⚡ Veredito rápido:
- Preços: Zoho Social starts at $0 (free plan) vs Later at $16.67/month
- Ideal para: Zoho Social for businesses needing CRM integration, Later for Instagram-focused creators
- Principal diferença: Zoho Social offers a free plan and deeper negócios integrations while Later excels at visual content planning
- Nossa escolha: Zoho Social for most users — better value with its free tier and business-focused features
Managing multiple social media accounts takes time.
Zoho Social and Later both promise to make it easier.
But they take very different approaches to social media management.
One focuses on business integrations and team collaboration.
The other prioritizes visual planning and Instagram-first features.
Esta comparação detalha qual ferramenta se adapta melhor ao seu fluxo de trabalho.
Visão geral
This Zoho Social vs Later comparison covers pricing, features, and ease of use for both tools.
Também analisamos para quem cada plataforma funciona melhor.
Our sources include published specs, official documentation, and user reviews from G2.
By the end, you’ll know which social media management tool fits your needs.
O que é o Zoho Social?
O Zoho Social é uma ferramenta de gerenciamento de mídias sociais para empresas e agências.
It helps teams schedule posts, monitor mentions, and track performance.
The platform connects with Facebook, Instagram, LinkedIn, and X (Twitter).
Most users choose it for its deep integration with other Zoho apps.
Zoho Social
Manage multiple social media channels from one platform. Schedule posts, monitor hashtags, and track performance with custom reports.
Preços sociais do Zoho
Here’s what Zoho Social costs in 2026. The pricing is straightforward.
| Plano | Preço | Ideal para |
|---|---|---|
| Livre | $0 | Indivíduos testando a plataforma |
| Padrão | US$ 10/mês | Pequenas empresas começando |
| Profissional | $ 30/mês | Equipes em crescimento precisam de mais recursos. |
| Premium | US$ 40/mês | Agências e equipes maiores |
Pricing verified May 2026.
Teste grátis: Yes, Zoho Social offers a free plan with limited features.
Garantia de reembolso: Zoho offers refunds within the first 30 days of paid plans.
📌 Observação: The free plan lets you manage one brand with limited posts. Paid plans unlock bulk scheduling and team collaboration features.
⚠️ Aviso: Annual billing saves money, but monthly plans offer more flexibility if you’re unsure about long-term use.
Principais benefícios do Zoho Social
Here’s what makes Zoho Social worth considering:
- Agendamento SmartQ: The platform suggests optimal posting times based on when your audience is most active.
- Integração do aplicativo Zoho: Conecte-se com a Zoho CRM, Bigin, and other Zoho apps to sync customer data.
- Relatórios personalizados: Build unlimited reports to track the social media performance metrics that matter to you.
- Monitoramento em tempo real: Monitor hashtags, keywords, and mentions to discover new leads and engage with your audience.
- Colaboração em equipe: Role-based permissions and content approval workflows keep teams organized.
- Rascunhos offline: Work on new posts while disconnected. Drafts sync automatically when you’re back online.
O que nossa equipe observou
Nosso escritor signed up for Zoho Social and spent several days exploring the platform. Here’s what stood out:
Prós e contras do Zoho Social
✅ Prós
- Plano gratuito disponível para teste.
- Integração profunda com o Zoho CRM e outros aplicativos Zoho.
- Interface limpa e intuitiva, fácil de navegar.
- Preços acessíveis em comparação com os concorrentes.
- Custom reports for tracking specific metrics
❌ Contras
- User interface could use visual improvements
- Limited advanced features compared to enterprise tools
- Social listening features are basic on lower plans
O que é o depois?
Later is a social media scheduler built for visual content creators.
It helps influencers and brands plan Instagram, TikTok, and Pinterest posts.
The platform features a visual content calendar and media library.
Most users choose Later for its drag-and-drop scheduling and Linkin.bio feature.
Mais tarde
Plan your Instagram feed visually with drag-and-drop scheduling. Store media, get hashtag suggestions, and create Linkin.bio landing pages.
Preços posteriores
Here’s what Later costs in 2026. No free plan is available.
| Plano | Preço | Ideal para |
|---|---|---|
| Iniciante | US$ 16,67/mês | Indivíduos que estão começando |
| Crescimento | US$ 33,33/mês | Growing creators and small teams |
| Avançado | $ 73,33/mês | Agências e empresas maiores |
Pricing verified May 2026.
Teste grátis: Sim, o Later oferece um período de teste gratuito de 14 dias para os planos pagos.
Garantia de reembolso: G2 reviews mention issues with refund policies for annual subscriptions.
📌 Observação: Later previously offered a free plan but it has limited features now. The paid plans unlock unlimited posts and analytics.
⚠️ Aviso: G2 reviews report frustration with Later’s billing and cancellation process. Read the terms before committing to annual plans.
Principais benefícios do posterior
Here’s what makes Later worth considering:
- Calendário de conteúdo visual: Drag and drop posts onto your calendar to see exactly how your Instagram feed will look.
- Sugestões de hashtags: Get unique hashtag recommendations tailored to boost engagement on each post.
- Linkin.bio: Create a landing page that turns your Instagram and TikTok bio link into a mini website.
- Biblioteca de mídia: Store graphic images, add notes, and organize all your content in one place.
- Cronograma rápido: Drag and drop posts onto time slots to schedule content faster.
- Agendamento de Stories do Instagram: Schedule Instagram Stories, feed posts, and reels ahead of time.
O que nossa equipe observou
Our writer signed up for Later and spent time exploring the platform. Here’s what stood out from that hands-on experience:
Prós e contras posteriores
✅ Prós
- Visual content calendar makes feed planning easy
- Hashtag suggestions tailored to your content
- Linkin.bio feature drives traffic from social profiles
- Mobile app lets you schedule posts on the go
- Instagram-focused features for visual creators
❌ Contras
- Não há mais plano gratuito disponível.
- Recursos de colaboração limitados para equipes
- Customer service issues reported in reviews
- Facebook integration can be cumbersome
Comparação de recursos
Ready to dive into a detailed comparison of Zoho Social vs Later?
Vamos explorar 10 funcionalidades principais para ajudar você a determinar qual plataforma melhor se adapta às suas necessidades.
| Recurso | Zoho Social | Mais tarde |
|---|---|---|
| Preço inicial | $0 (Plano gratuito) | US$ 16,67/mês |
| Plano Gratuito | ✅ | ❌ |
| Calendário de Conteúdo Visual | ✅ | ✅ |
| Agendamento em massa | ✅ | ✅ |
| Integração de CRM | ✅ (Zoho CRM) | ❌ |
| Recurso do Linkin.bio | ❌ | ✅ |
| Sugestões de hashtags | ✅ | ✅ |
| Colaboração em equipe | ✅ (Avançado) | ✅ (Básico) |
| Monitoramento de mídias sociais | ✅ | ❌ |
| Ideal para | Empresas e agências | Visual creators and influencers |
1. Agendamento e Publicação
Zoho Social: Schedule posts across multiple social media platforms from one dashboard. The SmartQ feature suggests optimal posting times based on audience activity. Bulk scheduling lets you add posts to a publishing queue and reach the right audience at the best times.
Mais tarde: The Quick Schedule feature lets you drag and drop posts onto time slots. The visual planner shows exactly how your Instagram feed will look before publishing. You can schedule Instagram Stories, feed posts, and reels ahead of time.
2. Planejamento de Conteúdo Visual
Zoho Social: The platform includes a content calendar for planning and rescheduling posts. You can see scheduled posts across all connected social media accounts in one view. The interface is clean and easy to navigate.
Mais tarde: The visual content calendar is Later’s standout feature. Drag and drop posts to rearrange your Instagram feed preview. The media library stores your images with notes for easy organization.
3. Social Media Platforms Supported
Zoho Social: Supports Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Pinterest, TikTok, and Google Business Profile. The platform now covers 11+ social media platforms for posting and monitoring.
Mais tarde: Posts to Instagram, TikTok, Twitter, Facebook, LinkedIn, and Pinterest. The platform is Instagram-first in design but covers other major social channels.
4. Análise e Relatórios
Zoho Social: Build custom reports to track the metrics that matter to your business. The platform provides detailed analytics on reach, engagement, and conversions. Agencies can generate white-label branded reports for clients.
Mais tarde: Analytics cover post-performance, audience engagement, and follower growth trends. Basic Instagram analytics are included in all plans. The reporting is more limited compared to business-focused tools.
5. Colaboração em equipe
Zoho Social: Role-based permissions let you control what team members can access. Content approval workflows ensure posts get reviewed before publishing. Teams can collaborate on creating and scheduling content together.
Mais tarde: G2 reviews note that Later lacks strong collaboration features. The platform works better for individuals than for social media teams. Multi-user workflows are basic compared to dedicated team tools.
⚠️ Aviso: If team collaboration is essential to your workflow, Zoho Social offers more advanced features for managing multiple users and approval processes.
6. Social Listening and Monitoring
Zoho Social: Monitor hashtags, keywords, and mentions in real-time through a unified feed. Discover new leads and engage with your audience as conversations happen. The social listening feature helps track brand mentions across platforms.
Mais tarde: The platform does not include social listening features. You cannot monitor mentions or track keywords outside of your scheduled posts. This is a gap for businesses needing to track brand conversations.
7. Hashtag Tools
Zoho Social: Monitor hashtags to track performance and discover trending topics. The Zia AI Assistente suggests hashtags for your posts. Hashtag tracking helps measure campaign effectiveness.
Mais tarde: Unique hashtag suggestions are tailored to each post you create. The tool recommends hashtags to increase engagement based on your content. Hashtag suggestions save time when adding posts to your schedule.
8. Integrações
Zoho Social: Deep integration with other Zoho apps is a major advantage. Connect to Zoho CRM, Bigin, Marketing Automação, and more. Customer data syncs between your social media management and sales tools.
Mais tarde: Integrations are more limited compared to business-focused tools. The platform connects to major social networks but lacks CRM or marketing automation integrations. Content creators may not need these business integrations.
9. Experiência com o aplicativo móvel
Zoho Social: The mobile app syncs with the browser version for managing social media on the move. Work on posts while disconnected and drafts automatically sync when back online. Users appreciate the mobile app’s functionality.
Mais tarde: The Later mobile app lets you create and schedule posts on the go. Capture content when inspiration strikes and add posts directly to your calendar. The app is designed for creators who manage content from their phones.
10. Preços e Custos
Vamos comparar os planos de preços lado a lado.
| Nível do Plano | Zoho Social | Mais tarde |
|---|---|---|
| Livre | $0 | ❌ Sem plano gratuito |
| Nível inicial | US$ 10/mês (Padrão) | US$ 16,67/mês (Iniciante) |
| Nível intermediário | US$ 30/mês (Profissional) | US$ 33,33/mês (Crescimento) |
| Nível superior | US$ 40/mês (Premium) | US$ 73,33/mês (Avançado) |
Zoho Social: The free plan makes it accessible for testing. Paid plans start at $10/month, which is more affordable than most social media management tools. The Premium plan at $40/month includes agency features.
Mais tarde: Plans range from $16.67 to $73.33 per month depending on features. The lack of a free plan means you need to commit to paid pricing from the start. The Advanced plan at $73.33/month is nearly double Zoho Social’s top tier.
Diferentes cenários
| Se você precisar | Escolher | Por que |
|---|---|---|
| Um plano gratuito para começar. | Zoho Social | Nível gratuito disponível |
| Planejamento visual de feed | Mais tarde | Drag-and-drop calendar |
| Integração de CRM | Zoho Social | Connects to Zoho apps |
| Linkin.bio pages | Mais tarde | Built-in bio link feature |
| Colaboração em equipe | Zoho Social | Permissões baseadas em funções |
| Instagram-first focus | Mais tarde | Visual creator tools |
💰 Seu orçamento
Zoho Social wins on pricing with a free plan and $10/month entry point. Later requires at least $16.67/month to get started.
🔌 Seu conjunto de tecnologias
Se você já Use o Zoho CRM or other Zoho apps, Zoho Social integrates directly. Later works well standalone but lacks business app integrations.
📝 Seu estilo de conteúdo
Later excels at visual content planning for Instagram-focused creators. Zoho Social handles texto and visual content equally well across multiple platforms.
🎓 Seu nível de experiência
Both platforms have user-friendly interfaces. Zoho Social’s clean design makes it easy for beginners while Later’s visual calendar feels intuitive for creators.
🆓 Testes e demonstrações grátis
Zoho Social offers a permanent free plan. Later provides a 14-day free trial for paid plans. Try Zoho Social first since there’s no time limit.
🛟 Opções de suporte
Zoho has a larger support network across its product suite. G2 reviews mention customer service issues with Later, especially around billing.
Guia de Troca
Já utiliza alguma dessas ferramentas? Veja o que esperar se você mudar.
🔄 Está pensando em migrar do Zoho Social para o Later?
✅ O que você vai ganhar:
- Visual feed preview for Instagram planning
- Recurso de página inicial do LinkedIn.bio
- Hashtag suggestions tailored to each post
❌ O que você perderá:
- Acesso gratuito ao plano
- Zoho CRM and app integrations
- Recursos de escuta e monitoramento de mídias sociais
📋 Como mudar:
- Export your content calendar and scheduled posts from Zoho Social
- Inscreva-se para o teste gratuito de 14 dias do Later.
- Upload your media library and reconnect social accounts
🔄 Pensando em migrar do Later para o Zoho Social?
✅ O que você vai ganhar:
- Plano gratuito para reduzir custos
- Social listening and real-time monitoring
- Deep Zoho suite integration
❌ O que você perderá:
- Visual Instagram feed preview
- Páginas de destino do Linkin.bio
- Drag-and-drop visual planner
📋 Como mudar:
- Download your media library and save scheduled post content from Later
- Create a free Zoho Social account
- Conecte suas contas de redes sociais e importe seu conteúdo.
O que nossa avaliação não abordou
This comparison focused on individual users and small to medium teams. We didn’t test enterprise-level features or evaluate how either tool performs for agencies managing dozens of clients. Custom API integrations and white-label options weren’t part of this review. If you’re managing 20+ social accounts, your priorities may differ from what we’ve covered.
Veredicto final
| Categoria | Ganhador |
|---|---|
| 💰 Preços | Zoho Social |
| 📅 Planejamento Visual | Mais tarde |
| 📊 Análises | Zoho Social |
| 👥 Colaboração em equipe | Zoho Social |
| 🔌 Integrações | Zoho Social |
| 📱 Experiência Móvel | Gravata |
| 🏆 Vencedor Geral | Zoho Social |
🏆 VENCEDOR: Zoho Social
Zoho Social wins 4 out of 6 categories.
Ideal para: Businesses needing CRM integration, teams requiring collaboration features, and anyone wanting a free plan to start.
Zoho Social and Later serve different types of social media managers.
Zoho Social is built for businesses that want to connect social media with their CRM and other tools.
Later is designed for visual creators who prioritize Instagram feed aesthetics.
Later excels at visual content planning and Linkin.bio pages.
However, if you need team collaboration, custom reports, or a free starting point, Zoho Social is the better choice.
Mais do Zoho Social em comparação
Veja como o Zoho Social se compara a outros concorrentes:
O Zoho Social se destaca em: Pricing (free plan available), Zoho suite integration, value for small businesses
Hootsuite vitórias em: More third-party integrations, larger feature set for enterprises, social listening depth
Zoho Social vs Buffer
O Zoho Social se destaca em: CRM integration, custom reporting, team collaboration features
O Buffer vence em: Simpler interface, transparent pricing, browser extension ease
Zoho Social vs Sprout Social
O Zoho Social se destaca em: Pricing (much more affordable), Zoho app suite, free plan availability
Sprout Social vence em: Advanced social listening, CRM-like capabilities, enterprise reporting
Zoho Social vs Agorapulse
O Zoho Social se destaca em: Zoho integration, lower pricing, offline draft syncing
Agorapulse vence em: Social inbox management, competitor analysis, content recommendation
Mais de Depois Comparado
Veja como o Later se compara a outros concorrentes:
Mais tarde vs Hootsuite
Vitórias posteriores em: Visual content calendar, Instagram-first design, Linkin.bio feature
Hootsuite vence em: Social listening, customer engagement tools, third-party integrations
Mais tarde vs. Buffer
Vitórias posteriores em: Visual feed preview, hashtag suggestions, media library organization
O Buffer vence em: More affordable pricing, simpler scheduling, free plan available
Mais tarde vs. Loomly
Vitórias posteriores em: Instagram feed preview, Linkin.bio landing pages, quick scheduling
Loomly vence em: Team collaboration features, content suggestions, approval workflows
Later vs Planoly
Vitórias posteriores em: More platform support, hashtag tools, media library features
Planoly wins on: Similar visual planning, Pinterest-specific features, story planning
Perguntas frequentes
Para que serve o Zoho Social?
Zoho Social is a social media management platform that helps businesses schedule posts, monitor mentions, and track social media performance across multiple platforms from one dashboard. It functions as a complete scheduling tool for social media content.
Existe uma versão gratuita do Zoho Social?
Yes, Zoho Social offers a free plan. It lets you manage one brand with limited posting features.
O Later é um bom aplicativo de agendamento?
Later works well for visual content creators focused on Instagram and TikTok. The drag-and-drop media planner makes social media scheduling intuitive. It’s ideal for managing social media posts visually.
O Later é aprovado pelo Instagram?
Yes, Later is an official Instagram partner. You can schedule Instagram posts, Stories, and reels through the platform.
Which is better for businesses: Zoho Social or Later?
Zoho Social is better for businesses that need CRM integration and team collaboration. Later works better for individual creators focused on visual content.
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