Choisir le bon CRM is hard, right?
You’ve got many customers, and keeping track of them feels like juggling flaming bowling pins.
You need something that won’t faire your head spin.
But here’s the thing: messing up means lost sales, unhappy customers, and, basically, a big mess.
We’re breaking down ActiveCampaign vs Zendesk so you can see which one actually fits ton besoins.
Aperçu
We’ve spent weeks diving deep, testing each platform’s features, usability, and customer support.
Our hands-on experience, coupled with user feedback, forms the foundation of this detailed comparison, ensuring you get real-world insights.
Unlock the power of an all-in-one marketing platform. So, check it out now!
Tarifs : It has a 7-day free Trial. Paid plan starts at $15/month
Caractéristiques principales :
- Marketing par e-mail
- Automatisation du marketing
- CRM
Ready to see if Zendesk is your perfect match? Check out our in-depth Zendesk review!
Tarifs : It has a free trial. The premium plan starts at $19/month.
Caractéristiques principales :
- Omnichannel support
- AI-powered bots
- Analyses avancées
Qu'est-ce que ActiveCampaign ?
D'accord, parlons d'ActiveCampaign.
Considérez-le comme votre partenaire de marketing.
It’s built to help small to medium-sized businesses grow.
It focuses on email marketing and automation.
Do you want to reach customers? This tool helps you do it.
Découvrez également nos favoris Alternatives à ActiveCampaign…
Notre avis
ActiveCampaign est un excellent choix pour les entreprises souhaitant exploiter pleinement le potentiel de l'email marketing et de l'automatisation. Cependant, sa complexité peut le rendre moins adapté aux débutants.
Principaux avantages
- Automatisation avancée : Créez des flux de travail complexes pour entretenir les prospects et automatiser les tâches.
- La puissance du marketing par e-mail : Envoyez des campagnes emailing belles et efficaces.
- Intégré CRM: Gérez les contacts et suivez les interactions.
- Segmentation et personnalisation : Ciblez des groupes spécifiques de contacts avec des messages personnalisés.
Tarifs
- Démarreur: 15$/mois.
- Plus: 49$/mois.
- Pro: 79$/mois.
- Entreprise: 145 $/mois.
Avantages
Inconvénients
Qu'est-ce que Zendesk ?
Zendesk is a popular customer service software.
It helps businesses manage customer interactions.
Think of it as a central hub for all your customer support needs.
It’s designed to make communication easier and more efficient.
Découvrez également nos favoris Alternatives à Zendesk…
Principaux avantages
Zendesk helps you make customers happy and helps your team work better.
- Makes Customers Happier: Businesses using Zendesk see customers get 25% happier. That’s a big deal!
- All Talks in One Spot: Handle all messages from one place. No more jumping around.
- Smart Help: It does easy tasks for you. This lets your team fix harder problems.
- Self-Help Guides: You can make a help page. Customers can find answers themselves. This reduces questions by 15%.
- AI Smart Tools: It uses smart computer help. This means quicker and better answers for customers.
Tarifs
Tous les plans seront facturés annuellement.
- Équipe de soutien : 19$/mois.
- Suite Team : 55$/mois.
- Suite Professional : $115/month.
- Suite Enterprise : Talk to Sales.
Avantages
Inconvénients
Comparaison des fonctionnalités
Choosing the right tool for your business needs can be tricky.
We’ve broken down nine key features to show you where each platform wins.
1. Marketing and Sales Automation
- ActiveCampaign is the must have platform for marketing and sales automation. It offers advanced automation to build complex, personalized customer journeys. You can use ActiveCampaign marketing automation to trigger a follow-up email or send text messages based on purchase history.
- Zendesk’s focus is on support, not digital marketing. Its automation features are mostly for routing support requests and managing customer conversations, not driving email campaigns. If you need intelligent marketing automation, ActiveCampaign is the more advanced user choice.
2. Core CRM Capabilities
- ActiveCampaign includes a built-in CRM that tracks deals and manages the sales pipeline. It’s a solid activecampaign crm for small teams and growing businesses. You can use custom fields to manage contact management easily.
- Zendesk offers a separate product, Zendesk Sell, for its crm platform. This means managing the sales team and support team requires two different systems, which can sometimes lead to costly temps d'arrêt or complex data syncing.
3. Customer Support Software and Ticketing
- Zendesk is the world-class leader in zendesk’s customer support software. It offers robust ticketing systems, multilingual support, and a deep help center functionality. Zendesk support is designed to handle a high volume of support tickets across multiple channels.
- ActiveCampaign’s support tools are basic compared to Zendesk’s customer support software, focusing mainly on simple chat and email management rather than complex ticketing systems needed for big businesses.
4. Email Marketing Services
- ActiveCampaign is best known for its email marketing services. It provides an excellent email constructeur, a variety of pre-built templates, and features like dynamic content and conditional content for personalized messages. You can quickly create a professional email campaign or use it as a powerful newsletter tool.
- Zendesk’s email tools are limited to service and transactional email communication. It does not offer the ActiveCampaign features or the depth of a proper email marketing automation platform.
5. Sales Engagement Tools
- ActiveCampaign gives you tools for sales engagement right inside its CRM, including features like lead scoring and tracking. You can automatically update the sales pipeline and add notes to customer records.
- Zendesk Sell has its own sales engagement capabilities, including an add-on called Reach. However, it requires a separate subscription and setup, making the ActiveCampaign single-platform approach simpler.
6. Rapports et analyses
- ActiveCampaign focuses on reporting and analytics for marketing and sales performance. You get reports on email opens, link clicks, and pipeline progress. For custom reports, you often need the higher-tier plans.
- Zendesk excels at reporting and analytics for customer service metrics, like agent performance, resolution times, and support request volume. This reporting and analytics zendesk is crucial for measuring your support team’s performance.
7. Advanced Data Privacy and Security
- ActiveCampaign is gdpr compliant and offers features like Single Sign-On (single sign) and Multi-Factor Authentication. It is also focused on hipaa support and other key regulations, ensuring secure customer données.
- Zendesk also offers a strong sécurité posture, including HIPAA support and GDPR compliant features, often as a paid add-on for its most advanced automation and security tools. Zendesk is serious about protecting your sensitive information.
8. SMS and Messaging Channels
- ActiveCampaign provides an sms add feature, allowing you to send sms and use texte messages within your ActiveCampaign marketing automation workflows. This is great for cross-channel marketing.
- Zendesk supports social messaging and SMS as part of its Zendesk suite to centralize all customer conversations into its ticketing systems, which is better for real-time support.
9. Platform Complexity and Target Audience
- ActiveCampaign is a more advanced user platform. While powerful, new users may find the advanced automation features overwhelming initially, making it great for advanced user digital marketing specialists.
- Zendesk is highly focused on being a simple customer support software interface for support agents. It is easier to set up for core Zendesk support functions, but it lacks the deep ActiveCampaign features for marketing.
Que rechercher lors du choix d’un outil CRM ?
When comparing ActiveCampaign and Zendesk, you need to look past the surface features. Focus on these key decision points to find the platform that truly fits your goals:
- Core Business Goal: Do you need deep marketing automation? Recommend ActiveCampaign. If you need world-class desk software and reliable ticket systems for customer satisfaction, choose Zendesk.
- Structure des prix : Compare Zendesk’s pricing per agent versus ActiveCampaign’s pricing based on your contact list size. Look at the total cost, including any add-ons like sms add-ons or crm add ons to get the full picture. Also, check if a free plan is available.
- Complexity and Features: ActiveCampaign provides more advanced features for marketing, like the ability to build automations and create landing pages. Zendesk offers advanced features like a full agent workspace and custom workflows for support.
- Extensibility and Ecosystem: Examine the Zendesk marketplace for custom apps and easy integrations with other tools like Microsoft Dynamics. ActiveCampaign offers many integrations as well, but Zendesk’s strength lies in its support ecosystem.
- Data and Privacy: Is the data privacy framework solid? Both platforms are focused on compliance, but confirm the ActiveCampaign gdpr compliant status and the security Zendesk features before you choose.
- Support and Account Management: Check the quality of phone support. Only high-tier plans, like the enterprise plan, often include a dedicated account team. ActiveCampaign is activecampaign legit, but make sure you get the support you need.
- Future Growth and Scalability: Consider the platform’s new features roadmap. Zendesk is based in San Francisco and is constantly adding new capabilities like Sunshine Conversations to manage all communication channels and improve the employee experience.
- Marketing Insights: Can the platform manage your ads activecampaign campaigns? Does it handle rss triggered emails? Look for email templates and the ability to respond quickly.
- Hidden Costs: Be aware that some features, like custom objects or the highest activecampaign’s deliverability rates, might be premium options. Read an activecampaign review to see what users complain about, such as a company that is busy redesigning features instead of adding new ones.
Verdict final
After thorough testing, we lean towards ActiveCampaign for businesses seeking a powerful, all-in-one platform.
If your primary focus is marketing automation and robust CRM features, it’s the clear winner.
Zendesk excels in expérience client and support, making it ideal for support-centric organizations.
However, for a blend of marketing and sales with solid CRM functionality, especially for petites entreprises looking to grow.
ActiveCampaign offers a more comprehensive solution. We’ve done the deep dive, so you don’t have to.
Choose based on your core needs, and you can’t go wrong.
Plus d'informations sur ActiveCampaign
Here’s a comparison of ActiveCampaign with its alternatives:
- ActiveCampaign vs Pipedrive: ActiveCampaign excels in marketing automation and lead nurturing with integrated CRM. Pipedrive, however, is a sales-centric CRM that emphasizes visual pipeline management and efficient deal tracking.
- ActiveCampaign contre GoHighLevel: GoHighLevel is an all-in-one platform for marketing agency users, with strong white-labeling and unlimited accounts.
- ActiveCampaign contre Keap: ActiveCampaign offre de solides capacités d'automatisation du marketing et d'envoi d'e-mails. Acheté est conçu pour les petites entreprises et associe la gestion de la relation client aux ventes et à l'e-mail dans le cadre d'une approche intégrée.
- ActiveCampaign contre HubSpot: ActiveCampaign est un leader dans le domaine de l'automatisation du marketing par courriel et de l'engagement des clients. HubSpot offre une plateforme plus complète, tout-en-un, couvrant le marketing, les ventes, le service et la gestion de contenu.
- ActiveCampaign contre ClickFunnels: ActiveCampaign est idéal pour l'automatisation du marketing par e-mail et la maturation des prospects dans un contexte de gestion de la relation client. ClickFunnels est spécialisé dans la construction d'entonnoirs de vente et de pages d'atterrissage pour des conversions directes.
- ActiveCampaign vs Folk: ActiveCampaign is known for sophisticated marketing automation and detailed customer segmentation. Folk offers a simpler, collaborative CRM for contact management, email campaigns, and basic sales pipelines.
- ActiveCampaign vs Instantly: ActiveCampaign offre une automatisation avancée du marketing et un CRM complet. Se concentre instantanément sur courrier électronique froid sensibilisation et recherche de prospects avec des fonctionnalités CRM de base pour des ventes simplifiées.
- ActiveCampaign vs ClickUp: ActiveCampaign excelle dans l'automatisation spécifique au marketing et la gestion de la relation client. Cliquez sur Up est une plateforme polyvalente de gestion du travail qui peut être personnalisée pour le CRM et qui met l'accent sur la gestion de projet.
- ActiveCampaign contre Monday CRM: ActiveCampaign offre une automatisation puissante du marketing et des campagnes d'emailing avec une forte intégration CRM. Monday CRM met l'accent sur la collaboration visuelle et les tableaux personnalisables pour la gestion des prospects et des contrats.
- ActiveCampaign contre Capsule: ActiveCampaign offre un marketing par e-mail robuste et une automatisation avancée pour les ventes et les parcours clients. Capsule Le CRM offre des fonctions simples de gestion des contacts et du pipeline de vente, idéales pour les besoins de base en matière de gestion de la relation client.
- ActiveCampaign contre Insightly: ActiveCampaign se concentre sur l'automatisation du marketing et des ventes en profondeur avec l'évaluation et le suivi des prospects. Insightly combine le CRM et la gestion de projet, ce qui convient aux équipes qui ont besoin à la fois de vendre et de réaliser des projets.
- ActiveCampaign vs Freshsales CRM: ActiveCampaign fournit une automatisation complète du marketing et de l'email avec des fonctionnalités CRM intégrées. Freshsales CRM se concentre sur la gestion des ventes et la rationalisation des processus de vente avec des informations alimentées par l'IA.
- ActiveCampaign vs Salesforce: ActiveCampaign specializes in marketing automation and email engagement for small to medium businesses. Salesforce is an extensive, scalable CRM platform for large enterprises, covering sales, service, and marketing.
- ActiveCampaign vs Zendesk: ActiveCampaign focuses on email marketing, sales automation, and customer experience management. Zendesk primarily provides customer service and support tools, including ticketing systems and help desks.
The platform’s AI-driven fingerprinting and CAPTCHA bypass ensure a high success rate on even the toughest sites.
Enterprise-Grade Security:
- Zendesk vs Pipedrive: Zendesk excelle dans le service et l'assistance à la clientèle, tandis que Pipedrive est un CRM axé sur les ventes avec une gestion visuelle du pipeline.
- Zendesk vs Gohighlevel: GoHighLevel helps marketing groups and small business owners. It’s a full sales tool. It helps your own business grow. Zendesk is mostly a customer help tool. It helps your support team handle customer questions.
- Zendesk vs Keap: Frase против Elicit: какой оптимизатор контента лучший в 2025 году?
- Zendesk vs ActiveCampaign: Frase против Cowriter: какой инструмент для написания текстов на основе ИИ станет лучшим в 2025 году?
- Zendesk vs HubSpot: Zendesk provides strong customer service and support ticketing, whereas HubSpot is a comprehensive suite that encompasses sales, marketing, and service hub features.
- Zendesk vs Clickfunnels: Zendesk est une solution de service à la clientèle avec billetterie et chat en direct ; ClickFunnels est un générateur d'entonnoir de vente pour créer des pages d'atterrissage et automatiser les ventes.
- Zendesk vs Folk: Zendesk offre un support client puissant pour diverses interactions ; Folk met l'accent sur l'organisation collaborative des contacts et la gestion rationalisée des relations.
- Zendesk vs Instantly: Zendesk se concentre sur l'assistance à la clientèle et la gestion des tickets ; Instantly se spécialise dans les campagnes automatisées d'envoi d'e-mails froids et la génération de leads.
- Zendesk vs ClickUp: Zendesk is a customer support system, while ClickUp is a versatile work management platform that can function as a CRM, project management tool, and task tracker.
- Zendesk vs Monday CRM: Zendesk est une plateforme de service à la clientèle avec billetterie ; Monday CRM est un outil de gestion de flux de travail hautement visuel et personnalisable avec des capacités de CRM.
- Zendesk vs Capsule CRM: Zendesk fournit un support client et une billetterie robustes ; Capsule CRM est un système simplifié de gestion des contacts et de suivi des ventes.
- Zendesk vs Insightly: Zendesk se concentre sur le support client et les tickets de service ; Insightly est un CRM plus complet avec de solides fonctionnalités de pipeline de vente et de gestion de projet.
- Zendesk vs Freshsales: Zendesk met l'accent sur de solides solutions d'assistance à la clientèle, tandis que Freshsales CRM est conçu pour l'automatisation des ventes, le suivi des affaires et la gestion des prospects.
- Zendesk vs Salesforce : Zendesk offers a specialized customer service platform; Salesforce is an extensive enterprise-level CRM with broad sales, marketing, and service clouds.
Questions fréquemment posées
Is ActiveCampaign better than Zendesk for email marketing?
Yes, ActiveCampaign is significantly better for email marketing due to its robust marketing automation features, advanced segmentation, and personalized campaign capabilities. Zendesk’s email capabilities are more focused on support-related communications.
Which platform is more suitable for customer support, ActiveCampaign or Zendesk?
Zendesk is the superior customer support platform. Its comprehensive ticketing system, live chat, and knowledge base tools are designed for optimal expérience client. ActiveCampaign’s support features are less extensive.
Can ActiveCampaign replace my CRM, like Salesforce?
ActiveCampaign offers a strong CRM component that can be a viable alternative for many petites entreprises. While it may not match Salesforce‘s enterprise-level capabilities, it provides essential CRM tools within a marketing-focused platform.
Is ActiveCampaign or Zendesk easier to use?
Zendesk is generally considered more user-friendly, particularly for support-related tasks. ActiveCampaign’s advanced marketing automation features can have a steeper learning curve, but it’s powerful once mastered.
Which platform is better for businesses focusing on marketing automation?
ActiveCampaign is the clear choice for businesses prioritizing marketing automation. Its advanced workflows, segmentation, and personalization tools make it a leader in this area, offering much more than Zendesk.
English 
Spanish 
Chinese 
German 
French 
Arabic 
Russian 
Portuguese 
Japanese 
Korean