
Do you feel like you are drowning in sticky notes?
Trying to track every customer in a spreadsheet is messy.
You might write a name down and lose it five minutes más tarde.
When you lose that number, you lose the deal.
You miss out on money, and your team looks disorganized. It is stressful to guess what you need to do next.
Insightly stops the chaos.
It organizes your contacts, tasks, and sales in one place.
This guide will show you exactly how to use Insightly and its top features to get your negocio under control.

¿Listo para ver si Insightly es la solución ideal? Miles de empresas confían en él. Pruébalo y descubre por qué.
How to Use Tasks
A task is simply a job you need to finish. It could be a phone call, an email, or a meeting.
In insightly CRM, tasks are special because they connect directly to your projects and deals.
This keeps everything organized in one place.
Many users forget to follow up with leads. When you use tasks properly, you never drop the ball.
You can set due dates and reminders.
This ensures you always know what to do next for your customers.
Tutorial: Creating Your First Task
Setting up a task is quick. It connects your to-do list to your actual work.
- Go to the Tasks Tab: In the left sidebar, click the “Tasks” icon.
- Start a New Task: Click the red New Task button at the top of the screen.
- Name Your Task: Type a clear name. For example, imaginar you need to “Call the unbounce company about the new contract.
- Link It: This is the most important part. Find the “Related To” box. Type the name of the contact or organization. Now, this task lives on their profile page.
- Add Details: You can use custom fields to add extra information, such as priority level or estimated time.
- Set a Date: Pick a “Due Date” so the system reminds you.
- Save: Click the Save button. You are done.
Tutorial: Using Activity Sets
Do you do the same five things for every new client?
Bien negocio practices say you should not type those tasks every time.
You can use Activity Sets to speed this up. This is a basic form of automatización that saves you clicks.
- Find System Settings: Click your profile icon and go to “System Settings.”
- Locate Activity Sets: Look for the “Activity Sets” tab in the menu.
- Create a Set: Click “New Activity Set.” Name it something like “New Client Welcome.”
- Add Your Steps: List the standard jobs you do. For example:
- Send a welcome email.
- Mail the brochure.
- Schedule the kickoff meeting.
- Set the Timeline: Choose when these happen. You can set the email to go out immediately and the meeting for 3 days later.
- Apply It: The next time you get a new deal, you can add this entire set with one click.
Using these tools makes your CRM work harder for you. You stop worrying about your schedule and focus on closing deals.

How to Use AI Automations
Stop doing busy work. Automation is like having a robot asistente.
It handles the boring stuff so you can talk to real people. Insightly uses smart tools to move datos para ti.
This helps teams stay aligned and improves overall efficiency.
When you automate tasks, you save hours every week. Data entry errors go down. Speed goes up.
This lets you focus on building relationships instead of typing data.
Tutorial: Setting Up a Simple Workflow
You can set up rules to handle jobs automatically. For example, you can send an email instantly when you close a deal. You do not need a training video to figure this out. It is simple.
- Open Settings, then log in to your account. Click your profile icon and select “System Settings.”
- Find Automation: Look for “Workflow Automation” in the menu. Click “New Workflow.”
- Choose the Object: In Insightly, data types are called objects. Select “Opportunity” from the list.
- Set the Trigger: Select “When a record is updated.”
- Define Criteria: Tell the system what to look for. Choose “Stage” equals “Closed Won.”
- Add an Action: Select “Send Email.” Pick your “Thank You” email template.
- Activate: Turn it on. Now, every time you win, the system sends a thank-you note. It is a smart investment of your time to set this up once.
Tutorial: Using Insightly Copilot
Insightly has AI features that write for you. This helps you communicate with prospects faster. It gives you time to do other things.
- Open a Record: Go to a Contact or Lead page.
- Find the Email Tab: Look for the “Email” section.
- Launch AI: Start a new email. You will see an Asistente de IA button.
- Give a Command: Ask it to “Draft a follow-up email for a missed meeting.”
- Revisar: The AI writes the texto for you. Read it over to make sure it sounds like you.
- Send: Click send.
You just finished a writing job in seconds. Using these tools changes how you work.

How to Use Modern CRM
A “Modern CRM” is not just a digital address book. It is a visual map of your business.
It shows you who knows whom and where every dollar comes from. When you visualize your sales, you make better choices.
You can configure the system to fit exactly how your company works.
This section will walk you through Insightly’s visual tools.
These features help ensure that no deal gets lost in a messy list.
Tutorial: Customizing Your Pipeline (Kanban View)
The pipeline view looks like a board with columns. It lets you see your progress instantly.
- Find Opportunities: Click on the “Opportunities” tab.
- Switch Views: Look for the “Pipeline” icon. It looks like a board with columns.
- View the Stages: You will see columns like “Prospecting,” “Paso,” and “Negotiation.
- Move Deals: Click a deal card. Drag and drop it into the next column. The totals update automatically.
- Edit Stages: If the columns do not match your process, go to Settings. You can rename the stages there. This helps you track sales the way you actually talk about them in meetings.
Tutorial: Linking Records
This is a superpower of modern CRMs. You can connect different pieces of data.
This shows you the full picture.
- Open a Contact: Click on a name, like “Jane Doe.”
- Go to Related: Click the “Related” tab on her profile.
- Add a Link: Click “Add Link.” Search for another person, like “John Smith.”
- Define it: Type how they know each other. You might write “John is Jane’s Boss.”
- Save: Now, when you look at Jane, you see John too.

How to Learn More
If you want to master these tools, you have many options.
You can learn a lot by doing, but extra help is available.
- Watch Clips: Many training videos are available online.
- Search Online: You can find official guides on YouTube.
- Join Events: Sign up for webinars. These live events let you see experts demonstrate the tools.
Using these resources is the best way to get comfortable with the software.
Alternativas Insightly
Aquí hay varios Alternativas perspicaces con una breve descripción de cada uno:
- GoHighLevel: Una plataforma de marketing y ventas todo en uno diseñada para agencias y empresas, que ofrece herramientas integrales que incluyen creadores de embudos, marketing por correo electrónico, automatización de SMS y gestión de clientes.
- Pipedrive: Una empresa centrada en las ventas CRM conocido por sus canales de ventas visuales intuitivos, que ayudan a los equipos a gestionar acuerdos y realizar un seguimiento del progreso de manera eficiente.
- Keap: Se especializa en automatización para pequeñas empresas, combinando funcionalidades de CRM con email marketing y gestión del pipeline de ventas.
- HubSpot: Una plataforma ampliamente reconocida que ofrece un conjunto de “centros” para ventas, marketing, servicio al cliente, gestión de contenido y operaciones, ideal para empresas que buscan soluciones integradas.
- Embudos de clic: Principalmente un constructor de embudos de ventas y páginas de destino, con algunas capacidades de recopilación de clientes potenciales y marketing por correo electrónico básico, enfocado en campañas en línea impulsadas por la conversión.
- Gente: Un sistema simple, integrado y proactivo. CRM con funciones como canales de ventas, campañas de correo electrónico, gestión de contactos y automatización del flujo de trabajo.
- Instantáneamente: Esta empresa se centra en la búsqueda de clientes potenciales y difusión por correo electrónico en frío, que ofrece gestión de relaciones con los clientes, seguimiento de clientes potenciales y automatización del proceso de ventas.
- Haga clic hacia arriba: Una plataforma de gestión de trabajo versátil que se puede personalizar para funcionar como CRM y que ofrece funciones como gestión de contactos, vistas del flujo de ventas, integración de correo electrónico y paneles personalizables.
- CRM del lunes: Una plataforma altamente personalizable estructurada como una hoja de cálculo, que permite la gestión de clientes potenciales durante todo el ciclo, la previsión de ventas, la sincronización de correo electrónico y el seguimiento de actividades.
- CRM de cápsula: Un CRM orientado al crecimiento diseñado para la simplicidad, que ayuda a las empresas a administrar contactos, realizar el seguimiento de acuerdos de ventas y mantener relaciones con los clientes con funciones como múltiples canales y gestión de tareas.
- Perspicazmente: A CRM Adecuado para empresas pequeñas y medianas, ofrece gestión de contactos y proyectos, automatización del flujo de trabajo e informes sólidos, junto con una interfaz fácil de usar.
- CRM de Freshsales: Una opción rentable que ofrece amplias funciones para los equipos de ventas, que incluyen comunicación con clientes potenciales, herramientas de conversión, puntuación de clientes potenciales basada en inteligencia artificial y sólidas capacidades de integración.
- Fuerza de ventas: Una plataforma CRM sólida y líder en la industria que ofrece amplias funciones para ventas, marketing y servicio, conocida por su alta capacidad de personalización y escalabilidad para empresas más grandes.
- Zendesk: Principalmente una plataforma de soporte y servicio al cliente que también ofrece sólidas capacidades de CRM y proporciona gestión y análisis de la interacción con el cliente de extremo a extremo.
Comparado con Insightly
A continuación se muestra una breve comparación de Insightly con estas soluciones de software:
- Insightly frente a Pipedrive: Insightly se centra en CRM con gestión de proyectos integrada; Pipedrive se especializa en la gestión visual del flujo de ventas, a menudo preferida por los equipos centrados en ventas.
- Insightly frente a GoHighLevelInsightly es ideal para combinar CRM con la gestión de proyectos. Permite el seguimiento conjunto de ventas y proyectos. GoHighLevel es una plataforma integral para las necesidades de las agencias de marketing. Ofrece potentes herramientas de automatización de marketing y ventas, y permite gestionar múltiples clientes.
- Insightly frente a Keap: Insightly ofrece un CRM sólido con seguimiento de proyectos; Keap proporciona una potente automatización de marketing, campañas por correo electrónico y funciones de ventas integrales.
- Insightly frente a ActiveCampaign: Insightly fusiona CRM con capacidades de gestión de proyectos; ActiveCampaign se destaca en la automatización avanzada de marketing, la secuenciación de correo electrónico y la puntuación de clientes potenciales.
- Insightly frente a HubSpot: Insightly ofrece un CRM sólido con gestión de proyectos, mientras que HubSpot proporciona una amplia plataforma todo en uno para marketing, ventas y servicio al cliente.
- Insightly frente a Clickfunnels: Insightly es un CRM con gestión de proyectos; ClickFunnels es principalmente un constructor de embudos de ventas para crear páginas de destino y automatizar procesos de ventas.
- Insightly vs Folk: Insightly es un CRM integral con capacidades de gestión de proyectos; Folk es una herramienta de gestión de contactos más optimizada y colaborativa.
- Insightly vs Instantly: Insightly ofrece una solución robusta de CRM y gestión de proyectos; se centra instantáneamente en el alcance automatizado por correo electrónico frío y la generación de clientes potenciales.
- Insightly frente a ClickUp: Insightly integra CRM y gestión de proyectos; ClickUp es una plataforma de gestión de trabajo versátil que se puede configurar para tareas de CRM.
- Insightly vs Lunes: Insightly combina CRM con gestión de proyectos; Monday CRM es un sistema operativo de trabajo altamente personalizable, adaptable a diversas necesidades de CRM.
- Insightly frente a Capsule CRM: Insightly es un CRM con más funciones y gestión de proyectos, mientras que Capsule CRM es un rastreador de contactos y oportunidades de venta más simple y directo.
- Insightly frente a Freshsales: Insightly ofrece un CRM sólido con gestión de proyectos; Freshsales CRM proporciona automatización de ventas avanzada, información de IA y comunicación multicanal.
- Insightly frente a Salesforce: Insightly es un CRM integral con gestión de proyectos integrada; Salesforce es una solución de CRM de nivel empresarial, altamente personalizable y expansiva.
- Insightly frente a Zendesk: Insightly es un CRM con funciones de gestión de proyectos; Zendesk se centra principalmente en la atención al cliente y la gestión de tickets de servicio.
Conclusión
We covered a lot today. You learned how to create tasks that track themselves.
You saw how AI automations can handle your busy work. You also explored modern CRM features that clearly show your sales.
Insightly is a powerful tool. However, it only works if you use it every day.
Do not be afraid to click buttons and test new things.
You cannot break the system. Start small by picking one feature from this guide.
Use it today. Your future self will thank you for finally getting organized.
Preguntas frecuentes
How does Insightly work?
Insightly stores your customer data in one place. It links contacts to projects and emails. This helps you see the full history of every relationship so you can sell faster.
¿Es fácil de usar Insightly?
Yes, it is built for small businesses. The design is simple and visual. Most users can learn the basics, like adding contacts or moving deals, in just a few minutes.
How do I add a field in Insightly?
Go to System Settings and click Objects and Fields. Pick an object like “Contacts.” Click New Field, choose a type, name it, and save it to your layout.
Does Insightly have a mobile app?
Yes, it has apps for both iOS and Androide. You can scan business cards, update your sales pipeline, and view customer details while you are away from your desk.
Who uses Insightly?
Small and mid-sized businesses mostly use it. Companies in consulting, manufacturing, and technology use it to manage sales and projects on a single platform.
How to set up Insightly?
First, sign up and invite your team. Connect your email and calendar. Then, create your custom fields and import your data from a spreadsheet to start working immediately.
More Facts about Insightly
- Extra Help: Insightly has a special “Premier” plan that gives you your own maestro and faster help when you have a problem.
- One-on-One Learning: With the top plan, you get private online lessons and expert coaching to help your team use the software better.
- Smart Planning: The plan includes reviews to make sure your company is getting its money’s worth and long-term programs to keep everyone using the tools.
- Connecting Apps: Insightly can talk to over 500 other computer programs through a tool called AppConnect, so all your work stays in one place.
- Tracking Success: You can build colorful dashboards to see how well you are selling things and if your projects are finishing on time.
- Auto-Marketing: The “journey constructor” sends out emails automatically to people who might want to buy from you, based on what they click.
- Fast Task Lists: You can save lists of chores and meetings called “Activity Sets” so you don’t have to type them out every single time.
- From Sales to Work: Unlike many other tools, Insightly has project management built-in, so you can start working on a project the moment a customer says “yes.”
- Record Keeping: It automatically keeps track of every phone call, email, and meeting you have with a customer so you never forget what happened.
- Smooth Handoffs: You can set up “workflows” that automatically send welcome emails or tell the next team when it is their turn to work.
- Centro de aprendizaje: There is a big collection of YouTube videos, articles, and webinars that show you tips and tricks for using the CRM.
- Asistente de IA: In 2026, Insightly uses AI to read long email chains for you and even help you write replies to customers.
- Rule-Based Actions: You can tell the computer to do things for you, like changing a customer’s status or sending an alert, whenever certain rules are met.













