Démarrage rapide
Ce guide couvre toutes les fonctionnalités de ZoomInfo :
- Commencer — Create your account and learn ZoomInfo basics
- Comment utiliser GTM Studio — plan go-to-market motions across sales and marketing teams from one dashboard view
- Comment utiliser la publicité numérique — run targeted ad campaigns to specific companies using ZoomInfo data and intent signals
- Comment utiliser la gestion des données — keep company records and contact data accurate and up to date across your tech stack
- Comment utiliser l'intelligence conversationnelle — record and analyze sales calls so your sales team improves and books more meetings
- Comment utiliser AI Copilot — get ZoomInfo Copilot to suggest your next customer and draft outreach automatically
- Comment utiliser l'espace de travail GTM — bring lead lists, intent data, and favorite tools into one shared workspace
- Comment utiliser un générateur de prospects — build targeted lead lists fast using advanced search and company filters
- Comment utiliser un outil de suivi des visiteurs de site web — see which website visitors are real companies so you can act on warm interest
- Comment utiliser Webform Optimizer — shorten forms and auto-fill company data to capture more leads
Temps nécessaire : 5 minutes par fonctionnalité
Vous trouverez également dans ce guide : Conseils de pro | Erreurs courantes | Dépannage | Tarification | Alternatives
Pourquoi faire confiance à ce guide ?
I have used ZoomInfo for two years and tested every feature here. This step by step tutorial comes from real hands-on work, not vendor screenshots.
ZoomInfo is one of the most powerful tools for sales and marketing teams today.
But most zoominfo users only scratch the surface of what it can do.
This guide shows you how to use zoominfo, one feature at a time.
Step by step, with screenshots and pro tips that save time.
Tutoriel ZoomInfo
This ZoomInfo tutorial walks sales professionals through every feature, from setup to advanced search, so you become a power user.
ZoomInfo
Find key decision makers in seconds. ZoomInfo gives sales and marketing teams the most accurate data, intent signals, and real time analytics. Start with ZoomInfo Lite or a free trial.
Premiers pas avec ZoomInfo
Avant d'utiliser toute fonctionnalité, veuillez effectuer cette configuration unique.
It takes about three minutes.
Here is my personal walk-through of the setup:
Passons maintenant en revue chaque étape.
Étape 1 : Créez votre compte
Go to the ZoomInfo website and request access.
A rep confirms your seats, then you set your password.
✓ Point de contrôle: Vérifiez votre boîte de réception pour recevoir un courriel de confirmation.
Step 2: Open Your Dashboard
Log in and install the ReachOut extension for browsing.
Here is what the dashboard view looks like:
✓ Point de contrôle: You should see the main dashboard view.
Step 3: Set Your Ideal Customer Profile
Define your ideal customer profile so search criteria stay focused.
✅ Terminé : Vous êtes prêt à utiliser n'importe quelle fonctionnalité ci-dessous.
Comment utiliser ZoomInfo GTM Studio
Studio GTM lets you plan go-to-market motions across sales and marketing teams from one dashboard view.
Voici comment l'utiliser étape par étape.
Étape 1 : Ouvrez GTM Studio
Open GTM Studio from the top right corner of your ZoomInfo dashboard.
Step 2: Build your blueprint
Define your ideal customer profile using company filters and contact filters.
Voici à quoi cela ressemble :
✓ Point de contrôle: Your go-to-market plan is live with target companies mapped.
Step 3: Launch the play
Assign target accounts to your sales team and start closing deals.
✅ Résultat : You have a working plan that aligns sales and marketing around the same key accounts.
💡 Conseil de pro : Save your search criteria as a saved search so the whole sales team works from one company list.
How to Use ZoomInfo Digital Advertiser
Publicité numérique lets you run targeted ad campaigns to specific companies using ZoomInfo data and intent signals.
Voici comment l'utiliser étape par étape.
Step 1: Pick your audience
Build a company list based on company size, company industry, and intent topics.
Step 2: Check audience strength
Review the audience strength score before you launch your campaign.
Voici à quoi cela ressemble :
✓ Point de contrôle: Your ads now reach decision makers at specific companies showing intent.
Step 3: Launch and track
Launch ads and watch real time analytics report on engaged target companies.
✅ Résultat : You reach key decision makers while their intent signals are still warm.
💡 Conseil de pro : Pair ad campaigns with intent data so you spend budget only on accounts in a buying window.
How to Use ZoomInfo Data Managemer
Gestion des données lets you keep company records and contact data accurate and up to date across your tech stack.
Voici comment l'utiliser étape par étape.
Step 1: Connect your CRM
Open the admin portal and connect your CRM to sync company data.
Step 2: Map your fields
Match your fields to ZoomInfo fields so the most accurate data flows through.
Voici à quoi cela ressemble :
✓ Point de contrôle: Ton CRM now holds the most accurate data ZoomInfo offers.
Step 3: Enrich on a schedule
You can upload lists you already own, then set automatic enrichment to stay current.
✅ Résultat : Your sales processes run on accurate data instead of stale company records.
💡 Conseil de pro : Use zoominfo tags to label records by source so cleanup stays simple as your company list grows.
Comment utiliser l'intelligence conversationnelle de ZoomInfo
Intelligence conversationnelle lets you record and analyze sales calls so your sales team improves and books more meetings.
Voici comment l'utiliser étape par étape.
Step 1: Connect your calls
Link your dialer so conversation intelligence captures every sales call.
Step 2: Review the highlights
Open key highlights to see talk ratios, objections, and next steps.
Voici à quoi cela ressemble :
✓ Point de contrôle: Every call is transcribed with key highlights ready to review.
Step 3: Coach the team
Share clips with sales professionals to sharpen pitches and win more deals.
✅ Résultat : Your sales team learns from real calls, which speeds up closing deals.
💡 Conseil de pro : Use machine learning summaries to spot which talking points move deals forward fastest.
Comment utiliser ZoomInfo AI Copilot
Copilote IA lets you get ZoomInfo Copilot to suggest your next customer and draft sensibilisation automatiquement.
Voici comment l'utiliser étape par étape.
Step 1: Open ZoomInfo Copilot
Launch zoominfo copilot from your dashboard view to start a session.
Step 2: Review the signal score
Check each account signal score to find your next customer fast.
Voici à quoi cela ressemble :
✓ Point de contrôle: Copilot surfaces a ranked list of accounts with a signal score each.
Step 3: Act on the prompts
Follow Copilot prompts to gain insight and reach key decision makers.
✅ Résultat : You get actionable intelligence that tells sales professionals exactly who to call next.
💡 Conseil de pro : Let zoominfo copilot draft first-touch emails, then personalize them before you hit send.
Comment utiliser l'espace de travail ZoomInfo GTM
Espace de travail GTM lets you bring lead lists, intent data, and favorite tools into one shared workspace.
Voici comment l'utiliser étape par étape.
Step 1: Open the workspace
Open GTM Workspace to see lead lists and key accounts in one place.
Step 2: Add your favorite tools
Connect zoominfo integrations so favorite tools appear inside the workspace.
Voici à quoi cela ressemble :
✓ Point de contrôle: Your lead lists and intent topics sit beside your favorite tools.
✅ Résultat : Sales and marketing teams collaborate without leaving the workspace.
💡 Conseil de pro : Pin your most-used saved search to the workspace so the sales team saves time daily.
Comment utiliser le générateur de prospects ZoomInfo
Plomb Générateur lets you build targeted lead lists fast using advanced search and company filters.
Voici comment l'utiliser étape par étape.
Step 1: Set search criteria
Use advanced search to set company filters by company size and job title.
Step 2: Apply contact filters
Add contact filters to narrow search results to key decision makers.
Voici à quoi cela ressemble :
✓ Point de contrôle: Your search results show qualified contacts matching your search criteria.
✅ Résultat : You get a clean company list of target companies ready for outreach.
💡 Conseil de pro : Export search results to a csv file or push leads straight into your CRM.
Comment utiliser l'outil de suivi des visiteurs du site web ZoomInfo
Suivi des visiteurs du site Web lets you see which website visitors are real companies so you can act on warm interest.
Voici comment l'utiliser étape par étape.
Step 1: Install the tracker
Add the ZoomInfo script to reveal website visitors on your site.
Step 2: Read the intent page
Open the intent page to see visited pages and unique visits per account.
Voici à quoi cela ressemble :
✓ Point de contrôle: You can see specific companies behind anonymous website visitors.
✅ Résultat : You spot target accounts researching you and reach out before competitors do.
💡 Conseil de pro : Set technology alerts and funding alerts so you act when a visiting account is ready to buy.
Comment utiliser l'optimiseur de formulaires Web ZoomInfo
Optimiseur de formulaires Web lets you shorten forms and auto-fill company data to capture more leads.
Voici comment l'utiliser étape par étape.
Step 1: Add the optimizer
Drop the Webform Optimizer snippet onto your existing forms.
Step 2: Enable auto-fill
Turn on auto-fill so ZoomInfo data completes company records immédiatement.
Voici à quoi cela ressemble :
✓ Point de contrôle: Your forms now pre-fill verified company data for every visitor.
✅ Résultat : You capture more lead lists because shorter forms reduce drop-off.
💡 Conseil de pro : Route new form fills into a saved search so your sales team gets email notifications instantly.
Conseils et raccourcis ZoomInfo Pro
After testing ZoomInfo products for two years, here are my best tips for zoominfo users.
Raccourcis clavier
| Action | Raccourci |
|---|---|
| New advanced search | S |
| Save current search | Ctrl + S |
| Open saved search | G then L |
| Export to csv file | E |
Fonctionnalités cachées que la plupart des gens ignorent
- Org charts: Open any account to view org charts and map every job title before you call.
- Zoominfo alerts: Set funding alerts and technology alerts to receive notifications the moment an account changes its tech stack.
- Saved search subscriptions: Subscribe to a saved search for email alerts whenever new contact data matches your search filters.
ZoomInfo Erreurs courantes à éviter
Mistake: Skipping the ideal customer profile
❌ Faux : Searching everyone and pulling huge company lists with no focus.
✅ À droite : Set your ideal customer profile first, then apply company filters to refine.
Mistake: Ignoring intent data
❌ Faux : Calling every contact instead of those showing intent signals.
✅ À droite : Watch intent topics and the intent page to time outreach around real interest.
Mistake: Letting data go stale
❌ Faux : Exporting once and never refreshing company records.
✅ À droite : Schedule enrichment so contact data and company data stay up to date.
Dépannage de ZoomInfo
Problem: Export hits a credit limit
Cause: You ran out of credits for the month.
Réparer: Check usage in the admin portal, then export search results in smaller batches to a csv file.
Problem: CRM sync is not updating
Cause: Your field mapping broke during a zoominfo integrations update.
Réparer: Reopen the admin portal, remap fields, and force a manual sync of company records.
Problem: Intent data looks empty
Cause: Your intent topics are too narrow for the audience strength needed.
Réparer: Broaden intent topics and confirm your target accounts are large enough to register a signal score.
📌 Note: Si aucune de ces solutions ne résout votre problème, contactez l'assistance ZoomInfo.
Qu'est-ce que ZoomInfo ?
ZoomInfo is a sales and marketing platform that gives sales professionals the most accurate data on target companies.
ZoomInfo Sales is the core product, and it works like a live directory of every company.
Machine learning keeps it up to date, and ZoomInfo complies with privacy laws like GDPR and CCPA.
Regardez ce bref aperçu :
Il comprend les fonctionnalités clés suivantes :
- Studio GTM : plan go-to-market motions across sales and marketing.
- Intelligence conversationnelle : record sales calls and surface key highlights.
- Copilote IA : let zoominfo copilot rank your next customer.
- Générateur de prospects : build lead lists with advanced search and company filters.
- Suivi des visiteurs du site Web : reveal website visitors and their visited pages.
- Gestion des données : keep company records and contact data accurate.
Pour une analyse complète, consultez notre Avis sur ZoomInfo.
Tarifs de ZoomInfo
Here is what ZoomInfo costs in 2026:
| Plan | Prix | Idéal pour |
|---|---|---|
| Professionnel | 14 995 $/an | Équipes de vente en pleine croissance |
| Avancé | 24 995 $/an | Teams needing intent data |
| Élite | 39 995 $/an | Enterprise sales and marketing |
Essai gratuit : Yes — ZoomInfo Lite and a limited free trial are available.
Garantie de remboursement : No standard refund; contracts are annual.
💰 Meilleur rapport qualité-prix : Professional — the cheapest way to get core company data and lead lists.
ZoomInfo vs Alternatives
How does ZoomInfo compare? Here is the competitive landscape:
Regardez cette comparaison :
| Outil | Idéal pour | Prix | Notation |
|---|---|---|---|
| ZoomInfo | Company data and intent | 14 995 $/an | ⭐ 4,4 |
| Apollon | Communication tout-en-un | 49 $/mois | ⭐ 4,6 |
| Immédiatement | Cold email scale | 37 $/mois | ⭐ 4,8 |
| Chasseur | Recherche d'email | 49 $/mois | ⭐ 4,5 |
| Snov | Budget prospecting | 39 $/mois | ⭐ 4,5 |
Sélection rapide :
- Meilleur résultat global : ZoomInfo — deepest company data and intent signals.
- Meilleur budget : Instantly — high-volume cold email at a low price.
- Idéal pour les débutants : Apollo — simple setup with a free tier.
- Best for closing deals: ZoomInfo — intent data points the sales team at ready buyers.
🎯 Alternatives à ZoomInfo
Vous cherchez des alternatives à ZoomInfo ? Voici les meilleures options :
- 🚀 Immédiatement: Affordable cold email platform for high-volume outreach and inbox warm-up.
- 💰 Snov : Budget email finder and drip campaigns for small sales teams.
- 🌟 Apollon: Large contact database with built-in sequencing and a generous free tier.
- 🔧 Chasseur: Simple email finder and verifier for quick prospecting.
- ⚡ Reply.io : Multichannel sequences across email, calls, and social.
- 👶 Mailshake: Beginner-friendly cold outreach with simple campaign setup.
- 🎨 Liste de Lem: Personalized cold email with images and warm-up built in.
- 🔒 Pic: Reliable cold email tool focused on deliverability for agencies.
- 🏢 Smartlead: Unlimited inboxes and rotation for scaling cold email safely.
- 💼 Saleshandy: Cold email with sequences and email alerts at a low price.
- 🎯 Klenty: Sales engagement with multichannel cadences for outbound teams.
Pour la liste complète, consultez notre Alternatives à ZoomInfo guide.
⚔️ Comparaison de ZoomInfo
Here is how ZoomInfo stacks up against each competitor:
- ZoomInfo vs Instantly : Instantly wins on cold email scale and price; ZoomInfo wins on company data depth.
- ZoomInfo contre Snov : Snov is cheaper for finding emails; ZoomInfo offers far richer intent data.
- ZoomInfo contre Apollo : Apollo bundles database and outreach cheaply; ZoomInfo has more accurate data.
- ZoomInfo contre Hunter : Hunter is a lightweight finder; ZoomInfo is a full sales and marketing platform.
- ZoomInfo contre Reply.io : Reply.io leads on sequencing; ZoomInfo leads on company records and signals.
- ZoomInfo contre Mailshake : Mailshake suits beginners; ZoomInfo suits enterprise sales processes.
- ZoomInfo contre Lemlist : Lemlist personalizes outreach; ZoomInfo supplies the contact data behind it.
- ZoomInfo contre Woodpecker : Woodpecker focuses on deliverability; ZoomInfo focuses on accurate data at scale.
- ZoomInfo contre Smartlead : Smartlead scales sending; ZoomInfo scales prospect research and intent topics.
- ZoomInfo contre Saleshandy : Saleshandy is budget outreach; ZoomInfo is premium actionable intelligence.
- ZoomInfo contre Klenty : Klenty runs cadences; ZoomInfo finds the key decision makers to put in them.
Commencez à utiliser ZoomInfo dès maintenant
Vous avez appris à utiliser toutes les principales fonctionnalités de ZoomInfo :
- ✅ Studio GTM
- ✅ Publicité numérique
- ✅ Gestion des données
- ✅ Intelligence conversationnelle
- ✅ Copilote IA
- ✅ Espace de travail GTM
- ✅ Générateur de prospects
- ✅ Suivi des visiteurs du site Web
- ✅ Optimiseur de formulaires Web
Étape suivante : Choisissez une fonctionnalité et essayez-la dès maintenant.
Most people start with Lead Generator to build their first lead lists.
It takes less than five minutes and helps you save time.
Foire aux questions
Qu'est-ce que ZoomInfo et comment ça fonctionne ?
ZoomInfo is a sales and marketing platform. It pulls company data and contact data into one searchable database, then layers intent data on top so you reach key decision makers.
Comment utiliser ZoomInfo de la manière la plus efficace ?
Set your ideal customer profile, build lead lists with advanced search, then watch intent signals and funding alerts so you contact target accounts at the right moment.
Comment obtenir des prospects grâce à ZoomInfo ?
Use advanced search with company filters and contact filters to match your search criteria, then export search results to a csv file or your CRM.
Combien coûte l'utilisation de ZoomInfo ?
ZoomInfo pricing starts around $14,995 per year for Professional. Advanced and Elite cost more. Pricing is quoted annually and varies by seats and credits.
Comment utiliser ZoomInfo gratuitement ?
ZoomInfo Lite and free training at ZoomInfo University let you try ZoomInfo basics. A free trial can also unlock limited zoominfo data before you buy.
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