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Feeling overwhelmed trying to choose between Skool and Kajabi for your online courses?
Both platforms seem great, but they have different strengths, and you don’t want to pick the wrong one and waste time and money.
This post compares Skool vs Kajabi side-by-side, breaking down their key features and pricing so you can always confidently choose the best platform for your needs.
Visão geral
To give you the most accurate comparison, we’ve spent weeks testing both Skool and Kajabi, building sample courses, exploring features, and even interacting with their support teams.
This hands-on experience gives us a clear picture of what each platform offers.
We’ll examine key factors like pricing, ease of use, community features, and marketing tools.
So you can make an informed decision for your online course negócios.
Vamos começar!
Kajabi provides the tools to create, market, and sell online courses, along with building a professional website and engaging your audience.
Preços: No free plan is available. Paid plan Starts at $69/month
Principais características:
- Construtor de sites
- Marketing por e-mail
- Sales Funnels
Skool offers a streamlined platform for building online courses and fostering thriving communities. Try it now!
Preços: 14-day free trial available. Paid plan Starts at $99/month
Principais características:
- Simple Course Creation
- Built-in Community
- Gamification
What is Skool?
Imagine a place where your online courses feel like a fun club.
That’s what Skool is all about. It’s simple to use and makes learning feel social.
It’s like a mix of a classroom and your favorite mídia social app.
Explore também nossos favoritos Alternativas à escola…
Nossa opinião
Ele se destaca na construção de comunidades engajadas e oferece um excelente custo-benefício. No entanto, perde alguns pontos devido à personalização de cursos um pouco limitada e ao menor número de integrações de marketing em comparação com outras plataformas. Se a comunidade é sua prioridade, vale a pena conferir o Skool.
Principais benefícios
O maior ponto forte do Kajabi é seu conjunto abrangente de ferramentas.
Eles ajudaram mais de 75 milhões de clientes a transformar suas paixões em negócios lucrativos.
Você obtém tudo o que precisa para criar, comercializar e vender seus produtos digitais.
- Solução completa: Não há necessidade de plataformas separadas de site, e-mail e curso.
- Ferramentas de marketing integradas: Crie funis, automações e campanhas de e-mail diretamente no Kajabi.
- Sem taxas de transação: Você mantém 100% dos seus ganhos em todos os planos (menos taxas do processador de pagamento).
- Suporte 24 horas por dia, 7 dias por semana: Obtenha ajuda sempre que precisar com a equipe de suporte ao cliente.
- Aplicativos móveis: Os membros podem acessar seu conteúdo e comunidade em qualquer lugar.
Preços
- Passatempo: US$ 9/mês
- Pró: US$ 99/mês.
Prós
Contras
What is Kajabi?
Imagine a superhero tool that helps you do everything for your online business. That’s Kajabi! It’s not just for courses.
You can also build a website, send emails to your followers, and even get people to buy your stuff.
It’s like having a whole team of helpers in one place.
Explore também nossos favoritos Kajabi alternatives…
Nossa opinião
Over 50,000 creators have used Kajabi to generate over $5 billion in revenue. Ready to build a profitable business? Start your free trial today!
Principais benefícios
O maior ponto forte do Kajabi é seu conjunto abrangente de ferramentas.
They’ve helped over 75 million customers turn their passions into profitable businesses, generating over $8 billion in revenue.
Você obtém tudo o que precisa para criar, comercializar e vender seus produtos digitais.
- Solução completa: Não há necessidade de plataformas separadas de site, e-mail e curso.
- Ferramentas de marketing integradas: Crie funis, automações e campanhas de e-mail diretamente no Kajabi.
- Sem taxas de transação: Você mantém 100% dos seus ganhos em todos os planos (menos taxas do processador de pagamento).
- Suporte 24 horas por dia, 7 dias por semana: Obtenha ajuda sempre que precisar com a equipe de suporte ao cliente.
- Aplicativos móveis: Os membros podem acessar seu conteúdo e comunidade em qualquer lugar.
Preços
- Kickstarter: $80/mo – 1 Website, 1 Product + 1 Community, 250 Contacts.
- Básico: $134/mo – 1 Website, 3 Product, 10,000 Contacts.
- Crescimento: $179/mo – 1 Website, 15 Product, 25,000 Contacts.
- Pró: $359/mo – 3 Website, 100 Product, 100,000 Contacts.
Prós
Contras
Comparação de recursos
Skool vs Kajabi Feature Comparison Skool is a community-first platform that excels at deep engagement, whereas Kajabi is an all in one platform with all the tools for sales funnels, email marketing, and selling online courses.
1. Platform Philosophy and Scope
- Skool: Focuses on the core membership and create online courses experience, offering a simple and intuitive interface that integrates community with learning.
- Kajabi: Is a true all in one platform, providing all the tools for creating courses, website building, email marketing, funnels, and hosting, making it a comprehensive business solution.
2. Community Engagement
- Skool: This is the platform’s core strength, featuring superior community engagement driven by native gamification (leaderboards, points, levels) that unlocks access to content and keeps students highly active.
- Kajabi: Features community tools that are functional but often feel separate from the learning experience; it lacks the deep, gamified incentives that drive the active participation seen in Skool.
3. Sales Tools and Funnels
- Skool: Has basic sales tools, allowing creators to accept payments for memberships, but it lacks built-in funnels, advanced email marketing, and upsell features, requiring other platforms.
- Kajabi: Offers the most advanced features for sales tools, including pre-built marketing pipelines, customized checkout pages, upsells, and a native email marketing system for selling online courses.
4. Create Online Courses and Content Delivery
- Skool: Features a simple course creator to create online courses and deliver unlimited courses, but the learning environment lacks advanced learning tools like quizzes, assessments, and certifications.
- Kajabi: Provides a powerful course construtor to create online courses, including assessments, progress tracking, and professional templating options, though the number of courses is limited on lower tiers.
5. Unlimited Courses and Members
- Skool: Provides unlimited courses and unlimited members on its one-tier pricing plan, allowing creators to scale content and audience size without penalty.
- Kajabi: The ability to host unlimited courses and contacts is restricted to the higher-tier plans, which is a major factor in its cost.
6. User Interface and Ease of Use
- Skool: Skool’s simple and intuitive interface is often praised as easy to use and master in a few seconds, with a clean design reminiscent of a basic facebook group.
- Kajabi: Its powerful feature set makes it more complex; while non-technical users can use it, it has a steeper learning curve, and the interface can feel overwhelming or “cluttered” due to all the tools.
7. Advanced Features for Business
- Skool: Advanced features are focused on community-centric engagement (gamification) and member organization within the community space.
- Kajabi: The most advanced features are concentrated in its marketing automação, detailed analytics (tracking course performance and revenue), and comprehensive website builder.
8. Customization and Branding
- Skool: Offers very limited customization and branding; all Skool communities have a similar look and feel, forcing creators to rely on the platform’s standard design.
- Kajabi: Provides extensive customization features for the website, landing pages, and course player, allowing creators to maintain a professional, cohesive brand experience across all the tools.
9. Video Hosting
- Skool: Does not include native video hosting; creators must upload their video content to other platforms (like Vimeo or YouTube) and embed the links.
- Kajabi: Offers native, built-in video hosting for all your course and media files directly within its platform.
10. Customer Support
- Skool: Provides reliable customer support, typically through email and a supportive community-based help center.
- Kajabi: Provides excellent customer service, including 24/7 live chat support on its higher-tier plans, which is a significant advantage for users needing immediate assistance.
11. Cost Structure and Value
- Skool: Follows a simple, flat-rate pricing structure, offering better value for money if the creator’s main priority is a highly engaged community and they use other platforms for marketing.
- Kajabi: Has a significantly higher starting cost, but it provides excellent value as an all in one platform, eliminating the need to pay for numerous other platforms like email marketing software and sales tools.
What to Look for When Choosing an Online Course Platform?
- Seu orçamento: Pricing varies greatly between platforms. Figure out what you can afford each month.
- Technical skills: Are you comfortable with technology? Some platforms are more complex than others.
- Marketing needs: Do you need help with things like email marketing and sales funnels?
- Foco na comunidade: How important is it to have a built-in community for your students?
- Your priorities: What features are most important to you? (e.g., video hosting, assessments, design customization)
- Free trials: Most platforms offer free trials. Please take advantage of these to test them out!
- Read reviews: See what other course creators are saying about their experiences with different platforms.
- Consider your future needs: Think about where you want your business to be in a year or two. Will the platform you choose still meet your needs?
- Be bold and switch: If a platform isn’t working out, you can always switch to a different one.
- Focus on your students: Ultimately, the best platform is the one that provides the best experience for your students.
Veredicto final
So, which platform comes out on top? For us, it’s Kajabi. It’s the best all-in-one solution.
You get everything you need to run your online course business in one place.
Kajabi’s website builder and marketing tools are awesome. Plus, you can create sales funnels and track your progress.
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But if you’re serious about growing your business, Kajabi is worth the investment.
We’ve spent weeks testing these online course platforms.
We’ve built courses, explored features, and compared prices. We know what we’re talking about!
If you want a platform that can help you scale your business and make more money, go with Kajabi.
More of Skool
Here’s a brief comparison of Skool against the listed alternatives:
- Skool vs Circle: Skool integrates community with gamified courses, while Circle focuses primarily on customizable community building.
- Skool vs Teachable: Skool blends community with courses and gamification; Teachable centers on course creation with community as an add-on.
- Skool vs GoHighLevel: Skool is for community/courses with gamification; GoHighLevel is a broad marketing automation platform, including community features.
- Skool vs MightyNetworks: Skool emphasizes gamification within its community/course structure; MightyNetworks offers a wider range of content, event, and community options.
- Skool vs Bettermode: Skool offers integrated courses and gamification; Bettermode provides deeper customization for branded community experiences.
- Skool vs Thinkific: Skool combines community, courses, and gamification; Thinkific is primarily a course platform with community features.
- Skool vs LearnWorlds: Skool adds gamification to community and courses; LearnWorlds focuses on interactive online courses with integrated communities.
- Skool vs Swarm: Skool integrates courses and gamification with the community; Swarm focuses on structured, interest-based community interactions.
- Skool vs Disco: Skool includes gamified courses and community; Disco specializes in cohort-based learning and learning communities.
- Skool vs Kajabi: Skool is focused on community and courses with gamification, while Kajabi is an all-in-one business platform that includes courses, marketing, and community.
- Skool vs Wylo: Skool provides a platform for creators with courses and gamification; Wylo connects people through interest-based community discovery and interaction.
- Skool vs Whop: Skool offers a creator platform with gamified communities and courses; Whop is a marketplace and platform for selling access to communities and digital goods.
More of Kajabi
- Kajabi vs Skool: Kajabi offers all-in-one business tools; Skool focuses specifically on community, courses, and gamification.
- Kajabi vs Swarm: Kajabi provides broad creator tools; Swarm is designed for structured, interest-based communities.
- Kajabi vs Teachable: Kajabi is a full business platform; Teachable centers on course creation with community features.
- Kajabi vs GoHighLevel: Kajabi targets creators with courses/community; GoHighLevel is a marketing/sales automation suite.
- Kajabi vs Bettermode: Kajabi is an all-in-one creator platform; Bettermode provides a highly customizable dedicated community space.
- Kajabi vs Thinkific: Kajabi offers integrated marketing/sales funnels; Thinkific specializes in course creation with community options.
- Kajabi vs LearnWorlds: Kajabi is a complete business platform; LearnWorlds focuses on interactive online courses and learning communities.
- Kajabi vs Circle: Kajabi is an all-in-one solution; Circle is a dedicated, modern community platform.
- Kajabi vs Disco: Kajabi is a general creator platform; Disco is built for cohort-based courses and learning communities.
- Kajabi vs Wylo: Kajabi is a business platform for creators; Wylo connects users via interest-based communities.
- Kajabi vs Whop: Kajabi is a platform for building and selling directly, while Whop is a marketplace for the community of sale/digital access.
- Kajabi vs MightyNetworks: Kajabi integrates robust marketing; MightyNetworks prioritizes community, courses, and content together.
Perguntas frequentes
Qual plataforma é melhor para iniciantes?
Skool is generally easier to learn and use, making it a good choice for beginners. Kajabi has a steeper learning curve due to its wider range of features.
What if I need to integrate with other tools in my tech stack?
Kajabi offers a wider range of integrations with other marketing and business tools. Skool has a more limited selection of integrations.
Is Skool really good for community-centered programs?
Yes! Skool excels at community building. Its community features are more robust than Kajabi’s, making it ideal for community-centered programs.
Can I create and sell online courses on both platforms?
Absolutely. Both Skool and Kajabi provide all the essential tools for online course creation, from uploading content to processing payments.
Does Skool offer any unique features?
Skool offers unique features like challenges and a built-in rewards system to boost estudante engagement in a way that Kajabi doesn’t.
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