Você está fazendo malabarismos. mídias sociais, right? It’s a mess.
You need a tool, but which one? SocialPilot vs Later? It’s a tough call.
Imagine missing key posting times. Or, worse, your analytics are a jumbled mess.
You’re wasting precious hours on tasks that should be automatizado.
You’re losing potential engagement because you’re not posting consistently.
Good news! We’re comparing SocialPilot vs Later side-by-side. We’ll examine the features, the pricing, and what real users say.
Visão geral
To provide a clear and unbiased comparison, we’ve rigorously tested both SocialPilot and Later.
This involved hands-on use across various mídias sociais platforms, evaluating their scheduling capabilities, analytics, and user interfaces.
We explored each tool’s features, from basic post-scheduling to advanced analytics, to give you a real-world perspective.
Otimize seu marketing nas redes sociais. Gerencie 30 perfis, analise o desempenho e interaja com seu público.
Preços: Possui um plano gratuito. O plano pago começa em US$ 30/mês.
Principais características:
- Agendamento em massa
- Gestão de Clientes
- Análises detalhadas
O planejador visual do Later e o recurso "Melhor horário para postar" ajudam você a aproveitar ao máximo seu conteúdo. Explore os recursos hoje mesmo!
Preços: Oferece um período de teste gratuito. O plano pago começa em US$ 16,67/mês.
Principais características:
- Planejador Visual
- Melhor horário para postar
- Linkin.bio
O que é o SocialPilot?
Considere-o como seu centro de comando de mídias sociais completo.
It handles scheduling, analytics, and team collaboration.
Basically, it aims to simplify your social life.
Explore também os nossos favoritos. Alternativas ao SocialPilot…
Nossa opinião
Pronto para simplificar suas redes sociais? O Socialpilot oferece recursos poderosos para gerenciar sua presença online. Clique aqui para descobrir como o Socialpilot pode impulsionar seus esforços nas redes sociais hoje mesmo!
Principais benefícios
- Características: O SocialPilot oferece um conjunto completo de ferramentas para agendamento, publicação e análise. Também inclui recursos de gerenciamento de clientes e colaboração em equipe.
- Redes sociais suportadas: Conecta-se com todas as principais plataformas, como Facebook, Twitter, LinkedIn, Instagram e até mesmo com o perfil da sua empresa no Google e o TikTok.
- Facilidade de uso: O painel de controle é limpo e fácil de usar, permitindo que você comece a usar sem grandes dificuldades de aprendizagem.
- Suporte ao cliente: Eles oferecem suporte ao cliente 24 horas por dia, 5 dias por semana, via chat e e-mail.
- Integrações: Ele se integra a ferramentas úteis como Canva, Bitly e Zapier.
- Escalabilidade: A SocialPilot oferece planos que crescem com você, desde um único usuário até grandes agências com vários clientes.
- Garantia: Embora a SocialPilot não ofereça uma garantia tradicional, ela oferece uma garantia de reembolso de 14 dias para novas compras.
Preços
- Essenciais: US$ 25,50/mês (cobrança anual)
- Padrão: US$ 42,50/mês (cobrança anual)
- Premium US$ 85/mês (cobrança anual)
- Final: US$ 170/mês (cobrança anual)
Prós
Contras
O que é o depois?
Later is built for visual content. Think Instagram, Pinterest, and TikTok.
It helps you plan and schedule your posts. It’s a very visual tool.
Explore também os nossos favoritos. Alternativas posteriores…
Nossa opinião
O Later é uma ótima opção para empresas que priorizam conteúdo visual e marketing no Instagram. É fácil de usar, acessível e oferece uma variedade de recursos para ajudar você a criar e agendar conteúdo atraente e envolvente.
Principais benefícios
- Características: O Later oferece agendamento, publicação, análises e um planejador visual para criar e visualizar seu conteúdo de mídia social.
- Redes sociais suportadas: Ele se integra com Instagram, Facebook, Twitter, Pinterest e TikTok.
- Facilidade de uso: A interface é do tipo "arrastar e soltar" e muito visual, facilitando o planejamento e o agendamento do seu conteúdo.
- Suporte ao cliente: A Later oferece suporte por e-mail e chat, além de uma central de ajuda completa.
- Integrações: Ele se conecta com algumas ferramentas importantes, como Canva, Unsplash e Dropbox.
- Escalabilidade: A Later oferece planos para empresas de todos os portes, desde empreendedores individuais até grandes equipes.
Preços
O Later oferece um plano gratuito com recursos limitados. Os planos pagos começam em US$ 18 por mês e aumentam de acordo com o número de perfis sociais e usuários que você precisa.
- Iniciante: US$ 16,67/mês
- Crescimento: $ 30/mês
- Avançado: $ 53,33/mês
Prós
Contras
Comparação de recursos
For those delving into social media marketing, choosing the right platform is key.
This comparison of SocialPilot vs. Later helps small and medium businesses, marketing agencies, and multi-location brands decide on the best social media management tool.
1. Suporte para contas sociais e redes
- SocialPilot: A powerful social media suite supporting a wide range of social accounts, including Facebook pages and groups, Twitter, LinkedIn, Pinterest, Instagram, Google Negócios Profile, TikTok, and more. It’s a versatile choice for managing multiple social media accounts and social channels.
- Mais tarde: Traditionally known as an Instagram-first platform, Later’s features have expanded to support other platforms like TikTok, Facebook, Twitter, Pinterest, LinkedIn, and YouTube. However, its primary focus remains on visual content and Instagram scheduling.
2. Social Media Management Tool Features
- SocialPilot: Offers a comprehensive suite of advanced features for social media managers. It has a robust socialpilot dashboard with great features like bulk scheduling, an AI assistant for creating relevant content, and a content library. The tool is highly recommended for agencies and businesses seeking a complete social strategy.
- Mais tarde: This social media management tool is known for its user-friendly interface. It provides a visual planner to help users create beautiful posts and a media library to stay organized. Later also has a social media management app, the later mobile app, making it easy to schedule content on the go.
3. Agendamento e Publicação
- SocialPilot: Excels at bulk scheduling, allowing users to save time by scheduling a large number of scheduled posts at once. It also offers the ability to automatically post to multiple platforms and supports scheduling of various types of content, including video content.
- Mais tarde: With its focus on visual platforms, Later provides specific features like a drag-and-drop visual planner. You can easily schedule Instagram posts and even schedule Instagram stories. Later’s features also include the ability to automatically publish posts, with TikTok auto publishing being a key feature.
4. Criação e curadoria de conteúdo
- SocialPilot: The AI assistant helps users generate post ideas, and the platform has a Canva integração to streamline the content creation process. The content library allows for storing and reusing curated content, which is a great feature for both agencies and clients.
- Mais tarde: A strength of the Later social media scheduler is its inspiration strikes feature, which provides post ideas directly within the platform. The media library is excellent for uploading media, and the tool helps you create content that drives more engagement with post recommendations.
5. Análise e Relatórios
- SocialPilot: Provides great analytics and in-depth reports on post performance, audience demographics, and follower growth. This valuable feature helps businesses and agencies measure their social strategy and demonstrate ROI to clients. The reportagem is robust, making it a powerful tool for data-driven decisions.
- Mais tarde: Ofertas basic Instagram analytics and more detailed insights on paid plans. You can track post performance and follower growth, and it provides a later review of your overall social performance. It’s sufficient for a small team needing basic metrics to see their best posts.
6. Team Collaboration & Client Management
- SocialPilot: As a powerful social media suite, it’s built for marketing agencies. It offers usuários ilimitados on some plans, robust team workflows, and client management features. The ability to manage multi-location brands and agencies with many clients is a core strength.
- Mais tarde: Later’s team collaboration features allow for multiple users and different levels of access. It’s a good solution for a small team collaborating on a few key social accounts, but its focus is more on individual creators and medium businesses rather than large agencies.
7. Post-Specific Features
- SocialPilot: Allows for an automatically posted first comment on Instagram, which is useful for adding hashtags and increasing reach. You can also edit posts after they’ve been scheduled, providing flexibility in the posting process.
- Mais tarde: A key feature is the automatically posted first comment on Instagram, which is a great feature for adding hashtag suggestions. Later also offers unique hashtag suggestions tailored to your content, helping you get more engagement.
8. Aplicativo Móvel
- SocialPilot: Offers a mobile app for managing scheduled posts and social accounts on the go, though its primary experience is on the desktop.
- Mais tarde: The later mobile app is highly praised and a core part of its experience. It’s a user-friendly tool for planning, editing posts, and managing your media library, allowing you to access it whenever inspiration strikes.
9. Preço e Valor
- SocialPilot: Has a range of plans designed for different business sizes, from small to large agencies. Many find it offers better value due to the sheer number of features and social accounts included, making it a strong contender for new customers. A credit card is required for some trials.
- Mais tarde: Tem um versão gratuita and various professional plan options. It can be a cost-effective choice for creators or pequenas empresas focused on a few key social platforms, but adding more social sets or users can increase costs quickly.
10. Audience & Focus
- SocialPilot: The platform is designed for marketing agencies, businesses, and multi-location brands that need a robust, all-in-one tool for comprehensive social media marketing across many major social networks. It helps clients in various industries reach their audience.
- Mais tarde: Later’s features are geared toward individuals and small businesses that place a high priority on visual content, particularly on Instagram. It’s a great choice for creators and small businesses focused on creating beautiful posts and improving their Instagram feed.
11. Additional Features & Integrations
- SocialPilot: Integra-se com Canva integration for design, and offers an easy-to-use social caixa de entrada to manage messages. It’s a full-featured social media management platform with valuable features that help you save time.
- Mais tarde: Known for its Linkin.bio feature, which turns an Instagram feed into a clickable landing page. It provides unique hashtag suggestions and its aplicativos móveis are a key selling point for creators who manage their social accounts on the go.
O que levar em consideração ao escolher o gestor de redes sociais ideal?
- Key Features and User Interface: The best social media management platforms should have a user-friendly interface that allows you to easily manage multiple social media profiles. Look for key features like scheduling suggestions for the best time to drop posts, and the ability to upload media, including video content.
- Platform & Channel Support: Ensure the tool supports all the social media channels you use, such as Instagram, Pinterest posts, and other accounts. The ability to cross posting and scheduling unlimited posts is crucial for saving time and reaching a wider audience.
- Content & Post Features: Look for a tool that allows you to schedule content with a precise date and control the posting order. Features like adding hashtag suggestions recommended by the platform can help increase engagement and get maximum engagement. The post feature should also allow for a few tweaks to optimize your content.
- Análises e insights: A good social media management tool should provide analytics on your Instagram account and follower growth, helping you understand which posts are most effective.
- Scalability & Cost: Consider if the platform can grow with your business. Some platforms like SocialPilot offer different services, but you should check if a credit card is required for a trial and if the pricing fits your industry’s needs. You might want to read a socialpilot review or a later app review to see what other users recommend SocialPilot or other tools.
- Experiência móvel: Check if the platform has a well-functioning mobile app, like the Later app, for managing your accounts on the go.
- Trial and Onboarding: Take advantage of any free trials to test the platform. See how easy it is to get started and whether it requires any further action on your part to get your accounts set up.
Veredicto final
After testing both, SocialPilot wins. It handles multiple accounts easily.
If you manage many social media accounts, it’s your best bet.
SocialPilot offers robust management features.
You can manage posts across multiple social networks without a headache.
Its social inbox is a game-changer. Plus, the analytics and reporting give you real dados.
For content management and client management, it’s solid.
Enquanto Sprout Social is another option, SocialPilot’s value and power are clear.
They don’t have a free plan, but its benefits outweigh the cost.
Mais sobre Socialpilot
- Socialpilot vs Sprout Social: Socialpilot – agendamento mais acessível. Sprout – análises avançadas, escuta, CRM.
- Socialpilot vs Metricool: Socialpilot – agendamento simples, bom preço. Metricool – análises robustas e fáceis de usar.
- Socialpilot vs Sendible: Socialpilot – bom equilíbrio entre recursos e preço (agências). Sendible – gestão de clientes, escuta ativa.
- Socialpilot vs. Content Studio: Socialpilot – agendamento robusto, ferramentas para equipes. Content Studio – descoberta de conteúdo, sugestões com IA.
- Socialpilot vs Heropost: (Informações limitadas – podem ser especializadas em recursos visuais ou preços diferenciados).
- Socialpilot vs Agorapulse: Socialpilot – agendamento robusto, caixa de entrada unificada. Agorapulse – forte engajamento, escuta abrangente.
- Socialpilot vs Zoho Social: Socialpilot – integrações de plataforma mais amplas. Zoho Social – custo-benefício (usuários do Zoho).
- Socialpilot vs Buffer: Socialpilot — mais recursos pelo mesmo preço. Buffer — agendamento mais simples e básico.
- Socialpilot vs. Sprinklr: Socialpilot — melhor para pequenas e médias empresas. Sprinklr — nível empresarial.
- Socialpilot vs Later: Socialpilot – suporte a uma plataforma mais ampla. Posteriormente – conteúdo visual (Instagram).
- Socialpilot vs Loomly: Socialpilot – ferramentas robustas de agendamento e análise. Loomly – calendário de conteúdo e trabalho em equipe.
- Socialpilot vs Blaze: (Informação limitada ∧ pode ser uma funcionalidade ou ferramenta menos comum).
Mais tarde
- Later vs Sprout Social: Oferece monitoramento abrangente de mídias sociais e análises avançadas, tornando-se uma ferramenta mais robusta, porém complexa.
- Mais tarde vs. Métricool: Oferece análises e gerenciamento de anúncios mais abrangentes.
- Mais tarde vs. Socialpilot: É compatível com mais plataformas e possui uma caixa de entrada social.
- Mais tarde vs Sendible: Possui sistemas robustos de colaboração e geração de relatórios.
- Mais tarde vs. Estúdio de Conteúdo: É excelente na descoberta de conteúdo.
- Mais tarde vs Heropost: Utiliza inteligência artificial para a criação de conteúdo.
- Mais tarde vs Agorapulse: Oferece uma excelente capacidade de monitoramento de mídias sociais.
- Later vs Zoho Social: Ele se integra ao pacote Zoho.
- Mais tarde vs. Buffer: É conhecida por sua simplicidade.
- Mais tarde vs. Sprinklr: É uma plataforma de nível empresarial.
- Mais tarde vs Loomly: O foco está nos fluxos de trabalho de conteúdo da equipe.
- Mais tarde vs Blaze: Depende das características específicas do Blaze.
- Mais tarde vs Hootsuite: É uma ferramenta mais abrangente, com uma gama mais ampla de integrações de plataforma e análises detalhadas.
- Mais tarde vs. Planejável: É uma ferramenta que prioriza a colaboração, com forte foco em fluxos de trabalho de aprovação de conteúdo para equipes.
Perguntas frequentes
Can I handle several social media accounts effectively with these tools?
Yes, both SocialPilot and Later allow you to manage multiple accounts. SocialPilot is better for handling many social media platforms, while Later excels in visual platforms like Pinterest. Choose based on your primary social media presence.
Which tool is better for content scheduling and curation?
SocialPilot offers robust content scheduling and curation features, which are ideal for small businesses needing to schedule posts across many platforms. Later, it focuses on visual planning and scheduling social media content.
Does either tool offer social listening capabilities?
SocialPilot’s social inbox includes some basic social listening features. However, neither tool is primarily known for advanced social listening. You may need a dedicated tool for in-depth social listening.
How do these tools help streamline my social media workflow?
Both tools streamline your workflow by automating social media posts and providing analytics. SocialPilot offers a comprehensive social media management experience. Later simplifies visual-first workflows.
Which tool provides better analytics on social media performance?
SocialPilot delivers detailed social media performance analytics. Later offers basic insights. If you need in-depth reports, SocialPilot is the better choice.
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