⚡ 簡単な評価:
- 価格: Keap is $299/month billed annually. ActiveCampaign starts at $15/month on Starter.
- 最適な用途: Keap for sales and marketing automation with invoicing and payment processing built in. ActiveCampaign for email marketing at a lower monthly fee.
- 主な違い： Keap bundles CRM, checkout forms and a business line in one dashboard. ActiveCampaign splits extras into add ons.
- 私たちのおすすめ： Keap, rated 4.2 against 4.0, because one platform replaces three tools for most small teams.
Keap and ActiveCampaign both promise sales and marketing automation.
They charge very different money for it.
Keap is a customer relationship management tool that also sends email.
ActiveCampaign is an email marketing platform that also stores contacts.
That single distinction decides most of this comparison.
概要
This Keap vs ActiveCampaign comparison covers pricing, key features, automation and support.
We reviewed documentation, pricing pages and user reviews for both.
Our writers also spent hands-on time inside each account.
それらのメモは、以下の「チームが気づいたこと」のセクションに記載されています。
By the end you will know which fits your 仕事 戦略。
Keapとは何ですか？
Keap is a customer relationship management platform for 中小企業 所有者。
It was called Infusionsoft before the rebrand to Keap.
The Keap app combines CRM, email, e commerce and automation in one dashboard.
You get a sales pipeline, lead management and built-in invoicing.
Keap says automation users save 10 hours per week on average.
Here is a walkthrough of the platform before we get into pricing.
🏆 勝者：Keap
One system for leads, follow up email, invoicing and payment processing. Setup takes about 20 minutes with a coach.
Keapの価格
Keap sells one bundled package rather than a ladder of tiers.
| プラン | 価格 | 最適な用途 |
|---|---|---|
| Keap（オールインワン） | 月額299ドル（年間請求） | Small businesses replacing three or four tools |
Pricing verified September 2026.
無料トライアル: 14 days with access to all features.
返金保証: Keap does not advertise a blanket refund window. Cancel before renewal instead.
📌 注記： Keap plans include the CRM, automation, email, landing pages and payments. Expert Coaching onboarding is a separate one-time $499 fee, and extra seats add $30 per user each month.
⚠️ Pricing conflict: Our CSV records a single $299/month annual price, while Keap’s public pages have listed Lite at $79, Pro at $169 and Max at $199 for 500 contacts. We use the $299 figure everywhere in this article. Confirm your quote at checkout, since the monthly fee climbs with your contact list size.
Keapの主な利点
Here is what makes Keap worth the higher price:
- One dashboard: CRM, marketing, sales and project work sit together. That cuts the number of third party tools you pay for.
- Invoicing and payment processing: Quotes, invoices and checkout forms are built in. Most CRM platforms make you bolt this on.
- Free migration: Keap moves your contact list and email campaigns over at no cost. A dedicated account team handles the transfer.
- Business line: A separate number for calls and 文章 messages keeps work and personal chat apart.
- リードスコアリング: Keap can score leads by engagement so your sales team calls the warmest new lead first.
- 2,500+ third party integrations: Payment processing, e commerce tools and webinar apps connect without custom code.
- Real onboarding: Checklists, training webinars and a knowledge base cover setup when you need assistance.
私たちのチームが気づいたこと
私たちの 作家 signed up for Keap and spent several days building campaigns, forms and a test pipeline. Here is what stood out from that hands-on time:
Keapの長所と短所
✅ メリット
- CRM, automation, invoicing and payments live in one platform
- Campaign Builder uses drag and drop tools instead of code
- Free migration and a dedicated customer success manager on every plan
- 24/7 chat plus phone support on weekdays for US customers
- Keap reports a 99.5% email deliverability rate
❌ デメリット
- The monthly fee is steep for a brand new small business
- The $499 Expert Coaching fee lands on top of your subscription
- Costs jump once your contact list crosses each threshold
- The user community is quiet compared to bigger CRM platforms
ActiveCampaignとは何ですか？
ActiveCampaignは、メールマーケティングおよびマーケティングオートメーションプラットフォームです。
The company calls it customer experience automation.
It pairs email campaigns with a built in CRM for sales teams.
Over 900 automation templates cover welcome series and cart recovery.
ActiveCampaign says users save around 20 hours per month with automation.
This walkthrough shows the editor and 報告 screens in action.
🥈 Runner Up: ActiveCampaign
Deep email marketing automation at a low entry price. Best when email is your main digital marketing channel.
ActiveCampaignの価格
Four tiers scale with your contact list and feature needs.
| プラン | 価格 | 最適な用途 |
|---|---|---|
| スターター | 月額15ドル | Solo owners using it as a newsletter tool |
| プラス | 月額49ドル | Small teams adding CRM and landing pages |
| プロ | 月額79ドル | A more advanced user who needs custom reports |
| 企業 | 月額145ドル | Big businesses needing single sign-on and custom objects |
Pricing verified September 2026.
無料トライアル: 14 days, no credit card, with most Professional-tier features unlocked.
返金保証: None advertised. There is no free plan either, so the trial is your only test window.
📌 注記： Every tier includes the CRM. Transactional email, SMS add ons, CRM add ons and HIPAA support are priced separately, so the sticker price is rarely the final price. Yearly billing cuts about 20%.
⚠️ Pricing conflict: Our CSV lists Starter at $15/month, while some published sources quote $19/month for the same plan. We use the CSV figures in every table, card and schema field here. Prices also rise as your contact count grows, so check the calculator before you buy.
ActiveCampaignの主なメリット
Here is where ActiveCampaign earns its reputation:
- 配信性: ActiveCampaign’s deliverability scores well in independent inbox tests. That matters more than any feature list.
- 高度な自動化: Multi-step workflows use conditional logic, not just linear drip mail. You can even A/B test whole automation paths.
- 高度なセグメンテーション: Group contacts by website visits, location, purchase history or past interaction.
- オムニチャネルリーチ： Email, SMS, WhatsApp and social campaigns run from one screen.
- 950以上の連携機能： Shopify, Salesforce, WordPress, Microsoft Dynamics and ザピエール all connect.
- Intelligent marketing automation: Predictive sending picks delivery times from past behaviour, and Active Intelligence agents suggest audience segments.
- Free migration: ActiveCampaign moves your lists over from another provider at no charge.
私たちのチームが気づいたこと
Our writer built a two-branch automation and a signup form inside a trial account. Here is what stood out:
ActiveCampaignのメリットとデメリット
✅ メリット
- Entry price of $15/month undercuts most rivals
- Over 900 pre built templates for common automations
- 強い 受信トレイへの配置 in deliverability testing
- Easily navigable menus and a clean email builder
❌ デメリット
- Overkill if you only want to send simple newsletters
- No invoicing, quotes or payment processing built in
- Useful extras sit behind paid add ons
- Phone support is reserved for higher tiers
機能比較
Here are the ten areas that decide this matchup. The summary table first, then the detail.
| 特徴 | キープ | アクティブキャンペーン |
|---|---|---|
| 開始価格 | 月額299ドル（年間契約） | 月額15ドル |
| 無料プラン | ❌ | ❌ |
| Built In CRM | ✅ | ✅ |
| 請求書発行と支払い処理 | ✅ | ❌ |
| ランディングページビルダー | ✅ | ✅ |
| Text Messages / SMS | ✅ 含まれています | ✅ Add on |
| Dedicated Business Line | ✅ | ❌ |
| 自動化テンプレート | ✅ | ✅ 900以上 |
| サードパーティ統合 | 2,500+ | 950+ |
| 最適な用途 | Sales process automation | メールマーケティングの自動化 |
1. 自動化ビルダー
キープ： The Campaign Builder is a visual flowchart for building campaigns around when-then rules. You drag a trigger, drop an action, and Keap runs the automated tasks. Templates cover the common sales campaigns, and you can build advanced automations on top.
アクティブキャンペーン: The drag and drop builder handles conditional logic, split paths and end-to-end automation across channels. Active Intelligence agents can draft a campaign and suggest segments from live データ. It is the stronger engine if you plan to build automations weekly.
2. Built In CRM and Contact Management
キープ： Contact management is the spine of the product, not a side feature. Every contact record holds tasks, quotes, payments and call logs, and you can add notes from the mobile apps. Custom fields let you track whatever your sales process needs.
アクティブキャンペーン: The ActiveCampaign CRM tracks deals and tasks well enough for small teams. Custom objects on the Enterprise plan let you model products or bookings. It feels lighter than a dedicated CRM platform, which suits marketers more than closers.
3. Email Marketing and Email Builder
キープ： Email marketing campaigns pull from CRM tags, so a follow up email can react to a paid invoice. Keap claims a 99.5% deliverability rate. The email templates are fine but plainer than what ActiveCampaign offers.
アクティブキャンペーン: This is the stronger newsletter tool and the better email builder. You get pre built templates, AI copy help, RSS triggered sends and transactional email through a paid add on. Email marketing services rarely beat it on inbox placement.
4. Dynamic Content and Text Messages
キープ： Email and text sit in the same builder, and the dedicated business line handles both calls and texts. You can send SMS reminders from an automation without a third party app.
アクティブキャンペーン: Conditional content shows or hides blocks based on subscriber data, and dynamic content swaps entire sections per recipient. SMS add ons cover text messages, WhatsApp is included on higher tiers.
⚠️ 警告： SMS costs extra on both platforms. Budget for message credits before you promise your sales team a text sequence.
5. ランディングページとウェブフォーム
キープ： The landing page builder covers lead capture, checkout forms and appointment booking. You can connect multiple landing pages to the same campaign, and a web form submission can start automation 即座に.
アクティブキャンペーン: Landing pages arrive from the Plus tier upward. Form submissions trigger automations the same way, though you cannot take payment on one landing page without an external checkout tool.
6. Sales Pipeline and Custom Reports
キープ： Sales pipelines are visual and built for daily use by a sales team. Deals move by drag and drop, and pipeline management reporting shows where revenue stalls. This is where Keap pulls ahead for anyone chasing repeat business and cross sells.
アクティブキャンペーン: Reporting leans toward marketing metrics: opens, clicks, attribution and automation performance. Custom reports arrive on Pro. The sales pipeline exists but does less than Keap’s.
7. Lead Scoring and Advanced Segmentation
キープ： Lead scoring rates each prospect by engagement, so a rising lead score pushes the record to the top of the queue. Lead management and tracking then route that new lead to the right owner automatically.
アクティブキャンペーン: Advanced segmentation is the headline here. Score leads on email engagement, site visits or purchase history, then split a campaign by those scores. Sales engagement data feeds straight back into the next send.
8. AI Features and Content Creation
キープ： Keap AI drafts email copy and suggests automated actions from plain language prompts. It is helpful for a first draft, less so for a full customer journey.
アクティブキャンペーン: AI runs deeper here. Content creation tools write subject lines and body copy, while predictive sending times each delivery. The result is more advanced features for anyone treating email as a growth channel.
9. Integrations and Third Party Tools
キープ： More than 2,500 third party tools connect, with strong coverage of payment processing and e commerce tools. Numerous payment gateways plug in directly, which matters for e commerce businesses taking orders daily.
アクティブキャンペーン: Over 950 integrations, including Shopify, セールスフォース and WordPress, plus Zapier for the rest. Premium options cover CRM and ecommerce platforms, and that data sharpens segmentation.
10. 価格設定とコスト
Side by side, the gap is wide at entry level.
| 計画レベル | キープ | アクティブキャンペーン |
|---|---|---|
| エントリ | — | スタータープラン：月額15ドル |
| 中 | — | さらに：月額49ドル |
| 高度な | — | プロ版：月額79ドル |
| 最高級 | 月額299ドル（年間請求） | エンタープライズ：月額145ドル |
| 無料トライアル | 14日間 | 14日間、カードなし |
キープ： At $299/month you are buying a CRM, an email tool, a checkout and a phone line together. Add the $499 onboarding and $30 per extra user. It only pays off if you actually retire other subscriptions.
アクティブキャンペーン: $15/month buys real email marketing automation, which is hard to beat. But add ons and contact growth push the bill up quietly. Price the plan at your twelve-month contact count, not today’s.
さまざまなシナリオ
| 必要な場合は | 選ぶ | なぜ |
|---|---|---|
| The lowest monthly fee | アクティブキャンペーン | 月額15ドルから |
| Invoicing and payments in the CRM | キープ | Checkout forms are built in |
| Best in class email campaigns | アクティブキャンペーン | Stronger builder and deliverability |
| A visual sales pipeline | キープ | Deals move by drag and drop |
| 高度なセグメンテーション | アクティブキャンペーン | Segments by purchase history and behaviour |
| Fewer tools to manage | キープ | One dashboard replaces three apps |
| Hand-held onboarding | キープ | Free migration plus a success manager |
💰 あなたの予算
Keap costs $299/month billed annually, which is a real commitment for a young small business. ActiveCampaign starts at $15/month, so it wins on cash flow unless you are already paying for a separate CRM, invoicing tool and phone line.
🔌 あなたの技術スタック
Keap connects to more than 2,500 platforms and covers e commerce features like payment processing natively. ActiveCampaign offers 950+ integrations and leans on Zapier for the long tail, which is fine for most digital marketing stacks.
📝 販売プロセス
If a human closes the deal by phone, Keap features like the business line and pipeline view will earn their keep. If the funnel closes on your website, ActiveCampaign marketing automation does more to increase conversions.
🎓 あなたの経験レベル
Both are user friendly, but they reward different skills. Keap suits an owner who wants marketing automations set up once, while ActiveCampaign rewards a marketer who enjoys testing new features.
🆓 無料トライアルとデモ
Both give you 14 days, and ActiveCampaign asks for no card. Import a real contact list and run one campaign end to end rather than clicking around the demo data.
🛟 サポートオプション
Keap offers 24/7 chat, email and weekday phone support for US customers, plus a success manager on every plan. If you have needed assistance from a real person before, that difference matters more than any feature.
🔒 データプライバシーと 安全
ActiveCampaign is GDPR compliant and stores data on US servers, so EU teams should check how the Data Privacy Framework applies to them. Non profits and regulated firms should also ask both vendors about discounts and compliance paperwork before signing.
切り替えガイド
Already on one of them? Here is what changes.
🔄 KeapからActiveCampaignに切り替えますか？
✅ 得られるもの：
- A much lower monthly bill at the same contact count
- Better email templates, split testing and conditional content
- Predictive send times and deeper reporting
❌ 失うもの：
- Native invoicing, quotes and checkout
- The dedicated business line for calls and texts
- A success manager assigned to your account
📋切り替え方法：
- Export contacts, tags and notes from Keap as CSV
- Start the 14-day ActiveCampaign trial and request free migration
- Rebuild your top three automations, then move billing to a payment tool
🔄 ActiveCampaignからKeapに切り替えますか？
✅ 得られるもの：
- Invoicing, checkout forms and payments inside the CRM
- A pipeline your sales team will actually open daily
- Onboarding coaching and 2,500+ integrations
❌ 失うもの：
- The $15/month entry price
- 900+ automation templates and richer segmentation
- WhatsApp campaigns and transactional emails
📋切り替え方法：
- Export your lists, tags and automation map from ActiveCampaign
- Book Keap’s free migration and the onboarding session
- Rebuild forms and pipeline stages before you point traffic across
私たちのレビューで取り上げられなかったこと
This comparison focused on small businesses and small teams. We did not test high-volume sending above 100,000 contacts, agency multi-account setups, or custom API work. Deliverability figures come from vendor claims and published tests, not our own inbox trials. If you run a 50-seat sales floor, your priorities will differ from what we covered here.
最終評決
| カテゴリ | 勝者 |
|---|---|
| 💰価格 | アクティブキャンペーン |
| 🚀 Automation Builder | キープ |
| 📧 メールマーケティング | アクティブキャンペーン |
| 🎯 CRM and Sales Pipeline | キープ |
| 🧠 Segmentation and AI | アクティブキャンペーン |
| 💳 E Commerce and Payments | キープ |
| 🔌 連携機能 | キープ |
| 🛟 Support and Onboarding | キープ |
| 🏆総合優勝 | キープ |
🏆 優勝：KEAP
Keap wins 5 of 8 categories and rates 4.2 against 4.0.
最適な用途: service businesses, e commerce sellers, and owners consolidating tools into one system
These two are not really the same product. Keap CRM is a customer relationship management system with marketing and sales automation attached. ActiveCampaign is email marketing automation with a CRM attached.
We recommend Keap CRM if your growth goals depend on following up with people by phone, quote and invoice. The key features that justify the price are the pipeline, payments and the coaching you get on day one.
We recommend ActiveCampaign if email is the engine and budget is tight. The ActiveCampaign features list runs deeper on segmentation, testing and content, and $15/month buys more leads per dollar than anything Keap sells.
Pick the one that matches how you actually earn money, not the one with the longer feature page. Either way, better conversion rates come from the follow-up you build, not the logo on the login screen.
Keapの比較をもっと見る
Our full Keap review covers these matchups in more depth:
キープの勝利条件： flat all-in pricing, native invoicing and checkout, onboarding coaching included
HubSpotが優れている点： a genuinely free starting tier, reporting depth, and a far larger app marketplace
キープの勝利条件： a simpler learning curve, cleaner support, steadier product for non-agency owners
GoHighLevelが優れている点： white labelling, unlimited sub-accounts, and lower cost per client for agencies
キープの勝利条件： marketing automation depth, built-in payments, and email plus text in one place
Pipedriveが勝利した点： price per seat, faster pipeline data entry, and a lighter interface for pure selling
ActiveCampaignの比較
If you are shortlisting ActiveCampaignの代替品, start with our ActiveCampaign review and these three:
ActiveCampaignが優れている点： cost at the same contact volume, automation branching, and email-first workflows
HubSpotが優れている点： sales team tooling, native ミーティング scheduling, and unified reporting across departments
ActiveCampaignが優れている点： inbox placement, template quality, and stability for in-house marketing teams
GoHighLevelが優れている点： client management, funnel building, and bundled call and SMS tooling
ActiveCampaignが優れている点： lifecycle marketing, segmentation, and campaigns aimed at existing customers
即座に勝利を収めるポイント： 寒い アウトリーチ at volume, inbox rotation, and deliverability warm-up tooling
よくある質問
Keapは何に使われるのですか？
Small businesses use it to organise leads and run marketing and sales automation from one place. It handles the CRM, follow-up, quotes, invoices and payments together.
ActiveCampaignはCRMですか？
Yes, a CRM is included on every tier. It tracks deals, tasks and pipelines, but it is lighter than a sales-first system like Keap or Pipedrive.
InfusionsoftとKeapの違いは何ですか？
None, in practice. Infusionsoft rebranded as Keap to signal its focus on small business automation. The platform kept the same CRM and campaign engine underneath.
ActiveCampaignは高額ですか？
Not at entry. Starter costs $15/month, but the price climbs with your contact count, and extras like SMS or transactional sending are billed separately.
それは 最高のCRM for a small business?
Keap, if you sell services and need payments plus pipeline in one system. Choose ActiveCampaign when email drives revenue and you want the lower monthly cost.
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