⚡ Veredito rápido:
- Preços: Moz starts at $39/mo vs Ranktracker at $14/mo
- Ideal para: Moz for backlink analysis and domain authority tracking, Ranktracker for daily keyword ranking updates
- Principal diferença: Moz offers a 44.8 trillion link index with domain authority scoring. Ranktracker focuses on real-time rank tracking across multiple search engines.
- Nossa escolha: Moz for most users — it covers more SEO tasks in one platform
Moz and Ranktracker both promise to improve your search engine rankings.
Mas eles adotam abordagens muito diferentes para SEO.
Moz is a full SEO suite with keyword research, backlink analysis, and site audits.
Ranktracker focuses on tracking your keyword positions across search engines.
The right pick depends on how much of your SEO workflow you want covered.
Visão geral
This Moz vs Ranktracker comparison covers pricing, features, and ease of use for both SEO tools.
Também analisamos para quem cada ferramenta funciona melhor.
Our sources include published specs, documentation, and user reviews from multiple platforms.
By the end, you’ll know which rank tracking tool fits your SEO strategies.
O que é Moz?
Moz is an all-in-one SEO software suite built for search engine optimization.
It helps SEO professionals and SEO experts track ranking keywords, analyze backlinks, and audit websites.
Moz Pro includes Moz tools like Keyword Explorer, Moz Link Explorer, and Rank Tracker.
The platform also created the domain authority metric used across the SEO industry.
The Moz API gives developers access to Moz data, including key metrics for search rankings and external links.
Moz
Moz Pro covers keyword research, rank tracking, site audits, and backlink analysis. It’s a trusted SEO platform used by digital marketing teams worldwide.
Preços da Moz
Eis o custo do Moz em 2026. Vamos analisar os detalhes.
| Plano | Preço | Ideal para |
|---|---|---|
| Iniciante | US$ 39/mês | Freelancers e pequenos projetos |
| Padrão | US$ 79/mês | Pequenas empresas tracking key SEO metrics |
| Médio | US$ 143/mês | Growing teams with multiple websites |
| Grande | US$ 239/mês | Agencies managing large scale SEO |
Preços verificados em abril de 2026.
Teste grátis: Moz offers a free trial so you can test its features before paying.
Garantia de reembolso: Contact Moz support within the trial period if you’re not satisfied.
📌 Observação: The Starter plan at $39/month is cheaper than similar plans from Ahrefs and Semrush. Moz also offers free tools like MozBar and a limited Keyword Explorer.
⚠️ Aviso: Moz’s keyword database is smaller than its competitors. If you need broad keyword suggestions, check the limits before subscribing.
Principais benefícios do Moz
Here’s what makes Moz worth considering:
- Autoridade de domínio: Moz created the DA metric. It’s used across the SEO industry to measure how well a site might rank.
- Explorador de links: Moz’s link index contains 44.8 trillion links. You can analyze your backlink profile and find link building opportunities.
- Explorador de palavras-chave: Find keyword ideas with search volume, difficulty, and opportunity scores. It helps you pick the right target keywords.
- Rastreamento do site: The site auditing tool checks for technical SEO issues. It finds broken links, crawl errors, and on page problems.
- Pontuação de spam: Moz checks your backlink profile for spammy links. This helps protect your site from penalties.
- Ferramentas gratuitas: MozBar is a free Chrome extension that shows SEO data directly in search results. You can also use Moz’s free keyword tool.
O que nossa equipe observou
Our writer signed up for Moz and spent several days exploring the platform. Here’s what stood out:
Prós e contras do Moz
✅ Prós
- Domain authority and page authority metrics are industry standards
- Índice de links de 44,8 trilhões para análise profunda de backlinks
- Free MozBar extension works in your browser
- Educational resources like Moz Academy and Whiteboard Friday
- Starter plan is cheaper than Ahrefs and Semrush entry tiers
❌ Contras
- O banco de dados de palavras-chave é menor que o do Ahrefs e do Semrush.
- Rank tracking updates weekly instead of daily
- Customer support limited to email and live chat during negócios horas
- Reporting limits on keyword research are more restrictive
O que é o Ranktracker?
Ranktracker is a rank tracker SEO tool built for tracking keyword ranking positions.
It tracks your Google rankings and search engine rankings across Google, Bing, Yahoo, and other search engines.
The platform also includes a keyword rank checker, SERP checker, and web audit tool.
It gives you real-time ranking data on a day-by-day basis for your target website.
Ranktracker
Ranktracker tracks your keyword positions daily across multiple search engines. It includes a SERP checker, keyword finder, and website audit feature.
Preços do Ranktracker
Eis o preço do Ranktracker em 2026.
| Plano | Preço | Ideal para |
|---|---|---|
| Iniciante | US$ 14/mês | Blogueiros individuais rastreando algumas palavras-chave |
| Dados Duplos | $ 34,41/mês | Freelancers managing small SEO campaigns |
| Dados Quad | $ 63,58/mês | Small agencies with multiple websites |
| Dados Hexadecimais | US$ 121,91/mês | SEO agencies tracking competitors rankings |
Preços verificados em abril de 2026.
Teste grátis: Ranktracker offers a 7-day free trial limited to tracking 10 keywords.
Garantia de reembolso: Check their terms before purchasing. Past users have reported billing disputes.
📌 Observação: Ranktracker’s Starter plan at $14/month is one of the cheapest rank tracking tools available. It costs $25 less than Moz’s entry plan.
⚠️ Aviso: Trustpilot reviews mention issues with lifetime deals being restricted after purchase. Some users report needing to pay extra fees to keep access to features they already paid for.
Principais benefícios do Ranktracker
Here’s what makes Ranktracker worth considering:
- Rastreamento em tempo real: Ranktracker updates your keyword positions daily. You see ranking changes as they happen instead of waiting a week. This ranking performance data helps you adjust your seo strategies faster.
- Suporte a múltiplos motores: Track keyword rankings across Google, Bing, Yahoo, and Yandex. This rank tracking software covers other search engines that most rank trackers skip.
- Verificador de SERP: See if your site appears in SERP features like featured snippets. This helps you track keyword performance beyond standard Google SERP rankings and check seo stats.
- Localizador de palavras-chave: Discover long-tail keyword ideas related to your target keywords. It shows search volumes and keyword difficulty for each suggestion.
- Lista de verificação de SEO: A step-by-step guide that walks beginners through basic SEO tasks. Helpful if you’re new to search engine optimization. It’s a keyword position tracker that shows where websites rank.
- Computador e dispositivo móvel: Track rankings for both desktop and mobile search results. You can view ranking history and keywords tracked over time.
O que nossa equipe observou
Our writer signed up for Ranktracker and spent several days exploring the platform. Here’s what stood out:
Prós e contras do Ranktracker
✅ Prós
- Atualizações diárias de acompanhamento de classificação em vez de semanais
- Monitora as classificações no Google, Bing, Yahoo e Yandex.
- Starter plan at $14/month is budget-friendly
- SERP simulator helps preview how your page looks in search results
- Redator de artigos com IA integrado para criação de conteúdo.
❌ Contras
- Trustpilot reviews report bait-and-switch with lifetime deals
- Customer support is slow and unresponsive according to multiple users
- Web audit feature is often criticized for bugs and slow loading
- No domain authority or page authority equivalent metric
Comparação de recursos
Ready to dive into a detailed comparison of Moz vs Ranktracker?
We’ll explore 8 key features to help you determine which SEO tool best suits your needs.
| Recurso | Moz | Ranktracker |
|---|---|---|
| Preço inicial | US$ 39/mês | US$ 14/mês |
| Plano/Ferramentas Gratuitas | ✅ MozBar + Limited Keyword Explorer | ❌ Apenas teste gratuito de 7 dias |
| Acompanhamento de classificação | ✅ Atualizações semanais | ✅ Atualizações diárias |
| Pesquisa de palavras-chave | ✅ Explorador de palavras-chave | ✅ Localizador de palavras-chave |
| Análise de backlinks | ✅ Índice de links 44.8T | ✅ Verificador básico |
| Auditoria do local | ✅ Full site crawl | ✅ Web audit tool |
| Autoridade de domínio | ✅ DA + PA metrics | ❌ Not available |
| SERP Features Tracking | ✅ Análise de SERP | ✅ SERP checker + simulator |
| Ideal para | Fluxo de trabalho completo de SEO | Acompanhamento diário da classificação |
1. Acompanhamento de classificação
Moz: Moz’s rank tracker updates keyword rankings on a weekly basis. You can track local and national search rankings separately. It also supports on-demand rank tracking for quick checks without using a project slot. This is helpful when you want to check how your site performs for ranking keywords without committing to a full Google rank tracker setup.
Ranktracker: Ranktracker provides real-time ranking data updated daily. You can track keyword rankings across Google, Bing, Yahoo, and Yandex. It supports both desktop and mobile tracking to reflect Google’s mobile-first indexing.
⚠️ Aviso: Moz updates rankings weekly. If you need daily ranking progress reports, Ranktracker is the better fit for tracking keywords.
2. Pesquisa de palavras-chave
Moz: Moz Keyword Explorer generates keyword ideas with search volume, difficulty, and organic CTR data. It also shows related keywords and SERP analysis for each term. The keyword data helps you build a content strategy around the right target keyword.
Ranktracker: Ranktracker’s Keyword Finder discovers long-tail keyword ideas related to your primary search terms. It shows search volume and keyword difficulty for each suggestion. The tool is simpler but covers the basics for keyword research.
3. Análise de backlinks
Moz: Moz Link Explorer has a 44.8 trillion link index. It shows domain authority, page authority, spam score, and linking domains for any URL. The Link Intersect tool reveals who links to your competitors but not to your site, which helps with link building.
Ranktracker: Ranktracker includes a backlink checker and backlink monitor. The checker shows your inbound links and link data, while the monitor tracks changes over time. The index is smaller than Moz’s, and it lacks a spam score feature.
4. Auditoria do Local
Moz: Moz’s site crawl tool checks for technical SEO issues across your website. It finds broken links, crawl errors, duplicate content, and missing meta tags. The tool prioritizes issues by impacto so you know what to fix first for better SEO health.
Ranktracker: Ranktracker’s web audit tool evaluates over 100 data points to find site performance issues. It checks page speed, meta tags, and on page factors. However, multiple reviews criticize the audit tool for bugs and slow loading times.
5. Análise de SERP
Moz: Moz provides SERP analysis that shows you who ranks for your target keywords. You can see domain authority, page authority, and link metrics for each result. This serp data helps you gauge how hard it is to rank higher for specific keywords.
Ranktracker: Ranktracker’s SERP checker shows if your site appears in SERP features like featured snippets, local packs, or knowledge panels. It also includes a SERP simulator that previews how your page looks in Google search results before you publish.
6. Domain Authority & Link Metrics
Moz: Moz created the domain authority and page authority metrics. These scores predict how well a website or page might rank in search engines. Brand authority, spam score, and linking domains data all feed into this analysis. SEO experts use Moz data to evaluate qualified traffic potential for any URL.
Ranktracker: Ranktracker does not have a domain authority metric. It focuses on keyword ranking positions and search traffic instead. If you need link metrics and competitive analysis based on authority scores, this is a gap.
7. Reporting & Custom Reports
Moz: Moz lets you build custom reports with your SEO data. You can schedule reports to send automatically. The reporting covers rank tracking, site audits, and backlink changes, but the limits are more restrictive on lower plans.
Ranktracker: Ranktracker’s reporting features let you generate customizable SEO reports for clients. You can brand the reports with your logo. This makes it useful for SEO agencies that need ranking reports for multiple websites.
8. Preços e Custos
Vamos comparar os planos de preços lado a lado.
| Nível do plano | Moz | Ranktracker |
|---|---|---|
| Entrada | US$ 39/mês (Iniciante) | US$ 14/mês (Iniciante) |
| Meio | US$ 79/mês (Padrão) | US$ 34,41/mês (Dados em Dobro) |
| Crescimento | US$ 143/mês (Médio) | US$ 63,58/mês (Quad Data) |
| Principal | US$ 239/mês (Grande) | US$ 121,91/mês (Dados Hexadecimais) |
Moz: Moz costs more at every tier but covers a wider range of SEO tools. You get keyword research, backlink analysis, site auditing, and rank tracking in one Moz plan. The Starter plan at $39/month includes all core features.
Ranktracker: Ranktracker is significantly cheaper at every tier. The Starter plan at $14/month is great for solo bloggers on a tight budget. But the lower price comes with a narrower set of features compared to Moz’s full suite.
Diferentes cenários
| Se você precisar | Escolher | Por que |
|---|---|---|
| Orçamento apertado | Ranktracker | $14/mo vs $39/mo entry price |
| Análise de backlinks | Moz | Índice de links de 44,8 trilhões |
| Atualizações diárias de classificação | Ranktracker | Rastreamento diário em tempo real |
| Domain authority data | Moz | Created the DA metric |
| Ideal para iniciantes | Ranktracker | Simple interface and SEO checklist |
| Full SEO suite | Moz | Covers all SEO tasks in one tool |
💰 Seu orçamento
Ranktracker starts at $14/month, which is $25 cheaper than Moz’s entry plan. If you only need to track keyword rankings and your budget is limited, Ranktracker gives you more for less money.
🔌 Seu conjunto de tecnologias
Moz connects with Google Analytics and other platforms through its API access. Ranktracker integrates with Google Search Console for organic search data. Pick based on which tools your team already uses.
📝 Sua estratégia de SEO
If your SEO strategy needs backlink analysis, competitive research, and content optimization, Moz covers it all. If you mainly need to track keyword positions and monitor ranking progress, Ranktracker handles that faster.
🎓 Seu nível de experiência
Ranktracker’s user interface is simpler and includes an SEO checklist for beginners. Moz has more features, but the learning resources like Moz Academy make it easier to get started.
🆓 Testes e demonstrações grátis
Moz offers free tools like MozBar plus a free trial of Moz Pro. Ranktracker has a 7-day free trial limited to 10 tracked keywords. Try both before committing.
🛟 Opções de suporte
Moz offers email and live chat support during business hours. Ranktracker’s customer support has received mixed reviews, with some users reporting slow response times on billing issues.
Guia de Troca
Já utiliza alguma dessas ferramentas? Veja o que esperar se você mudar.
🔄 Está pensando em migrar do Moz para o Ranktracker?
✅ O que você vai ganhar:
- Atualizações diárias de acompanhamento de classificação em vez de semanais
- Lower monthly cost starting at $14/month
- SERP simulator to preview search result appearance
❌ O que você perderá:
- Domain authority and page authority metrics
- 44.8 trillion link index for backlink analysis
- Spam score detection for link quality
📋 Como mudar:
- Export your tracked keywords and reports from Moz Pro
- Create a Ranktracker account and set up your rank tracker project
- Import your keyword list and configure tracking for desktop and mobile
🔄 Está pensando em migrar do Ranktracker para o Moz?
✅ O que você vai ganhar:
- Domain authority and page authority for any URL
- A 44.8 trillion link index for deep backlink analysis
- Extensão gratuita do MozBar e recursos educacionais
❌ O que você perderá:
- Acompanhamento diário do ranking (atualizações semanais da Moz)
- SERP simulator for previewing search result appearance
- Lower pricing (Moz starts at $39/month vs $14/month)
📋 Como mudar:
- Export your keyword tracking data from Ranktracker
- Sign up for a Moz Pro free trial to test the platform
- Set up your campaigns and import tracked keywords into Moz
O que nossa avaliação não abordou
This comparison focused on individual users and small teams. We didn’t test enterprise-level features, API integrations at scale, or Moz Local for local citation management. Our observations are based on the April 2026 versions of both tools. If you’re managing SEO for large organizations with custom data needs, your priorities may differ from what we’ve covered here.
Veredicto final
| Categoria | Ganhador |
|---|---|
| 💰 Preços | Ranktracker |
| 🚀 Keyword Research | Moz |
| 🔗 Análise de backlinks | Moz |
| 📊 Acompanhamento de classificação | Ranktracker |
| 🛠️ Auditoria do Site | Moz |
| 👶 Facilidade de uso | Ranktracker |
| 🛟 Suporte ao Cliente | Moz |
| 🏆 Vencedor Geral | Moz |
🏆 VENCEDOR: Moz
Moz wins 4 out of 7 categories.
Ideal para: SEO professionals who need keyword research, backlink analysis, and site audits in one platform
Moz and Ranktracker serve different types of SEO users. Moz is a full SEO suite that covers keyword research, link building, site audits, and rank tracking. It gives you all the tools you need for a content strategy built around other SEO tools and Moz AI features.
Ranktracker is a focused rank tracking tool. It’s cheaper and updates rankings daily. If all you need is the best rank tracker for monitoring your keyword positions across multiple websites, it does that job better than most other tools. Read our Ranktracker review for the full breakdown.
However, if you need more organic traffic and want to understand why your site performs the way it does, Moz gives you deeper SEO data. The domain authority metric, spam score, and link research tools help you make better decisions about your content optimization and digital marketing work.
Mais comparações da Moz
Veja como a Moz se compara a outros concorrentes:
Moz vs Semrush
Moz vence em: Lower entry pricing at $39/month, domain authority metric used industry-wide, free MozBar browser extension
Semrush vence em: Larger keyword database, more advertising and PPC tools, daily rank tracking updates
Moz vs Ahrefs
Moz vence em: Cheaper API access starting at $5/month, spam score for link quality, stronger educational content through Moz Academy
Ahrefs vence em: Larger and faster-updating link index, more keyword suggestions per search, broader content explorer tool
Moz vs Classificação SE
Moz vence em: Domain authority metric for link valuation, larger link database with 44.8 trillion links, established brand with decade-plus track record
A SE Ranking vence em: Lower pricing across all tiers, daily rank tracking, built-in mídias sociais ferramentas de gestão
Moz vs Ubersuggest
Moz vence em: Deeper backlink analysis with spam score detection, on-page grader for page-level SEO checks, Moz Local for local citation management
O Ubersuggest vence em: Lifetime pricing option available, simpler interface for beginners, cheaper monthly plans starting under $30
Mais comparações do Ranktracker
Veja como o Ranktracker se compara a outros concorrentes:
Ranktracker vs Semrush
Ranktracker vence em: Much lower entry price at $14/month, simpler interface with guided SEO checklist, SERP simulator for title preview
Semrush vence em: Full SEO and PPC suite, larger keyword database, better customer support and documentation
Ranktracker vs Ranking SE
Ranktracker vence em: Cheaper Starter plan, tracking across four search engines including Yandex, built-in AI article writer
A SE Ranking vence em: More reliable platform with fewer reported bugs, better customer support reputation, local SEO features
Ranktracker vs Mangas
Ranktracker vence em: Daily rank updates vs periodic checks, lower entry price at $14/month, web audit tool included
Mangools vence em: More polished keyword research with KWFinder, stronger backlink analysis tool, better user satisfaction scores
Perguntas frequentes
O Moz é bom para SEO?
Yes, Moz Pro covers keyword research, rank tracking, backlink analysis, and site auditing. It’s a solid pick for SEO professionals who want all their tools in one place. The platform also offers free resources to help beginners learn search engine optimization.
O Ranktracker é confiável?
Ranktracker is a real SEO tool that tracks keyword positions across multiple search engines. However, Trustpilot reviews show mixed experiences. Some users praise the features, while others report issues with customer support and billing practices.
Quanto custa o serviço de SEO da Moz?
Moz pricing starts at $39/month for the Starter plan. The Standard plan costs $79/month. Higher tiers go up to $239/month for the Large plan. A free trial is available to test the features first.
O Ranktracker é gratuito?
No, Ranktracker is not free. It offers a 7-day free trial limited to 10 tracked keywords. After that, the cheapest plan is $14/month. There is no permanent free tier for the rank tracker tool.
Qual é melhor, Moz ou Ranktracker?
It depends on your needs. Moz is better for a full SEO workflow that includes backlink analysis, domain authority checks, and site audits. Ranktracker is better if you only need daily rank tracking at a lower price. For most users, Moz provides more value across SEO efforts.
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