Comment utiliser Kajabi : Guide complet des fonctionnalités (2026)

Démarrage rapide

Ce guide couvre toutes les fonctionnalités de Kajabi :

• Commencer — Create your account and set up the basics
• Comment utiliser les téléchargements numériques — Sell ebooks, templates, and swipe files as instant downloads
• Comment utiliser le marketing par e-mail — Nurture leads into buyers with automated campaigns
• Comment utiliser les entonnoirs de vente et les automatisations — Connect landing pages, emails, and checkout in one flow
• Comment utiliser un créateur de sites web sans code — Build a website without touching a single line of code
• Comment utiliser les analyses et les performances — See which offers actually make money
• Comment utiliser les cours en ligne — Teach your expertise through modules, lessons, and quizzes
• Comment utiliser un coach personnel — Sell one-on-one coaching with booking and notes built in
• Comment utiliser une newsletter basée sur l'IA — Turn your content into a newsletter your list opens
• Comment utiliser Streamline Podcast — Publish a private podcast members can hear on mobile

Temps nécessaire : 5 minutes par fonctionnalité

Vous trouverez également dans ce guide : Conseils de pro | Erreurs courantes | Dépannage | Tarification | Alternatives

Pourquoi faire confiance à ce guide ?

I started selling on Kajabi 4 years ago and still run two products there.

Every screen below comes from my own dashboard, not a press kit.

Kajabi is an all-in-one platform that works like an operating system for experts.

You build, market, and sell digital products from a single dashboard.

It replaces scattered tools, manual workflows, and disconnected données.

Most users only touch the course constructeur and miss the rest.

Ce guide vous montre comment utiliser chaque fonctionnalité principale, étape par étape.

Tutoriel Kajabi

This How to Use Kajabi tutorial walks through each feature in order, from signup to your first sale.

Kajabi

Kajabi brings your entire entreprise into one unified system. Build a website, launch a course, and run pricing, checkout, and delivery in one place. Human support is there 24/7 while you grow.

ESSAYEZ KAJABI MAINTENANT →

LIRE L'ARTICLE COMPLET →

ALTERNATIVES AU KAJABI →

Premiers pas avec Kajabi

Do this one-time setup before you touch any feature.

Cela prend environ 3 minutes.

Watch my walkthrough first:

Tap to unmute if the audio starts silent.

Use copy link or watch later to save it, and drag back to 0:00 to replay a step.

Click share and include playlist if you want the full series, or watch full video on YouTube.

Passons maintenant en revue chaque étape.

Étape 1 : Créez votre compte

Go to the Kajabi website and click Start Free Trial.

Saisissez votre adresse e-mail et créez un mot de passe.

✓ Point de contrôle: Vérifiez votre boîte de réception pour l'e-mail de confirmation.

Étape 2 : Ouvrir le tableau de bord

Kajabi runs in any browser, and the branded mobile app covers iOS et Android.

Voici à quoi ressemble le tableau de bord :

✓ Point de contrôle: You should see Products, Marketing, Sales, and Website in the sidebar.

Step 3: Customize and Connect Payments

Customize your site settings with your logo, colors, and favicon to match your brand.

Then connect Kajabi Payments, Stripe, or PayPal so you can take money from day one.

Comment utiliser les téléchargements numériques Kajabi

Téléchargements numériques lets you sell ebooks, checklists, and templates without a separate cart.

Here’s how it works, step by step.

Step 1: Create the Product

Click Products, then New Product, then Digital Download.

Étape 2 : Téléchargez vos fichiers

Drag your files in and write a short description buyers actually read.

Voici à quoi cela ressemble :

✓ Point de contrôle: Every file shows a green upload badge.

Étape 3 : Définir le prix et publier

Set a one-time price, connect the checkout, then publish the offer.

How to Use Kajabi Email Marketer

Marketing par e-mail lets you reach your audience and nurture trust before you ever push a sale.

Here’s how it works, step by step.

Étape 1 : Ouvrez l’éditeur de courriel

Go to Marketing, then Email Campaigns, then New Broadcast.

Step 2: Write and Segment

Write one clear idea per email, then select the tag you want to reach.

Voici à quoi cela ressemble :

✓ Point de contrôle: The recipient count updates as you select each tag.

Étape 3 : Programmer ou envoyer

Send it now or schedule it for a time your list actually opens email.

Comment utiliser les entonnoirs et les automatisations Kajabi

Entonnoirs et automatisations lets you connect landing pages, emails, and checkout so nothing gets dropped.

Here’s how it works, step by step.

Étape 1 : Choisir un plan

Open Marketing, then Funnels, and choose a product launch or webinaire blueprint.

Step 2: Map the Pages

Follow the blueprint from opt-in to checkout and swap in your own copy.

Voici à quoi cela ressemble :

✓ Point de contrôle: Each stage shows a green connected icon.

Step 3: Add Automations

Ajouter un automation that tags buyers and grants course access at the end.

Comment utiliser Kajabi, un créateur de sites web sans code ?

Créateur de sites web sans code lets you build a real website without hiring a developer.

Here’s how it works, step by step.

Étape 1 : Choisir un thème

Open Website, then Design, and pick a theme close to your brand.

Step 2: Edit the Sections

Drag sections to build your homepage, then customize fonts and colors.

Voici à quoi cela ressemble :

✓ Point de contrôle: The mobile preview looks as clean as desktop.

Étape 3 : Publiez vos pages

Skip navigation on checkout pages so buyers don’t wander off mid-purchase.

How to Use Kajabi Analytics and Performance Checker

Analyse et performance lets you see which offers make money instead of guessing.

Here’s how it works, step by step.

Étape 1 : Ouvrir le tableau de bord

Click Analytics to see net revenue, subscriptions, and churn in one view.

Step 2: Check Offer Reports

Open Offers Sold to find which products carry your revenue.

Voici à quoi cela ressemble :

✓ Point de contrôle: Revenue by offer loads for your chosen date range.

Étape 3 : Suivre les progrès

Open Product Progress to see where students stop watching your lessons.

Comment utiliser les cours en ligne Kajabi

Cours en ligne lets you teach your customers through visual and written content.

Here’s how it works, step by step.

Step 1: Generate an Outline

Utilisez le cours d'IA générateur to create an outline with modules and lessons.

Step 2: Add Lessons and Quizzes

Each course is made up of lessons and quizzes that live inside modules and submodules.

Voici à quoi cela ressemble :

✓ Point de contrôle: Your outline shows every module in the order you want.

Step 3: Upload and Drip

Upload high-quality video and audio, then drip content to release material over time.

Comment utiliser Kajabi Personal Coach

Coach personnel lets you sell one-on-one coaching with sessions and notes in one place.

Here’s how it works, step by step.

Étape 1 : Créer un produit de coaching

Go to Products, then New Product, then Coaching.

Step 2: Build the Session Plan

Add session milestones, intake questions, and homework for each call.

Voici à quoi cela ressemble :

✓ Point de contrôle: Your client sees the session list on their dashboard.

Step 3: Set Your Offer

Choose a one-time payment, multi-pay installments, or a recurring subscription.

Comment utiliser la newsletter Kajabi, basée sur l'IA

Newsletter alimentée par l'IA lets you turn your best content into a newsletter people open.

Here’s how it works, step by step.

Step 1: Start a Newsletter

Open Marketing, then Newsletters, and click Create.

Step 2: Feed It Your Content

Paste a lesson or podcast outline and let Kajabi draft the issue.

Voici à quoi cela ressemble :

✓ Point de contrôle: A full draft appears with subject line options.

Étape 3 : Modifier et envoyer

Cut anything that sounds like a robot, add one link, then send.

How to Use Kajabi Podcast

Podcast Streamline lets you publish a private podcast your members hear on their phones.

Here’s how it works, step by step.

Step 1: Create the Podcast

Go to Products, then New Product, then Podcast.

Étape 2 : Télécharger les épisodes

Upload each audio file and write a description with the episode takeaway.

Voici à quoi cela ressemble :

✓ Point de contrôle: Episodes appear in order with runtimes listed.

Step 3: Share the Private Feed

Send members the private feed link so they can subscribe in any player.

Astuces et raccourcis Kajabi Pro

After two years inside this platform, these are the shortcuts I actually use.

Raccourcis clavier

Fonctionnalités cachées que la plupart des gens ignorent

• Mobile voix search: Open the app and search with your voice to find a lesson fast.
• Kajabi Payments: Switching from Stripe gets you lower fees and faster payouts.
• Pipeline blueprints: Pre-built templates connect landing pages, emails, and checkout in minutes.

Erreurs courantes à éviter chez Kajabi

Mistake #1: Building the Course Before the Audience

Mistake #2: Never Buying Your Own Product

Mistake #3: Following Outdated Tutorials

Dépannage Kajabi

Problem: Lesson Video Will Not Start

Cause: A slow connection or a stale browser cache stalls the player.

Réparer: If playback doesn’t begin shortly try restarting your device, then clear your cache.

Problem: Share Link Throws an Error

Cause: The embed lost permission after a product or offer was renamed.

Réparer: If an error occurred while retrieving sharing information please try again later, then regenerate the link.

Problem: Members Can’t Access Purchased Content

Cause: The offer never got attached to the product during setup.

Réparer: Open the offer, add the product under Grant Access, then resend the welcome email.

📌 Note: Kajabi supports businesses with human customer support available 24/7 if these don’t work.

Qu'est-ce que le kajabi ?

Kajabi is a course and community platform for people who sell expertise.

Think of it as Shopify, but for knowledge products instead of physical goods.

Watch my full review:

Il comprend les fonctionnalités clés suivantes :

• Téléchargements numériques : Sell ebooks, templates, and swipe files as instant downloads
• Marketing par e-mail : Nurture leads into buyers with automated campaigns
• Entonnoirs et automatisations : Connect landing pages, emails, and checkout in one flow
• Créateur de sites web sans code : Build a website without touching a single line of code
• Analyse et performance : See which offers actually make money
• Cours en ligne : Teach your expertise through modules, lessons, and quizzes
• Coach personnel : Sell one-on-one coaching with booking and notes built in
• Newsletter alimentée par l'IA : Turn your content into a newsletter your list opens
• Podcast Streamline : Publish a private podcast members can hear on mobile

For the full breakdown, see our Avis sur Kajabi.

Prix ​​du Kajabi

Voici le prix de Kajabi en 2026 :

Essai gratuit : Yes, 14 days with full access and no credit card needed.

Garantie de remboursement : Yes, 30 days on annual plans.

💰 Meilleur rapport qualité-prix : Growth — you get automations and affiliates without the Pro price.

Kajabi contre les alternatives

Here’s how Kajabi compares to the other tools I’ve tested:

Sélection rapide :

• Meilleur résultat global : Kajabi — one system for courses, email, and checkout
• Meilleur budget : Mighty Networks — memberships at a fraction of the price
• Idéal pour les débutants : Teachable — you can publish a course in a weekend
• Idéal pour la communauté : Skool — the discussion feed keeps members coming back

🎯 Alternatives au kajabi

Vous cherchez des alternatives à Kajabi ? Voici les meilleures options :

• 🚀 École : Courses plus a gamified feed that keeps members active daily.
• 💰 Cercle: Clean spaces, live rooms, and a strong mobile experience for paid groups.
• 🎨 Enseignable: The fastest way to publish your first course and take payments.
• ⚡ GoHighLevel : Agency-grade funnels, pipelines, and client sub-accounts in one login.
• 🔒 Réseaux puissants : Memberships and events with a branded app on cheaper tiers.
• 🧠 Bettermode: Customizable community blocks for teams that want control over layout.
• 👶 Thinkific : Deep course tools, quizzes, and certificates for serious teaching.
• 🏢 LearnWorlds : Interactive video and assessments built for training businesses.
• 🔧 Essaim: Lightweight member networking with introductions handled automatically.
• 🌟 Disco: Cohort-based programs with AI helping you run each learning group.
• ⭐ Wylo: White-label communities for creators who want their own branding.
• 🎯 Whop: A marketplace where buyers discover your products without ads.

Pour la liste complète, consultez notre Alternatives au kajabi guide.

⚔️ Comparaison de Kajabi

Voici comment Kajabi se compare à chacun de ses concurrents :

• Kajabi contre Skool: Skool wins on community energy. Kajabi wins on selling and email.
• Kajabi contre Cercle: Circle looks better for discussion. Kajabi handles checkout and courses natively.
• Kajabi contre Teachable: Teachable is cheaper to start. Kajabi replaces four tools instead of one.
• Kajabi contre GoHighLevel: GoHighLevel suits agencies. Kajabi suits experts selling their own products.
• Kajabi contre Mighty Networks : Mighty Networks costs less. Kajabi gives deeper funnels and analytics.
• Kajabi contre Bettermode: Bettermode is more customizable. Kajabi ships faster with less setup.
• Kajabi contre Thinkific: Thinkific has stronger course tools. Kajabi has stronger marketing tools.
• Kajabi contre LearnWorlds: LearnWorlds wins on interactive video. Kajabi wins on business breadth.
• Kajabi contre Swarm: Swarm is niche networking. Kajabi is a full business platform.
• Kajabi contre Disco: Disco fits cohort programs. Kajabi fits evergreen products and memberships.
• Kajabi contre Wylo: Wylo offers white-label branding. Kajabi offers a proven selling engine.
• Kajabi contre Whop : Whop brings marketplace traffic. Kajabi gives you owned audience and data.

Commencez à utiliser Kajabi dès maintenant

Vous avez appris à utiliser toutes les principales fonctionnalités de Kajabi :

• ✅ Téléchargements numériques
• ✅ Marketing par e-mail
• ✅ Entonnoirs et automatisations
• ✅ Créateur de sites web sans code
• ✅ Analyse et performance
• ✅ Cours en ligne
• ✅ Coach personnel
• ✅ Newsletter alimentée par l'IA
• ✅ Streamline Podcast

Here’s the payoff:

Étape suivante : Pick one feature and try it today.

Most people start with Online Courses, and it takes under 5 minutes to outline one.

I rebuilt my own funnel a few months ago and doubled checkout conversions.

Foire aux questions

Qu'est-ce que Kajabi et comment ça fonctionne ?

Kajabi is an all-in-one platform for experts. You build a website, create a course, run email marketing, and take checkout payments from one dashboard.

How much does it cost to use Kajabi?

Kajabi starts at $71/month on Kickstarter. Basic is $199/month, Growth is $159/month, and Pro is $319/month. A free trial is available first.

Le kajabi est-il adapté aux débutants ?

Yes. The AI Course generator builds your outline, and blueprints connect pages, emails, and checkout for you. Most beginners publish a first product in a week.

Ai-je besoin d'un site web si j'utilise Kajabi ?

No. The no-code web builder handles your homepage, blog, sales pages, and checkout. You only need a domain name to point at it.

Can I watch Kajabi on my TV?

Yes. Cast lessons from the branded mobile app. Videos you watch may be added to the TV’s watch history and influence TV recommendations. To avoid this cancel and sign in to YouTube on your computer.