How to Use SproutSocial: Save 10+ Hours Weekly in 2026

Do you feel overwhelmed by too many social media accounts?

It is hard to keep up with every post and message. You might feel like you are falling behind your competitors.

This stress can make you want to give up on réseaux sociaux entirely.

There is a better way to work.

Sprout Social makes everything simple and organized.

In this guide, we’ll learn how to use SproutSocial to simplify your workflow.

Stop stressing and start growing your brand today.

Sprout Social

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Sprout Social Tutorial

Ready to learn how to use Sprout Social? It is like a remote control for all your apps.

This guide makes it easy to set up.

You will learn to post, listen to fans, and use outils d'IA. Let’s get started now!

How to Use Social Media Manager

Managing multiple platforms is easy with Sprout Social.

You can create content for all your social channels in one place. It helps you engage with customers and improve customer care.

Use these steps to master your social media management.

Step 1: Set Up Your Publishing Calendar

• Connect your accounts to manage publishing across multiple platforms.
• Open the publishing calendar to see all your drafted and live posts.
• Start scheduling posts at the best times to reach your audience.

Step 2: Streamline Team Workflows

• Use message approval workflows to faire sure every post is perfect.
• Let your team share content and collaborate on new ideas.
• Try AI Assist to write captions faster and deliver faster entreprise impact.

Step 3: Monitor Social Listening and Insights

• Turn on social listening to hear what people say about your brand.
• Use actionable insights from reports to grow your business impact.
• Vérifiez votre données often to see how well you connect with your audience.

How to Use AI-Powered Social Strategy

You can create a better growth plan with the power of AI.

Sprout Social helps marketers and agencies identify data trends to serve their clients better.

This overview shows you how to measure your performance and focus on engagement.

Step 1: Analyze Trends and Data

• Look at the features to see how people talk on Facebook and Twitter.
• Use AI insights to see what your audience likes so you can plan better campaigns.
• Get a free look at your data to see where your business can grow.

Step 2: Manage Your Conversations

• Use AI to manage many conversations at once for your clients.
• This tool supports marketers so they can focus on big ideas.
• It helps you create better marketing by knowing what people want.

Step 3: Boost Your Business Impact

• Look at your campaign performance to see what works.
• Use the power of AI to measure if your business is winning.
• Follow the trends to stay ahead and keep your growth going.

How to Use Social Listening

It is time to advance your strategy and uncover what people really think.

This platform lets you tap into global discussions to inform your team.

You can track mentions on LinkedIn and other sites to hone your brand voice.

Step 1: Start Monitoring Conversations

• Use the monitoring tool to track important keywords and tags.
• See all the discussions happening about your brand on the platform.
• Analyze the data to break down what people like or dislike.

Step 2: Craft Better Content

• Use what you learn to artisanat new content that people want to see.
• Streamline your collaboration so creators can work together on one point.
• Schedule your new posts to accelerate your growth and get more impressions.

Step 3: Use Reporting to Grow

• Open the reportage section to see a full track of your progress.
• Use these facts to inform your team on how to reach more people.
• This step helps you advance your goals and keep your fans happy.

Alternatives à Sprout Social

Plus de Sprout Social

• Sprout Social contre Metricool: Metricool est une solution e-commerce axée sur les conversions. Sprout Social, quant à lui, s'adresse aux grandes équipes et propose des analyses d'entreprise plus approfondies.
• Sprout Social vs Socialpilot: SocialPilot offre un excellent rapport qualité-prix pour la planification de contenu. Un avis sur Sprout Social démontre son excellence en matière d'analyse avancée et d'écoute des réseaux sociaux, permettant ainsi d'obtenir des informations plus approfondies.
• Sprout Social vs Sendible: Sendible est réputé pour son interface conviviale. Sprout Social, quant à lui, privilégie les rapports détaillés et l'analyse des sentiments.
• Sprout Social vs Content Studio: Content Studio est davantage axé sur la découverte de contenu pour les petites entreprises. Sprout Social, quant à lui, est un outil puissant pour l'analyse avancée et la collaboration d'équipe.
• Sprout Social contre Heropost: Heropost dispose d'une analyse concurrentielle approfondie. Un avis sur Sprout Social souligne ses fonctionnalités plus avancées d'écoute et de reporting des réseaux sociaux.
• Sprout Social contre Agorapulse: Agorapulse est une alternative plus abordable avec une excellente boîte de réception. Sprout Social offre des rapports plus détaillés et est mieux adapté aux analyses des campagnes publicitaires sur les réseaux sociaux à l'échelle de l'entreprise.
• Sprout Social contre Zoho Social: Zoho Social est une option abordable dotée d'une interface conviviale. Sprout Social offre un ensemble de fonctionnalités plus complet et performant, mais à un prix plus élevé.
• Sprout Social contre Buffer: Buffer est réputé pour sa simplicité. Sprout Social offre un ensemble de fonctionnalités plus complet pour les grandes équipes et des analyses plus approfondies.
• Sprout Social contre Sprinklr: Sprinklr est destiné aux grandes entreprises. Sprout Social est souvent considéré comme ayant une interface utilisateur plus intuitive et une meilleure prise en charge de ses fonctionnalités complexes.
• Sprout Social vs Later: Later est une plateforme axée sur le visuel, notamment pour Instagram. Sprout Social est un outil de gestion des médias sociaux plus complet, prenant en charge davantage d'alternatives sociales et offrant une écoute sociale plus avancée.
• Sprout Social contre Loomly: Loomly privilégie la collaboration d'équipe. Sprout Social offre des fonctionnalités d'écoute sociale plus avancées et des analyses détaillées.
• Sprout Social contre Blaze: Une version de Blaze est un outil de gestion des réseaux sociaux. Une autre version, plus répandue, est une suite logicielle dédiée au cannabis, et non un concurrent direct.
• Sprout Social contre Hootsuite: Hootsuite est un concurrent de longue date. Sprout Social est souvent salué pour la qualité de ses rapports sur les réseaux sociaux et de son service client.

Conclusion

Now you know how to use this great tool.

It helps you watch over your fans and grow your brand.

You can use searches to find new people who will love your work.

Make sure to filter your messages so you only see what is important. You should also track your favorite keywords to stay smart.

Using these tools is the best way to succeed.

It makes your daily work feel much lighter. Do not be afraid to try new things.

Start your journey today and see your social media thrive!

Foire aux questions

More Facts about Sprout Social

• Smart Inbox: This tool puts all your private messages and comments from different apps into one folder. It even shows a warning if two people try to answer the same message at the same time, so you don’t repeat work.
• Planning Posts: You can use the “Compose” tool to write one post and send it to many different social media accounts at once.
• Best Times to Post: A feature called ViralPost® looks at when your fans are online. It automatically sends your posts out at the exact time they are most likely to be seen.
• Calendrier éditorial : There is a big digital calendar that shows all your planned posts. This helps you see if you have missed any days or if you are posting too much.
• Asset Library: This is like a safe folder where you can keep all your company’s approved pictures and videos so everyone uses the right ones.
• Écoute sociale : This tool lets you “listen” to what people are saying about your brand online. It helps you find trends and see if people are happy or sad about your products.
• Aide IA : In 2026, Sprout uses artificial intelligence to give you tips on how to talk to customers better and make your work faster.
• Approval Steps: Before a post goes live, it can be sent to a boss or teammate to double-check it. This makes sure there are no mistakes.
• Employee Advocacy: This tool makes it easy for people who work at your company to share official news on their own social media pages.
• Team Roles: You can choose who is allowed to change things and who is only allowed to look. This keeps the account safe.
• Rapports : You can make professional charts and graphs to show your boss how well your social media is doing. These can even be sent out automatically.
• Prix: Sprout Social is a premium tool. The Standard plan starts at $249 per month for each person. Professional and Advanced plans cost more, up to $499 per person.
• Autres options : There are cheaper tools like Zoho Social (starting at $15) or Hootsuite (starting at $99), but Sprout is often liked more because it is easier to use and has better reporting.
• Strategy: Sprout works best when you focus on posting high-quality stories rather than just posting a lot of junk.