Salesforce vs Close CRM : lequel est le meilleur pour vous en 2025 ?

par | Dernière mise à jour Oct 12, 2025

Gagnant
Salesforce
4.6
  • Un nuage de ventes suralimenté
  • Sensibilisation personnalisée
  • Commerce Cloud
  • Suivi du support client
  • Modèles d'e-mails sympas
  • 30-day free trial
  • Plan payant à partir de $25/mois
Finaliste
Fermer le CRM
3.2
  • CRM Aperçu
  • Communication
  • L'automatisation
  • Cool integrations
  • Sales AI
  • Essai gratuit disponible
  • Paid Plans from $35/month
Salesforce vs Close CRM

Feeling lost trying to pick the right CRM?

You’ve heard of Salesforce and Close CRM, but which one fits ton needs? 

Imagine picking the wrong one.

You could waste time and money or miss out on sales. 

This article breaks down Salesforce vs Close CRM en termes simples. 

Aperçu

We’ve spent hours diving into both Salesforce and Close CRM.

Running real-world sales scenarios and comparing their features side-by-side.

This hands-on experience allows us to give you a clear, practical assessment of which CRM is a better fit for your business.

Salesforce
4.6sur 5

Prêt à explorer la première région du monde CRM? Inscrivez-vous pour un essai gratuit de Salesforce dès aujourd'hui !

Tarifs : L'essai est gratuit. L'abonnement premium démarre à 25 $/mois.

Caractéristiques principales :

  • Lead management
  • Sales forecasting
  • Opportunity management
Close CRM Logo
3.2sur 5

Start your trial and experience the CRM that’s helped thousands of businesses boost their sales.

Tarifs : It has a free trial. The premium plan starts at $35/month.

Caractéristiques principales :

  • Built-in calling
  • Email sequences
  • Advanced Reporting

Qu'est-ce que Salesforce ?

Salesforce? Think of it as a super-powered tool.

It helps businesses manage customer stuff. All in one place.

You get sales, service, marketing. Everything. It’s big and can do a lot.

Découvrez également nos favoris Alternatives à Salesforce

salesforce homepage

Notre avis

Salesforce

It’s incredibly powerful and flexible. The free plan is very generous, and it has many features for managing projects.

Principaux avantages

Salesforce helps businesses connect better with customers. It gives a full view of each customer.

This helps improve sales and service.

  • 360-Degree Customer View: See all customer interactions in one place.
  • Boosts Sales by 39%: Many users report higher sales and productivity.
  • Automatisation puissante : Automate tasks like emails and lead tracking.
  • Huge AppExchange: Connects with thousands of other apps.
  • Scalable for Growth: Grows with your business, from small to large.

Tarifs

  • Starter Suite: 25 $/utilisateur/mois.
  • Pro Suite: $100/utilisateur/mois.
  • Entreprise: $165/utilisateur/mois.
  • Illimité: $330/utilisateur/mois.
  • Einstein 1 Sales: $500/user/month.
Tarification Salesforce

Avantages

  • Solution de gestion de la relation client à la pointe de l'industrie.
  • Hautement personnalisable.
  • Des rapports et des analyses robustes.
  • Excellent support client.
  • Solution de gestion de la relation client à la pointe de l'industrie.

Inconvénients

  • Cela peut coûter cher.
  • Courbe d'apprentissage abrupte.
  • La configuration peut être complexe.
  • Les mises à jour peuvent être perturbantes.

What is Close CRM?

Close CRM? It’s all about sales.

It’s built for closing deals. Think simple and focused.

It helps you talk to leads. Fast. You can call and email right in it.

Découvrez également nos favoris Fermer les alternatives CRM

Close CRM Homepage

Notre avis

Close CRM Logo

Close the deal with Close CRM! Start your 14-day free trial and experience the CRM that’s helped thousands of businesses boost their sales.

Principaux avantages

  • Appel intégré : Make and receive calls directly within Close.
  • Puissant email sequences: Automate your outreach and follow-up.
  • Advanced reporting: Track your progress and identify areas for improvement.
  • Sales automation: Streamline repetitive tasks and save time.
  • Dedicated support: Get help from their expert team when you need it.

Tarifs

  • Essentials: $35/seat/month.
  • Croissance: 99 $/siège/mois.
  • Échelle: $139/seat/month.
Close CRM Pricing

Avantages

  • Best built-in calling feature.
  • Saves me so much time.
  • The email sequences are compelling.
  • The reporting gives me valuable insights.

Inconvénients

  • More expensive than some CRMs.
  • The interface can feel a bit overwhelming at first.

Comparaison des fonctionnalités

Choosing the right crm solutions means looking closely at what each can really do.

This section provides a detailed comparison of Salesforce CRM and Close CRM across essential capabilities, helping you find the best crm pour votre entreprise.

1. Built-in Communication Tools

  • CRM Salesforce: Requires third-party apps or add-ons for core calling features. You cannot faire native phone calls or send bulk SMS right out of the box.
  • Fermer le CRM: Fermer le CRM offers integrated calling, SMS, and bulk email right inside the app. Sales reps can dial multiple numbers quickly using the Power Dialer or predictive dialer, saving time on manual data entry.

2. Scalability and Enterprise Scope

  • CRM Salesforce: Built to scale massively. Large companies with hundreds of employees and complex international operations will find Salesforce CRM’s infrastructure unmatched. It’s the best bet for when your business grows into an enterprise.
  • Fermer le CRM: Best suited for petites entreprises or mid-sized companies. While it can scale, its sweet spot is supporting growing sales teams (typically under 100 users) looking for high growth without enterprise complexity.

3. Artificial Intelligence (AI) and Innovation

  • CRM Salesforce: CRM Salesforce takes advantage of groundbreaking ai innovation through its Einstein platform. It provides predictive analytics, AI-guided sales insights, and automated task suggestions. They have strong ai commitments.
  • Fermer le CRM: Uses AI mostly for lead prioritization and simple workflow suggestions. It is simpler and does not currently focus on the deep, expansive AI analytics found in CRM Salesforce.

4. Customization Options

  • CRM Salesforce: Offers deep customization options. You can build custom objects, tailor every sales workflow, and connect to its vast AppExchange of apps.
  • Fermer le CRM: Provides essential customization options like custom fields and the ability to set up multiple pipelines. However, it is designed to be plug-and-play, so deep, developer-level customization is limited compared to CRM Salesforce.

5. Core Product Focus and Clouds

  • CRM Salesforce: A broad platform focused on the customer company. It includes specialized products like Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, and the data cloud to give a complete view of the customers.
  • Fermer le CRM: A focused crm solution built for high-velocity inside sales. Its strength is in the outreach and follow-up sequence tools designed to help sales reps close more deals.

6. User Experience and Ease of Use

  • CRM Salesforce: Can have a steep learning curve. The robust features and many salesforce products mean it often requires a dedicated administrator or heavy training for full team engagement.
  • Fermer le CRM: Highly praised for its simplicity. It’s built for the sales rep to start using immediately, making it the best crm for smaller businesses wanting fast adoption and minimal training.

7. Rapports et analyses

  • CRM Salesforce: Excels in reporting and analytics. It offers highly customizable reports, advanced forecasting, and uses AI for deep insights into business data.
  • Fermer le CRM: Provides solid, clean reporting focused on sales activity, pipeline, and call/email volume. It includes custom graphs, but it is simpler than the salesforce’s enterprise-level analytics.

8. Ecosystem and Third-Party Integration

  • CRM Salesforce: Has the largest third-party ecosystem, AppExchange. It provides thousands of apps and integrations, making it a powerful platform.
  • Fermer le CRM: Integrates well with essential other tools like Gmail, Outlook, and QuickBooks, but its marketplace is much smaller. You might need to use APIs for connecting to other crm solutions.

9. Customer Relationship Management Scope

  • CRM Salesforce: Offers comprehensive customer relationship management. It manages the entire journey from marketing leads to customer success and post-sale service through its various solutions.
  • Fermer le CRM: Concentrates on the pre-sale and closing stages of customer relationships. It’s a fantastic sales team tool but less focused on post-sale customer support compared to sales cloud and service cloud.

Que rechercher lors du choix d’un logiciel CRM ?

  • Ease of Use for the Sales Team: Do the crm options support fast adoption for the sales team? A simple desktop and mobile device experience helps your prospects and clients get the best customer experiences.
  • Sales Process Focus: Look for features that support the core of your sales processes. This includes integrated dialing, call coaching, creating new tasks and reminders, and easily setting up email templates or email sequences.
  • Pricing and Tiers: Check the overall cost and whether the pricing is billed annually. See what professional features and advanced features are locked behind higher tiers. Don’t forget to track total costs, not just the base price.
  • Sales vs. Service Scope: Do you need a dedicated sales tool (startup features) or a massive platform? Salesforce takes advantage of a wide scope; if you only need to create more leads and better follow-ups, then choose Close.
  • Integration and Data: Can you easily connect to other crms and apps? Check for a reliable sécurité infrastructure. The system should give you quick access to contacts and account history.
  • AI and Future-Proofing: Do you want a simple tool or a platform with an ai agent for a sneak peek into the future? Large systems like those from San Francisco often invest heavily in benefits and innovation.
  • Support and Implementation: Look at the ease of implementation for your industry. Ask about the training needed for most businesses. This is key for any petite entreprise or large company.
  • Management Tools: How well can a chief digital officer manage the salesforce team? Close offers robust product updates focused on sales metrics, making it easy to search and track performance.

Verdict final

So, which one wins? For many, Close CRM is the better choice.

Why? It’s simple. It helps you manage sales directly.

The built-in calling is a game-changer. Plus, it’s easy to learn.

If your focus is closing deals, Close CRM shines.

Salesforce is powerful, but it can be too much. We’ve tested both. 

 You’ll know right away. We’re here to help you pick the right tool, no fluff.

It’s just what works.

Plus de Salesforce

Voici une brève comparaison de Salesforce avec ces solutions logicielles :

  • Salesforce contre Pipedrive: Salesforce est un CRM complet et hautement personnalisable pour les ventes, le marketing et le service, tandis que Pipedrive se concentre sur la gestion intuitive du pipeline de vente visuel pour des processus de vente rationalisés.
  • Salesforce contre GoHighLevel: GoHighLevel is an all-in-one platform for marketing agencies, offering white-label options and extensive automation.
  • Salesforce contre Keap: Salesforce propose un vaste écosystème CRM personnalisable pour les entreprises de toutes tailles ; Keap fournit une automatisation intégrée des ventes et du marketing, particulièrement efficace pour les petites entreprises.
  • Salesforce contre ActiveCampaign: Salesforce est un CRM d'entreprise complet doté d'une puissante automatisation des ventes, tandis qu'ActiveCampaign excelle dans l'automatisation du marketing, les campagnes par e-mail et la visualisation du parcours client.
  • Salesforce contre HubSpot: Salesforce met l'accent sur une personnalisation approfondie et des rapports robustes pour les besoins commerciaux complexes, tandis que HubSpot propose une suite intégrée d'outils de marketing, de vente et de service avec une interface plus conviviale.
  • Salesforce contre Clickfunnels: Salesforce est un CRM complet pour la gestion des relations clients et des ventes ; ClickFunnels est spécifiquement conçu comme un générateur d'entonnoir de vente pour guider les clients tout au long d'un chemin de conversion.
  • Salesforce contre Folk: Salesforce est un CRM hautement évolutif et riche en fonctionnalités pour les opérations complexes et les grandes entreprises ; Folk fournit un outil de gestion des contacts et de création de relations plus simple et collaboratif.
  • Salesforce vs Instantly: Salesforce is a broad CRM platform that covers various aspects of customer management; Instantly specializes in automated sensibilisation par courrier électronique à froid et la génération de leads pour des campagnes ciblées.
  • Salesforce contre ClickUp: Salesforce est un CRM dédié et puissant pour la gestion des interactions clients et des processus de vente ; ClickUp est une plate-forme de gestion du travail polyvalente qui inclut des fonctionnalités CRM dans ses outils de gestion de projet plus larges.
  • Salesforce contre lundi: Salesforce est un CRM robuste avec des modèles de données étendus pour des flux de travail complexes dans divers secteurs. Monday CRM propose des flux de travail visuels hautement personnalisables et est souvent utilisé par les entreprises déjà présentes sur Monday.com pour la gestion de projet.
  • Salesforce contre Capsule: Salesforce est un CRM de niveau entreprise adapté aux grandes organisations ayant des besoins complexes ; Capsule CRM est un CRM plus simple et convivial, idéal pour les petites et moyennes entreprises axées sur le suivi des contacts et des ventes.
  • Salesforce contre Insightly: Salesforce fournit un CRM complet et hautement personnalisable pour divers besoins commerciaux ; Insightly propose un CRM polyvalent avec gestion de projet intégrée, souvent privilégié par les petites et moyennes entreprises pour sa facilité d'utilisation.
  • Salesforce vs Freshsales CRM: Salesforce est un CRM hautement personnalisable et évolutif doté de fonctionnalités avancées pour les grandes organisations ; Freshsales CRM se concentre sur les informations commerciales basées sur l'IA et l'automatisation pour une gestion des ventes rationalisée, souvent préférée par les petites équipes.
  • Salesforce vs Zendesk: Salesforce is a comprehensive CRM that covers sales, marketing, and customer service; Zendesk is a specialized customer service platform designed for ticketing, support, and omnichannel customer interactions.

More of Close CRM

Here’s a brief comparison of Close CRM with these software solutions:

  • Close CRM vs Pipedrive: Close CRM emphasizes robust communication tools and automation for inside sales. At the same time, Pipedrive is known for its intuitive visual sales pipeline management for small to medium businesses.
  • Close CRM vs Keap: Close CRM is a sales-focused CRM with built-in calling and email sequences, whereas Keap offers more comprehensive marketing automation and e-commerce integrations.
  • Close CRM vs ActiveCampaign: Close CRM excels in streamlined sales processes and communication tools, while ActiveCampaign provides more extensive marketing automation, advanced segmentation, and detailed customer journey tracking.
  • Close CRM vs HubSpot: Close CRM is designed for sales teams and prioritizes built-in calling and rapid deal closing, while HubSpot offers a broader suite that encompasses marketing, sales, and customer service.
  • Close CRM vs Clickfunnels: Close CRM is a sales-oriented CRM for managing leads and deals; ClickFunnels is a specialized tool for building sales funnels and optimizing conversions.
  • Close CRM vs Folk: Close CRM is a sales-focused CRM with robust sales automation and built-in communication, while Folk offers flexible, collaborative contact management with a focus on organization and simple outreach.
  • Close CRM vs Instantly: Close CRM provides a comprehensive sales CRM with integrated calling and broader sales automation, while Instantly specializes in high-volume cold email outreach and deliverability.
  • Close CRM vs Clickup: Close CRM is a dedicated sales CRM for pipeline management and communication, whereas ClickUp is a versatile work operating system with project management, task organization, and customizable CRM capabilities.
  • Close CRM vs Monday CRM: Close CRM is a specialized sales CRM with advanced automation for closing deals. Monday CRM is a visual work OS offering customizable workflows for various business functions, including sales.
  • Close CRM vs Capsule CRM: Close CRM offers robust sales automation and built-in communication for dedicated sales teams. Capsule CRM is a simpler, more affordable contact manager primarily for basic relationship tracking.
  • Close CRM vs Insightly: Close CRM is mainly a sales-focused CRM with strong communication tools. At the same time, Insightly offers a broader CRM solution that includes robust project management and more extensive integrations.
  • Close CRM vs Freshsales CRM: Close CRM emphasizes sales efficiency with built-in communication and automation. Freshsales CRM provides a comprehensive solution with advanced sales automation and in-depth reporting.
  • Close CRM vs Salesforce: Close CRM is a sales engagement platform for SMBs with integrated calling and email, while Salesforce is an extensive, highly customizable enterprise-level CRM with broad sales, marketing, and service capabilities.
  • Close CRM vs Zendesk: Close CRM is specifically built for sales teams and has robust calling and email features. At the same time, Zendesk is primarily a customer service platform focused on ticketing and support management.

Questions fréquemment posées

Is Salesforce too complex for small businesses?

Yes, Salesforce can be overwhelming. Its many features are built for larger enterprises, and small businesses might find them costly and time-consuming to implement. Consider whether you need all its advanced tools or if a simpler CRM is sufficient.

Does Close CRM offer a free trial?

Yes, Close CRM offers a free trial. You can test its features and see if they fit your sales process before committing. This allows you to experience its built-in calling and email automation firsthand.

Which CRM is better for managing a high volume of leads?

Salesforce is better. Its robust features and scalability allow it to handle a large number of leads. It also offers advanced segmentation and automation to manage complex sales pipelines.

Can Close CRM integrate with my existing marketing tools?

Close CRM integrates with some, but not as many as Salesforce. Because it focuses on sales, marketing integrations are more limited. Before choosing, check if your specific tools are compatible.

Which CRM provides better customer support?

Salesforce offers more comprehensive customer support. It includes various resources, from online help to dedicated support teams. Close CRM provides basic support, primarily through email and phone.

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