⚡ Verdict rapide :
- Tarification : Folk starts at $17.5/member/month. Salesmate starts at $23/user/month.
- Idéal pour : Folk suits contact management and partnerships. Salesmate suits a structured sales process with sales reps.
- Différence principale : Folk works like a smart spreadsheet. Salesmate is a full customer relationship management platform with calling and marketing automation.
- Notre choix : Folk, rated 4.0 against 2.5 for Salesmate, because most small teams want simple contact management over heavy CRM caractéristiques.
Most people pick a CRM before they know what they actually need.
Folk and Salesmate both promise to help you close winning deals.
But one is built to build genuine connections with people you already know.
The other is built to push leads through a sales pipeline.
That single difference decides which tool fits your entreprise.
Aperçu
This Folk vs Salesmate comparison covers pricing, crm features, and ease of use.
We also look at who each tool serves best.
Our sources include published specs, product documentation, and G2 and Trustpilot reviews.
Nos rédacteurs ont également pu tester concrètement les deux applications.
Ces observations figurent dans les sections « Ce que notre équipe a remarqué » ci-dessous.
Qu'est-ce que le folk ?
Folk is a lightweight CRM for people who hate CRMs.
It looks and feels like a collaborative spreadsheet.
You add contacts, sort them into groups, and set reminders to follow up.
Folk CRM is built for multiple use cases beyond sales.
Fundraising, hiring, events, and partnerships all fit inside the same app.
That makes it popular with founders, agency owners, and small teams.
Watch this walkthrough to see how the interface is laid out.
🏆 Winner: Folk
Folk keeps contact management simple. Import from Gmail, group your people, and track outreach without heavy setup.
Tarification traditionnelle
Here is what Folk costs per member. Every plan is billed per seat.
| Plan | Prix | Idéal pour |
|---|---|---|
| Standard | 17,50 $/membre/mois | Solo founders who organize contacts |
| Prime | 35 $/membre/mois | Small teams running outreach together |
| Coutume | 70 $/membre/mois | Agency and partnership teams needing more control |
Pricing verified August 2026.
Essai gratuit : Yes. Folk offers a 14-day free trial before you purchase a plan.
Garantie de remboursement : None published. Test the trial first, then pick a monthly plan.
📌 Note: Folk uses a self-serve model. You can explore the app and compare plans without booking a sales call.
⚠️ Pricing conflict: Some third-party sources list Folk at $20 and $40 per user per month. Our CSV pricing data shows $17.5, $35, and $70 per member. Check the pricing page for your region before you buy.
Principaux avantages du folk
Voici ce qui rend Folk digne d'intérêt :
- Champs magiques : A custom field type that uses AI to clean and enrich contact data. It fills in missing details for you.
- Extension Chrome : Add contacts from LinkedIn or any website in one click. The extension also pulls company details.
- Gmail and Outlook sync: Connectez votre boîte de réception to import contacts and email history. No manual data import needed.
- Groups for every purpose: Organize contacts by project, event, or deal stage. This keeps outreach lists small and useful.
- Collaborative mail merge: Send personalized bulk email to a group. Your whole team can share templates.
- Kanban pipeline: A visual board for deals and partnerships. You drag a card as the relationship moves forward.
- Rappels : Set reminders on any contact so nobody goes cold. This is the core of building real relationships.
Ce que notre équipe a remarqué
Notre écrivain signed up for Folk and spent several days moving a contact list into it. Here is what stood out:
The clip below shows that same workflow in the app.
Avantages et inconvénients de la musique folk
✅ Avantages
- One of the easiest CRMs on the market to learn
- Magic Fields clean and enrich contact data automatically
- L'extension Chrome ajoute des contacts LinkedIn en un clic
- Works for fundraising, events, hiring, and partnerships
- Self-serve signup with a 14-day free trial
❌ Inconvénients
- Aucun suivi automatique des réunions ou des appels téléphoniques
- Signalement views are basic compared with a full sales CRM
- Outreach is mostly email, with little support for other channels
- Some users report trouble importing emails and messy contact data
Qu'est-ce que Salesmate ?
Salesmate is an all-in-one cloud CRM for sales, marketing, and support.
It is built mainly for small and medium businesses.
Salesmate CRM covers the whole sales process from lead capture to closed deal.
Sales reps get calling, email tracking, and a visual pipeline in one place.
Managers get sales forecasting, dashboards, and reports on sales performance.
The goal is to generate more leads, close more deals, and build lasting customer relationships.
This video walks through the main screens.
Runner Up: Salesmate
Salesmate adds calling, automation, and reporting. It fits teams that already run a defined sales process.
Tarification Salesmate
Salesmate prices every plan per user. Here is the current lineup.
| Plan | Prix | Idéal pour |
|---|---|---|
| Basique | 23 $/utilisateur/mois | Small teams tracking deals and contacts |
| Pro | 39 $/utilisateur/mois | Sales teams that need automation and reports |
| Entreprise | 63 $/utilisateur/mois | Companies running marketing automation and campaigns |
Pricing verified August 2026.
Essai gratuit : Oui. Salesmate propose un essai gratuit de 15 jours sans carte de crédit requise.
Garantie de remboursement : None published. Annual plans have also carried a 10% Black Friday discount.
📌 Note: Higher tiers unlock marketing automation and deeper reporting. An Enterprise tier is quoted directly by the sales team.
⚠️ Avertissement: Some reviewers report that leads can be deleted if a payment is missed. Export a backup of your accounts and contacts on a regular date.
Principaux avantages de Salesmate
Here is where Salesmate earns its price:
- Contact and deal intelligence: One view of all customer interactions. Emails, calls, and notes sit on the same record.
- Sandy IA : Drafts emails, summarizes calls, and qualifies leads. It removes a lot of repetitive tasks from the day.
- Built-in phone system: Call recording and voicemail drops are included. No separate dialer purchase needed.
- Plus de 700 intégrations : Connecter Zapier, Slack, Google Apps, and Microsoft apps to your workflow.
- Parcours d'automatisation : Multi-channel drip campaigns and follow ups run without manual work.
- Réunion planificateur: Prospects book meetings from a link. That saves your sales reps a round of emails.
- CRM mobile : Full access to data and activities from your phone. Useful for field sales and a immobilier entreprise.
Ce que notre équipe a remarqué
Our writer set up a test pipeline in Salesmate and ran a short outreach sequence. Here is what stood out:
Avantages et inconvénients de Salesmate
✅ Avantages
- Covers sales, marketing, and support on one platform
- Built-in calling, email tracking, and meeting scheduler
- Le service client est souvent salué pour sa rapidité et son efficacité.
- Fully customizable for unique business processes
❌ Inconvénients
- Reviewers report bugs in the email template editor and automation journeys
- Leads can reportedly be deleted after a missed payment
- Marketing automation lags behind dedicated marketing software
- More setup and training than a simple contact tool
Comparaison des fonctionnalités
Now let’s compare Folk and Salesmate feature by feature.
We cover ten areas that decide most CRM purchase calls.
| Fonctionnalité | Populaire | Vendeur |
|---|---|---|
| Prix initial | 17,50 $/membre/mois | 23 $/utilisateur/mois |
| Plan gratuit | ❌ (essai de 14 jours) | ❌ (essai de 15 jours) |
| Gestion des contacts | ✅ | ✅ |
| Pipeline de vente visuel | ✅ | ✅ |
| Appel intégré | ❌ | ✅ |
| Automatisation du marketing | ❌ | ✅ |
| Extension Chrome | ✅ | ❌ |
| Prévisions des ventes | ❌ | ✅ |
| Planificateur de réunions | ❌ | ✅ |
| Application mobile | ✅ | ✅ |
| Idéal pour | Contact management and partnerships | Structured sales teams |
1. Gestion des contacts
Populaire: Folk treats your contact list like a shared spreadsheet with superpowers. You organize contacts into groups, and Magic Fields fill in missing details using AI. Duplicates for the same person get merged instead of piling up.
Vendeur/vendeuse : Salesmate builds a full record for every contact and account. Emails, calls, and notes attach to the record, so customer interactions stay in one thread. It also links contacts to the companies they work for.
2. Sales Pipeline and Deals
Populaire: Folk gives you a Kanban board for pipeline management. Drag a card forward as the conversation moves toward winning deals. It is simple, visual, and easy to explain to a new teammate.
Vendeur/vendeuse : Salesmate lets you track deals across multiple pipelines with custom stages. Each stage can trigger a task or an alert. That structure suits a defined sales process with several sales reps.
3. Lead Capture and Tracking
Populaire: Leads land in Folk through the browser, your inbox, or a CSV import. There is no web form constructeur, so generating inbound leads happens in other tools first.
Vendeur/vendeuse : Salesmate includes personalized web forms you can embed or share by link. New leads flow straight into the pipeline. That cuts data entry for the whole team.
4. Email Automation and Outreach
Populaire: Folk runs collaborative mail merge for personalized bulk email. Email automation here is light by design. Outreach is mostly email, so calls and SMS stay outside the app.
Vendeur/vendeuse : Salesmate ships email templates, email tracking, and automation journeys. Drip campaigns and follow ups run across email, texte, and calls. Sandy AI can draft the first version for you.
⚠️ Avertissement: Reviewers have flagged bugs in the Salesmate email template editor. Test a small campaign before you move your whole list over.
5. Extensions and Integrations
Populaire: The Folk Chrome extension lets you add contacts from LinkedIn while you parcourir. Folk also syncs with Gmail and Outlook to pull email history. The integration list is shorter than Salesmate’s.
Vendeur/vendeuse : Salesmate connects to more than 700 other apps. Google Apps, Microsoft apps, Slack, and Zapier integrations are all supported. You can also work inside Gmail through the browser add-on.
6. Rapports et analyses
Populaire: Folk shows basic views of your sales pipeline and groups. It lacks advanced reporting, so deep analytics are not its job. Teams that need forecasts usually export the data.
Vendeur/vendeuse : Salesmate turns activity into dashboards and insights. Sales forecasting and sales performance reports come standard on the higher plans. Managers can see which prospects are stalling.
7. Use Cases Beyond Sales
Populaire: Folk handles partnerships, fundraising, hiring, and events in one app. Those multiple use cases are why non-sales teams pick it. An agency can track clients and partners side by side.
Vendeur/vendeuse : Salesmate stays focused on revenue work across SaaS, healthcare, and property teams. Its meeting scheduler lets prospects book meetings without email ping-pong. Task management keeps each rep on schedule.
8. Collaboration en équipe
Populaire: Every group in Folk is shared, so your team sees the same company records. Notes and reminders sit next to the contact. It works well for teams of two to twenty.
Vendeur/vendeuse : Salesmate lets you tag teammates, share notes, and keep a full communication history. Role-based security controls who sees which accounts. That matters once headcount grows.
9. Communication Channels
Populaire: Folk supports social selling through LinkedIn and email. It does not log meetings or phone calls automatically. You add those details by hand.
Vendeur/vendeuse : Salesmate adds a built-in phone system with recording and voicemail drops. Website chatbots capture visitors after hours. Everything writes back to the contact record automatically.
10. Tarification et coût
Here are both price lists side by side.
| Étage | Populaire | Vendeur |
|---|---|---|
| Plan d'entrée | Standard: $17.5/member/month | Formule de base : 23 $/utilisateur/mois |
| Plan intermédiaire | Premium: $35/member/month | Pro : 39 $/utilisateur/mois |
| Plan de pointe | Custom: $70/member/month | Entreprise : 63 $/utilisateur/mois |
| essai gratuit | 14 jours | 15 jours, sans carte de crédit |
Populaire: Folk is $5.50 per seat cheaper at entry. For a team of five that is $330 saved per year. The Custom plan is the most expensive line item in this comparison.
Vendeur/vendeuse : Salesmate costs more per user, but calling, forms, and scheduling are bundled. If you would otherwise pay for those separately, the higher price can work out cheaper.
💡 Conseil de pro : Run both free trials on the same contact list. Two weeks of real use tells you more than any feature table.
Différents scénarios
| Si vous avez besoin | Choisir | Pourquoi |
|---|---|---|
| budget serré | Populaire | $5.50 cheaper per seat |
| Gestion simple des contacts | Populaire | Spreadsheet-style interface |
| Appel intégré | Vendeur | Recording and voicemail drops |
| prévisions des ventes | Vendeur | Dashboards and reports |
| Partnerships and events | Populaire | Works past sales use cases |
| Configuration adaptée aux débutants | Populaire | Almost no training needed |
💰 Votre budget
Folk’s entry plan costs less per seat than Salesmate’s. Salesmate closes the gap only if you drop a separate dialer or scheduler.
🔌 Votre pile technologique
Salesmate can integrate with more than 700 apps, including Zapier and Slack. Folk covers the basics through Gmail, Outlook, and its browser extension.
📈 Votre processus de vente
A team with stages, quotas, and forecasts needs Salesmate’s structure. A founder chasing warm intros will find that structure heavy.
🎓 Votre niveau d'expérience
Folk is the better first CRM if nobody on the team has used one. Salesmate rewards teams that already know how CRM software works.
🆓 Essais et démos gratuits
Folk gives you 14 days and Salesmate gives you 15 with no card. Load real contacts into both so the test means something.
🛟 Options d'assistance
Salesmate’s support team is often praised for fast, helpful replies. Folk leans on documentation and a self-serve model instead.
Guide de changement
Already on one of these? Here is what changes if you move.
🔄 Switching from Folk to Salesmate?
✅ Ce que vous y gagnerez :
- Appels, enregistrement et messagerie vocale intégrés
- Sales forecasting and dashboards for sales performance
- Web forms, chatbots, and a meeting scheduler
❌ Ce que vous perdrez :
- Magic Fields and AI contact enrichment
- The Chrome extension for LinkedIn prospecting
- The spreadsheet-style simplicity that needs no training
📋 Comment changer :
- Export your Folk groups and contacts to CSV
- Start the 15-day Salesmate trial and create your pipeline stages
- Import the CSV, then connect email and calling
🔄 Switching from Salesmate to Folk?
✅ Ce que vous y gagnerez :
- A far shorter setup with almost no admin work
- Lower cost per seat on the entry plan
- One app for partnerships, hiring, and events
❌ Ce que vous perdrez :
- The phone system and automatic call logging
- Marketing automation journeys and drip campaigns
- Deep reporting and forecast views
📋 Comment changer :
- Export contacts, companies, and deals from Salesmate
- Open a Folk trial and connect Gmail or Outlook to sync history
- Import the file, then split people into groups
Ce que notre analyse n'a pas couvert
This comparison focused on solo users and small teams. We did not test enterprise rollouts, custom API builds, or bulk seat discounts. Call quality on the Salesmate phone system will vary by country, and we only checked a handful of routes. If you manage fifty or more users, your priorities will look different from what we describe here.
Verdict final
| Catégorie | Gagnant |
|---|---|
| 💰 Tarification | Populaire |
| 👥 Gestion des contacts | Populaire |
| 📊 Rapports et analyses | Vendeur |
| 📞 Calling and Channels | Vendeur |
| 👶 Facilité d'utilisation | Populaire |
| 🔌 Intégrations | Vendeur |
| 🎯 Use Cases Beyond Sales | Populaire |
| 🏆 Vainqueur toutes catégories | Populaire |
🏆 WINNER: FOLK
Folk wins 4 of 7 categories and holds a 4.0 rating against 2.5.
Idéal pour : Contact management, partnerships and fundraising, small teams buying their first CRM
Folk and Salesmate are aimed at different buyers. Folk is a relationship tool that keeps people organized and reminders on schedule.
Salesmate is a sales engine. It automates repetitive work, tracks every call, and reports on the numbers your manager asks about.
Salesmate is the stronger pick for teams with quotas and a defined process. Reviewers say it exceeds expectations once it is configured.
For most small teams, though, Folk delivers more value for less money and far less setup. That is why it takes the win here.
Comparaison de plus de folk
Here is how Folk measures up against other CRM tools:
Folk vs Pipedrive
Folk gagne sur : Faster onboarding, Magic Fields enrichment, use cases past sales
Pipedrive l'emporte sur : Deal reporting depth, activity goals, a bigger app marketplace
Folk gagne sur : Predictable per-seat cost, no forced onboarding fees, quicker daily use
HubSpot l'emporte sur : A free starting tier, marketing and service hubs, huge integration library
Folk gagne sur : Contact enrichment, LinkedIn capture, less board configuration
Lundi, CRM remporte la victoire sur : Project views, workload planning, cross-department dashboards
Folk vs Capsule CRM
Folk gagne sur : Modern interface, AI fields, collaborative mail merge
Capsule CRM l'emporte sur : A free tier for two users, case tracking, cheaper mid plans
Comparaison de Salesmate
Here is how Salesmate stacks up against other CRM options:
Salesmate l'emporte sur : Included calling minutes, lower cost at the top tier, simpler admin
HubSpot l'emporte sur : Content and marketing depth, free entry tier, partner network size
Salesmate contre Freshsales CRM
Salesmate l'emporte sur : Automation journeys, custom pipelines, meeting scheduler included
Freshsales CRM remporte des succès sur : A free plan, lead scoring maturity, tighter helpdesk ties
Vendeur-compagne vs Gardez
Salesmate l'emporte sur : Lower entry price, cleaner pipeline views, faster setup
Keap gagne sur : Invoicing and payments, landing pages, long-running automation recipes
Vendeur-compagne vs ActiveCampaign
Salesmate l'emporte sur : Native phone system, deal-centric layout, sales reporting
ActiveCampaign remporte la victoire sur : Email deliverability tooling, segmentation depth, campaign templates
Foire aux questions
Qu'est-ce que Folk CRM ?
Folk is a lightweight customer relationship management app. It works like a shared spreadsheet where you organize contacts, add notes, and set reminders for outreach.
Folk est-il un bon logiciel CRM ?
Yes, for small teams that want simple contact management. It is a weaker fit for large sales teams because reporting and call logging are limited.
Combien coûte Folk ?
Plans run $17.5, $35, and $70 per member each month. A 14-day trial lets you test the app before paying.
À quoi sert Salesmate ?
Teams use it to manage the sales process end to end. It handles leads, deals, calls, automation, and reports on one platform.
Qu'est-ce qu'un CRM dans le domaine des ventes ?
It is a system that stores every customer detail and interaction. Sales teams use it to track deals, plan follow ups, and forecast revenue.
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