⚡ Veredito rápido:
- Preços: Pipedrive starts at $14/user/month. Insightly starts at $29/user/month.
- Ideal para: Pipedrive for sales teams tracking deals. Insightly for teams that need project management after the deal closes.
- Principal diferença: Pipedrive gives unlimited contact records. Insightly caps contact storage by plan tier.
- Nossa escolha: Pipedrive (4.3) for most users, because its pipeline management is simpler and its entry plan costs half as much.
Most teams pick a CRM platform for one of two reasons.
They want to close more deals, or they want to keep work organised after the deal closes.
Pipedrive was built for the first job.
Insightly was built to cover both, plus marketing.
That single split explains almost every difference in this comparison.
Visão geral
This Pipedrive vs Insightly comparison covers pricing, key features, automação, and support.
We also break down who each CRM tool works best for.
Nosso escritor spent hands-on time with Pipedrive directly.
Notes on Insightly come from published specs, documentation, and G2 reviews.
By the end, you will know which one fits your sales process.
O que é Pipedrive?
Pipedrive is a customer relationship management tool built for sales teams.
It is built around a visual sales pipeline that tracks deals through stages.
You drag a deal card from one stage to the next as it progresses.
Most Pipedrive features orbit that one board.
Every plan includes unlimited contact records, which is rare in this category.
The Pipedrive mobile app also works offline, so reps can update notes without signal.
🏆 Vencedor: Pipedrive
The simplest way to see every deal in one screen. Pipedrive suits pequenas empresas that want a CRM their reps will actually open daily.
Preços do Pipedrive
Pipedrive pricing runs across four paid tiers. There is no free plan.
| Plano | Preço | Ideal para |
|---|---|---|
| Lite | US$ 14 por usuário por mês | Solo sellers tracking deal stages |
| Crescimento | US$ 24 por usuário por mês | Small teams adding email templates |
| Premium | US$ 49 por usuário por mês | Equipes que precisam de automação de fluxo de trabalho |
| Final | US$ 69 por usuário por mês | Larger teams wanting custom dashboards |
Pricing verified September 2026.
Teste grátis: 14 days on all plans, no card needed to start.
Garantia de reembolso: No blanket refund window. You cancel before renewal instead.
📌 Observação: Every tier includes unlimited contact records. That matters if your crm data grows fast and you do not want storage caps.
⚠️ Aviso: Pipedrive charges an add-on tax. Lead gen tools like LeadBooster sit outside the plan price, so add ons can push your real cost well past the sticker.
💡 Pricing conflict: Some sources list Pipedrive tiers as Essential $14, Professional $49, and Enterprise $99 per user per month billed annually. Our CSV records the current lineup as Lite, Growth, Premium, and Ultimate. We use the CSV figures throughout. Check the pricing page before you buy.
Principais benefícios do Pipedrive
Here is what makes Pipedrive worth a look:
- Gestão visual de pipelines: Customise pipeline stages and deal probabilities to match your sales cycle. Nothing is locked.
- Assistente de vendas com IA: It surfaces timely notifications, reports, and tips on where to spend your day.
- Sales-first automation: Trigger follow-up emails or scheduled calls when a deal hits a stage. Available from the Advanced tier up.
- Contatos ilimitados: Contact management has no record ceiling on any plan.
- Suporte 24 horas por dia, 7 dias por semana: Live chat and email support ship with every plan.
- Fast onboarding: A large knowledge base of articles and tutorials covers setup, and most reps are productive on day one.
O que nossa equipe observou
Our writer signed up for Pipedrive and used it to track a live deal list for several days. Here is what stood out from that hands-on time:
The interface takes almost no training, which is the point.
Prós e contras do Pipedrive
✅ Prós
- Drag-and-drop pipeline is easy for any sales team to use immediately
- Unlimited contact records on every plan
- Entry plan costs $14 per user per month
- AI-powered deal insights and advanced sales reporting
- Mobile app works offline
❌ Contras
- Add-on tax on essential features like LeadBooster
- Standard support can be slow or unhelpful
- Sem plano gratuito, apenas um período de teste de 14 dias.
- Around 400 integrations, fewer than Insightly
O que é o Insightly?
Insightly is a cloud-based CRM software platform for mid-sized teams.
It covers three jobs in one place: CRM, marketing, and project management.
Won sales opportunities convert straight into projects from the pipeline.
Insightly marketing tools sit inside the same account, so post-sale work stays connected.
The trade-off is contact limits and a higher entry price.
🥈 Runner Up: Insightly
Pick Insightly when the work starts after the sale. Delivery, marketing campaigns, and customer data live under one login.
Preços Insightly
Insightly offers three paid tiers. Prices are per user, per month.
| Plano | Preço | Ideal para |
|---|---|---|
| Mais | US$ 29 por usuário por mês | Teams starting with CRM and projects |
| Profissional | US$ 49 por usuário por mês | Workflow automation and customizable dashboards |
| Empresa | US$ 99 por usuário por mês | Complex tech stack and deep customization options |
Pricing verified September 2026.
Teste grátis: Yes, and the trial loads dummy data so you learn the interface faster.
Garantia de reembolso: Not published. Plans are billed annually per seat.
📌 Observação: The Insightly service is sold as separate packages for CRM, marketing, and support. Stacking them raises the real bill, so price the full bundle you need.
⚠️ Aviso: Full access to third party apps needs a paid AppConnect subscription. Customization and automation are also held back for higher tiers.
💡 Pricing conflict: Insightly has advertised a free CRM plan capped at two users and 2,500 contact records. Our CSV lists only the three paid tiers above, and we use those figures in every table and schema field here. Confirm free plan availability on the signup page.
Principais benefícios do Insightly
Here is where Insightly earns its price:
- CRM plus delivery: Project management tools sit next to the pipeline, so won deals become live projects.
- Huge app marketplace: Over 2,000 third-party apps connect through a paid AppConnect subscription.
- Criador de relatórios personalizados: Build detailed reports instead of relying on a fixed dashboard view.
- Recipes automation: Advanced workflow automation with precise triggers on top-tier plans.
- Everyday tool support: Works with Google apps, Evernote, Microsoft 365, and Zapier.
- Guided onboarding: Tailored onboarding help is available as a paid add-on.
O que nossa equipe observou
We have not had extended hands-on time inside an Insightly account yet.
Note: The notes on Insightly in this article come from published documentation, its pricing pages, and G2 reviews. G2 reviews highlight the straightforward interface and the depth of the reporting tools.
Vantagens e Desvantagens do Insightly
✅ Prós
- Covers CRM, marketing, and project management in one platform
- Over 2,000 integrations with a paid AppConnect subscription
- Custom report builder for detailed analytics
- Won opportunities convert into projects from the pipeline
❌ Contras
- Contact storage is capped by pricing tier
- Customization and automation are limited to higher tiers
- Faster response times need a premium support plan
- Multiple packages make the total cost harder to predict
Comparação de recursos
Insightly and Pipedrive share plenty of the same features on paper. The differences show up in how deep each one goes.
| Recurso | Pipedrive | Perspicazmente |
|---|---|---|
| Preço inicial | US$ 14 por usuário por mês | US$ 29 por usuário por mês |
| Contatos ilimitados | ✅ | ❌ |
| Gerenciamento de projetos | ✅ (básico) | ✅ (completo) |
| Automação de marketing | ✅ (complemento) | ✅ (integrado) |
| Criador de Relatórios Personalizados | ❌ | ✅ |
| Assistente de Vendas com IA | ✅ | ❌ |
| Offline Mobile App | ✅ | ❌ |
| Integrações | 400+ | 2,000+ |
| 24/7 Standard Support | ✅ | ❌ |
| Ideal para | Sales teams closing deals | Teams delivering projects |
1. Gestão de Leads
Pipedrive: A separate Leads Caixa de entrada holds unqualified prospects away from live deals. Web forms and chatbots capture web visitors, though those lead generation tools sit in the paid LeadBooster add-on. Lead management stays tidy because nothing enters the pipeline until you promote it.
Perspicaz: Leads are records inside the CRM with routing rules attached. You can track leads by source and push them to the right rep automatically. Storage caps apply, so heavy lead gen tools users should check their tier limit first.
2. Sales Pipeline and Managing Deals
Pipedrive: This is the core of the product. Pipeline stages, deal stages, and win probabilities are all editable to match your sales cycle. Managing deals means dragging cards, which is why most reps get it in minutes.
Perspicaz: The pipeline is customizable too, and sales opportunities carry more fields by default. The standout move is converting a won opportunity into a project without leaving the board. Day-to-day deal work feels heavier than Pipedrive.
3. Gestão de Projetos
Pipedrive: Projects exist, but they are light. You get boards, phases, and the ability to manage tasks tied to a deal. Teams running client delivery usually outgrow it.
Perspicaz: Project management is a first-class part of the platform, not an extra. Milestones, task ownership, and pipelines for delivery all live beside the CRM record. This is the clearest reason to pick Insightly.
4. Marketing Campaigns and Email Marketing
Pipedrive: Campaigns is a separate paid product for email marketing. It handles broadcasts and simple segments well enough for a small list. It is not trying to be a full marketing platform.
Perspicaz: Insightly marketing runs journeys, landing pages, and marketing campaigns inside the same account. That suits businesses needing post-sale nurture as much as new demand. It is sold as its own package, so budget for it.
5. Reporting and Custom Dashboards
Pipedrive: You get a visual dashboard for sales reporting with real time data on deals, activities, and forecasts. Sales performance is easy to read at a glance. Custom dashboards arrive on higher tiers.
Perspicaz: A custom report builder lets you slice crm data across CRM, marketing, and delivery records. Customizable dashboards are part of the advanced plans. Analysts will prefer this side.
6. Automação de fluxo de trabalho e IA
Pipedrive: Automation is aimed squarely at sales processes. From the Advanced tier up you can automate tasks like lead nurturing, task creation, and email marketing, and trigger a follow-up when a deal changes stage. The AI Sales Assistant adds notifications, reports, and tips on what to work next.
Perspicaz: Three automation methods run across the tiers, including pipeline and activity sets for repetitive tasks and events. Recipes handles advanced workflow automation with precise triggers on top-tier subscriptions. Both platforms use drag-and-drop construtores, so the learning curve is similar.
7. Email Templates and Contact Management
Pipedrive: Creating email templates with merge fields takes a couple of minutes, and open tracking is built in. Contact management has no record limit at any price. Pipedrive users can automate personalised emails right after a new deal is created.
Perspicaz: Contacts sit under organisation records, which suits account-based selling. Email templates and email marketing tools are shared with the marketing package. Contact storage is capped by tier, and that cap is the thing to check before you commit.
8. Integrações e Loja de Aplicativos
Pipedrive: The app marketplace lists over 400 integrations covering project management, customer support, lead generation, and marketing automation. An open API covers custom integrations for smaller tools you rely on.
Perspicaz: Over 2,000 third party apps are reachable, but the advanced library needs the AppConnect subscription. Common picks like Google apps, Evernote, Microsoft 365, and Zapier are covered. A complex tech stack is where this pays off.
⚠️ Aviso: Integration counts are not equal value. Insightly’s 2,000+ figure depends on a paid subscription, so compare the apps you actually use, not the headline number.
9. Document Management and Support
Pipedrive: Documents and templates cover quotes and proposals with e-signature on higher plans. The support team answers by 24/7 live chat and email on every tier, though standard replies can be slow or unhelpful.
Perspicaz: Document management attaches files to projects as well as deals, which helps delivery teams. Insightly users get email support and community forums, and phone support or faster replies mean buying a premium plan.
10. Preços e Custos
Here are both price lists side by side.
| Nível | Pipedrive | Perspicazmente |
|---|---|---|
| Entrada | Lite — US$ 14/usuário/mês | Além disso — US$ 29/usuário/mês |
| Meio | Crescimento — US$ 24/usuário/mês | Profissional — US$ 49/usuário/mês |
| Superior | Premium — US$ 49/usuário/mês | Empresarial — US$ 99/usuário/mês |
| Principal | Ultimate — US$ 69/usuário/mês | — |
Pipedrive: The pricing model is simpler and lands at affordable costs for small businesses. Lite at $14 gets a working pipeline on day one. Watch the add ons, because that is where the bill grows.
Perspicaz: Plus and Professional plans cost more per seat, and the good customization options start on professional plans. You are paying for three products in one, which is fair value if you use all three.
Diferentes cenários
| Se você precisar | Escolher | Por que |
|---|---|---|
| Orçamento apertado | Pipedrive | Half the entry price per seat |
| Delivery after the sale | Perspicazmente | Real project management built in |
| Fast rep adoption | Pipedrive | Simple drag-and-drop pipeline |
| Reportagens aprofundadas | Perspicazmente | Custom report builder |
| Unlimited contact storage | Pipedrive | No record caps on any plan |
| Ampla biblioteca de integração | Perspicazmente | Mais de 2.000 aplicativos via AppConnect |
💰 Seu orçamento
Pipedrive starts at $14 per seat, Insightly at $29. Add ons close that gap fast, so price the exact bundle you need.
🔌 Seu conjunto de tecnologias
Insightly is the safer bet for a messy stack with many niche tools. Pipedrive covers the mainstream apps and leaves the rest to its API.
📈 Seu Processo de Vendas
If the job ends at closed-won, Pipedrive is the tighter fit. If closed-won starts a project, Insightly saves you a second tool.
🎓 Seu nível de experiência
Both are user-friendly and most teams adapt quickly. Sales professionals with no CRM background will be faster in Pipedrive.
🆓 Testes e demonstrações grátis
Pipedrive gives a 14-day free trial on every plan. Insightly loads dummy data into its trial so you can test views before importing customer data.
🛟 Opções de suporte
Pipedrive includes 24/7 live chat and email on all plans. Insightly leans on email and forums unless you buy premium support.
Guia de Troca
Already on one of them? Here is what changes when you move.
🔄 Está pensando em migrar do Pipedrive para o Insightly?
✅ O que você vai ganhar:
- Full project management after the deal closes
- Custom report builder for detailed analytics
- Access to over 2,000 integrations
❌ O que você perderá:
- Unlimited contact records
- The AI Sales Assistant
- 24/7 support on the base plan
📋 Como mudar:
- Export deals, contacts, and activities from Pipedrive as CSV
- Start the Insightly trial and map your pipeline stages
- Import records, then rebuild automations as Recipes
🔄 Está pensando em migrar do Insightly para o Pipedrive?
✅ O que você vai ganhar:
- A cheaper entry plan at $14 per user
- No contact storage limits
- Faster onboarding for a new sales team
❌ O que você perderá:
- Deep project management tools
- Built-in marketing campaigns
- The 2,000-app integration library
📋 Como mudar:
- Export contacts, organisations, and opportunities from Insightly
- Create a Pipedrive trial and set your deal stages
- Import the files, then move live projects to a delivery tool
O que nossa avaliação não abordou
This comparison focused on small businesses and mid-sized sales teams. We did not test large data migrations, custom API builds, or how either platform behaves past a few hundred seats. Insightly notes here come from documentation and reviews rather than long hands-on use. If you are buying for a regulated industry, check compliance terms directly with each vendor.
Veredicto final
| Categoria | Ganhador |
|---|---|
| 💰 Preços | Pipedrive |
| 🚀 Gestão de Oleodutos | Pipedrive |
| 📋 Gestão de Projetos | Perspicazmente |
| 📊 Reportagem | Perspicazmente |
| 👶 Facilidade de uso | Pipedrive |
| 🔌 Integrações | Perspicazmente |
| 🛟 Suporte | Pipedrive |
| 🏆 Vencedor Geral | Pipedrive |
🏆 VENCEDOR: PIPEDRIVE
Pipedrive wins 4 of 7 categories and holds the higher rating at 4.3.
Ideal para: startups automating sales, small teams tracking deals, sales-led businesses
Pipedrive and Insightly are not really chasing the same buyer. Pipedrive is a sales tool that added extras. Insightly is a platform that happens to include a pipeline.
Insightly is the better choice for mid-sized teams that need customised workflows beyond selling. Comparing Insightly against Pipedrive on delivery and reporting, it wins clearly.
For most readers, though, the cheaper and simpler option is the one your reps will keep using. That is Pipedrive.
Mais comparações do Pipedrive
Here is how Pipedrive CRM stacks up against other names on your shortlist:
Pipedrive vence em: lower entry price, faster setup for a small sales team, no contact caps
A HubSpot vence em: a genuinely free tier, deeper marketing automation, stronger content tooling
Pipedrive vs Salesforce
Pipedrive vence em: setup time measured in hours, predictable seat pricing, no admin hire needed
A Salesforce se destaca em: customisation depth, large-org reporting, a huge partner network for niche builds
Pipedrive vs Segunda-feira CRM
Pipedrive vence em: sales-specific views, deal forecasting, 24/7 support on all tiers
Vitórias do CRM na segunda-feira em: flexible board layouts, cross-team work tracking, visual project boards
Pipedrive vs Keap
Pipedrive vence em: cheaper seats, cleaner pipeline view, easier reporting for new users
Keap vence com base em: bundled email and SMS follow-up, e-commerce features, done-for-you campaign templates
Mais comparações da Insightly
And here is Insightly vs the alternatives buyers usually shortlist beside it:
O Insightly vence em: native project delivery, custom report builder, per-seat cost at the top tier
A HubSpot vence em: free starting tier, easier email campaign builder, larger training library
O Insightly vence em: tighter CRM-to-project handoff, cleaner interface, guided onboarding option
O Zoho CRM se destaca em: much lower seat price, bundled office apps, more built-in customisation at entry level
O Insightly vence em: shorter rollout, projects included as standard, simpler admin for a small ops team
A Salesforce se destaca em: scale, third-party app depth, granular permission control
Perguntas frequentes
O que é melhor que o Pipedrive?
It depends on the job. Insightly is better for project delivery and reporting. HubSpot is better for free access and marketing. For pure pipeline work, few tools beat Pipedrive.
Para que serve o Insightly?
It suits mid-sized teams that manage customers and projects together. The platform links sales records, marketing campaigns, and delivery work, so nothing falls through after a deal closes.
O Pipedrive pode ser usado como um CRM?
Yes. It is a full customer relationship management tool with contacts, deals, activities, and reporting. It simply puts the sales pipeline at the centre of everything.
O Insightly é baseado na nuvem?
Yes. It runs in the browser with no server to maintain. Insightly’s mobile app covers records on the road, and data syncs across dispositivos automaticamente.
Which CRM is cheaper for small teams?
Pipedrive. Its Lite plan is $14 per user per month against $29 for the Plus tier. Add ons can narrow that gap, so check them first.
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