Como usar o Kajabi: Guia completo de recursos (2026)

Início rápido

Este guia abrange todas as funcionalidades do Kajabi:

• Começando — Create your account and set up the basics
• Como usar downloads digitais — Sell ebooks, templates, and swipe files as instant downloads
• Como usar o marketing por e-mail — Nurture leads into buyers with automated campaigns
• Como usar funis e automações — Connect landing pages, emails, and checkout in one flow
• Como usar um construtor de sites sem código — Build a website without touching a single line of code
• Como usar análises e desempenho — See which offers actually make money
• Como usar cursos online — Teach your expertise through modules, lessons, and quizzes
• Como usar o Personal Coach — Sell one-on-one coaching with booking and notes built in
• Como usar newsletters com inteligência artificial — Turn your content into a newsletter your list opens
• Como usar o Streamline Podcast — Publish a private podcast members can hear on mobile

Tempo necessário: 5 minutos por filme

Neste guia também: Dicas profissionais | Erros comuns | Solução de problemas | Preços | Alternativas

Por que confiar neste guia?

I started selling on Kajabi 4 years ago and still run two products there.

Every screen below comes from my own dashboard, not a press kit.

Kajabi is an all-in-one platform that works like an operating system for experts.

You build, market, and sell digital products from a single dashboard.

It replaces scattered tools, manual workflows, and disconnected dados.

Most users only touch the course construtor and miss the rest.

Este guia mostra como usar cada uma das principais funcionalidades, passo a passo.

Tutorial Kajabi

This How to Use Kajabi tutorial walks through each feature in order, from signup to your first sale.

Kajabi

Kajabi brings your entire negócios into one unified system. Build a website, launch a course, and run pricing, checkout, and delivery in one place. Human support is there 24/7 while you grow.

EXPERIMENTE O KAJABI AGORA →

LER A RESENHA COMPLETA →

ALTERNATIVAS AO KAJABI →

Primeiros passos com o Kajabi

Do this one-time setup before you touch any feature.

Leva cerca de 3 minutos.

Watch my walkthrough first:

Tap to unmute if the audio starts silent.

Use copy link or watch later to save it, and drag back to 0:00 to replay a step.

Click share and include playlist if you want the full series, or watch full video on YouTube.

Agora vamos analisar cada etapa.

Passo 1: Crie sua conta

Go to the Kajabi website and click Start Free Trial.

Insira seu e-mail e crie uma senha.

✓ Ponto de verificação: Verifique o seu caixa de entrada para o e-mail de confirmação.

Passo 2: Abra o Painel de Controle

Kajabi runs in any browser, and the branded mobile app covers iOS e Android.

Eis como o painel de controle se parece:

✓ Ponto de verificação: You should see Products, Marketing, Sales, and Website in the sidebar.

Step 3: Customize and Connect Payments

Customize your site settings with your logo, colors, and favicon to match your brand.

Then connect Kajabi Payments, Stripe, or PayPal so you can take money from day one.

Como usar o Kajabi para downloads digitais

Downloads digitais lets you sell ebooks, checklists, and templates without a separate cart.

Here’s how it works, step by step.

Step 1: Create the Product

Click Products, then New Product, then Digital Download.

Etapa 2: Envie seus arquivos

Drag your files in and write a short description buyers actually read.

Eis como isso se parece:

✓ Ponto de verificação: Every file shows a green upload badge.

Etapa 3: Defina os preços e publique

Set a one-time price, connect the checkout, then publish the offer.

How to Use Kajabi Email Marketer

Marketing por e-mail lets you reach your audience and nurture trust before you ever push a sale.

Here’s how it works, step by step.

Passo 1: Abra o Editor de E-mail

Go to Marketing, then Email Campaigns, then New Broadcast.

Step 2: Write and Segment

Write one clear idea per email, then select the tag you want to reach.

Eis como isso se parece:

✓ Ponto de verificação: The recipient count updates as you select each tag.

Etapa 3: Agendar ou Enviar

Send it now or schedule it for a time your list actually opens email.

Como usar funis e automações do Kajabi

Funis e Automações lets you connect landing pages, emails, and checkout so nothing gets dropped.

Here’s how it works, step by step.

Passo 1: Escolha um modelo

Open Marketing, then Funnels, and choose a product launch or webinar blueprint.

Step 2: Map the Pages

Follow the blueprint from opt-in to checkout and swap in your own copy.

Eis como isso se parece:

✓ Ponto de verificação: Each stage shows a green connected icon.

Step 3: Add Automations

Adicione um automação that tags buyers and grants course access at the end.

Como usar o construtor de sites sem código Kajabi

Construtor Web Sem Código lets you build a real website without hiring a developer.

Here’s how it works, step by step.

Passo 1: Escolha um tema

Open Website, then Design, and pick a theme close to your brand.

Step 2: Edit the Sections

Drag sections to build your homepage, then customize fonts and colors.

Eis como isso se parece:

✓ Ponto de verificação: The mobile preview looks as clean as desktop.

Passo 3: Publique suas páginas

Skip navigation on checkout pages so buyers don’t wander off mid-purchase.

How to Use Kajabi Analytics and Performance Checker

Análise e desempenho lets you see which offers make money instead of guessing.

Here’s how it works, step by step.

Passo 1: Abra o Painel de Controle

Click Analytics to see net revenue, subscriptions, and churn in one view.

Step 2: Check Offer Reports

Open Offers Sold to find which products carry your revenue.

Eis como isso se parece:

✓ Ponto de verificação: Revenue by offer loads for your chosen date range.

Etapa 3: Acompanhe o progresso

Open Product Progress to see where students stop watching your lessons.

Como usar os cursos online do Kajabi

Cursos online lets you teach your customers through visual and written content.

Here’s how it works, step by step.

Step 1: Generate an Outline

Utilize o curso de IA gerador to create an outline with modules and lessons.

Step 2: Add Lessons and Quizzes

Each course is made up of lessons and quizzes that live inside modules and submodules.

Eis como isso se parece:

✓ Ponto de verificação: Your outline shows every module in the order you want.

Step 3: Upload and Drip

Upload high-quality video and audio, then drip content to release material over time.

Como usar o Kajabi Personal Coach

Coaching pessoal lets you sell one-on-one coaching with sessions and notes in one place.

Here’s how it works, step by step.

Etapa 1: Criar um produto de coaching

Go to Products, then New Product, then Coaching.

Step 2: Build the Session Plan

Add session milestones, intake questions, and homework for each call.

Eis como isso se parece:

✓ Ponto de verificação: Your client sees the session list on their dashboard.

Step 3: Set Your Offer

Choose a one-time payment, multi-pay installments, or a recurring subscription.

Como usar a newsletter com inteligência artificial do Kajabi

Newsletter com Inteligência Artificial lets you turn your best content into a newsletter people open.

Here’s how it works, step by step.

Step 1: Start a Newsletter

Open Marketing, then Newsletters, and click Create.

Step 2: Feed It Your Content

Paste a lesson or podcast outline and let Kajabi draft the issue.

Eis como isso se parece:

✓ Ponto de verificação: A full draft appears with subject line options.

Etapa 3: Editar e enviar

Cut anything that sounds like a robot, add one link, then send.

How to Use Kajabi Podcast

Podcast Streamline lets you publish a private podcast your members hear on their phones.

Here’s how it works, step by step.

Step 1: Create the Podcast

Go to Products, then New Product, then Podcast.

Etapa 2: Carregar episódios

Upload each audio file and write a description with the episode takeaway.

Eis como isso se parece:

✓ Ponto de verificação: Episodes appear in order with runtimes listed.

Step 3: Share the Private Feed

Send members the private feed link so they can subscribe in any player.

Dicas e Atalhos Profissionais do Kajabi

After two years inside this platform, these are the shortcuts I actually use.

Atalhos de teclado

Características ocultas que a maioria das pessoas não percebe

• Móvel voz search: Open the app and search with your voice to find a lesson fast.
• Kajabi Payments: Switching from Stripe gets you lower fees and faster payouts.
• Pipeline blueprints: Pre-built templates connect landing pages, emails, and checkout in minutes.

Erros comuns a evitar no Kajabi

Mistake #1: Building the Course Before the Audience

Mistake #2: Never Buying Your Own Product

Mistake #3: Following Outdated Tutorials

Solução de problemas do Kajabi

Problem: Lesson Video Will Not Start

Causa: A slow connection or a stale browser cache stalls the player.

Consertar: If playback doesn’t begin shortly try restarting your device, then clear your cache.

Problem: Share Link Throws an Error

Causa: The embed lost permission after a product or offer was renamed.

Consertar: If an error occurred while retrieving sharing information please try again later, then regenerate the link.

Problem: Members Can’t Access Purchased Content

Causa: The offer never got attached to the product during setup.

Consertar: Open the offer, add the product under Grant Access, then resend the welcome email.

📌 Observação: Kajabi supports businesses with human customer support available 24/7 if these don’t work.

O que é Kajabi?

Kajabi is a course and community platform for people who sell expertise.

Think of it as Shopify, but for knowledge products instead of physical goods.

Watch my full review:

Inclui estas características principais:

• Downloads digitais: Sell ebooks, templates, and swipe files as instant downloads
• Marketing por e-mail: Nurture leads into buyers with automated campaigns
• Funis e Automações: Connect landing pages, emails, and checkout in one flow
• Construtor Web Sem Código: Build a website without touching a single line of code
• Análise e desempenho: See which offers actually make money
• Cursos online: Teach your expertise through modules, lessons, and quizzes
• Coach pessoal: Sell one-on-one coaching with booking and notes built in
• Newsletter com Inteligência Artificial: Turn your content into a newsletter your list opens
• Podcast Streamline: Publish a private podcast members can hear on mobile

For the full breakdown, see our Análise do Kajabi.

Preços do Kajabi

Eis o preço do Kajabi em 2026:

Teste grátis: Yes, 14 days with full access and no credit card needed.

Garantia de reembolso: Yes, 30 days on annual plans.

💰 Melhor custo-benefício: Growth — you get automations and affiliates without the Pro price.

Kajabi vs Alternativas

Here’s how Kajabi compares to the other tools I’ve tested:

Escolhas rápidas:

• Melhor no geral: Kajabi — one system for courses, email, and checkout
• Melhor orçamento: Mighty Networks — memberships at a fraction of the price
• Ideal para iniciantes: Teachable — you can publish a course in a weekend
• Melhor para a comunidade: Skool — the discussion feed keeps members coming back

🎯 Alternativas ao Kajabi

Procurando alternativas ao Kajabi? Aqui estão as melhores opções:

• 🚀 Escola: Courses plus a gamified feed that keeps members active daily.
• 💰 Círculo: Clean spaces, live rooms, and a strong mobile experience for paid groups.
• 🎨 Ensinável: The fastest way to publish your first course and take payments.
• ⚡ GoHighLevel: Agency-grade funnels, pipelines, and client sub-accounts in one login.
• 🔒 Redes Poderosas: Memberships and events with a branded app on cheaper tiers.
• 🧠 Bettermode: Customizable community blocks for teams that want control over layout.
• 👶 Thinkific: Deep course tools, quizzes, and certificates for serious teaching.
• 🏢 LearnWorlds: Interactive video and assessments built for training businesses.
• 🔧 Enxame: Lightweight member networking with introductions handled automatically.
• 🌟 Discoteca: Cohort-based programs with AI helping you run each learning group.
• ⭐ Wylo: White-label communities for creators who want their own branding.
• 🎯 Whop: A marketplace where buyers discover your products without ads.

Para ver a lista completa, consulte nosso Alternativas ao Kajabi guia.

⚔️ Comparação do Kajabi

Veja como o Kajabi se compara a cada concorrente:

• Kajabi vs Escola: Skool wins on community energy. Kajabi wins on selling and email.
• Kajabi vs Círculo: Circle looks better for discussion. Kajabi handles checkout and courses natively.
• Kajabi vs Teachable: Teachable is cheaper to start. Kajabi replaces four tools instead of one.
• Kajabi vs GoHighLevel: GoHighLevel suits agencies. Kajabi suits experts selling their own products.
• Kajabi vs Mighty Networks: Mighty Networks costs less. Kajabi gives deeper funnels and analytics.
• Kajabi vs Bettermode: Bettermode is more customizable. Kajabi ships faster with less setup.
• Kajabi vs Thinkific: Thinkific has stronger course tools. Kajabi has stronger marketing tools.
• Kajabi vs LearnWorlds: LearnWorlds wins on interactive video. Kajabi wins on business breadth.
• Kajabi vs Enxame: Swarm is niche networking. Kajabi is a full business platform.
• Kajabi vs Disco: Disco fits cohort programs. Kajabi fits evergreen products and memberships.
• Kajabi vs Wylo: Wylo offers white-label branding. Kajabi offers a proven selling engine.
• Kajabi vs Whop: Whop brings marketplace traffic. Kajabi gives you owned audience and data.

Comece a usar o Kajabi agora mesmo

Você aprendeu a usar todos os principais recursos do Kajabi:

• ✅ Downloads digitais
• ✅ Marketing por e-mail
• ✅ Funis e Automações
• ✅ Construtor Web Sem Código
• ✅ Análise e desempenho
• ✅ Cursos online
• ✅ Coach Pessoal
• ✅ Boletim informativo com inteligência artificial
• ✅ Podcast Streamline

Here’s the payoff:

Próximo passo: Pick one feature and try it today.

Most people start with Online Courses, and it takes under 5 minutes to outline one.

I rebuilt my own funnel a few months ago and doubled checkout conversions.

Perguntas frequentes

O que é o Kajabi e como funciona?

Kajabi is an all-in-one platform for experts. You build a website, create a course, run email marketing, and take checkout payments from one dashboard.

How much does it cost to use Kajabi?

Kajabi starts at $71/month on Kickstarter. Basic is $199/month, Growth is $159/month, and Pro is $319/month. A free trial is available first.

O Kajabi é uma boa opção para iniciantes?

Yes. The AI Course generator builds your outline, and blueprints connect pages, emails, and checkout for you. Most beginners publish a first product in a week.

Preciso de um site se já uso o Kajabi?

No. The no-code web builder handles your homepage, blog, sales pages, and checkout. You only need a domain name to point at it.

Can I watch Kajabi on my TV?

Yes. Cast lessons from the branded mobile app. Videos you watch may be added to the TV’s watch history and influence TV recommendations. To avoid this cancel and sign in to YouTube on your computer.