Cómo utilizar Copper CRM: ¿la mejor herramienta de CRM en 2025?

Ever feel like you’re juggling too many balls when dealing with customers?

That’s where customer relationship management (CRM) software comes in.

Think of it as your super-organized digital assistant.

Cobre CRM is one of these tools, and it’s really good at smoothing the sales process.

In this guide, we’ll show you how to use Copper CRM, incluso si eres un principiante total.

¡Vamos a sumergirnos!

CRM de cobre

Ditch the datos entry drudgery! Copper CRM seamlessly integrates with Google Workspace, so you can manage leads and close deals without leaving your inbox.

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Getting Started with Copper CRM

Okay, so you’re ready to give Copper CRM ¿Un intento?

¡Genial! Aquí te explicamos cómo empezar:

Registrarse

• Head over to the Copper CRM website. You’ll see a big button that says “Free Trial” or “Get Started.” Click it!
• They have several different plans to choose from. The basic plan is probably enough if you’re starting out. You can always upgrade más tarde Si necesita más funciones.
• The best part? Copper CRM works seamlessly with your Google account. So, if you use Gmail or Google Calendar, setting up will be super easy.

Encontrando tu camino

When you first log in, you’ll see the Copper CRM dashboard.

Think of this as your home base. It gives you a quick overview of your sales.

Here are some of the main things you’ll see:

• Leads: These are potential customers who have shown interest in your negocio.
• People: This is where you store all your contact information for leads, customers, and anyone else you work with.
• Companies: If you work with businesses, you can keep track of them here.
• Tuberías: This is where you see your sales process in action. It shows you where each deal is, from the first contact to closing the sale.

Don’t worry if it seems like a lot at first. You’ll get the hang of it quickly! Copper CRM is designed to be user-friendly, and you can customize it to work best for you.

Why is this important for your business?

• Sales reps can easily see what’s going on with their deals and stay organized.
• You can connect Copper CRM to your Google Calendar to schedule meetings and reminders.
• Flujo de trabajo automatización could help you save time by automating tasks like sending emails or updating records.
• Copper CRM can support your overall business development efforts by streamlining your sales process.

In the next section, we’ll learn how to add and manage your contacts in Copper CRM. Let’s go!

Managing Your Contacts in Copper

Contacts are key to any CRM.

Copper CRM makes managing them a breeze!

Agregar contactos

• Manually: Enter contact details yourself.
• Importar: Bring in contacts from spreadsheets like Google Sheets or other CRMs.
• Chrome extension: Quickly grab contact info from emails and websites.

Mantenerse organizado

• Contact types: Group contacts (leads, customers, etc.).
• Etiquetas: Categorize contacts with labels (e.g., “hot prospect”).
• Notas: Add essential details to contact profiles.

Finding Contacts Fast

• Buscar: Find contacts by name, email, company, etc.
• Filtros: Create custom filters to find specific contacts (e.g., “leads in California”).

Why this matters:

• Strong lead management helps you track and nurture leads.
• Easy sharing of contact info with your team using Google Sheets and Google Docs.
• Build better relationships by monitoring interactions and adding notes.
• Lead scoring helps you to focus on the most promising leads.

On to the next step: working with leads and opportunities!

Working with Leads and Opportunities

Leads are potential customers, and opportunities are deals you’re working on.

Copper CRM helps you manage both!

What are Leads?

Leads are people or companies who might be interested in what you sell.

Copper CRM helps you track leads so you remember them.

You can add notes about each lead, like where they came from and their interest.

Turning Leads into Opportunities

When a lead gets severe, it becomes an opportunity!

This means you’re moving them through your sales process. Copper CRM helps you see where each deal is at.

The Sales Pipeline

The sales pipeline is like a map of your sales process.

It shows you each step a deal goes through, from the first contact to the final sale.

Copper CRM makes it easy to see what’s happening with each opportunity.

Why this matters:

• Easily track leads and take advantage of every chance to connect.
• Smoothly move leads through your sales process and increase your chances of closing deals.
• See your sales pipeline and identify any bottlenecks.
• Improve team adoption by providing a clear and visual way to manage the sales process.
• Use email templates to communicate effectively with leads and opportunities at each pipeline stage.

Next, we’ll look at how Copper CRM can automate your work and save you time!

Automating Your Workflow with Copper

Imagine if Copper CRM could do some of your work for you.

That’s what automation is all about!

Why Automate?

Automation saves you time and helps you get more done.

It’s like having a robot assistant that handles repetitive tasks.

What Can Copper Automate?

• Correos electrónicos: Copper can send emails automatically, like welcome messages to new leads or follow-up messages after a meeting.
• Tareas: It can create reminders for you, like “call this lead tomorrow” or “send a proposal next week.”
• Flujos de trabajo: You could set up workflows to automate whole processes, like moving a lead to the next stage when they take a specific action.

How Does This Help You?

• More free time: Spend less time on busy work and more on what matters, like talking to customers.
• Fewer mistakes: Automation helps you avoid errors that can happen when you do things manually.
• Clientes más felices: Stay in touch with your customers without lifting a finger.

Examples of automation in action:

• Send a welcome email to every new lead that enters your Gmail bandeja de entrada.
• Make a task to follow up with a lead a week after your initial meeting.
• Use drip campaigns to nurture leads with a series of automated emails.
• Automatically move a lead to the “qualified” stage when they download a resource from your website.

You could focus on building relationships & closing deals by automating your day-to-day work.

Up next, we’ll share some helpful tips & tricks for using Copper CRM like a pro!

Alternativas a Copper CRM

Aquí hay varios Alternativas al CRM de cobre con una breve descripción de cada uno:

• GoHighLevel: Una plataforma de marketing y ventas todo en uno diseñada para agencias y empresas, que ofrece herramientas integrales que incluyen creadores de embudos, marketing por correo electrónico, automatización de SMS y gestión de clientes.
• Pipedrive: Un CRM centrado en las ventas conocido por sus canales de ventas visuales intuitivos, que ayuda a los equipos a gestionar acuerdos y realizar un seguimiento del progreso de manera eficiente.
• Keap: Se especializa en automatización para pequeñas empresas, combinando funcionalidades de CRM con email marketing y gestión del pipeline de ventas.
• Campaña activa: Una plataforma de automatización de la experiencia del cliente que integra funcionalidades de marketing, ventas y comercio electrónico, lo que permite una comunicación personalizada y flujos de trabajo automatizados.
• HubSpot: Una plataforma ampliamente reconocida que ofrece un conjunto de “centros” para ventas, marketing, servicio al cliente, gestión de contenido y operaciones, ideal para empresas que buscan soluciones integradas.
• Embudos de clic: Principalmente un embudo de ventas y una página de destino. constructor, con algunas capacidades de recopilación de clientes potenciales y marketing por correo electrónico básico, centrándose en campañas en línea impulsadas por la conversión.
• Gente: Un CRM simple, integrado y proactivo con funciones como canales de ventas, campañas de correo electrónico, gestión de contactos y automatización del flujo de trabajo.
• Instantáneamente: Esta empresa se centra en la búsqueda de clientes potenciales y correo electrónico frío Alcance, ofreciendo gestión de relaciones con los clientes, seguimiento de clientes potenciales y automatización del proceso de ventas.
• Haga clic hacia arriba: Una plataforma de gestión de trabajo versátil que se puede personalizar para funcionar como CRM y que ofrece funciones como gestión de contactos, vistas del flujo de ventas, integración de correo electrónico y paneles personalizables.
• CRM del lunes: Una plataforma altamente personalizable estructurada como una hoja de cálculo, que permite la gestión de clientes potenciales durante todo el ciclo, la previsión de ventas, la sincronización de correo electrónico y el seguimiento de actividades.
• Cápsula Gestión de relaciones con el cliente: Un CRM orientado al crecimiento diseñado para la simplicidad, que ayuda a las empresas a administrar contactos, realizar el seguimiento de acuerdos de ventas y mantener relaciones con los clientes con funciones como múltiples canales y gestión de tareas.
• Perspicazmente: Un CRM adecuado para pequeñas y medianas empresas, que ofrece gestión de contactos y proyectos, automatización del flujo de trabajo y una sólida reportando, junto con una interfaz fácil de usar.
• CRM de Freshsales: Una opción rentable que ofrece amplias funciones para los equipos de ventas, que incluyen comunicación con clientes potenciales, herramientas de conversión, puntuación de clientes potenciales basada en inteligencia artificial y sólidas capacidades de integración.
• Fuerza de ventas: Una plataforma CRM sólida y líder en la industria que ofrece amplias funciones para ventas, marketing y servicio, conocida por su alta capacidad de personalización y escalabilidad para empresas más grandes.
• Zendesk: Principalmente una plataforma de soporte y servicio al cliente que también ofrece sólidas capacidades de CRM y proporciona gestión y análisis de la interacción con el cliente de extremo a extremo.

Conclusión

So there you have it! You’ve learned the basics of Copper CRM.

It’s a really helpful tool for keeping your contacts organized, managing your leads, and making more sales.

The best part is that it’s super easy to use, especially if you’re already using Gmail and Google Calendar.

Don’t forget that Copper CRM can even do some of the work for you with automation!

Now it’s time to try it out for yourself!

See how Copper CRM can help your business grow.

If you get stuck, remember that Copper has tons of helpful resources on their website.

¡Feliz venta!

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