⚡ Quick Verdict:
- Цены: Moz starts at $39/mo vs Ranktracker at $14/mo
- Лучше всего подходит для: Moz for backlink analysis and domain authority tracking, Ranktracker for daily keyword ranking updates
- Ключевое отличие: Moz offers a 44.8 trillion link index with domain authority scoring. Ranktracker focuses on real-time rank tracking across multiple search engines.
- Our pick: Moz for most users — it covers more SEO tasks in one platform
Moz and Ranktracker both promise to improve your search engine rankings.
Но они используют совершенно разные подходы к SEO.
Moz is a full SEO suite with keyword research, backlink analysis, and site audits.
Ranktracker focuses on tracking your keyword positions across search engines.
The right pick depends on how much of your SEO workflow you want covered.
Обзор
This Moz vs Ranktracker comparison covers pricing, features, and ease of use for both SEO tools.
We also break down who each tool works best for.
Our sources include published specs, documentation, and user reviews from multiple platforms.
By the end, you’ll know which rank tracking tool fits your SEO strategies.
Что такое Moz?
Moz is an all-in-one SEO software suite built for search engine optimization.
It helps SEO professionals and SEO experts track ranking keywords, analyze backlinks, and audit websites.
Moz Pro includes Moz tools like Keyword Explorer, Moz Link Explorer, and Rank Tracker.
The platform also created the domain authority metric used across the SEO industry.
The Moz API gives developers access to Moz data, including key metrics for search rankings and external links.
Моз
Moz Pro covers keyword research, rank tracking, site audits, and backlink analysis. It’s a trusted SEO platform used by digital marketing teams worldwide.
Цены Moz
Вот сколько будет стоить Moz в 2026 году. Давайте разберем это подробнее.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Стартер | 39 долларов в месяц | Фрилансеры и небольшие проекты |
| Стандарт | 79 долларов в месяц | Малый бизнес tracking key SEO metrics |
| Середина | 143 доллара в месяц | Growing teams with multiple websites |
| Большой | 239 долларов в месяц | Agencies managing large scale SEO |
Pricing verified April 2026.
Бесплатная пробная версия: Moz offers a free trial so you can test its features before paying.
Гарантия возврата денег: Contact Moz support within the trial period if you’re not satisfied.
📌 Примечание: The Starter plan at $39/month is cheaper than similar plans from Ahrefs and Semrush. Moz also offers free tools like MozBar and a limited Keyword Explorer.
⚠️ Предупреждение: Moz’s keyword database is smaller than its competitors. If you need broad keyword suggestions, check the limits before subscribing.
Основные преимущества Moz
Here’s what makes Moz worth considering:
- Авторитет домена: Moz created the DA metric. It’s used across the SEO industry to measure how well a site might rank.
- Link Explorer: Moz’s link index contains 44.8 trillion links. You can analyze your backlink profile and find link building opportunities.
- Исследователь ключевых слов: Find keyword ideas with search volume, difficulty, and opportunity scores. It helps you pick the right target keywords.
- Сканирование сайта: The site auditing tool checks for technical SEO issues. It finds broken links, crawl errors, and on page problems.
- Спам-рейтинг: Moz checks your backlink profile for spammy links. This helps protect your site from penalties.
- Бесплатные инструменты: MozBar is a free Chrome extension that shows SEO data directly in search results. You can also use Moz’s free keyword tool.
What Our Team Noticed
Our writer signed up for Moz and spent several days exploring the platform. Here’s what stood out:
Плюсы и минусы Moz
✅ Плюсы
- Domain authority and page authority metrics are industry standards
- Индекс ссылок объемом 44,8 триллиона для глубокого анализа обратных ссылок
- Free MozBar extension works in your browser
- Educational resources like Moz Academy and Whiteboard Friday
- Starter plan is cheaper than Ahrefs and Semrush entry tiers
❌ Минусы
- База данных ключевых слов меньше, чем у Ahrefs и Semrush.
- Rank tracking updates weekly instead of daily
- Customer support limited to email and live chat during бизнес часы
- Reporting limits on keyword research are more restrictive
Что такое Ranktracker?
Ranktracker is a rank tracker SEO tool built for tracking keyword ranking positions.
It tracks your Google rankings and search engine rankings across Google, Bing, Yahoo, and other search engines.
The platform also includes a keyword rank checker, SERP checker, and web audit tool.
It gives you real-time ranking data on a day-by-day basis for your target website.
Ranktracker
Ranktracker tracks your keyword positions daily across multiple search engines. It includes a SERP checker, keyword finder, and website audit feature.
Цены на Ranktracker
Вот сколько будет стоить Ranktracker в 2026 году.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Стартер | 14 долларов в месяц | Блогеры-одиночки отслеживают несколько ключевых слов |
| Двойные данные | 34,41 долл./месяц | Freelancers managing small SEO campaigns |
| Квадратные данные | 63,58 долларов в месяц | Small agencies with multiple websites |
| Шестнадцатеричные данные | 121,91 долл. США/месяц | SEO agencies tracking competitors rankings |
Pricing verified April 2026.
Бесплатная пробная версия: Ranktracker offers a 7-day free trial limited to tracking 10 keywords.
Гарантия возврата денег: Check their terms before purchasing. Past users have reported billing disputes.
📌 Примечание: Ranktracker’s Starter plan at $14/month is one of the cheapest rank tracking tools available. It costs $25 less than Moz’s entry plan.
⚠️ Предупреждение: Trustpilot reviews mention issues with lifetime deals being restricted after purchase. Some users report needing to pay extra fees to keep access to features they already paid for.
Основные преимущества Ranktracker
Here’s what makes Ranktracker worth considering:
- Отслеживание в реальном времени: Ranktracker updates your keyword positions daily. You see ranking changes as they happen instead of waiting a week. This ranking performance data helps you adjust your seo strategies faster.
- Поддержка нескольких двигателей: Track keyword rankings across Google, Bing, Yahoo, and Yandex. This rank tracking software covers other search engines that most rank trackers skip.
- Проверка результатов поиска: See if your site appears in SERP features like featured snippets. This helps you track keyword performance beyond standard Google SERP rankings and check seo stats.
- Поиск ключевых слов: Discover long-tail keyword ideas related to your target keywords. It shows search volumes and keyword difficulty for each suggestion.
- Контрольный список по SEO: A step-by-step guide that walks beginners through basic SEO tasks. Helpful if you’re new to search engine optimization. It’s a keyword position tracker that shows where websites rank.
- Настольные и мобильные устройства: Track rankings for both desktop and mobile search results. You can view ranking history and keywords tracked over time.
What Our Team Noticed
Our writer signed up for Ranktracker and spent several days exploring the platform. Here’s what stood out:
Плюсы и минусы Ranktracker
✅ Плюсы
- Ежедневные обновления отслеживания позиций вместо еженедельных.
- Отслеживает позиции в поисковой выдаче Google, Bing, Yahoo и Yandex.
- Starter plan at $14/month is budget-friendly
- SERP simulator helps preview how your page looks in search results
- Встроенный ИИ-редактор статей для создания контента.
❌ Минусы
- Trustpilot reviews report bait-and-switch with lifetime deals
- Customer support is slow and unresponsive according to multiple users
- Web audit feature is often criticized for bugs and slow loading
- No domain authority or page authority equivalent metric
Сравнение характеристик
Ready to dive into a detailed comparison of Moz vs Ranktracker?
We’ll explore 8 key features to help you determine which SEO tool best suits your needs.
| Особенность | Моз | Ranktracker |
|---|---|---|
| Начальная цена | 39 долларов в месяц | 14 долларов в месяц |
| Бесплатный план/Инструменты | ✅ MozBar + Limited Keyword Explorer | ❌ Только 7-дневный пробный период |
| Отслеживание позиций | ✅ Еженедельные обновления | ✅ Ежедневные обновления |
| Исследование ключевых слов | ✅ Исследователь ключевых слов | ✅ Поиск ключевых слов |
| Анализ обратных ссылок | ✅ Индекс ссылок 44,8 Т | ✅ Базовая шашка |
| Аудит сайта | ✅ Full site crawl | ✅ Web audit tool |
| Авторитет домена | ✅ DA + PA metrics | ❌ Недоступно |
| SERP Features Tracking | ✅ Анализ результатов поиска | ✅ SERP checker + simulator |
| Лучше всего подходит для | Полный рабочий процесс SEO | Ежедневное отслеживание рейтинга |
1. Отслеживание позиций
Моз: Moz’s rank tracker updates keyword rankings on a weekly basis. You can track local and national search rankings separately. It also supports on-demand rank tracking for quick checks without using a project slot. This is helpful when you want to check how your site performs for ranking keywords without committing to a full Google rank tracker setup.
Ranktracker: Ranktracker provides real-time ranking data updated daily. You can track keyword rankings across Google, Bing, Yahoo, and Yandex. It supports both desktop and mobile tracking to reflect Google’s mobile-first indexing.
⚠️ Предупреждение: Moz updates rankings weekly. If you need daily ranking progress reports, Ranktracker is the better fit for tracking keywords.
2. Исследование ключевых слов
Моз: Moz Keyword Explorer generates keyword ideas with search volume, difficulty, and organic CTR data. It also shows related keywords and SERP analysis for each term. The keyword data helps you build a content strategy around the right target keyword.
Ranktracker: Ranktracker’s Keyword Finder discovers long-tail keyword ideas related to your primary search terms. It shows search volume and keyword difficulty for each suggestion. The tool is simpler but covers the basics for keyword research.
3. Анализ обратных ссылок
Моз: Moz Link Explorer has a 44.8 trillion link index. It shows domain authority, page authority, spam score, and linking domains for any URL. The Link Intersect tool reveals who links to your competitors but not to your site, which helps with link building.
Ranktracker: Ranktracker includes a backlink checker and backlink monitor. The checker shows your inbound links and link data, while the monitor tracks changes over time. The index is smaller than Moz’s, and it lacks a spam score feature.
4. Аудит объекта
Моз: Moz’s site crawl tool checks for technical SEO issues across your website. It finds broken links, crawl errors, duplicate content, and missing meta tags. The tool prioritizes issues by влияние so you know what to fix first for better SEO health.
Ranktracker: Ranktracker’s web audit tool evaluates over 100 data points to find site performance issues. It checks page speed, meta tags, and on page factors. However, multiple reviews criticize the audit tool for bugs and slow loading times.
5. Анализ результатов поиска
Моз: Moz provides SERP analysis that shows you who ranks for your target keywords. You can see domain authority, page authority, and link metrics for each result. This serp data helps you gauge how hard it is to rank higher for specific keywords.
Ranktracker: Ranktracker’s SERP checker shows if your site appears in SERP features like featured snippets, local packs, or knowledge panels. It also includes a SERP simulator that previews how your page looks in Google search results before you publish.
6. Domain Authority & Link Metrics
Моз: Moz created the domain authority and page authority metrics. These scores predict how well a website or page might rank in search engines. Brand authority, spam score, and linking domains data all feed into this analysis. SEO experts use Moz data to evaluate qualified traffic potential for any URL.
Ranktracker: Ranktracker does not have a domain authority metric. It focuses on keyword ranking positions and search traffic instead. If you need link metrics and competitive analysis based on authority scores, this is a gap.
7. Reporting & Custom Reports
Моз: Moz lets you build custom reports with your SEO data. You can schedule reports to send automatically. The reporting covers rank tracking, site audits, and backlink changes, but the limits are more restrictive on lower plans.
Ranktracker: Ranktracker’s reporting features let you generate customizable SEO reports for clients. You can brand the reports with your logo. This makes it useful for SEO agencies that need ranking reports for multiple websites.
8. Ценообразование и стоимость
Давайте сравним тарифные планы.
| Уровень плана | Моз | Ranktracker |
|---|---|---|
| Вход | 39 долларов в месяц (стартовый тариф) | 14 долларов в месяц (стартовый тариф) |
| Середина | 79 долларов в месяц (стандартный тариф) | 34,41 долл. США/месяц (удвоенный объем данных) |
| Рост | 143 доллара в месяц (средний) | 63,58 долл. США в месяц (Quad Data) |
| Вершина | 239 долларов в месяц (большой размер) | 121,91 долл. США/месяц (Hex Data) |
Моз: Moz costs more at every tier but covers a wider range of SEO tools. You get keyword research, backlink analysis, site auditing, and rank tracking in one Moz plan. The Starter plan at $39/month includes all core features.
Ranktracker: Ranktracker is significantly cheaper at every tier. The Starter plan at $14/month is great for solo bloggers on a tight budget. But the lower price comes with a narrower set of features compared to Moz’s full suite.
Различные сценарии
| Если вам это нужно | Выбирать | Почему |
|---|---|---|
| Ограниченный бюджет | Ranktracker | $14/mo vs $39/mo entry price |
| Анализ обратных ссылок | Моз | Индекс ссылок 44,8 триллиона |
| Ежедневные обновления рейтинга | Ranktracker | Отслеживание в режиме реального времени ежедневно |
| Domain authority data | Моз | Created the DA metric |
| Подходит для начинающих | Ranktracker | Simple interface and SEO checklist |
| Полный набор инструментов для SEO | Моз | Covers all SEO tasks in one tool |
💰 Ваш бюджет
Ranktracker starts at $14/month, which is $25 cheaper than Moz’s entry plan. If you only need to track keyword rankings and your budget is limited, Ranktracker gives you more for less money.
🔌 Ваш технологический стек
Moz connects with Google Analytics and other platforms through its API access. Ranktracker integrates with Google Search Console for organic search data. Pick based on which tools your team already uses.
📝 Ваша SEO-стратегия
If your SEO strategy needs backlink analysis, competitive research, and content optimization, Moz covers it all. If you mainly need to track keyword positions and monitor ranking progress, Ranktracker handles that faster.
🎓 Ваш уровень опыта
Ranktracker’s user interface is simpler and includes an SEO checklist for beginners. Moz has more features, but the learning resources like Moz Academy make it easier to get started.
🆓 Бесплатные пробные версии и демо-версии
Moz offers free tools like MozBar plus a free trial of Moz Pro. Ranktracker has a 7-day free trial limited to 10 tracked keywords. Try both before committing.
🛟 Варианты поддержки
Moz offers email and live chat support during business hours. Ranktracker’s customer support has received mixed reviews, with some users reporting slow response times on billing issues.
Руководство по переключению
Уже используете один из этих инструментов? Вот чего следует ожидать, если вы перейдете на него.
🔄 Переходите с Moz на Ranktracker?
✅ Что вы получите:
- Ежедневные обновления отслеживания позиций вместо еженедельных.
- Lower monthly cost starting at $14/month
- SERP simulator to preview search result appearance
❌ Что вы потеряете:
- Domain authority and page authority metrics
- 44.8 trillion link index for backlink analysis
- Spam score detection for link quality
📋 Как переключиться:
- Export your tracked keywords and reports from Moz Pro
- Create a Ranktracker account and set up your rank tracker project
- Import your keyword list and configure tracking for desktop and mobile
🔄 Переходите с Ranktracker на Moz?
✅ Что вы получите:
- Domain authority and page authority for any URL
- A 44.8 trillion link index for deep backlink analysis
- Бесплатное расширение для MozBar и образовательные ресурсы.
❌ Что вы потеряете:
- Ежедневное отслеживание позиций в рейтинге (Moz обновляет данные еженедельно)
- SERP simulator for previewing search result appearance
- Lower pricing (Moz starts at $39/month vs $14/month)
📋 Как переключиться:
- Export your keyword tracking data from Ranktracker
- Sign up for a Moz Pro free trial to test the platform
- Set up your campaigns and import tracked keywords into Moz
What Our Review Didn’t Cover
This comparison focused on individual users and small teams. We didn’t test enterprise-level features, API integrations at scale, or Moz Local for local citation management. Our observations are based on the April 2026 versions of both tools. If you’re managing SEO for large organizations with custom data needs, your priorities may differ from what we’ve covered here.
Окончательный вердикт
| Категория | Победитель |
|---|---|
| 💰 Цены | Ranktracker |
| 🚀 Keyword Research | Моз |
| 🔗 Анализ обратных ссылок | Моз |
| 📊 Отслеживание позиций | Ranktracker |
| 🛠️ Аудит сайта | Моз |
| 👶 Простота использования | Ranktracker |
| 🛟 Служба поддержки клиентов | Моз |
| 🏆 Общий победитель | Моз |
🏆 ПОБЕДИТЕЛЬ: Moz
Moz wins 4 out of 7 categories.
Лучше всего подходит для: SEO professionals who need keyword research, backlink analysis, and site audits in one platform
Moz and Ranktracker serve different types of SEO users. Moz is a full SEO suite that covers keyword research, link building, site audits, and rank tracking. It gives you all the tools you need for a content strategy built around other SEO tools and Moz AI features.
Ranktracker is a focused rank tracking tool. It’s cheaper and updates rankings daily. If all you need is the best rank tracker for monitoring your keyword positions across multiple websites, it does that job better than most other tools. Read our Ranktracker review for the full breakdown.
However, if you need more organic traffic and want to understand why your site performs the way it does, Moz gives you deeper SEO data. The domain authority metric, spam score, and link research tools help you make better decisions about your content optimization and digital marketing work.
Больше информации о Moz в сравнении с другими сервисами.
Вот как Moz выглядит на фоне других конкурентов:
Moz против Semrush
Moz побеждает по следующим пунктам: Lower entry pricing at $39/month, domain authority metric used industry-wide, free MozBar browser extension
Семруш побеждает по следующим показателям: Larger keyword database, more advertising and PPC tools, daily rank tracking updates
Moz против Ahrefs
Moz побеждает по следующим пунктам: Cheaper API access starting at $5/month, spam score for link quality, stronger educational content through Moz Academy
Ahrefs побеждает по следующим критериям: Larger and faster-updating link index, more keyword suggestions per search, broader content explorer tool
Моз против Рейтинг SE
Moz побеждает по следующим пунктам: Domain authority metric for link valuation, larger link database with 44.8 trillion links, established brand with decade-plus track record
Рейтинг SE побеждает по следующим показателям: Lower pricing across all tiers, daily rank tracking, built-in социальные сети инструменты управления
Моз против Ubersuggest
Moz побеждает по следующим пунктам: Deeper backlink analysis with spam score detection, on-page grader for page-level SEO checks, Moz Local for local citation management
Ubersuggest побеждает в следующих областях: Lifetime pricing option available, simpler interface for beginners, cheaper monthly plans starting under $30
Сравнение с другими сервисами Ranktracker.
Вот как Ranktracker выглядит на фоне других конкурентов:
Ranktracker против Semrush
Ranktracker побеждает по следующим показателям: Much lower entry price at $14/month, simpler interface with guided SEO checklist, SERP simulator for title preview
Семруш побеждает по следующим показателям: Full SEO and PPC suite, larger keyword database, better customer support and documentation
Ranktracker против SE Ranking
Ranktracker побеждает по следующим показателям: Cheaper Starter plan, tracking across four search engines including Yandex, built-in AI article writer
Рейтинг SE побеждает по следующим показателям: More reliable platform with fewer reported bugs, better customer support reputation, local SEO features
Ranktracker против Мангулы
Ranktracker побеждает по следующим показателям: Daily rank updates vs periodic checks, lower entry price at $14/month, web audit tool included
«Мангулс» победили по следующим причинам: More polished keyword research with KWFinder, stronger backlink analysis tool, better user satisfaction scores
Часто задаваемые вопросы
Подходит ли Moz для SEO?
Yes, Moz Pro covers keyword research, rank tracking, backlink analysis, and site auditing. It’s a solid pick for SEO professionals who want all their tools in one place. The platform also offers free resources to help beginners learn search engine optimization.
Ranktracker — это легитимный сервис?
Ranktracker is a real SEO tool that tracks keyword positions across multiple search engines. However, Trustpilot reviews show mixed experiences. Some users praise the features, while others report issues with customer support and billing practices.
Сколько стоит SEO-продвижение на Moz?
Moz pricing starts at $39/month for the Starter plan. The Standard plan costs $79/month. Higher tiers go up to $239/month for the Large plan. A free trial is available to test the features first.
Ranktracker бесплатный?
No, Ranktracker is not free. It offers a 7-day free trial limited to 10 tracked keywords. After that, the cheapest plan is $14/month. There is no permanent free tier for the rank tracker tool.
Что лучше, Moz или Ranktracker?
It depends on your needs. Moz is better for a full SEO workflow that includes backlink analysis, domain authority checks, and site audits. Ranktracker is better if you only need daily rank tracking at a lower price. For most users, Moz provides more value across SEO efforts.
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