How to Use GoHighLevel for Business Growth in 2026?

Quick Start

This guide covers every GoHighLevel feature:

• Commencer — Create account and basic setup
• How to Use Building The Digital Marketing Engine — set up your entire digital marketing foundation in one place
• How to Use Capture New Leads — build lead forms, landing pages, and sales funnels that convert visitors into contacts
• How to Use Nurture Leads Into Customers — send automated email campaigns, text messages, and voicemail drops to move leads through your pipeline
• How to Use Fully Automated Booking — let prospects book appointments without any back-and-forth scheduling
• How to Use Create Membership Areas — build membership sites and deliver courses or training content to your clients
• How to Use Close More Deals — track every deal in your pipeline and manage customer relationships from lead to close
• How to Use White Label — rebrand GoHighLevel as your own marketing platform and resell it to clients

Time needed: 5 minutes per feature

Also in this guide: Pro Tips | Common Mistakes | Dépannage | Tarification | Alternatives

Why Trust This Guide

I’ve used GoHighLevel for over two years and tested every feature covered here. This how to use GoHighLevel tutorial comes from real hands-on experience — not marketing fluff or vendor screenshots.

GoHighLevel is one of the most powerful all-in-one sales and marketing tools available today.

The HighLevel CRM at its core lets you manage every contact, deal, and campaign from a single view.

But most users only scratch the surface of what it can do.

This guide shows you how to use every major feature.

Step by step, with screenshots and pro tips.

GoHighLevel Tutorial

This complete GoHighLevel tutorial walks you through every feature step by step, from initial setup to advanced tips that will make you a power user.

GoHighLevel

Replace your entire marketing stack with one platform. GoHighLevel gives marketing agencies and freelancers all the tools they need — CRM, funnels, email campaigns, SMS, booking, and reputation management. Start your 14-day free trial today.

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Getting Started with GoHighLevel

Before using any feature, complete this one-time setup.

It takes about 3 minutes.

Watch this quick overview first:

Now let’s walk through each step.

Step 1: Create Your Account

Go to the GoHighLevel website and click “Start Your Free Trial.”

Enter your name, email, and create a password.

GoHighLevel offers a 14-day free trial with full access to every feature.

Click the verification link in your boîte de réception to confirm your new account.

✓ Checkpoint: Check your inbox for a confirmation email.

Step 2: Connect Twilio and Mailgun

GoHighLevel uses Twilio for phone calls and automated SMS messaging.

Sign up for a Twilio account at twilio.com to get your account SID and auth token.

Go to the HighLevel admin panel, click Twilio in the integrations menu, and paste your API keys.

HighLevel gives you 100 free Twilio credits when you first connect.

Next, sign up for a paid Mailgun account — a third-party email delivery app — using simple mail transfer protocol (SMTP).

Mailgun lets you send up to 5,000 emails per month for free during the first three months.

Create a subdomain for your Mailgun SMTP service to keep your main domain safe. You can create subdomains like mail.yourdomain.com for this purpose.

HighLevel recommends using one subdomain for all sub accounts.

✓ Checkpoint: You should see the Twilio admin dashboard connected in your settings.

Step 3: Complete Initial Setup

Set up your first sub account from the HighLevel admin panel.

Add your entreprise name, logo, and connect your custom domain.

Go to your DNS provider account and add the newly created DNS records.

Update your DNS settings so your HighLevel website uses your own domain.

Start the Onboarding Series in the support portal for a walkthrough of every tool.

How to Use GoHighLevel Building The Digital Marketing Engine

Building The Digital Marketing Engine lets you set up your entire digital marketing foundation in one place.

Here’s how to use it step by step.

Watch Building The Digital Marketing Engine in action:

Now let’s break down each step.

Step 1: Open the Dashboard Builder

Log in to your HighLevel account and navigate to the Sites section.

Choose a pre-built template or start from scratch using the drag-and-drop page constructeur.

Step 2: Connect Your Marketing Channels

Link your Google Ads account, social media profiles, and other apps from the Integrations tab.

Here’s what this looks like:

✓ Checkpoint: You should see all connected channels listed under your Integrations page.

Step 3: Set Up Your First Funnel

Click ‘Funnels’ in the left menu and select ‘Create New Funnel.’

Choose a template, customize each step, and publish your first sales funnel.

How to Use GoHighLevel Capture New Leads

Capturez de nouveaux prospects lets you build lead forms, landing pages, and sales funnels that convert visitors into contacts.

Here’s how to use it step by step.

Watch Capture New Leads in action:

Now let’s break down each step.

Step 1: Create a Lead Form

Go to Sites > Forms and click ‘Create Form.’

Drag fields like name, email, and phone number onto the canvas. The form builder creates custom input fields for any données vous avez besoin.

Step 2: Build a Landing Page

Navigate to Sites > Funnels and choose ‘New Funnel Step.’

Here’s what this looks like:

✓ Checkpoint: Your landing page should show in the page editor with the form embedded.

Step 3: Set a Form Submission Trigger

Go to Automations and create a workflow that triggers when a user signs up through your form.

Setting triggers to send a personalized SMS or email immediately after submission can increase conversion rates by up to 400%.

How to Use GoHighLevel Nurture Leads Into Customers

Nurture Leads Into Customers lets you send automated email campaigns, texte messages, and voicemail drops to move leads through your pipeline.

Here’s how to use it step by step.

Watch Nurture Leads Into Customers in action:

Now let’s break down each step.

Step 1: Create a New Workflow

Go to Automations > Workflows and click ‘Create Workflow.’

Select a trigger like ‘Form Submitted’ or ‘Tag Added’ to start the sequence. Add a welcome message as the first step so new contacts hear from you right away.

Step 2: Add Multi-Channel Steps

Click the ‘+’ button to add actions like Send Email, Send SMS, or Voicemail Drop.

Here’s what this looks like:

✓ Checkpoint: You should see each step listed in your workflow with wait timers between them.

Step 3: Activate Engagement Triggers

Set conditions based on specific user actions like email opens or link clicks.

Engagement triggers can achieve response rates as high as 40%.

How to Use GoHighLevel Fully Automated Booking

Fully Automated Booking lets you let prospects book appointments without any back-and-forth scheduling.

Here’s how to use it step by step.

Watch Fully Automated Booking in action:

Now let’s break down each step.

Step 1: Set Up Your Calendar

Go to Calendars and click ‘Create Calendar.’

Set your availability hours, meeting duration, and tampon times.

Step 2: Embed the Booking Widget

Copy the calendar embed code from the Settings tab.

Here’s what this looks like:

✓ Checkpoint: You should see the chat widget or booking form live on your page.

Step 3: Connect Booking to Your Pipeline

Go to Automations and create a trigger that moves contacts to a new pipeline stage when they book.

Automated pipeline movement advances leads through stages like Lead, Qualified, and Negotiation.

How to Use GoHighLevel Create Membership Areas

Create Membership Areas lets you build membership sites and deliver courses or training content to your clients.

Here’s how to use it step by step.

Watch Create Membership Areas in action:

Now let’s break down each step.

Step 1: Create a New Membership

Go to Memberships and click ‘Create New.’

Enter your course title, description, and thumbnail image.

Step 2: Add Modules and Lessons

Click ‘Add Module’ and start adding video lessons or text content.

Here’s what this looks like:

✓ Checkpoint: You should see your module list with each lesson organized inside.

Step 3: Set Access Levels

Assign a membership tier or tag so only paying members can access the content.

Use the content management system to organize different access levels.

How to Use GoHighLevel Close More Deals

Close More Deals lets you track every deal in your pipeline and manage customer relationships from lead to close.

Here’s how to use it step by step.

Watch Close More Deals in action:

Now let’s break down each step.

Step 1: Create a Sales Pipeline

Go to Pipelines and click ‘Create New Pipeline.’

Add stages like Lead, Qualified, Proposal Sent, and Won.

Step 2: Add Deals to Your Pipeline

Click on a contact and choose ‘Add to Pipeline.’

Here’s what this looks like:

✓ Checkpoint: You should see the deal card appear in the correct pipeline stage.

Step 3: Automate Deal Movement

Go to Automations and set triggers that advance deals when conditions are met.

Use tags and Smart Lists to organize your database — this can raise engagement by over 35%.

How to Use GoHighLevel White Label

Marque blanche lets you rebrand GoHighLevel as your own marketing platform and resell it to clients.

Here’s how to use it step by step.

Watch White Label in action:

Now let’s break down each step.

Step 1: Enable White Label Mode

Go to Agency Settings and click ‘White Label.’

Upload your logo, set your brand colors, and enter your custom domain.

Step 2: Set Up Client Sub Accounts

Click ‘Create Sub Account’ from the agency dashboard.

Here’s what this looks like:

✓ Checkpoint: You should see the new sub account with your branding applied.

Step 3: Activate SaaS Mode

On the Agency Pro account, enable SaaS mode to rebill Twilio and Mailgun costs.

Set your own pricing tiers and let GoHighLevel handle billing automatically.

GoHighLevel Pro Tips and Shortcuts

After testing GoHighLevel for over two years, here are my best tips.

Raccourcis clavier

Hidden Features Most People Miss

• Smart Lists by Tags: Organize your database using Smart Lists filtered by tags to raise engagement by over 35%. Go to Contacts > Smart Lists to create them.
• Custom Code Element: Add a custom code element to any funnel page to embed third-party tracking scripts or custom widgets without editing the template code.
• Snapshot Import: Import full campaign snapshots from other agencies or the marketplace to clone entire workflow setups in seconds.

GoHighLevel Common Mistakes to Avoid

Mistake #1: Skipping Twilio and Mailgun Setup

Mistake #2: Over-Engineering Workflows

Mistake #3: Ignoring DNS and Domain Setup

GoHighLevel Troubleshooting

Problem: Emails Not Sending

Cause: Your Mailgun account is not connected, or your DNS records are not verified.

Réparer: Go to Settings > Email Services and confirm your Mailgun API key is entered. Check that your newly created DNS records show “Verified” status in your DNS provider account. If using a free account with Mailgun, remember you can only send emails, not receive them.

Problem: SMS Messages Failing

Cause: Your Twilio account balance is empty, or your Twilio numbers are not assigned to the sub account.

Réparer: Log in to your Twilio admin dashboard and add funds. Then go to Settings > Phone Numbers in GoHighLevel and verify your Twilio numbers are linked. Make sure you select API keys with the correct permissions and never share your private API key publicly.

Problem: Funnel Pages Not Loading

Cause: Your custom domain DNS settings are not propagated, or the domain is not assigned to the funnel.

Réparer: Go to Settings > Domains and verify your domain shows “Connected.” DNS changes can take up to 48 hours. If the issue persists, manage DNS records from your DNS provider account and re-add the CNAME entry.

📌 Note: If none of these fix your issue, contact GoHighLevel support through the HighLevel support portal or request a Zoom call with the team.

Qu'est-ce que GoHighLevel ?

GoHighLevel is an all-in-one sales and marketing platform that helps marketing agencies manage their client’s campaigns and deliver ROI through data-driven insights.

Think of it like having your entire marketing stack — CRM, funnel builder, email service, SMS tool, calendar, and membership platform — merged into a single marketing app.

GoHighLevel is often referred to by two names: GoHighLevel and HighLevel. Both names refer to the same platform with the same features.

The core strength of GoHighLevel is automation. It automates lead capture, follow-up messages, appointment booking, and reputation management so agencies can focus on closing deals instead of managing tools.

In 2026, GoHighLevel serves as a full agency operating system, integrating CRM, funnel building, and advanced AI-driven automation into a single digital marketing platform.

Watch this quick overview:

It includes these key features:

• Building The Digital Marketing Engine: Set up your entire marketing foundation from one dashboard, including your HighLevel website, sales funnels, and CRM.
• Capture New Leads: Use the form builder to create lead forms, landing pages, and create funnels that feed contacts straight into your CRM.
• Nurture Leads Into Customers: Send automated email campaigns, text messages, and voicemail drops through multi-channel drip sequences.
• Fully Automated Booking: Let prospects book meetings on their own with automated reminders via SMS and email.
• Create Membership Areas: Build membership sites to host courses, training, and gated content for paying members.
• Concluez plus de ventes : Track every deal through visual pipelines and manage customer relationships from contact to close.
• White Label: Rebrand GoHighLevel as your own marketing platform and rebill Twilio and other services at your own pricing.

For a full review, see our GoHighLevel review.

Tarification GoHighLevel

Here’s what GoHighLevel costs in 2026:

Essai gratuit : Yes — 14 days with full access. No credit card required.

Garantie de remboursement : No formal guarantee, but you can cancel anytime during the trial.

Important: SMS, voix calls, and email delivery are billed separately through Twilio and Mailgun at your own expenses. These are contact based usage fees on top of your subscription.

💰 Best Value: Unlimited ($297/month) — gives you unlimited sub accounts, unlimited contacts, and removes all restrictions from the starter account. Most agencies cover the cost with just two paying clients.

GoHighLevel vs Alternatives

How does GoHighLevel compare? Here’s the competitive landscape:

Quick picks:

• Best overall: GoHighLevel — all-in-one platform that replaces 5–10 separate tools for marketing agencies
• Best budget: ClickUp — free plan with project management and basic CRM features
• Best for beginners: Pipedrive — clean visual pipelines with minimal learning curve
• Best for enterprise: Salesforce — deep customization for large teams with complex sales processes

🎯 GoHighLevel Alternatives

Looking for GoHighLevel alternatives? Here are the top options:

• 🚀 Pipedrive : Visual drag-and-drop sales pipelines with strong reporting. Great for teams focused purely on deal tracking.
• 💰 Keap : CRM plus marketing automation built for petites entreprises. Includes invoicing and payment collection.
• 🎨 Campagne active : Powerful email marketing automation with advanced segmentation. Best for email-first marketing efforts.
• ⚡ HubSpot : Full marketing suite with a generous free CRM tier. Strong for inbound marketing and content management.
• 🔒 ClickFunnels : Dedicated funnel builder with order bumps and upsells. Built specifically for creating sales funnels.
• 🧠 Populaire: Lightweight CRM with a spreadsheet-like interface. Good for small teams that want fast contact management.
• 👶 Immédiatement: Cold email outreach tool with unlimited sender accounts. Best for lead gen agencies running email campaigns at scale.
• 🏢 ClickUp : Project management platform with built-in CRM views. Free plan makes it a strong budget pick.
• 🔧 CRM du lundi : Team workflow management with visual boards. Connects sales tracking with project delivery.
• 🌟 Capsule CRM : Simple contact based CRM with a clean interface. Free tier available for up to 250 contacts.
• ⭐ Perspicace : Combines project management with CRM in one tool. Good for service businesses that need both.
• 🎯 CRM Freshsales : AI-powered lead scoring and built-in phone. Strong free plan for small sales teams.
• 💼 Salesforce : Enterprise-grade CRM with deep customization and app marketplace. The industry standard for large organizations.
• 📊 Zendesk : Customer support platform with CRM capabilities. Best for teams that handle high-volume support tickets.

For the full list, see our Alternatives à GoHighLevel guide.

⚔️ GoHighLevel Compared

Here’s how GoHighLevel stacks up against each competitor:

• GoHighLevel vs Pipedrive: Pipedrive wins for pure CRM simplicity, but GoHighLevel includes funnels, SMS, and automation that Pipedrive lacks.
• GoHighLevel contre Keap: Both target small businesses, but GoHighLevel offers more features at a lower price point with unlimited contacts.
• GoHighLevel vs ActiveCampaign: ActiveCampaign has deeper email automation, but GoHighLevel adds CRM, funnels, and phone calls in one plan.
• GoHighLevel contre HubSpot: HubSpot’s free CRM is generous, but scaling with marketing tools costs $800+/month versus $97 on GoHighLevel.
• GoHighLevel contre ClickFunnels: ClickFunnels focuses only on funnels. GoHighLevel includes funnels plus CRM, SMS, booking, and reputation management.
• GoHighLevel vs Folk: Folk is a lightweight CRM for small teams. GoHighLevel is better for agencies that need full marketing automation.
• GoHighLevel vs Instantly: Instantly excels at cold email outreach. GoHighLevel is better for agencies that need CRM, funnels, and SMS together.
• GoHighLevel vs ClickUp: ClickUp is a project management tool with basic CRM. GoHighLevel is built specifically for sales and marketing workflows.
• GoHighLevel vs Monday CRM : Monday CRM handles team workflows well. GoHighLevel is better for agencies managing multiple client campaigns.
• GoHighLevel vs Capsule CRM: Capsule is a simple contact manager. GoHighLevel offers full funnel building, automation, and multi-channel outreach.
• GoHighLevel vs Insightly: Insightly combines CRM with project tracking. GoHighLevel adds funnel building, SMS marketing, and white labeling.
• GoHighLevel contre Freshsales CRM : Freshsales has strong AI lead scoring. GoHighLevel gives agencies more tools including funnels, memberships, and booking.
• GoHighLevel vs Salesforce: Salesforce dominates enterprise CRM. GoHighLevel is more affordable and easier for small agencies and freelancers.
• GoHighLevel vs Zendesk: Zendesk focuses on customer support. GoHighLevel is built for lead generation, nurture, and closing new deals.

Start Using GoHighLevel Now

You learned how to use every major GoHighLevel feature:

• ✅ Building The Digital Marketing Engine
• ✅ Capture New Leads
• ✅ Nurture Leads Into Customers
• ✅ Fully Automated Booking
• ✅ Create Membership Areas
• ✅ Close More Deals
• ✅ White Label

Next step: Pick one feature and try it now.

Most people start with Building The Digital Marketing Engine.

It takes less than 5 minutes.

Foire aux questions

How does GoHighLevel work?

GoHighLevel works as an all-in-one sales and marketing platform. You connect your Twilio account for phone calls and automated SMS, link Mailgun for email delivery, and then build sales funnels, landing pages, and email campaigns from a single dashboard. The platform automates lead capture, follow-up messages, and appointment booking so you can manage customer relationships without switching between multiple apps.

Is GoHighLevel difficult to learn?

GoHighLevel has a learning curve, but it is not difficult once you follow a structured approach. Start with the Onboarding Series on the HighLevel support portal, which walks you through every major feature. The platform also has gohighlevel tutorials on YouTube updated almost daily. If you get stuck, the support team can walk you through any process on a Zoom call.

How to make money with GoHighLevel?

You can make money with GoHighLevel by offering digital marketing services to clients using the platform as your backend. With the Agency Pro account, you can white-label the entire marketing app and resell it under your own brand in SaaS mode. Agencies charge clients $297 to $2,000 per month for CRM setup, automation, and reputation management services powered by GoHighLevel.

How to get started with GHL?

Sign up for the 14-day free trial on the GoHighLevel website. Once your new account is active, connect your Twilio account for SMS and phone calls, then link your Mailgun account for email service. Complete the Onboarding Series videos in the HighLevel support portal and start building your first sales funnel or landing page.

GoHighLevel est-il facile à apprendre ?

GoHighLevel is easy to learn when you use the right resources. The HighLevel support portal contains a library of tutorials arranged by category, and the YouTube channel posts walkthroughs for every new feature. Most users can set up their first campaign within a few hours of signing up for a free account.

How to get the most out of GoHighLevel?

To get the most out of GoHighLevel, keep your CRM clean and use tags to organize contacts into Smart Lists. Set up multi-channel drip sequences mixing email, SMS, and voicemail drops. Use engagement triggers to send messages based on specific user actions, which can achieve response rates as high as 40 percent. Run quarterly audits of your workflows to refresh stale content.

How long does it take to learn GoHighLevel?

Most users learn the core features of GoHighLevel within one to two weeks. The initial setup, including connecting Twilio and Mailgun, takes about 30 minutes. Learning to build sales funnels, set up email campaigns, and create automated workflows typically takes a few days of focused practice with the gohighlevel tutorials.

What is the difference between GoHighLevel and HighLevel?

GoHighLevel and HighLevel are the same platform. The company is officially called HighLevel, Inc., and the product URL is gohighlevel.com. Users and marketing agencies commonly use both names interchangeably. There is no difference in features, pricing, or functionality between the two names.

What is a GoHighLevel platform?

GoHighLevel is an all-in-one sales and marketing platform designed for marketing agencies and small businesses. It combines CRM, funnel building, email campaigns, SMS marketing, appointment booking, reputation management, and membership sites into one dashboard. It replaces the need for separate tools like ClickFunnels, Mailchimp, Calendly, and other apps.