Kajabi vs GoHighLevel: Which Platform to Choose in 2025?

por | Última atualização Oct 19, 2025

Ganhador
gohighlevel logo
4.5
  • Digital Marketing Engine
  • Capture New Leads
  • Nurture Leads
  • Automated Booking
  • Create Membership
  • Teste gratuito disponível
  • Paid Plan Starts at $97
Vice-campeão
kajabi logo
3.5
  • Create Products
  • Sales
  • また、Flowith と Pabbly の比較もご覧ください。
  • Customize Your Templates
  • Marketing
  • Start Free Trial
  • Paid Plans from $69/month
Kajabi vs GoHighLevel

Ever feel overwhelmed trying to choose the right platform for your online negócios

Kajabi and GoHighLevel are popular, but picking the wrong one can cost you time and money.

It’s like choosing between a car and a truck – both get you places, but one might be much better suited to your specific needs.

You’re probably wondering things like, “Which one is easier to use?” 

In this post, we’ll break down Kajabi vs GoHighLevel. We’ll compare features and pricing and determine the best platform for you. 

Visão geral

We’ve spent considerable time exploring both Kajabi and GoHighLevel, diving into their features, interfaces, and overall user experience.

Our hands-on testing, user feedback, and industry analysis have allowed us to create this detailed comparison to help you make the best decision.

Vá para o Alto Nível
4.5de 5

Want to see GoHighLevel in action? Start your journey and explore its powerful features!

Preços: It has a free trial. Paid plan starts at $97/month

Principais características:

  • Construtor de sites
  • Funnel Builder
  • 2-Way SMS
Kajabi CTA
3.5de 5

Kajabi provides the tools to create, market, and sell online courses, along with building a professional website and engaging your audience.

Preços: No free plan is available. Paid plan Starts at $69/month

Principais características:

  • Construtor de sites
  • Marketing por e-mail
  • Sales Funnels

What is Kajabi?

Kajabi. Ever heard of it? It’s a popular platform for creating and selling online courses.

Think of it as your all-in-one shop for digital products.

It handles everything from course hosting to marketing. Pretty convenient, right?

Explore também nossos favoritos Kajabi alternatives

kajabi homepage

Nossa opinião

Kajabi CTA

Over 50,000 creators have used Kajabi to generate over $5 billion in revenue. Ready to build a profitable business? Start your free trial today!

Principais benefícios

O maior ponto forte do Kajabi é seu conjunto abrangente de ferramentas.

They’ve helped over 75 million customers turn their passions into profitable businesses, generating over $8 billion in revenue.

Você obtém tudo o que precisa para criar, comercializar e vender seus produtos digitais.

  • Solução completa: Não há necessidade de plataformas separadas de site, e-mail e curso.
  • Ferramentas de marketing integradas: Crie funis, automações e campanhas de e-mail diretamente no Kajabi.
  • Sem taxas de transação: Você mantém 100% dos seus ganhos em todos os planos (menos taxas do processador de pagamento).
  • Suporte 24 horas por dia, 7 dias por semana: Obtenha ajuda sempre que precisar com a equipe de suporte ao cliente.
  • Aplicativos móveis: Os membros podem acessar seu conteúdo e comunidade em qualquer lugar.

Preços

  • Kickstarter: $80/mo – 1 Website, 1 Product + 1 Community, 250 Contacts.
  • Básico: $134/mo – 1 Website, 3 Product, 10,000 Contacts.
  • Crescimento: $179/mo – 1 Website, 15 Product, 25,000 Contacts.
  • Pró: $359/mo – 3 Website, 100 Product, 100,000 Contacts.
kajabi pricing

Prós

  • Comprehensive platform.
  • Strong marketing tools.
  • All-in-one functionality.
  • Excellent marketing tools.
  • No transaction fees.

Contras

  • Pode ser caro.
  • Community features are basic.
  • Limited design flexibility.

What is GoHighLevel?

GoHighLevel. Heard of it? It’s a marketing platform designed for agencies and businesses.

It’s packed with tools to automate marketing and manage clients.

Think of it as your marketing command center. Pretty powerful, huh?

Explore também nossos favoritos GoHighLevel alternatives

Building digital marketing in GoHighLevel

Nossa opinião

Vá para o Alto Nível

This is great for agencies and businesses wanting to consolidate tools. The automation capabilities are very strong.

Principais benefícios

  • Plataforma de marketing completa.
  • Marca branca disponível.
  • Campanhas automatizadas.
  • Ferramentas de nutrição de leads.
  • Relatórios abrangentes.

Preços

  • Iniciante: US$ 97/mês.
  • Ilimitado: US$ 297/mês.
GoHighLevel Pricing

Prós

  • All-in-one solution.
  • Interface amigável.
  • Powerful automation tools.
  • Integrações abrangentes.
  • Active community & support.

Contras

  • Curva de aprendizado íngreme.
  • É caro para alguns.
  • Personalização limitada.

Comparação de recursos

Let’s dive into a head-to-head comparison of Kajabi and GoHighLevel.

We’ll examine their key features side-by-side, helping you understand where each platform shines and which one best fits your business goals.

1. Course Creation and Management

  • Kajabi: As a dedicated course builder, Kajabi excels at helping course creators create courses, host videos, and structure learning materials. It’s designed to make building a comprehensive membership site easy and offers features like quizzes, assignments, and discussions.
  • GoHighLevel: While not solely focused on course creation, GoHighLevel offers the ability to create and sell courses. However, its strength lies more in marketing and automação. It can still be viable if course creation is just one part of your business.

2. Marketing Automation and CRM

  • Kajabi: Kajabi has built-in marketing tools like email campaigns, automated email sequence construtores, and basic contact management. It also integrates with some other marketing platforms. Its CRM functionality is suitable for managing course students.
  • GoHighLevel: GoHighLevel is a marketing powerhouse. It’s designed to cater to agencies and businesses that need robust automation, including sophisticated workflow builders, SMS marketing, and advanced CRM system capabilities. It’s built to manage multiple clients and their marketing efforts.
GoHighLevel close more deals

3. Sales Funnels and Landing Pages

  • Kajabi: Kajabi provides templates for landing pages and sales funnels. It’s easier for beginners but is less flexible than GoHighLevel. It can help you create a basic kajabi offer.
  • GoHighLevel: GoHighlevel offers a powerful funnel builder and allows for the creation of highly customized landing pages. It provides more control and customization than Kajabi.

4. Integrations

  • Kajabi: Kajabi integrates with several popular marketing and payment platforms. The number of integrations is more limited compared to GoHighLevel.
  • GoHighLevel: GoHighLevel boasts a wider range of integrations. It connects with a vast array of marketing and business platforms like Zapier, allowing for extensive automation possibilities.

5. Affiliate Marketing

  • Kajabi: Kajabi has built-in affiliate marketing features that allow you to recruit and manage affiliates who promote your courses.
  • GoHighLevel: GoHighLevel also provides affiliate management capabilities, though its focus is broader than just course promotion.

6. Templates and Design

  • Kajabi: Kajabi offers a selection of pre-designed templates for websites, landing pages, and courses. They are easy to use, but customization options are somewhat limited.
  • GoHighLevel: GoHighLevel offers a greater degree of design flexibility. While it also provides templates, its drag-and-drop interface and customization options are more extensive, giving you more control over the look and feel of your marketing materials.
GoHighLevel close more deals

7. Analytics and Reporting

  • Kajabi: Kajabi provides basic analytics on course performance, sales, and estudante engagement. While useful, it does not provide the depth of relatórios that GoHighlevel does.
  • GoHighLevel: GoHighLevel offers in-depth analytics and reporting on marketing campaigns, funnels, and other key metrics. It allows you to track performance and optimize your strategies more effectively. Its reporting capabilities are more comprehensive than Kajabi’s. It can also track things like podcasts.

What to Look for When Choosing a Community Platform?

Beyond the core features, consider these additional factors:

  • Escalabilidade: Can the platform grow with your community?
  • Moderation tools: Does it offer robust tools to manage discussions and members?
  • Community culture: Does the platform’s design and features foster the type of community you envision?
  • Mobile experience: Is the mobile app user-friendly and feature-rich?
  • Support and resources: Is there adequate documentation, tutorials, and support available?
  • Accessibility: Does the platform meet accessibility standards for all users?
  • Data privacy and segurança: How does the platform handle user data and ensure security?
  • Community integrations: Can it integrate with other tools your community uses?

Veredicto final

So, which platform wins? It depends on seu precisa.

If you’re mainly focused on creating and selling online courses and want an all-in-one solution that makes it easy, like Kajabi.

However, if you’re a marketing agency or need powerful automation and client management, then GoHighLevel provides the tools you need.

We’ve walked you through the key differences, pricing, and features.

Now you have the information to make the best decision for your negócios.

We’ve tested these platforms ourselves, so we’re confident this comparison will steer you in the right direction!

More of Kajabi

  • Kajabi vs Skool: Kajabi offers all-in-one business tools; Skool focuses specifically on community, courses, and gamification.
  • Kajabi vs Swarm: Kajabi provides broad creator tools; Swarm is designed for structured, interest-based communities.
  • Kajabi vs Teachable: Kajabi is a full business platform; Teachable centers on course creation with community features.
  • Kajabi vs GoHighLevel: Kajabi targets creators with courses/community; GoHighLevel is a marketing/sales automation suite.
  • Kajabi vs Bettermode: Kajabi is an all-in-one creator platform; Bettermode provides a highly customizable dedicated community space.
  • Kajabi vs Thinkific: Kajabi offers integrated marketing/sales funnels; Thinkific specializes in course creation with community options.
  • Kajabi vs LearnWorlds: Kajabi is a complete business platform; LearnWorlds focuses on interactive online courses and learning communities.
  • Kajabi vs Circle: Kajabi is an all-in-one solution; Circle is a dedicated, modern community platform.
  • Kajabi vs Disco: Kajabi is a general creator platform; Disco is built for cohort-based courses and learning communities.
  • Kajabi vs Wylo: Kajabi is a business platform for creators; Wylo connects users via interest-based communities.
  • Kajabi vs Whop: Kajabi is a platform for building and selling directly, while Whop is a marketplace for the community of sale/digital access.
  • Kajabi vs MightyNetworks: Kajabi integrates robust marketing; MightyNetworks prioritizes community, courses, and content together.

More of GoHighLevel

Here’s a comparison of GoHighLevel with the requested alternatives:

  • GoHighLevel vs Pipedrive: GoHighLevel offers a broader, all-in-one marketing and sales suite, including funnel builders and extensive automation, while Pipedrive focuses primarily on sales pipeline management with a highly visual interface.
  • GoHighLevel vs Keap: GoHighLevel provides a more comprehensive, all-in-one platform with robust automation and a built-in website builder, whereas Keap focuses on CRM and marketing automation with a simpler, more user-friendly interface.
  • GoHighLevel vs. ActiveCampaign: GoHighLevel is a true all-in-one platform for sales, marketing, and automation with integrated tools, while ActiveCampaign excels in email marketing and segmentation but may require more integrations for comprehensive sales features.
  • GoHighLevel vs HubSpot: GoHighLevel is an all-in-one platform for agencies and businesses that offers extensive marketing and sales features; HubSpot provides a broader suite of integrated hubs, including advanced AI and customer service automation.
  • GoHighLevel vs ClickFunnels: GoHighLevel is a comprehensive marketing platform built for agencies with a wide feature set, including CRM and white-labeling; ClickFunnels primarily focuses on sales funnel and landing page building.
  • GoHighLevel vs Folk: GoHighLevel offers robust marketing automation, lead generation, and comprehensive CRM, while Folk emphasizes collaborative contact organization and simpler email sequences.
  • GoHighLevel vs Instantly: GoHighLevel provides a comprehensive suite for marketing automation, sales funnels, and membership management; Instantly specializes in lead finding and cold email outreach, focusing on ease of use.
  • GoHighLevel vs ClickUp: GoHighLevel is a dedicated all-in-one marketing and sales automation platform designed for lead management and follow-ups. Clique para cima is primarily a project management tool that can be customized for CRM functions.
  • GoHighLevel vs CRM de segunda-feira: GoHighLevel offers advanced marketing automation and an all-in-one solution for customer management; Monday CRM excels in visual project management and team collaboration with a highly customizable interface.
  • GoHighLevel vs Capsule CRM: GoHighLevel is a comprehensive platform with powerful automation and extensive integrations ideal for growing businesses and agencies; Capsule CRM is a simpler, more affordable CRM for basic contact and sales pipeline management.
  • GoHighLevel vs Insightly: GoHighLevel offers a customizable, all-in-one solution that emphasizes user experience and integrated features; Insightly focuses on diverse modules and functionalities for small to mid-sized businesses, including project management.
  • GoHighLevel vs Freshsales: GoHighLevel provides comprehensive digital marketing tools and white-label options, catering to agencies; Freshsales CRM focuses on AI-driven insights, sales automation, and integrated communication for sales teams.
  • GoHighLevel vs Salesforce: GoHighLevel is a simpler all-in-one platform for lead generation, sales, and white-labeling for local businesses; Salesforce is an industry-leading, highly customizable CRM tailored for large enterprises with extensive add-ons.
  • GoHighLevel vs Zendesk: GoHighLevel is a comprehensive marketing and sales automation platform that includes CRM and lead management; Zendesk primarily excels as a customer service and support ticketing system with CRM capabilities for managing customer interactions.

Perguntas frequentes

What’s the main difference between GoHighLevel vs Kajabi?

Kajabi is primarily for online course creation and sales. GoHighLevel is a marketing platform with robust CRM and marketing automation. While GoHighLevel and Kajabi both allow you to create and sell digital products, Kajabi focuses on course-specific features, while GoHighLevel is broader.

Does Kajabi have better marketing tools than GoHighLevel?

No. While Kajabi and GoHighLevel offer marketing features, GoHighLevel’s are more advanced. If you’re looking for deep automation and client management, GoHighLevel is the better choice. Kajabi’s marketing tools are sufficient for most course creators.

Posso criar funis em ambas as plataformas?

Sim, ambas as plataformas permitem a criação de funis de vendas. No entanto, a GoHighLevel oferece mais personalização e flexibilidade na construção de funis.

O Kajabi é mais fácil de usar que o GoHighLevel?

In general, yes. Kajabi’s interface is more intuitive, especially for those new to platforms like Kajabi. GoHighLevel has a steeper learning curve due to its advanced features.

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It depends. While a basic Kajabi plan might seem cheaper initially, GoHighLevel’s pricing can be more cost-effective for agencies or businesses managing multiple clients, as they can white-label the platform. Consider your specific needs and scale. Kajabi doesn’t offer white labeling.

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