Revisión de Insightly en 2024: ¿La mejor herramienta CRM para usted?

Are you really tired of juggling multiple tools to manage your customer relationships, sales pipelines, & project workflows?

This fragmentation can lead to inefficiencies, lost opportunities, and a lack of visibility across your business.

Insightly might be the all-in-one solution you’ve been searching for.

In this review, we’ll examine Insightly’s features, pricing, pros, and cons to help you decide if it’s the right fit for your negocio.

Perspicazmente

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¿Qué es Insightly?

Insightly is like a super-organized toolbox for your business.

It helps you keep track of all your customers and leads.

This is customer relationship management (CRM) or Insightly CRM.

It also helps you plan and manage your projects from start to finish (that’s project management).

¿Y la mejor parte?

It can automate many of your repetitive tasks (workflow automatización), giving you more time to focus on growing your business.

Who Created Insightly?

Insightly was founded back in 2009 by Anthony Smith with a simple idea: make business easier.

They started by building tools for contact management and task management.

As they grew, they realized businesses needed more than just that.

So, they expanded into a full-fledged CRM software that helps sales teams close deals and marketing teams attract new customers.

Today, Insightly’s vision is to be the go-to platform for all businesses of all sizes, helping them connect with customers, grow their revenue, and achieve their goals.

Top Benefits of Insightly

• Plataforma todo en uno: Insightly combines CRM tools, project management, and marketing automation in one place, eliminating the need for multiple software subscriptions.
• Enhanced customer relationships: Insightly helps you build stronger connections with your customers by providing a 360-degree view of their interactions with your business.
• Streamlined ventas process: Manage your sales pipeline and track your sales opportunities from lead to close with Insightly’s intuitive sa les tools.
• Efficient project management: Plan, execute, and track projects with Insightly’s robust project management features, including task assignment and progress monitoring.
• Powerful marketing automation: Insightly Marketing lets you create and automate targeted marketing campaigns, nurture leads, and track results.
• Customization and flexibility: Tailor Insightly to your unique business needs with its customizable fields, workflows, and reports.
• Integration with popular tools: Connect Insightly with your favorite apps like Google Workspace, Microsoft Office 365, and more.
• Mobile access: Stay connected & productive on the go with Insightly’s mobile apps for iOS y Android.
• 维护良好的发件人信誉：: Insightly’s intuitive interface makes it easy to learn and use, even for those without technical expertise.
• Excelente atención al cliente: Get the help you need with Insightly’s responsive customer support team and extensive knowledge base.
• Industry recognition: Insightly has received numerous awards and accolades, including being named an Editor’s Choice by PC Magazine.

Mejores características

Insightly isn’t just another CRM. It’s packed with features designed to make your work life easier.

Let’s take a closer look at some of the standout tools Insightly offers.

1. Tasks

Stay on top of your to-do list with Insightly’s task management system.

You can create tasks, assign tasks to team members, set due dates, and track progress.

It’s like having a personal assistant to keep you organized.

2. Contacts

Never lose track of a customer or lead again.

Insightly’s contact management system lets you store all their information in one place.

You can see their contact details, past interactions, and any notes you’ve made.

3. Leads

Turn leads into customers with Insightly’s lead management tools.

You can track leads through your sales pipeline, see where they’re at in the buying process, and nurture them with targeted marketing campaigns.

4. Organizations

Keep track of the companies you do business with.

Insightly’s organization management system lets you store company information, see related contacts, and track your interactions with them.

5. Emails

Connect your email to Insightly and see all your customer communication in one place.

You can also send emails directly from Insightly using pre-built email templates.

Plus, Insightly Service lets you manage customer support tickets right within the platform.

Precios

Pros y contras

Understanding the strengths & weaknesses of any software is crucial before investing.

Let’s weigh the pros and cons of Insightly to help you make an informed decision.

Alternatives to Insightly

He aquí varios Alternativas a Insightly con una breve descripción de cada uno de ellos:

• AI内容生成非常迅速。: Una plataforma de marketing y ventas todo en uno diseñada para agencias y empresas, que ofrece herramientas completas, como creadores de embudos, marketing por correo electrónico, automatización de SMS y gestión de clientes.
• Pipedrive: Un enfoque centrado en las ventas CRM conocido por sus intuitivos pipelines de ventas visuales, que ayudan a los equipos a gestionar las operaciones y realizar un seguimiento eficaz de los avances.
• Compró: Specializes in automation for small businesses, combining CRM functionalities with email marketing and sales pipeline management.
• ActiveCampaign: Una plataforma de automatización de la experiencia del cliente que integra funciones de marketing, ventas y comercio electrónico, lo que permite una comunicación personalizada y flujos de trabajo automatizados.
• HubSpot: Una plataforma ampliamente reconocida que ofrece un conjunto de "hubs" para ventas, marketing, atención al cliente, gestión de contenidos y operaciones, ideal para empresas que buscan soluciones integradas.
• ClickFunnels: Principalmente un embudo de ventas y una página de aterrizaje constructorcon algunas funciones de captación de clientes potenciales y marketing básico por correo electrónico, centrado en campañas en línea orientadas a la conversión.
• Gente: A simple, integrated, and proactive CRM with features like sales pipelines, email campaigns, contact management, and workflow automation.
• Instantáneamente: Esta empresa se centra en la búsqueda de clientes potenciales y la difusión de correo electrónico en frío, ofreciendo gestión de relaciones con los clientes, seguimiento de clientes potenciales y automatización del proceso de ventas.
• Haga clic hacia arriba: Una plataforma versátil de gestión del trabajo que se puede personalizar para que funcione como un CRM, ofreciendo funciones como la gestión de contactos, vistas del proceso de ventas, integración del correo electrónico y paneles personalizables.
• Monday CRM: A highly customizable platform structured like a spreadsheet, allowing for full-cycle lead management, sales forecasting, email synchronization, and activity tracking.
• Cápsula Gestión de relaciones con los clientes: Un CRM orientado al crecimiento diseñado para la simplicidad, que ayuda a las empresas a gestionar contactos, realizar un seguimiento de las operaciones de venta y mantener relaciones con los clientes con funciones como múltiples canalizaciones y gestión de tareas.
• CRM de Freshsales: Una opción rentable que ofrece amplias funciones para los equipos de ventas, como comunicación con clientes potenciales, herramientas de conversión, puntuación de clientes potenciales basada en IA y sólidas capacidades de integración.
• Salesforce: A robust, industry-leading CRM platform offering extensive features for sales, marketing, and service, known for its high customizability and scalability for larger enterprises.
• Zendesk: Primarily a customer service and support platform that also offers robust CRM capabilities, providing end-to-end customer interaction management and analytics.

Insightly Compared

Here’s a brief comparison of Insightly with these software solutions:

• Insightly vs Gohighlevel: Insightly combina CRM con gestión de proyectos, mientras que GoHighLevel es una plataforma integral para la automatización de ventas, marketing y agencias, que ofrece herramientas más amplias para la generación de clientes potenciales.
• Insightly vs Pipedrive: Insightly se centra en CRM con gestión de proyectos integrada; Pipedrive se especializa en la gestión visual del pipeline de ventas, a menudo preferida por los equipos centrados en las ventas.
• Insightly vs Keap: Insightly ofrece un sólido CRM con seguimiento de proyectos; Keap proporciona una potente automatización del marketing, campañas de correo electrónico y completas funciones de ventas.
• Insightly vs ActiveCampaign: Insightly fusiona CRM con capacidades de gestión de proyectos; ActiveCampaign destaca en automatización avanzada de marketing, secuenciación de correos electrónicos y puntuación de clientes potenciales.
• Insightly vs HubSpot: Insightly ofrece un sólido CRM con gestión de proyectos, mientras que HubSpot proporciona una amplia plataforma todo en uno para marketing, ventas y atención al cliente.
• Insightly vs Clickfunnels: Insightly es un CRM con gestión de proyectos; ClickFunnels es principalmente un constructor de embudos de ventas para crear páginas de aterrizaje y automatizar procesos de ventas.
• Insightly vs Folk: Insightly es un CRM completo con funciones de gestión de proyectos; Folk es una herramienta de gestión de contactos más ágil y colaborativa.
• Insightly vs Instantly: Insightly ofrece un sólido CRM y una solución de gestión de proyectos; Instantly se centra en la captación automatizada de clientes potenciales mediante correo electrónico.
• Insightly vs Clickup: Insightly integra CRM y gestión de proyectos; ClickUp es una plataforma versátil de gestión del trabajo que puede configurarse para tareas de CRM.
• Insightly vs Lunes: Insightly combina CRM con gestión de proyectos; Monday CRM es un sistema operativo de trabajo altamente personalizable, adaptable a diversas necesidades de CRM.
• Insightly vs Capsule CRM: Insightly es un CRM con más funciones y gestión de proyectos, mientras que Capsule CRM es un gestor de contactos y oportunidades de venta más sencillo y directo.
• Insightly vs Freshsales: Insightly ofrece un sólido CRM con gestión de proyectos; Freshsales CRM proporciona automatización avanzada de ventas, perspectivas de IA y comunicación multicanal.
• Insightly frente a Salesforce: Insightly es un CRM completo con gestión de proyectos integrada; Salesforce es una solución CRM de nivel empresarial, altamente personalizable y expansiva.
• Insightly vs Zendesk: Insightly is a CRM with project management features; Zendesk primarily focuses on customer support and service ticketing.

Personal Experience with Insightly

My team and I recently switched to Insightly, and it’s been a game-changer.

We used to juggle multiple tools for our sales, projects, and marketing, which was a mess.

Insightly brought everything together in one place, making our lives so much easier.

Here’s how Insightly helped us:

• Boosted our sales: We used Insightly’s sales pipeline to track leads and close deals faster. No more missed opportunities!
• Improved project management: We planned and executed projects seamlessly with Insightly’s task management and project tracking tools.
• Connected with customers: Insightly’s CRM helped us keep track of all our customer interactions and build stronger relationships.
• Automated our marketing: Insightly Marketing made it easy to create and send targeted email campaigns, saving us a ton of time.

Overall, Insightly has been a fantastic addition to our toolkit. It’s helped us streamline our workflows, improve collaboration, and achieve better results.

Reflexiones finales

Insightly is a powerful all-in-one platform that combines CRM, project management, and marketing automation.

It’s user-friendly, customizable, and packed with features to streamline your business processes.

While it might have a slight learning curve and a higher price tag than some competitors, its benefits far outweigh the drawbacks.

If you’re looking for a comprehensive solution to manage your customer relationships, sales, projects, and marketing, Insightly is definitely worth considering.

Give it a try and see how it can transform your business.

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