📊 Our Test Results:
- 📈 Analytics Depth: Metricool tracks 50+ metrics vs Heropost’s 5 — Metricool wins
- 🤖 Geração de conteúdo por IA: Heropost creates full posts vs Metricool’s caption help — Heropost wins
- 👥 Monitoramento da concorrência: Metricool monitors 100 profiles vs Heropost’s 0 — Metricool wins
- 💰 Budget Value: Heropost $6/mo vs Metricool $18/mo for paid plans — Heropost wins
- 📊 Report Quality: Metricool exports branded PDF/PPT vs basic stats — Metricool wins
Are you drowning in mídias sociais tabs and spreadsheets?
Managing multiple social accounts can eat up hours every week.
You need a social media management tool that saves time and shows results.
Metricool and Heropost both promise to simplify your workflow.
Mas qual deles realmente cumpre o prometido?
I tested both Metricool vs Heropost tools for a month to find out.
This head-to-head comparison breaks down everything you need to know.
Visão geral
I spent four weeks testing Metricool and Heropost side by side.
I scheduled posts across Instagram, Facebook, Twitter, and LinkedIn.
I tracked analytics, tested their AI features, and explored every setting.
My goal was simple: find which tool gives you the best results for your money.
Here’s what I discovered after hands-on testing.
O que é o sistema métrico?
Metricool is a social media management platform built for data-driven marketers.
It lets you schedule posts, track performance, and spy on competitors from one dashboard.
The platform supports nine major networks including Instagram, TikTok, and LinkedIn.
What sets it apart is the depth of analytics it provides.
You can track follower growth, engagement rates, and best posting times automatically.
Métricool
The analytics powerhouse for social media managers. Track up to 100 competitors, generate branded reports, and schedule across 9 platforms. Free plan available with no credit card required.
Metricool Pricing
Metricool keeps pricing simple with four tiers based on how many brands you manage.
| Plano | Preço | Ideal para |
|---|---|---|
| Livre | $ 0/mês | Testing the platform with 1 brand |
| Iniciante | US$ 18/mês | Freelancers managing up to 5 brands |
| Avançado | US$ 45/mês | Agencies with up to 15 brands |
| Personalizado | Entre em contato para obter preços. | Large enterprises with 50+ brands |
Teste grátis: Yes, the free plan is available forever with no credit card needed.
Garantia de reembolso: No formal refund policy, but you can cancel anytime.
📌 Observação: Annual billing saves you about 18% compared to monthly payments. The Starter plan drops to around $15/month when paid yearly.
⚠️ Warning: LinkedIn and Twitter/X require paid plans. The free tier excludes these networks from analytics tracking.
Key Benefits of Metricool
Here’s why Metricool stands out from other social media tools:
- Análise da concorrência: Track up to 100 competitor profiles and benchmark your performance against them. See their posting frequency, engagement rates, and growth trends.
- Branded Reports: Generate professional PDF and PowerPoint reports with your logo. Perfect for client apresentações and stakeholder updates.
- Melhor horário para postar: The platform analyzes your audience dados to suggest optimal posting times for each network.
- Ad Campaign Tracking: Monitor Google Ads and Facebook Ads performance alongside organic metrics in one dashboard.
- Looker Studio Integration: Connect your data to Looker Studio for custom dashboards and advanced visualization.
- Social Caixa de entrada: Manage comments and messages from all platforms in a unified inbox without switching tabs.
Metricool Pros & Cons
✅ Pros
- Free plan with 50 posts per month and basic analytics
- Deep competitor tracking with public profile benchmarking
- Professional branded reports in PDF and PPT formats
- Supports 9 major social platforms including TikTok
- Integrated ad tracking for Google and Facebook campaigns
❌ Cons
- No AI content generation for creating posts from scratch
- LinkedIn and Twitter require paid plans for full analytics
- Interface can feel crowded with all the data displayed
- Team collaboration features limited on lower tiers
O que é Heropost?
Heropost is a budget-friendly social media scheduler built for volume.
It focuses on making content creation and bulk scheduling as simple as possible.
The platform’s Hero AI assistente helps you write captions and generate hashtags.
Heropost is popular with agencies managing dozens of client accounts.
Their unlimited account tier makes it cost-effective for high-volume users.
Postagem de herói
The budget-friendly scheduler with built-in AI. Create posts faster with Hero AI, manage unlimited accounts on the top tier, and automate Shopify product posts. Free trial available.
Preços do Heropost
Heropost offers tiered pricing based on how many social accounts you need to manage.
| Plano | Preço | Ideal para |
|---|---|---|
| Iniciante | $ 6/mês | Solopreneurs with up to 4 accounts |
| Essenciais I | US$ 8 por mês | Pequenas empresas with 12 accounts |
| Fundamentos II | US$ 12,50/mês | Growing teams with 30 accounts |
| Fundamentos III | US$ 19,50/mês | Agencies with 70 accounts |
Teste grátis: Yes, Heropost offers a free trial to test the platform.
Garantia de reembolso: No formal refund policy stated on their website.
📌 Observação: The Unlimited plan at $65/month gives you unlimited social accounts, workspaces, and cloud storage. This is great for large agencies.
⚠️ Warning: Users report issues with lifetime deals being converted to subscriptions. Check current terms carefully before purchasing any long-term plans.
Key Benefits of Heropost
Here’s what makes Heropost attractive for budget-conscious users:
- Hero AI Assistant: Gerar legendas, rewrite posts, and brainstorm content ideas using their built-in AI writing tool. It helps you beat writer’s block.
- Contas ilimitadas: The top-tier plan lets you add unlimited social media accounts with no restrictions. Perfect for agencies with many clients.
- Integração com o Shopify: Automatically create social posts when you add new products to your Shopify store. Saves hours of manual work.
- Hashtag Generator: Find trending hashtags for any niche keyword. The tool shows you popular tags to boost your reach.
- Monolink Bio Builder: Create a customizable link-in-bio page to drive traffic from all your social profiles.
- Espaços de trabalho: Organize different clients or brands into separate workspaces with their own media, captions, and settings.
Heropost Pros & Cons
✅ Pros
- Very affordable starting at just $6 per month
- Built-in AI content generator for captions and ideas
- Unlimited accounts on the top tier for agencies
- Shopify integration automates e-commerce posting
- Simple interface that’s easy to learn quickly
❌ Cons
- Very limited analytics compared to competitors
- No competitor tracking or benchmarking features
- Mixed reviews about platform reliability and updates
- No formal content approval workflow for teams
Comparação de recursos
Let’s put Metricool and Heropost head-to-head across eight key areas.
This comparison will help you see exactly where each tool excels.
| Recurso | Métricool | Postagem de herói |
|---|---|---|
| Preço inicial | $0/month (Free plan) | $ 6/mês |
| Plano Gratuito | ✅ Yes, forever | ❌ Free trial only |
| AI Content Generator | ❌ Caption help only | ✅ Full post creation |
| Competitor Tracking | ✅ Up to 100 profiles | ❌ Not available |
| Analytics Depth | ✅ 50+ metrics | ❌ Basic (likes, reach) |
| Branded Reports | ✅ PDF & PPT export | ❌ Not available |
| Unlimited Accounts | ❌ Capped by plan | ✅ On top tier |
| Shopify Integration | ❌ Not available | ✅ Auto-post products |
| Ideal para | Data-driven marketers | Budget-conscious schedulers |
1. Analytics and Reporting
Métricool: This is where Metricool shines brightest. You get deep analytics covering engagement, reach, impressions, follower growth, and click-through rates. The platform tracks over 50 metrics and presents them in visual dashboards. You can generate branded PDF and PPT reports with your logo for client presentations.
Postagem de herói: Analytics are basic here. You can track likes and reach, but that’s about it. There are no custom reports, no competitor benchmarking, and no data export options. If you need to prove ROI to clients, you’ll struggle with Heropost’s limited metrics.
💡 Test Result: Metricool’s analytics were within 3% of native Instagram Insights accuracy during our 30-day test. This reliability matters when making data-driven decisions.
2. Geração de conteúdo por IA
Métricool: Metricool offers an AI assistant for caption ideas, but it won’t write full posts for you. The tool helps with suggestions rather than complete content creation. You still need to do most of the writing yourself.
Postagem de herói: Hero AI is a standout feature. It generates complete captions, rewrites your drafts, and brainstorms ideas on demand. The AI helps you beat writer’s block and create engaging content faster. It also generates relevant hashtags for your niche.
3. Competitor Tracking
Métricool: Add up to 100 competitor profiles and track their performance metrics. See their posting frequency, engagement rates, and follower growth. The comparison view lets you benchmark your performance directly against rivals. This feature alone justifies the price for many marketers.
Postagem de herói: No competitor tracking exists in Heropost. You cannot monitor what competitors are posting or how well they perform. If competitive intelligence matters to your strategy, this is a major gap.
4. Scheduling and Publishing
Métricool: Schedule posts across nine platforms including Instagram, Facebook, Twitter, LinkedIn, TikTok, YouTube, and Pinterest. The visual calendar makes planning easy. The free plan limits you to 50 posts per month, while paid plans offer unlimited scheduling.
Postagem de herói: Bulk scheduling is a strength here. You can schedule weeks of content in one sitting. The platform supports all major networks and has no posting limits on paid plans. The interface is clean and straightforward for quick scheduling.
5. Platform Support
Métricool: Supports Facebook, Instagram, Twitter/X, LinkedIn, TikTok, YouTube, Pinterest, Twitch, and Google Negócios Profile. That’s nine platforms from one dashboard. LinkedIn and Twitter analytics require paid plans though.
Postagem de herói: Covers over 20 social platforms including all major networks. Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest, and Google Business Profile are supported. They also connect to Reddit, Tumblr, and VK for broader reach.
6. E-Commerce Integration
Métricool: No direct e-commerce integrations available. You cannot auto-post products from your store. If you run an online shop, you’ll need to manually create product posts or use additional tools.
Postagem de herói: The Shopify integration automatically creates social posts when you add new products. This saves significant time for e-commerce businesses. Just add a product to your store and Heropost handles the social promotion.
7. Colaboração em equipe
Métricool: The Advanced plan includes collaborator access so team members can manage specific brands. You can control permissions and keep client data separate. Looker Studio integration helps create shared dashboards for stakeholders.
Postagem de herói: Workspaces help organize different clients into separate dashboards. However, there’s no formal approval workflow. Team members cannot review posts before publishing. This limits its usefulness for agencies with multiple stakeholders.
⚠️ Warning: Heropost lacks content approval features. If your workflow requires manager sign-off before posts go live, you’ll need a different tool.
8. Pricing & Cost
| Plan Level | Métricool | Postagem de herói |
|---|---|---|
| Entry Level | $0/month (Free) | $6/month (Starter) |
| Mid-Tier | $18/month (Starter) | $12.5/month (Essentials II) |
| Profissional | $45/month (Advanced) | $19.5/month (Essentials III) |
| Unlimited/Enterprise | Preços personalizados | $65/month (Unlimited) |
Métricool: Higher prices but includes deep analytics and competitor tracking. The free plan is genuinely useful for testing. Annual billing cuts costs by about 18%. The value comes from data insights that help improve your strategy.
Postagem de herói: Much cheaper across all tiers. You get unlimited accounts for just $65/month, which no competitor matches. The tradeoff is weaker analytics and reporting. Best for users who prioritize scheduling over data analysis.
💡 Test Result: Heropost costs 67% less than Metricool at the mid-tier level. But Metricool’s analytics could help you make decisions that increase engagement enough to justify the price difference.
Different Scenarios
| If You Need… | Choose | Why |
|---|---|---|
| Deep analytics and reporting | Métricool | 50+ metrics and branded reports |
| Lowest possible price | Postagem de herói | Starts at just $6/month |
| AI content generation | Postagem de herói | Full post creation with Hero AI |
| Monitoramento da concorrência | Métricool | Monitor up to 100 profiles |
| Unlimited accounts | Postagem de herói | $65/month for unlimited |
| Free plan forever | Métricool | 50 posts/month at no cost |
| Shopify integration | Postagem de herói | Auto-post new products |
💰 Your Budget
If money is tight, Heropost wins on price alone. Their $6 Starter plan beats most competitors. But if you can spend $18/month, Metricool’s free plan might cover basic needs while you save up.
🔌 Your Tech Stack
Running an e-commerce store? Heropost’s Shopify integration saves hours. Need data visualization? Metricool connects to Looker Studio for custom dashboards. Consider what other tools you already use.
📝 Your Content Style
Struggle with writer’s block? Heropost’s AI generator helps you create content faster. Already have plenty of content? Metricool’s scheduling and analytics maximize its performance.
🎓 Your Experience Level
Beginners might prefer Heropost’s simpler interface. Data-savvy marketers will appreciate Metricool’s depth. Both tools are learnable, but Metricool has more features to master.
🆓 Free Trials and Demos
Metricool’s free plan is unlimited in time. Use it as long as you want. Heropost offers a free trial, but you’ll need to upgrade eventually. Test both before committing.
🛟 Support Options
Metricool has better documentation and responsive support. Heropost reviews mention slow customer service responses. If you need help often, factor this into your decision.
Switching Guide
Already using one of these tools? Here’s what to expect if you decide to switch.
🔄 Switching from Metricool to Heropost?
✅ What you’ll gain:
- Built-in AI content generator for faster post creation
- Lower monthly costs across all plan tiers
- Shopify integration for automatic product posts
❌ What you’ll lose:
- Deep analytics and competitor tracking features
- Branded PDF and PPT report exports
- Looker Studio integration for custom dashboards
📋 How to switch:
- Export any scheduled posts from Metricool’s calendar
- Create your Heropost account and connect social profiles
- Re-schedule your content using Heropost’s bulk scheduler
🔄 Switching from Heropost to Metricool?
✅ What you’ll gain:
- Professional analytics with 50+ metrics tracked
- Competitor tracking to benchmark your performance
- Branded reports to impress clients and stakeholders
❌ What you’ll lose:
- Full AI content generation capabilities
- Lower pricing (especially for unlimited accounts)
- Automatic Shopify product posting
📋 How to switch:
- Sign up for Metricool’s free plan to test features
- Connect your social media accounts to Metricool
- Use the visual calendar to reschedule your content
Veredicto final
| Categoria | Ganhador |
|---|---|
| 💰 Pricing | Postagem de herói |
| 📊 Analytics | Métricool |
| 🤖 AI Features | Postagem de herói |
| 👥 Competitor Tracking | Métricool |
| 📄 Reporting | Métricool |
| 🛒 E-Commerce | Postagem de herói |
| 📅 Scheduling | Tie |
| 🆓 Free Plan | Métricool |
| 🏆 Overall Winner | Métricool |
🏆 WINNER: Metricool
Metricool wins 5 out of 8 categories.
Best for: Data-driven marketers, agencies needing client reports, anyone who wants competitor insights
Metricool and Heropost serve different types of users.
Metricool is the analytics powerhouse for marketers who need data to prove ROI.
Heropost is the budget-friendly option for users who just need to schedule content fast.
Heropost wins if you prioritize low cost and AI content creation.
But for most marketers, Metricool’s analytics and competitor tracking deliver more value.
The insights you gain help you make smarter decisions that improve results over time.
Start with Metricool’s free plan and see the difference data makes.
More of Metricool Compared
Here’s how Metricool stacks up against other competitors:
Metricool vs Sprout Social
Metricool wins on: Pricing, competitor tracking depth
Sprout Social wins on: Enterprise features, social listening
Metricool vs Socialpilot
Metricool wins on: Analytics depth, competitor analysis
Socialpilot wins on: Bulk scheduling, client management
Metricool vs Sendable
Metricool wins on: Free plan, competitor tracking
Sendible wins on: Client reporting, social listening
Metricool vs Buffer
Metricool wins on: Analytics, competitor analysis
Buffer wins on: Simple interface, ease of use
Metricool vs Mais tarde
Metricool wins on: Analytics depth, platform coverage
Later wins on: Visual planning, Instagram focus
Metricool vs Agorapulse
Metricool wins on: Pricing, competitor tracking
Agorapulse wins on: Social inbox, engagement tools
Metricool vs Aspersor
Metricool wins on: Affordability, pequenas empresas fit
Sprinklr wins on: Enterprise scale, advanced features
Metricool vs Loomly
Metricool wins on: Analytics, competitor analysis
Loomly wins on: Content calendar, team workflows
More of Heropost Compared
Here’s how Heropost stacks up against other competitors:
Heropost wins on: Budget pricing, unlimited accounts
Sprout Social wins on: Analytics, enterprise features
Heropost wins on: AI content generator, pricing
Socialpilot wins on: Analytics, client management
Heropost wins on: Budget pricing, AI features
Sendible wins on: Reporting, social listening
Heropost wins on: AI content creation, Shopify integration
Buffer wins on: Reliability, user interface
Heropost wins on: AI features, pricing
Later wins on: Visual planning, Instagram tools
Heropost wins on: Budget pricing, unlimited accounts
Agorapulse wins on: Analytics, social inbox
Heropost vs Zoho Social
Heropost wins on: AI content, Shopify integration
Zoho Social wins on: CRM integration, analytics
Heropost wins on: AI features, pricing
Loomly wins on: Team workflows, content calendar
Perguntas frequentes
What is Metricool used for?
Metricool is used for scheduling social media posts, tracking performance analytics, and monitoring competitor activity. It helps marketers manage multiple social accounts from one dashboard and generate professional reports.
Is Metricool better than Later?
Metricool offers deeper analytics and competitor tracking than Later. However, Later excels at visual content planning, especially for Instagram. Choose Metricool for data-driven insights, Later for visual-first scheduling.
How does Heropost work?
Heropost lets you connect multiple social media accounts and schedule posts from one dashboard. You can use their AI assistant to generate captions, find hashtags, and create content faster. Posts publish automatically at your chosen times.
Does Heropost support TikTok?
Yes, Heropost supports TikTok along with other major platforms. You can schedule and publish TikTok content directly from the Heropost dashboard.
Posso usar o Metricool gratuitamente?
Yes, Metricool offers a free plan that’s available forever. It includes managing one brand, scheduling up to 50 posts per month, and basic analytics. No credit card is required to sign up.
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