
Você está com dificuldades para encontrar as palavras-chave certas para o seu site?
Pode ser difícil crescer online se você estiver apenas dando palpites.
Você pode se sentir perdido ao tentar escolher as melhores palavras-chave.
É aí que entra uma ferramenta como o SpyFu.
Imaginar knowing exactly what keywords your rivals use.
Nossa análise do SpyFu mostrará como essa poderosa ferramenta pode resolver esses problemas.
O que é SpyFu?
SpyFu é um site ferramenta de SEO Isso ajuda você a aprender o que seus concorrentes estão fazendo.
You can type in any domain name.
Then, SpyFu shows you all the keyword research they use.
This includes words they rank for in Google searches (SEO) and keywords they pay for in Google Ads (PPC).
SpyFu has a comprehensive PPC research capacidade that allows users to see every keyword a competitor has bought on Google Ads.
Isso ajuda você a ver se vale a pena tentar alcançar uma determinada posição no ranking.
Você pode descobrir quanto tráfego seus concorrentes recebem.
This makes it easier for you to create your winning strategy.

Quem criou o SpyFu?
SpyFu was created by Mike Roberts.
Ele fundou a empresa em 2005.
A ideia era construir uma ferramenta de pesquisa poderosa.
Now, you can look at backlinks, search volume, and other important metrics.
SpyFu provides insights from the past 19+ years of data.
Its historical data provides insights into long-term performance trends and seasonal patterns.
The tool lets you filter through lots of data.
It helps with SERP analysis and understanding why sites appear.
You can even find specific backlinks.
SpyFu’s goal is to fazer competitor secrets easy to find.
Principais benefícios do SpyFu
- Poderoso Análise da concorrência: SpyFu allows you to see exactly what your competitors are doing in terms of SEO and PPC. This gives you a clear roadmap for your strategies. SpyFu allows users to reverse-engineer successful strategies of competitors.
- Pesquisa abrangente de palavras-chave: You can uncover a vast array of related keywords that your audience is searching for. SpyFu provides keyword research with simplificado difficulty scoring and comprehensive metrics, including historical position, volume, and cost data.
- Identify Profitable Keyword Groups: The tool enables you to organize keywords into keyword groups. SpyFu automatically organizes keywords into topic groups and subtopics for content planning.
- Track Ranking History: See the ranking history of any website or keyword over time. SpyFu shows keywords bought on Google Ads, organic rankings, ad variations, and backlinks over time.
- Optimize Google Ads Campaigns: Get insights into competitor ad strategies. SpyFu provides insights into competitors’ ad performance, revealing their top keywords, ad copy, and budgets. It provides estimated monthly ad budgets for competitor ads.
- Leverage Google Ads Advisor: The Google Ads Advisor feature gives you recommendations for your PPC campaigns. It allows you to find profitable keywords and avoid wasted spending.
- Monitor Keyword Rankings: You can keep an eye on every keyword ranking and those of your competitors. This enables you to react quickly to change anything.
- Uncover Hidden Opportunities: By showing you keywords your competitors rank for but you don’t, SpyFu helps you discover new opportunities. RivalFlow AI identifies content gaps by analyzing competitor strategies and recommending improvements.

Principais recursos
SpyFu is a famous tool that helps you win at online marketing.
It lets you see exactly what your rivals are doing on Google.
You can find their top keywords and ads easily.
This makes it a great choice for both seo and ppc work.
1. Análise da concorrência
This tool lets you see everything about other websites.
You can type in a domain to see their organic keywords and paid keywords.
It shows you how much they spend on google ads.
You can even find competitor sites you never knew about before.
This feature provides competitive analysis by showing you where rivals succeed.
You can use this to plan your own seo strategies and ppc strategies.
It gives you valuable insights into their search traffic.
This helps you copy their wins and avoid their costly mistakes.

2. Consultor do Google Ads
The google ads advisor is like having a smart helper for your ads.
It looks at your competitors ppc strategies to find the best keywords.
It tells you which profitable keywords you are missing.
This makes it an essential tool for any google ads account.
It gives you a buy recommendation for each keyword.
This helps you spend your ad spend wisely on keywords that actually work.
You can also find negative keywords to stop wasting money.
It uses historical data to show you what has worked for years.

3. Pesquisa de palavras-chave
Spyfu keyword research is very deep and easy to use.
You can find search volume and keyword difficulty for any term.
It helps you find lucrative keywords that are easy to rank for.
You get unlimited search results so you can keep digging.
The tool shows you related keywords and search queries people use.
You can see the keyword performance over many years.
This helps you pick target keywords that will bring in more search traffic.
It is a complete seo software for finding the best terms.

4. Gestão de Leads
You can use spyfu to find new negócios leads and contacts.
It gives you domain contacts like emails and mídias sociais links.
This is perfect for digital marketing agencies looking for new clients.
You can create keyword lists to keep your leads organized. The system helps you filter leads by industry and location.
This gives you actionable data for your divulgação seo efforts.
You can export these lists to use in other tools.
It is a great way to grow your negócios by finding people who need help.

5. Análise de SERP
The serp analysis tool looks at the first page of Google for you.
It shows you the top pages and why they are winning.
You can see the organic traffic they get and their backlink analysis.
This helps you understand the seo industry better.
It lets you identify emerging trends in search results.
You can see which seo professionals are at the top and what they do.
This tool gives you the competitive intelligence to climb higher.
It makes keyword analysis much more clear and simple for everyone.

6. Business Leads and Contacts
Finding the right people to talk to is easy with this feature.
It helps you uncover actionable insights about other companies.
You can see their tech and how much they spend on ads.
This helps you decide if they are a good lead. You can download data exports with phone numbers and addresses.
This makes your competitor research much more powerful.
It is great for seo beginners who want to start selling services.
You get the data you need to make a great first impression.

7. ChatGPT Integration
Spyfu now works directly with ChatGPT to give you live data.
This means you can ask for spyfu’s keyword research inside the chat.
It stops the AI from making up fake numbers. You get real seo data and ppc research imediatamente.
This api access makes building a content machine very fast.
You can ask for a plan and get keywords with real search volume.
It helps you find a keyword gap tool inside your chat.
This is a very user friendly interface for doing complex seo research.

8. Daily Performance Tracker
The My Sites dashboard tracks your daily performance.
You can see your keyword rankings and how they change every day.
It shows you if you are gaining or losing search traffic. This helps you react fast to any big changes on Google.
You can connect your google search console for even better data.
It tracks your seo and ppc progress in one place.
You get valuable keywords updates so you always know your rank.
This feature is part of the basic plan and higher.

9. Rank Tracker
The rank tracker lets you track keyword rankings on Google and Bing.
You get weekly updates on your positions for all your core keywords.
You can see your ranking history to see how you have grown.
It works for both paid and organic keywords.
You can set up automated reports to send to your email.
This saves time for busy teams and seo professionals.
You can track as many keywords as your professional plan allows.
It is the best way to see the results of your seo efforts.

SpyFu provides a user-friendly interface that simplifies the process of accessing its various tools.
It is often praised for its simplicity.
One of its standout features is the SpyFu Kombat tool.
It compares your domain against competitors using a Venn diagram format that visualizes keyword overlaps and gaps.
There is also a Backlink Kombat feature.
It helps identify outreach opportunities by showing links to multiple competitors but not to the user.
SpyFu’s reportagem tools generate client-ready reports that summarize SEO, PPC, and competitive data.
These tools allow users to generate custom reports that consolidate SEO and PPC data for analysis.
SpyFu provides tools that help users build targeted lists of business leads.
It works by filtering domains based on keywords, industries, locations, ad budgets, and SEO traffic.
Preços
| Nome do plano | Preços (cobrança anual) |
| Básico | US$ 29/mês |
| Pro + AI | US$ 89/mês |
| Team/Agency | $187/month |

Prós e contras
Prós
Contras
Alternativas ao SpyFu
SpyFu is often compared to Semrush and Ahrefs for its competitive analysis capabilities.
SpyFu’s pricing is significantly lower than that of its competitors.
This makes it an attractive option for small to medium-sized businesses.
SpyFu excels in PPC keyword research.
Ahrefs is noted for its superior SEO keyword research capabilities.
SpyFu’s backlink analysis is less comprehensive compared to Ahrefs.
SpyFu’s data updates weekly.
Ahrefs updates its data hourly, which can affect the accuracy of real-time insights.
SpyFu may require supplementary tools for comprehensive SEO audits and backlink management.
SpyFu’s pricing is considered cost-effective compared to competitors like Semrush and Ahrefs which start at higher monthly rates.
Here are some othe SpyFu Alternatives:
- Semrush: Um conjunto completo de ferramentas que oferece SEO, PPC e marketing de conteúdo abrangentes. Fornece análises competitivas detalhadas e informações sobre o site. auditoria.
- SEO para surfistas: Foca-se principalmente em SEO on-page, otimização de conteúdo e estruturação para melhores classificações. Ajuda na criação de artigos perfeitamente otimizados.
- Ahrefs: Reconhecida por sua robusta análise de backlinks e amplas capacidades de pesquisa de palavras-chave. Oferece recursos avançados de auditoria de sites e exploração de conteúdo.
- Raptor de Conteúdo: Especializada na geração de resumos e esboços de conteúdo com inteligência artificial. Ela otimiza a criação de conteúdo, fornecendo insights baseados em dados.
- Classificação SE: Uma plataforma completa que abrange monitoramento de palavras-chave, pesquisa de concorrentes e auditoria de sites. É conhecida por sua interface amigável.
- Ubersuggest: Uma ferramenta mais simples e econômica para ideias de palavras-chave, sugestões de conteúdo e informações básicas sobre a concorrência. É ótima para iniciantes.
- Moz: Oferece um conjunto de ferramentas de SEO, incluindo explorador de palavras-chave, explorador de links e rastreamento de sites. É reconhecido por sua métrica de autoridade de domínio.
- Mangas: Oferece um conjunto de cinco ferramentas de SEO fáceis de usar para pesquisa de palavras-chave, análise de SERP e verificação de backlinks. É conhecido por seu design limpo.
- Ranktracker: Especializa-se em palavras-chave imprecisas. rastreamento de classificação em diversos mecanismos de busca e locais. Também oferece análise básica da concorrência.
Comparação de SpyFu
Comparamos o SpyFu com as seguintes alternativas, destacando seus principais recursos:
- SpyFu vs Content Raptor: O Content Raptor foca na otimização de conteúdo com IA; o SpyFu oferece insights competitivos sobre palavras-chave.
- SpyFu vs Surfer SEO: O Surfer SEO é forte na otimização de conteúdo na página; o SpyFu lidera em dados de anúncios da concorrência.
- SpyFu vs Moz: O Moz oferece métricas de SEO abrangentes e uma interface amigável; o SpyFu é melhor para obter informações sobre a concorrência.
- Classificação SpyFu vs SE: O SE Ranking é uma plataforma de SEO completa; o SpyFu concentra-se especialmente nas estratégias dos concorrentes.
- SpyFu vs Ubersuggest: O Ubersuggest é conhecido por seu preço acessível e simplicidade; o SpyFu analisa mais a fundo os anúncios da concorrência.
- SpyFu vs Similarweb: A Similarweb oferece análises abrangentes de tráfego de sites; a SpyFu se especializa em SEO/PPC da concorrência.
- SpyFu vs Raven Tools: A Raven Tools fornece relatórios de marketing integrados; a SpyFu se destaca em dados competitivos de anúncios e palavras-chave.
- SpyFu vs Mangools: A Mangools foca-se na pesquisa de palavras-chave de fácil utilização; o SpyFu é uma poderosa ferramenta de análise da concorrência.
- SpyFu vs Ranktracker: O Ranktracker oferece rastreamento preciso de classificações; o SpyFu fornece informações detalhadas sobre as campanhas dos concorrentes.
Experiência pessoal com o SpyFu
My team at Bluedot used SpyFu to improve our online reach.
Queríamos descobrir por que alguns de nossos concorrentes estavam se saindo tão bem.
O SpyFu nos ajudou a desvendar suas estratégias ocultas.
Usamos essa ferramenta para analisar para quais palavras-chave eles estavam ranqueando.
It also showed us their Google Ads campaign histories.
This feature includes historical data showing ad campaign histories for millions of domains.
Eis como utilizamos seus recursos e os benefícios que observamos:
- Análise da concorrência: We found out which keywords our rivals were using for both free and paid searches. This helped us pick better keywords for ourselves.
- Pesquisa de palavras-chave: SpyFu showed us many new keywords we hadn’t thought of. Some of these were easy to rank for.
- Consultor do Google Ads: We used this to make our own Google Ads better. It helped us save money and get more clicks.
- Ranking History: We could see how long our competitors had ranked for certain words. This helped us understand if a keyword was worth targeting.
- Análise de SERP: We looked at the search results pages closely. This showed us what we needed to do to get our articles to the top.

In 2026, SpyFu has three main subscription tiers: Basic, Professional, and Team.
SpyFu offers unlimited searches and data exports as a key advantage over limited-query competitors.
Both the Basic and Pro plans include unlimited access to US and international data with a 30-day money-back guarantee.
Export to Sheets
Users can add additional user seats for $15 each on the Basic plan and $30 each on the Professional plan.
SpyFu offers a 30% discount for annual subscriptions.
It also provides lifetime discounts for users who subscribe through RivalFlow AI.
Considerações finais
Nossa análise do SpyFu abordou diversos recursos.
It’s a strong SEO platform.
Você obtém uma análise competitiva aprofundada.
It helps with PPC research.
You see the competitor’s Cost per click.
SpyFu’s tools are designed to help marketers optimize their campaigns and generate more organic traffic.
SpyFu’s customer support is described as responsive and knowledgeable.
They provide assistance through multiple channels.
Não é completo Alternativa ao Ahrefsmas oferece dados únicos.
It provides useful SEO reports.
SpyFu’s pricing plans are considered cost-effective, making it accessible for small to mid-size businesses.
Experimente o SpyFu hoje mesmo e saia na frente!
Would you like me to create a detailed breakdown of the PPC features for your next campaign?
Perguntas frequentes
Is SpyFu legit?
Absolutely. SpyFu has been a staple in the SEO industry for years. It is a widely respected tool used by digital marketers to gather public data on search rankings and ad spend. It’s not magic; it’s just powerful data aggregation.
How much is SpyFu per month?
Pricing is quite competitive compared to other enterprise tools. The Basic plan starts at $29/month. If you need more data and features, the Pro + AI plan is $89/month, and the Team/Agency plan is $187/month.
Is there a free version of SpyFu?
SpyFu does not offer a permanently free plan, but they typically allow limited free searches on their homepage without logging in. For full access to their comprehensive data and historical records, you will need a paid subscription.
What is the use of SpyFu?
It is primarily a competitor intelligence tool. You use it to “spy” on competitors’ keywords, paid ads, and rankings. It helps you uncover the secret sauce behind their SEO and PPC strategies, allowing you to replicate their successes and avoid their mistakes.
What is the difference between SpyFu and Semrush?
Semrush is an all-in-one suite covering SEO, mídias sociais, and content marketing. SpyFu is more specialized, focusing heavily on competitor analysis for SEO and PPC. While Semrush is broader and more expensive, SpyFu offers deep competitor insights at a more accessible price point.
Is SpyFu safe?
Yes, it is completely safe. It uses publicly available data from search engines. It does not hack sites or access private analytics accounts. You are simply viewing organized data that is already public on Google search results pages.
Can SpyFu track competitor keywords?
That is its core strength. You can enter any domain and instantly see every keyword they have bought on Google Ads and every organic keyword they rank for. It removes the guesswork by showing you exactly what is working for your rivals.
More Facts about SpyFu
- SpyFu helps you find new customers by searching for businesses based on where they are, what they sell, and how much they spend on ads.
- You can look back at over 15 years of history to see every ad and keyword a website has used in the past.
- The tool lets you create special reports that combine information about paid ads and free search engine results.
- The Basic plan costs $39 per month and lets you see 10,000 rows of data and find 500 sales leads.
- The Professional plan costs $79 per month and includes unlimited data, 1,000 sales leads, and special access for other software to integrate with SpyFu.
- The Team plan costs $299 per month and allows five people to use the account simultaneously while tracking 40,000 keywords.
- There are three main membership options: Basic, Professional, and Team.
- If you pay for a whole year at once, you can save money compared to paying every month.
- SpyFu helps you find “backlinks,” which are links from other websites that help your site show up higher in Google.
- While SpyFu is great for research, Ahrefs has a much larger list of backlinks.
- Many people find SpyFu easier to use than big competitors like Ahrefs or Semrush because the buttons and menus are simpler.
- SpyFu updates its main data weekly, while some competitors update theirs every hour.
- SpyFu is a great deal for smaller companies because it costs much less than other professional SEO tools.
- The “Kombat” feature lets you compare your website with two competitors to see which keywords they have that you are missing.
- The customer service team is known for being very helpful and quick to answer questions through chat or email.
- Because it is affordable, SpyFu is a top choice for small-to-medium businesses that want to grow online without spending too much.














