⚡ Veredito rápido:
- Preços: Pipedrive starts at $14/user/month vs Insightly’s paid plans from $29/user/month (Insightly has a free CRM plan for 2 users)
- Ideal para: Pipedrive for dedicated sales teams focused on pipeline management; Insightly for mid-sized teams needing CRM, marketing, and project management tools in one platform
- Principal diferença: Pipedrive is built around sales pipeline visualization with an ai sales assistant; Insightly converts won deals directly into projects for post-sale management
- Nossa escolha: Pipedrive for most users — lower entry price, unlimited contacts, and a focused sales experience that teams adopt quickly
Picking Pipedrive vs Insightly comes down to one pergunta.
Do you need a pure sales tool or a platform that handles projects and marketing too?
Pipedrive is built for sales teams who want a clear, visual sales pipeline. The Pipedrive features include pipeline management, automation, and an assistente de IA.
Insightly covers more ground — CRM, marketing campaigns, and project management in one place.
Both are solid crm software tools when it comes to contact management and pipeline management. But they serve different types of businesses.
Visão geral
This comparison covers pricing, pipeline management, automation, integrations, and ease of use.
We also break down which tool fits different negócios types and team sizes.
Nossas fontes incluem especificações publicadas, documentação oficial e avaliações de usuários.
By the end, you’ll know which crm platform fits your workflow.
O que é Pipedrive?
Pipedrive is a cloud-based CRM built around sales pipeline management.
It gives sales teams a visual, drag-and-drop board for tracking deals as they move through stages.
The platform includes lead management, deal tracking, email integration, and an ai sales assistant.
Pipedrive is known for its simple interface that most sales professionals can use right away.
It offers unlimited contact records across all its pricing tiers — a key advantage over many rivals.
Pipedrive
Pipedrive keeps your sales process visual and your team focused. It offers unlimited contacts, a built-in ai sales assistant, and automation starting on the Growth plan.
Preços do Pipedrive
Here’s what Pipedrive costs in 2026. The plans scale from simple pipeline tools to advanced AI features.
| Plano | Preço | Ideal para |
|---|---|---|
| Lite | US$ 14 por usuário por mês | Vendedores individuais e equipes muito pequenas |
| Crescimento | US$ 24 por usuário por mês | Equipes pequenas que precisam de automação |
| Premium | US$ 49 por usuário por mês | Growing teams with advanced reportagem |
| Final | US$ 69 por usuário por mês | Equipes grandes que necessitam de IA completa e personalização |
Pricing verified May 2026.
Teste grátis: Sim — 14 dias, sem necessidade de cartão de crédito.
Garantia de reembolso: Pipedrive does not advertise a standard money-back guarantee; contact support for billing disputes.
📌 Observação: Pipedrive’s entry price is competitive, but watch for add-on costs. Features like LeadBooster are not included in base plans and can raise your total monthly spend.
⚠️ Aviso: Pipedrive uses an add-on model for several essential features. Factor in these add ons before comparing its pipedrive pricing against all-in-one tools like Insightly.
Principais benefícios do Pipedrive
Here’s what makes Pipedrive worth considering for your sales team:
- Funil de Vendas Visual: Pipedrive’s drag-and-drop pipeline makes managing deals intuitive. You can customize pipeline stages and deal probabilities to match your sales process.
- Unlimited Contact Records: All Pipedrive plans include unlimited contacts. This matters for growing teams who don’t want to hit storage walls as their crm dados expande.
- Assistente de vendas com IA: The built-in ai sales assistant surfaces timely tips and deal insights. It helps sales professionals prioritize high-value opportunities in their pipeline.
- Automação de Vendas: From the Growth plan up, you can automate repetitive tasks like follow-up emails and task creation when deals reach certain pipeline stages.
- Aplicativo móvel com acesso offline: The Pipedrive mobile app lets you manage leads and deals on the go. Unlike Insightly’s mobile app, it includes offline access so you’re not stuck without data.
- Suporte ao vivo 24 horas por dia, 7 dias por semana: Pipedrive offers 24/7 live chat and email support as standard with all plans. You won’t need to pay extra for faster response times.
O que nossa equipe observou
Nosso escritor signed up for Pipedrive and explored the platform across several days of hands-on use. Here’s what stood out:
Prós e contras do Pipedrive
✅ Prós
- Visual pipeline is easy to learn from day one
- Unlimited contacts on every plan — no tier restrictions
- Assistente de vendas com IA integrada para insights de negócios
- Mobile app includes offline access
- Suporte por chat ao vivo 24 horas por dia, 7 dias por semana, em todos os planos pagos.
❌ Contras
- Essential features like LeadBooster cost extra as add-ons
- No built-in project management for post-sale work
- Fewer integrations than Insightly (400+ vs 2,000+)
- Marketing automation requires add-ons or higher plans
O que é o Insightly?
Insightly is a cloud-based crm platform designed for teams that need more than just sales tracking.
It covers customer relationship management, marketing automation, and project management under one roof.
One standout feature: Insightly lets users convert won opportunities directly into projects from the sales pipeline.
This makes it a strong fit for service-based businesses that hand off deals to delivery teams.
Insightly also offers a free crm plan limited to two users and 2,500 contact records — useful for very small teams testing the tool.
Perspicazmente
Insightly combines CRM, marketing campaigns, and project management in one platform. It’s built for teams that need to manage the full customer lifecycle — not just close deals.
Preços Insightly
Here’s what Insightly costs in 2026. Note that the free plan is limited to two users.
| Plano | Preço | Ideal para |
|---|---|---|
| Livre | $0 (2 users max) | Very small teams exploring the tool |
| Mais | US$ 29 por usuário por mês | Equipes pequenas que precisam de funcionalidades essenciais de CRM |
| Profissional | US$ 49 por usuário por mês | Growing teams with workflow automation needs |
| Empresa | US$ 99 por usuário por mês | Large organizations with advanced customization needs |
Pricing verified May 2026.
Teste grátis: Insightly provides a free plan (2 users, 2,500 contacts) with the option to use dummy data to learn the interface faster.
Garantia de reembolso: Insightly does not publicly advertise a standard refund policy; check their terms or contact support before purchasing.
📌 Observação: Insightly’s plus and professional plans offer good value for teams that want CRM and project management together. However, advanced workflow automation is only available on higher-tier plans, so factor that into your budget.
⚠️ Aviso: Insightly’s full integration library requires a paid AppConnect subscription. Teams that rely heavily on third party apps should account for this additional cost when comparing insightly and pipedrive.
Principais benefícios do Insightly
Here’s what makes Insightly worth considering for your team:
- Pipeline-to-Project Conversion: Insightly lets you turn a closed deal into a project in a few clicks. This is especially useful for agencies and service businesses managing post-sale delivery.
- Insightly Marketing: The insightly marketing module lets teams run email marketing campaigns and web forms without a separate tool. It’s built into the same platform as the CRM.
- Custom Report Builder: Insightly includes a report builder that goes beyond standard dashboards. Teams can create detailed analytics reports tailored to their specific KPIs.
- Automação de fluxo de trabalho: Insightly’s Recipes feature allows for customized workflows with precise triggers. Pipeline and activity set automation is available across all paid plans.
- Google Apps and Microsoft 365 Integration: Insightly connects natively with Google apps and Microsoft 365. This keeps customer data synced across email, calendar, and documents.
- Plano gratuito disponível: Insightly offers a free crm plan for up to two users with 2,500 contact records. It includes dummy data so new users can learn the interface without entering real data.
O que nossa equipe observou
We haven’t had extensive hands-on time with Insightly yet. The information above is based on published documentation, official feature pages, and user reviews.
Vantagens e Desvantagens do Insightly
✅ Prós
- Converts deals into projects — great for post-sale management
- Covers CRM, marketing, and project management in one tool
- Plano gratuito disponível para até 2 usuários.
- Custom dashboards available on advanced plans
- 2,000+ integrations via AppConnect
❌ Contras
- Full integration library requires a paid AppConnect subscription
- Advanced customization and automation locked to higher-tier plans
- Free plan is very limited — 2 users and 2,500 contacts only
- Premium phone support requires a paid add-on
Comparação de recursos
Let’s break down how Pipedrive and Insightly handle each major feature area.
We’ll cover nine categories with the key features of each so you can see where each crm tool excels and where it falls short.
| Recurso | Pipedrive | Perspicazmente |
|---|---|---|
| Preço inicial | US$ 14 por usuário por mês | $0 (free, 2 users) / $29/user/month paid |
| Plano Gratuito | ❌ (Apenas teste gratuito de 14 dias) | ✅ (2 usuários, 2.500 contatos) |
| Pipeline de Vendas | ✅ Arrastar e soltar visual | ✅ Pipeline visual |
| Gerenciamento de projetos | ❌ | ✅ Integrado |
| Automação de marketing | ⚠️ Adicional necessário | ✅ Via Insightly Marketing |
| Assistente de Vendas com IA | ✅ Integrado | ❌ |
| Contatos ilimitados | ✅ Todos os planos | ❌ Limited by plan |
| Integrações | 400+ | 2,000+ (AppConnect subscription) |
| Mobile Offline Access | ✅ | ❌ |
| Ideal para | Equipes focadas em vendas | Mid-sized teams, post-sale management |
1. Gestão do Pipeline de Vendas
Pipedrive: Pipedrive’s sales pipeline is the core of the product. You drag and drop sales opportunities between stages, adjust probabilities, and get a real-time visual view of your entire sales process. You can create multiple pipelines for different products or sales cycles, and the ai sales assistant flags which deals need attention.
Perspicaz: Insightly also offers a visual pipeline with customizable deal stages. What sets it apart is the ability to convert a won opportunity into a project directly from the pipeline — no manual data re-entry needed. This is a genuine advantage for teams that manage client work after the sale closes.
2. Gestão de Leads
Pipedrive: Pipedrive includes dedicated lead management tools separate from the deal pipeline. You can capture web visitors via web forms or imports, qualify them, and convert them to active deals when ready. The platform also offers lead gen tools through the LeadBooster add-on, which includes live chat and prospector features.
Perspicaz: Insightly provides contact management and lead tracking within its CRM. You can create web forms to capture and track leads, then route them into the pipeline. G2 reviews highlight Insightly’s contact management as well-organized, with good tagging and filtering for segmenting your lead list.
⚠️ Aviso: Pipedrive’s lead gen tools like LeadBooster are add-ons that increase your monthly cost. If lead generation tools are a priority, factor this into your budget comparison.
3. Automação de fluxo de trabalho
Pipedrive: Pipedrive lets you automate repetitive tasks starting on the Growth plan. You can automate tasks and trigger actions when deals reach certain pipeline stages — like sending follow-up emails, creating tasks, or moving deals forward. The automation builder uses a visual drag-and-drop interface that’s easy to configure.
Perspicaz: Insightly offers three levels of automation across its plans: pipeline automation, activity sets, and the advanced Recipes feature. Recipes allow for customized workflows with precise triggers and multi-step logic. Basic pipeline and activity set automation is available on all paid accounts — more flexibility at lower tiers than Pipedrive.
4. Gestão de Projetos
Pipedrive: Pipedrive does not include built-in project management. It focuses on tracking deals through pipeline stages. If you need to manage tasks after a deal closes, you’ll need to integrate a separate project management tool via the app marketplace.
Perspicaz: Project management is a core Insightly feature, not an add-on. You can assign tasks, set milestones, and track project progress alongside your CRM data. Teams that manage client delivery after the sale will find this integration genuinely useful rather than having to juggle two separate tools.
5. Marketing por e-mail e campanhas
Pipedrive: Pipedrive includes email marketing capabilities through its Campaigns add-on. You can create email templates, including creating email templates for drip sequences, then send bulk emails, and track open rates. Automation lets you send personalized emails when new deals are created, keeping leads warm without manual effort.
Perspicaz: Insightly Marketing is a separate but connected module covering email marketing tools, campaign tracking, and marketing automation. Teams can build marketing campaigns, use web forms for lead capture, and tie campaign data back to CRM contacts for a full view of the customer journey.
6. Relatórios e Análises
Pipedrive: Pipedrive provides a visual sales reporting dashboard with deal statistics, revenue forecasts, and activity tracking. The Detailed Insights feature gives sales teams real time data on pipeline performance. Pipedrive’s customizable dashboards are available on higher plans.
Perspicaz: Insightly includes a custom report builder that gives more flexibility than Pipedrive’s standard dashboards. You can build reports from scratch, filter by any data field, and create custom dashboards on advanced plans. G2 reviews highlight the reporting tools as a strength, especially for managers tracking sales performance across teams.
7. Integrações
Pipedrive: Pipedrive’s app marketplace includes 400+ third-party integrations covering project management, customer support, email marketing, and more. Its API also lets teams build custom integrations for apps not natively supported. Popular connections include tools for lead generation, contabilidade, and communication.
Perspicaz: Insightly connects with over 2,000 third party apps through its AppConnect subscription. Native integrations include Google apps, Evernote, Microsoft 365, and Zapier. For teams with complex tech stacks or many tools in their existing setup, Insightly’s integration library is broader — though the paid AppConnect requirement adds to the total cost.
⚠️ Aviso: Insightly’s 2,000+ integration count requires a paid AppConnect subscription. Without it, you’re limited to native integrations and Zapier-based connections. Compare the total cost with Pipedrive’s 400+ native integrations before deciding.
8. Aplicativo Móvel
Pipedrive: The Pipedrive mobile app is well-regarded for its usability. It includes offline access, so sales professionals can update deals and manage leads even without an internet connection. This is a clear edge over Insightly’s mobile app for field sales teams.
Perspicaz: Insightly’s mobile app lets users access customer data, update records, and manage tasks on the go. It covers the core CRM functions, document management links, and tasks well. However, unlike Pipedrive’s app, it does not offer offline access — a limitation for teams working in areas with unreliable connectivity.
9. Ease of Use and Onboarding
Pipedrive: Pipedrive is widely considered among the easier CRMs to learn. Its pipeline-focused design means most sales team members and new Pipedrive users can get productive quickly. Pipedrive also offers a knowledge base filled with tutorials and guides. Standard support is available 24/7 on all plans.
Perspicaz: Insightly has a straightforward interface that most end users learn to navigate quickly. The trial includes dummy data to help new users explore features without entering their own records. Paid onboarding assistance is available as an add-on for teams that need guided setup help.
10. Preços e Custos
Let’s look at how the plans stack up side by side.
| Plano | Pipedrive | Perspicazmente |
|---|---|---|
| Livre | ❌ (somente para teste) | ✅ $0 (2 users, 2,500 contacts) |
| Entrada paga | US$ 14/usuário/mês (Lite) | US$ 29/usuário/mês (Plus) |
| Nível intermediário | US$ 24/usuário/mês (Crescimento) | US$ 49/usuário/mês (Profissional) |
| Nível superior | US$ 49/usuário/mês (Premium) | US$ 99/usuário/mês (Plano Empresarial) |
| Plano principal | US$ 69/usuário/mês (Ultimate) | — |
Pipedrive: Pipedrive’s affordable costs start at $14/user/month — notably lower than Insightly’s first paid tier at $29. For small sales teams focused on pipeline management, this makes Pipedrive’s pricing model more affordable in the short term. Watch for add-on costs though — features like email campaigns and LeadBooster are not included in base plans.
Perspicaz: Insightly costs more per user than Pipedrive at each comparable tier. But the Plus plan includes project management and marketing tools that would require add-ons or separate subscriptions with Pipedrive. For teams that genuinely use those features, the value equation can shift in Insightly’s favor.
Diferentes cenários
| Se você precisar | Escolher | Por que |
|---|---|---|
| Preço inicial mais baixo | Pipedrive | $14/mo vs $29/mo first paid tier |
| Plano gratuito para começar | Perspicazmente | Free for 2 users with CRM features |
| Gestão de projetos pós-venda | Perspicazmente | Converts deals to projects natively |
| Análises de negócios baseadas em IA | Pipedrive | Assistente de vendas com IA integrada |
| Mobile access without internet | Pipedrive | Offline mode in mobile app |
| Marketing automation built-in | Perspicazmente | Insightly Marketing module included |
| Broadest integration library | Perspicazmente | 2,000+ apps via AppConnect |
💰 Seu orçamento
Pipedrive’s Lite plan at $14/user/month is the more affordable entry point. Insightly’s first paid tier starts at $29/user/month, though the free plan for 2 users is a genuine option if your team is tiny and just getting started.
🔌 Seu conjunto de tecnologias
If your team already uses Google apps or Microsoft 365 heavily, Insightly’s native integrations fit naturally. Pipedrive’s 400+ integrations cover most common tools, but Insightly’s AppConnect library reaches further for teams with complex tech stacks.
📝 Seu Processo de Vendas
Pure sales teams that track deals through stages will find Pipedrive’s pipeline design more focused. Teams that hand off closed deals to a service or delivery team will benefit more from Insightly’s deal-to-project conversion feature.
🎓 Seu nível de experiência
Both tools are user-friendly, but Pipedrive’s sales-focused design has a shorter learning curve for new CRM users. Insightly’s broader feature set means more to learn upfront, though the dummy data in the trial helps new users get oriented faster.
🆓 Testes e demonstrações grátis
Pipedrive offers a 14-day free trial with no credit card required. Insightly’s free plan is available indefinitely for 2 users, making it a longer testing window for very small teams. Try both before committing to a paid plan.
🛟 Opções de suporte
Pipedrive includes 24/7 live chat and email support on all paid plans. Insightly users on standard plans get email support and community forums; faster response times require a paid support add-on. If support availability matters for your support team, Pipedrive has the edge.
Guia de Troca
Já utiliza alguma dessas ferramentas? Veja o que esperar se decidir mudar.
🔄 Está pensando em migrar do Pipedrive para o Insightly?
✅ O que você vai ganhar:
- Built-in project management for post-sale client work
- Native marketing automation through Insightly Marketing
- Access to 2,000+ integrations via AppConnect
❌ O que você perderá:
- Pipedrive’s AI sales assistant for deal prioritization
- Unlimited contacts on the entry-level plan
- Mobile offline access for field sales work
📋 Como mudar:
- Export your contacts, deals, and pipeline data from Pipedrive as a CSV
- Create your Insightly account and configure your pipeline stages
- Import the CSV into Insightly and map the fields to match your new setup
🔄 Está pensando em migrar do Insightly para o Pipedrive?
✅ O que você vai ganhar:
- A more affordable entry price at $14/user/month
- AI-powered deal insights and sales assistant built into the platform
- Mobile offline access for sales reps working in the field
❌ O que você perderá:
- Native project management tools for post-sale delivery
- Built-in marketing automation through Insightly Marketing
- The free plan option for 2-user teams
📋 Como mudar:
- Export your contacts and deal data from Insightly in CSV format
- Set up your Pipedrive account and build your pipeline stages
- Import your data into Pipedrive and reconnect your integrations via the app marketplace
O que nossa avaliação não abordou
This comparison focused on individual contributors and small-to-mid-sized sales teams. We didn’t evaluate enterprise SSO, advanced permission settings, or custom API integrations in depth. Insightly’s custom dashboards and Pipedrive’s sales performance reporting for large orgs were reviewed at a feature level only — not tested at scale. If you’re managing 50+ users or running a complex multi-department setup, your experience may differ from what we’ve described here.
Veredicto final
| Categoria | Ganhador |
|---|---|
| 💰 Preços | Pipedrive |
| 🚀 Funil de Vendas | Pipedrive |
| 🤖 Recursos de IA | Pipedrive |
| 📋 Gestão de Projetos | Perspicazmente |
| 📣 Automação de Marketing | Perspicazmente |
| 🔌 Integrações | Perspicazmente |
| 👶 Facilidade de uso | Pipedrive |
| 📱 Aplicativo móvel | Pipedrive |
| 🛟 Suporte | Pipedrive |
| 🏆 Vencedor Geral | Pipedrive |
🏆 VENCEDOR: PIPEDRIVE
Pipedrive wins 6 out of 9 categories in this comparison.
Ideal para: Sales teams focused on pipeline management, pequenas empresas needing affordable CRM software, sales professionals who want AI-assisted deal insights
Pipedrive and Insightly are built for genuinely different buyers.
Pipedrive is a sales-first crm platform with a tight focus on the pipedrive crm experience — visual pipelines, deal tracking, and an AI assistant that keeps reps on track.
Insightly is broader. It covers the insightly crm alongside marketing campaigns and project management under one roof.
If your team closes deals and hands them off to a delivery team, Insightly’s deal-to-project conversion is genuinely useful.
But if your goal is pure sales performance, Pipedrive’s lower starting price, unlimited contacts, and focused pipeline design make it the stronger choice for most small sales teams.
Mais comparações do Pipedrive
Here’s how Pipedrive stacks up against other CRM and sales tools:
Pipedrive vence em: Focused sales pipeline design, simpler learning curve, lower entry price for pure CRM use
GoHighLevel vitórias em: All-in-one marketing and agency tools, white-label capabilities, landing page and funnel builder
Pipedrive vence em: More affordable paid tiers, cleaner pipeline-focused interface, no feature lock behind expensive bundles
A HubSpot vence em: Free CRM plan with more features, stronger marketing hub, broader coverage across sales, service, and CMS
Pipedrive vence em: Much lower cost for small teams, faster onboarding, no need for a dedicated admin to configure
Salesforce vitórias em: Enterprise-scale customization, broader library of third-party apps, more advanced reporting at scale
Pipedrive vence em: More polished pipeline UI, offline mobile access, stronger AI sales assistant integration
O Freshsales CRM se destaca em: Built-in phone calling features, broader free plan, tighter Freshworks suite integration
Mais comparações da Insightly
Here’s how Insightly measures up against other platforms in the CRM and project management space:
O Insightly vence em: Native project management, deal-to-project conversion, more focused mid-market positioning
A HubSpot vence em: Larger free CRM tier, broader marketing and content tools, stronger brand recognition and community
O Insightly vence em: Cleaner interface for non-technical users, better project management built-in, easier onboarding
O Zoho CRM se destaca em: Lower starting price, broader Zoho product suite, more customization options at mid tiers
O Insightly vence em: Lower price point for mid-sized teams, built-in project tools without extra licenses, faster setup
A Salesforce se destaca em: Deeper customization for large orgs, more powerful AI and automation at scale, broader partner network
Perguntas frequentes
O que é melhor que o Pipedrive?
The answer depends on what you need. HubSpot offers a more generous free plan and stronger marketing tools. Salesforce provides deeper customization for large enterprises. For teams that need project management built into their CRM, Insightly is a strong alternative to Pipedrive. Pipedrive remains a top pick for small sales teams focused purely on pipeline management.
Para que serve o Insightly?
Insightly service covers mid-sized businesses that need CRM, marketing automation, and project management in one platform. Its ability to convert won deals directly into projects makes it especially useful for service businesses, agencies, and consulting firms that manage client delivery after the sale closes.
O Pipedrive pode ser usado como um CRM?
Yes — Pipedrive is a full crm software platform. It manages contacts, tracks deals through a visual pipeline, automates sales processes, and integrates with hundreds of third-party apps. It’s designed specifically for sales teams and covers all core customer relationship management functions.
How does Pipedrive and Insightly compare for small businesses?
For small businesses focused on closing deals, Pipedrive is more affordable at $14/user/month and easier to get started with. Insightly offers a free plan for up to two users, which gives very small teams a way to test crm software without spending anything. If your pequenas empresas also needs email marketing campaigns and project management, Insightly’s broader feature set offers better long-term value despite the higher price per user.
O Insightly é baseado na nuvem?
Yes, Insightly is a cloud-based crm platform. There’s no software to install — you access it through a web browser or the Insightly mobile app. This makes it easy to set up and accessible from any device with an internet connection.
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