Início rápido
Este guia abrange todos os recursos do SE Ranking:
- Começando — Crie sua conta e configure seu primeiro projeto
- Como usar o Pesquisador de Palavras-chave — Find high-value keywords with strong ranking potential and real search demand
- Como usar o verificador de backlinks — Audit your off-page profile and see exactly which links move the needle
- Como usar a auditoria do site — Discover the issues that block top positions and get clear fixes for each one
- Como usar o Localizador de Ideias de Conteúdo — Turn keyword clusters into a content creation plan your writers can actually follow
- Como usar o marketing local — Run local SEO for physical locations without buying a second tool
- Como usar o verificador de SEO na página — Grade any page against the top ten results and see what is missing
- Como usar a análise de concorrentes nos resultados de pesquisa — Run competitive research and copy the moves already driving traffic to rival sites
- Como usar o gerador de relatórios de SEO — Build white-label reports that give clients actionable insights without manual work
- Como usar um gerador de leads — Embed a free audit widget on your website and collect qualified leads
Tempo necessário: 5 minutos por filme
Neste guia também: Dicas profissionais | Erros comuns | Solução de problemas | Preços | Alternativas
Por que confiar neste guia?
I have used SE Ranking for eighteen months across client sites and my own web projects.
Every screenshot and setting here comes from hands-on work, not vendor marketing.
SE Ranking is an SEO platform built for agencies and in house teams that need one tool instead of five.
Its own tagline is blunt: the SEO platform that maximizes ROI not costs.
Most users only ever open the rastreador de classificação.
This guide shows how to use SE Ranking properly, feature by feature.
Tutorial de classificação SE
This SE Ranking tutorial walks through every module in order, from your first project to advanced features that most people never explore.
Classificação SE
Track rankings, audit sites, study competitors and send client reports from one SEO platform. SE Ranking combines unique datasets with live Google checks, so SEO pros build effective strategies on real numbers. Start free, no card needed.
Primeiros passos com o SE Ranking
Before touching any feature, finish this one-time setup.
Leva cerca de três minutos.
Here is what the platform felt like on day one:
Agora vamos analisar cada etapa.
Passo 1: Crie sua conta
Go to the SE Ranking website and click Sign Up.
Enter your email, set a password and pick the free trial.
✓ Ponto de verificação: Verifique o seu caixa de entrada para o e-mail de confirmação.
Passo 2: Adicione seu primeiro projeto
Enter your domain, choose search engines and add target keywords.
Eis como isso se parece:
✓ Ponto de verificação: Your project should appear on the main dashboard.
Step 3: Connect Analytics and Search Console
Link Google Analytics and Search Console so traffic data flows in automatically.
✅ Concluído: Você está pronto para usar qualquer um dos recursos abaixo.
Como usar o Pesquisador de Palavras-chave de Classificação SE
Pesquisador de palavras-chave lets you find high-value keywords with strong ranking potential and real search demand.
Veja como usá-lo passo a passo.
Passo 1: Abra a Ferramenta de Pesquisa de Palavras-chave
Click Keyword Research in the left sidebar of the platform.
Type a seed keyword and pick your country.
Step 2: Apply Filters to Narrow the List
Use the filters to set volume, difficulty and intent ranges.
Eis como isso se parece:
✓ Ponto de verificação: You should see volume, difficulty and CPC columns for every keyword.
This trims thousands of ideas down to a workable shortlist.
Step 3: Add Keywords to Your Project
Tick the keywords you want and send them to your rank tracker.
Position history starts building from the next daily check.
✅ Resultado: You have a keyword list backed by real search data, not guesswork.
💡 Dica profissional: Sort by difficulty under 30 first. Those pages rank faster on new sites.
Como usar o verificador de backlinks do SE Ranking
Verificador de backlinks lets you audit your off-page profile and see exactly which links move the needle.
Veja como usá-lo passo a passo.
Step 1: Enter Any Domain
Paste your domain or a competitor domain into the Backlink Checker.
The report loads referring domains, anchors and trust metrics.
Step 2: Sort Links by Quality
Sort by domain trust to separate strong links from throwaway ones.
Eis como isso se parece:
✓ Ponto de verificação: The referring domains count should match your live link profile.
Toxic links get flagged so you can plan disavows.
Step 3: Track New and Lost Links
Turn on backlink monitoring for the domain you care about.
You get an alert whenever a link is added or dropped.
✅ Resultado: You know which off-page links carry weight and which ones waste time.
💡 Dica profissional: Check a competitor’s lost links. Those sites often accept replacement placements.
How to Use SE Ranking Website Auditor
Auditoria de site lets you discover the issues that block top positions and get clear fixes for each one.
Veja como usá-lo passo a passo.
Step 1: Start a Crawl
Add your website in the Website Audit tool and run the crawler.
Small sites finish in minutes. Large sites take longer.
Step 2: Read the Health Score
Open the issue report and work down from errors to notices.
Eis como isso se parece:
✓ Ponto de verificação: Your health score and a grouped list of errors should be visible.
Each issue explains the cause and the fix in plain language.
Step 3: Re-Crawl After Fixes
Run the audit again once your developer ships the changes.
Compare the two crawls to confirm the errors are gone.
✅ Resultado: You have a prioritised technical fix list instead of a vague to-do.
💡 Dica profissional: Schedule weekly crawls. Broken pages get caught before Google notices them.
Como usar o Localizador de Ideias de Conteúdo para Classificação em Mecanismos de Busca
Buscador de Ideias de Conteúdo lets you turn keyword clusters into a content creation plan your writers can actually follow.
Veja como usá-lo passo a passo.
Passo 1: Insira seu tópico
Type a broad topic and let the tool pull related questions.
You get subtopics, angles and search intent for each.
Step 2: Group Ideas Into Clusters
Drag related ideas into clusters that map to one page each.
Eis como isso se parece:
✓ Ponto de verificação: Each cluster should show a primary keyword plus supporting terms.
This stops two articles from fighting over the same query.
Step 3: Send a Brief to Your Writer
Export the cluster as a brief with target terms included.
Writers get concise direction instead of a bare keyword.
✅ Resultado: You have a content calendar built on demand you can measure.
💡 Dica profissional: Pair each cluster with one internal link target before writing starts.
How to Use SE Ranking Local Marketer
Marketing local lets you run local SEO for physical locations without buying a second tool.
Veja como usá-lo passo a passo.
Passo 1: Conecte o perfil da sua empresa
Link your Google Business Profile inside the Local Marketing module.
Reviews, photos and posts sync into one dashboard.
Step 2: Check the Local Grid
Open the grid view to see rankings across nearby map points.
Eis como isso se parece:
✓ Ponto de verificação: The grid should render coloured squares around your business pin.
Red squares show where you lose to closer competitors.
Step 3: Fix Listing Gaps
Push missing hours, categories and descriptions to directory sites.
Consistent details improve local pack placement over a few weeks.
✅ Resultado: You can see local visibility street by street, not just city-wide.
💡 Dica profissional: Reply to every review inside the dashboard. Response rate feeds local ranking.
Como usar o verificador de SEO On-Page do SE Ranking
Verificador de SEO On-Page lets you grade any page against the top ten results and see what is missing.
Veja como usá-lo passo a passo.
Step 1: Enter a URL and Keyword
Paste the page URL and the keyword you want it to rank for.
The checker scores the page against live search results.
Step 2: Review the Scorecard
Read the title, heading, and content recommendations in order.
Eis como isso se parece:
✓ Ponto de verificação: You should see a numeric page score with grouped recommendations.
Each item shows what the top ranking pages do differently.
Step 3: Apply and Re-Score
Update the page, then run the check again to confirm the gain.
Scores usually move the same day.
✅ Resultado: Your page matches what Google already rewards for that query.
💡 Dica profissional: Fix title tags and internal links first. They move scores fastest.
How to Use SE Ranking SERP Competitor Analyzer
SERP Análise da concorrência lets you run competitive research and copy the moves already driving traffic to rival sites.
Veja como usá-lo passo a passo.
Step 1: Add Competitor Domains
Enter up to five rivals in the Competitive Research tool.
You get their organic keywords, traffic estimates and paid ads.
Step 2: Find Keyword Gaps
Open the gap report to see terms they rank for and you do not.
Eis como isso se parece:
✓ Ponto de verificação: Each competitor row should show traffic, keywords and top pages.
Sort by volume to surface the biggest missed opportunities.
Step 3: Watch Position Changes
Save the competitors so their movement shows on your dashboard.
Big jumps usually signal a new page or a link push.
✅ Resultado: You know exactly which pages to outrank and why they currently win.
💡 Dica profissional: Look at competitor ads too. Paid copy shows which angles convert.
Como usar o gerador de relatórios de SEO do SE Ranking
Relatório de SEO Gerador lets you build white-label reports that give clients actionable insights without manual work.
Veja como usá-lo passo a passo.
Passo 1: Escolha um modelo
Choose a report template or start from a blank canvas.
Drag in rankings, traffic, backlinks and audit widgets.
Passo 2: Adicione sua marca
Upload your agency logo and set the accent colours.
Eis como isso se parece:
✓ Ponto de verificação: A preview should render with your logo and live project data.
White-label reports look like your own product.
Etapa 3: Agendar e compartilhar
Set a monthly send date and add client email addresses.
Reports go out automatically with a share link attached.
✅ Resultado: Clients get regular progress updates without you touching a spreadsheet.
💡 Dica profissional: Add a short written summary at the top. Clients read that first.
Como usar o gerador de leads do SE Ranking
Gerador de Leads lets you embed a free audit widget on your website and collect qualified leads.
Veja como usá-lo passo a passo.
Step 1: Create the Widget
Open Lead Generator and choose the audit form style.
Set which fields visitors must complete.
Passo 2: Copie o código de incorporação
Paste the snippet into any page of your web property.
Eis como isso se parece:
✓ Ponto de verificação: The widget should appear live on your page after you save.
The widget loads without slowing the page down.
Step 3: Collect and Follow Up
Every submission lands in your lead list with the audit attached.
Follow up while the prospect still has the report open.
✅ Resultado: Your website turns passive visitors into audit requests you can sell to.
💡 Dica profissional: Ask for the domain before the email. Completion rates climb noticeably.
Dicas e Atalhos Profissionais para o Ranking no SE
After eighteen months of daily use, these are the shortcuts that saved me the most time.
Atalhos de teclado
| Ação | Atalho |
|---|---|
| Global search across projects | / |
| Abrir um novo projeto | Shift + N |
| Refresh rankings for a project | Shift + R |
| Close any open panel | Esc |
Características ocultas que a maioria das pessoas não percebe
- AI Search tracking: The AI Search report gives a comprehensive view of AI visibility. It shows whether your pages get cited in chatbot responses and answers.
- SE Ranking Academy: The academy has free courses and videos that build real expertise fast. The tutorial course runs 32 lessons with 22 test questions.
- Metric tooltips: Hover over any metric for the exact formula. On mobile, tap the metric name instead.
Those three habits alone will boost how much you get from the platform.
Ranking SE: Erros comuns a evitar
Mistake #1: Tracking Only Your Homepage
❌ Errado: Adding five brand keywords and calling the project finished.
✅ Direita: Track every money page separately so you can see which one is losing ground.
Mistake #2: Ignoring the Audit Notices
❌ Errado: Fixing red errors only and skipping the yellow notices entirely.
✅ Direita: Clear thin content and duplicate title notices too. They quietly hold pages back.
Mistake #3: Sending Raw Reports to Clients
❌ Errado: Emailing a forty-page export with no explanation attached.
✅ Direita: Trim the report to five widgets and write two lines of actionable insights on top.
Solução de problemas de classificação SE
Problem: Rankings Show as Not Found
Causa: The keyword sits outside the tracked depth, usually past position one hundred.
Consertar: Widen the search depth in project settings, then wait for the next daily check.
Problem: The Site Audit Crawl Stalls
Causa: Your robots.txt or firewall is blocking the SE Ranking crawler.
Consertar: Whitelist the crawler user agent and lower the crawl speed, then restart the audit.
Problem: Backlink Counts Look Too Low
Causa: New links take time to appear in any index, including this one.
Consertar: Re-check after two weeks and compare against Search Console links before worrying.
📌 Observação: If none of these fix your issue, contact SE Ranking support through the in-app chat.
O que é o Ranking SE?
Classificação SE is an SEO platform that handles rank tracking, audits, competitive research and reporting in one place.
Think of it as a full agency toolkit at freelancer preços.
It combines unique datasets from its own crawlers with live Google checks, which is why the position numbers hold up.
Veja esta breve visão geral:
Inclui estas características principais:
- Pesquisador de palavras-chave: Volume, difficulty and intent for any search term.
- Verificador de backlinks: Off page link profiles with trust and toxicity metrics.
- Auditoria do site: A crawler that finds technical errors across your sites.
- Buscador de ideias de conteúdo: Clusters and briefs that speed up content creation.
- Marketing local: Local SEO grids and listing management for physical locations.
- Verificador de SEO On-Page: Page-level scoring against the current top ten.
- Análise da concorrência nos resultados de pesquisa (SERP): Keywords, traffic and ads driving rival growth.
- Gerador de Relatórios de SEO: White-label reports you can share on a schedule.
- Gerador de Leads: An embeddable audit widget for agency websites.
Together they make a robust SEO toolkit that suits digital marketing agencies, pequenas empresas and solo professionals.
The platform also smooths client management, team onboarding and day-to-day collaboration.
The real benefit is accurate data insights that let you automate workflows and scale your SEO efforts without hiring.
Para obter uma análise completa, consulte nosso Análise do ranking SE.
Classificação SE Preços
Here is what SE Ranking costs per month in 2026:
| Plano | Preço | Ideal para |
|---|---|---|
| Essencial | US$ 103,20/mês | Freelancers and small in house teams running a handful of sites |
| Crescimento | $ 223,20/mês | Agencies needing advanced features and extra user seats |
Teste grátis: Yes — a 14-day trial with no card required.
Garantia de reembolso: Yes — refunds are available within the first 30 days.
💰 Melhor custo-benefício: Core — it covers tracking, audits and reports for one operator, and you can upgrade the moment client work grows.
Classificação SE vs. Alternativas
How does SE Ranking compare against the tools people usually shortlist beside it?
| Ferramenta | Ideal para | Preço | Avaliação |
|---|---|---|---|
| Classificação SE | All-round SEO platform | US$ 103,20/mês | ⭐ 4,2 |
| SEO para surfistas | Contente editores score drafts live | US$ 79/mês | ⭐ 4,5 |
| NeuronWriter | Cheap NLP-driven content editor for | US$ 19/mês | ⭐ 4,2 |
| MarketMuse | AI content strategy and topic | Personalizado | ⭐ 4,3 |
| Frase | Fast brief building that turns | US$ 49/mês | ⭐ 4,3 |
| Scalenut | Cruise mode writes long drafts | US$ 30/mês | ⭐ 4.1 |
| Otimizador de Páginas Pro | Deep on-page scoring built for | US$ 40/mês | ⭐ 4.1 |
| Dashword | Simple content scoring plus decay | US$ 99/mês | ⭐ 3,9 |
| Superando | Guided workflows that take a | US$ 19/mês | ⭐ 4,0 |
| EscritorZen | Keyword clustering and plagiarism checks | US$ 75/mês | ⭐ 4,0 |
| Harmonia de Conteúdo | Research-heavy briefs for agencies that | US$ 50/mês | ⭐ 4.1 |
| Rytr | IA orçamentária escritor for short | US$ 7,50/mês | ⭐ 3,9 |
| GetGenie | WordPress plugin that drafts and | $ 6/mês | ⭐ 3,8 |
| Rankwell | Newer AI writing suite aimed | Personalizado | ⭐ 3,7 |
Escolhas rápidas:
- Melhor no geral: SE Ranking — tracking, audits and reports without buying four tools.
- Melhor orçamento: GetGenie — the cheapest way to draft and improve WordPress posts.
- Ideal para iniciantes: Frase — the interface hides almost nothing behind jargon.
- Ideal para equipes de conteúdo: Surfer SEO — live scoring keeps writers on brief.
🎯 Alternativas de classificação SE
Looking for SE Ranking alternatives? Here are the options worth a look:
- 🚀 SEO para surfistas: Content editors score drafts live against the top ranking pages.
- 💰 NeuronWriter: Cheap NLP-driven content editor for writers on a tight budget.
- 🧠 MarketMuse: AI content strategy and topic modelling for large content teams.
- ⚡ Frase: Fast brief building that turns search results into an outline.
- 🎨 Scalenut: Cruise mode writes long drafts from a single keyword prompt.
- 🔧 Otimizador de Páginas Pro: Deep on-page scoring built for technical SEO professionals.
- 📊 Dashword: Simple content scoring plus decay monitoring for older posts.
- 🎯 Superando: Guided workflows that take a keyword through to a finished draft.
- ⭐ WriterZen: Keyword clustering and plagiarism checks in one lifetime-friendly tool.
- 💼 Harmonia de Conteúdo: Research-heavy briefs for agencies that brief many writers monthly.
- 👶 Rytr: Budget AI writer for short copy, not full SEO campaigns.
- 🌟 GetGenie: WordPress plugin that drafts and improves posts inside the editor.
- 🔥 Rankwell: Newer AI writing suite aimed at high-volume publishers.
Para ver a lista completa, consulte nosso Alternativas de classificação SE guia.
⚔️ Comparação do Ranking SE
Here is how SE Ranking stacks up head to head:
- Classificação SE vs SEO para surfistas: SE Ranking wins on rank tracking and audits. Surfer wins on live content editing.
- Classificação SE vs NeuronWriter: SE Ranking gives a fuller platform. NeuronWriter is cheaper for writing alone.
- Classificação SE vs MarketMuse: SE Ranking shows pricing openly. MarketMuse hides most plans behind sales calls.
- Classificação SE vs Frase: SE Ranking covers technical SEO. Frase only handles briefs and drafts.
- Classificação SE vs Scalenut: SE Ranking tracks positions daily. Scalenut focuses on generating long-form copy.
- Classificação SE vs Page Optimizer Pro: SE Ranking suits whole campaigns. Page Optimizer Pro suits single-page tuning.
- Classificação SE vs Dashword: SE Ranking costs more but replaces four tools. Dashword scores content only.
- Classificação SE vs. Superação: SE Ranking reports to clients. Outranking automates the drafting process instead.
- Classificação SE vs WriterZen: SE Ranking has live SERP data. WriterZen leans on cached keyword databases.
- Classificação SE vs Harmonia de Conteúdo: SE Ranking handles tracking and briefs. Content Harmony only builds briefs.
- Classificação SE vs Rytr: SE Ranking is a full SEO platform. Rytr is a general copywriting assistente.
- Classificação SE vs GetGenie: SE Ranking works with any CMS. GetGenie only runs inside WordPress.
- Classificação SE vs Rankwell: SE Ranking has a decade of data. Rankwell is still building its index.
Comece a usar o SE Ranking agora mesmo
You now know how to use every major SE Ranking feature:
- ✅ Pesquisador de palavras-chave
- ✅ Verificador de backlinks
- ✅ Auditoria de Website
- ✅ Localizador de Ideias de Conteúdo
- ✅ Marketing Local
- ✅ Verificador de SEO On-Page
- ✅ Análise da concorrência nos resultados de pesquisa
- ✅ Gerador de Relatórios de SEO
- ✅ Gerador de Leads
Próximo passo: Pick one feature and try it today.
A maioria das pessoas começa com o Pesquisador de Palavras-chave.
Leva menos de cinco minutos.
Perguntas frequentes
Para que serve o SE Ranking?
SE Ranking is used for keyword tracking, website audits, backlink analysis, competitive research and client reporting. Agencies and in-house teams run whole SEO campaigns from one dashboard.
O SEO Ranking é uma boa ferramenta para pesquisa de palavras-chave?
Yes. The Keyword Researcher pulls volume, difficulty and intent from live Google data, then lets you filter ideas and push the winners straight into rank tracking.
Quão preciso é o SE Ranking?
Position data comes from live search checks per location and device, so it tracks closely with what users actually see. Traffic estimates remain estimates, as with every SEO tool.
O SE Ranking é melhor que o Ahrefs?
SE Ranking costs far less and handles client reporting better. Ahrefs still has the larger backlink index. Most small agencies find SE Ranking enough.
Como verificar o ranking de palavras-chave no SEO Ranking?
Add your website as a project, enter target keywords, pick search engines and locations, then open Rankings. Position history updates daily and shows movement over any date range.
English 
Spanish 
Chinese 
German 
French 
Arabic 
Russian 
Portuguese 
Japanese 
Korean 
Italian 
Turkish 
Dutch 
Polish 
Indonesian 
Thai 
Vietnamese 