📊 Our Test Results:
- 📅 Planejamento visual: Later drag-and-drop calendar vs Zoho Social standard view — Later wins
- 🔗 Instagram Link-in-Bio: Later Linkin.bio fully customizable vs Zoho Social none — Later wins
- 🔌 CRM Integração: Zoho Social syncs with Zoho CRM vs Later no CRM — Zoho Social wins
- 👂 Monitoramento de mídias sociais: Zoho Social monitors keywords vs Later no listening — Zoho Social wins
- 💰 Entry Price: Zoho Social $10/month vs Later $16.67/month — Zoho Social wins
Are you struggling to manage multiple social media accounts?
You need a social media management tool that fits your workflow.
Zoho Social and Later are two popular options in this space.
But they serve different types of users.
I tested both platforms for several weeks.
In this Zoho Social vs Later comparison, I will show you which platform best fits your needs.
Visão geral
To give you the most accurate comparison, I tested both Zoho Social and Later.
I scheduled posts, analyzed reports, and explored every feature.
I also looked at pricing, integrations, and user experience.
Here is what I found after weeks of hands-on testing.
O que é o depois?
Later is a visual social media agendador built for Instagram and TikTok creators.
It lets you plan your content calendar with a drag-and-drop interface.
The platform focuses on visual planning and makes scheduling posts simple.
Later also offers a Linkin.bio feature to drive traffic from your Instagram and TikTok profiles.
Mais tarde
Visual social media scheduler with drag-and-drop planning. Schedule Instagram, TikTok, Facebook, and Pinterest posts from one dashboard. Create a customizable Linkin.bio page to drive traffic.
Later Pricing
Later offers three paid plans for different negócios tamanhos.
Here is what each plan costs in 2026.
| Plano | Preço | Ideal para |
|---|---|---|
| Iniciante | US$ 16,67/mês | Solo creators and small accounts |
| Crescimento | US$ 33,33/mês | Growing brands with multiple profiles |
| Avançado | $ 73,33/mês | Teams needing collaboration tools |
Teste grátis: Yes, Later offers a 14-day free trial for all paid plans without a credit card.
Garantia de reembolso: Later does not offer refunds for annual subscriptions after the trial period.
📌 Observação: Later removed their free plan in recent updates. You now need a paid subscription to access scheduling features. The Starter plan includes 1 social set with 30 posts per profile.
⚠️ Warning: Some users report issues with billing and cancellation. Make sure to cancel before your trial ends if you decide Later is not for you.
Key Benefits of Later
Here is why Later stands out for visual content creators:
- Calendário de conteúdo visual: Drag and drop posts onto a calendar view. See exactly how your Instagram feed will look before publishing.
- Linkin.bio Landing Page: Create a mini website from your Instagram bio link. Drive followers to multiple destinations from one link.
- AI Hashtag Suggestions: Get hashtag recommendations for each post. Increase your reach with relevant tags.
- Melhor horário para postar: Later analyzes your audience activity. Schedule posts when your followers are most active.
- Biblioteca de mídia: Store all your images and videos in one place. Organize content with labels and notes for easy access.
- Agendamento de Stories do Instagram: Plan and schedule your Stories in advance. Preview how they will look before going live.
Later Pros & Cons
✅ Pros
- Visual drag-and-drop calendar makes planning easy
- Linkin.bio feature drives traffic from Instagram
- Strong focus on Instagram and TikTok features
- Clean and intuitive user interface
❌ Cons
- No free plan available anymore
- Limited social listening capabilities
- No CRM or business tool integrations
O que é o Zoho Social?
Zoho Social is an all-in-one social media management tool for businesses.
It helps you manage multiple social channels from a single dashboard.
The platform connects with other Zoho apps like Zoho CRM and Zoho Desk.
Zoho Social also includes social listening to track mentions and keywords.
Zoho Social
Complete social media management with CRM integration. Schedule posts, monitor mentions, and track performance from one platform. Connects with 11+ social networks and other Zoho apps.
Zoho Social Pricing
Zoho Social offers four plans including a free option.
Here is what each plan costs in 2026.
| Plano | Preço | Ideal para |
|---|---|---|
| Livre | $0 | Testing basic features |
| Padrão | US$ 10/mês | Pequenas empresas and solopreneurs |
| Profissional | $ 30/mês | Growing teams with more channels |
| Premium | US$ 40/mês | Agencies needing advanced reporting |
Teste grátis: Yes, Zoho Social offers a 15-day free trial for all paid plans.
Garantia de reembolso: Zoho offers refunds within their cancellation policy period.
📌 Observação: Zoho Social is one of the most affordable options in the market. The free plan includes basic scheduling for 1 brand and 7 channels. If you use other Zoho apps, the integration makes it even more valuable.
⚠️ Warning: Some users mention the interface needs improvement. The learning curve is steeper compared to visual-first tools like Later.
Key Benefits of Zoho Social
Here is why Zoho Social works well for businesses:
- Zoho Apps Integration: Connect with Zoho CRM, Desk, and other Zoho tools. Sync customer dados and track social interactions in one place.
- SmartQ Auto-Scheduling: Let the AI pick the best times to post. SmartQ analyzes your audience activity and schedules automatically.
- Monitoramento de mídias sociais: Monitor keywords, hashtags, and brand mentions. Discover new leads and engage with your audience in real-time.
- Unified Social Inbox: Respond to messages and comments from all channels in one inbox. Never miss a customer interaction.
- Relatórios personalizados: Create unlimited reports to track performance. Agencies can use white-label reporting for client apresentações.
- Colaboração em equipe: Set up role-based permissions and approval workflows. Keep your team organized with content calendars.
Zoho Social Pros & Cons
✅ Pros
- Free plan available with basic features
- Affordable paid plans starting at $10/month
- Deep integration with Zoho CRM and other Zoho apps
- Built-in social listening and monitoring
❌ Cons
- User interface is less visual than Later
- No Linkin.bio or link-in-bio feature
- Steeper learning curve for new users
Comparação de recursos
Now let us compare Zoho Social vs Later feature by feature.
I will break down 10 key areas that matter most for social media management.
| Recurso | Mais tarde | Zoho Social |
|---|---|---|
| Preço inicial | US$ 16,67/mês | US$ 10/mês |
| Plano Gratuito | ❌ | ✅ |
| Calendário de Conteúdo Visual | ✅ | ✅ |
| Monitoramento de mídias sociais | ❌ | ✅ |
| Link-in-Bio Feature | ✅ | ❌ |
| Integração de CRM | ❌ | ✅ |
| Instagram Stories | ✅ | ✅ |
| Sugestões de hashtags | ✅ | ✅ |
| Colaboração em equipe | ✅ | ✅ |
| Ideal para | Visual creators | Business teams |
1. Visual Content Calendar
Mais tarde: Later built its reputation on visual planning. The drag-and-drop calendar lets you move posts around with ease. You can preview your Instagram grid before publishing to ensure a cohesive look.
Zoho Social: Zoho Social has a content calendar but focuses more on scheduling than visuals. The calendar view shows all your scheduled posts across channels. It works well but lacks the visual grid preview Later offers.
💡 Test Result: Later wins on visual planning. If you care about how your Instagram feed looks, Later is the better choice here.
2. Escuta Social
Mais tarde: Later does not include social listening features. You cannot monitor keywords or brand mentions within the platform. You would need a separate tool for this functionality.
Zoho Social: Zoho Social includes real-time monitoring of mentions and keywords. You can track hashtags, discover new leads, and engage with your audience. The unified feed shows all mentions in one place.
💡 Test Result: Zoho Social wins on social listening. If monitoring your brand reputation matters, Zoho Social is the clear choice.
3. Link-in-Bio Feature
Mais tarde: Linkin.bio is one of Later’s standout features. You can create a mini landing page from your Instagram bio link. Each post links to a specific URL, driving traffic to your website or products.
Zoho Social: Zoho Social does not offer a link-in-bio feature. You would need to use a third-party tool like Linktree if you need this functionality.
💡 Test Result: Later wins with Linkin.bio. Creators who want to drive traffic from Instagram should choose Later.
4. CRM Integration
Mais tarde: Later does not connect with any CRM platforms. It focuses purely on content scheduling and does not track customer relationships.
Zoho Social: Zoho Social integrates directly with Zoho CRM. You can see customer profiles while engaging on social media. This helps sales teams track social interactions with leads and customers.
💡 Test Result: Zoho Social wins on CRM integration. Business teams using Zoho CRM should definitely pick Zoho Social.
5. Scheduling and Publishing
Mais tarde: Later offers Quick Schedule to drag and drop posts onto time slots. You can set up auto-publishing for Instagram, TikTok, Facebook, and Pinterest. The platform suggests optimal posting times based on your audience.
Zoho Social: Zoho Social has SmartQ that picks the best posting times automatically. You can add posts to a publishing queue that sends them at optimal times. Bulk scheduling is also available for planning weeks ahead.
💡 Test Result: Tie. Both platforms offer strong scheduling features. Later is more visual while Zoho Social is more automated.
6. Análise e Relatórios
Mais tarde: Later provides analytics for Instagram, TikTok, Pinterest, and Twitter. You can track post performance, audience engagement, and growth trends. The reports are clean and easy to understand.
Zoho Social: Zoho Social offers detailed analytics on reach, engagement, and conversions. You can create unlimited custom reports and use pre-built templates. Agencies can generate white-label reports for clients.
💡 Test Result: Zoho Social wins on reporting. The custom reports and white-label options give businesses more flexibility.
7. Suporte da plataforma
Mais tarde: Later supports Instagram, TikTok, Facebook, Pinterest, Twitter, and LinkedIn. The platform focuses heavily on visual networks like Instagram and TikTok. It is ideal for content creators on these channels.
Zoho Social: Zoho Social supports over 11 platforms including Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest, and YouTube. It covers more networks than Later for broader social presence.
💡 Test Result: Zoho Social wins on platform support. If you manage YouTube or need more channel variety, pick Zoho Social.
8. Colaboração em equipe
Mais tarde: Later offers collaboration features on paid plans. Teams can work together on content calendars. However, collaboration tools are limited compared to enterprise platforms.
Zoho Social: Zoho Social includes role-based permissions and content approval workflows. Teams can assign tasks and review posts before publishing. The collaboration features work better for larger teams.
💡 Test Result: Zoho Social wins on team collaboration. Agencies and larger teams will benefit from the approval workflows.
9. Aplicativo Móvel
Mais tarde: The Later mobile app lets you create and schedule posts on the go. You can upload media, edit posts, and manage your calendar. The app works well for creators who need mobile access.
Zoho Social: The Zoho Social mobile app syncs with the browser version. You can schedule posts, respond to messages, and check analytics. Users appreciate the smooth communication between dispositivos.
💡 Test Result: Tie. Both apps work well for managing social media on mobile devices.
10. Pricing & Cost
Let us compare the pricing side by side.
| Plan Level | Mais tarde | Zoho Social |
|---|---|---|
| Livre | ❌ Not available | $ 0/mês |
| Entry Level | US$ 16,67/mês | US$ 10/mês |
| Mid-Tier | US$ 33,33/mês | $ 30/mês |
| Top Tier | $ 73,33/mês | US$ 40/mês |
Mais tarde: Later removed their free plan. The Starter plan costs $16.67/month and includes basic scheduling features. Higher plans add more social sets and team members.
Zoho Social: Zoho Social offers a free plan with basic features. Paid plans start at just $10/month. Even the Premium plan at $40/month is cheaper than Later’s Advanced plan.
💡 Test Result: Zoho Social wins on pricing. You get more features for less money with Zoho Social.
Different Scenarios
| If You Need… | Choose | Why |
|---|---|---|
| Visual Instagram planning | Mais tarde | Drag-and-drop grid preview |
| Free plan with scheduling | Zoho Social | Only free option available |
| Link-in-bio landing page | Mais tarde | Linkin.bio included |
| CRM integration | Zoho Social | Connects with Zoho CRM |
| Monitoramento de mídias sociais | Zoho Social | Built-in monitoring |
| Lowest entry price | Zoho Social | $10/month vs $16.67/month |
| TikTok focus | Mais tarde | Better TikTok features |
💰 Your Budget
Zoho Social is more affordable at every price point. If budget matters, Zoho Social saves you at least $6.67/month on entry plans and $33/month on top-tier plans.
🔌 Your Tech Stack
If you use Zoho CRM or other Zoho apps, Zoho Social is the obvious choice. The integration creates a connected business workflow. Later works best as a standalone scheduling tool.
📱 Your Primary Platform
Later shines for Instagram and TikTok creators who care about visual aesthetics. Zoho Social works better for businesses managing multiple channels including YouTube and LinkedIn.
🎓 Your Experience Level
Later has a cleaner interface that beginners pick up quickly. Zoho Social has more features but requires more time to learn. Visual learners will prefer Later.
🆓 Free Trials and Demos
Later offers a 14-day free trial. Zoho Social offers a 15-day trial plus a free plan you can use forever. Test both before making a decision.
🛟 Support Options
Both platforms offer help documentation and email support. Zoho Social has a larger support team due to the Zoho company size. Some Later users report issues with customer service.
Switching Guide
Already using one of these tools? Here is what to expect if you switch.
🔄 Switching from Later to Zoho Social?
✅ What you’ll gain:
- Free plan and lower monthly costs
- Social listening and brand monitoring
- CRM integration with Zoho apps
❌ What you’ll lose:
- Visual drag-and-drop calendar
- Linkin.bio landing page feature
- Instagram grid preview before posting
📋 How to switch:
- Export your scheduled content from Later
- Sign up for Zoho Social free trial
- Connect your social accounts and upload content
🔄 Switching from Zoho Social to Later?
✅ What you’ll gain:
- Visual content calendar with drag-and-drop
- Linkin.bio for Instagram traffic
- Better Instagram feed preview
❌ What you’ll lose:
- Free plan access
- Social listening features
- Zoho CRM integration
📋 How to switch:
- Download scheduled content from Zoho Social
- Start a Later free trial
- Connect accounts and set up your content calendar
Veredicto final
| Categoria | Ganhador |
|---|---|
| 💰 Pricing | Zoho Social |
| 📅 Visual Calendar | Mais tarde |
| 👂 Social Listening | Zoho Social |
| 🔗 Link-in-Bio | Mais tarde |
| 🔌 CRM Integration | Zoho Social |
| 📊 Reporting | Zoho Social |
| 👥 Team Features | Zoho Social |
| 📱 Platform Support | Zoho Social |
| 🏆 Overall Winner | Mais tarde |
🏆 WINNER: Later
Later wins 3 out of 8 categories but takes the overall win for its core strength.
Best for: Instagram creators, TikTok influencers, visual content planners
Later and Zoho Social serve different audiences.
Later excels at visual content planning for Instagram and TikTok.
Zoho Social is a better fit for businesses needing CRM integration and social listening.
If you care about how your Instagram feed looks, choose Later.
If you need business features and lower costs, pick Zoho Social.
Both tools can help you manage your social media presence.
Now go out and grow your social media following!
More of Zoho Social Compared
Here is how Zoho Social stacks up against other competitors:
Zoho Social vs Sprout Social
Zoho Social wins on: Pricing, Zoho integration
Sprout Social wins on: Enterprise features, advanced analytics
Zoho Social vs SocialPilot
Zoho Social wins on: CRM integration, social listening
SocialPilot wins on: Bulk scheduling, white-label options
Zoho Social vs Sendable
Zoho Social wins on: Pricing, Zoho apps sync
Sendible wins on: Agency features, content library
Zoho Social vs ContentStudio
Zoho Social wins on: CRM connection, free plan
ContentStudio wins on: Content discovery, automação
Zoho Social vs Postagem de herói
Zoho Social wins on: Feature depth, integrations
Heropost wins on: Pricing, simplicity
Zoho Social vs Agorapulse
Zoho Social wins on: Pricing, Zoho integration
Agorapulse wins on: Inbox management, reporting
Zoho Social vs Buffer
Zoho Social wins on: Social listening, CRM sync
Buffer wins on: User interface, simplicity
Zoho Social vs Aspersor
Zoho Social wins on: Pricing, ease of use
Sprinklr wins on: Enterprise scale, AI features
Zoho Social vs Loomly
Zoho Social wins on: Integrations, monitoring
Loomly wins on: Content suggestions, collaboration
Zoho Social wins on: Feature set, reliability
Blaze wins on: AI writing, automation
Zoho Social vs Métricool
Zoho Social wins on: CRM integration, team features
Metricool wins on: Analytics depth, competitor tracking
More of Later Compared
Here is how Later stacks up against other competitors:
Later vs Sprout Social
Later wins on: Visual planning, Linkin.bio
Sprout Social wins on: Enterprise features, CRM
Later wins on: Instagram focus, visual calendar
SocialPilot wins on: Bulk scheduling, pricing
Later wins on: User experience, visual tools
Sendible wins on: Agency management, integrations
Later wins on: Instagram scheduling, simplicity
ContentStudio wins on: Content curation, automation
Later wins on: Feature depth, media library
Heropost wins on: Pricing, ease of use
Later wins on: Visual content planning, Linkin.bio
Agorapulse wins on: Social inbox, team collaboration
Later wins on: Instagram tools, visual calendar
Buffer wins on: Simplicity, free plan
Later wins on: Ease of use, visual focus
Sprinklr wins on: Enterprise capabilities, AI
Later wins on: Instagram grid preview, Linkin.bio
Loomly wins on: Content ideas, collaboration
Later wins on: Visual planning, platform support
Blaze wins on: AI writing, automation tools
Later wins on: Linkin.bio, visual calendar
Metricool wins on: Analytics, competitor insights
Perguntas frequentes
Is Later social media scheduler free?
No, Later removed their free plan. You now need a paid subscription starting at $16.67/month. They offer a 14-day free trial to test the platform.
Does Zoho Social have a free version?
Yes, Zoho Social offers a free plan with basic scheduling features. You can manage 1 brand and 7 social channels without paying. Paid plans start at $10/month.
Is Later approved by Instagram?
Yes, Later is an official Instagram partner. You can schedule posts, stories, and reels to publish automatically. The platform follows Instagram’s API guidelines.
Does Zoho Social have social listening?
Yes, Zoho Social includes real-time monitoring of mentions and keywords. You can track hashtags, discover leads, and engage with your audience through a unified feed.
Which social media scheduler is best?
It depends on your needs. Later is best for visual creators focused on Instagram. Zoho Social is better for businesses wanting CRM integration and social listening at lower prices.
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