiers, which is a common upgrade trigger.
Klik omhoog: Dashboards show KPIs, capacity, and sprint burndown. The AI Notetaker captures notulen van de vergadering and turns decisions into tasks.
10. Integrations and Tech Stack
ActiveCampaign: Over 950 integrations, including Shopify, Salesforceen WordPress. Zapier fills the gaps, and premium connectors handle CRM and ecommerce data.
Klik omhoog: Over 1,000 integrations covering Slack, Google Drive, and Zoom. API access lets developers push data in from your own tech stack.
11. Prijsbepaling en kosten
The billing models are not comparable line for line. ActiveCampaign charges per account and scales with contacts. ClickUp charges per user.
| Laag | ActiveCampaign | ClickUp |
|---|---|---|
| Vrij | ❌ Alleen 14 dagen proefperiode | $0 free forever |
| Invoer | Starttarief: $15/maand | Onbeperkt: $7 per gebruiker per maand |
| Midden | Plus: $49/maand | Zakelijk: $12 per gebruiker per maand |
| Bovenste | Pro: $79/maand | Zakelijk: Aangepast |
| Bovenkant | Zakelijk: $145/maand | Zakelijk: Aangepast |
ActiveCampaign: Fifteen dollars looks cheap until your list grows, because every tier is banded by contact count. The Enterprise plan at $145/month is where custom reports and a dedicated account team appear.
Klik omhoog: A ten-person team on the Business plan costs $120 a month. That is more than ActiveCampaign’s Plus tier, so per user pricing punishes headcount rather than list size.
💡 Pro-tip: Both offer discounts when billed annually, roughly 20% off with ActiveCampaign. Run the maths on your real headcount and contact count before you compare the headline numbers.
Verschillende scenario's
| Als u het nodig heeft... | Kiezen | Waarom |
|---|---|---|
| Zero budget | ClickUp | Gratis abonnement, onbeperkt aantal gebruikers |
| E-mailmarketingautomatisering | ActiveCampaign | ClickUp sends no campaigns |
| Het beheren van complexe projecten | ClickUp | Gantt, sprints, workloads |
| A CRM platform for deals | ActiveCampaign | Lead scoring built in |
| Time tracking on client work | ClickUp | Native timers and estimates |
| Telefonische ondersteuning | ActiveCampaign | ClickUp has no phone line |
💰 Jouw budget
ClickUp costs nothing to start and stays free for an unlimited number of people. ActiveCampaign has no free plan, so $15/month is the floor.
🔌 Jouw technologie-stack
Running Shopify or WordPress pushes you toward ActiveCampaign and its ecommerce connectors. Living in Slack and Google Drive pushes you toward ClickUp.
📝 Jouw dagelijkse werk
If your day is writing email templates and checking open rates, pick ActiveCampaign. If it is chasing deadlines across multiple projects, pick ClickUp.
🎓 Jouw ervaringsniveau
ActiveCampaign has a user friendly layout with clear menus. ClickUp buries power behind a busier screen, though ClickUp University and live training shorten the ramp.
🆓 Gratis proefversies en demo's
ActiveCampaign gives 14 days with no card. ClickUp gives 15 days on paid tiers plus a permanent free tier underneath.
🛟 Ondersteuningsopties
Both run a solid knowledge base. ClickUp offers 24/7 chat but routes you through a bot first, and there is no phone support.
🔐 Gegevensprivacy en -beveiliging
ActiveCampaign is GDPR compliant and stores data on US servers. ClickUp adds 2-factor authentication and user permissions on every tier.
Overstaphandleiding
Most people do not replace one with the other. They add the missing half. Still, if you are consolidating, here is what changes.
🔄 Overstappen van ActiveCampaign naar ClickUp?
✅ Wat je eraan hebt:
- A free forever plan with no seat cap
- Task management, Gantt charts, and time tracking
- Docs, chat, and whiteboards for team communication
❌ Wat je verliest:
- Every email marketing feature, including transactional emails
- The built-in CRM and lead scoring
- SMS add ons and multi-channel sends
📋 Zo schakel je over:
- Export contacts and deals from ActiveCampaign as CSV
- Create a ClickUp workspace and import data through the CSV importer
- Keep a separate email tool, because ClickUp will not replace it
🔄 Overstappen van ClickUp naar ActiveCampaign?
✅ Wat je eraan hebt:
- Email campaigns, SMS, and WhatsApp from one place
- A CRM with pipelines and lead scoring
- Free migration help from their team
❌ Wat je verliest:
- All project views, including the kanban board
- Time tracking and workload planning
- The free tier, since ActiveCampaign has none
📋 Zo schakel je over:
- Export your contact list from wherever it currently lives
- Start the 14-day ActiveCampaign trial and request free migration
- Rebuild your task workflow somewhere else first
Wat onze recensie niet behandelde
We focused on small businesses and marketing teams under fifty people. We did not test custom objects, Microsoft Dynamics syncing, or heavy API access work. Enterprise plan pricing is quoted per deal, so we could not verify it. Non profits and agencies billing hourly may weigh time tracking far more heavily than we did here. Both vendors ship new features every quarter, so check the live pricing pages before you sign.
Eindconclusie
| Categorie | Winnaar |
|---|---|
| 💰 Prijzen | ClickUp |
| 🚀 Kernfuncties | Gelijkspel (verschillende banen) |
| ⚡ Automatisering | ActiveCampaign |
| 🎯 Taakbeheer | ClickUp |
| 👶 Gebruiksgemak | ActiveCampaign |
| 🔌 Integraties | ClickUp |
| 📊 Rapporteren | ClickUp |
| 🏆 Algemene winnaar | ClickUp |
🏆 WINNAAR: CLICKUP
ClickUp takes 4 of 7 categories and holds the higher score at 4.3.
Het meest geschikt voor: Managing projects, task management, resource management, smaller teams on a tight budget
ClickUp wins on rating and reach, but read that carefully. It wins because it does more jobs for more people at a lower entry price, not because it beats ActiveCampaign at marketing.
ActiveCampaign is the stronger product inside its own lane. ActiveCampaign marketing automation, segmentation, and deliverability have no equal anywhere inside ClickUp.
So the real answer depends on which problem is costing you money right now. Missed deadlines point to ClickUp. Cold leads point to ActiveCampaign.
Plenty of teams run both, and the free tier makes that easy to test.
Meer informatie over ActiveCampaign
Here is how it lands against the closest Alternatieven voor ActiveCampaign:
ActiveCampaign wint op de volgende punten: Far lower entry price, deeper branching in the automation builder, free migration from your old tool
HubSpot wint op de volgende punten: A genuinely free CRM tier, native ads and CMS tools, larger partner network for agencies
ActiveCampaign wint op de volgende punten: Better inbox placement, more granular segmentation, cheaper starting tier
Keap wint dankzij: Built-in invoicing and payments, appointment booking, guided onboarding for beginners
ActiveCampaign versus Ga naar een hoger niveau
ActiveCampaign wint op de volgende punten: Cleaner interface, stronger email deliverability, more mature reporting
GoHighLevel wint op: White-label resale for agencies, unlimited sub-accounts, funnel and websitebouwer inbegrepen
ActiveCampaign versus Pijpleiding
ActiveCampaign wint op de volgende punten: Marketing and sales automation in one account, multi-channel sends, campaign reporting
Pipedrive wint op: A cleaner deal pipeline, faster data entry for reps, cheaper if you never send campaigns
Meer over ClickUp vergeleken
And how it holds up against the other big names in project management:
ClickUp versus Asana
ClickUp wint op: More generous free tier, native time tracking, docs and whiteboards included
Asana wint op: Calmer interface, faster onboarding for non-technical staff, steadier mobile app
ClickUp versus Monday.com
ClickUp wint op: Better value per seat, no minimum seat count, deeper task hierarchy
Monday.com wint op: Gentler learning curve, more polished dashboards, stronger sales CRM add-on
ClickUp versus Trello
ClickUp wint op: Gantt and workload views Trello lacks, built-in reporting, automation without paid power-ups
Trello wint op de volgende punten: Instant setup, almost no learning curve, better fit for personal to-do lists
ClickUp wint op: Purpose-built project tracking, sprint reports, time estimates against real work
Notion wint op: Better writing and wiki experience, cleaner databases, friendlier for documentation-first teams
Veelgestelde vragen
Waarvoor wordt ActiveCampaign gebruikt?
It runs marketing and sales automation. Businesses use it to send email campaigns, text messages, and automated follow-ups, then track those contacts through a sales pipeline.
Waarvoor wordt ClickUp gebruikt?
Teams use it to plan work, assign tasks, and track deadlines in one workspace. It also holds docs, chat, goals, and time logs beside those tasks.
Is ClickUp echt gratis?
Yes. The free tier has no seat limit and no expiry date. Custom fields cap at 100 uses, which is the main reason teams upgrade.
Is ActiveCampaign een CRM-systeem?
Yes, a CRM ships with every plan. It handles deals, lead scoring, and pipeline stages, though sales-only teams often prefer a dedicated tool like Pipedrive.
Wat is beter voor een klein bedrijf?
It depends on the bottleneck. Pick ClickUp if projects slip through the cracks. Pick ActiveCampaign if leads go cold. Many teams eventually run both.
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