⚡ 간단 평가:
- 가격: Pipedrive starts at $14/user/month vs Insightly’s paid plans from $29/user/month (Insightly has a free 크름 plan for 2 users)
- 다음과 같은 경우에 가장 적합합니다: Pipedrive for dedicated sales teams focused on pipeline management; Insightly for mid-sized teams needing CRM, marketing, and project management tools in one platform
- 주요 차이점: Pipedrive is built around sales pipeline visualization with an ai sales assistant; Insightly converts won deals directly into projects for post-sale management
- 저희가 선택한 제품: Pipedrive for most users — lower entry price, unlimited contacts, and a focused sales experience that teams adopt quickly
Picking Pipedrive vs Insightly comes down to one 질문.
Do you need a pure sales tool or a platform that handles projects and marketing too?
Pipedrive is built for sales teams who want a clear, visual sales pipeline. The Pipedrive features include pipeline management, automation, and an AI 비서.
Insightly covers more ground — CRM, marketing campaigns, and project management in one place.
Both are solid crm software tools when it comes to contact management and pipeline management. But they serve different types of businesses.
개요
This comparison covers pricing, pipeline management, automation, integrations, and ease of use.
We also break down which tool fits different 사업 types and team sizes.
저희 자료 출처에는 공개된 사양서, 공식 문서 및 사용자 리뷰가 포함됩니다.
By the end, you’ll know which crm platform fits your workflow.
Pipedrive란 무엇인가요?
Pipedrive is a cloud-based CRM built around sales pipeline management.
It gives sales teams a visual, drag-and-drop board for tracking deals as they move through stages.
The platform includes lead management, deal tracking, email integration, and an ai sales assistant.
Pipedrive is known for its simple interface that most sales professionals can use right away.
It offers unlimited contact records across all its pricing tiers — a key advantage over many rivals.
파이프드라이브
Pipedrive keeps your sales process visual and your team focused. It offers unlimited contacts, a built-in ai sales assistant, and automation starting on the Growth plan.
Pipedrive 가격 책정
Here’s what Pipedrive costs in 2026. The plans scale from simple pipeline tools to advanced AI features.
| 계획 | 가격 | 가장 적합한 대상 |
|---|---|---|
| 라이트 | 사용자당 월 14달러 | 개인 판매자 및 소규모 팀 |
| 성장 | 사용자당 월 24달러 | 자동화가 필요한 소규모 팀 |
| 프리미엄 | 사용자당 월 49달러 | Growing teams with advanced 보고 |
| 궁극적인 | 사용자당 월 69달러 | 완전한 AI 및 맞춤 설정이 필요한 대규모 팀 |
Pricing verified May 2026.
무료 체험: 네, 14일 이내, 신용카드 정보 필요 없음.
환불 보장: Pipedrive does not advertise a standard money-back guarantee; contact support for billing disputes.
📌 메모: Pipedrive’s entry price is competitive, but watch for add-on costs. Features like LeadBooster are not included in base plans and can raise your total monthly spend.
⚠️ 경고: Pipedrive uses an add-on model for several essential features. Factor in these add ons before comparing its pipedrive pricing against all-in-one tools like Insightly.
Pipedrive의 주요 이점
Here’s what makes Pipedrive worth considering for your sales team:
- 시각적 판매 파이프라인: Pipedrive’s drag-and-drop pipeline makes managing deals intuitive. You can customize pipeline stages and deal probabilities to match your sales process.
- Unlimited Contact Records: All Pipedrive plans include unlimited contacts. This matters for growing teams who don’t want to hit storage walls as their crm 데이터 확장됩니다.
- AI 판매 도우미: The built-in ai sales assistant surfaces timely tips and deal insights. It helps sales professionals prioritize high-value opportunities in their pipeline.
- 영업 자동화: From the Growth plan up, you can automate repetitive tasks like follow-up emails and task creation when deals reach certain pipeline stages.
- 오프라인 접속이 가능한 모바일 앱: The Pipedrive mobile app lets you manage leads and deals on the go. Unlike Insightly’s mobile app, it includes offline access so you’re not stuck without data.
- 연중무휴 24시간 실시간 지원: Pipedrive offers 24/7 live chat and email support as standard with all plans. You won’t need to pay extra for faster response times.
우리 팀이 발견한 점
우리의 작가 signed up for Pipedrive and explored the platform across several days of hands-on use. Here’s what stood out:
Pipedrive의 장점 및 단점
✅ 장점
- Visual pipeline is easy to learn from day one
- Unlimited contacts on every plan — no tier restrictions
- 거래 관련 정보를 제공하는 내장형 AI 영업 도우미
- Mobile app includes offline access
- 모든 유료 플랜에 대해 연중무휴 24시간 실시간 채팅 지원이 제공됩니다.
❌ 단점
- Essential features like LeadBooster cost extra as add-ons
- No built-in project management for post-sale work
- Fewer integrations than Insightly (400+ vs 2,000+)
- Marketing automation requires add-ons or higher plans
Insightly란 무엇인가요?
Insightly is a cloud-based crm platform designed for teams that need more than just sales tracking.
It covers customer relationship management, marketing automation, and project management under one roof.
One standout feature: Insightly lets users convert won opportunities directly into projects from the sales pipeline.
This makes it a strong fit for service-based businesses that hand off deals to delivery teams.
Insightly also offers a free crm plan limited to two users and 2,500 contact records — useful for very small teams testing the tool.
통찰력 있게
Insightly combines CRM, marketing campaigns, and project management in one platform. It’s built for teams that need to manage the full customer lifecycle — not just close deals.
Insightly 가격 책정
Here’s what Insightly costs in 2026. Note that the free plan is limited to two users.
| 계획 | 가격 | 가장 적합한 대상 |
|---|---|---|
| 무료 | $0 (2 users max) | Very small teams exploring the tool |
| 을 더한 | 사용자당 월 29달러 | Loading... |
| 전문적인 | 사용자당 월 49달러 | Growing teams with workflow automation needs |
| 기업 | 사용자당 월 99달러 | Large organizations with advanced customization needs |
Pricing verified May 2026.
무료 체험: Insightly provides a free plan (2 users, 2,500 contacts) with the option to use dummy data to learn the interface faster.
환불 보장: Insightly does not publicly advertise a standard refund policy; check their terms or contact support before purchasing.
📌 메모: Insightly’s plus and professional plans offer good value for teams that want CRM and project management together. However, advanced workflow automation is only available on higher-tier plans, so factor that into your budget.
⚠️ 경고: Insightly’s full integration library requires a paid AppConnect subscription. Teams that rely heavily on third party apps should account for this additional cost when comparing insightly and pipedrive.
Insightly의 주요 이점
Here’s what makes Insightly worth considering for your team:
- Pipeline-to-Project Conversion: Insightly lets you turn a closed deal into a project in a few clicks. This is especially useful for agencies and service businesses managing post-sale delivery.
- Insightly Marketing: The insightly marketing module lets teams run email marketing campaigns and web forms without a separate tool. It’s built into the same platform as the CRM.
- Custom Report Builder: Insightly includes a report builder that goes beyond standard dashboards. Teams can create detailed analytics reports tailored to their specific KPIs.
- 워크플로 자동화: Insightly’s Recipes feature allows for customized workflows with precise triggers. Pipeline and activity set automation is available across all paid plans.
- Google Apps and Microsoft 365 Integration: Insightly connects natively with Google apps and Microsoft 365. This keeps customer data synced across email, calendar, and documents.
- 무료 플랜 이용 가능: Insightly offers a free crm plan for up to two users with 2,500 contact records. It includes dummy data so new users can learn the interface without entering real data.
우리 팀이 발견한 점
We haven’t had extensive hands-on time with Insightly yet. The information above is based on published documentation, official feature pages, and user reviews.
Insightly의 장점 및 단점
✅ 장점
- Converts deals into projects — great for post-sale management
- Covers CRM, marketing, and project management in one tool
- 최대 2명까지 무료 플랜을 이용할 수 있습니다.
- Custom dashboards available on advanced plans
- 2,000+ integrations via AppConnect
❌ 단점
- Full integration library requires a paid AppConnect subscription
- Advanced customization and automation locked to higher-tier plans
- Free plan is very limited — 2 users and 2,500 contacts only
- Premium phone support requires a paid add-on
기능 비교
Let’s break down how Pipedrive and Insightly handle each major feature area.
We’ll cover nine categories with the key features of each so you can see where each crm tool excels and where it falls short.
| 특징 | 파이프드라이브 | 통찰력 있게 |
|---|---|---|
| 시작 가격 | 사용자당 월 14달러 | $0 (free, 2 users) / $29/user/month paid |
| 무료 플랜 | ❌ (14일 무료 체험만 가능) | ✅ (사용자 2명, 연락처 2,500개) |
| 영업 파이프라인 | ✅ 시각적 드래그 앤 드롭 | ✅ 비주얼 파이프라인 |
| 프로젝트 관리 | ❌ | ✅ 내장형 |
| 마케팅 자동화 | ⚠️ 추가 기능 필요 | ✅ Via Insightly Marketing |
| AI 판매 도우미 | ✅ 내장형 | ❌ |
| 무제한 연락처 | ✅ 모든 플랜 | ❌ Limited by plan |
| 통합 | 400+ | 2,000+ (AppConnect subscription) |
| Mobile Offline Access | ✅ | ❌ |
| 가장 적합한 대상 | 영업 중심 팀 | Mid-sized teams, post-sale management |
1. 영업 파이프라인 관리
파이프드라이브: Pipedrive’s sales pipeline is the core of the product. You drag and drop sales opportunities between stages, adjust probabilities, and get a real-time visual view of your entire sales process. You can create multiple pipelines for different products or sales cycles, and the ai sales assistant flags which deals need attention.
통찰력 있게: Insightly also offers a visual pipeline with customizable deal stages. What sets it apart is the ability to convert a won opportunity into a project directly from the pipeline — no manual data re-entry needed. This is a genuine advantage for teams that manage client work after the sale closes.
2. 리드 관리
파이프드라이브: Pipedrive includes dedicated lead management tools separate from the deal pipeline. You can capture web visitors via web forms or imports, qualify them, and convert them to active deals when ready. The platform also offers lead gen tools through the LeadBooster add-on, which includes live chat and prospector features.
통찰력 있게: Insightly provides contact management and lead tracking within its CRM. You can create web forms to capture and track leads, then route them into the pipeline. G2 reviews highlight Insightly’s contact management as well-organized, with good tagging and filtering for segmenting your lead list.
⚠️ 경고: Pipedrive’s lead gen tools like LeadBooster are add-ons that increase your monthly cost. If lead generation tools are a priority, factor this into your budget comparison.
3. 워크플로 자동화
파이프드라이브: Pipedrive lets you automate repetitive tasks starting on the Growth plan. You can automate tasks and trigger actions when deals reach certain pipeline stages — like sending follow-up emails, creating tasks, or moving deals forward. The automation builder uses a visual drag-and-drop interface that’s easy to configure.
통찰력 있게: Insightly offers three levels of automation across its plans: pipeline automation, activity sets, and the advanced Recipes feature. Recipes allow for customized workflows with precise triggers and multi-step logic. Basic pipeline and activity set automation is available on all paid accounts — more flexibility at lower tiers than Pipedrive.
4. 프로젝트 관리
파이프드라이브: Pipedrive does not include built-in project management. It focuses on tracking deals through pipeline stages. If you need to manage tasks after a deal closes, you’ll need to integrate a separate project management tool via the app marketplace.
통찰력 있게: Project management is a core Insightly feature, not an add-on. You can assign tasks, set milestones, and track project progress alongside your CRM data. Teams that manage client delivery after the sale will find this integration genuinely useful rather than having to juggle two separate tools.
5. 이메일 마케팅 및 캠페인
파이프드라이브: Pipedrive includes email marketing capabilities through its Campaigns add-on. You can create email templates, including creating email templates for drip sequences, then send bulk emails, and track open rates. Automation lets you send personalized emails when new deals are created, keeping leads warm without manual effort.
통찰력 있게: Insightly Marketing is a separate but connected module covering email marketing tools, campaign tracking, and marketing automation. Teams can build marketing campaigns, use web forms for lead capture, and tie campaign data back to CRM contacts for a full view of the customer journey.
6. 보고 및 분석
파이프드라이브: Pipedrive provides a visual sales reporting dashboard with deal statistics, revenue forecasts, and activity tracking. The Detailed Insights feature gives sales teams real time data on pipeline performance. Pipedrive’s customizable dashboards are available on higher plans.
통찰력 있게: Insightly includes a custom report builder that gives more flexibility than Pipedrive’s standard dashboards. You can build reports from scratch, filter by any data field, and create custom dashboards on advanced plans. G2 reviews highlight the reporting tools as a strength, especially for managers tracking sales performance across teams.
7. 통합
파이프드라이브: Pipedrive’s app marketplace includes 400+ third-party integrations covering project management, customer support, email marketing, and more. Its API also lets teams build custom integrations for apps not natively supported. Popular connections include tools for lead generation, 회계, and communication.
통찰력 있게: Insightly connects with over 2,000 third party apps through its AppConnect subscription. Native integrations include Google apps, Evernote, Microsoft 365, and 자피어. For teams with complex tech stacks or many tools in their existing setup, Insightly’s integration library is broader — though the paid AppConnect requirement adds to the total cost.
⚠️ 경고: Insightly’s 2,000+ integration count requires a paid AppConnect subscription. Without it, you’re limited to native integrations and Zapier-based connections. Compare the total cost with Pipedrive’s 400+ native integrations before deciding.
8. 모바일 앱
파이프드라이브: The Pipedrive mobile app is well-regarded for its usability. It includes offline access, so sales professionals can update deals and manage leads even without an internet connection. This is a clear edge over Insightly’s mobile app for field sales teams.
통찰력 있게: Insightly’s mobile app lets users access customer data, update records, and manage tasks on the go. It covers the core CRM functions, document management links, and tasks well. However, unlike Pipedrive’s app, it does not offer offline access — a limitation for teams working in areas with unreliable connectivity.
9. Ease of Use and Onboarding
파이프드라이브: Pipedrive is widely considered among the easier CRMs to learn. Its pipeline-focused design means most sales team members and new Pipedrive users can get productive quickly. Pipedrive also offers a knowledge base filled with tutorials and guides. Standard support is available 24/7 on all plans.
통찰력 있게: Insightly has a straightforward interface that most end users learn to navigate quickly. The trial includes dummy data to help new users explore features without entering their own records. Paid onboarding assistance is available as an add-on for teams that need guided setup help.
10. 가격 및 비용
Let’s look at how the plans stack up side by side.
| 계획 | 파이프드라이브 | 통찰력 있게 |
|---|---|---|
| 무료 | ❌ (체험판 전용) | ✅ $0 (2 users, 2,500 contacts) |
| 입장료 지불됨 | 사용자당 월 14달러 (라이트 버전) | 사용자당 월 29달러(플러스) |
| 중급 | 사용자당 월 24달러 (성장형 요금제) | 월 사용자당 49달러 (전문가용) |
| 상위 티어 | 월 49달러(사용자당, 프리미엄) | 월 사용자당 99달러 (엔터프라이즈) |
| 최고 계획 | 월 사용자당 69달러(얼티밋) | — |
파이프드라이브: Pipedrive’s affordable costs start at $14/user/month — notably lower than Insightly’s first paid tier at $29. For small sales teams focused on pipeline management, this makes Pipedrive’s pricing model more affordable in the short term. Watch for add-on costs though — features like email campaigns and LeadBooster are not included in base plans.
통찰력 있게: Insightly costs more per user than Pipedrive at each comparable tier. But the Plus plan includes project management and marketing tools that would require add-ons or separate subscriptions with Pipedrive. For teams that genuinely use those features, the value equation can shift in Insightly’s favor.
다양한 시나리오
| 필요하시면 | 선택하다 | 왜 |
|---|---|---|
| 최저 시작 가격 | 파이프드라이브 | $14/mo vs $29/mo first paid tier |
| 무료 플랜으로 시작하세요 | 통찰력 있게 | Free for 2 users with CRM features |
| 판매 후 프로젝트 관리 | 통찰력 있게 | Converts deals to projects natively |
| AI 기반 거래 분석 정보 | 파이프드라이브 | 내장형 AI 판매 도우미 |
| Mobile access without internet | 파이프드라이브 | Offline mode in mobile app |
| Marketing automation built-in | 통찰력 있게 | Insightly Marketing module included |
| Broadest integration library | 통찰력 있게 | 2,000+ apps via AppConnect |
💰 예산
Pipedrive’s Lite plan at $14/user/month is the more affordable entry point. Insightly’s first paid tier starts at $29/user/month, though the free plan for 2 users is a genuine option if your team is tiny and just getting started.
🔌 사용 중인 기술 스택
If your team already uses Google apps or Microsoft 365 heavily, Insightly’s native integrations fit naturally. Pipedrive’s 400+ integrations cover most common tools, but Insightly’s AppConnect library reaches further for teams with complex tech stacks.
📝 귀사의 영업 프로세스
Pure sales teams that track deals through stages will find Pipedrive’s pipeline design more focused. Teams that hand off closed deals to a service or delivery team will benefit more from Insightly’s deal-to-project conversion feature.
🎓 귀하의 경험 수준
Both tools are user-friendly, but Pipedrive’s sales-focused design has a shorter learning curve for new CRM users. Insightly’s broader feature set means more to learn upfront, though the dummy data in the trial helps new users get oriented faster.
🆓 무료 체험 및 데모
Pipedrive offers a 14-day free trial with no credit card required. Insightly’s free plan is available indefinitely for 2 users, making it a longer testing window for very small teams. Try both before committing to a paid plan.
🛟 지원 옵션
Pipedrive includes 24/7 live chat and email support on all paid plans. Insightly users on standard plans get email support and community forums; faster response times require a paid support add-on. If support availability matters for your support team, Pipedrive has the edge.
전환 가이드
이미 이러한 도구 중 하나를 사용하고 계신가요? 전환 시 기대할 수 있는 사항은 다음과 같습니다.
🔄 Pipedrive에서 Insightly로 전환하시나요?
✅ 얻게 될 이점:
- Built-in project management for post-sale client work
- Native marketing automation through Insightly Marketing
- Access to 2,000+ integrations via AppConnect
❌ 잃게 될 것:
- Pipedrive’s AI sales assistant for deal prioritization
- Unlimited contacts on the entry-level plan
- Mobile offline access for field sales work
📋 전환 방법:
- Export your contacts, deals, and pipeline data from Pipedrive as a CSV
- Create your Insightly account and configure your pipeline stages
- Import the CSV into Insightly and map the fields to match your new setup
🔄 Insightly에서 Pipedrive로 전환하시나요?
✅ 얻게 될 이점:
- A more affordable entry price at $14/user/month
- AI-powered deal insights and sales assistant built into the platform
- Mobile offline access for sales reps working in the field
❌ 잃게 될 것:
- Native project management tools for post-sale delivery
- Built-in marketing automation through Insightly Marketing
- The free plan option for 2-user teams
📋 전환 방법:
- Export your contacts and deal data from Insightly in CSV format
- Set up your Pipedrive account and build your pipeline stages
- Import your data into Pipedrive and reconnect your integrations via the app marketplace
저희 리뷰에서 다루지 않은 내용
This comparison focused on individual contributors and small-to-mid-sized sales teams. We didn’t evaluate enterprise SSO, advanced permission settings, or custom API integrations in depth. Insightly’s custom dashboards and Pipedrive’s sales performance reporting for large orgs were reviewed at a feature level only — not tested at scale. If you’re managing 50+ users or running a complex multi-department setup, your experience may differ from what we’ve described here.
최종 판결
| 범주 | 우승자 |
|---|---|
| 💰 가격 | 파이프드라이브 |
| 🚀 영업 파이프라인 | 파이프드라이브 |
| 🤖 AI 기능 | 파이프드라이브 |
| 📋 프로젝트 관리 | 통찰력 있게 |
| 📣 마케팅 자동화 | 통찰력 있게 |
| 🔌 통합 | 통찰력 있게 |
| 👶 사용 편의성 | 파이프드라이브 |
| 📱 모바일 앱 | 파이프드라이브 |
| 🛟 지원 | 파이프드라이브 |
| 🏆 종합 우승 | 파이프드라이브 |
🏆 우승: PIPEDRIVE
Pipedrive wins 6 out of 9 categories in this comparison.
다음과 같은 경우에 가장 적합합니다: Sales teams focused on pipeline management, 소규모 사업체 needing affordable CRM software, sales professionals who want AI-assisted deal insights
Pipedrive and Insightly are built for genuinely different buyers.
Pipedrive is a sales-first crm platform with a tight focus on the pipedrive crm experience — visual pipelines, deal tracking, and an AI assistant that keeps reps on track.
Insightly is broader. It covers the insightly crm alongside marketing campaigns and project management under one roof.
If your team closes deals and hands them off to a delivery team, Insightly’s deal-to-project conversion is genuinely useful.
But if your goal is pure sales performance, Pipedrive’s lower starting price, unlimited contacts, and focused pipeline design make it the stronger choice for most small sales teams.
Pipedrive 비교
Here’s how Pipedrive stacks up against other CRM and sales tools:
Pipedrive는 다음 항목에서 승리했습니다: Focused sales pipeline design, simpler learning curve, lower entry price for pure CRM use
고하이레벨 승리 항목: All-in-one marketing and agency tools, white-label capabilities, landing page and funnel builder
Pipedrive는 다음 항목에서 승리했습니다: More affordable paid tiers, cleaner pipeline-focused interface, no feature lock behind expensive bundles
HubSpot이 다음 분야에서 우위를 차지했습니다: Free CRM plan with more features, stronger marketing hub, broader coverage across sales, service, and CMS
Pipedrive는 다음 항목에서 승리했습니다: Much lower cost for small teams, faster onboarding, no need for a dedicated admin to configure
세일즈포스 승리 항목: Enterprise-scale customization, broader library of third-party apps, more advanced reporting at scale
Pipedrive는 다음 항목에서 승리했습니다: More polished pipeline UI, offline mobile access, stronger AI sales assistant integration
Freshsales CRM이 다음 항목에서 우위를 차지했습니다: Built-in phone calling features, broader free plan, tighter Freshworks suite integration
Insightly 비교에서 더 많은 정보
Here’s how Insightly measures up against other platforms in the CRM and project management space:
Insightly는 다음 항목에서 우위를 점합니다: Native project management, deal-to-project conversion, more focused mid-market positioning
HubSpot이 다음 분야에서 우위를 차지했습니다: Larger free CRM tier, broader marketing and content tools, stronger brand recognition and community
Insightly는 다음 항목에서 우위를 점합니다: Cleaner interface for non-technical users, better project management built-in, easier onboarding
Zoho CRM이 다음 항목에서 우위를 차지했습니다: Lower starting price, broader Zoho product suite, more customization options at mid tiers
Insightly는 다음 항목에서 우위를 점합니다: Lower price point for mid-sized teams, built-in project tools without extra licenses, faster setup
Salesforce가 다음 분야에서 우위를 점했습니다: Deeper customization for large orgs, more powerful AI and automation at scale, broader partner network
자주 묻는 질문
Pipedrive보다 더 나은 것은 무엇일까요?
The answer depends on what you need. HubSpot offers a more generous free plan and stronger marketing tools. Salesforce provides deeper customization for large enterprises. For teams that need project management built into their CRM, Insightly is a strong alternative to Pipedrive. Pipedrive remains a top pick for small sales teams focused purely on pipeline management.
Insightly는 무엇에 유용할까요?
Insightly service covers mid-sized businesses that need CRM, marketing automation, and project management in one platform. Its ability to convert won deals directly into projects makes it especially useful for service businesses, agencies, and consulting firms that manage client delivery after the sale closes.
Pipedrive를 CRM으로 사용할 수 있나요?
Yes — Pipedrive is a full crm software platform. It manages contacts, tracks deals through a visual pipeline, automates sales processes, and integrates with hundreds of third-party apps. It’s designed specifically for sales teams and covers all core customer relationship management functions.
How does Pipedrive and Insightly compare for small businesses?
For small businesses focused on closing deals, Pipedrive is more affordable at $14/user/month and easier to get started with. Insightly offers a free plan for up to two users, which gives very small teams a way to test crm software without spending anything. If your 소규모 사업 also needs email marketing campaigns and project management, Insightly’s broader feature set offers better long-term value despite the higher price per user.
Insightly는 클라우드 기반인가요?
Yes, Insightly is a cloud-based crm platform. There’s no software to install — you access it through a web browser or the Insightly mobile app. This makes it easy to set up and accessible from any device with an internet connection.
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