How to Use Kajabi: Complete Feature Guide (2026)

Quick Start

This guide covers every Kajabi feature:

• Getting Started — Create your account and set up the basics
• How to Use Digital Downloads — Sell ebooks, templates, and swipe files as instant downloads
• How to Use Email Marketing — Nurture leads into buyers with automated campaigns
• How to Use Funnels and Automations — Connect landing pages, emails, and checkout in one flow
• How to Use No-Code Web Builder — Build a website without touching a single line of code
• How to Use Analytics and Performance — See which offers actually make money
• How to Use Online Courses — Teach your expertise through modules, lessons, and quizzes
• How to Use Personal Coach — Sell one-on-one coaching with booking and notes built in
• How to Use AI-Powered Newsletter — Turn your content into a newsletter your list opens
• How to Use Streamline Podcast — Publish a private podcast members can hear on mobile

Time needed: 5 minutes per feature

Also in this guide: Pro Tips | Common Mistakes | Troubleshooting | Pricing | Alternatives

Why Trust This Guide

I started selling on Kajabi 4 years ago and still run two products there.

Every screen below comes from my own dashboard, not a press kit.

Kajabi is an all-in-one platform that works like an operating system for experts.

You build, market, and sell digital products from a single dashboard.

It replaces scattered tools, manual workflows, and disconnected data.

Most users only touch the course builder and miss the rest.

This guide shows you how to use every major feature, step by step.

Kajabi Tutorial

This How to Use Kajabi tutorial walks through each feature in order, from signup to your first sale.

Getting Started with Kajabi

Do this one-time setup before you touch any feature.

It takes about 3 minutes.

Watch my walkthrough first:

Tap to unmute if the audio starts silent.

Use copy link or watch later to save it, and drag back to 0:00 to replay a step.

Click share and include playlist if you want the full series, or watch full video on YouTube.

Now let’s walk through each step.

Step 1: Create Your Account

Go to the Kajabi website and click Start Free Trial.

Enter your email and create a password.

✓ Checkpoint: Check your inbox for the confirmation email.

Step 2: Open the Dashboard

Kajabi runs in any browser, and the branded mobile app covers iOS and Android.

Here’s what the dashboard looks like:

✓ Checkpoint: You should see Products, Marketing, Sales, and Website in the sidebar.

Step 3: Customize and Connect Payments

Customize your site settings with your logo, colors, and favicon to match your brand.

Then connect Kajabi Payments, Stripe, or PayPal so you can take money from day one.

How to Use Kajabi Digital Downloads

Digital Downloads lets you sell ebooks, checklists, and templates without a separate cart.

Here’s how it works, step by step.

Step 1: Create the Product

Click Products, then New Product, then Digital Download.

Step 2: Upload Your Files

Drag your files in and write a short description buyers actually read.

Here’s what this looks like:

✓ Checkpoint: Every file shows a green upload badge.

Step 3: Set Pricing and Publish

Set a one-time price, connect the checkout, then publish the offer.

How to Use Kajabi Email Marketer

Email Marketing lets you reach your audience and nurture trust before you ever push a sale.

Here’s how it works, step by step.

Step 1: Open the Email Editor

Go to Marketing, then Email Campaigns, then New Broadcast.

Step 2: Write and Segment

Write one clear idea per email, then select the tag you want to reach.

Here’s what this looks like:

✓ Checkpoint: The recipient count updates as you select each tag.

Step 3: Schedule or Send

Send it now or schedule it for a time your list actually opens email.

How to Use Kajabi Funnels and Automations

Funnels and Automations lets you connect landing pages, emails, and checkout so nothing gets dropped.

Here’s how it works, step by step.

Step 1: Pick a Blueprint

Open Marketing, then Funnels, and choose a product launch or webinar blueprint.

Step 2: Map the Pages

Follow the blueprint from opt-in to checkout and swap in your own copy.

Here’s what this looks like:

✓ Checkpoint: Each stage shows a green connected icon.

Step 3: Add Automations

Add an automation that tags buyers and grants course access at the end.

How to Use Kajabi No-Code Web Builder

No-Code Web Builder lets you build a real website without hiring a developer.

Here’s how it works, step by step.

Step 1: Choose a Theme

Open Website, then Design, and pick a theme close to your brand.

Step 2: Edit the Sections

Drag sections to build your homepage, then customize fonts and colors.

Here’s what this looks like:

✓ Checkpoint: The mobile preview looks as clean as desktop.

Step 3: Publish Your Pages

Skip navigation on checkout pages so buyers don’t wander off mid-purchase.

How to Use Kajabi Analytics and Performance Checker

Analytics and Performance lets you see which offers make money instead of guessing.

Here’s how it works, step by step.

Step 1: Open the Dashboard

Click Analytics to see net revenue, subscriptions, and churn in one view.

Step 2: Check Offer Reports

Open Offers Sold to find which products carry your revenue.

Here’s what this looks like:

✓ Checkpoint: Revenue by offer loads for your chosen date range.

Step 3: Track Progress

Open Product Progress to see where students stop watching your lessons.

How to Use Kajabi Online Courses

Online Courses lets you teach your customers through visual and written content.

Here’s how it works, step by step.

Step 1: Generate an Outline

Use the AI Course generator to create an outline with modules and lessons.

Step 2: Add Lessons and Quizzes

Each course is made up of lessons and quizzes that live inside modules and submodules.

Here’s what this looks like:

✓ Checkpoint: Your outline shows every module in the order you want.

Step 3: Upload and Drip

Upload high-quality video and audio, then drip content to release material over time.

How to Use Kajabi Personal Coach

Personal Coach lets you sell one-on-one coaching with sessions and notes in one place.

Here’s how it works, step by step.

Step 1: Create a Coaching Product

Go to Products, then New Product, then Coaching.

Step 2: Build the Session Plan

Add session milestones, intake questions, and homework for each call.

Here’s what this looks like:

✓ Checkpoint: Your client sees the session list on their dashboard.

Step 3: Set Your Offer

Choose a one-time payment, multi-pay installments, or a recurring subscription.

How to Use Kajabi AI-Powered Newsletter

AI-Powered Newsletter lets you turn your best content into a newsletter people open.

Here’s how it works, step by step.

Step 1: Start a Newsletter

Open Marketing, then Newsletters, and click Create.

Step 2: Feed It Your Content

Paste a lesson or podcast outline and let Kajabi draft the issue.

Here’s what this looks like:

✓ Checkpoint: A full draft appears with subject line options.

Step 3: Edit and Send

Cut anything that sounds like a robot, add one link, then send.

How to Use Kajabi Podcast

Streamline Podcast lets you publish a private podcast your members hear on their phones.

Here’s how it works, step by step.

Step 1: Create the Podcast

Go to Products, then New Product, then Podcast.

Step 2: Upload Episodes

Upload each audio file and write a description with the episode takeaway.

Here’s what this looks like:

✓ Checkpoint: Episodes appear in order with runtimes listed.

Step 3: Share the Private Feed

Send members the private feed link so they can subscribe in any player.

Kajabi Pro Tips and Shortcuts

After two years inside this platform, these are the shortcuts I actually use.

Keyboard Shortcuts

Action	Shortcut
Save the page you’re editing	Cmd / Ctrl + S
Undo a layout change	Cmd / Ctrl + Z
Bold selected text	Cmd / Ctrl + B
Search your admin	Cmd / Ctrl + K

Hidden Features Most People Miss

• Mobile voice search: Open the app and search with your voice to find a lesson fast.
• Kajabi Payments: Switching from Stripe gets you lower fees and faster payouts.
• Pipeline blueprints: Pre-built templates connect landing pages, emails, and checkout in minutes.

Kajabi Common Mistakes to Avoid

Mistake #1: Building the Course Before the Audience

Mistake #2: Never Buying Your Own Product

Mistake #3: Following Outdated Tutorials

Kajabi Troubleshooting

Problem: Lesson Video Will Not Start

Cause: A slow connection or a stale browser cache stalls the player.

Fix: If playback doesn’t begin shortly try restarting your device, then clear your cache.

Problem: Share Link Throws an Error

Cause: The embed lost permission after a product or offer was renamed.

Fix: If an error occurred while retrieving sharing information please try again later, then regenerate the link.

Problem: Members Can’t Access Purchased Content

Cause: The offer never got attached to the product during setup.

Fix: Open the offer, add the product under Grant Access, then resend the welcome email.

📌 Note: Kajabi supports businesses with human customer support available 24/7 if these don’t work.

What is Kajabi?

Kajabi is a course and community platform for people who sell expertise.

Think of it as Shopify, but for knowledge products instead of physical goods.

Watch my full review:

It includes these key features:

• Digital Downloads: Sell ebooks, templates, and swipe files as instant downloads
• Email Marketing: Nurture leads into buyers with automated campaigns
• Funnels and Automations: Connect landing pages, emails, and checkout in one flow
• No-Code Web Builder: Build a website without touching a single line of code
• Analytics and Performance: See which offers actually make money
• Online Courses: Teach your expertise through modules, lessons, and quizzes
• Personal Coach: Sell one-on-one coaching with booking and notes built in
• AI-Powered Newsletter: Turn your content into a newsletter your list opens
• Streamline Podcast: Publish a private podcast members can hear on mobile

For the full breakdown, see our Kajabi review.

Kajabi Pricing

Here’s what Kajabi costs in 2026:

Plan	Price	Best For
Kickstarter	$71/month	Testing your first offer
Basic	$199/month	One product, one admin
Growth	$159/month	Multiple products and a small team
Pro	$319/month	Established businesses with staff

Free trial: Yes, 14 days with full access and no credit card needed.

Money-back guarantee: Yes, 30 days on annual plans.

💰 Best Value: Growth — you get automations and affiliates without the Pro price.

Kajabi vs Alternatives

Here’s how Kajabi compares to the other tools I’ve tested:

Tool	Best For	Price	Rating
Kajabi	All-in-one selling	$71/mo	⭐ 4.4
Skool	Simple communities	$99/mo	⭐ 4.6
Circle	Branded community	$89/mo	⭐ 4.5
Teachable	First course	$59/mo	⭐ 4.2
GoHighLevel	Agencies	$97/mo	⭐ 4.4
Mighty Networks	Memberships	$41/mo	⭐ 4.3
Thinkific	Course depth	$49/mo	⭐ 4.4
LearnWorlds	Interactive video	$29/mo	⭐ 4.5

Quick picks:

• Best overall: Kajabi — one system for courses, email, and checkout
• Best budget: Mighty Networks — memberships at a fraction of the price
• Best for beginners: Teachable — you can publish a course in a weekend
• Best for community: Skool — the discussion feed keeps members coming back

🎯 Kajabi Alternatives

Looking for Kajabi alternatives? Here are the top options:

• 🚀 Skool: Courses plus a gamified feed that keeps members active daily.
• 💰 Circle: Clean spaces, live rooms, and a strong mobile experience for paid groups.
• 🎨 Teachable: The fastest way to publish your first course and take payments.
• ⚡ GoHighLevel: Agency-grade funnels, pipelines, and client sub-accounts in one login.
• 🔒 Mighty Networks: Memberships and events with a branded app on cheaper tiers.
• 🧠 Bettermode: Customizable community blocks for teams that want control over layout.
• 👶 Thinkific: Deep course tools, quizzes, and certificates for serious teaching.
• 🏢 LearnWorlds: Interactive video and assessments built for training businesses.
• 🔧 Swarm: Lightweight member networking with introductions handled automatically.
• 🌟 Disco: Cohort-based programs with AI helping you run each learning group.
• ⭐ Wylo: White-label communities for creators who want their own branding.
• 🎯 Whop: A marketplace where buyers discover your products without ads.

For the full list, see our Kajabi alternatives guide.

⚔️ Kajabi Compared

Here’s how Kajabi stacks up against each competitor:

• Kajabi vs Skool: Skool wins on community energy. Kajabi wins on selling and email.
• Kajabi vs Circle: Circle looks better for discussion. Kajabi handles checkout and courses natively.
• Kajabi vs Teachable: Teachable is cheaper to start. Kajabi replaces four tools instead of one.
• Kajabi vs GoHighLevel: GoHighLevel suits agencies. Kajabi suits experts selling their own products.
• Kajabi vs Mighty Networks: Mighty Networks costs less. Kajabi gives deeper funnels and analytics.
• Kajabi vs Bettermode: Bettermode is more customizable. Kajabi ships faster with less setup.
• Kajabi vs Thinkific: Thinkific has stronger course tools. Kajabi has stronger marketing tools.
• Kajabi vs LearnWorlds: LearnWorlds wins on interactive video. Kajabi wins on business breadth.
• Kajabi vs Swarm: Swarm is niche networking. Kajabi is a full business platform.
• Kajabi vs Disco: Disco fits cohort programs. Kajabi fits evergreen products and memberships.
• Kajabi vs Wylo: Wylo offers white-label branding. Kajabi offers a proven selling engine.
• Kajabi vs Whop: Whop brings marketplace traffic. Kajabi gives you owned audience and data.

Start Using Kajabi Now

You learned how to use every major Kajabi feature:

• ✅ Digital Downloads
• ✅ Email Marketing
• ✅ Funnels and Automations
• ✅ No-Code Web Builder
• ✅ Analytics and Performance
• ✅ Online Courses
• ✅ Personal Coach
• ✅ AI-Powered Newsletter
• ✅ Streamline Podcast

Here’s the payoff:

Next step: Pick one feature and try it today.

Most people start with Online Courses, and it takes under 5 minutes to outline one.

I rebuilt my own funnel a few months ago and doubled checkout conversions.

Frequently Asked Questions

What is Kajabi and how does it work?

Kajabi is an all-in-one platform for experts. You build a website, create a course, run email marketing, and take checkout payments from one dashboard.

How much does it cost to use Kajabi?

Kajabi starts at $71/month on Kickstarter. Basic is $199/month, Growth is $159/month, and Pro is $319/month. A free trial is available first.

Is Kajabi good for beginners?

Yes. The AI Course generator builds your outline, and blueprints connect pages, emails, and checkout for you. Most beginners publish a first product in a week.

Do I need a website if I have Kajabi?

No. The no-code web builder handles your homepage, blog, sales pages, and checkout. You only need a domain name to point at it.

Can I watch Kajabi on my TV?

Yes. Cast lessons from the branded mobile app. Videos you watch may be added to the TV’s watch history and influence TV recommendations. To avoid this cancel and sign in to YouTube on your computer.