⚡ Veredito rápido:
- Preços: Hootsuite starts at $99/month. Loomly starts at $26/month for the Base plan.
- Ideal para: Hootsuite suits large, data-driven teams. Loomly fits small teams that want simple content planning.
- Principal diferença: Hootsuite offers social listening and deep analytics. Loomly does not provide social listening at all.
- Nossa escolha: Hootsuite for most established businesses. Its analytics and 100+ integrations cover wider social media marketing needs.
Hootsuite and Loomly both promise to simplify your social media management.
But these two social media tools chase very different users.
Hootsuite is a versatile social media management platform built for large teams.
Loomly is known for a user-friendly design that small teams love.
One leans on social listening tools and deep analytics.
The other leans on post previews and clean approval workflows.
Visão geral
This Hootsuite vs Loomly comparison covers pricing, key features, and ease of use.
Também analisamos para quem cada ferramenta de gerenciamento de mídias sociais funciona melhor.
There is no single best social media tool for everyone.
One offers in depth analytics. The other keeps things simple.
Nossas fontes incluem especificações publicadas, documentação e avaliações do G2.
Nossos redatores também passaram um tempo testando cada plataforma na prática.
By the end, you will know which fits your social media strategy.
O que é o Hootsuite?
Hootsuite is a social media management platform for scheduling and analytics.
It lets you curate, schedule, and analyze content across multiple social networks.
You manage all your social media accounts from a single dashboard.
It is one of the earliest social media scheduling tools, launched in 2008.
Today it serves over 16 million users across more than 170 countries.
Watch how the platform works in practice below.
Hootsuite
A versatile social media management platform for large teams. It pairs deep social media analytics with social listening tools. Best for established businesses that need detailed analytics.
Preços do Hootsuite
Here is what Hootsuite costs in 2026. Let’s break it down.
| Plano | Preço | Ideal para |
|---|---|---|
| Standard (Professional) | US$ 99/mês | 1 user, up to 10 social accounts |
| Advanced (Team) | US$ 249/mês | 3 users managing 20 social accounts |
| Pacote Empresarial | Preços personalizados | Large social media team needs |
Pricing verified June 2026.
Teste grátis: Yes. Hootsuite provides a 30-day free trial, but it requires credit card information to access.
Garantia de reembolso: Refund terms vary by plan. Check the current billing terms before you subscribe.
📌 Observação: The Professional plan covers 1 user and 10 social accounts. Hootsuite retired its free plan in March 2023, which once allowed 2 accounts and 5 scheduled posts.
⚠️ Aviso: The Professional plan costs $149/month if billed monthly. That is 50% higher than the annual billing rate.
Principais benefícios do Hootsuite
Here is what makes Hootsuite worth considering:
- Single Dashboard Control: Manage and schedule posts from one place. You can track social media engagement and monitor many social media accounts together.
- Análises avançadas: Hootsuite’s analytics include customizable reports and competitive benchmarking. These detailed analytics suit established businesses.
- Monitoramento de mídias sociais: Built-in social listening tools track brand mentions and sentiment. This is one of the best social listening tools for monitoring your digital footprint.
- Agendamento em massa: Schedule up to 350 posts at once. This bulk scheduling helps a busy social media team save time on multiple posts.
- Ferramentas de conteúdo de IA: An AI caption writer speeds up content creation and content generation for various platforms.
- Broad Integrations: Hootsuite integrates with over 100 apps. This wide support covers many social media marketing needs and your full content strategy.
- Ferramentas adicionais: A built-in hashtag gerador, RSS feeds for content curation, and a Google Analytics link round out the toolkit.
O que nossa equipe observou
Our writer signed up for Hootsuite and used it for everyday scheduling and reporting. Here is what stood out from that hands-on time:
Prós e contras do Hootsuite
✅ Prós
- Análise avançada de redes sociais com relatórios personalizáveis.
- Social listening tools track brand mentions and sentiment
- Bulk scheduling handles up to 350 posts at once
- Over 100 app integrations and broad social network support
❌ Contras
- Interface can feel cluttered and overwhelming for new users
- Higher entry cost at $99/month for one user
- Support can take a while, with templated answers for complex issues
O que é Loomly?
Loomly is a social media management tool built for small teams.
It is known for a user-friendly design that makes content planning easy.
O simplificado scheduling process lets you set up posts for different platforms.
It provides a collaborative workspace for content approval and team collaboration.
Loomly was founded in 2016 and stays smaller than Hootsuite.
See the platform in action in this short overview.
Loomly
A user-friendly tool for small-to-mid-sized teams. It focuses on content creation, ideation, and collaborative workflows. Best for teams that want simple social media scheduling.
Preços da Loomly
Here is what Loomly costs in 2026. The pricing structure stays simple.
| Plano | Preço | Ideal para |
|---|---|---|
| Base | US$ 26/mês | 2 users managing 10 social accounts |
| Padrão | US$ 85/mês | 6 users managing up to 20 social accounts |
| Premium | US$ 369/mês | Up to 30 users managing 50 social accounts |
Pricing verified June 2026.
Teste grátis: Yes. Loomly offers a 15-day free trial without requiring credit card information.
Garantia de reembolso: Refund terms depend on the plan and billing cycle. Review the current terms before you commit.
📌 Observação: The Base plan covers two users and ten social accounts. Higher tiers add more seats, more accounts, and advanced features.
⚠️ Aviso: Loomly does not provide social listening capabilities. If social media monitoring matters, this gap is worth noting.
Principais benefícios do Loomly
Here is what makes Loomly worth considering:
- Design intuitivo: The intuitive interface makes content scheduling easy. New users navigate it faster than Hootsuite.
- Post Previews and Mockups: Loomly shows exactly how your social media posts will look. This helps you catch errors before they publish.
- Fluxos de trabalho de aprovação: Multi-level approval workflows simplify client sign-off. Small teams use this for clean collaboration.
- Ideias para posts: Loomly provides post ideas and optimization tips based on trending topics. These actionable insights guide your content strategy.
- Entrada acessível: The Base plan starts at $26/month. That budget-friendly price suits pequenas empresas.
- Suporte útil: The support team is responsive. According to G2 reviews, Loomly ranks first for quality of support.
O que nossa equipe observou
Our writer set up Loomly and tested its planning and approval flow. Here is what stood out from that hands-on time:
Prós e contras do Loomly
✅ Prós
- User-friendly design that small teams pick up fast
- Post previews and mockups show exactly how posts will look
- Multi-level approval workflows for client sign-off
- Affordable Base plan at $26/month with a 15-day free trial
❌ Contras
- No social listening or social media monitoring features
- Analytics are less advanced than Hootsuite’s reports
- No posting support for Threads and fewer integrations
Comparação de recursos
Ready to dive into a detailed look at Hootsuite vs Loomly?
We will explore the key features that separate these two social media tools. This helps you match each platform to your social media marketing needs.
| Recurso | Hootsuite | Loomly |
|---|---|---|
| Preço inicial | US$ 99/mês | US$ 26/mês |
| Teste grátis | ✅ 30 days (card required) | ✅ 15 days (no card) |
| Monitoramento de mídias sociais | ✅ | ❌ |
| Análises Avançadas | ✅ | ❌ |
| Bulk Scheduling (350 posts) | ✅ | ❌ |
| Escritor de legendas por IA | ✅ | ❌ |
| Post Ideas & Tips | ❌ | ✅ |
| Post Previews & Mockups | ✅ | ✅ |
| Suporte a tópicos | ✅ | ❌ |
| Integrações de aplicativos | 100+ | Limitado |
| Ideal para | Large data-driven teams | Small content-focused teams |
1. Planejamento e agendamento pós-evento
Hootsuite: Hootsuite lets you manage and schedule posts across many social media accounts from one dashboard. Bulk scheduling handles up to 350 posts at once. That speed helps a busy social media team schedule posts in batches.
Loomly: Loomly offers a simplified scheduling process for different platforms. The calendar view makes content scheduling clear for small teams. It does not offer bulk scheduling, so large batches take longer.
2. Painel de controle e espaço de trabalho de mídias sociais
Hootsuite: The Hootsuite dashboard packs many features for large teams. You monitor various social media accounts and track engagement in one view. That depth can feel cluttered for new users with simpler needs.
Loomly: Loomly provides a collaborative workspace with a clean layout. The user friendly design keeps content planning and visual storytelling easy. Small teams find the workspace simple to learn.
3. Criação de Conteúdo
Hootsuite: Hootsuite offers an AI caption writer to speed up content generation. Unlike Loomly, it can draft captions for Instagram posts and LinkedIn posts in seconds. It also supports real-time content curation across various social media platforms. These tools help large teams keep a steady content library.
Loomly: Loomly provides post ideas and optimization tips based on trending topics. Post templates speed up how you draft post content, allowing users to publish faster. This guidance supports your content strategy and content creation.
4. Fluxos de trabalho de colaboração e aprovação
Hootsuite: Hootsuite includes collaboration tools for larger organizations. Teams assign roles and review content together. The setup fits established businesses with many contributors.
Loomly: Loomly excels with multi-level approval workflows and mockups. The mockups show exactly how posts will look before publishing. This makes client approvals smooth for small teams.
5. Social Media Analytics & Reports
Hootsuite: Hootsuite’s analytics are more advanced and customizable. You get customizable reports, competitive benchmarking, and many dados points. These valuable insights suit data-driven social media managers.
Loomly: Loomly covers basic social media monitoring and reporting. The reports are simpler and easier to read. For deep social media analytics, it trails Hootsuite.
⚠️ Aviso: If you need white label reports or competitive analysis, Hootsuite is the stronger pick. Loomly’s analytics do not match that depth.
6. Escuta e monitoramento de mídias sociais
Hootsuite: Hootsuite shines in 24/7 monitoring and social listening. The social listening tools track brand mentions and sentiment analysis. This social media monitoring helps large brands protect their reputation.
Loomly: Loomly does not provide social listening at all. People searching for “social media monitoring loomly” often find that the feature simply is not there. Teams that need brand mention tracking must look elsewhere.
7. Engagement & Community Management
Hootsuite: Hootsuite offers engagement tools that pull comments and messages into one caixa de entrada. You reply across social media platforms without switching tabs. This keeps a large social media team organized.
Loomly: Loomly includes community management for replying to interactions. It covers the basics for small teams. The feature set is lighter than Hootsuite’s inbox.
8. Social Network & Platform Support
Hootsuite: Both tools support Instagram, Facebook, TikTok, X, YouTube, LinkedIn, Pinterest, and Google Business Profile. Hootsuite also supports posting on Threads. It integrates with over 100 apps for wider reach.
Loomly: Loomly supports the same major social networks for scheduling posts. Unlike Hootsuite, it does not support posting on Threads. It also has fewer integrations overall.
9. Suporte ao Cliente
Hootsuite: Hootsuite provides 24/7 online support, an online community, and training. Premium accounts get a dedicated account representative. Live chat covers Professional and Team plans during negócios horas.
Loomly: Loomly offers an FAQ section, email support, and live chat on all plans. The support team focuses on educating users for a smoother experience. According to G2 reviews, Loomly ranks first for quality of support.
10. Preços e Custos
Vamos comparar a estrutura de preços lado a lado.
| Plano | Hootsuite | Loomly |
|---|---|---|
| Plano de entrada | US$ 99/mês (1 usuário, 10 contas) | $26/month (2 users, 10 accounts) |
| Plano intermediário | $249/month (3 users, 20 accounts) | $85/month (6 users, 20 accounts) |
| Plano principal | Custom (Enterprise Suite) | $369/month (30 users, 50 accounts) |
| Teste grátis | 30 dias (cartão necessário) | 15 days (no card) |
Hootsuite: Hootsuite has higher entry costs but offers a deeper feature set. The $99/month Professional plan covers one user and ten social accounts. It suits established businesses that need detailed analytics and social listening.
Loomly: Loomly’s Base plan starts at $26/month for two users. That budget-friendly pricing makes it a strong fit for small teams. You get more seats per dollar, though you give up social listening.
Diferentes cenários
| Se você precisar | Escolher | Por que |
|---|---|---|
| Orçamento apertado | Loomly | Starts at $26/month |
| Ferramentas de monitoramento de mídias sociais | Hootsuite | Loomly has none |
| Deep social media analytics | Hootsuite | Relatórios personalizáveis |
| Simple content planning | Loomly | User-friendly design |
| Client approval workflows | Loomly | Mockups and sign-off |
| Agendamento em massa | Hootsuite | Up to 350 posts |
💰 Seu orçamento
Loomly’s pricing starts at $26/month, while Hootsuite starts at $99/month. For a small team watching costs, Loomly delivers more seats per dollar.
🔌 Seu conjunto de tecnologias
Hootsuite integrates with over 100 apps. If you rely on many tools, that wide support fits your social media management better than Loomly.
📝 Sua estratégia de conteúdo
Loomly suggests post ideas and optimization tips from trending topics. If you want help planning content, that guidance is a clear edge.
🎓 Seu nível de experiência
Loomly’s user-friendly design suits beginners and small teams. Hootsuite’s packed dashboard rewards experienced social media managers who want depth.
🆓 Testes e demonstrações grátis
Loomly offers a 15-day free trial with no credit card. Hootsuite gives 30 days but asks for a card up front. Test both before you decide.
🛟 Opções de suporte
Loomly offers live chat on all plans and ranks first for support quality on G2. Hootsuite provides 24/7 support, but complex issues can take a while.
Guia de Troca
Já utiliza alguma dessas ferramentas? Veja o que esperar se você mudar.
🔄 Switching from Hootsuite to Loomly?
✅ O que você vai ganhar:
- A simpler, user-friendly design for content planning
- Post previews and mockups before you publish
- Lower starting price and more seats per plan
❌ O que você perderá:
- Social listening tools and brand monitoring
- Advanced analytics and competitive benchmarking
- Bulk scheduling and Threads posting
📋 Como mudar:
- Exporte seu calendário de conteúdo e postagens agendadas do Hootsuite.
- Crie uma conta no Loomly e conecte suas redes sociais.
- Rebuild your calendar and set up approval workflows in Loomly
🔄 Switching from Loomly to Hootsuite?
✅ O que você vai ganhar:
- Social listening and social media monitoring
- Advanced analytics with customizable reports
- Bulk scheduling and over 100 integrations
❌ O que você perderá:
- The simpler, user-friendly interface
- Post ideas and optimization tips
- A lower monthly price for small teams
📋 Como mudar:
- Export your scheduled posts and assets from Loomly
- Create a Hootsuite account and add your social accounts
- Import your content and set up analytics and streams
O que nossa avaliação não abordou
This comparison focused on small teams and established businesses. We did not test custom Enterprise Suite features or bulk licensing for very large social media teams. Our observations are based on the June 2026 versions, so features may have changed since then. If you run an agency with 30+ clients, your priorities may differ from what we covered here.
Veredicto final
| Categoria | Ganhador |
|---|---|
| 💰 Preços | Loomly |
| 🚀 Principais funcionalidades | Hootsuite |
| 📊 Análises e Relatórios | Hootsuite |
| 👂 Monitoramento de mídias sociais | Hootsuite |
| 👶 Facilidade de uso | Loomly |
| 🔌 Integrações | Hootsuite |
| 🛟 Suporte à Qualidade | Loomly |
| 🏆 Vencedor Geral | Hootsuite |
🏆 VENCEDOR: HOOTSUITE
Hootsuite wins 4 out of 7 categories.
Ideal para: Large data-driven teams, social listening, detailed analytics
Hootsuite and Loomly are two very different products. Hootsuite is built for large, data-driven enterprises that need deep analytics and social media monitoring. Loomly is a user-friendly tool for small teams that value content creation and clean approval workflows.
Loomly is excellent for budget-conscious teams that want a simple content planning workflow. Its post previews, mockups, and helpful support make it a fantastic choice for client work.
However, if you need social listening, detailed analytics, and over 100 integrations, Hootsuite is the better choice for most established businesses and their social media marketing needs.
Mais comparações do Hootsuite
Veja como o Hootsuite se compara a outros concorrentes:
Hootsuite vence em: Deeper social media analytics, built-in social listening, broader social network support
O Buffer vence em: Lower starting price, lighter learning curve, cleaner publishing flow
Hootsuite vence em: More affordable entry tier, larger user base, wider integration count
Sprout Social vence em: Polished reporting, smoother inbox, stronger customer experience tools
Hootsuite vs Agorapulse
Hootsuite vence em: Larger integration library, deeper enterprise analytics, longer track record since 2008
Agorapulse vence em: Friendlier pricing, simpler inbox, better-rated support response times
Hootsuite vs Aspersor
Hootsuite vence em: Easier setup, lower cost for mid-size teams, faster onboarding
Sprinklr vence em: Heavier enterprise feature set, broader customer-care modules, larger-scale deployments
Mais comparações de Loomly
Here is how Loomly stacks up against other competitors:
Loomly vence em: Post mockups and previews, multi-level approval workflows, built-in post ideas
O Buffer vence em: Lower entry price, very fast publishing, simpler single-user setup
Loomly vence em: Stronger approval workflows, broader platform scheduling, richer content ideas
Vitórias posteriores em: Visual Instagram-first planning, link-in-bio tools, drag-and-drop media grid
Loomly vence em: Cleaner interface, easier onboarding for small teams, post optimization tips
Sendable vitórias em: Stronger agency reporting, more client management tools, deeper integrations
Loomly vence em: Better post previews, friendlier approval flow, clearer content calendar
O Zoho Social se destaca em: Tight Zoho CRM links, lower per-brand pricing, built-in lead tracking
Perguntas frequentes
O Hootsuite é melhor que o Loomly?
It depends on your needs. Hootsuite is better for deep analytics and social listening. Loomly is better for small teams that want simple, affordable content planning.
Para que serve o Loomly?
Loomly is good for small teams that want easy content planning. Its user-friendly design, post mockups, and approval workflows fit client work and collaborative scheduling.
Para que o Hootsuite é mais indicado?
Hootsuite is best for large, data-driven enterprises. It shines at social listening, detailed analytics, bulk scheduling, and managing many social accounts from one dashboard.
O Loomly é tão bom quanto o Hootsuite?
Loomly matches Hootsuite on ease of use and support. It falls behind on social listening, advanced analytics, and integrations, which Hootsuite handles much better.
Quais são as desvantagens do Hootsuite?
The interface can feel cluttered for new users. Pricing starts higher at $99/month. Support sometimes takes a while, and answers can feel templated for complex issues.
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