⚡ Verdict rapide :
- Tarification : Keap is $299/month billed annually. ActiveCampaign starts at $15/month on Starter.
- Idéal pour : Keap for sales and marketing automation with invoicing and payment processing built in. ActiveCampaign for email marketing at a lower monthly fee.
- Différence principale : Keap bundles CRM, checkout forms and a business line in one dashboard. ActiveCampaign splits extras into add ons.
- Notre choix : Keap, rated 4.2 against 4.0, because one platform replaces three tools for most small teams.
Keap and ActiveCampaign both promise sales and marketing automation.
They charge very different money for it.
Keap is a customer relationship management tool that also sends email.
ActiveCampaign is an email marketing platform that also stores contacts.
That single distinction decides most of this comparison.
Aperçu
This Keap vs ActiveCampaign comparison covers pricing, key features, automation and support.
We reviewed documentation, pricing pages and user reviews for both.
Our writers also spent hands-on time inside each account.
Ces observations figurent dans les sections « Ce que notre équipe a remarqué » ci-dessous.
By the end you will know which fits your entreprise stratégie.
Qu'est-ce que Keap ?
Keap is a customer relationship management platform for petite entreprise propriétaires.
It was called Infusionsoft before the rebrand to Keap.
The Keap app combines CRM, email, e commerce and automation in one dashboard.
You get a sales pipeline, lead management and built-in invoicing.
Keap says automation users save 10 hours per week on average.
Here is a walkthrough of the platform before we get into pricing.
🏆 Gagnant : Keap
One system for leads, follow up email, invoicing and payment processing. Setup takes about 20 minutes with a coach.
Tarification Keap
Keap sells one bundled package rather than a ladder of tiers.
| Plan | Prix | Idéal pour |
|---|---|---|
| Keap (tout-en-un) | 299 $/mois (facturé annuellement) | Small businesses replacing three or four tools |
Pricing verified September 2026.
Essai gratuit : 14 days with access to all features.
Garantie de remboursement : Keap does not advertise a blanket refund window. Cancel before renewal instead.
📌 Note: Keap plans include the CRM, automation, email, landing pages and payments. Expert Coaching onboarding is a separate one-time $499 fee, and extra seats add $30 per user each month.
⚠️ Pricing conflict: Our CSV records a single $299/month annual price, while Keap’s public pages have listed Lite at $79, Pro at $169 and Max at $199 for 500 contacts. We use the $299 figure everywhere in this article. Confirm your quote at checkout, since the monthly fee climbs with your contact list size.
Principaux avantages de Keap
Here is what makes Keap worth the higher price:
- One dashboard: CRM, marketing, sales and project work sit together. That cuts the number of third party tools you pay for.
- Invoicing and payment processing: Quotes, invoices and checkout forms are built in. Most CRM platforms make you bolt this on.
- Free migration: Keap moves your contact list and email campaigns over at no cost. A dedicated account team handles the transfer.
- Business line: A separate number for calls and texte messages keeps work and personal chat apart.
- Score principal : Keap can score leads by engagement so your sales team calls the warmest new lead first.
- 2,500+ third party integrations: Payment processing, e commerce tools and webinar apps connect without custom code.
- Real onboarding: Checklists, training webinars and a knowledge base cover setup when you need assistance.
Ce que notre équipe a remarqué
Notre écrivain signed up for Keap and spent several days building campaigns, forms and a test pipeline. Here is what stood out from that hands-on time:
Avantages et inconvénients de Keap
✅ Avantages
- CRM, automation, invoicing and payments live in one platform
- Campaign Builder uses drag and drop tools instead of code
- Free migration and a dedicated customer success manager on every plan
- 24/7 chat plus phone support on weekdays for US customers
- Keap reports a 99.5% email deliverability rate
❌ Inconvénients
- The monthly fee is steep for a brand new small business
- The $499 Expert Coaching fee lands on top of your subscription
- Costs jump once your contact list crosses each threshold
- The user community is quiet compared to bigger CRM platforms
Qu'est-ce qu'ActiveCampaign ?
ActiveCampaign est une plateforme de marketing par e-mail et d'automatisation marketing.
The company calls it customer experience automation.
It pairs email campaigns with a built in CRM for sales teams.
Over 900 automation templates cover welcome series and cart recovery.
ActiveCampaign says users save around 20 hours per month with automation.
This walkthrough shows the editor and reportage screens in action.
🥈 Runner Up: ActiveCampaign
Deep email marketing automation at a low entry price. Best when email is your main digital marketing channel.
Tarification d'ActiveCampaign
Four tiers scale with your contact list and feature needs.
| Plan | Prix | Idéal pour |
|---|---|---|
| Démarreur | 15 $/mois | Solo owners using it as a newsletter tool |
| Plus | 49 $/mois | Small teams adding CRM and landing pages |
| Pro | 79 $/mois | A more advanced user who needs custom reports |
| Entreprise | 145 $/mois | Big businesses needing single sign-on and custom objects |
Pricing verified September 2026.
Essai gratuit : 14 days, no credit card, with most Professional-tier features unlocked.
Garantie de remboursement : None advertised. There is no free plan either, so the trial is your only test window.
📌 Note: Every tier includes the CRM. Transactional email, SMS add ons, CRM add ons and HIPAA support are priced separately, so the sticker price is rarely the final price. Yearly billing cuts about 20%.
⚠️ Pricing conflict: Our CSV lists Starter at $15/month, while some published sources quote $19/month for the same plan. We use the CSV figures in every table, card and schema field here. Prices also rise as your contact count grows, so check the calculator before you buy.
Principaux avantages d'ActiveCampaign
Here is where ActiveCampaign earns its reputation:
- Délivrabilité : ActiveCampaign’s deliverability scores well in independent inbox tests. That matters more than any feature list.
- Automatisation avancée : Multi-step workflows use conditional logic, not just linear drip mail. You can even A/B test whole automation paths.
- Segmentation avancée : Group contacts by website visits, location, purchase history or past interaction.
- Portée omnicanale : Email, SMS, WhatsApp and social campaigns run from one screen.
- Plus de 950 intégrations : Shopify, Salesforce, WordPress, Microsoft Dynamics and Zapier all connect.
- Intelligent marketing automation: Predictive sending picks delivery times from past behaviour, and Active Intelligence agents suggest audience segments.
- Free migration: ActiveCampaign moves your lists over from another provider at no charge.
Ce que notre équipe a remarqué
Our writer built a two-branch automation and a signup form inside a trial account. Here is what stood out:
Avantages et inconvénients d'ActiveCampaign
✅ Avantages
- Entry price of $15/month undercuts most rivals
- Over 900 pre built templates for common automations
- Fort placement de la boîte de réception in deliverability testing
- Easily navigable menus and a clean email builder
❌ Inconvénients
- Overkill if you only want to send simple newsletters
- No invoicing, quotes or payment processing built in
- Useful extras sit behind paid add ons
- Phone support is reserved for higher tiers
Comparaison des fonctionnalités
Here are the ten areas that decide this matchup. The summary table first, then the detail.
| Fonctionnalité | Gardez | ActiveCampaign |
|---|---|---|
| Prix initial | 299 $/mois (annuel) | 15 $/mois |
| Plan gratuit | ❌ | ❌ |
| Built In CRM | ✅ | ✅ |
| Facturation et traitement des paiements | ✅ | ❌ |
| Créateur de pages de destination | ✅ | ✅ |
| Text Messages / SMS | ✅ Inclus | ✅ Add on |
| Dedicated Business Line | ✅ | ❌ |
| Modèles d'automatisation | ✅ | ✅ Plus de 900 |
| Intégrations tierces | 2,500+ | 950+ |
| Idéal pour | Sales process automation | Automatisation du marketing par e-mail |
1. Générateur d'automatisation
Keap : The Campaign Builder is a visual flowchart for building campaigns around when-then rules. You drag a trigger, drop an action, and Keap runs the automated tasks. Templates cover the common sales campaigns, and you can build advanced automations on top.
Campagne active : The drag and drop builder handles conditional logic, split paths and end-to-end automation across channels. Active Intelligence agents can draft a campaign and suggest segments from live données. It is the stronger engine if you plan to build automations weekly.
2. Built In CRM and Contact Management
Keap : Contact management is the spine of the product, not a side feature. Every contact record holds tasks, quotes, payments and call logs, and you can add notes from the mobile apps. Custom fields let you track whatever your sales process needs.
Campagne active : The ActiveCampaign CRM tracks deals and tasks well enough for small teams. Custom objects on the Enterprise plan let you model products or bookings. It feels lighter than a dedicated CRM platform, which suits marketers more than closers.
3. Email Marketing and Email Builder
Keap : Email marketing campaigns pull from CRM tags, so a follow up email can react to a paid invoice. Keap claims a 99.5% deliverability rate. The email templates are fine but plainer than what ActiveCampaign offers.
Campagne active : This is the stronger newsletter tool and the better email builder. You get pre built templates, AI copy help, RSS triggered sends and transactional email through a paid add on. Email marketing services rarely beat it on inbox placement.
4. Dynamic Content and Text Messages
Keap : Email and text sit in the same builder, and the dedicated business line handles both calls and texts. You can send SMS reminders from an automation without a third party app.
Campagne active : Conditional content shows or hides blocks based on subscriber data, and dynamic content swaps entire sections per recipient. SMS add ons cover text messages, WhatsApp is included on higher tiers.
⚠️ Avertissement: SMS costs extra on both platforms. Budget for message credits before you promise your sales team a text sequence.
5. Pages de destination et formulaires Web
Keap : The landing page builder covers lead capture, checkout forms and appointment booking. You can connect multiple landing pages to the same campaign, and a web form submission can start automation immédiatement.
Campagne active : Landing pages arrive from the Plus tier upward. Form submissions trigger automations the same way, though you cannot take payment on one landing page without an external checkout tool.
6. Sales Pipeline and Custom Reports
Keap : Sales pipelines are visual and built for daily use by a sales team. Deals move by drag and drop, and pipeline management reporting shows where revenue stalls. This is where Keap pulls ahead for anyone chasing repeat business and cross sells.
Campagne active : Reporting leans toward marketing metrics: opens, clicks, attribution and automation performance. Custom reports arrive on Pro. The sales pipeline exists but does less than Keap’s.
7. Lead Scoring and Advanced Segmentation
Keap : Lead scoring rates each prospect by engagement, so a rising lead score pushes the record to the top of the queue. Lead management and tracking then route that new lead to the right owner automatically.
Campagne active : Advanced segmentation is the headline here. Score leads on email engagement, site visits or purchase history, then split a campaign by those scores. Sales engagement data feeds straight back into the next send.
8. AI Features and Content Creation
Keap : Keap AI drafts email copy and suggests automated actions from plain language prompts. It is helpful for a first draft, less so for a full customer journey.
Campagne active : AI runs deeper here. Content creation tools write subject lines and body copy, while predictive sending times each delivery. The result is more advanced features for anyone treating email as a growth channel.
9. Integrations and Third Party Tools
Keap : More than 2,500 third party tools connect, with strong coverage of payment processing and e commerce tools. Numerous payment gateways plug in directly, which matters for e commerce businesses taking orders daily.
Campagne active : Over 950 integrations, including Shopify, Salesforce and WordPress, plus Zapier for the rest. Premium options cover CRM and ecommerce platforms, and that data sharpens segmentation.
10. Tarification et coût
Side by side, the gap is wide at entry level.
| Niveau de planification | Gardez | ActiveCampaign |
|---|---|---|
| Entrée | — | Formule de base : 15 $/mois |
| Milieu | — | De plus : 49 $/mois |
| Avancé | — | Pro : 79 $/mois |
| Niveau supérieur | 299 $/mois (facturé annuellement) | Entreprise : 145 $/mois |
| essai gratuit | 14 jours | 14 jours, sans carte |
Keap : At $299/month you are buying a CRM, an email tool, a checkout and a phone line together. Add the $499 onboarding and $30 per extra user. It only pays off if you actually retire other subscriptions.
Campagne active : $15/month buys real email marketing automation, which is hard to beat. But add ons and contact growth push the bill up quietly. Price the plan at your twelve-month contact count, not today’s.
Différents scénarios
| Si vous avez besoin | Choisir | Pourquoi |
|---|---|---|
| The lowest monthly fee | ActiveCampaign | À partir de 15 $/mois |
| Invoicing and payments in the CRM | Gardez | Checkout forms are built in |
| Best in class email campaigns | ActiveCampaign | Stronger builder and deliverability |
| A visual sales pipeline | Gardez | Deals move by drag and drop |
| segmentation avancée | ActiveCampaign | Segments by purchase history and behaviour |
| Fewer tools to manage | Gardez | One dashboard replaces three apps |
| Hand-held onboarding | Gardez | Free migration plus a success manager |
💰 Votre budget
Keap costs $299/month billed annually, which is a real commitment for a young small business. ActiveCampaign starts at $15/month, so it wins on cash flow unless you are already paying for a separate CRM, invoicing tool and phone line.
🔌 Votre pile technologique
Keap connects to more than 2,500 platforms and covers e commerce features like payment processing natively. ActiveCampaign offers 950+ integrations and leans on Zapier for the long tail, which is fine for most digital marketing stacks.
📝 Votre processus de vente
If a human closes the deal by phone, Keap features like the business line and pipeline view will earn their keep. If the funnel closes on your website, ActiveCampaign marketing automation does more to increase conversions.
🎓 Votre niveau d'expérience
Both are user friendly, but they reward different skills. Keap suits an owner who wants marketing automations set up once, while ActiveCampaign rewards a marketer who enjoys testing new features.
🆓 Essais et démos gratuits
Both give you 14 days, and ActiveCampaign asks for no card. Import a real contact list and run one campaign end to end rather than clicking around the demo data.
🛟 Options d'assistance
Keap offers 24/7 chat, email and weekday phone support for US customers, plus a success manager on every plan. If you have needed assistance from a real person before, that difference matters more than any feature.
🔒 Confidentialité des données et Sécurité
ActiveCampaign is GDPR compliant and stores data on US servers, so EU teams should check how the Data Privacy Framework applies to them. Non profits and regulated firms should also ask both vendors about discounts and compliance paperwork before signing.
Guide de changement
Already on one of them? Here is what changes.
🔄 Vous passez de Keap à ActiveCampaign ?
✅ Ce que vous y gagnerez :
- A much lower monthly bill at the same contact count
- Better email templates, split testing and conditional content
- Predictive send times and deeper reporting
❌ Ce que vous perdrez :
- Native invoicing, quotes and checkout
- The dedicated business line for calls and texts
- A success manager assigned to your account
📋 Comment changer :
- Export contacts, tags and notes from Keap as CSV
- Start the 14-day ActiveCampaign trial and request free migration
- Rebuild your top three automations, then move billing to a payment tool
🔄 Vous passez d'ActiveCampaign à Keap ?
✅ Ce que vous y gagnerez :
- Invoicing, checkout forms and payments inside the CRM
- A pipeline your sales team will actually open daily
- Onboarding coaching and 2,500+ integrations
❌ Ce que vous perdrez :
- The $15/month entry price
- 900+ automation templates and richer segmentation
- WhatsApp campaigns and transactional emails
📋 Comment changer :
- Export your lists, tags and automation map from ActiveCampaign
- Book Keap’s free migration and the onboarding session
- Rebuild forms and pipeline stages before you point traffic across
Ce que notre analyse n'a pas couvert
This comparison focused on small businesses and small teams. We did not test high-volume sending above 100,000 contacts, agency multi-account setups, or custom API work. Deliverability figures come from vendor claims and published tests, not our own inbox trials. If you run a 50-seat sales floor, your priorities will differ from what we covered here.
Verdict final
| Catégorie | Gagnant |
|---|---|
| 💰 Tarification | ActiveCampaign |
| 🚀 Automation Builder | Gardez |
| 📧 Marketing par e-mail | ActiveCampaign |
| 🎯 CRM and Sales Pipeline | Gardez |
| 🧠 Segmentation and AI | ActiveCampaign |
| 💳 E Commerce and Payments | Gardez |
| 🔌 Intégrations | Gardez |
| 🛟 Support and Onboarding | Gardez |
| 🏆 Vainqueur toutes catégories | Gardez |
🏆 GAGNANT : KEAP
Keap wins 5 of 8 categories and rates 4.2 against 4.0.
Idéal pour : service businesses, e commerce sellers, and owners consolidating tools into one system
These two are not really the same product. Keap CRM is a customer relationship management system with marketing and sales automation attached. ActiveCampaign is email marketing automation with a CRM attached.
We recommend Keap CRM if your growth goals depend on following up with people by phone, quote and invoice. The key features that justify the price are the pipeline, payments and the coaching you get on day one.
We recommend ActiveCampaign if email is the engine and budget is tight. The ActiveCampaign features list runs deeper on segmentation, testing and content, and $15/month buys more leads per dollar than anything Keap sells.
Pick the one that matches how you actually earn money, not the one with the longer feature page. Either way, better conversion rates come from the follow-up you build, not the logo on the login screen.
Comparaison avec Keap
Our full Keap review covers these matchups in more depth:
Keap gagne sur : flat all-in pricing, native invoicing and checkout, onboarding coaching included
HubSpot l'emporte sur : a genuinely free starting tier, reporting depth, and a far larger app marketplace
Keap gagne sur : a simpler learning curve, cleaner support, steadier product for non-agency owners
GoHighLevel gagne sur : white labelling, unlimited sub-accounts, and lower cost per client for agencies
Keap gagne sur : marketing automation depth, built-in payments, and email plus text in one place
Pipedrive l'emporte sur : price per seat, faster pipeline data entry, and a lighter interface for pure selling
Comparaison d'ActiveCampaign
If you are shortlisting Alternatives à ActiveCampaign, start with our ActiveCampaign review and these three:
ActiveCampaign remporte la victoire sur : cost at the same contact volume, automation branching, and email-first workflows
HubSpot l'emporte sur : sales team tooling, native réunion scheduling, and unified reporting across departments
ActiveCampaign remporte la victoire sur : inbox placement, template quality, and stability for in-house marketing teams
GoHighLevel gagne sur : client management, funnel building, and bundled call and SMS tooling
ActiveCampaign remporte la victoire sur : lifecycle marketing, segmentation, and campaigns aimed at existing customers
Victoires instantanées sur : froid sensibilisation at volume, inbox rotation, and deliverability warm-up tooling
Foire aux questions
À quoi sert Keap ?
Small businesses use it to organise leads and run marketing and sales automation from one place. It handles the CRM, follow-up, quotes, invoices and payments together.
ActiveCampaign est-il un CRM ?
Yes, a CRM is included on every tier. It tracks deals, tasks and pipelines, but it is lighter than a sales-first system like Keap or Pipedrive.
Quelle est la différence entre Infusionsoft et Keap ?
None, in practice. Infusionsoft rebranded as Keap to signal its focus on small business automation. The platform kept the same CRM and campaign engine underneath.
ActiveCampaign est-il cher ?
Not at entry. Starter costs $15/month, but the price climbs with your contact count, and extras like SMS or transactional sending are billed separately.
Lequel est le meilleur CRM for a small business?
Keap, if you sell services and need payments plus pipeline in one system. Choose ActiveCampaign when email drives revenue and you want the lower monthly cost.
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