Are you struggling to connect with your customers and genuinely scale your e-commerce growth?
Many business owners waste valuable time and money on overly complex tools that don’t deliver truly personalized results.
Your current email and SMS strategy might be falling flat, potentially leaving significant revenue on the table.
In this Klaviyo Review, we cut through the noise.
We’ll show you exactly how this leading platform helps you own your customer dados and transform those relationships into powerful sales.
Ready to stop leaving cash on the table? Automated flows in Klaviyo generate up to 30X higher revenue per recipient than standard campaigns.
What is Klaviyo?
Klaviyo is an all-in-one marketing platform built for ecommerce businesses.
It acts as your central hub for customer communication.
It combines all your data to power smart, targeted campaigns via email and SMS marketing.
You gain access to powerful insights via the customer hub and robust analytics.
The platform’s simple automated workflows fazer it easy to run personalized email campaigns.
They even offer a customer agent for support.
This entire system is designed to drive significantly more revenue for ecommerce businesses.
Who Created Klaviyo?
Klaviyo was founded in 2012 by two people: Andrew Bialecki and Ed Hallen.
They noticed that many online stores had lots of customer data but could not actually use it.
They decided to build a platform to connect a business’s data directly to its marketing tools.
Their main idea was simple: help entrepreneurs grow by empowering them to own their customer relationships truly.
They wanted to make personalized communication easy and profitable for everyone.
Top Benefits of Klaviyo
- Build strong customer relationships: The platform helps brands move past the basics. It lets you deeply engage with your audience to build loyalty and trust with your brand.
- Advanced Segmentation: You can create powerful customer segmentation. This allows companies to tailor messages based on purchase history, website activity, and preferences.
- Powerful Predictive Analytics: Klaviyo uses predictive analytics to forecast customer behavior. This insight lets you make smarter decisions and send personalized product recommendations to customers.
- Boost Conversions with Automação: Marketing automation is a core feature. It allows you to set up welcome series, abandoned cart reminders, and post-purchase flows to boost sales while being more efficient.
- Seamless Integration with Other Tools: Klaviyo offers simple integration with hundreds of apps and other tools. This allows you to centralize your data and marketing across all your channels.
- All-in-One Platform: You gain access to email marketing and sms marketing in one place. This unified process saves time and helps brands grow faster with unified data and resources.
- Effective Customer Data Management: You can log and track every customer interaction in the CRM. This gives you a single view of the customer history for better communication and service.
- Multi-Channel List Building: Easily sign up new customers using customizable forms and pop-ups on your website. This helps you quickly build an audience for your services.
Best Features of Klaviyo
Klaviyo is a tool that goes far beyond basic email marketing.
It is a full B2C CRM powered by customer data.
Below are six of the best features that help brands grow faster and achieve true marketing automation.
1. Customer Hub
This feature is a personalized, self-service area on your website.
It acts as a single destination where a customer can manage their entire relationship with your brand.
They can track orders, manage subscriptions, start returns, and find exclusive coupons.
Importantly, all the shoppers’ actions in the Customer Hub imediatamente update their profile in Klaviyo’s Data Platform, providing immediate, actionable marketing data.
2. Customer Segmentation
Klaviyo’s segmentation is incredibly powerful because it uses real-time, behavior-based data.
It lets you create hyper-specific customer groups based on nearly limitless conditions, not just email list sign-ups.
You can segment by who clicked a specific link.
Who is at high churn risk (using predictive analysis), or who purchased a certain product last month, making your campaigns highly relevant.
3. Data Platform
The Data Platform is the foundation of Klaviyo’s system.
It unifies all customer information from your ecommerce store and other tools into a single, comprehensive customer profile.
This single source of truth ensures the freshest data powers your marketing messages.
It eliminates data silos, ensuring that both your marketing and support teams have a full 360-degree view of every customer.
4. Marketing Agent
The Marketing Agent is Klaviyo’s AI assistant.
It is a game-changer for content creation and efficiency.
You can give it simple commands—or just a website URL—and the AI will generate a complete, on-brand marketing plan.
It can write, design, and target ready-to-launch campaigns and automated workflows in minutes, greatly speeding your time-to-market.
5. Marketing Analytics
Klaviyo’s Marketing Analytics offers deep, actionable insights focused entirely on ecommerce revenue.
Unlike basic reporting, it uses predictive models to show metrics such as customer lifetime value (CLV) and time between purchases.
These analytics let you visualize conversion funnels and measure the exact revenue impact of individual email and SMS flows.
Guiding you toward smarter resource allocation.
6. RCS Marketing
RCS Marketing (Rich Communication Services) upgrades your standard SMS messages into a dynamic, engaging experience.
It lets you send texto messages with high-quality images, carousels, and quick-reply buttons, all featuring your brand’s verified logo.
This rich content turns simple notifications into interactive, shoppable experiences right in the customer’s text caixa de entrada, boosting engagement rates.
Preços
| Nome do plano | Preço mensal |
| Livre | $ 0/mês |
| $45/month | |
| Email+mobile massages | $60/month |
Prós e contras
Prós
Contras
Klaviyo Alternatives
If Klaviyo’s complexity or cost is a concern, these options offer similar features for different needs.
- Omnisend: The top contender for ecommerce on a budget. It offers email, SMS, and web push notifications in one tool. It is often cited as being more cost-effective than Klaviyo at comparable list sizes.
- ActiveCampaign: Best for advanced automation outside of a pure retail setting. It excels at intricate, conditional logic flows and includes a sales CRM for B2B or service-focused businesses.
- Mailchimp: Ideal for beginners or pequenas empresas that need simplicity. It is user-friendly for newsletters and basic flows, but its deep ecommerce integrations and advanced data features are limited compared to Klaviyo.
- Brevo (formerly Sendinblue): Great for budget-conscious users. It provides an excellent free tier with a high daily send limit and offers a wide range of features, including live chat and basic CRM, alongside email/SMS.
- Drip: A strong, specialized alternative built for ecommerce customer engagement. It focuses heavily on personalized, behavior-based email and SMS campaigns for online stores.
- HubSpot Marketing Hub: Excellent for businesses that want a full, integrated platform. It connects marketing, sales, and service tools across the entire customer journey in one place.
Experiência pessoal
When our team started using Klaviyo, we had a major goal: drive growth by turning one-time buyers into repeat consumers.
Instead of needing even more tools for data, we centralized everything in Klaviyo’s B2C CRM.
We built hyper-targeted segments using its data platform, which drastically increased the relevance of our messages.
We used it extensively across our Massachusetts-based ecommerce negócios, and here is a snapshot of the results we saw:
- Increased Revenue: Automated flows (especially abandoned cart) consistently delivered the highest conversion rates, significantly increasing revenue per recipient.
- Smarter Communication: We used predictive analytics to time our offers perfectly. This made the brand’s outreach feel less like marketing and more like a helpful conversation.
- Efficiency and Learning: Easy access to help articles and the Klaviyo Academy course helped our small team quickly master advanced features.
- Actionable Insights: Robust analytics allowed us to gather specific customer feedback and see which products drove the highest lifetime value.
Conclusão
Our Klaviyo Review 2025 shows that this platform is a powerful choice for ecommerce businesses.
It uses advanced data and AI features, such as predictive analytics and Marketing Agent, to automate your sales.
Klaviyo’s deep segmentation and unified data platform let you build strong, personalized customer relationships.
While costs rise as you scale, the high returns from its automated flows often make it worth the investment.
If you want to stop guessing and truly drive growth with your customer data, Klaviyo is the industry leader.
Ready to see how Klaviyo can turn customer data into your largest revenue stream?
Perguntas frequentes
What are Klaviyo’s best features for ecommerce?
Klaviyo’s top features revolve around data and AI. Key items include the Marketing Agent for content creation, powerful behavioral segmentation, and predictive analytics. This is why so many major ecommerce businesses use it. These tools let you automate highly personalized messages and flows for high-converting results.
Is Klaviyo expensive for small businesses just starting?
The price is based on your Active Profiles, so the cost grows as your list does. It offers a free tier for up to 250 contacts, which is excellent for learning the basics. However, once your audience grows past that small number, it becomes one of the pricier options compared to simple competitors.
How is Klaviyo different from Mailchimp?
Klaviyo is entirely built for deep ecommerce integration, offering real-time data sync, advanced predictive analytics, and robust automated workflows. Mailchimp is often easier for beginners and provides a simpler all-in-one platform, but it lacks Klaviyo’s granular segmentation and commerce-focused data features.
Does Klaviyo include SMS marketing in its core plans?
Yes, Klaviyo supports both email and SMS marketing in its paid tiers. Every paid plan includes a bundle of free SMS credits each month. You can then run multi-channel campaigns or automated workflows from a single dashboard to reach consumers on their preferred communication channel.
What is an “Active Profile” and why does it affect the price?
An Active Profile is any customer profile in your account that is currently subscribed to a marketing channel, such as email or SMS. Klaviyo’s pricing is tied to this number because every profile has data that the platform uses for segmentation and predictive analytics. This means you pay for the potential to monetize every contact.
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