⚡ Краткий вывод:
- Цены: Hootsuite starts at $99/month. Loomly starts at $26/month for the Base plan.
- Лучше всего подходит для: Hootsuite suits large, data-driven teams. Loomly fits small teams that want simple content planning.
- Ключевое отличие: Hootsuite offers social listening and deep analytics. Loomly does not provide social listening at all.
- Наш выбор: Hootsuite for most established businesses. Its analytics and 100+ integrations cover wider social media marketing needs.
Hootsuite and Loomly both promise to simplify your social media management.
But these two social media tools chase very different users.
Hootsuite is a versatile social media management platform built for large teams.
Loomly is known for a user-friendly design that small teams love.
One leans on social listening tools and deep analytics.
The other leans on post previews and clean approval workflows.
Обзор
This Hootsuite vs Loomly comparison covers pricing, key features, and ease of use.
Мы также подробно разбираем, для кого лучше всего подходит тот или иной инструмент управления социальными сетями.
There is no single best social media tool for everyone.
One offers in depth analytics. The other keeps things simple.
В качестве источников информации мы используем опубликованные технические характеристики, документацию и обзоры G2.
Наши авторы также провели некоторое время, непосредственно работая с каждой платформой.
By the end, you will know which fits your social media strategy.
Что такое Hootsuite?
Hootsuite is a social media management platform for scheduling and analytics.
It lets you curate, schedule, and analyze content across multiple social networks.
You manage all your social media accounts from a single dashboard.
It is one of the earliest social media scheduling tools, launched in 2008.
Today it serves over 16 million users across more than 170 countries.
Watch how the platform works in practice below.
Hootsuite
A versatile social media management platform for large teams. It pairs deep social media analytics with social listening tools. Best for established businesses that need detailed analytics.
Цены на Hootsuite
Here is what Hootsuite costs in 2026. Let’s break it down.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Standard (Professional) | 99 долларов в месяц | 1 user, up to 10 social accounts |
| Advanced (Team) | 249 долларов в месяц | 3 users managing 20 social accounts |
| Пакет корпоративных решений | Индивидуальное ценообразование | Large social media team needs |
Pricing verified June 2026.
Бесплатная пробная версия: Yes. Hootsuite provides a 30-day free trial, but it requires credit card information to access.
Гарантия возврата денег: Refund terms vary by plan. Check the current billing terms before you subscribe.
📌 Примечание: The Professional plan covers 1 user and 10 social accounts. Hootsuite retired its free plan in March 2023, which once allowed 2 accounts and 5 scheduled posts.
⚠️ Предупреждение: The Professional plan costs $149/month if billed monthly. That is 50% higher than the annual billing rate.
Основные преимущества Hootsuite
Here is what makes Hootsuite worth considering:
- Single Dashboard Control: Manage and schedule posts from one place. You can track social media engagement and monitor many social media accounts together.
- Расширенная аналитика: Hootsuite’s analytics include customizable reports and competitive benchmarking. These detailed analytics suit established businesses.
- Социальный мониторинг: Built-in social listening tools track brand mentions and sentiment. This is one of the best social listening tools for monitoring your digital footprint.
- Массовое планирование: Schedule up to 350 posts at once. This bulk scheduling helps a busy social media team save time on multiple posts.
- Инструменты для создания контента с использованием ИИ: An AI caption writer speeds up content creation and content generation for various platforms.
- Broad Integrations: Hootsuite integrates with over 100 apps. This wide support covers many social media marketing needs and your full content strategy.
- Дополнительные инструменты: A built-in hashtag генератор, RSS feeds for content curation, and a Google Analytics link round out the toolkit.
Что заметила наша команда
Our writer signed up for Hootsuite and used it for everyday scheduling and reporting. Here is what stood out from that hands-on time:
Плюсы и минусы Hootsuite
✅ Плюсы
- Расширенная аналитика социальных сетей с настраиваемыми отчетами.
- Social listening tools track brand mentions and sentiment
- Bulk scheduling handles up to 350 posts at once
- Over 100 app integrations and broad social network support
❌ Минусы
- Interface can feel cluttered and overwhelming for new users
- Higher entry cost at $99/month for one user
- Support can take a while, with templated answers for complex issues
Что такое Loomly?
Loomly is a social media management tool built for small teams.
It is known for a user-friendly design that makes content planning easy.
Он упрощенный scheduling process lets you set up posts for different platforms.
It provides a collaborative workspace for content approval and team collaboration.
Loomly was founded in 2016 and stays smaller than Hootsuite.
See the platform in action in this short overview.
Мрачный
A user-friendly tool for small-to-mid-sized teams. It focuses on content creation, ideation, and collaborative workflows. Best for teams that want simple social media scheduling.
Неожиданное ценообразование
Here is what Loomly costs in 2026. The pricing structure stays simple.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| База | 26 долларов в месяц | 2 users managing 10 social accounts |
| Стандарт | 85 долларов в месяц | 6 users managing up to 20 social accounts |
| Премиум | 369 долларов в месяц | Up to 30 users managing 50 social accounts |
Pricing verified June 2026.
Бесплатная пробная версия: Yes. Loomly offers a 15-day free trial without requiring credit card information.
Гарантия возврата денег: Refund terms depend on the plan and billing cycle. Review the current terms before you commit.
📌 Примечание: The Base plan covers two users and ten social accounts. Higher tiers add more seats, more accounts, and advanced features.
⚠️ Предупреждение: Loomly does not provide social listening capabilities. If social media monitoring matters, this gap is worth noting.
Основные преимущества Loomly
Here is what makes Loomly worth considering:
- Удобный для пользователя дизайн: The intuitive interface makes content scheduling easy. New users navigate it faster than Hootsuite.
- Post Previews and Mockups: Loomly shows exactly how your social media posts will look. This helps you catch errors before they publish.
- Процессы утверждения: Multi-level approval workflows simplify client sign-off. Small teams use this for clean collaboration.
- Идеи для постов: Loomly provides post ideas and optimization tips based on trending topics. These actionable insights guide your content strategy.
- Доступное по цене вступление: The Base plan starts at $26/month. That budget-friendly price suits малый бизнес.
- Полезная поддержка: The support team is responsive. According to G2 reviews, Loomly ranks first for quality of support.
Что заметила наша команда
Our writer set up Loomly and tested its planning and approval flow. Here is what stood out from that hands-on time:
Плюсы и минусы Loomly
✅ Плюсы
- User-friendly design that small teams pick up fast
- Post previews and mockups show exactly how posts will look
- Multi-level approval workflows for client sign-off
- Affordable Base plan at $26/month with a 15-day free trial
❌ Минусы
- No social listening or social media monitoring features
- Analytics are less advanced than Hootsuite’s reports
- No posting support for Threads and fewer integrations
Сравнение характеристик
Ready to dive into a detailed look at Hootsuite vs Loomly?
We will explore the key features that separate these two social media tools. This helps you match each platform to your social media marketing needs.
| Особенность | Hootsuite | Мрачный |
|---|---|---|
| Начальная цена | 99 долларов в месяц | 26 долларов в месяц |
| Бесплатная пробная версия | ✅ 30 days (card required) | ✅ 15 days (no card) |
| Социальный мониторинг | ✅ | ❌ |
| Расширенная аналитика | ✅ | ❌ |
| Bulk Scheduling (350 posts) | ✅ | ❌ |
| Искусственный интеллект для создания подписей | ✅ | ❌ |
| Post Ideas & Tips | ❌ | ✅ |
| Post Previews & Mockups | ✅ | ✅ |
| Поддержка потоков | ✅ | ❌ |
| Интеграция приложений | 100+ | Ограниченный |
| Лучше всего подходит для | Large data-driven teams | Small content-focused teams |
1. Планирование и составление графика работ.
Hootsuite: Hootsuite lets you manage and schedule posts across many social media accounts from one dashboard. Bulk scheduling handles up to 350 posts at once. That speed helps a busy social media team schedule posts in batches.
Лумли: Loomly offers a simplified scheduling process for different platforms. The calendar view makes content scheduling clear for small teams. It does not offer bulk scheduling, so large batches take longer.
2. Панель управления и рабочее пространство социальных сетей
Hootsuite: The Hootsuite dashboard packs many features for large teams. You monitor various social media accounts and track engagement in one view. That depth can feel cluttered for new users with simpler needs.
Лумли: Loomly provides a collaborative workspace with a clean layout. The user friendly design keeps content planning and visual storytelling easy. Small teams find the workspace simple to learn.
3. Создание контента
Hootsuite: Hootsuite offers an AI caption writer to speed up content generation. Unlike Loomly, it can draft captions for Instagram posts and LinkedIn posts in seconds. It also supports real-time content curation across various social media platforms. These tools help large teams keep a steady content library.
Лумли: Loomly provides post ideas and optimization tips based on trending topics. Post templates speed up how you draft post content, allowing users to publish faster. This guidance supports your content strategy and content creation.
4. Процессы совместной работы и утверждения
Hootsuite: Hootsuite includes collaboration tools for larger organizations. Teams assign roles and review content together. The setup fits established businesses with many contributors.
Лумли: Loomly excels with multi-level approval workflows and mockups. The mockups show exactly how posts will look before publishing. This makes client approvals smooth for small teams.
5. Social Media Analytics & Reports
Hootsuite: Hootsuite’s analytics are more advanced and customizable. You get customizable reports, competitive benchmarking, and many данные points. These valuable insights suit data-driven social media managers.
Лумли: Loomly covers basic social media monitoring and reporting. The reports are simpler and easier to read. For deep social media analytics, it trails Hootsuite.
⚠️ Предупреждение: If you need white label reports or competitive analysis, Hootsuite is the stronger pick. Loomly’s analytics do not match that depth.
6. Социальный мониторинг и отслеживание
Hootsuite: Hootsuite shines in 24/7 monitoring and social listening. The social listening tools track brand mentions and sentiment analysis. This social media monitoring helps large brands protect their reputation.
Лумли: Loomly does not provide social listening at all. People searching for “social media monitoring loomly” often find that the feature simply is not there. Teams that need brand mention tracking must look elsewhere.
7. Engagement & Community Management
Hootsuite: Hootsuite offers engagement tools that pull comments and messages into one входящие. You reply across social media platforms without switching tabs. This keeps a large social media team organized.
Лумли: Loomly includes community management for replying to interactions. It covers the basics for small teams. The feature set is lighter than Hootsuite’s inbox.
8. Social Network & Platform Support
Hootsuite: Both tools support Instagram, Facebook, TikTok, X, YouTube, LinkedIn, Pinterest, and Google Business Profile. Hootsuite also supports posting on Threads. It integrates with over 100 apps for wider reach.
Лумли: Loomly supports the same major social networks for scheduling posts. Unlike Hootsuite, it does not support posting on Threads. It also has fewer integrations overall.
9. Поддержка клиентов
Hootsuite: Hootsuite provides 24/7 online support, an online community, and training. Premium accounts get a dedicated account representative. Live chat covers Professional and Team plans during бизнес часы.
Лумли: Loomly offers an FAQ section, email support, and live chat on all plans. The support team focuses on educating users for a smoother experience. According to G2 reviews, Loomly ranks first for quality of support.
10. Ценообразование и стоимость
Давайте сравним структуру ценообразования.
| План | Hootsuite | Мрачный |
|---|---|---|
| План входа | 99 долларов в месяц (1 пользователь, 10 учетных записей) | $26/month (2 users, 10 accounts) |
| Промежуточный план | $249/month (3 users, 20 accounts) | $85/month (6 users, 20 accounts) |
| Главный план | Custom (Enterprise Suite) | $369/month (30 users, 50 accounts) |
| Бесплатная пробная версия | 30 дней (требуется карта) | 15 days (no card) |
Hootsuite: Hootsuite has higher entry costs but offers a deeper feature set. The $99/month Professional plan covers one user and ten social accounts. It suits established businesses that need detailed analytics and social listening.
Лумли: Loomly’s Base plan starts at $26/month for two users. That budget-friendly pricing makes it a strong fit for small teams. You get more seats per dollar, though you give up social listening.
Различные сценарии
| Если вам это нужно | Выбирать | Почему |
|---|---|---|
| Ограниченный бюджет | Мрачный | Starts at $26/month |
| Инструменты для мониторинга социальных сетей | Hootsuite | Loomly has none |
| Deep social media analytics | Hootsuite | Настраиваемые отчеты |
| Simple content planning | Мрачный | User-friendly design |
| Client approval workflows | Мрачный | Mockups and sign-off |
| Массовое планирование | Hootsuite | Up to 350 posts |
💰 Ваш бюджет
Loomly’s pricing starts at $26/month, while Hootsuite starts at $99/month. For a small team watching costs, Loomly delivers more seats per dollar.
🔌 Ваш технологический стек
Hootsuite integrates with over 100 apps. If you rely on many tools, that wide support fits your social media management better than Loomly.
📝 Ваша контент-стратегия
Loomly suggests post ideas and optimization tips from trending topics. If you want help planning content, that guidance is a clear edge.
🎓 Ваш уровень опыта
Loomly’s user-friendly design suits beginners and small teams. Hootsuite’s packed dashboard rewards experienced social media managers who want depth.
🆓 Бесплатные пробные версии и демо-версии
Loomly offers a 15-day free trial with no credit card. Hootsuite gives 30 days but asks for a card up front. Test both before you decide.
🛟 Варианты поддержки
Loomly offers live chat on all plans and ranks first for support quality on G2. Hootsuite provides 24/7 support, but complex issues can take a while.
Руководство по переключению
Уже используете один из этих инструментов? Вот чего следует ожидать, если вы перейдете на него.
🔄 Switching from Hootsuite to Loomly?
✅ Что вы получите:
- A simpler, user-friendly design for content planning
- Post previews and mockups before you publish
- Lower starting price and more seats per plan
❌ Что вы потеряете:
- Social listening tools and brand monitoring
- Advanced analytics and competitive benchmarking
- Bulk scheduling and Threads posting
📋 Как переключиться:
- Экспортируйте свой контент-календарь и запланированные публикации из Hootsuite.
- Создайте аккаунт в Loomly и подключите к нему свои аккаунты в социальных сетях.
- Rebuild your calendar and set up approval workflows in Loomly
🔄 Switching from Loomly to Hootsuite?
✅ Что вы получите:
- Social listening and social media monitoring
- Advanced analytics with customizable reports
- Bulk scheduling and over 100 integrations
❌ Что вы потеряете:
- The simpler, user-friendly interface
- Post ideas and optimization tips
- A lower monthly price for small teams
📋 Как переключиться:
- Export your scheduled posts and assets from Loomly
- Create a Hootsuite account and add your social accounts
- Import your content and set up analytics and streams
Что не было рассмотрено в нашем обзоре
This comparison focused on small teams and established businesses. We did not test custom Enterprise Suite features or bulk licensing for very large social media teams. Our observations are based on the June 2026 versions, so features may have changed since then. If you run an agency with 30+ clients, your priorities may differ from what we covered here.
Окончательный вердикт
| Категория | Победитель |
|---|---|
| 💰 Цены | Мрачный |
| 🚀 Основные функции | Hootsuite |
| 📊 Аналитика и отчеты | Hootsuite |
| 👂 Социальный мониторинг | Hootsuite |
| 👶 Простота использования | Мрачный |
| 🔌 Интеграции | Hootsuite |
| 🛟 Поддержка качества | Мрачный |
| 🏆 Общий победитель | Hootsuite |
🏆 ПОБЕДИТЕЛЬ: HOOTSUITE
Hootsuite wins 4 out of 7 categories.
Лучше всего подходит для: Large data-driven teams, social listening, detailed analytics
Hootsuite and Loomly are two very different products. Hootsuite is built for large, data-driven enterprises that need deep analytics and social media monitoring. Loomly is a user-friendly tool for small teams that value content creation and clean approval workflows.
Loomly is excellent for budget-conscious teams that want a simple content planning workflow. Its post previews, mockups, and helpful support make it a fantastic choice for client work.
However, if you need social listening, detailed analytics, and over 100 integrations, Hootsuite is the better choice for most established businesses and their social media marketing needs.
Больше информации о Hootsuite в сравнении с другими сервисами.
Вот как Hootsuite выглядит на фоне других конкурентов:
Hootsuite побеждает по следующим показателям: Deeper social media analytics, built-in social listening, broader social network support
Буфер выигрывает по следующим параметрам: Lower starting price, lighter learning curve, cleaner publishing flow
Hootsuite против Sprout Social
Hootsuite побеждает по следующим показателям: More affordable entry tier, larger user base, wider integration count
Компания Sprout Social одержала победу в следующих областях: Polished reporting, smoother inbox, stronger customer experience tools
Hootsuite против Агорапульс
Hootsuite побеждает по следующим показателям: Larger integration library, deeper enterprise analytics, longer track record since 2008
Agorapulse побеждает по следующим показателям: Friendlier pricing, simpler inbox, better-rated support response times
Hootsuite против Спринклр
Hootsuite побеждает по следующим показателям: Easier setup, lower cost for mid-size teams, faster onboarding
Sprinklr побеждает по следующим параметрам: Heavier enterprise feature set, broader customer-care modules, larger-scale deployments
Больше информации о Loomly по сравнению с другими сервисами.
Here is how Loomly stacks up against other competitors:
Loomly побеждает в следующих областях: Post mockups and previews, multi-level approval workflows, built-in post ideas
Буфер выигрывает по следующим параметрам: Lower entry price, very fast publishing, simpler single-user setup
Loomly побеждает в следующих областях: Stronger approval workflows, broader platform scheduling, richer content ideas
Последующие победы: Visual Instagram-first planning, link-in-bio tools, drag-and-drop media grid
Loomly побеждает в следующих областях: Cleaner interface, easier onboarding for small teams, post optimization tips
Sendible побеждает по: Stronger agency reporting, more client management tools, deeper integrations
Loomly побеждает в следующих областях: Better post previews, friendlier approval flow, clearer content calendar
Zoho Social выигрывает по следующим показателям: Tight Zoho CRM links, lower per-brand pricing, built-in lead tracking
Часто задаваемые вопросы
Hootsuite лучше, чем Loomly?
It depends on your needs. Hootsuite is better for deep analytics and social listening. Loomly is better for small teams that want simple, affordable content planning.
Для чего нужен Loomly?
Loomly is good for small teams that want easy content planning. Its user-friendly design, post mockups, and approval workflows fit client work and collaborative scheduling.
Для чего лучше всего подходит Hootsuite?
Hootsuite is best for large, data-driven enterprises. It shines at social listening, detailed analytics, bulk scheduling, and managing many social accounts from one dashboard.
Loomly так же хорош, как Hootsuite?
Loomly matches Hootsuite on ease of use and support. It falls behind on social listening, advanced analytics, and integrations, which Hootsuite handles much better.
Какие недостатки у Hootsuite?
The interface can feel cluttered for new users. Pricing starts higher at $99/month. Support sometimes takes a while, and answers can feel templated for complex issues.
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