⚡ Veredito rápido:
- Preços: Kajabi starts at $71/month on Kickstarter. Bettermode starts at $0 on Starter.
- Ideal para: Kajabi suits course creators who sell digital products. Bettermode suits companies running customer communities.
- Principal diferença: Kajabi bundles courses, email marketing and checkout. Bettermode focuses only on community software.
- Nossa escolha: Kajabi, because one subscription replaces your course platform, website builder and payment gateway.
The cheaper tool here is not the obvious loser.
Bettermode has a free tier. Kajabi does not.
Yet price is the smallest difference between these two.
Kajabi is an all in one platform for selling online courses.
Bettermode is a customizable community platform for customer engagement.
One helps you earn. The other helps people talk.
Visão geral
This Kajabi vs Bettermode comparison covers pricing, core features, and ease of use.
Analisamos a documentação, as páginas de preços e as avaliações dos usuários para ambas as ferramentas.
Nossos redatores também passaram um tempo interagindo pessoalmente com cada um deles.
Essas observações aparecem nas seções "O que nossa equipe notou" abaixo.
By the end, you will know which platform fits your own negócios.
O que é Kajabi?
Kajabi is a platform for creators who sell what they know.
It launched in 2010 and grew into a full course platform.
The Kajabi platform bundles online courses, email marketing, and checkout in one place.
You build your entire website from a single Kajabi account.
Kajabi makes course creation simple with drag and drop building blocks.
Coaches, professores, and consultants use Kajabi to run a digital business.
Here is what the dashboard looks like when you first sign in.
🏆 Winner: Kajabi
Build, market, and sell an curso online from one dashboard. Kajabi keeps your site, email campaigns, and payments together.
Preços do Kajabi
Here is a detailed Kajabi pricing review of every published plan.
| Plano | Preço | Ideal para |
|---|---|---|
| Kickstarter | $ 71/mês | First online course and one product |
| Básico | US$ 199/mês | Solo creators with a small audience |
| Crescimento | US$ 159/mês | Coaching programs and a membership site |
| Pró | $ 319/mês | Teams running an entire negócios on one platform |
Preços verificados em julho de 2026.
Teste grátis: Yes. Kajabi offers a free trial so you can test the builder first.
Garantia de reembolso: Refunds follow the terms in your Kajabi subscription agreement. Cancel inside your account settings.
📌 Observação: Kajabi charges no transaction fees. You keep all the money from each sale. The only fee comes from your payment gateway, and Kajabi payments accept Apple Pay and Google Pay.
⚠️ Aviso: Our records list the basic plan at $199/month, while Kajabi has also advertised $149 monthly and $119 annually. Check the checkout page before you buy. Note that 24/7 live chat is limited to the Growth and Pro plans.
Principais benefícios do Kajabi
Here is what makes Kajabi worth the higher price:
- One subscription, many marketing tools: Email marketing software, sales funnels, and a checkout live on the same platform. Kajabi says separate tools can cost over $600 per month.
- Intuitive website builder: The no-code editor handles blog posts, unlimited pages, and a custom domain. You can create landing pages without a developer.
- Kajabi course builder: Add quizzes, drip lessons, and progress tracking. Students find courses through the Kajabi app on phones and tablets.
- Kajabi AI and Creator Studio: Artificial intelligence drafts course outlines and writes video transcripts. That trims hours from course creation.
- Real revenue at scale: Kajabi reports that creators generate around $5 million in sales each day. Tens of thousands have built sustainable businesses on it.
- Training and community: Kajabi University teaches the basics. The Kajabi Heroes group is praised in reviews for helpful, hands-on advice.
O que nossa equipe observou
Nosso escritor built a test course inside a fresh Kajabi account. Here is what stood out during that hands-on time:
The walkthrough below shows the same steps on screen.
Prós e contras do Kajabi
✅ Kajabi Pros
- No transaction fees on sales made through the platform
- One plan replaces your website builder, email tool, and checkout
- Kajabi University and the Heroes community offer support to beginners
- AI course builder drafts outlines and transcribes video lessons
❌ Contras
- An expensive platform for beginners on a tight budget
- Design flexibility is limited next to specialized page construtores
- Support replies are sometimes generic, and live chat needs a higher tier
O que é Bettermode?
Bettermode is community software for companies, not for course sellers.
It was known as Tribe before the rebrand to Bettermode.
The Bettermode platform helps brands build online communities around their product.
You get discussions, help centers, events, and ideation in one dedicated space.
IBM and ASUS use it to run a private community for customers.
Bettermode lets you launch without any developer time.
The screenshot below shows a live community space in the admin view.
Runner Up: Bettermode
Launch a branded community space in a day. Bettermode offers gamification, AI search, and deep customization for support teams.
Preços da Bettermode
Bettermode cost depends on how many community features you switch on.
| Plano | Preço | Ideal para |
|---|---|---|
| Iniciante | $0 | Testing a small private community |
| Pró | $49 | Growing teams that need custom integrations |
| Empresa | Personalizado | Grandes empresas que precisam dados residency and priority support |
Preços verificados em julho de 2026.
Teste grátis: The Starter tier acts as the trial. No card is needed to create a community.
Garantia de reembolso: Refund terms sit inside the Enterprise contract. Ask sales before you sign.
📌 Observação: Bettermode has no built-in checkout. Selling digital products means bolting on third party tools for payments, which adds to the real cost of a paid plan.
⚠️ Aviso: Our records list Pro at $49, while Bettermode has also quoted entry deals near $599 per month for larger accounts. Confirm your quote in writing. Many add ons stay locked on lower tiers.
Principais benefícios do Bettermode
These key features explain why support teams pick it:
- Design Studio and premade templates: Drag blocks like posts, polls, and leaderboards onto a page. Customizable templates match your brand colors and logo.
- Customization options at every level: APIs, webhooks, SDKs, and code snippets extend community capabilities. White label branding gives complete control of the look.
- Gamification that lifts engagement: Badges and leaderboards reward quality posts. That is a simple way to boost community engagement cedo sobre.
- Customer intelligence and analytics: Track behavior, preferences, and sentiment. Community managers get actionable insights on community health.
- Moderation and segurança: Advanced moderation tools and audit logs protect members. AI search surfaces answers before someone opens a ticket.
- Deep integration options: HubSpot, Salesforce, Zendesk, Mailchimp, Slack, Zapier, and Google Analytics connect through the App Store.
O que nossa equipe observou
Our writer set up a test workspace and invited a handful of members. Here is what stood out:
The clip below covers the same setup from the admin side.
Bettermode: Prós e Contras
✅ Prós
- Free Starter tier lets you test a real community space
- Block builder and premade templates give deep customization
- Embeds discussions into an existing site for one customer experience
- Scales from a few hundred members to millions
❌ Contras
- No monetization, so payments need outside tools
- No mobile app for iOS or Android, portanto o acesso permanece baseado em navegador
- Support runs on email and a knowledge base, with no live chat
Comparação de recursos
These two products overlap less than the category label suggests. We compared ten areas that decide most buying calls.
| Recurso | Kajabi | Bettermode |
|---|---|---|
| Preço inicial | $ 71/mês | $0 |
| Plano Gratuito | ❌ | ✅ |
| Criação de Cursos | ✅ | ❌ |
| Built In Payments | ✅ | ❌ |
| Marketing por e-mail | ✅ | ❌ |
| Website and Landing Page Builder | ✅ | ❌ |
| Espaços comunitários | ✅ | ✅ |
| Gamification and Leaderboards | ❌ | ✅ |
| Aplicativo móvel | ✅ | ❌ |
| Ideal para | Course creator selling digital products | Companies running customer communities |
1. Course Creation and Content
Kajabi: Build an online course with modules, quizzes, and progress tracking. Drip lessons over weeks, or run cohort based courses with a start date. Digital downloads, coaching, and podcasts sit on the same platform.
Melhor modo: There is no course engine here. Structured content organization and advanced search help members find answers inside discussions. Learning communities work, but lessons live somewhere else.
2. Community and Member Management
Kajabi: The community feature covers events, challenges, and a personal coach workflow. It suits a coaching business tied to paid content. It is simpler than a dedicated forum tool.
Melhor modo: Member management, roles, and moderation are the core of the product. Private messaging builds meaningful connections between members. Public, private, or hybrid access is a switch, not a workaround.
3. Email Marketing and Campaigns
Kajabi: Send broadcasts, build sequences, and schedule posts and emails together. Email opt ins feed straight into your lists. That keeps marketing efforts inside one login.
Melhor modo: No native email tool. The Admin Tool Manager lets you add or remove specific tools instead. Mailchimp handles campaigns through the App Store.
4. Website Builder and Landing Pages
Kajabi: Kajabi websites use themes plus a no-code editor. A sales landing page takes minutes rather than days. Design freedom is narrower than a dedicated page builder.
Melhor modo: Design Studio builds community pages from blocks, not marketing sites. Customizable features and white labeling go deeper on branding. You still need a separate site for sales pages.
5. Funnels, Automation, and Integrations
Kajabi: Pre-made sales funnels cover webinars, launches, and marketing campaigns. Triggers move buyers between lists automatically. An affiliate program lets partners promote your course with a special link.
Melhor modo: The App Store connects HubSpot, Salesforce, Zendesk, Slack, Intercom, Jira, and Stripe. Zapier links various platforms for automated tasks. APIs and webhooks handle anything unusual.
6. Análise e Relatórios
Kajabi: Dashboards track site visits, revenue, and subscription metrics. You see which offer earns and which stalls. That matters when you grow your business past one product.
Melhor modo: Relatórios centers on participation, not sales. Engagement metrics show who posts and who lurks. Those valuable insights guide moderation, not pricing.
💡 Dica profissional: Pipe both products into Google Analytics. Community traffic and checkout data rarely tell the same story on their own.
7. Payments and Monetization
Kajabi: Built in payments handle one-off sales, subscriptions, and a membership site. There are no platform transaction fees. Digital downloads deliver imediatamente after checkout.
Melhor modo: Monetization is missing by design. The Modernizer migration tool moves an old forum across, but revenue still runs through outside billing. Budget for that gap.
8. Recursos de IA
Kajabi: AI drafts course outlines, newsletter copy, and video transcripts. It speeds up the blank page problem. Output still needs your edit before it ships.
Melhor modo: AI search reads past threads and answers repeat questions. Fewer support tickets reach your caixa de entrada. Flexible embedding puts that search widget on any page.
9. Mobile Access, Security, and Support
Kajabi: Students learn on the mobile app, and creators host podcasts alongside video. Kajabi offers 24/7 chat on the Growth and Pro tiers only.
Melhor modo: There are no native iOS or Android apps, so members use a browser. Audit logs, data residency, and data ownership controls satisfy security teams. Customer support runs on email and a knowledge base.
10. Preços e Custos
Here are both price lists side by side.
| Nível | Kajabi | Bettermode |
|---|---|---|
| Livre | ❌ | Inicial: $0 |
| Entrada | Kickstarter: $71/month | Pro: $49 |
| Meio | Growth: $159/month | ❌ |
| Mais alto | Basic: $199/month | ❌ |
| Principal | Pro: $319/month | Empresa: Personalizado |
Kajabi: The entry price buys marketing tools, hosting, and checkout together. Compared with stitching four subscriptions, the math often works. It is still the more expensive platform month to month.
Melhor modo: The free tier is real, and the paid step is small. Costs climb once you add billing, email, and course hosting from other platforms.
Diferentes cenários
| Se você precisar | Escolher | Por que |
|---|---|---|
| Um começo gratuito | Bettermode | Starter tier costs nothing |
| To sell an online course | Kajabi | Checkout and hosting included |
| Customer support deflection | Bettermode | AI search answers repeat questions |
| Marketing por e-mail integrado | Kajabi | Broadcasts and sequences native |
| Controle profundo da marca | Bettermode | White label and block builder |
| One tool instead of five | Kajabi | Site, email, and payments bundled |
💰 Seu orçamento
Bettermode offers a free tier, so testing costs nothing. Kajabi asks for $71 upfront, and the Growth plan jumps to $159.
🔌 Seu conjunto de tecnologias
Bettermode plugs into HubSpot, Zendesk, and product management tools like Jira. Kajabi replaces most of that stack instead of joining it.
📝 Seu Modelo de Negócio
Kajabi lets you charge for access on day one. Bettermode fits community building where revenue comes from retention, not from ticket sales.
🎓 Seu nível de experiência
Both dashboards are user friendly for beginners. Kajabi adds structured training, which shortens the road to a successful online business.
🆓 Testes e demonstrações grátis
Run one real project through each trial before you commit. Import ten members and publish one lesson to see what breaks.
🛟 Opções de suporte
Both companies offer support by email and documentation. Only Kajabi runs live chat, and only on the higher tiers.
Guia de Troca
Already on one of these? Here is what changes when you move.
🔄 Switching from Kajabi to Bettermode?
✅ O que você vai ganhar:
- Gamification and leaderboards that lift user generated content
- A free tier and a much smaller monthly bill
- Embeds that create one community experience inside your site
❌ O que você perderá:
- Course hosting and every checkout feature
- Native email marketing and funnel automação
- O estudante aplicativo móvel
📋 Como mudar:
- Export your member list and posts from Kajabi
- Create a Bettermode workspace and pick a template
- Run the Modernizer tool, then connect Stripe for billing
🔄 Switching from Bettermode to Kajabi?
✅ O que você vai ganhar:
- A course builder, checkout, and no transaction fees
- Email campaigns and funnels on the same login
- A website with unlimited pages and a custom domain
❌ O que você perderá:
- Leaderboards, badges, and advanced moderation depth
- White label branding and block-level layout control
- Enterprise security options such as audit logs
📋 Como mudar:
- Export members and threads from Bettermode
- Open a Kajabi trial and import your contacts
- Rebuild spaces as Kajabi community groups, then redirect old links
O que nossa avaliação não abordou
This Kajabi review and Bettermode review focused on solo creators and small teams. We did not stress test communities past a few thousand members, and we did not measure how well pages load with dozens of embedded YouTube videos. Enterprise contracts, custom quotes, and unique features behind sales calls sit outside this comparison. If you need specific features for a regulated industry, ask each vendor directly.
Veredicto final
| Categoria | Ganhador |
|---|---|
| 💰 Preços | Bettermode |
| 🚀 Criação de Cursos | Kajabi |
| 👥 Community Features | Bettermode |
| 📧 Email and Marketing | Kajabi |
| 💳 Pagamentos | Kajabi |
| 🖥️ Website Builder | Kajabi |
| 📱 Acesso Móvel | Kajabi |
| 🔌 Integrações | Bettermode |
| 🏆 Vencedor Geral | Kajabi |
🏆 WINNER: KAJABI
Kajabi wins 5 of 8 categories.
Ideal para: course creators, coaching programs, membership sites
Kajabi and Bettermode are built for different jobs. Kajabi turns knowledge into an online business with courses, marketing, and payments in one account.
Bettermode is a customizable community platform for customer engagement. It shines when the goal is a strong community rather than a sale.
Bettermode is the smarter pick for support teams and thriving communities attached to a product. The platform offers moderation depth Kajabi does not match.
If revenue is the point, use Kajabi. Its core features cover the whole path from landing page to payout, and that ability is what builds a successful business.
Mais comparações de Kajabi
Here is how Kajabi lands against other platforms creators shortlist:
Kajabi vs Ensinável
Kajabi vence em: native email marketing, funnel templates, no transaction fees on lower tiers
O Teachable vence em: cheaper entry price, simpler onboarding, built-in tax handling for global sales
Kajabi vs Thinkific
Kajabi vence em: marketing automação, podcast hosting, one dashboard for site and store
Thinkific vence em: a usable free plan, app marketplace breadth, lighter learning curve for first-time creators
Kajabi vs Escola
Kajabi vence em: website building, email sequences, deeper analytics on revenue
Skool vence em: flat low pricing, gamified discussion feed, faster group setup
Mais comparações do Bettermode
Here is how Bettermode measures up against other community software:
Bettermode vs Círculo
Bettermode vence em: block-level layout control, embedding into existing sites, enterprise audit logs
Circle vence em: native paywalls, transmissão ao vivo rooms, mobile apps for members
Bettermode vs Redes Poderosas
Bettermode vence em: white label branding, API depth, help-center style spaces
A Mighty Networks vence em: course selling, member mobile apps, event ticketing
Bettermode vs Discoteca
Bettermode vence em: customer support use cases, AI search over threads, gamification tools
Disco vence em: cohort scheduling, curriculum tracking, learner progress reporting
Perguntas frequentes
Para que serve o Kajabi?
Kajabi suits creators selling an online course, coaching programs, or a membership site. One subscription covers hosting, email marketing, landing pages, and checkout.
Qual o valor da assinatura mensal do Kajabi?
Our records list Kickstarter at $71, Basic at $199, Growth at $159, and Pro at $319. Confirm the current figure at checkout before paying.
O que faz o Bettermode?
Bettermode powers branded customer communities. Companies get discussions, help centers, events, gamification, and AI search in one space, plus integrations with HubSpot, Slack, and Zendesk.
O Bettermode é gratuito?
Yes. The Starter plan costs $0 and runs a small community. Paid access starts at $49, and Enterprise pricing is quoted per company.
Which platform should I choose?
Pick Kajabi to sell courses and keep payments in one place. Pick Bettermode when discussion, moderation, and customer support are the whole job.
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